Publishing trends, predictions & forecasts for 2020

Those of you who follow Ramblings from a Writers Mind will know this time of year I put my ‘professional neck’ on the line by expressing my prognostications regarding the publishing industry for the coming year.

The first of these predictive posts was made way back in December 2017, when I forecast my assumptions for 2018. Looking back now, you will agree I pretty much nailed it. See for yourself,Insights & Publishing Trends for 2018′ 

Last year I published, on the 27th of December 2018, my review for this year, 2019. How accurate is this forecast? ‘Publishing Trends & Indie Author Insights for 2019′ 

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This year, I am once again sticking my neck above the parapet by suggesting what will be happening through 2020, regarding the publishing industry worldwide, especially that which affects the Indie Author.

I have been asked why I post this forecast every year.

My answer is simple; if you have an idea of what is happening, going to happen or reasonably likely to happen, you can plan your writing, your genre, your book and cover design, marketing, promotions, and social media content to take full advantage of the markets predicted movements and organic flux.

In simple terms, you can be proactive rather than reactive and keep up, if not stay one step ahead, of the game.

I have not organised the following in any particular order, so scroll down and pick out the areas which interest you the most and then work through the other sections as there is, most definitely, information you really do want, (or need,) to be informed about in each section.

1 – Book Cover Design Trends

2 – Audio/Audiobooks

3 – AI (Artificial Intelligence)

4 – Emerging reach methods

5 – Social Media

6 – Telling Stories on social

7 – eBooks and the Indie effect.

8 – India

9 – Authorpreneurs

10 – POD/Inventory

11 – Author Alliances

12 – Crowded Social

13 – Fundamental Shifts

So, without further ado, this is my insight and predictive forecast into the indie book market and international publishing industry worldwide for the year AD 2020.

1 – Book Cover Design Trends

As a digital artist and book cover designer, this is one area I personally enjoy keeping a close eye on.

There are many elements to good design and bringing them all together in a limited space while incorporating all the necessary text elements is an often-underrated skill.

With the lists of newly released and soon to be released books now in the public domain, it is easy to see the prevailing design trends. Many of which, I suggest Indie Authors should take heed of.

  • The first is those where the designers create Technicolor covers, washes of psychedelic textured rainbow patterns, which appear to be moving across the cover or jacket. It is their dimensionality that tricks the eye.
  • Continuing from 2019 is text and images which overlap images and text, and become interwoven with them, lending an almost 3D effect to the cover.
  • Minimalist covers, such as monochrome with basic lettering, will carry over into 2020. The simplicity of such covers, usually using a bold background image, works well against shelves full of multicolour and bright renditions.
  • Handwritten style fonts, occasionally used with ‘crossing out’ of bolder texts, do not seem to be going away but are becoming more inventive and eye-catching.
  • Staying with text. A resurgence, in a modern form, will be shuddering, shading, glows, bevels and reflections. Big bold typographic statements that ‘jump-right-out’ at you.

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2 – Audio/Audiobooks

The audiobook market has grown in double figures for six straight years with a 37.1% growth in the USA in 2018. (latest figures)

The original audiobook provided a way of reading for those with visual problems and the elderly. The CD market for audiobooks formed 54% of sales in 2010 with digital downloads at 42%.

This has changed in recent years, partly because older people tend to be more tech-savvy and partly because the audience is becoming younger. The average listening age has moved from over 50 in 2010 to under 50 now.

As technology advances, so does demand. Smartphones, tablets and more recently, the growth in artificial intelligence have all contributed to the rise and fall of different markets with physical products taking a hit.

2020 will continue to bring a more diverse listener as marketing targets people of all ages from all walks of life.

The rise of the podcast has, in part, been responsible for the popularity and growth of audiobooks and will continue to bring in new listeners (across all ages) as its popularity transfers across to audiobooks.

People utilise the ability to listen to books while doing other things like gardening, travelling, jogging, knitting. Despite advances in screen technology people still drop devices in the bath or struggle with the sun when on holiday, not to mention the need to hold the device while sunbathing. Audiobook offers a solution to these problems with obvious benefits.

The Big Five publishers have only recently recognised that the audiobook market is the only sector demonstrating year on year growth, but boy are they noticing now. They have huge marketing budgets which will have a big impact on future audiobook trends. There is already and will be more aggressive marketing by the big players who will want to dominate and take their share of the pot. Targeting has only just begun to attract under 45s who use smartphones and AI more than older generations.

Indie authors have to some extent been reluctant to get involved because of the price of production is prohibitive. Having said that, many have entered via the royalty share option offered by producers such as ACX. Early adopters found more success with non-fiction books and these are hugely popular with figures for the final quarter of 2018 making up 25-50% of sales in some non-fiction genres.

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3 – AI (Artificial Intelligence)

Firstly, I am touching on a subject which is pertinent, but one which I expect will see smaller businesses and Indie Authors woefully trailing behind. It is one, however, which opens new opportunities or expands on the offerings of those already in the market.

This is the new wave of IT, or AI, as this in the next organic technological expansion. This evolution of IT will allow the integration of content, engagement and auto-tagging to scale and create process efficiencies.

While basic SEO will continue for the foreseeable, AI leveraged contributions will be at the forefront of the shift to mobile-first index and aid continued spotlighting of both local and personalised search results.

Publishers will start to create platforms to collect and visualise audience and community data as the focus on segmentation grows even more. This will lead to building branded lean sites featuring authentic storytelling and content native to the digital platform.

While content remains king, site architecture will focus on redistributing the information in forms which ensures easy to find and easy to access content for customers.

None of the above,  which may be some time before becoming widespread and accepted, should detract from already accepted processes.

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4 – Emerging reach methods

It is important for Indie Authors and small press publishers to monetize traffic whenever possible.

This should not simply be considered a ‘secondary’ income stream but needs to be considered as part of the mainstream income.

Podcasting and 4K video are two areas Indies can consider. Both need a savvy website design and high-speed Internet.

Note: As mobile use continually grows users expect all content to load just as quickly and easily on their phone as on their computer. Since websites play such a vital role, trends surrounding them range from AMP to PWAs to Schema markup.

Okay, let’s get to some facts.

  • You will need to leverage podcasting with publishing. In 2018, podcast listeners in the US grew from 40 per cent to 44 per cent of the total population.
  • The top revenue stream for worldwide news publisher became digital publishing subscriptions with 44 per cent of the world population reading online.
  • Printing is not going anywhere. Most businesses, 64 per cent, told the Quocirca’s Global Print 2025 study printing will remain important well into 2025.
  • While the global book publishing industry is worth about $103 billion, it has continued to experience 0 per cent annual growth five years running.
  • Self-publishing continues to provide an “in” for those who want to publish, but self-published e-books provide better response for the author. On Kindle, 17 of the 100 top-selling books are self-published.
  • Publishers report their highest priority in 2020 is audience growth and marketing with 34. 2 per cent placing it at the top. Second priority comes successful SEO, say 25.8 per cent.
  • Publishers have deserted traditional media as a source for information and instead, 64.2 per cent say they read blogs with second place going to forums with 11.7 per cent of publishers reporting it as their source for industry news.
  • Publishers say their biggest challenges of 2020 include creating unique content that readers want, 23.3 per cent, keeping up with Google algorithm changes, 22.5 per cent, and diversifying website revenue, 20.8 per cent.

Okay. that’s the ‘techy’ stuff and what the larger publishers think. So, what can the Indie do, what are the trends to follow, or even lead on, regarding Social Media?soc

5 – Social Media

Habits change, platforms evolve, and new platforms come into existence. All this influences how people use and react to social media marketing, as well as how marketers can reach their audience.

What you did last year, or the year before, probably will not give the same results now. Like giving away your books for free… that is a big NO-NO for 2020.

There are now 3.484 billion social media users across the globe, which is a 9% increase compared to last year. This equates to 45% of the world’s population being on social. It also means social media adoption has beaten previous estimates, which estimated 2.82 billion would be using social media in 2019.

Saying that, more people are choosing to “detox” from social media, deleting apps and profiles to step away. This is more than the usual changes seen, in terms of people choosing to use one platform less in favour of another, such as Facebook seeing users decline but Instagram attracting more, this trend is seeing people take a temporary or permanent break from all social media.

One in three adults in the UK are reducing their social media use. Some 6% of users have removed an app from their phone, 6% have permanently deleted their accounts and 8% have deleted their accounts and removed social media mobile apps. A big reason for this is people feel overloaded by social media, with the permeation of social media affecting mental health and wellbeing. Others choose to detox because they don’t trust social media platforms, either due to issues like Fake News or because of privacy and data concerns.

This is not to say social media will become void in terms of digital marketing, but marketers do need to understand the impacts.  It’s also vital you ensure your social media presence is as meaningful as possible. Your brand needs to offer more than memes, you need to deliver content which is positive and memorable. Content that makes an impact on your audience and provides as much value as possible.

While sharing posts you believe your target audience will enjoy is part of maintaining your social media presence, but you also need to encourage and cultivate interactions which are more than a simple like or share. Many brands/other authors have large numbers of social media ‘followers’ yet, their engagement levels are almost non-existent. Don’t be them. Be a brand who attracts engagement from their followers by building communities around your content.

Encourage your(self)/team to create their own social presence to promote content and increase overall brand trust. This tactic leads to an authentic voice for your organisation/brand.

Twitter chats help create a strong sense of community through content, bringing thought from all areas together in a real-time conversation. It gives your brand the perfect opportunity to engage directly with current and potential customers/readers.

Building social media communities help with word-of-mouth marketing, which is another big social media marketing trend for 2020. Communities allow engagement with nano and micro-influencers. many who will already be advocating your brand. Give them more reasons to share honest views and experiences of your products/books/author services.

Note: I mention Nano & Micro-influencers above. These are the people you need to create ongoing relationships with, not the ‘big influencers’ ones often associates with that term.

‘Big influencers’ are no longer trusted by consumers as their activity is clearly biased and devised for commercial reward. They no longer have the impact they once did and are seen as disingenuous.

In comparison, smaller influencers, ones who are likely to be part of your communities, tend to have better relationships with their followers, benefiting from a higher level of trust. This can lead to more engagement, thus increasing levels of trust in a brand/author/books which is more likely to culminate in conversion.

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The rise of alternative platforms

Whilst Facebook, Twitter and Instagram tend to be the core platforms, many users are growing fatigued with their continuous ‘moving of the goalposts’ in order to generate even high levels of their already extreme profits, seemingly at the expense, or disadvantage of their users.

This has led to brands, including the individual entrepreneur/author having to fight harder than ever before to achieve good levels of organic reach and engagement. While Twitter has seen some growth during 2019, its active user numbers are far from its all-time 2017 high.

Similarly, Facebook has seen a huge drop in users, especially younger users, over the last two years, with the younger audiences opting to spend time on other platforms. Combine the above with the increasing pay-to-play format of social media channels means brands are not seeing the result from the core platforms.

Be prepared for more changes through 2020 as these core platforms jostle for users and introduce alternative and optional platforms and media channels.

  • TikTok, with a younger target audience (41% of TikTok users are aged between 16 and 24) could be a great platform to encourage engagement with users who are stepping away from more traditional social media platforms. TikTok is the destination for short-form mobile videos.
  • Although Pinterest is far from new on the scene, it has experienced a recent resurgence. Pinterest has found it fits well into the e-commerce space and has an audience who are engaged with the idea of buying products they see on the platform. 75% of Pinterest users say they are “very interested” in new products compared to just 55% of people on other social media platforms. Brands report success on this platform, reporting 2x higher returns on ad spend from the platform than other forms of social media and a 1.3x higher return than traditional search.
  • Consider Virily is a relatively new Blogging Platform which opened its doors in May of 2017. Its offices are located in Estonia and Macedonia.

Virily practices revenue sharing, which for the small publisher and Indie Author, means the content you post and the interactions you make on the site earn you a share of the platform’s income.

So, by simply posting your engaging content via Virily, sharing that to your other social sites, from which your posts will be viewed, you will earn some revenue. Don’t hold your breath though, you will not earn a fortune, but if you are constantly posting engaging content, which you should be, then why not do it via Virily and earn a few cents per post?

The one downside is, you cannot post long/large blogs (like this one). But you could break it down into three or four shorter articles.

Utilizing alternative platforms allows you to engage with an audience who may not be on Instagram, Facebook or Twitter, as well as providing you with different ways to share your content.

This could help deliver better results and shape your future social media marketing strategy.

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6 – Telling Stories on social

I have given this short section space of its own. Although it is still focused on social media, it is also at the core of what we authors do… tell stories.

Allow me to elucidate.

A long time ago I offered my services, on a commercial basis, to companies seeking ‘alternative’ marketing options. By a long time ago I mean the early two-thousands, so around twenty or more years ago.

This involved something I termed, CBNM, or ‘Creative Brand Narrative Marketing’. Not to be confused with ‘Narrative Marketing’.

I promoted the idea thus:

Unlike regular or standard brand narrative, CBNM uses flash fiction, short stories, essays and other narrative mediums to embed brand awareness and responsiveness into the consciousness of the consumer as a cultural and social standard, making it familiar and customary, thus creating longevity of brand loyalty.

CBNM is well suited to the internet; particularly Social Media Platforms, Web Communities, Forums and Blogging chains. Yet can be designed in such a manner that also allows inclusion in traditional and established marketing mediums.

CBNM is pro-active, flexible and adaptive. It can change and adjust your communications to express any modification or revision as and when required.

While I was more focused on the written word at the time than the current fashion for image-led ‘stories’, I see no reason the two cannot be combined and, with the option of linking the message to various other platforms, like Instagram, Amazon or ones own website. I see sharing ‘stories’ is a growth area for engagement.

I was way ahead of the game and now the rest of the world has caught up, as CBNM still holds true today, in fact, even more so. CBNM is all about engaging with one’s audience, about creating great content, about engagement and about eliciting response… the current mantra of all marketing gurus and one of the ‘must do’s’ of 2020.

Since the launch of Snapchat, other social media platforms have rushed to add the Stories format to their offering. The result has been huge growth in the usage of this format for Instagram in particular, which as of January 2019, boasts 500 million daily active Stories users across the globe.

On average, brands are posting Stories on around seven days a month, averaging out to one Story every four days.

Instagram.

  • Instagram Stories are more authentic than traditional Instagram posts that allow for heavy editing and altering.
  • Content is only available for 24hrs, therefore, it is current and will not become outdated.
  • Consumers want live updates and real-time content. Instagram Stories are normally the most up-to-date content a business can offer a consumer.
  • Through Instagram Stories, you can share other people’s Instagram posts. This function allows people to connect easily with other accounts and businesses.

Stories are not a suitable option for every brand, but as stories are engaging and seeing increased use, will lead consumers to expect brands to create Stories, it is worth assessing if and how you can utilize them.

An ongoing question I am asked is, “What’s the future of reading regarding eBooks and Print.”

Since the creation of eBooks, reading on the go has become so much easier… or has it?

Whether you daily commute or travel by plane, seeing people with e-reader devices in their sticky paws, rather than a traditional paperback book is not an uncommon sight. The prime difference is most devices avail the user to such a range of activities, it is so simple to flick, slide or click onto the next thing that comes into the user’s mind. From bidding on that must-have from eBay to browsing Amazon, to looking at pictures on Instagram before opening an eBook and reading another chapter, all can be done almost instantaneously.

Oh, for any doubters out there, you can breathe a sigh of relief. Reading a book is alive and well.

A recent Survey Monkey report revealed people have read eleven or more in the last twelve months. Uncategorised fiction came in first at 26%, with mysteries and thrillers coming in at a close second (22%).

What is interesting is the majority preferred to go with a print book when reading, with around 58% saying they purchased books in both formats. It seems people like the e-readers because they can store more, but overall, most people prefer to read a traditional printed tome whenever they can (70%).

Even with so many people liking the smell and feel of a paper book, curling up on a rainy afternoon with a mug of tea and a thriller may become a thing of the past, feared 45% of respondents.

What has not changed is peoples’ love of reading, no matter what shape, size or format the stories come in.

However, the above are just a few results from a relatively small market sample which was mostly based on people opinion rather than die-hard facts.

The following is a look at the state of the book market and takes its lead from industry published facts.

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7 – eBooks and the Indie effect.

Two new sets of numbers covering 2017 (latest available figures)show ebook sales are on the decline, both in terms of unit and dollar sales.

NPD’s PubTrack Digital, saw the unit sales of ebooks fall 10 per cent in 2017 compared to 2016. In absolute numbers, that meant the roughly 450 publishers represented saw ebook sales drop from 180 million units to 162 million over a year’s time.

The second, The American Association of Publishers, reported a decline in overall revenue for ebooks, a year-to-year decrease of 4.7 per cent in 2017. AAP tracks sales data from more than 1,200 publishers.

This ebook decline occurred in an overall publisher revenue environment that AAP said was essentially flat in 2017. So, some other kinds of book formats that AAP watches, like hardback books, went up as ebooks went down. For its part, NPD says when combining print and ebook unit sales, ebooks’ percentage of the total dropped from 21 per cent in 2016 to 19 per cent in 2017.

Children’s ebooks had the most dramatic decline in unit sales, and children’s/young adult ebooks have suffered double-digital revenue drops ever since the year 2015. Whilst adult fiction remains the most popular ebook category, with 44 per cent of all adult fiction sales in digital form.

However, neither NPD and AAP measure indie sales.

This is simply because centralized reporting of direct-from-author sales is tougher to come by, but by all anecdotal measures the independent market has taken off, notably in the also-still-large category of adult fiction.

One serious source of numbers for online book sales, including for indie ebooks, was the website Author Earnings. (Recently defunct) It estimated that traditional publisher reporting is, “now missing two-thirds of U.S. consumer ebook purchases, and nearly half of all ebook dollars those consumers spend.”

They say; “Ninety per cent of all romance purchases are ebooks,” the site’s latest report for Q2-Q4 2017 stated. “And we can see that science fiction and fantasy, with roughly 75 per cent of sales now ebooks and audio, is not that far behind.”

For all categories of ebooks, Author Earnings figures purely “indie” publishing accounted for at least 38 per cent of ebook units and 22 per cent of ebook dollars in the last nine months of 2017. And that doesn’t include micro presses, Amazon’s imprints.

“The indie share of the entire U.S. ebook market … now looks like what the indie share of Amazon alone used to be,” Author Earnings concluded. “In other words, far from losing ground, the overall indie market share has grown.”

So, you may be wondering: Are people buying more ebooks or more print books, overall? It’s hard to tell, across all kinds of books. Author Earnings doesn’t track physical bookstore sales, and NPD and AAP only track traditional publisher sales.

Jeff Bezos, whose Amazon distributes a lot of independently published ebooks, made it a point to note in his annual letter to shareholders that, “Over a thousand independent authors surpassed $100,000 in royalties in 2017 through Kindle Direct Publishing.”

Part of the apparently increasing shift of authors to indie status may be about the money.

 “In traditional publishing, the writer sees a sliver of the profits — 5-15 per cent,” SFWA President Cat Rambo, herself a hybrid author, told me. “In small press publishing, that number goes up significantly, and indie writers get to keep the biggest portion of the pie.”

The future of ebook publishing may increasingly belong to the independent author, especially as traditional publishers shift more marketing weight onto the writers while charging a premium for their traditionally published product.

2020 will see the market share of Indie Authors and Publishers increase again. More traditional published authors will move, at least part of their catalogue, or new book publishing, to the Indie market and in doing so will bring subsequent changes to the way the Indie market operates.

Mainstream publishing houses will also continue to encroach into the indie field as Penguin has with their Independent Publishing arm… which I find a contradiction in terms… but there we are.

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8 – India

India’s book market, currently worth Rs 261 billion making it the sixth-largest in the world and the second-largest of the English language ones, is expected to touch Rs 739 billion by 2020.

General and literary fiction is ranked the number one genre in the books segment while “test prep” was the most sought-after genre in Academic books.

The consumer data survey, (Nielsen India Book Market Report) shows, on average people read books 2.1 times a week while nearly two-thirds read the book occasionally; interestingly, 56 per cent of the respondents bought at least one e-book a year and nearly half of these bought at least 3-4 e-books a year indicating a growing demand for digital books.

Fifty-five per cent of trade sales are of books in English. Books in Hindi account for 35 per cent of Indian language sales.

While the market is highly fragmented, it is also experiencing consolidation, partly due to presence of the merged Penguin/Random House/HarperCollins’ acquisition of Harlequin (all companies with substantial presences in India), but also in educational, with S Chand’s acquisition of Madhuban, Vikas Publishing House and Saraswati Book House, and with Laxmi Publications’ acquisition of Macmillan Higher Education.

Vikrant Mathur, director of Nielsen Book India, adds,

“There is enormous potential in the Indian book market which has been highlighted by the report, enabling publishers, booksellers and libraries to gain a deeper understanding of the market, pin-pointing areas that can be developed and those pinch points that need to be addressed in order to bring more efficiency and cost savings to the Indian book market and its supply chain.”

Those authors who are part of Electric Eclectic will know this marketplace is already being explored by Electric Eclectic. For those authors who are not part of Electric Eclectic… then maybe now is a good time to join us.

I cannot write this forecast without mentioning Amazon… so, here is a brief mention…

Amazon has reported strong growth metrics across business segments in recent years. Much of the company’s top-line growth has been on an organic basis, with the only major exception being the $13.7 billion addition of Whole Foods and resulting physical stores to Amazon’s offerings. (latest available figures.)

Expect Amazon’s combined global online sales to increase from $130 billion in 2018 to over $180 billion by 2020.

The company’s net revenues to increase from $178 billion in 2017 to $235 billion and increase to over $340 billion by the end of the decade.

Accordingly, the online sales business is expected to contribute around 44% of Amazon’s overall revenue growth in the same period.

No one predicted, 10 years ago,  Amazon would emerge as the world’s largest cloud provider, or it would be opening physical bookstores, or offering innovative ways for customers to shop without cashiers (Amazon Go stores). I say Amazon will be pursuing a growth opportunity a decade from now that no one is talking about currently.

I cannot say what Amazon will look like in 2029… but…

Although Amazon is already enormous in size given its nearly $233 billion in annual revenue, there are still many places around the world where Amazon hasn’t penetrated. International revenue makes up about 28% of the company’s total revenue, and the largest market outside of North America is Germany.

Amazon will need to overcome obstacles as it expands internationally.

In China, where Amazon has less than a 1% share of e-commerce sales, Alibaba has a stranglehold on the market.

In India, where Amazon has been investing heavily, it has run into an obstacle in the form of new government e-commerce and anti-monopoly policies that force foreign competitors to compete more on quality of service instead of price.

But Amazon is just getting its feet wet.

In 2019, Amazon started to expand in Brazil and just opened its first e-commerce store in Turkey.

Amazon has generally run its international operations at a loss, but that’s indicative of Amazon’s moat. It requires billions of dollars to build the infrastructure in these countries, not to mention navigate around complicated laws and regulatory environments. There are not many companies in the world, except maybe Walmart, that have the capital and patience to lose money for several years while building the necessary scale to earn a profit.

While Amazon doesn’t disclose advertising revenue specifically, its “other” revenue category, which primarily includes ad revenue, increased 117% to $10.1 billion in 2018. Amazon’s ad business is growing at a faster clip than Facebook’s and Alphabet’s. It’s estimated that by 2020, Amazon’s ad business will reach $15 billion, which eMarketer expects to come at the expense of Google’s digital ad share.

While Amazon’s core retail business will continue to grow around the world, investors should keep their eye on Amazon’s cloud business Amazon Web Services (AWS). AWS helps companies connect and scale a host of services and systems in the cloud, including machine learning, blockchain, storage, database system hosting, analytics, and business applications, among several other services.

Revenue from AWS has more than doubled to $25.7 billion over the last few years. It was estimated that Amazon had a 52% share of the public cloud service market in 2017, according to research firm Gartner.

What’s more, AWS contributed nearly 59% of Amazon’s total operating profit last year. One analyst with MKM Partners thinks that AWS alone could be worth $1 trillion by 2024, which is more than Amazon’s current market value of $871 billion (total shares outstanding times the share price).

Over the next decade, you can expect Amazon to continue to push forward internationally and penetrate the crevices of commerce and help migrate more people over to a digital economy. There’s still a lot of opportunities domestically, as well, given that e-commerce sales still represent less than 10% of U.S. retail sales.

International, advertising, and AWS are some of the big things that will drive growth going forward, but CEO Jeff Bezos is never short of ideas of where to steer the company. With Amazon currently pursuing opportunities in non-retail industries, such as the $135 billion video game industry and the $3 trillion healthcare industry, the company will likely look very different a decade from now. But that is what makes Amazon one of the most dynamic companies in the world, and why it’s a great growth stock to tuck away in your nest egg.

That’s it on Amazon. (I’ll let you draw your own conclusions.)

I don’t really need to say much else, except to ask where would we, as Indie Authors, would be without it? You may consider Amazon to be a Marmite company, love or hate. For me, the benefits of association far outweigh the alternatives… so, I’m in the love camp.

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9 – Authorpreneurs

I expect to see more self-publishing authors taking the role of “authorpreneur.” Publishing a book is a business venture, one with you, the author, as the brand.

Many successful and experienced authors now build their brand and establish their credibility in a given field. It is not enough to simply write a book; authors must market themselves, become involved in their own promotions and advertising.

This opens opportunities to help, aid and coach other authors, and to create other revenue streams. This can be in editing, proofreading, promotions, marketing, design, virtual assistants, virtual customer services, the supply of hand-crafted merchandise, online stores and more.

Some author organisations, such as Electric Eclectic, allow their authors to use established branding and to work with other EE authors.

2020, I am sure will see many Indie authors utilising their skillsets in this way.

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10 – POD/Inventory

Print on demand remains an important option for indie authors, one of the key factors which allow the independents to compete with their larger and better-funded competitors.

While eBooks are still in (slight) decline, print books show no such signs and allow the Indie Author the freedom of not having to hold a large inventory. An issue even large companies must contend with… even Amazon.

To deal with congestion at its warehouses, Amazon has cut book orders to publishers over the last several weeks. (reported by Publishers Weekly, Nov 19

The head of a publishing company said,

“if Amazon orders don’t rise to what has been typical ordering patterns in past years within two weeks we could lose the entire holiday season.” He added, “that if problems with Amazon persist and orders continue to be low, it is possible some online book sales could move to BN.com and other retailers such as Walmart, which has invested heavily in its online operations.”

It is this freedom from having to batch print and hold physical stock (of any quantity) which allows the Indie Authors to compete.

I don’t think 2020 will see any major movement from the likes of Barnes and Nobel or Walmart with regards to carrying indie-published books directly, but I am certain these companies are looking into the possibilities of creating their own POD systems.

If they do, it will open up a whole new world of possibilities for the Indie Author… stay tuned, folks.

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11 – Author Alliances

This is not new in concept, but these cooperative associations are morphing into successful unions.

In 2020 I expect many more Indie Authors to pull together to advocate for themselves. For example, authors are challenging the control ACX, a marketplace owned by Audible still wields over the audiobook industry.

For uploading an audiobook, and perhaps a simple quality check, they ask for a percentage of sales twice the size the author receives. Authors are starting to question this and, now, more equitable alternatives are starting to appear.

An important shift now is that predatory and fraudulent companies are being exposed, as authors come together to protect their best interests.

ALLi, the Alliance of Independent Authors, is helping authors sort the legitimate actors from those that have been subject to repeated customer complaints and legal action. Their ranking offers a one-stop resource for authors to determine if a publishing service comes vetted and recommended, with a Watchdog Advisory, or somewhere in between.

Another form of author alliance is common branding.

For example, Electric Eclecticallows its members, Indie Authors and small press publishers, to use the Electric Eclectic branding and share in the brand and individual author marketing initiatives.

My own expectation is, it will be harder to survive without forming an alliance, partnership or collaborating with others.

Take note from some of the big brands who partnered up to expand their reach and increase sales. For example, Starbucks and Spotify, giants in the coffee and music streaming business. They integrated the Spotify mobile app with the Starbucks My Rewards program and app. When customers were in the store, they could use either app to find out what music is playing in the store and add it to their saved music in Spotify.

The payoff for Starbucks was that the collaboration drove customers to download the app and join their customer loyalty program. As for Spotify, users who subscribe to their paid memberships get extra points for Starbucks My Rewards program. The partnership is mutually beneficial, and both companies have the potential to reach the other’s audience without sacrificing their brand.

And that is the key, Mutually beneficial’. Time to get you Mutually Beneficial coalition(s) up and running.

Social-Media-Crowded

12 – Crowded Social

Indie Authors must contend with far more than the competition of other books. You must also compete for space and attention which a million and one other products and services are fighting for.

This is most obvious of these are other forms of entertainment.

Almost every day some newform or platform for entertainment is announced. The sources proliferate online, authors compete with not only radio and TV, but the new streaming services beyond just Netflix, including Disney+, Hulu, and Amazon Prime, along with sports, live theatre, podcasts, video games, and more.

It can be difficult to stand out, to be seen when you are alone. To stay relevant, Indie Authors need to brand themselves and, as above, share branding, at least for some of their works.

One area where indies can have an upper hand is on a local basis, one’s hometown and county. This year 2020, make it a prime task to link up with your local media, radio stations, newspapers and television. Find out who runs Podcasts and blogs with local content in your area.

Once you have some airtime under your belt or even scheduled, you will find organising book signings far easier as your target destinations will be more receptive.

If you get on extremely well, why not have your local radio broadcast their show from the premises you are holding your signing. You make the radio happy, the bookstore happy and get a ton and a half of great exposure in your local community… hey, celebrity status at last!

Basically, as with all marketing. Think ‘outside the box’. (At least a little)

 

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13 – Fundamental Shifts

Of course, fundamental shifts in publishing will continue and not all of them will be predictable. (Except maybe by me? Lol) Authors do need to stay informed, this year 2019, we saw Sci-Fi, Cosy Mysteries, Women’s fiction and Historical fiction all come to the forefront of ‘trending’. I expect this to continue, at least for the first quarter of 2020.

Over the past years, we have seen Amazon grow from a minor player to the largest book distributor. Borders and the subsequent focus on B&N and Waterstones. Direct to consumer marketing, the vexing issue of ‘Discoverability’ and powerful trends like Open Access. Increasing globalised markets, innovations of workflow, and so much more.

But above them, all were the sea changes in how books of any kind were bought and sold, whether print or ebook and what this meant for the process and structure of publishing.

I think, starting now, we will see the effects of consolidation. Maybe. Eventually, an emergence of supergiant companies, such as the joining of forces of such giants as Pearson, Bertelsman, RELX and Lagardere… all as one? Maybe.

It is not so farfetched. Penguin (&) Random House, now incorporates Harper Collins. Nature and Springer are now one company. Each is a behemoth in comparison to what was considered ‘big’ just 20 years ago.

So, what does this hold for the Indie, the single hard-working writers such as you and me?

Thankfully, I see the road ahead as favourable.

While scale and centralisation may well be the future for the giants, the smaller ‘Davids’ of the world can look forward to continued diversity. Which is a good thing.

The growth of writing platforms, like Wattpad, YouTube for words, Vice, Buzzfeed, blogging and niche newsletters, are all thriving, which proves the case for more an unfiltered environment, rather than a controlled one… (one of the reasons Facebook is losing users.)

Think about the indie publishing markets future like the ripples caused by a stone being dropped into water.

Today, we are in the centre… time to ride the ripples outwards as they and the market expand.


Did you know Electric Eclectic has its own Amazon store?

@open24 lists all Electric Eclectic books, books from associate publishers and a range of gifts for writers and readers.

Have a browse now, @open24, an Amazon store.

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Bait your books to catch more readers.

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Okay, so the title of this post is probably not the best metaphor ever written. Maybe, I was just fishing for compliments, or reeling you in… okay, okay. Enough.

But relating your books sales, or rather your book marketing, to fishing is not so far off the mark as you may think.

I am sure you would have heard the term ‘hook’ used many times when referring to writing, particularly fiction

Most authors know and recognise the importance of having a ‘narrative hook’ in their book’s opening lines and at the end of each chapter, even in the closing paragraphs of books in a series.

The idea, of course, is to leave your reading wanting more, wanting to know what happens next or indeed, on ‘tenterhooks’.

Which, by the way, is an old English word deriving from the 14th-century wool making industry. A ‘Tenter’ was a frame used to stop cleaned woollen fabric shrinking, (from the Latin ‘tendere’, meaning ‘to stretch’). Hooks are placed around the edge of a frame, to which the fabric was attached, so it streached it enough to stop it shrinking whilst drying.

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Hanging fabric onto a Tenter

By the mid-18th century, the phrase ‘on tenterhooks’ came to mean being in a state of tension, uneasiness, anxiety, or suspense, i.e. figuratively stretched like the cloth on the tenter.

However interesting all that may be, these facts have nothing to do with fishing and by association, sadly nothing to do with my terrible metaphor.

 

So, let me get to the nitty-gritty of this post, which is about your book’s description.

For this blog post, I am including your back-cover blurb and the description you use on your sales page of online sites, such as Amazon, Barnes & Noble etc. as the ‘description’ discussed.

It seems, by the requests for answers I receive and the social comments I read, the writing of your book’s description is an area many authors struggle with, which is, on consideration rather strange as, after completing an entire novel, pages upon pages of creative writing, authors should then struggle to write a dozen or so lines describing the very premise of the book.

Which is, in all honesty, probably one of, if not the most important few paragraphs of the entire work.

What I find is, as the creator of the story, authors tend to want to put every element into their book description. (Much the same is true in amateur cover design.)

The thing is, the description is not supposed to be a summary, or a report, or a review. It is simply an advert. The intent of which is to ‘reel’ in book browsers and have them buy your book.

Allow me to elucidate.

Someone will buy your book if…

Firstly, the little thumbnail image of your front cover catches their eye.

Then, when they enlarge, click, expand or whatever they might need to do to see your book as a larger image if they like what they see at the smaller resolution. (The reason you need a great cover artist. One like PeeJay Designs. PeeJaydesigns@mail.com)

This is the online equivalent of having a potential buyer physically pick up your book from a bookstore shelf and hold it in their hands. If they never pick it up they will never buy it.

The next step is, your potential purchaser will now read the carefully crafted and captivating description of your book. This could be the ‘blurb’ on the back cover or the description given on an online bookstore.

Reaching this point means the cover has done its most important job.

Of course, your book’s description will stop the reader in their tracks, intriguing them enough to want to…

One, buy your book immediately or…

Two, read some of the ‘Look Inside’. (If in a physical bookstore, flick through and read a few random samples.) and then they will, of course, buy your book, won’t they?

Sarah Gribble of The Write Practice, says. “I recently picked up a nonfiction book, which I don’t read many of, and almost put it right back down. But the description intrigued me. It got me to read the first couple pages, standing right there in the store. Then it got me to buy the book.”

However, if you have a lazy, badly worded and therefore an unsuccessful book description, they will simply move on to the next book, regardless of how wonderful your actual story may be, a story they, along with thousands of others, will never get to read.

This means you will have blown your chance, your opportunity to get the sale, all for a few lacklustre lines.

Okay, I hear you saying, “How do I make my book’s descriptions work for me?”

I’m glad you asked because it’s a little like fishing; you must bait your hook with the right lure, the right bait, for the fish you want to catch. (Yep, back to my metaphor.)

Perhaps, one of the best ways is knowing what to do and what not to do when writing your description.

The (basic) do’s:

Always write in Third Person

Use keywords, emotional words, like chilling or passion; they work well for both nonfiction and fiction book descriptions. You can Google power words to find some good ones. But do not overdo it.

Also, consider what people might be Googling that would take them to your book. This is especially true for nonfiction works. Think about employing those in your description.

Be succinct and to the point, no purple prose or verbose writing.

Be clear about the genre, the main genre, do not focus on sub-plots. i.e. if you have a thriller, say so, do not harp on about the romantic story which runs as a sub-plot.

Employ the proper utilization of grammar

Use eye-catching, powerful language. Just like your book needs a hook at the beginning, so does your book description. No one’s going to continue reading the description, let alone the whole book if the first line is as boring as dry toast. Plus, this is often the only thing an online shopper will see before they are prompted to click to see more, and you want them to click, don’t you?

Hint at the climax, never reveal it.

Tell your potential readers how perfect your book is for fans of… genre/style etc.

Mention any awards, high-class reviews, or serious ratings – (see notes below in ‘don’ts’)

Add any audience and age-appropriate.

Give trigger warning when it’s necessary. (These can have a positive effect on sales.)

The (basic) don’ts:

Never use shouty capitals.

Give too short a description.

Cut off words

Make false or misleading claims

Double/triple edit. Do not allow any misspellings or typos to get through. If you cannot write a short description without any errors, there is little hope your book will be error-free.

Do not employ ‘date language’ like ‘just released’ or ‘new novel’, in a week it won’t be and you will need to re-word your description.

Stay away from aggressive calls to action. Such as “You MUST buy this book”. Using such language lends a note of desperation and drives potential buyers away.

Do bear in mind retailers accept differing lengths of descriptions, so you may need to tailor it to each site’s requirements.

Surprisingly, some things you might think influence, do not, according to recent Bookbub research;

It seems it is irrelevant to include details of which type of bestseller you may have, i.e. New York Times Vs USA Today. Simply saying ‘Bestseller’ has far more significance.

Adding a question at the end of your description has no effect on your potential purchaser’s decision making. Which makes doing so a total waste of time.

Neither does saying the book is your debut novel, or your tenth novella, or your seven hundredth and fiftieth for that matter. It has no significant impact on the choice to purchase.

Therefore, use your description to tell people about your story, get them intrigued, wanting to know more.

Avoid telling them about ‘the book’. You may be proud of all those things, but readers don’t give a flying ***, they simply want to know if they will enjoy the story.

Including the series name in the description did not affect readers positively or negatively. Therefore, adding such information (in the description) is pretty much a waste of time and effort. It seems the cover, and the titles on online pages, already show that information; so potential buyers do not want the same information repeated over and again… they know, they get it already.

I now hear you asking how you get to a good description.

The easiest way is to create two versions of similar text, like this:

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hook2

Both versions have the same information. They both start by listing the accolades which represent the renown of the book.

However, from there, description A focuses more on Nick Dunne’s perspective, while B hones in on Amy.

So, go ahead, create two versions of your book’s description, test them against each other and determine which works best for your book.

Use friends to help you decide. After all, their point of view will be far more accurate than your own; you will not be buying your book, they will and they know what attracts them better than you ever will.

Try using the following suggestions as an outline guide.

Start your description by using a bold opening sentence, possibly a statement to grab the reader’s attention.

Use at least one hook to grab readers’ attention.

Ensure the description does not contain any spelling or grammatical errors.

Make certain to ‘inspire’ your potential reader to ‘buy’.

While I do not suggest using direct comparisons to ‘famous’ or ‘renowned’ authors, (such as “…is the new Stephen King” or “Better than Sophie Kinsella…”) which is considered cheesy, desperate, egotistical and opens all sorts of avenues for negative feedback and bad reviews, it may be worthwhile making a statement your book would be “Perfect for fans of Lee Child” or “Martina Cole fans will love this gritty and convincing thriller

Note, the words, ‘Gritty & Convincing’ are taken directly from the cover of Martina Cole’s book. Never be afraid of copying the methods and styles used by major publishing houses.

Once you have found a style and method which suits you, why not create your own template and use that for your future books?

After all, great fishermen have their own way of baiting their rod for the type of fish they want to catch. You can do the same, go get the readers you need, lure them in, hook, line and sinker.

See, fishing is not such a bad metaphor after all.

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I have compiled a wealth of information to help authors of all capabilities and experience to know more about the publishing world, books and being indie.

To share this information I created two books, The Frugal Author, which is all about publishing at the lowest costs for the maximum return, and ‘Lots of Author Stuff You Need to Know’, which contains, funny enough, lots of author stuff you NEED to know.

These books are full of useful and enlightening information, are designed to help you avoid making costly mistakes and to help you generate profit as early as possible.

Both books are published as low-cost eBooks, waiting for you to download right now.

mybook.to/Authorstuff         mybook.to/FrugalAuthor

 Redbooks2

 

About:  Questions on Editing.

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I often see writers asking for an editor on social groups.

Frequently the post asks for ‘someone’ to ‘help edit’ or ‘look over’ their book. (Which is not a book at all just a manuscript and more often than not, only part of a first draft.)

Occasionally the person posting may ask for a ‘beta reader or editor’.

The common factor is, to the eyes of an experienced author or publisher, the people asking have no idea who they need, what skill set that person should have or, indeed, the actual reason they need ‘someone’ to ‘edit’ their work, which, in all honesty, will be a far cry from the thoughts they hold when they ask the question in the first instance.

This naivety is not wrong. We have all been novice writers.

However, my issue is twofold.

Firstly; whilst inexperience throws up challenges and situations one has not encountered previously, we live in an age of information, of high-speed access to seemingly limitless data.

It is simple to research almost any subject using the interweb.

Therefore, the questions posted should, at the very least, show some understanding, reflect some basic perception of the subject enquired.

My second issue is; those who openly show such naivety are susceptible to exploitation by those who prey on the gullible and there are many sharks swimming in the social media pond.

Too many times do I hear or read about a writer paying a large fee for very little, if any, return or results from the promises made by charlatans and thieves.

Too many times, do I see indie authors and newbie writers fall foul of ‘schemes’ run by the scammers who scoured the internet looking for those types of naïve questions.

Don’t get me wrong.

We all need help and to ask questions from time to time. But please, research first. Do some homework beforehand, so when you do ask, if you still need to ask, you can define your question to specifics.

This will not only deter many of those sharks looking for easy prey but will allow genuine respondents to answer your queries more accurately and with alacrity.

Nuff said.images 

Now, here are twelve, yes, twelve editorial roles.

Okay, I am being a little loose with the term ‘editorial roles‘, but I am doing so in response to the type of questions asked on social media, the ones which prompted me to write this article in the first instant.

The first two roles, possibly three, of the following are not, at least officially, considered ‘editors‘ in the true sense of the word.

The reason I have added them here is they do or at least can form critical roles in the process of readying a manuscript for publication.

 

The first is the oft-misunderstood role of the Beta Reader.

Beta readers are people you ask to read your work, often at a relatively early stage, to get their opinion.

Experienced authors will give each beta reader a certain task and will often create a questionnaire for them, ensuring the author gets the correct form of feedback they request.

Beta readers are initially chosen from the public, as volunteers. Often authors build up relationships and trust with several readers and ask them to review on a frequent basis.

However, there is a rather scary rise of the ‘professional’ beta reader. This is someone who will charge you to read your work on the premise of ‘experience’. It is doubtful they will hold any editorial, journalistic or academic qualifications.

This anomaly of the growth of the ‘professional beta reader’, is due to Amazon clamping down on ‘paid for/professional’ book reviews.

Those people have simply changed the way they operate, the outcome is as false and as fake as it ever was.

My advice; give them a wide berth. No, even wider than that… RUN in the opposite direction, fast!

 

The second is the frequently overlooked Critique Partner.

A critique partner tends to be a writer, or experienced author, who coaches another writer to help raise the quality of their work.

Not a true editor but will undoubtedly play a part in identifying editorial issues as the work progresses.

You only need a critique partner for guidance when developing a story for publication.

 

I find this a ‘dodgy term‘, Online Editor.

Basically, the term ‘online editor’ includes anyone you can find online to look over your content.

The people who call themselves online editors are most likely freelancers and their skill sets will vary enormously.

If you hire an online editor, it will be in your own interest, both financially as well as regarding peace of mind, to ensure they are well-versed in the type of editorial work you are employing them to undertake.

AND… I cannot say this clearly enough. Be certain they are qualified AND experienced to edit in the language you require. For instance; even a well sort American editor may not fare well with a British English work.

Some online editors are genuine professionals with qualifications and a good client list. Others may not know one end of a pencil from the other.

Okay, that is those three out of the way. Now the list of professional editorial roles.

A Commissioning Editor.

Sometimes referred to as an Acquisition Editor.

These people are the ones who look for books and/or articles for publication.

This is the person you address your enquiries to should you not use an agent or if you are a freelancer who wishes to pitch an idea.

Commissioning Editors are generally employed by organisations and companies and have little to do with the indie community.

 

The Developmental Editor. 

Developmental editors work with writers to get their manuscript ready for publication.

If you need guidance on moving your story forward, it is the developmental editors place to help. They will also aid you in producing a manuscript to a publisher’s house style or preference.

Some Developmental Editors are also professional ghostwriters.

 

Content Editors is the role most writers refer to when speaking of an ‘editor’.

Content Editors consider all the writing encompasses.

Regarding fiction, a Content Editor takes a full overview of the story. They will highlight inaccuracies and suggest changes to the plot, the characters, settings, locations and such.

 

Copy Editor.

Copy editors, also known as Line Editors. Occasionally these are also Content Editors, look at everything from the factual content to the writer’s use of grammar and the formatting of the manuscript.

These editors can and often do, do it all.

Often whatever they find will go back to the Content or Developmental Editor who will make, or advise the writer, to make certain changes to the work.

 

The Proofreader.

While you can ask friends and fellow writers to read your work and pick up any errors, nothing beats a good, experienced and qualified proof-reader, not Spellchecker or even Grammarly, ProWritingAid, WhiteSmoke or GingerSoftware combined.

A Proofreader will look over your content, usually after it has gone through the other stages of editing. This means a Proofreader is the last type of editor in the chain of editing.

Major publishing houses contract proofreaders for a final perusal of a book just before it is due to go to press after it has been typeset and formatted. This is to pick up any glaring grammar and punctuation errors created during these processes and any that have been missed previously.

Generally, a proofreader will not give feedback on quality, content or development.

 

This is not one many indie authors will use. Associate Editor.

Associate editors mainly work for newspapers or magazines. This position is also called the ‘section editor.’

Associate Editor often has the same type of responsibilities as an Acquisition Editor in that they seek stories or content for publication, but it is more often limited to a set area, such a politics, celebrity or world events and so on.

 

Contributing Editor.

Contributing editors usually work with publishers of magazines and newspapers. An older term not used so much nowadays is that of Roving Editor or Editor at Large, both mean the same thing.

Some indie authors and writers may cross paths with a Contributing Editor should they write articles for publication in magazines or newspapers on or offline.

 

Chief Editor.

Also, Executive Editor. The person in overall in charge of articles, story and/or content. They are the ones responsible for the final product.

 

Editor-in-Chief.

The Editor-in-Chief oversees the editing department and manages the other editors.

They are responsible for maintaining the voice of the publisher’s imprint, upholding its philosophy and mission.

I hope this clarifies the editorial roles and where they apply to indie authors.


Paul White has produced two books especially to help writers and authors of all abilities to make the most of their resources.

Each of these books is crammed with facts and information which answer most of the questions posted to writers and author groups on social media. 

These books contain tips and links to many author resources. Download your copies of The Frugal Author and Lots of Author Stuff you Need to Know right here, right now.

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A word of caution about FREE & some other stuff worth knowing about.

You may, or may not, have noticed I have not posted here for a while.

This is because there is so much happening in the book and publishing world; two areas I am involved in.

Here is one major ‘continental shift’ which is taking place right now.

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FREEBIE books have lost their appeal.

“The general public has become immune and dissatisfied with the mass of FREE and GIVEAWAY books.”

What was once a novel, loss-leading marketing tool has become a haunt for freebie hunters who just want free and have NO interest in the author, or on many occasions the book itself.

In fact, Amazon’s own download figures show that ONLY 2% of ALL free books are read, with over 70% being deleted within 14 days of downloading. (or discarded in the case of paperbacks.)

The probable reason is, as free loses its appeal authors and publishers are now giving away vouchers, gifts and running competitions to entice people to download their free books.

Basically, they are paying people to download in an attempt to manipulate the figures and gain a ‘ranking status’, in the hope it will influence genuine readers to purchase.

Whilst this may have worked in the past, it no longer has any substantial legacy, particularly as Amazon has once again changed their logarithms to combat this ‘false’ accounting of sale.

Now only verified ‘paid for’ purchases will count towards rankings.

Which leaves only one possible benefit of giving a book away… that of building a mailing list for future direct marketing and sales.

BUT… this now only tends to create a false list of possible future people who may read another of those books, because once downloaded the ‘reader’ then cancels their subscription/listing (as is their legal right). Only dedicated Freebie hunters stay, waiting for the next free book you offer. Which is one of the reasons why only 2% of such downloads are actually read.

This means, most indie authors who give their books away in the belief they will gain readers in the long term are going to be out of pocket for a long, long time. Those who pay companies, the free book marketing businesses, are losing far more.

If it sounds too good to be true… it is.

In the cold light of day… paying someone to give away your book, the book you may have spent a year or so producing, spending money on editing, formatting and cover design, in the vague hope that free will earn you an income, let alone cover your initial costs… without any guarantees…

Hmmph, doesn’t sound so good in the cold light of day, does it?

Read more about this here

 

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AMAZON

Genuine reviews ONLY.

Sales logarithms are not the only change AMAZON have recently made. They have changed, once again the way customer reviews work.

This time for the best, in my opinion.

No longer will pay for, swopped or gifted reviews count, and if things work well, they will not even be shown.

ONLY true, verified, genuine purchases by readers will count. NO form of solicited or professional reviews will be accepted.

If Amazon can and do strictly enforce this rule, then for the first time will all authors get, and all readers have a genuine, believable overview to the quality of the books they are looking to purchase.

I hope this works and the cheats and charlatans are cast out.

 

Goodreads

GOODREADS becomes the ‘GO TO’ platform.

Goodreads has been around for a long time and has slowly progressed to become a mecca for book lovers.

This trend continues and is now being enhanced on several fronts. Goodreads shall soon be THE place for readers and authors to talk and deal with all thing literary. There are many changes which will be implemented during the next year or two.

If you do not have a presence on Goodreads, either as a book lover or as a writer… get on with it… go now and sign up before you are left behind… and remember… you heard it here first.

Please don’t think I am in love with Goodreads. I am not.

The site is overbearingly confusing, they [Goodreads] do nothing to assist authors with marketing… but will soon offer paid for services, so I am told, which I guess will be expensive as they boast a high number of readers even if few of those will want to read your genre/book/narration/style etc. unless heavily incentivised… but I wander off track again!

Read more about current trends here

 

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ELECTRIC ECLECTIC

 Electric Eclectic is the new kid in town, but its founder has a great track record in the indie publishing market with established brands, CQ International, TOAD Publishing and PeeJay designs.

Simply put, Electric Eclectic is a brand of books written by a variety of authors from various nationalities.

Each Electric Eclectic book is a Kindle Novelette, (Pocketbook paperbacks arrive soon), generally short stories of between six thousand and twenty thousand words. These novelettes are designed as introductory books, shorter reads to give you a taste of the narration and style of your chosen Electric Eclectic author.

Unlike the freebie books mentioned above, the quality of storytelling of each Electric Eclectic book has undergone a quality and selection process, before publication, to ensure each book reaches our exacting standards.

When you buy an Electric Eclectic book, you have confidence and reassurance of its quality, which makes it the perfect way to find great reads and even your ‘next favourite author.’

Electric Eclectic books hope that once you find a story or an author you are excited about, you will read their other books too.

That is what Electric Eclectic is all about, putting great authors together with ardent book lovers and readers… a match made in heaven. (Or a sort-of literary tinder?)

As Electric Eclectic books cost just 1.00 (dollar/pound/euro), the reader will have made a verified purchase so their review will be accepted by Amazon, letting them voice their view and airing their opinion too.

That must be a win, win situation all around.

Visit the Electric Eclectic website HERE

HEADS UP AUTHORS… Ads.txt is here and you NEED to know… ‘WHAT IS THE ADS.TXT PROJECT?

Unlike many/most of my Ramblings I regard this post as something of extream importance, a possible game-changing innovation, one which has wide implications but also one which will be of particular interset for indie authors

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As part of a broader effort to eliminate the ability to prointerest counterfeit inventory in the open digital advertising ecosystem, Ads.txt provides a mechanism to enable content owners to declare who is authorized to sell their inventory.

The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

By creating a public record of Authorized Digital Sellers, ads.txt will create greater transparency in the inventory supply chain, and give publishers control over their inventory in the market, making it harder for bad actors to profit from selling counterfeit inventory across the ecosystem. As publishers adopt ads.txt, buyers will be able to more easily identify the Authorized Digital Sellers for a participating publisher, allowing brands to have confidence they are buying authentic publisher inventory.

Ads.txt-File-Format

ADS.TXT HELPS PUBLISHERS

Counterfeit inventory comes in many forms, but it typically results in real media spend not reaching legitimate and deserving publishers. Ads.txt helps publishers reclaim control of their media, brand, and rate card. This means more of an advertisers spend can get to the domain owner through their approved sales channels, and not be wasted on counterfeit inventory.

Check out the PDF

https://iabtechlab.com/wp-content/uploads/2017/09/IABOpenRTB_Ads.txt_Public_Spec_V1-0-1.pdf

Also read: https://iabtechlab.com/how-to-ads-txt/

This post is brought to you by CQ International Publishing, Electric Eclectic books and iab Tech Lab

 

F**k your writing. Or…(an essay regarding the use of expletives and profane language in fictional writings)

 

In polite, or politically correct circles one may refer to it as the ‘F word’.

This word first became a public literary issue after it was use in a major novel, Norma Mailer’s ‘The Naked and the Dead’, published in 1948.

Only, it was NOT.

Mailer’s publisher prevailed upon him to change this expletive; this four-lettered, description of sex, to ‘Fug’, so that it did not offend readers.

Given the fact that the book is about men during a war, ‘Fug’ occurred an awful lot of times!

The result was a backlash, a cluster of criticism and discussion in literary circles. This gave rise to the anecdote about Tallulah Bancroft saying to Mailer, “Oh, you’re the man who can’t spell that word”.

 

However, times change.

Nowadays the F-word has lost much of its ability to shock. Far fewer people are now offended by its inclusion in a book or, for that matter, in conversation. Still, authors often debate the role of ‘racy-talk’ in literature.

How much is too much? When have you gone too far, or not far enough?

Okay, before we get stuck with just this one word, let us consider the vast and rich palette of risqué words available and to clarify their ‘technical’ differences. Once we can differentiate between profanities, obscenities, curses and the like, it should be easier to determine how, why and if we should use them.

 

PROFANITY

Is often used to denote an objectionable word. ‘Profanity’ literally means words that are proscribed profane – that is words described by religious doctrine. ‘Proscribed’, in this context means ‘forbidden by written order’, such as, in Judeo-Christian tradition, taking the Lords name in vain (that is, not in Prayer).

“For the love of God, stop complaining” or “Jesus Christ, look at the size of that thing”.

 

CURSES

These call upon a deity, or fate, to cause harm in a visitation.

(Mild) “Damn this zipper”.

(Strong) “God Damn her”.

‘Damned’ is to be condemned to Hell.

‘Hell’ can also be a curse, “Go to Hell”, or a mild profanity, as in “Oh, Hell, the rivers polluted again!”

 

SWEAR WORDS

To swear literally means to take an oath, or to proclaim an oath.

Now, for anyone uncertain about oaths, (married folk take note!) An oath is a resolution or promise which calls upon a deity’s assistance in carrying it out. (Think about how many are in your marriage now!).

Examples: “God is my witness, I’ll never go hungry again” or simpler, “By God I’ll show you”

You can swear to bear witness, as in “I swear, you are the best cook in this town”

 

OBSCENITIES

These are words that denote something disgusting or morally abhorrent. (Often connoting sex). The F-word is considered to be one of the most objectionable, along with the C-word.

The relatively modern inclusion of adding the prefix ‘Mother’ often ups-the-ante!

Non, or less objectionable variants of the present participle form of the F-word, beside ‘Fugging!’ include, Fecking, Freaking, flipping and fricking.

To be totally honest, I have no idea why the letter ‘U’ seems to be so ‘flaming’ important!

‘Screw’ is accepted as of the milder and therefore more acceptable terms. Please note, both the F-word and ‘screw’ are used not just used to literally describe intercourse, but to connote ‘Taking advantage of’.

“That Garage screwed me out of £300 for unnecessary repairs”

Generally, words referring to both male and female pelvic areas are considered obscenities.

 

VULGERISMS

I Like this one because this word, this term, covers a lot of bases. If it is crude, objectionable and falls outside the aforementioned categories, you have a vulgarism!

‘Bitch’, ‘Son of a Bitch’, ‘Bastard’, ‘Jackass/Ass, Asshole’ and even ‘Crap’ fall under this heading.

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Now…whether use should use, or not use, any (or all) of the above?

The literary world is somewhat divided around the use of spicy talk, which should not be surprising as our readers are as equally split.

Take two ‘Tough-Guy’ authors, Lee Child and Tom Clancy. Lee does not use any profanities in his writing. Most readers do not notice this. Whereas Tom’s books are littered with profanities…and he certainly sells a lot of copies!

Some readers may be turned off by even one, single, solitary curse word…possible? Maybe. But what is certain is that no-one will buy your books purely because you use raw language. (Although at one time, years ago, they may have well done so).

Does all this mean your safest path is to use no raw language at all?

Writing is a journey and all journeys involve some form of risk. History proves that some writers achieved success, or at least notoriety, because they shunned propriety. Harry Caulfield’s ‘Catcher in the Rye’ was shocking in its era and may still be so to young teenagers today.

As you write, look for a balance with what you feel comfortable writing, what you, as the narrator feels is right within your style for this book and what suits the characters and the story you are creating.

What may be right for one piece of work maybe wrong for another.

 

Okay…Why ‘TO USE’

We humans get angry. We crave precise expression and there is something about cursing and using vulgar language that works for us as a release valve for our emotions.

Who has not, at some time, experienced a moment when a string of expletives has not felt exquisitely sublime rolling off your tongue?

The same is so for your fictional characters. Be true, be honest to them. Let them have their voice.

Moreover, if you want your stories to be realistic about the settings, battlefields, bars and domestic disharmony, well-written raw language will bring your characters to life, give them a heartbeat and authenticity.

 

HOW TO USE

Spicy language generally works best when it’s used sparingly, or at least in moderation. That way, you preserve the element of the unexpected, which can be a pressure-reliever for both character and reader. Aside from conveying anger or frustration, raw talk can also be humorous, in that it reveals how a character truly feels about something.

Take this line for an instance: “I ate another doughnut”.

Compare it with: “I ate another goddamned doughnut”.

You instantly get a clue about this character and her relationship with doughnuts.

You may have one character who habitually uses profanity, in contrast to others who don’t. That, in itself, is a good individualiser.

If you, yourself, are not too familiar with foul language a problem can occur when used wrongly, or as often happens with inexperienced writers, it is thrown in will-nilly. If it is used it MUST sound real. If you are uncertain try visiting areas where this language is commonly used, construction sites, wharves, military establishments and prisons for example. Grab a coffee in a nearby café at lunchtime and eavesdrop on the clientele’s conversations!

However, a word of warning. Even if, say a group of Miners, use an expletive every other word, it is unnecessary for you to make your own characters speak exactly that way. Just as when using dialects and accents, you have to use raw-talk wisely. This helps keep the reader grounded in your imaginary world and avoids the pitfalls of over-use/over doing it.

Consider your characters, employ common sense.

A hospital Matron, wearing a starched linin apron, may not utter a single un-PC word in public, but she may let loose a barrage in the principal’s office over a dispute, or howl out a string of profanities during sexual fulfilment.

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How NOT to USE

I mentioned some writers, Norman Mailer and Tom Clancy who chose to include bad-language into their works, but they pale into insignificance, almost, when it comes to literary genius. The bard himself, William Shakespeare, knew how to spice-up his writings and attract an audience in doing so.

He wrote the mother of all literary cuss-outs. (Cuss is simply a variant of Curse), in King Lear; but interestingly there is no profanity or obscenity as we know it, merely terrifically imaginative vulgarisms, delivered with passion. Here it is, the Earl of Kent preparing to thrash the crap out of Goneril’s loathsome lackey, Oswald:

KENT (TO OSWALD): “A knave; a rascal; an eater of broken meats; a base, proud, shallow, beggarly, three-suited, hundred-pound, filthy, worsted-stocking knave; a lily-liver’d, action-taking, whoreson, glass-gazing, super serviceable, finical rogue; one-trunk-inheriting slave; one that wouldst be a bawd in way of good service, and art nothing but the composition of a knave, beggar, coward, pander, and the son and heir of a mongrel bitch, one whom I will beat into clamorous whining if thou deniest the least syllable of thy addition”.

Knowing the historical references helps; for example, “broken meats” means leftover table scraps. But even without that, we can luxuriate in the rant. This is a beautiful speech for many reasons: It’s forceful, it’s unique, it covers many aspects of insult, it clearly communicates one character’s contempt of another, and—important for many in Shakespeare’s audience—it avoids serious curses and obscenities.

It’s a shining example of how a writer can invent insults way more entertaining than those found in the standard lexicon.

You can do it by brainstorming aspects of your characters and their circumstances:

“He was as appealing as a baboon’s butt”.

“You are the worst thing to happen to the world since call waiting”.

“May you be condemned to an eternity of weak coffee, warm gin and a driveway paved with roofing nails”.

By now, I think you will agree that it’s useful to explore—and perhaps even challenge—your own comfort zone.

Certainly if it is not you, it won’t ring true. But whether you decide to write common curses and vulgarisms into your work or not, your characters do need a verbal pressure valve. Do not use tacky asterisks to replace vowels. Just have fun with the process and remember that a ‘fug’ by any other name might sound remarkably original.

 

NOTE.

If your novel purports to reflect real life, then they must include profanity, if the life they reflect includes the use of profanities.

Let’s get real folks, you may have grown up in an era when books and movies were censored, but do you really think that in the Old West, cowboy’s actually said “You no-good-so-and-so” before drawing their six-shooters and blowing holes in one another?

Did the troops, dug into their fox-holes during WWII always speak in to each other in such a decorous manner?

I think not!

Some popular entertainment admittedly goes OTT in drenching dialogue in profanity, Such as in the opening sequences of ‘Born on the 4th of July’, but that is an exaggeration, not a fabrication, of reality.

 

So, why do people swear?

This will not cover any new territory. I expect that every angle regarding this has been covered in about every bar in every corner of the world!

People swear because the majority of profanity is emotionally charged. It can express anger, fear, sadness, joy, despair, frustration, ignorance, racism, homophobia, ageism, violence, sexism and all the other ‘isms’ and ‘tions’ you can name.

Occasionally a swear word can encompass all the above in a single word. That one word can grab people’s attention like no other when timed appropriately and, let us face it, very few things are quite as entertaining as listening to a person who has raised profanity to an art form.

You may disagree with those statements. I do not give a flying F**k…see what I mean!

When read that you do so as if I had written the word in full. Even though I ‘bleeped’ it out your mind supplied the details. Now your reaction was either positive or negative, depending on your personal personality. But you reacted.

Like I mentioned above, nothing ground breaking. Just a prelude to the answer you are seeking.

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‘Should YOU use profanity in YOUR writing?’

Writing is a process which takes pieces of ourselves and puts it ‘out-there’ for the world to see. It does not matter if you are writing literary fiction or genre fiction. Every character, setting, plot and sub-plot reveals a little about who we, as writers, are.

I doubt, very much, if a single day passes without you worrying about what you are writing.

(read that again if you wish, I’ll wait).

You see, every word we scribe invites judgment, criticism, commentary and, perhaps introspection. When we write something which surprises us, we often, most times, question where it came from.

That is because that we writers are a real self-conscious group. We are half scared to death of rejection! But if we filtered every word, considered the perception of each sentence through, say our Mothers, or Fathers, minds we would write nothing. Nothing at all.

What we have, what is so special, so personal is that little bit of ourselves that we add to the mix. Some reveals itself in plot, some in character, but most in the voice, in the narration, in our storytelling. That is where much of our fears lie, in revealing too much of ourselves, exposing our innermost to that ridicule and rejection.

BUT…if you do not add that to the mix the reader will smell you coming from a mile away. You will small like a fake, read like a fake and be discarded as a fake.

So, how does that answer the question about using profanities in your writing?

CONSIDERATIONS

As a writer you need to be true to yourself. You need to be true to your characters and voice. But don’t forget the other people you need to be true to:

Your Audience/Genre – If you forget who your audience is, for a single sentence or word, you will have lost them. If your audience demands a lack of profanity, then you had better not allow profanity to slip into your work. Not unless you are OK with alienating the very people you are trying to reach.

Your Editor – Your editor wants you to succeed. Your editor wants you…needs you…to sell books. You ignore your editor’s advice at your own peril.

Yourself – I know I have said this before, but I repeat it here for a different reason. If profanity is something that you are personally uncomfortable with then you will sound fake if you try to use it, regardless of the character in question. In fact, if a lack of profanity is one of your defining personal characteristics, then your characters will sound fake if you use it. Because, after all, your characters are nothing more than an extension of yourself. An audience can smell a fake a mile away. Be true to yourself, whether that means using profanity or avoiding it.

I am not going to tell you the world is going to smell like roses after you write something that raises people’s eyebrows. Especially if those eyebrows belong to people who are closely related to you, or who travel in social groups that are important to you. But you did not become a writer to fit in, did you?

I hope not.

Your writing has a chance to entertain, move, and bring people together.

It has a chance to shine a light on topics you care about in ways other writers have not.

It also has a chance to alienate you.

There is a chance your writing will be considered so offensive that society wants nothing to do with you. It is doubtful it will ever get that bad! but writing is taking a risk. Every time you put pen to paper you are stripping down and getting naked in front of the world.

There is never going to be a time where you do not question, at least once, “should I have written that?”

Recently I have read plentiful cursing in Stephen King novels, Nora Roberts books, and even (very sparingly) in John Grisham stories.

I have seen the use of cursing in both genre fiction and literary fiction. In some books just a little and in some a fair amount.

So, in full and final answer to the question… You are a writer. Welcome aboard the crazy train!

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© Paul White 2016


Love reading? Love writing? Why not take a look at Sneak Peek, the site that brings Readers & Authors together.

 http://goo.gl/Vw6Vqm

 

 

 

 

 

Don’t let the rain drown your novel

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Too many times do I read the same old, same old, scene.

It’s raining, grey clouds overhead. Drizzle, cold wind.

Why?

Because it is a funeral, or someone has discovered a friend’s death.

OR

There is a tempest, heavy rain, thunder, lightning. Gale force winds rattling the windows.

Why?

Because its eerie, a big house, a derelict building, a graveyard. Or the cars broken down on a country road.

OH, PLEASE. Come on. Enough is enough.

I know you want to set the scene, make the reader ‘feel and see what is in your mind. But not like this; not again.

Hollywood and television overworked this format years ago. Mary Shelly used it way back in 1817… (yes, I know Frankenstein’s Monster was not published until 1818. 11 March 1818 to be precise! but Mary completed her work in May 1817).

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After that, I can understand some writers utilising Mary’s techniques (which she stole anyway!); but that was almost two hundred years ago! Surely you can work your wordsmithing magic without falling back on this old literary cliché?

Let’s take a look at the graveside scene again. This time, dismiss the notion of grey skies and rain.

Try and build that ‘feeling’ you want, let’s say, for this exercise, sadness and sorrow. (Although in another version it could be joy and relief, dependent on your character’s viewpoint).

‘The solemn parade of black clad mourners slowly crunched their way over the gravel and melted into the dimness of the church, passing under the gothic arches of time worn stone’.

Here the tone is set using a few simple, but descriptive words, to create the mood. ‘Solemn, black, mourners, slowly, melted, dimness, gothic, time-worn’ All carefully selected words that imply the general emotion of the procession.

An alternative may be something along these lines.

‘James glanced at Mary, her eyes glistened as tears formed. Small dew-drops of sadness sparkling, reflecting in the sunlight. The scent of yew trees and grass added to James’s sense of numbness as he watched the coffin being lowered into the grave’.

IMG_4424Approaching the scene from an oblique angle often offers the author an opportunity to ‘drip-feed’ the reader, only giving them a small bite sized piece of the overall scene with each sentence. This allows for an element of surprise, or revelation.

Neither of the above paragraphs have fallen back to the old ‘grey sky and rain’ chestnut. Yet they convey the very essence of emotion which one wishes to communicate with the reader.


 

Onto the scary stuff!

The haunted house? The killer lurking in the dark woods, the stranded car on that country lane.

Hey, guess what?

You’re right, it’s NOT raining here either! No lightning, no storms and no doors banging in the wind.

So, how to get away from those ‘same old, movie style embedded notions’.

Well, let’s try. Let’s start with an approach to that (possibly) haunted house or old barn.

‘Two huge stone eagles balanced precariously on the dilapidated columns. The bindweed twisting about their talons as if securing them, denying them of flight. Framed between and beyond stood the old mansion house. The bright sunlight reflecting from the walls enhanced the blindness of long lost windows. Empty hollows, gaping holes beckoning us towards them’.

Locals say the owner of Ohio’s Milan Mansion was a practicing witch.

Note the ‘bright sunlight’. This time using the opposite, of what has become expected, to enhance the ‘darkness’, the brooding mood.

Not a raindrop in sight and the clock is not about to strike midnight!

As for breaking down on a country lane, perhaps having to abandon your vehicle to seek help…Let’s attempt to approach this in an unexpected style too.

‘He had been foolish for stopping; but nature would not wait and the hedgerow of holly offered the ideal shelter to hide behind while he answered her call. The car was going nowhere. The tyres just spun in the deep snow. With each attempt they sank lower until now; now the car was axel deep. He was stranded.

In the far distance the occasional puff of smoke drifted upwards into the crystal blue, cloudless sky. Turning his collar up, ramming his hands as far into his overcoat pockets as they would go, he started to plod through ankle deep snow towards the smoke. Gregory guessed it was from a cottage chimney. How wrong he was…’

Here I have constructed the paragraphs to portray a relatively normal situation, feeding the reader small tidbits about the weather, not only to ‘set the scene’, but as miss-direction, so that I can increase the effect of the final few words.

I beg you, if you are about to write, (or re-write), a section of your novel where you have been sucked in by the old ‘rain & storm’ caper, alter it. Dismiss the rain; freshen up your narration, pleasantly surprise your readers with something new and exciting.

Please do not let the rain make your book a wash-out.

Thanks for reading, Paul

Feel free to comment, leave feedback and ‘follow’ Ramblings from a Writers Mind.

Oh, don’t forget to read the new edition of CQ Magazine. It is jam packed full of great ‘stuff’!

https://issuu.com/ramblingawaymagzine/docs/cq4prt1_1_2016

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Revealed. The websites no Writer or Author can do without.

As we all try and make sense of the process of writing and publishing our books many of us find particular hosts, sites, programmes and applications which, at least at first, look as if they will aid us, help us reach our goal of producing a great work.

A work which has minimal mistakes if any at all. One that is beta read, proof read, edited and formatted to near perfection as it is possible to achieve.

We are the creatives, the dreamers, the weavers of fantasy and make-believe. It is an often lonely and arduous task. So anything we can find that will allow us, help us accomplish our tasks more efficiently, even in an easier way must be welcomed.

The same is true of marketing, of promotion, of finding ways to put our carefully crafted works of magical wordcraft in the eye line of potential readers, those strangely elusive souls who may be the ones, when suitably tempted, to put their hands into their pockets and withdraw a handful of mysterious tokens called ‘coin’.

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RumpledSheets-1024x656Oh the dreams of easy writing, of superb marketing strategy and wondrous, ever climbing sales……yeh okay…you can wake up now!

However that is not to say that there are a number of sites and services that can actually help, albeit to varying degrees.

I for one am of the super sceptical when it comes to paying for a service, particularly when it is (from my point) untried and untested.

That means putting my faith in promises. That means believing marketing bumf and advertising. Not something I do lightly, particularly if I am to be parted with hard earned cash, even hard-yet-to-be-earned-cash.

So I am ever cautious.

In fact I have been so very careful you can call my a ‘tight-wad’ if you wish; but to date I have Indie published five books; Empty Walletone full length novel, one long-short-story eBook, two books of poetry and a very dirty adult erotic anthology. I have also contributed to four collaborative anthologies and produced two stories for a website/video site. Yet I have not spent a bean, not a single Penny, a loose Dime, an odd Rupee on anything.

Honest.

I have written, read, re-written. I have had my stories beta read and edited. I have formatted them. I have designed all my own covers, promoted, marketed and sold them all off my own back. I consider myself a truly independent author and publisher.

No, I have not made a fortune (yet!), neither have I, as yet, created an ongoing passive income large enough to see me through retirement until the day I shuffle off this mortal coil….but I am working on it!

I carry this ‘Modus Operandi’ onto the things I do to help others.

small buttonMy book promotion site ‘Sneak Peek’ offers free listings. I re-blog on ‘Brilliant Blogshare’, ‘Ramblings from a Writers Mind’ & ‘Further Ramblings’ and carry others stories on ‘A Little more Fiction’. FeaturesAwards note2 and Showcases in CQ Magazine are also offered at no cost. I will suggest, coach, aid and do whatever I can to help other authors and artists all without thought of personal gain.

I cannot promise that the way I work would be right or suitable for you. You may well be far more eager for returns and results than I. You may not think you have the skills or the knowledge, or have the time to learn, or the time to commit. So I am not going to get into a ‘how to’ or a ‘how I achieved’ thingy!

Nor have I, or do I, intend to write a book on the subject!

Neither am I asking for you to pay me to tell you what or how I have done what I have. Those of you who know me will know that is not what I am about, it is not how I ‘tick’.

What I do enjoy, what gives the greatest satisfaction is helping others achieve their own dreams, goals, or targets or whatever term you want to use. Put simply I like to help everyone to be happy.

So on that basis I am listing here the websites and services that I use, have used, intend to use, or think could be beneficial at some point.

The overriding fact is that ALL of these are FREE, or have a free basic level with options to upgrade to a paid level(s) at a later stage if you wish. That ‘if you wish’ is all important. It is open-ended, no trail periods, no right to cancel at some future point. IF YOU wish to upgrade to utilise other services that is YOUR choice not theirs.

I guess I have said enough about my principles on this subject so that you get my gist!

So OK. Here is my list and my brief reasons for using and/or liking these sites/hosts. They are not listed in any particular order or categorised in any way, so it is best if you read through them all and choose which you wish to use (or not!).

I do hope that you will find at least one helpful or useful to yourself.

.

  • http://www.howmanysyllables.com/ Love this site. Syllable dictionary, syllable counter, Poetry workshop, English Grammar & more. No poet should be without this site in their armoury.
  • http://authl.it/ If you publish in Kindle format this site is indispensable. Create multi-region Kindle book links.
  • http://nibbler.silktide.com/ I use this to safeguard my research. Tests the quality, safety and security of most websites. Don’t browse unsafely, use this as an additional aid to stop malware, phishing etc.
  • https://www.canva.com/ Not a bad site for some basic image layouts for social media etc. Not a image editor, but good fun.
  • http://www.qrstuff.com/ QR code generation. Download, print, email, even print on ‘tee-shirts’! Use QR codes on back cover of you books, bookmarks & all promo material to lead to your website etc.
  • http://authorsdb.com/ Author profiles & book listings….but more…cover competitions, community, promotional stuffAUTHORSdb, services & more. One of my favourites. Contactable, responsive. Site takes some navigation but the end result is worth it.
  • http://www.authorgraph.com/ Get and send your autograph to your eBook readers. Worth checking out & using as an extra marketing tool.ag_logo-e82121c0b20665eb28fa8a9be15d7572
  • http://www.wix.com/ I think this is the best free website on the market at present. Lots of additional features like blogs and ‘shoutouts’. Premium available but as a single person author I have not sensed the need to upgrade yet.

I Love WordPress

  • https://wordpress.com I think the best blogging format at present. I also use WordPress for Sneak Peek.
  • https://about.me If you do not have an ‘aboutme’ page go get one NOW. This is the webs new ‘calling card’. Honestly get your page now, like today…go on…go do it!
  • http://promocave.com/ Love Promocove. Book promo & author profile etc. But much more. Best go take a look. J6_2_IJCFriendly and responsive team too.
  • https://takeasneakpeak.wordpress.com/  OK, so I am biased here large buttonthis is my book promotion site primarily for indie authors. its FREE, so you have absolutely nothing to loose and only new readers to gain. I’ll say no more!

Ok that will do you for now. I am not giving ALL my secrets away!

Any questions, comments, feedback or if you know of any other sites that are free and good, please leave a comment or email me.

Cheers, Paul.

Tips on Creating Settings for your Characters and Scenes.

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I was going to call this post something simple, like ‘somewhere’ or ‘place’, but then I thought that it may be a little to oblique, so I ended up with the rather long title above.

Pretty much is the same with content. To make this as comprehensive as possible without (I hope) getting boring, I have had to write far more than I do in many of my other posts. I am sure you will see why as you read through.

Simply put, this post is all about creating a setting, or many settings, for you story. Somewhere your characters can live, somewhere they can go about their business in a way that helps bring them to life, a way that makes them ‘real’ people to your readers. Which is what we all should be seeking to achieve, a sort of Holy Grail for writers!

Let’s take a look at the three basic options we have.

The first is to use a Real Location.

This could be a village, a town, even a city, say Paris or London, or it could be somewhere much humbler like a hotel, a café, your kitchen or maybe a cellar?

Whilst the ‘where’ has to blend into you story while enhancing the readers pleasure, that is not the initial prime concern one should have. If you are using a real setting the most important aspect is to ensure accuracy.

This means research.

Even if you live in the place you intend to feature. Misrepresentation, whether it is a matter of geography, culture, or something in between, will be considered a travesty, it will be a failure in your story.

Make sure, when you include a detail or piece of information, that it is correct, or at least feasible. It must makes sense, be credible and contribute to the image you are portraying.

Go there! If at all possible go to the location, find details, talk to local people. Look about, notice how the buildings stand, what transport is available, what colour is it? Consider the language, do they have a dialect or use slang? What are the most noticeable aspects of the culture?

Now you have acquired this information you have to write it in a way that builds, or recreates that place for the reader. If the reader has never been there you must lead them in, be their guide in introducing them to the place. If they know the place already then your part is to re-create their memories.

To do this you must ‘show’ them, give strong sensory detail, get them involved and interested, especially in places unfamiliar. Make them feel they are getting to know it and you have them feeling you are portraying it accurately.

imagesDon’t be afraid to use dialect. I would not recommend attempting to write a dialect, a least a phonetic representation, as this shouts doom! But be aware of such in dialogue; for instance what do the people in this location call a long sandwich? Is it a Sub…or a Hoagie, a Hero….maybe it a Baguette?

Getting ofay with the vernacular could make or break your story. But be careful, a misplaced slang word can throw you readers sense of place haywire.

Remember, not every story will fit into every setting. As with the characters and the plot the setting should be a living part of the story, it should interact with everything else on the page. If you tale is not working here, try a new location, or place a new section of the plot in this setting. If you have a disconnect you work may just collapse.

Now we move on…

The Fictional Location.

Here, wherever here may be, you are in total control. Nothing can be here, nothing can exist without your consent. This is you world where you can construct anything you like to be part of your story, even if it is a far-fetched creation.

But let’s start a little simpler. If you need to create a school or a restaurant or some regular societal value, you have no worries if somewhere similar exists, because ‘yours’ is purely fictitious.

A simple example could be an underground railway. If you have no idea of how the London Underground operates, so what? You can design and create your own public transportation system, one that fits into your plot, one that works with your characters schedules. It does not have to be an accurate representation of anything from the real world.

Please do not allow these facts to preclude your story from remaining realistic in terms of how certain types of place operate on a general basis. You still have a duty to your readers to portray a believable scenario.

The location may be best suited if, say for a town, it can be placed near somewhere in the real world. Possibly south of Huston, or just over the Tyne river outside of Newcastle. This will aid your story in finding its cultural roots.

Now the third of our three.

A Fictional setting in the Real World.

This is a far from unusual tactic employed by authors. There are many novels set in small fictitious towns which are then placed in a real counties or countries.

If you aim to do this then your town should be, at least in its initial appearance, similar to real towns in that region. This is to create believability. Yet by creating your own town as a setting you have almost as much freedom as you would with one set in a total fantasy.

Another benefit is that the townsfolk and/or your main characters can have specific feelings or views about this setting. Such as ‘it is haunted’ or ‘or it is a dying town’. No one can refute this, because the place does not actually exist.

This format works well when creating locations which do not exist, within one that is real. For example you may need to have your characters meet in a bar. Create a bar rather than using one that is real. This solves and can also absolve you from future problems. vampire1

Of course one area that fake settings placed in the real world are great is in the realm of fantastical realities. Think vampires, ghosts and Harry Potter! Here one uses the real world to disguise something hidden or a secret.

Let us go a little further.

You are writing a romantic novel and in all good tradition and faith you choose Paris as the main setting of the book. It would therefore be wise to assume that, most of your readers will have a strong conception, a healthy mental image of Paris before they read a single word of your novel.

If the words ‘the Eiffel Tower’ are spoken your reader will automatically conjure up a mental image. The same goes for ‘the Statue of Liberty’. All you need to do is paint the picture of how, at that particular moment, the city lights refract from the River Seine. Now your reader can picture your character in that setting.

Now consider that your novel is in a fictional city.

Firstly you will need describe the city in far more detail, including the landmark ‘tower’ your character is to propose on. This will take a lot more writing, which is not necessarily a bad thing, especially if you need the word count!

Also it is not always to your benefit if the readers are familiar with the setting. After all many readers perception may be based on, or limited to, the ‘picture-postcard’ vision of a city and it is possible that you wish to portray a very different side of that metropolis.

So your descriptions will have to be vivid enough to dispel false perception while constructing a new mental image to bring the reader closer to the one in your own mind.

While in a totally fictitious location the reader can bring no preconceptions with them. You will, therefore, have a blank canvas on which to paint your words.

To wind all this up…

images (1)If you are to set your location in an actual place, a real setting, then detailed knowledge or meticulous research will be demanded. The payback for this is that a romantic novel set in Paris has far stronger ‘shelf-appeal’ than one set in a fake city. A place no one has heard or knows of.

The same is true if your novel is set in New York, New Deli or cruising along the Nile. Choose a place lesser known and the majority of your readers would not have heard of it anyway!

In writing, particularly in the case of a full length novel, it is evocation of place and atmosphere. It is almost impossible to deal with these as separate elements. Place can and does determine atmosphere. For example where else could Stephen Kings ‘The Shining’ have been set? It had to be that isolated, snow-bound hotel on a mountain.

Some writers have the tenacity and patience to craft meticulous settings, they build amazing and entire worlds. Others approach by the minimalistic route, sprinkling few, but highly suggestive details into the narrative.

It matters not what genre, or what style you use your story will take place somewhere. A small room, a foreign country, another planet. Your setting can be a backdrop or a character itself.

But take a while, take a look. If most of the novels in your genre are set in a particular kind of location, say a shed, a farmstead kitchen or a city tower, that is a good indication that is what readers of that genre expect, possibly demand.

It does not mean that you have to stick with tradition or stay with the norm. That is your decision, to go with the run of the mill or similar, or do you strive for something new? Maybe you will compromise, add that slight twist?

Whatever you are writing consider the scope you have for creating the right setting. You may want to have a small room or you might want your novel to spread across galaxies, even the entire universe.

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Whatever you choose I hope that in some small way this has given you an insight to possibilities not before considered.

Oh, just before you leave I would like to say you can check the setting and locations I have used in my books by visiting my website at

http://paulznewpostbox.wix.com/paul-white

Thank you for reading yet another of my Ramblings, Paul.