Your book is out-of-stock (not)

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I often hear authors sound flabbergasted when their books, even their newly launched publication, the one they have been working on for so long and spent a fortune, in both time and effort promoting and marketing, shows as OUT OF STOCK on major bookstore sites.

I mean, how can a brand-new novel, only published yesterday, already be out of stock? Besides, it has been published as a POD (print on demand) so it can never be out of stock… can it?

Why, if it is available from one site, is it showing as out of stock in another? It all seems so confusing.

I have been asked, “Surely if my potential reader sees out of stock against my book, they will simply by another book, someone else’s book… won’t they?”

My answer is “It is a possibility, even a probability.”

So, why can/does your newly published book show out of stock on some site and stores listings.

There are a few reasons. Much depends on who has published your book. CreateSpace, another online book publisher like Babybook.com or a private printing company and who holds your prime stock, if any.

That last part may sound a strange inclusion when speaking of POD books, but some places will/do hold stock, physical stock of POD books… I bet you never considered that before, did you?

Okay, so let me clarify some of this.

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First let’s speak of those who may hold actual stock of your books.

These are varied, so this is a general overview rather than a focused statement.

Many high street book stores, even some of the larger chains, do hold some independent authors books. You may have to get ‘lucky’ (or have a proven ‘bestseller’) for your book to take up valuable shelf space which is at a premium at this level of retail, but it can happen.

There are even a few re-sellers and wholesalers who are looking closely at getting more indie authors books in front of the high-street public… but that’s another story (Pun intended.)

Book stores generally order their books on a fortnightly basis, often guided by their sales/buying/distribution agents convoluted algorithms, which are designed to predict purchasing patterns. Hence, if your book has continued/constant high-volume sales on a site such as Amazon, your book could, possibly, maybe, end up on the shelves of your local book store.

This is how the book store, should they have an internet presence, (I don’t know one that does not), may list your book as out-of-stock. This does not mean your book cannot be purchased via that particular site, only that the store does not have it on the shelf, or on their warehouse, but your order will be dispatched as soon as the new fortnights order arrives from the wholesale/re-sale company.

The agent will order your book as a multiple/bulk order and distribute copies to the relevant stores they supply the inventory for the two-week cycle. It is these companies who would, for example, buy from Amazon as part of the ‘Expanded distribution’ should you have enabled that option.

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Now, let’s get to grips with the sites that do not hold any, or very little, stock and why they may mark your book as out of stock. (This post is Amazon focused, simply because they are the largest bookseller and I am certain almost every indie has, or has had, dealings with them.)

Historically the biggest times of out of stock, or two to three weeks delivery came when Amazon was solidifying its position as the major book distributor in the world. It had a long ongoing, but quiet battle with Lightning Source and the two main suppliers Amazon used as dropships, Ingram and Baker& Taylor.

As part of the ever-growing Amazons domination it needed warehouse space and to reduce costs, which can spiral, expedientialy even for a massive organisation.

Thus, Amazon reduced its stock levels of all POD books re-ordering necessary stock on a daily basis. But this was not always enough time for POD printers to supply demand in the timespan, hence out of stock messages appeared.

Now, all this and the continued adjustments since, created a shift change in the market place. CreateSpace is now undoubtedly the main supplier of indie books to Amazon. So, for the least chance of having your book listed as out of stock, or as a delayed delivery, CreateSpace is your best bet.

Lightning Source, Blurb, Babybooks, Lulu and so on take a secondary seat in the ongoing war for profits, which is what effects your book sales the most. You cannot blame Amazon or Barnes & Noble, Ingram or anybody else, this is what business is about, maximising revenue and profits.

So, on that basis, not one of these companies actually cares about you, or your book. (on an individual basis). It is nothing personal, your book is just another item of stock/listing among the many millions, which needs to be sold. So, if your POD company does not supply in time, has an issue with Amazon, your book may be tagged as out of stock.

Oh, occasionally it is a genuine mistake, someone clicks the wrong button, but that is far and less often than many would have you believe.

Even if your book is not listed on the major sites, the POD wholesale/agent distribution factors do still influence your books availability.

The note to take from this post, if nothing else, is the misconception most indies have in believing all orders from a POD publisher are printed there and then, to order, on order, of each customer. This is not necessarily true, as I have explained above.

Which is why you could see that unwanted message, ‘out of stock’ on your books sales pages, no matter which site(s) you use.

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Finally, as a personal disclaimer, arse covering statement… there are far more book publishers/printers/distributors/suppliers than I have mention here, like TOAD Publishing… oh that’s my own!

The secret is to choose the one, (or the several), which suits you and your needs the best.


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That’s it from me just now. I hope this post has been helpful.

Please subscribe to Ramblings from a Writers Mind, then you will know when one of these sporadic articles has been posted.

 

 

In the meantime, you could sit back and relax with some Tales of Crime & Violence… go on, you know you want too. https://goo.gl/8aY9XR

Choose from volume 1, 2 or 3. Better still, grab all three and save yourself from coming back for another!

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Get the complete set, today

 

 

 

 

 

 

 

 

 

 

 

The Curse of the Muse

I first posted this about two years ago, but like many bits & bobs, it became lost in the never ending scroll of past posts. I guess that is a modern phenomenon we all have to come to terms with.

Anyway, on with the post…

 

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Tonight, I walked home along the same route as always, habitual, predictive.

As I turned the corner onto Star Street, I noticed at the entrance to the multi-story car park, next to the twenty-four-hour parking sign, an illuminated soda machine. My stride faltered, I paused, standing looking with curiosity.

I passed this way a hundred times, a thousand times without noticing the machines existence. How could that be? How could I not notice such a prominent fixture, a glowing block of red and white? The machine was designed to scream out ‘look at me’.

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Silhouetted against the glowing structure was a woman’s figure. She was standing still, totally immobile. The hair on each side of her head was like sharp shards radiating outwards. I wondered for a moment if she had been struck by lightning, or shocked by the machine.

I looked on, the woman remained immobile. It was then I noticed how quiet everything had become. Vaguely, in the background was the ever present rumble of city life, a cacophony of indistinguishable sounds, punctuated by the occasional siren.

But that was it.

Here, within the realms of my vision, all was still. No cars, no people, no movement. This is when my seventh sense kicked in, my writer’s sense. My mind started to ask me questions, sparks leapt from one neural pathway to another, reflection, consideration, conjecture meshed and melded into a fast flowing string.

Was this a frozen moment, a rift in the time-space continuum? What choices did I now have and what were the possible outcomes? Was I standing at an intersection of the multiverse? Was this the place where a thousand possibilities lay, invisible threads, a twisting mesh of crossing fortunes, a complex delta of potential and probability?

Would my next actions, or inactions, lay my out future, would they alter my destiny. Wealth, fortune, life, death. Choices. Or was all predestined? Was I merely following a predetermined path towards an inevitable future?

Did she, the silhouette, hold the key, the answers? Was the light surrounding her flooding from the soda fountain or emitting from her very being? Did she hold the secret?

My heart was pounding. I wanted to approach her, ask her. Yet something held me back. I do not think it was fear; apprehension maybe, or something undefinable, something there are no words to describe.

The woman moved. Walking forward towards the machine. I heard three coins drop. Saw a slender finger extended, pushing her selection. A rattle and thump as the can fell. Still not moving I watched as she stooped and retrieved the can.

A click, a hiss. The woman tilted her head back and drank thirstily. Gulping the contents. Lowering her head she drew a cuff across her mouth and casually tossed the empty can into a waste bin before turning and walking away.

Once she had been swallowed by the darkness. I found the ability to move. I sauntered over and looked into the bin. An excess of brown fluid was still dripping from a Dr Peppers can onto the waste below.

My imagination had not finished with me yet. Questions kept springing into my mind. Had she actually brought a can of Dr Peppers? Or did the fact I looked, that I observed, changed the very nature of this reality? Had my presence altered the state of things, transformed the material quality of being? After all, our actions, our existence is subject to the laws and principles of quantum physics, are they not?

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A car wound its way down the ramp, headlights blazing as it exited the car park. A group of people wandered around the corner, talking, joking, and laughing. Their voices seemingly activating an ‘on’ switch. Suddenly the city sounds became loud and clear. No longer the muffled white background noise they were a moment ago.

That was it.

The quantum gate had closed. The rift sealed. My chance to alter my destiny whipped away by an ethereal wind, stolen by inexorable march of time. Yet my writers mind still wrestles with the possibilities.

Maybe my thoughts, at least some of them, will find their way into a story, or become the premise of a future novel. Or maybe they shall just haunt me forever more?

Such is the curse of the muse.

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  © Paul White 2015


Have you read my Tales of Crime & Violence collection yet?

If not grab yourself volume one now at

http://amzn.to/2wdUHSS

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Bucking the trend (or one reason why you are not making money)

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Unlike many of my Ramblings, this post is written in a far more focused manner, giving a clue to the importance I place on this content.

I think, ALL indie authors NEED to read the following, in full.


 

Recently I have seen a large number of indie authors discounting their books, or giving them away freely, offering a plethora of ‘giveaways’, from the humble bookmark to expensive looking jewellery, even a combination of all the above.

Whilst this form of promotion is not unusual by itself, the number of offers has increased to such a degree, that it seems no one is selling a book at full value price.

In fact, a quick scan of the internet shows very few books, (in relative context), for sale above zero, naught, nil, zilch, nothing.

This is excellent if you are a reader. You have the largest and widest choice of reading material ever produced in the history of human life, being offer to you at no cost; even incentivised, bribed, to take up such offers, by the additional giving of gifts.

Life has never been so cosy.

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This recent explosion of free books has been boosted by the hundreds of book promotion sites, offering authors the service of marketing their works to millions of potential readers, for a small fee.

The sales gist of this is, should the author give away books, each person receiving a free book may like it so much, they will buy more of that authors works.

This seems a viable strategy… in principle.

BUT… there is always a but!

This form of book marketing was, for want of a better word, pioneered by Amazon when they were quite a young organisation selling only books.

At that time, the indie authors publishing phenomenon had not established, making it a very different market place; one where the novelty of being offered a free book was the exception not the rule.

Furthermore, add this marketing fee to the cost of production, editing, proofreading, formatting, cover designer, advertising, etc. Now, work out your royalties per-sale, because that is what must pay for your books production costs.

From this simple equation, you will see how many books you must sell to break even.

NOTE: This figure is cost based only. It does not include a budget for your time, your internet bill, your software licence fees, office space offsets (even if ‘the office’ is a table in your lounge) and other associated costs, which as a business person you need to consider. If you do not, whatever monies you think you have made form that book, will be demanded from you by those wonderful, friendly folks at the Inland Revenue.

So…how much do your royalties add up too…oh, nothing… because you gave it all away, with the bookmarks and coasters you paid for to boost your sales.

Not very business minded, are you?

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Let’s fast forward to today.

The indie publishing business is a global industry, with hundreds of thousands of books being self-published each month, in every country and every language on earth.

This is a world where an adage I loth, ‘A victim of our own success’, has the hollow ring of truth.

Because computer technology has allowed the growth of, what was once referred to as ‘desk top publishing’ to grow in such an unprecedented way, the competition in the indie publishing scene is immense.

However,… there is always a however, too!

While the market place for book sales has undergone change akin to continental drift, the methods used by indie authors is still as primitive as the those used in the embryonic days of Amazon’s birth.

You see, Amazon has outgrown the indie author world. It has outgrown many, if not all the established mainstream publishing companies and, by doing so, has irrevocably altered the landscape of publishing in general.

Neither is this giant called Amazon about to offer indie authors a helping hand.

It does not have to and does not want to. Not only has it outgrown the publishers, but it has established itself as the master of sales opportunities. Basically, as an independent writer, if you want to sell a lot of books you must factor Amazon into your marketing mix. What is more, Amazon will need to be your prime ingredient in the clear majority of cases.

Which brings us back to the reader, those illusive, almost mythical creatures who may, one day, if you are extremely lucky, buy one of your books.

BUT… yes another but!

BUT… it is getting less and less likely any reader will put their hand into their pocket and pull out some money, simply to get hold of a copy of your book.

You see, they don’t have too.

There are hundreds and thousands of books available for free. The reader can order any of these, or simply download an eBook version, which they can add to the hundred unread books waiting on their Kindles and E-readers, without ever spending a single penny.

Oh, that fleeting promise of maybe’s, the one the book marketing sites sold you, you know, the one that goes… “if they like your style they will buy the rest of your series/books….”

You didn’t fall for that old spangle, did you? 

Because they will not.

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Please do not dismiss the reader thus. Like all of us, our readers must be canny when it comes to spending, whether buying packet of sausages in a supermarket, or buying a good book to curl up with in front of the fire.

These folks will:

A, wait until another of your series is offered for free.

B, read another free book. (They may enjoy it better than yours.)

C, Both, of the above.

This is a reader’s market. It has got this way because of several factors, but (another but!), it is you, the indie author who has brought this situation upon yourself.

By publishing your book at a ridiculous low price, then lowering that price and eventually giving your book away, you are part of the overall problem affecting many, if not most indie authors.

You are simply adding to the situation you are moaning about. You know the one, about having too many free books on Amazon. That the competition is too great, because the market is flooded with cheap books, 99 cents and below.

This WILL NOT CHANGE until you…yes, YOU do something about it.

Ideally, for me. As of tomorrow morning, there would not be one book, not a single novelette being given away.

Novella’s and the such would be priced at around £2.00/$2.40 for the shortest book and escalating up from there.

Novels would kick in at a minimum of £10.00. Book prices would be back to a decent level, a level not too dissimilar to that before Amazon muscled in.

We all, from time to time, often with good reason, knock the major publishing houses who controlled publishing, much as DeBeers control the diamond market. Yet they ensured authors got a fair return for the time and effort involved in creating a book.

That cannot be said of Amazon, or any book promotion site encouraging free and 99c priced book sales.

I know there is a movement within the indie community, one which is trying to discourage the giving away of books.

I am part of that movement.

I believe, if ALL indie authors removed ALL free books, re-priced their books to reflect true value for authors, we would see a major shift change within the industry almost overnight.

Don’t worry.

People will not stop reading.

They never have and they never will. They shall simply be paying a fair price for the goods they receive.

Authors will start earning a fair return for their creativity, effort and investment. The quality of books will increase.

The world will be full, once again, of wild unicorns running free in green woodlands full of Tinkerbelle fairies… well, I may be pushing it a bit too far now; but the facts are, indie authors will be better served without cheap and free books…. FACT.

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Which brings me to the title of this post, ‘ Bucking the trend’

What give me the right to state such?

Firstly, this is not me simply making a vortex of hot air.

I stand by my convictions. I do not have any FREE books. I shall not be giving any books away. I do not have gifts of incentives. I have no bookmarks or jewellery.

In fact, I am deliberately ‘Bucking the trend‘.

Recently, I have increased the price of all my books, both Paperback and eBook/Kindle formats.

One of which, is an Amazon No.1 bestseller.

The coveted No1 position, is something I doubt would have occurred, if the book was priced undervalue.

You see, perception plays a large part in decision making.

What value you initially consider an item, is easily disputed once furnished with a low price. Hence altering perception.

With that in mind, a low cost, or free book will hold little or no perceived value to the reader.

If the same book is viewed at a higher price, the value is assumed to be greater.

In association, the assumption of quality is also presumed higher or lower in direct proportion the estimated value implicit.

This is my view and the principles I adhere too.

I shall charge a fair price for my books. Not a penny less.

Readers can buy them, or not.

BUT…. (The last one I promise), consider this:

Should I just sell one copy of one of my books this year, I would have made more money than you, giving a thousand copies away.

I’ll leave you to muse over this.

Sleep tight, 

Paul

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Why I am talking art on a writing blog.

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I have, at last, found enough time to catch my breath and write a new, long overdue post for this blog.

You see, I have had a busy start to this year.

First was the publication, in January, of my first children’s book, The Rabbit Joke, which is designed primarily as a ‘read to me‘ book.

A book for parents or older siblings, to read to the younger ones. The Rabbit Joke lends itself to being read to groups in schools and kindergartens too.

The Rabbit Joke is an outsized, hardcover, fully illustrated, perfect bound, landscape book, from https://www.peecho.com/print/en/263512

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In February, I released ‘Life in the War Zone’ a collection of stories, based on true accounts, of what life is like living between warring factions in an area of conflict.

Life in the War Zone takes a serious, no holds barred look at the devastation and trauma of life in the battlefields of the Ukraine, Syria, Afghanistan, Iraq, Bosnia, Serbia, Croatia, Israel, Palestine, Libya, Lebanon and El Salvador.

Ebooks are available direct from me, via my website. http://paulznewpostbox.wixsite.com/paul-white

Paperbacks from Amazon.

USA https://www.amazon.com/Life-War-Zone-collection-personal/dp/1542338700  

UK https://www.amazon.co.uk/Life-War-Zone-collection-personal/dp/1542338700

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Also during February, I published a ‘Coffee Table’ book called ICONIC, or to give it its full title, Iconic – Legends of music immortalised in art.

Iconic is an 8 x 8 inch, hardcover, perfect bound, glossy, book, containing a number of my own artworks, portraits of some of the most well-loved musical talent ever known, such as David Bowie, Amy Winehouse, Buddy Holly, Jimi Hendrix, Elvis and many more.

With each portrait is an abridged biography of each artist, covering their life and times. https://www.peecho.com/checkout/14716200169619823/279042

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March saw the publication of The Pussers Cook Book.

This became an instant hit and an Amazon bestseller. It is still, as I write this over a month after the books launch, at number three in its Amazon category.

The Pussers Cook Book details twenty-two of the best loved dishes, served on Royal Naval ships circa 1960’s to 1980’s. Along with the recipes, there are plenty of jokes and tall stories, some legendary myths are also dispelled!

You do not have to be a sailor to enjoy the Pussers Cook Book. It makes the perfect gift for a freind or loved one.

Paperbacks from Amazon. goo.gl/eTwfWN  

Hardcover from my printers.  www.peecho.com/print/en/282666

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You will see by this, why my time this year has been at a premium.

Now, I have touched on art, as in the title of this post, by mentioning my tribute to the great musicians in the book, ICONIC. Which clearly shows the link between writing, books and art.

As do all those millions of books with illustrations, photographs, pictures and images inside. Let alone the amazing and wonderful artistry shown by many book cover designers.

In that respect, books and art are almost inseparable, and never exclusive.


But there is more…

Art has always been a ‘go to‘ place for me, when I need to rest my mind from concentrating on writing. Whilst my form of art, digital painting, is still a creative discipline, it is creative in a totally differing way to the mindful concentration needed for writing.

In that respect, I find creating digital art relaxing, even ‘freeing up‘ the subconscious mind to continue its own creative endeavours, whilst I take my consciousness on a holiday of colour and form.

The problem arises, much as it does when writing, or I should say, when one has finished writing and has published their book.

Who will see it, who will read it, who will buy it?

It is all well and dandy to have a book, three books, ten? Sitting on the shelves getting dusty and covered in cobwebs. What we want, what we need is someone (Many someones) to come along and actually read our words.

The same is true of art. What is the point of creating wonderful, thought provoking, stimulating images if they are simply going to be stored as a digital code on a memory stick. If they are never going to be made onto a canvass, or a poster, or even printed onto a tee-shirt or coffee mug?

Both of those scenarios are, in my humble opinion, a total waste of time, effort and creative energy.

So…what to do about it all?

Firstly, I have made a Facebook page to help direct people to my works.

The main site is my artwork website, where you can browse through a selection of works albums and find links to the other places my work is available. https://goo.gl/pyPI7i

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That is why I am talking about art on a writing blog.

Thanks for reading this…if you have read this far!

I will be back to posting my normal Ramblings from now on.

Cheers, Paul.

 

 

 

 

 

Do you know Michael J. Elliott?

A simple question…”Do you know?“…but one which can make you double think, one that can make you question your own logic and knowledge.

You start asking yourself “is that the Michael I know?” or “Does he spell his surname with two t’s?“.

Little doubts, little nags, little uncertainties start to creep into you mind.

The same things happen when your read the work of this particular Michael J. Elliott. When you think you have the tale ‘sussed’ along comes a little twist and throws you all to kilter.

Oh, don’t try and predict the ending; even if you are close, you will be wrong, it will be scarier, or harder, or the character will suffer more…or less…before they die…or live happily ever after. That is of course if it has anything to do with that character at all.

This is why I love reading Michael’s stories…this is the Michael J. Elliott I do know, the one who does spells his name with two t’s!

I wanted to take a peek into Michael’s psyche, I wanted to know how a man of his undoubted talent conjures up such spellbinding tales so, I asked him a few leading questions.

You could say that these questions are Choice Cuts!

Do you think someone could be a writer if they don’t feel emotions strongly?

Micheal said: No, I really think you need to LOVE books and writing. It’s an art form like anything else and artists simply wouldn’t create if they didn’t have the drive and the passion.

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Do you hide any secrets in your books that only a few people will find?
Yes! In my first collection, Portraits of Dread, I wrote a story called Defective goods. It was a creepy send up of a well known British comedy show. I named all the characters after the actors from the show or their characters. I was hoping clever readers would spot the connection. In my new collection, Choice Cuts-A Bite from The Dark Realm, I have a story called Penance. It’s about an ancient order of nuns. I have named all the Sisters after famous figures from history. Eagle eyed readers will be able to guess the convent’s secret just from the names. I love throwing in those sort of references in my work 🙂
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Have you read anything that made you think differently about fiction?
I’ve read a lot of writer’s craft books which have certainly taught me a lot about the “rules” of writing. That has been a big help in my journey as an author.
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What did you edit out of your latest book?
Two stories didn’t make the grade for this collection. The first was titled, Once A Jolly Swagman. It was a ghost story centered around the famous Australian song and poem. I hadn’t finished it but when I went back and re read it I found it just rambled, way too much padding with nothing really interesting happening until the build up. I’ll keep it and give it a good edit so that you may see it in another collection at some time. The other was entitled, The Snow Globe. I dithered with so many options about how the protagonist finds this globe and what it actually does that I eventually decided to cut the story out completely.
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My final question was, what kind of research do you do, and how long do you spend researching before beginning a book?
I take a lot of notes and Wilkipedia is my best friend lol. I’m writing Mr Westacott’s Holiday atm. It’s set in two time frames, 1900 and 1970. The setting is Britain. I was born and live in Australia and was a teen during the 70’s so I had no idea of British fashion of the 70’s, the distance between two of the towns in the book etc. I’m very grateful to the British members of #The Awethors for helping me out with these questions.
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Choice Cuts- A Bite From the Dark Realm will be released on Halloween 2016 and is currently available for pre order at Smashwords and Amazon for the special promotion price of 99c (will be $4.99) Also available in paperback for $10.99

Choice Cuts is available worldwide via Amazon on this link http://authl.it/6a0

and from Smashwords here 

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Other books by Micheal J Elliot

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