How I kept ‘The Pussers Cook Book’ high on Amazon rankings.

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Okay, so this is a post about marketing books, or rather it is a post about one of my books that sold particularly well. (At least in the first few weeks after publication).

I am NOT a marketing guru. I have no special formula and am not trying to sell you anything, get you to subscribe, donate, join a club or even buy the book in question… or any of my books… but you can if you wish!

I am uncertain if my book would not have performed as well if I had done absolutely nothing, if I published, sat back and waited. (Although I doubt it)

The reason I am writing this post is to share with you, (my Indie author friends and colleagues), the history of first few weeks of my books performance on the Amazon sales platform.

I hope you can take something, even one small factor from this and use it to enhance your own sales, or at least gain further insight into what makes books sell. Or not!

To understand and to place the following information into context I need to explain how the book came into being and the lead up to release. So, I’ll take the Advice of Winnie the Pooh and start at the beginning; as “That’s a very good place to start”.

The Book in question is The Pussers Cook Book.  The Amazon hyperlink is https://www.amazon.co.uk/Pussers-Cook-Book-Traditional-recipes/dp/1544690584 if you want to take a look, or get a copy (hint hint).

The Pussers Cook Book contains twenty-two recipes of traditional dishes served in the Royal Navy during the 1960’s to the 1980’s. Apart from the recipes, it contains a factual historical information and social comment, written in a witty and humorous style.

The book is listed under this Amazon category: Books > Food & Drink > Reference & Gastronomy > History of Food. (It is currently ranked No.3 as I write this).

The creation of this book came about after many conversations with other veterans. Most hold the food they ate during service in some esteem, some higher than others! What was clear among all personnel was the huge part food and dining played in keeping moral and spirits high during deployments.

With that in mind, I started to search for a cook book containing some ‘Good old British Naval recipes’ and came up with absolute zilch, zero, nada.

There are American forces cook books, Royal Australian Naval recipes, South African, Indian, but I could not find a single book which recorded any Royal Navy dish.

This is where it all starts!

So… I asked in several forces forums who would be interested in such a book, who would share stories and memories of food and dining from their time in the service. The response was substantial and led me to believe there was a market, an audience for such.

I had found a niche, a ‘gap in the market’ so to speak.

A few months later I had compiled and written The Pussers Cook Book.

Now for the nitty gritty about the promotion.


PLANNING.

As I have said above, I spoke to a quantity of people about creating a Naval recipes book and kept the contact details of those who expressed a solid interest in such a book.

Once I was ready to release The Pussers Cook Book, I posted a string of ‘Coming soon’ social media announcements to the groups I identified as being the books prime market, ie Royal Navy/ex royal navy/military/FAA/RFA/ex Forces/Veterans sites.

Many which I had joined since conception of the book in readiness for its launch. This gave me time to build a good, solid reputation and establish myself as a known, trusted and active member of these groups. You may consider this rather mercenary, but I see it as good business sense.

This type of planning and foresight takes a lot of time, work and effort. But once you are accepted, initiated and integrated, the fact that you an established part of a close, sometimes closed network, will pay dividends in many future endeavours.

It is a commitment I think is worth the time and energy needed to sustain the relationship.

The second part of my advanced planning was to design some posters and flyers, and the preparation of initial of blogs needed to spread my message, in a colourful and eye catching way, when posted on social media.

The next was ensuring that my book is listed with ‘book sites’ such as Goodreads, Authors Den, Authorsdb, Promocave etc. And, of course listed on my own website.

Added to this is obtaining listing on other sites servicing my targeted market. In this case, military historical sites and archives, military book, gift and paraphernalia stores, Naval museums. In fact, anywhere that has a library, store, shop, or service which does, or could list books or carry a link. Not forgetting any of their private forums, even those with fifty or sixty members…I would be happy with 1% sales from these.

Once again this is time consuming and often boring, but it is getting all your duck in order before taking the plunge.

Once all these items were in place, I was ready to promote the book.

Before the next step, the launch, I must explain that I made The Pussers Cook Book in two formats, a Hardcover version and a paperback.

This post is ONLY concerned with the PAPERBACK version as this is the only format available via CreateSpace/Amazon.

It may also help to know that it is a 6×9, full colour, fully illustrated book. (hence the price)


LAUNCH.

I decided that a ‘soft launch‘ of The Pussers Cook Book was most appropriate, as this book is targeted at a niche market, a major launch, such as a Thunderclap or Facebook party would have been irrelevant and had little effect on the initial ‘reveal‘.

The launch therefore consisted of a major blitz on as many social media groups as possible, over as many platforms as possible. In this case it was Facebook, Google Plus, LinkedIn, twitter, Tumblr, Ello, Yeopen, StumbleUpon, Flipboard, Pinterest, WordPress, Blogger and so on.

Along with all those private sites and forums directed at Military and ex-military personnel I mentioned before.

The first day or two the book was only available from CreateSpace, as it takes a day or two to appear on Amazon sites.

If you look at the beginning of the sales chart, the launch date of the 17th of March, (it was late at night, so the figures show as/from the 18th), you will see that sales were instantly quite good. It looked like all that planning, all the time effort and the brainstorming had paid off.

Until… March the 21st when it all died off!

I still have no idea why this was, perhaps it was something to do with the listings on Amazon becoming live?


PROMOTION

Like everything concerned with being an Indie author it takes work, hard work and lots of it.

Pushing your sales is just one of the areas that you must concentrate your efforts. This is what I have done so far in relation to The Pussers Cook Book.

On the 26th of March I saw the sales figure slow for the first time.

I was ready for this. I had a plan, well it was more of an idea which I formulated after reading several various, (unrelated) articles about books, business, SEO, other authors, and a host of topics I cannot recall!

My plan was to try and push the name, the title of my book to the front of the search lists on the prime search engines algorithms.

Now, most probably you know little about how ‘SEO’ works. You are not alone, neither do I!

BUT I had gleaned a basic understanding, or at least an understanding of the logic behind the principle of how SEO functions. It was with that limited knowledge that I made my next move.

I sent a post asking people to ‘google’ my book by name on whatever search bar they were using, Google, Yahoo, Bing, Edge…whatever.

I did this with emails to other contacts around the world, and on all social platforms and forums. I asked my son, cousin and friends to do the same, to share and re-post the request, and to ask others to do the same.

I was trying to drive the search for ‘The Pussers Cook Book‘ or The Pussers cookbook’ etc. as viral as I could.

It worked.

Within 24hrs The Pussers Cook Book was showing as the top 6 to 8 listings on most searches, eventually making it to the top 10 lists on about every search engine.

The chart shows a boost of sale from that date. I like to consider this a direct consequence of that SEO attack…but again, I have no control specimen to compare effect.

It could simply be a coincidence?

On May the 30th I saw the trend of sales slipping, so I gave the book another boost by simple advertising, posting updated posters and status’s on social media.

April the 4th I noticed the figures dip once again. This time my marketing effort was aimed at the sites I term non-prime. These are the sites that are peripheral to major networks, or adjacent in content and demographics, to the mainstream platforms, but still play a key role in my marketing strategy.

Such sites, I am sure, will differ greatly from person to person and book to book. Much of regarding any site as such is whole subjective.

April the 8th I am have convinced myself, The Pussers Cook Book has run its natural course of being an Amazon bestseller for an Indie author. This is, no doubt the start of the natural decline in sales.

With a hurriedly conceiver promotion, using Easter as a gimmick, “Last chance to get/gift a copy before Easter…etc, blah, blah…” I hope to squeeze out a few more sales and try to keep The Pussers Cook Book as high in the charts for as long as possible.

The reason is, the higher a book’s ranking, the more visibility it is given by Amazon. The more it can be seen the higher the likelihood of getting an extra sale, or three.

If these sales keep the book up in the ranking, the more it will been seen…..& so on. As the sales decrease so does a books appearance. The alternative is to spend a fortune on paid advertising with amazon and Facebook etc.

So, as much self-promotion and marketing you can do without giving the ‘big boys’ a fortune the better it is.

Remember, whatever you spend on, say an Amazon advert, is the amount you must earn in royalties from Amazon, BEFORE you start making any money. All the while, on each sale you do make, Amazon will still be taking their cut. Think about it.

It is now, as I write the 13th of April, 27 days, a month – all bar the shouting – The Pussers Cook Book has been at the top, not bad for an unknown Indie author.

I shall do another marketing blitz over the next day or two. In fact, even this post is part of my overall marketing plan. It has raised awareness of the book, which you will notice I have repeatedly given its full title of ‘The Pussers Cook Book’ throughout this blog post. Hinted that you should at least Google it, if not get yourself a copy (another hint).

What I am trying to convey is, never miss an opportunity…you never know where it might lead.

I do hope that by sharing this with you, you can take something constructive or reassuring from it. Even something that makes it worth getting yourself a copy of this book, or any of my fictional works, as a thank you?

I know sales will now slow. It is inevitable. Yet, I do hope the book will ‘tick over’ for the foreseeable future.

For now, I have four ‘Works in progress’ I must complete; you never know one of these may be my next best seller?paul-white

Here’s hoping.

Paul.

 

 

 

 

 

 

 

 

 

 

Mixed Media Inspiration: Lack of Inspiration — writings by Ender

It is not often I repost blogs/links here.

I do have invited guest bloggers, but rarely do this. The reason I have is it is an honest, origanal post which I think is worth sharing…it is that simple

I’ve found I’ve been lacking inspiration the last few days. It’s common writing practice to linger around until inspiration hits you, but that’s not what I do. It’s not what working writers do; we don’t have the time. In times of an inspiration deficiency I seek three simple pleasures: reading, music, and social interaction. Reading […]

via Mixed Media Inspiration: Lack of Inspiration — Writings By Ender

Rambling Away Again

Rambling Away Again! OK so the title is a little indulgent on my behalf.

You see, the words ‘Rambling Away’ was the title I gave my first ever magazine style newsletter. That’s going back a few years now!

The long term result of that first newsletter is now my core business, CQ International Publishing.

It was not something I planned…it organically evolved and took me with it!

You can read about how CQ developed and much more inside this newsletter, my first for quite along time!

As usual just ‘click’ on the cover image to be whisked to the magazine reading page and enjoy!

Thanks, Paul.

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That is not VERY clever.

 

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It is, however, the way to announce to world that you are an amateur writer, that you have not honed your skills, that you are not a master of your craft.

It is something, I suggest, you would want to do and yet, I have an inkling, that it maybe something you are doing right now.

WHAT IS? I hear you ask!

Simple. It is to use the most useless word in the English dictionary in your writing.

That word is ‘very’.

Honestly, if you are using this word in your novels, your stories or essays you are making a rather large error.

Mark twain once said “Substitute ‘damn’ every time you’re inclined to write ‘very;’ your editor will delete it and the writing will be just as it should be.”

Florence King is quoted as saying that “’Very’ is the most useless word in the English language (see, I told you so!) and can always come out. More than useless, it is treacherous because it invariably weakens what it is intended to strengthen.”

“Avoid using the word ‘very’ because it is lazy. A man is not very tired, he is exhausted. Don’t use very sad, use morose. Language was invented for one reason, boys – to woo women – and, in that endeavour, laziness will not do. It also won’t do in your essays.” Or so say’s N.H. Kleinbaum.

Which brings me to confess, I have, among many other bad habits, deleted so many ‘very’s’ in my work I lost count long ago. Read through’s, edits, re-writes; somehow those pesky little ‘very’s’ sneak themselves into sentences.

When I read some of my older works I could cringe, even those I have re-edited, even re-written in the past; but I guess that is how we all earn.

I am not as bad as I used to be. In fact, I am learning to write without using a single one, or at least that’s the aim. But it is not very easy!

The object of this post is to highlight the mistakes I have made, in an attempt to save you from making those very same errors!

Look back over your current Work in Progress, read through and find all those ‘very’s’ lurking amongst the other words.

Now, you have three options, the first is to simply delete them because you do not need them, they serve absolutely no purpose whatsoever, except to confirm your status as an amateur writer.

The second choice, is to follow Mark Twain’s advice as above!

The third and my preferred choice, is to change them totally. Delete the words associated and replace them with ones that are far more descriptive, evocative or eloquent.

In some, but very few circumstances ‘very’ can be permitted. BUT these occasions are rare. One such time ‘very’ may be used is in a characters ‘speech’. The word can be used to indicate a character of lower education, or a young person, a child who has not accrued a wider vocabulary.

Below is a crib sheet I have cobbled together as an aid. I hope that you find it useful in your quest to extradite those ‘very’ words from your authors lexicon.

The first column is word you have pe-fixed with ‘very’, the second, a suggested alternative…you get the idea!

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Since I originally posted this, I have been inundated with more words NOT to use and further suggestions for alternatives. I am not adding this image as I think it is the most comprehensive. Its from Proofreading Services.com 

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Thank you for reading ‘Ramblings from a Writers Mind‘, maybe you will also like my short story blog ‘A Little more Fiction‘ Go take a peek now 🙂 

There is always a tomorrow.

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It has been over a month since I last posted on this blog.

That is not because I have been lazy, or that I have had nothing of interest to share, it is simply that I have a full life and priorities are in constant flux.

Take this morning for an instance; I awoke with three tasks on my mind. Three simple little chores that needed attending to. The same three chores I thought of last night when I crawled under the duvet.

I have now, at seven o’clock on an evening accomplished all three of those jobs. They are done and dusted. Finished.

BUT…and this is the point…I have only just completed the last of those three tasks.

You see, life came between the plan I had in mind when I retired last night, the same basic idea which was in my head, as I stumbled from my bed and bounced off the walls on my way to the bathroom, while rubbing the sleepy-man’s dust from my eyes this morning.

Other things swam to the top of the quagmire of the ‘urgent’ lake. Like festering bubbles of noxious gasses, they rose swiftly to the surface of ‘to do now’ forcing other tasks and more pleasant jobs back under the surface of crucial undertakings.

I am not a list man, not any longer anyways. I now, in my years of semi-retirement, prefer the ‘Mañana’ approach to life. I am a firm believer that ‘Irie’ is a far better way to avoid a heart-attack than a daily dose of aspirin.

Therefore, slotting another job into a day, or in fact removing one, causes me no stress or bother. Even the prioritising of these tasks are not really my concern, I allow other people, notably my wife, to dictate the order in which they should be undertaken, if not completed.

I am happy to simply bumble along, plodding my way from errand to errand. Those that are concluded are concluded, those that remain undone, or partial are left as such until the next sunrise.

Simple.

 

This is the way I think it would be best for all of us to live our lives.

As I said at the start of this post, I have a fairly full life which means that all things in my world are constantly and consistently changing, which is the one thing which stays the same!

It is a way of life I have got used to, I have honed the skill of relaxation so that now it looks like I am working. The truth is the same of work, only of course vice-versa.

I consider that to stay de-stressed, calm and collected in this high-speed, terabyte infused, interweb fed technological day and age is a rather rare talent.

But please, consider this…

I have not seen many Rastafarians that look particularly stressed-out if the electricity bill is a day late being settled.

The Spanish Lothario, your amante muy joven, will not be rushed from the bedroom to attend a job interview.

All those things will happen; they will come again in due course. There is no reason to stress about them right now.

Yes, as with my day today, things will alter.

Some things will transcend others, they will, for a short period of time, become prominent in your mind, urgent if you wish to use that term. But they are transitional, they are themselves just another ripple in our flux of life.

Many of these urgencies, the pressures of time and such restraints, are unworthy of true measure. They are false, fake, self-imposed, self-accepted limits.

Take a step back I say. Reassess exactly why it is you are rushing around, why you are stressing out.

Consider this…what is the worst thing that could happen if you do not complete that task within the time limit you have set?

Accept that.

Think. Is it really important enough for you to become so agitated, for your blood-pressure to soar, for your heart to pump so fast?

I think not. Do not allow them, do not allow circumstance to rule your life like that.

Live your own life. Chill out a little.

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There is always a tomorrow.

If there is no tomorrow, there will be no worries either.

Simple.

Now, my own tasks for this day are done, or can wait until ‘later’.

I am going to sit and write some more of my forthcoming novel ‘Floyd’, which I have FLOYD6finalfrntjpgneglected for too long. It will be nice to get re-acquainted with this psychopathic murderer. 

 

I may get one thousand words written tonight, I may get absolutely none down on paper at all.

But then I have tomorrow.

Don’t I?

See you all on the other side, Paul.


To find out more about me, my works and what I am up to right now take a mosey around my website at

 http://paulznewpostbox.wixsite.com/paul-white

Rabbits, Ducks and rampant thoughts.

 

This evening I took a stroll to an adjacent village to feed the ducks on the pond.

A pleasant, relaxing outing; one that allows my writers mind to relax, to take a break from its normal state, which is one of constant overdrive of complex inventiveness.

I walked to this small village which contains, seven houses, one which is a converted chapel and two farms. To be absolutely accurate, I should call it a hamlet rather than a village.

This hamlet is only one and a half miles from my own home and the walk is along a quite country road. I took with me a bag of half-stale bread and some old cake to treat the ducks that live on the hamlets pond.

Near the rear of the pond is a wooden bench of the type often found in public parks. It was donated by a group of women, I’m uncertain who, but their names are etched into a plaque on the rear of the seat. I thank them.

It is a tranquil spot, idyllic even.

On my walk to the hamlet, I watched wild rabbits scurry into the dense undergrowth of bracken and bramble, dive headlong under hedgerows as my approach disturbed their grazing. Birds sung evensong, apart from the swifts and swallows which hunted on the wing, darting to and fro, seeking out their prey in a wondrous acrobatic aerial display.

I often walk, choosing various routes, partly as exercise, partly as relaxation and partly to wonder at the sheer variety of nature that is, so to speak, right on my doorstep. It is something I enjoy immensely.

This evening was no different until I saw a small rabbit, white tail bobbing as it ran down a steep bank, dodging the saplings, looking for somewhere to hide from my presence. Uncontrollably my mind took this as a prompt!

How would a body look rolling down that bank? “Imagine pushing it with your foot” it said, “watch it turn over and over as it falls”.

“Hey…what about this? running from zombies, or a mad axe murderer. Think about scrambling up the bank, slipping back into their gasp”.

I fought NOT to think of such things, pushed them to the back of my mind. Luckily, looking up, I caught sight of a Buzzard circling above the woodland. This stayed those musings…for a time.

Soon, I was at the pond, sitting on the bench, watching a raft of ducks as they squabbled over the dried bread and old cake I casually tossed into the pond.

But my muse would not be quieted. “How deep is that water?” it asked. “Look, look a body is floating to the surface”. It was not; it is too heavily weighted to rise!

I shook my head to clear these notions. It worked, momentarily.

You see, the cottage opposite the pond has a small window, through which a pale yellow light was shining.

My mind spoke out again, “That is a lover’s hideaway. Two lost souls finding solace and love, a future together after all the turmoil and pain they have suffered”.

Sometimes I cannot control my own mind. It seeks inspiration and finds creative fertility of its own accord. Many times this is visual, like on this evenings stroll. Other times a voice, a sound, a few overheard words, sends it spiraling out of control.

I count this, most times, as a blessing and I am grateful to have this gift; but other times I regard it as a curse, as I did this night.

That’s all I have for you just now.

Goodnight, Paul.

 

© Paul White 2016

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Feel free to visit my website, take a look around, you may be surprised at what I get up to!

http://paulznewpostbox.wix.com/paul-white

 

  

It’s not just, “In God We Trust”.

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 Here is something that has crossed my mind recently (on several occasions).

TRUST.

So much can be read into that single word, can it not?

Honestly, how many people do you actually trust?

It would be passé for me to ask who you would trust with your life.

Firstly, because that could take so many forms; from combat, to saving you choking on a chicken bone and because we trust people with our lives each and every day.

When you fly you are trusting the pilot, when you take a cab you are trusting the driver; there are doctors, surgeons, police and such like; so in the grand scheme of things trusting someone with your life is not so alien, in fact it is most common.

But let me ask you this:

Who would you lend your last few dollars to?

I mean your last dollars; the money you depend on; the money you need to live by. Who would you trust to repay that money on time?

Who would you let house sit, or house swap with you? Who would you trust not to pry into your private closets, or rummage through your underwear drawer?

To whom would you show your browsing history, or private files, without the fear of being judged?

I guess you could count those people on one hand?

Maybe I am wrong; maybe you are lucky. Or maybe you have more fingers on your hand than I do!

Okay, so trust can be considered on many levels, I agree.

But I have a feeling that you may trust someone you have not met, or have never seen, a little less than you might trust your neighbor, or a work colleague, even an acquaintance; you know, one of those people who are almost your friend!

Am I right?

Generally, I think I am.

Which brings me here, to the point of this rambling.

I often ask people, complete and total strangers to trust me every day. I ask many of them for money, in return for promises.

Why?

Because I offer some services. You see, apart from being a writer and an author, I design books covers, I have an online magazine and a book promotion site.

When it comes to designing covers I promise I shall do my best to create an eye-catching cover, one that will attract people to take a look, to ‘pick the book up and investigate’. Initially I only have my word to give.

I rely on a person’s trust.

The same is true of my magazine.

People buy features and advertising, often two or three months in advance. They are trusting me to produce the magazine, to distribute it, to hold up my end of the bargain.

On my book promotion website, the trust is, that I will provide information as promised, list books as agreed, market the site and so on.

I know I am honest. I know I will do everything within my abilities to ensure I deliver, to keep my promises. Yet many of those who place their trust in me do not know that, not initially, not the first time we make an agreement.

Luckily, I have a track record of successfully completing the tasks I undertake.

I have lots of happy clients and that, in a strange way, turns the tables. You see, once I have done business with someone, once I have done ‘a good job’, I trust them to return to me. I trust that they shall, at some point in the future ask me to help again.

Thankfully, most do.

Now that may, at this point, sound like standard business practice. But what makes all this stand-out for me is, that most of what I do is with people who are, in the physical world, (the Meat-Space), strangers.

I may belong to the same social media ‘groups’ as they. I may have ‘messaged’ or emailed them many times, over many months or even years. I may know (vaguely) what they look like, at least in the best photograph they have, even if it was taken twenty-years ago!

BUT…I have never met them, never heard their voice naturally, or felt their flesh, smelt their scent, seen how they walk, talk and laugh, not in the real world. Yet some I consider to be friends, not the i-space, ethereal electronic type of friend, but Friend with a capitol ‘F’.

And I trust them.

As, (hopefully!), they do me.

Please, do not deceive yourself by thinking that I am a product of this technological age. I am not.

I am far older than that. But I accept it, even somewhat embrace it; although with a certain amount of mistrust and caution as to its future influence and where it may eventually lead us.

But a little vigilance is no bad thing.

So, here I am, connected tentively to un-met people around the globe, via fiber-optics and satellites, yet conducting business on less than a physical handshake; often simply on a few keystrokes that spell out the word ‘Yes’, or even the lesser ‘OK’.

I suggest that is a form of true trust?

If it is, then in my world that is not a bad thing.

If something that can be isolating, even as divisive as the internet, can bring ‘people who have never met’ (we used to term this as ‘strangers’ when I was a child), together by the bond of trust my fear for the future of mankind is somewhat diminished.

All we need now is for those who in power to take note, for those who print ‘In God We Trust’ on our banknotes to realise that, in an ideal world those words would actually read ‘In Us We Trust’.

Just a thought that was running through my mind.

 

Please feel free to comment, like, share or ‘whatever blows your frock-up’

Paul

Find out more about me, my writings, books & Cover design 

http://paulznewpostbox.wix.com/paul-white

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