Dyslexia, Irlen Syndrome and Alexia. (This has nothing to do with Amazon gadgets)

This post focuses on writing blogs, website content, social media and emails rather than stories and books.

As independent authors, our ability to write such is of paramount importance to our promotional and marketing strategy. Yet the way you write could be alienating those who are not quite as apt as you or me at reading.


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A couple of years ago, I had a wonderful comment from a person who suffered from dyslexia about a post.

Although his comments were primarily about the content and not the presentation of the post, he mentioned he found my post far easier to read than many, if not most.

Curiosity got the better of me.

Why I wondered, could he read and understand my posts, when he struggled to read so many others?

Over the next few days, he and I conversed, by email, about his reading on a personal AAEAAQAAAAAAAAxCAAAAJDdmZDE5N2IxLWUxZmUtNGMwNi04YzE3LWYyNGUxYjA3MDE1MQlevel and Dyslexia in general.

 

Before I carry on and explain the outcome of our conversations, I think as writers we should all know and understand what dyslexia and some of the most common reading difficulties are. So, I am including the following few paragraphs & bullet points, (which I cribbed from the internet), for clarity.

 

A formal definition of dyslexia used by the National Institute of Child Health and Human Development states, “It is characterized by difficulties with accurate and / or fluent word recognition and by poor spelling and decoding abilities. These difficulties typically result from a deficit in the phonological component of language that is often unexpected in relation to other cognitive abilities and the provision of effective classroom instruction. Secondary consequences may include problems in reading comprehension and reduced reading experience that can impede growth of vocabulary and background knowledge. “

Unsurprisingly, the International Dyslexia Association defines it in simple terms. “Dyslexia is a language-based learning disability. Dyslexia refers to a cluster of symptoms, which result in people having difficulties with specific language skills, particularly reading. Students with dyslexia usually experience difficulties with other language skills such as spelling, writing, and pronouncing words.”


In contrast, Irlen Syndrome is a perceptual processing disorder, meaning that it relates specifically to how the brain processes the visual information it receives. It is not a language-based disorder and phonics-based instruction will not help someone with Irlen Syndrome improve in the same way it will help someone with dyslexia improve their reading skills.

At its core, Irlen Syndrome is a light sensitivity, where individuals are sensitive to a specific wavelength of light and this sensitivity is what causes the physical and visual symptoms that people with Irlen Syndrome experience. People with Irlen Syndrome have difficulty reading not because their brains have difficulty connecting the letters they see with the sounds those letters make, but because they see distortions on the printed page, or because the white background or glare hurts their eyes, gives them a headache, or makes them fall asleep when trying to read.

Unlike dyslexia, difficulties experienced because of Irlen Syndrome can reach well beyond just reading. People with Irlen Syndrome have difficulty processing all visual information, not just words on a printed page, so they often have trouble with depth perception, driving, sports performance, and other areas not generally connected with dyslexia.


Alexia is a form of dyslexia, but dyslexia is developmental, meaning that it does not happen from an occurrence such as a stroke or traumatic brain injury.

Alexia is an acquired reading disability because of an acquired event such as a stroke. It is most common for alexia to be accompanied by expressive aphasia (the ability to speak in sentences), and agraphia (the ability to write).

All alexia is not the same, however. You may have difficulty with the following:

Recognizing words ● Difficulty identifying and reading synonyms ● Difficulty with reading despite your ability to sound out pronunciation of words.

Although you can read words, it is too difficult to read for very long ● Blind spots blocking the end of a line or a long word ● Focusing on the left side of the paragraph or page ● Double vision when trying to read ● Reading some words but not others. Of course, this makes reading impossible.

A stroke survivor with alexia that can read larger words, but cannot read tiny words such as “it,” “to,” “and,” etc. ● Any combination of some of these traits.

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My conversations with, (I shall call him ‘Jay’ during this post), led me to take a close look at how I was presenting my blogs, what made them so different and, could I improve them further?

It turns out the style I chose… I was going to say developed, but that sounds arrogant. So, the style I was using at the time was to write in small(ish) chunks, using relatively short sentences and paragraphs, as I have so far in this post.

Unlike the following.

This differed to most blogs and posts on the interweb which were, (and still are), long blocks of continuous sentences and sub-sentences, forming large paragraphs with very little line spacing or breaks. This may be a ‘style’ welcomed by universities and those writing technical/medical/professional and some literary journals. I have seen many papers which follow this style. I have even read a few and I must agree it makes for extremely uncomfortable reading. To read such a document, one must concentrate fully and focus on each word of each line. Whenever the eye moves from its forced liner motion, even for a moment, is when the reader finds some difficulty in returning to the exact location they were at previously, often meaning one must, annoyingly, re-read sections already read. Like you have possibly just done when reading with this last long drivelling, over worded paragraph I have written in just such a manner to illustrate my point that it makes for uncomfortable reading, even for those of us blessed with good eyesight and adequate skill. A point which I hope I have now made adequately clear with this paragraph which is representative of many blogs.

Writing in this form creates such a large block of words it becomes challenging to separate them into clear concise ‘bite-sized‘ and manageable ‘lots’ of information.

This is one of the areas of written presentation which was highlighted to me by Jay.

I already used a style of writing which broke long paragraphs into much smaller ones, whenever practicable, but I was not aware of the impact doing so made on the reader. From then on, I broke paragraphs down even further than I did ‘pre-‘Jay’

I was also made aware of unnecessarily long sentences, sentences with too many superfluous words.

This simply meant cutting out all those unnecessary words to make sentences read far more precisely and clearly.

OR

Eliminating irrelevant words.

You see, this is not fictional or creative literature as when writing a novel, or even a short story. This is describing and sharing thoughts, ideas, information and data. Another skill set entirely.

Authors often discover this when having to write a precise about their latest book, like the back-cover blurb, an agent’s query synopsis, or for a promotional activity.

We all know, or at least should, that mixing sentence lengths makes for better reading. But so does spacing and breaking them up, like I have done in most of this post.

Please do not get me wrong.

I am not solely writing or directing my words specifically to those with reading difficulties, but I am looking to be as inclusive as possible and not simply because I am attempting to be politically, or socially correct.

I do it because I want as many people as possible to read my words. That is why I write.

Looking at how one presents their posts on the screen does not take much effort. Neither does adjusting one’s style to make it clearer and easier to read… for everybody, including you and me.

To finish, look at this Git-Hub virtual reality page. It shows how we can best comprehend the way those suffering from dyslexia and associated reading difficulties may see the written word.

https://geon.github.io/programming/2016/03/03/dsxyliea

My lesson following my conversations with ‘Jay’ is, “We can all learn from others, even those we may have previously considered had nothing to give us. After all, I never thought a dyslexic could teach an established author how to write clearer, even better. How wrong I was.”

Thank you for reading another of my Ramblings. Please subscribe to this blog if you will.

I am open to all comments and try to reply to them all personally.

Keep happy, Paul


Oh, take a peek at my website, I have a ton of good stuff waiting there 

All about Marketing

 

 

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You have guessed it, this post is all about marketing…

BUT… not marketing as you may comprehend it from a basic level, which is an amalgamation of advertising and promotion, but marketing from a perspective you may not have realised exists.

Have I got your attention?

I do hope so, because I believe having a clear understanding of this view of marketing can make or break your success as an author.

I once worked in hard-copy magazine publishing and spent many hours discussing marketing with prime agencies like Saatchi & Saatchi, John Walter Thompson (JWT), BDM & BBDO (now combined with Abbott Mead & Vickers I think,) along with media buying services Zenith, Media.com and OMD and PR companies including Ogilvy, Brunswick and Edelman.

ALL the agents I met were looking for that ‘something’ which would take the target audience by storm. They all wanted to make their mark within the industry by having a campaign which would enter media/publishing/broadcasting folklore. I.E, propel them into ‘the big time’.

Now, I am not one to poo-poo or trying to dissuade anyone from wishing to advance their career, far from it, BUT (I always have but’s in my blog posts), these agency agents failed to notice an overriding fact. The most successful agents, many whom now owned or partnered the companies these agents were working for, became successful by constants and continuity, not by a flash in the pan, however big a bang that may make at the time.

It is this same attitude I find when speaking to many business people, including authors, particularly new and/or first time/wannabe writers.

It is irrelevant, regarding the content of this post, if you write the most amazing, perfectly formed tome ever, or you have hastily scribbled a ‘quick’ novella or e-book novelette.

NO one will buy your book… unless they know about it, so you must tell people you have written a book. Doing so is called advertising, which a division of marketing.

Running a Thunderclap or posting about your book on social media is another area of marketing, like sending emails to friends to let them know you have published your book, BUT (another one), these are only the most obvious and basic parts of what marketing covers.

However, what marketing REALLY is, is EVERYTHING that you do.

You are Your Own Brand card isolated on white background

Allow me to explain.

Whatever tasks you are working on now, right now, ask yourself this question…  “How does this affect my marketing?”

Ask yourself this question at the beginning, during and at the end of each and every task you undertake in your role as a writer and author. Soon you will begin to understand everything has some form of influence in marketing you and your work to the world.

The way you look and dress in a video or podcast… “How does this affect my marketing?”

The images you post on social media. “How does this affect my marketing?”

Your profile image, “How does this affect my marketing?”

Your comments and replies. “How does this affect my marketing?”

How you look and speak at book fairs and events. “How does this affect my marketing?”

The layout and design of your tables and space. “How does this affect my marketing?”

Where, when and how you advertise and promote. “How does this affect my marketing?”

…… and so on.

You may notice I have not touched on your books covers, content, banners, advertising material design or so on, yet.  

When do you make a paperback or eBook version of that book? “How does this affect my marketing?”

Did you notice I said when? Timing is also critical as an aspect of marketing.

There is an old, but true adage, is say’s, “If you want to sell your [books] you have to sell yourself first.”

Nothing is truer.

Another is, “People buy People”.

I will not argue with that.

These are things we all need to keep in mind. Dale Carnegie should have said, “we have to win friends to influence people.” That saying would sit well in our modern digital world.

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In conclusion, we must create a persona as an author or business person. Much like a fictional character from one of our tales.

This character however should not be fake, but a facet of ourselves, our ‘public image’ one we must nurture and cultivate in absolutely everything we do.

The one of which we ask, “How does this affect my marketing?” in everything you do.

Only by doing so, by becoming aware that marketing means marketing YOURSELF, constantly, consistently and at every opportunity can you play the long game, the strategy which will make you an ongoing constant and not another nonentity looking for that great flash in the pan, the non-existent big bang which will propel you into the big time.

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I could go on and write more. But… (another but) I would like you to consider this content seriously before I delve any deeper into the subject of marketing.

 

Thanks for reading this Rambling, Paul

(“How does this affect my marketing?”)


 

I also write fiction…

Take a peek at my website while you are here, 

http://paulznewpostbox.wixsite.com/paul-white

Your book is out-of-stock (not)

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I often hear authors sound flabbergasted when their books, even their newly launched publication, the one they have been working on for so long and spent a fortune, in both time and effort promoting and marketing, shows as OUT OF STOCK on major bookstore sites.

I mean, how can a brand-new novel, only published yesterday, already be out of stock? Besides, it has been published as a POD (print on demand) so it can never be out of stock… can it?

Why, if it is available from one site, is it showing as out of stock in another? It all seems so confusing.

I have been asked, “Surely if my potential reader sees out of stock against my book, they will simply by another book, someone else’s book… won’t they?”

My answer is “It is a possibility, even a probability.”

So, why can/does your newly published book show out of stock on some site and stores listings.

There are a few reasons. Much depends on who has published your book. CreateSpace, another online book publisher like Babybook.com or a private printing company and who holds your prime stock, if any.

That last part may sound a strange inclusion when speaking of POD books, but some places will/do hold stock, physical stock of POD books… I bet you never considered that before, did you?

Okay, so let me clarify some of this.

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First let’s speak of those who may hold actual stock of your books.

These are varied, so this is a general overview rather than a focused statement.

Many high street book stores, even some of the larger chains, do hold some independent authors books. You may have to get ‘lucky’ (or have a proven ‘bestseller’) for your book to take up valuable shelf space which is at a premium at this level of retail, but it can happen.

There are even a few re-sellers and wholesalers who are looking closely at getting more indie authors books in front of the high-street public… but that’s another story (Pun intended.)

Book stores generally order their books on a fortnightly basis, often guided by their sales/buying/distribution agents convoluted algorithms, which are designed to predict purchasing patterns. Hence, if your book has continued/constant high-volume sales on a site such as Amazon, your book could, possibly, maybe, end up on the shelves of your local book store.

This is how the book store, should they have an internet presence, (I don’t know one that does not), may list your book as out-of-stock. This does not mean your book cannot be purchased via that particular site, only that the store does not have it on the shelf, or on their warehouse, but your order will be dispatched as soon as the new fortnights order arrives from the wholesale/re-sale company.

The agent will order your book as a multiple/bulk order and distribute copies to the relevant stores they supply the inventory for the two-week cycle. It is these companies who would, for example, buy from Amazon as part of the ‘Expanded distribution’ should you have enabled that option.

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Now, let’s get to grips with the sites that do not hold any, or very little, stock and why they may mark your book as out of stock. (This post is Amazon focused, simply because they are the largest bookseller and I am certain almost every indie has, or has had, dealings with them.)

Historically the biggest times of out of stock, or two to three weeks delivery came when Amazon was solidifying its position as the major book distributor in the world. It had a long ongoing, but quiet battle with Lightning Source and the two main suppliers Amazon used as dropships, Ingram and Baker& Taylor.

As part of the ever-growing Amazons domination it needed warehouse space and to reduce costs, which can spiral, expedientialy even for a massive organisation.

Thus, Amazon reduced its stock levels of all POD books re-ordering necessary stock on a daily basis. But this was not always enough time for POD printers to supply demand in the timespan, hence out of stock messages appeared.

Now, all this and the continued adjustments since, created a shift change in the market place. CreateSpace is now undoubtedly the main supplier of indie books to Amazon. So, for the least chance of having your book listed as out of stock, or as a delayed delivery, CreateSpace is your best bet.

Lightning Source, Blurb, Babybooks, Lulu and so on take a secondary seat in the ongoing war for profits, which is what effects your book sales the most. You cannot blame Amazon or Barnes & Noble, Ingram or anybody else, this is what business is about, maximising revenue and profits.

So, on that basis, not one of these companies actually cares about you, or your book. (on an individual basis). It is nothing personal, your book is just another item of stock/listing among the many millions, which needs to be sold. So, if your POD company does not supply in time, has an issue with Amazon, your book may be tagged as out of stock.

Oh, occasionally it is a genuine mistake, someone clicks the wrong button, but that is far and less often than many would have you believe.

Even if your book is not listed on the major sites, the POD wholesale/agent distribution factors do still influence your books availability.

The note to take from this post, if nothing else, is the misconception most indies have in believing all orders from a POD publisher are printed there and then, to order, on order, of each customer. This is not necessarily true, as I have explained above.

Which is why you could see that unwanted message, ‘out of stock’ on your books sales pages, no matter which site(s) you use.

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Finally, as a personal disclaimer, arse covering statement… there are far more book publishers/printers/distributors/suppliers than I have mention here, like TOAD Publishing… oh that’s my own!

The secret is to choose the one, (or the several), which suits you and your needs the best.


Writer Picture

 

That’s it from me just now. I hope this post has been helpful.

Please subscribe to Ramblings from a Writers Mind, then you will know when one of these sporadic articles has been posted.

 

 

In the meantime, you could sit back and relax with some Tales of Crime & Violence… go on, you know you want too. https://goo.gl/8aY9XR

Choose from volume 1, 2 or 3. Better still, grab all three and save yourself from coming back for another!

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Get the complete set, today

 

 

 

 

 

 

 

 

 

 

 

Documenting your life

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It may seem a strange title for a post, but it is one which reflects much of what our modern society is about.

With the event of digital photography and smart phones, far more of our daily lives are recorded, most often in a haphazard fashion. A jumble of images stored on SD cards, memory sticks and in a long scrolling stream of incoherent, often unconnected messages.

Many vanish when we upgrade our phones or computers, memory cards are lost, external hard drives become corrupt or obsolete. Some files may be stored ‘in the cloud’ or ‘on social media’ at least for now, for the time being, until it all changes once again.

Nothing is secure from loss, deletion, corruption or becoming obsolete. Such is the way of modern technology, such is modern life. A simple power outage can render even the most expensive, cutting edge technological gadget useless, in less than a Nano second.

Books, on the other hand, tend to outlast anything else when it comes to keeping their content safe. Libraries, universities, country estate houses and museums, all hold venerable tomes from hundreds of years past. Volumes of information and knowledge that do not need an external, or rechargeable, power source.

This is why you need TOAD Publishing in your life. oie_transparent (5)

TOAD is a specialist publisher, who concentrate their efforts on glossy hardcover books, generally known as ‘Coffee Table’ books.

What is a Coffee Table Book?

 

In theory, you can put any book you like on your coffee table, but not all books inspire conversation. A Coffee Table book is usually an oversized hardcover book. It is designed to be displayed somewhere prominent, often on a sideboard, a visible bookshelf, or maybe a Coffee Table!

These books help to entertain friends, family and guests. They stimulate conversation, allow people to see what the interests of the owner, such as the arts, photography, fashion, style, travel, and family.

They are statement pieces, works of art, decorative and entertaining.

Now TOAD have taken the coffee table book one step further, one step beyond ubiquitous perception.

Enter the Heirloom Book.

 

TOAD create personal, unique books chronicling major events in your life, the moments you like to keep as a memento, to share with family and friends, or preserve as an heirloom.

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They will turn your photos into a glossy wedding album, or a chronicle your pregnancy, childbirth and beyond, to a child’s first birthday. They will document a life project, a holiday and more.

In the past, TOAD have created a record of theatre production, from foundation to the first night performance and city art students, as they created a street mural for the council arts project.

photo-book

These books are not about recording the past, they are about recording your life now, on the present moment, which will soon be the past, a too easily and too often, lost past.

When it comes to documeting your life, do not leave it to the haphazardness of chance, keep your memories safe, keep them in a Heirloom Book from TOAD.

Classic-Coffee-Table-Book-coffee-table-book-about-coffee-tables

Heirloom Books, work for businesses too. Document special projects, feature successes stories and special events, like the annual conferences, share them with your suppliers, customers, or staff, in this wonderfully unique way.

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TOAD Heirloom Books enhance the perception of esteem to reception areas, hotel lobbies, waiting rooms, guest rooms, private libraries and, of course, on your coffee table.

Heirloom Books are full colour, unless otherwise specified, glossy, perfect bound, photographic and/or illustrated, hardcover publications. The interior layout and covers are designed by our in-house studio, PeeJay Designs and printed by our partners in the Netherlands, from where the books are distributed worldwide.

Put a TOAD on your coffee table?

Ask us to create yours at,  goo.gl/9SzH5O   

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TOAD Publishing, in association with CQ International Publishing.

NOTE: all images shown are for illustration purposes only. 

 

A bit on Anthologies

Euphoric winner winning at home

This year I have only two stories destined for anthologies. One is for a summer anthology, due out soon, another a children’s book scheduled for Christmas.

This is the lowest number of stories I have given for inclusion into collective tomes for several years.

I know some writers stay away from this form of publication. There are many reasons.

Some do not write short fiction, others focus on just one genre, some believe these books a waste of effort, while others only give licence if the book is a charitable or fundraising edition.

I appreciate everyone’s point of view on this matter.

To give a story away, even secured by a simple first serial rights licence, is a big thing. To take time out to write a specific tale for one is a commitment. Then, there is the fact of finding the extra time to write in the first instance.

If someone does not wish to commit to an anthology, so be it.

I, however, am a sucker for these books.

Partly, it is because I am a prolific writer of short stories and flash fiction. I always have some unpublished works on hand which need a good home. Another reason is, I enjoy writing from simple, given prompts. I belong to some writer’s groups, such as ‘500 – Iron writer’s spin-off‘ who regularly exercise their quills by doing just so.

I find scribbling a short tale a fantastic writing exercise, as I do with poetry and blog writing, even this post you are reading now is teaching me something about my trade as a wordsmith.

It is called, gaining experience.

I believe we can and should always strive to become better writers and, like modern athletes and sportsmen, we should ‘cross -train’. That may mean writing poetry and short stories, trying our hand with a genre we have never approached before, writing non-fiction too. Whatever it takes, we should often step outside of our comfort zone, we should do it to improve ourselves.

For me, committing to someone as a guest blogger, or agreeing to contribute a piece to an anthology, encompasses that training; it allows me to be creative, try something ‘new to me’, or come at a subject from an alternative perspective. It also allows me to get my work in front of readers who may not have found me otherwise.

It is not something I do for a direct reward. I have, where there have been shared royalties, had my allocation directed to charity.

Which brings me nicely to this point.

Many collections of short stories are put together as fundraisers, or for creating http://authl.it/6boawareness for worthwhile causes.Looking into the Abyss: Saving the Rhinoceros one story at a time’ an anthology designed to spread the word about the Rhino’s fight for survival, and ‘Sticks & Stones and Words that Hurt Me’ which supports anti-domestic violence, along with ‘Storybook, Individually together, Vo 1 (no longer available) are three charitable books I have close association with.

 

However, not all anthologies have to be for charitable causes.

awethologyLIGHTSMASHWORDSThe ‘Awethors’, a group of likeminded indie authors from across the globe, have created three anthologies crammed with a wealth of wonderful tales. These books, The Awethology Dark, The Awethology Light and the December Awethology Dark & December Awethology Light, were produced for several reasons.

These books are to show what an alliance of indie authors, living in various countries around the world, can achieve when working in unison.

The Awethors collective produced not one, but Four great works, proving such co-operative action can be repeated and maintained.

These anthologies also bring the contributing authors closer together, it strengthens the collective and in some cases, creates new, long lasting, genuine friendships.

If you have never contributed to an anthology before, I ask you to consider doing so. I am certain you will know at least one other writer who has a link with at least one. Do it for yourself, for a literary exercise, for learning, for betterment, but most of all do it for fun.

To finish, I quite fancy contributing to a Sci-Fi collection, (I don’t write Sci-Fi), or something from a female perspective perhaps?

Any offers, contact me.

 

Thank you once again for reading my Ramblings, Paul.


Looking for something different, a gift with thought? Take a look at the Pussers Cook Book.

 http://amzn.to/2usvZxQhttps://www.createspace.com/7008835

Bucking the trend (or one reason why you are not making money)

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Unlike many of my Ramblings, this post is written in a far more focused manner, giving a clue to the importance I place on this content.

I think, ALL indie authors NEED to read the following, in full.


 

Recently I have seen a large number of indie authors discounting their books, or giving them away freely, offering a plethora of ‘giveaways’, from the humble bookmark to expensive looking jewellery, even a combination of all the above.

Whilst this form of promotion is not unusual by itself, the number of offers has increased to such a degree, that it seems no one is selling a book at full value price.

In fact, a quick scan of the internet shows very few books, (in relative context), for sale above zero, naught, nil, zilch, nothing.

This is excellent if you are a reader. You have the largest and widest choice of reading material ever produced in the history of human life, being offer to you at no cost; even incentivised, bribed, to take up such offers, by the additional giving of gifts.

Life has never been so cosy.

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This recent explosion of free books has been boosted by the hundreds of book promotion sites, offering authors the service of marketing their works to millions of potential readers, for a small fee.

The sales gist of this is, should the author give away books, each person receiving a free book may like it so much, they will buy more of that authors works.

This seems a viable strategy… in principle.

BUT… there is always a but!

This form of book marketing was, for want of a better word, pioneered by Amazon when they were quite a young organisation selling only books.

At that time, the indie authors publishing phenomenon had not established, making it a very different market place; one where the novelty of being offered a free book was the exception not the rule.

Furthermore, add this marketing fee to the cost of production, editing, proofreading, formatting, cover designer, advertising, etc. Now, work out your royalties per-sale, because that is what must pay for your books production costs.

From this simple equation, you will see how many books you must sell to break even.

NOTE: This figure is cost based only. It does not include a budget for your time, your internet bill, your software licence fees, office space offsets (even if ‘the office’ is a table in your lounge) and other associated costs, which as a business person you need to consider. If you do not, whatever monies you think you have made form that book, will be demanded from you by those wonderful, friendly folks at the Inland Revenue.

So…how much do your royalties add up too…oh, nothing… because you gave it all away, with the bookmarks and coasters you paid for to boost your sales.

Not very business minded, are you?

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Let’s fast forward to today.

The indie publishing business is a global industry, with hundreds of thousands of books being self-published each month, in every country and every language on earth.

This is a world where an adage I loth, ‘A victim of our own success’, has the hollow ring of truth.

Because computer technology has allowed the growth of, what was once referred to as ‘desk top publishing’ to grow in such an unprecedented way, the competition in the indie publishing scene is immense.

However,… there is always a however, too!

While the market place for book sales has undergone change akin to continental drift, the methods used by indie authors is still as primitive as the those used in the embryonic days of Amazon’s birth.

You see, Amazon has outgrown the indie author world. It has outgrown many, if not all the established mainstream publishing companies and, by doing so, has irrevocably altered the landscape of publishing in general.

Neither is this giant called Amazon about to offer indie authors a helping hand.

It does not have to and does not want to. Not only has it outgrown the publishers, but it has established itself as the master of sales opportunities. Basically, as an independent writer, if you want to sell a lot of books you must factor Amazon into your marketing mix. What is more, Amazon will need to be your prime ingredient in the clear majority of cases.

Which brings us back to the reader, those illusive, almost mythical creatures who may, one day, if you are extremely lucky, buy one of your books.

BUT… yes another but!

BUT… it is getting less and less likely any reader will put their hand into their pocket and pull out some money, simply to get hold of a copy of your book.

You see, they don’t have too.

There are hundreds and thousands of books available for free. The reader can order any of these, or simply download an eBook version, which they can add to the hundred unread books waiting on their Kindles and E-readers, without ever spending a single penny.

Oh, that fleeting promise of maybe’s, the one the book marketing sites sold you, you know, the one that goes… “if they like your style they will buy the rest of your series/books….”

You didn’t fall for that old spangle, did you? 

Because they will not.

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Please do not dismiss the reader thus. Like all of us, our readers must be canny when it comes to spending, whether buying packet of sausages in a supermarket, or buying a good book to curl up with in front of the fire.

These folks will:

A, wait until another of your series is offered for free.

B, read another free book. (They may enjoy it better than yours.)

C, Both, of the above.

This is a reader’s market. It has got this way because of several factors, but (another but!), it is you, the indie author who has brought this situation upon yourself.

By publishing your book at a ridiculous low price, then lowering that price and eventually giving your book away, you are part of the overall problem affecting many, if not most indie authors.

You are simply adding to the situation you are moaning about. You know the one, about having too many free books on Amazon. That the competition is too great, because the market is flooded with cheap books, 99 cents and below.

This WILL NOT CHANGE until you…yes, YOU do something about it.

Ideally, for me. As of tomorrow morning, there would not be one book, not a single novelette being given away.

Novella’s and the such would be priced at around £2.00/$2.40 for the shortest book and escalating up from there.

Novels would kick in at a minimum of £10.00. Book prices would be back to a decent level, a level not too dissimilar to that before Amazon muscled in.

We all, from time to time, often with good reason, knock the major publishing houses who controlled publishing, much as DeBeers control the diamond market. Yet they ensured authors got a fair return for the time and effort involved in creating a book.

That cannot be said of Amazon, or any book promotion site encouraging free and 99c priced book sales.

I know there is a movement within the indie community, one which is trying to discourage the giving away of books.

I am part of that movement.

I believe, if ALL indie authors removed ALL free books, re-priced their books to reflect true value for authors, we would see a major shift change within the industry almost overnight.

Don’t worry.

People will not stop reading.

They never have and they never will. They shall simply be paying a fair price for the goods they receive.

Authors will start earning a fair return for their creativity, effort and investment. The quality of books will increase.

The world will be full, once again, of wild unicorns running free in green woodlands full of Tinkerbelle fairies… well, I may be pushing it a bit too far now; but the facts are, indie authors will be better served without cheap and free books…. FACT.

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Which brings me to the title of this post, ‘ Bucking the trend’

What give me the right to state such?

Firstly, this is not me simply making a vortex of hot air.

I stand by my convictions. I do not have any FREE books. I shall not be giving any books away. I do not have gifts of incentives. I have no bookmarks or jewellery.

In fact, I am deliberately ‘Bucking the trend‘.

Recently, I have increased the price of all my books, both Paperback and eBook/Kindle formats.

One of which, is an Amazon No.1 bestseller.

The coveted No1 position, is something I doubt would have occurred, if the book was priced undervalue.

You see, perception plays a large part in decision making.

What value you initially consider an item, is easily disputed once furnished with a low price. Hence altering perception.

With that in mind, a low cost, or free book will hold little or no perceived value to the reader.

If the same book is viewed at a higher price, the value is assumed to be greater.

In association, the assumption of quality is also presumed higher or lower in direct proportion the estimated value implicit.

This is my view and the principles I adhere too.

I shall charge a fair price for my books. Not a penny less.

Readers can buy them, or not.

BUT…. (The last one I promise), consider this:

Should I just sell one copy of one of my books this year, I would have made more money than you, giving a thousand copies away.

I’ll leave you to muse over this.

Sleep tight, 

Paul

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Mixed Media Inspiration: Lack of Inspiration — writings by Ender

It is not often I repost blogs/links here.

I do have invited guest bloggers, but rarely do this. The reason I have is it is an honest, origanal post which I think is worth sharing…it is that simple

I’ve found I’ve been lacking inspiration the last few days. It’s common writing practice to linger around until inspiration hits you, but that’s not what I do. It’s not what working writers do; we don’t have the time. In times of an inspiration deficiency I seek three simple pleasures: reading, music, and social interaction. Reading […]

via Mixed Media Inspiration: Lack of Inspiration — Writings By Ender

That is not VERY clever.

 

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It is, however, the way to announce to world that you are an amateur writer, that you have not honed your skills, that you are not a master of your craft.

It is something, I suggest, you would want to do and yet, I have an inkling, that it maybe something you are doing right now.

WHAT IS? I hear you ask!

Simple. It is to use the most useless word in the English dictionary in your writing.

That word is ‘very’.

Honestly, if you are using this word in your novels, your stories or essays you are making a rather large error.

Mark twain once said “Substitute ‘damn’ every time you’re inclined to write ‘very;’ your editor will delete it and the writing will be just as it should be.”

Florence King is quoted as saying that “’Very’ is the most useless word in the English language (see, I told you so!) and can always come out. More than useless, it is treacherous because it invariably weakens what it is intended to strengthen.”

“Avoid using the word ‘very’ because it is lazy. A man is not very tired, he is exhausted. Don’t use very sad, use morose. Language was invented for one reason, boys – to woo women – and, in that endeavour, laziness will not do. It also won’t do in your essays.” Or so say’s N.H. Kleinbaum.

Which brings me to confess, I have, among many other bad habits, deleted so many ‘very’s’ in my work I lost count long ago. Read through’s, edits, re-writes; somehow those pesky little ‘very’s’ sneak themselves into sentences.

When I read some of my older works I could cringe, even those I have re-edited, even re-written in the past; but I guess that is how we all earn.

I am not as bad as I used to be. In fact, I am learning to write without using a single one, or at least that’s the aim. But it is not very easy!

The object of this post is to highlight the mistakes I have made, in an attempt to save you from making those very same errors!

Look back over your current Work in Progress, read through and find all those ‘very’s’ lurking amongst the other words.

Now, you have three options, the first is to simply delete them because you do not need them, they serve absolutely no purpose whatsoever, except to confirm your status as an amateur writer.

The second choice, is to follow Mark Twain’s advice as above!

The third and my preferred choice, is to change them totally. Delete the words associated and replace them with ones that are far more descriptive, evocative or eloquent.

In some, but very few circumstances ‘very’ can be permitted. BUT these occasions are rare. One such time ‘very’ may be used is in a characters ‘speech’. The word can be used to indicate a character of lower education, or a young person, a child who has not accrued a wider vocabulary.

Below is a crib sheet I have cobbled together as an aid. I hope that you find it useful in your quest to extradite those ‘very’ words from your authors lexicon.

The first column is word you have pe-fixed with ‘very’, the second, a suggested alternative…you get the idea!

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Since I originally posted this, I have been inundated with more words NOT to use and further suggestions for alternatives. I am not adding this image as I think it is the most comprehensive. Its from Proofreading Services.com 

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Thank you for reading ‘Ramblings from a Writers Mind‘, maybe you will also like my short story blog ‘A Little more Fiction‘ Go take a peek now 🙂 

There is always a tomorrow.

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It has been over a month since I last posted on this blog.

That is not because I have been lazy, or that I have had nothing of interest to share, it is simply that I have a full life and priorities are in constant flux.

Take this morning for an instance; I awoke with three tasks on my mind. Three simple little chores that needed attending to. The same three chores I thought of last night when I crawled under the duvet.

I have now, at seven o’clock on an evening accomplished all three of those jobs. They are done and dusted. Finished.

BUT…and this is the point…I have only just completed the last of those three tasks.

You see, life came between the plan I had in mind when I retired last night, the same basic idea which was in my head, as I stumbled from my bed and bounced off the walls on my way to the bathroom, while rubbing the sleepy-man’s dust from my eyes this morning.

Other things swam to the top of the quagmire of the ‘urgent’ lake. Like festering bubbles of noxious gasses, they rose swiftly to the surface of ‘to do now’ forcing other tasks and more pleasant jobs back under the surface of crucial undertakings.

I am not a list man, not any longer anyways. I now, in my years of semi-retirement, prefer the ‘Mañana’ approach to life. I am a firm believer that ‘Irie’ is a far better way to avoid a heart-attack than a daily dose of aspirin.

Therefore, slotting another job into a day, or in fact removing one, causes me no stress or bother. Even the prioritising of these tasks are not really my concern, I allow other people, notably my wife, to dictate the order in which they should be undertaken, if not completed.

I am happy to simply bumble along, plodding my way from errand to errand. Those that are concluded are concluded, those that remain undone, or partial are left as such until the next sunrise.

Simple.

 

This is the way I think it would be best for all of us to live our lives.

As I said at the start of this post, I have a fairly full life which means that all things in my world are constantly and consistently changing, which is the one thing which stays the same!

It is a way of life I have got used to, I have honed the skill of relaxation so that now it looks like I am working. The truth is the same of work, only of course vice-versa.

I consider that to stay de-stressed, calm and collected in this high-speed, terabyte infused, interweb fed technological day and age is a rather rare talent.

But please, consider this…

I have not seen many Rastafarians that look particularly stressed-out if the electricity bill is a day late being settled.

The Spanish Lothario, your amante muy joven, will not be rushed from the bedroom to attend a job interview.

All those things will happen; they will come again in due course. There is no reason to stress about them right now.

Yes, as with my day today, things will alter.

Some things will transcend others, they will, for a short period of time, become prominent in your mind, urgent if you wish to use that term. But they are transitional, they are themselves just another ripple in our flux of life.

Many of these urgencies, the pressures of time and such restraints, are unworthy of true measure. They are false, fake, self-imposed, self-accepted limits.

Take a step back I say. Reassess exactly why it is you are rushing around, why you are stressing out.

Consider this…what is the worst thing that could happen if you do not complete that task within the time limit you have set?

Accept that.

Think. Is it really important enough for you to become so agitated, for your blood-pressure to soar, for your heart to pump so fast?

I think not. Do not allow them, do not allow circumstance to rule your life like that.

Live your own life. Chill out a little.

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There is always a tomorrow.

If there is no tomorrow, there will be no worries either.

Simple.

Now, my own tasks for this day are done, or can wait until ‘later’.

I am going to sit and write some more of my forthcoming novel ‘Floyd’, which I have FLOYD6finalfrntjpgneglected for too long. It will be nice to get re-acquainted with this psychopathic murderer. 

 

I may get one thousand words written tonight, I may get absolutely none down on paper at all.

But then I have tomorrow.

Don’t I?

See you all on the other side, Paul.


To find out more about me, my works and what I am up to right now take a mosey around my website at

 http://paulznewpostbox.wixsite.com/paul-white