A free short story, just for you.

For those who don’t know…

I am Paul White, a multi-genre author of fiction, non-fiction, and semi-fiction.

Many of my short stories are available under the ‘Electric Eclectic’ brand, some are eBooks, others paperback collections, while a growing number are those wonderful Pocketbook Paperbacks that are increasingly popular because of their size, as they really do fit into your pocket. Perfect for reading while commuting or away on vacation.

You can find my books on Amazon and many other bookstores. All are shown on my website

Now, on with the story.

This one is titled ‘Free Spirit’, enjoy.


FREE SPIRIT

.

When I walked into the apartment, I knew this project was going to be fraught with difficulties.

Firstly, the place has been unoccupied for some time; a musty dampness prevailed its entirety. I sensed this staleness was not simply neglect but an ethereal odour of others’ lives, of previous tenants.

Secondly, there were many pieces of furniture still in situ; old, dusty brocade curtains hanging at the windows, personal effects, a small trinket box sitting on the dark wooden sideboard, a silver-backed hand mirror laid on the dresser, and a time-worn leather-bound book on a side table, near the musty, torn chintz-covered armchair, all emitting a staleness of abandonment.

Before I could start the repairs and redecoration, I would have to clear all this old junk from the building. That would involve putting in some extra hours, late nights I had not planned. I was sure the extra effort would be worth it in the end because it is not often one can find such a large home for such a low rent in a neighbourhood of this stature.

On Friday, after work, I hurried to the apartment, eager to begin the clear-out and clean-up.

Once achieved, I could start on the repairs. Tearing off the old wallpaper, ripping up the musty carpets, filling the holes where pictures once hung, all that sort of stuff.

Then I would be in the position to begin to decorate what was to be my new home, my first home.

Fresh paint, light colours on the walls, modern, sleek, designer-style furniture, new light fittings, and mirrors. I like mirrors, they lighten even the dullest corners. I wanted the place to be what I can only describe as understated urban chich.

I was excited.

Tonight, I would be alone. My friends, the ones who offered to help, were all out on the town, or so they said. I don’t blame them for not being here today, after all, it was a Friday night.

Tomorrow, I had promises, commitments from them. I would have a small troop of workers grafting away all day in return for cold beer and snacks, oh, and pizza at the end of the day.

But tonight, it was just me.

My first task was to wrestle the largest items of furniture into a group by the lounge door, so my team of workers could easily carry them out to the skip, which was due by eight o’clock in the morning.

I was surprised by the weight of the old furniture. I’m uncertain if it was Mahogany or Oak, but it took all my effort to ‘waltz’ it across the room. No wonder the previous occupiers had left it where it stood.

By the time I had shifted all the pieces, I was sweating from the effort.

Opening the window did not cool me down. The air was too heavy and humid, and too weak to do more than slightly move those heavy curtains.

It was now midnight, but before I finished for the day, I wanted all the drapes removed, the litter from the floors swept and binned. I wanted this room ready for paper stripping, and carpet removal.

By the end of the weekend, I would be happy if this room and the hallway were ready for my creative attention. If I could get at least one of the two bedrooms stripped too, well, that would be a bonus.

Right now, my stomach was grumbling. I needed to eat. Anyway, it was time to take a break. A stroll to the all-night cafe on the corner, where I could grab a coke, a sandwich, a pork pie, or toasted sandwich. It would do me the world of good to eat something.

Once in the café, I decided I would be wasting time if I stayed to eat, so I carried my refreshments back to the apartment.

Wearily lowering myself into the tatty chintz armchair, I froze. Looking around the room in disbelief. The coke slipped from my grasp, spilling over the threadbare carpet.

The furniture, and I mean all the furniture I spent the last few hours moving into a group close to the doorway, was now back in its original position.

It was as if I had not moved a single item.

The window was closed, the curtains still, the lingering scent of neglect somehow stronger than before.

There was something more.

I could hear a faint melody floating into the room. Trumpets, brass. Smooth music. Perhaps a nineteen-forties swing band?

I shook my head, trying to gather my thoughts. This was not possible.

I moved the furniture. Placed it by the door.

I was trying to convince myself I had not, purely for my sanity.

The music was playing softly.

Surely it was coming from another apartment. Yet it sounded far closer, emanating from somewhere in this apartment.

Maybe I was overtired. Whatever; I needed to get a grip on myself.

I followed the sound, walking slowly along the hallway until I was outside the room where the music was coming from.

Someone was playing a joke on me. My friends have seen me leave, deciding it would be funny to mess with my head.

Angrily I snatched open the door, ready to yell at whoever was doing this, whoever found it funny to try and scare me.

The volume from the gramophone blasted out a crackling version of Chattanooga Choo Choo as I stepped into the room.

I halted, standing stock still.

I could not comprehend what I was seeing. This room was perfect. A nineteen-forties parlour. No damp, no faded wallpaper, no rotting furniture.

It was bright, new, perfect.

“Come in, David,” she said, “sit yourself down. I have been waiting for you.”

To my right, I saw a handsome-looking woman. She was wearing a flowing evening gown, long white gloves, and a pearl necklace.

In front of me, a well-ordered room, brightly lit and warm. Behind me, a cold dank hallway, the discoloured wallpaper peeling from the walls.

This was surreal.

“Don’t be shy,” she said, “come, sit, enjoy some champagne.”

She was holding out a wide-rimmed coupe glass at arm’s length. Hesitantly, feeling I had little option, I took the glass from her hand.

“Who are you?” I asked.

“Oh, you young people, you are always in such a hurry,” she replied, smiling, and lifting her glass towards mine.

We touched glasses. Automatically I said, “Cheers.”

She smiled at me again, replying with a “Chin, chin.” She sipped her champagne without wetting her dark red lips.

I sat, bolt upright, in a small chair, and as nervous as hell. She lay back, relaxing on a chaise lounge opposite my chair.

If I were dreaming, this was far too real.

The woman spoke. “So, you want to move into my home, to come and live with me. Do you, David?” Her eyes were firmly focused on mine.

“There must be some confusion,” I said, “I have just bought this apartment, it’s mine.”

“Oh no, David,” she answered, shaking her head, “It will never be yours, it belongs to me, and forever will.”

 “I don’t understand,” I replied.

 She nodded understandingly, reaching out, placing a gloved hand on my knee, patting me like a reassuring aunt.

“My husband built this building back in the early 1930s. I have lived here ever since the day it was completed. I shall never leave. Now, I like you, David. You are a fine young man, so I am willing to let you stay if you wish to share my home with me?”  She left the sentence hanging.

I sat motionlessly, my mouth ajar. I did not know what to say.

“Well, David” she prompted, “what have you to say?”

“This place, it’s a mess, all old and rotting. I need to clean it up, do repairs, redecorate, get new furniture… except this room, your room, its lovely, I mean it’s really nice.” I knew I was gabbling, the words tumbling from my mouth faster than I could think.

“Oh, David.” She said, “don’t worry about that for now, just tell me if you will be happy sharing my home.”

“But when people come, my friends, family. How do I explain this room, or you?” I asked.

She smiled like an understanding aunt looking at a child. Patting my knee again she said, “No one will know, David. No one except you.”

“But this room, when people look around, they’ll…”

She interrupted me. “More Champagne. You look pale, you’re shaking. A good drink will settle your nerves.” She continued, “Think, David. This apartment, how many rooms are there? Don’t answer, but this room is not one of them, is it?”

I was mentally counting, walking through the apartment. She was right, this room was not one of them. This room did not exist.

My mind was in a whirl. “I, I, I don’t know. The furniture, I moved it. I put it by the door, now it is all back where it was. Then I heard the music and… and, I followed the sound. It led me to this room.”

Her laughter filled the room, “Oh my dear boy,” she said, “I have thrown you into a right tizzy, haven’t I?”

I gulped the last of my champagne.

“I have something stronger if you prefer?” she said, “a whisky, perhaps. I know what you men are like.”

I was nodding. It was an almost unconscious action as my mind was whirring. Random pieces of thoughts flew through my mind.

“Do not fear. You may decorate the apartment as you wish. I will not stop you, David. That is, if you want to live here? Now, before you worry too much, I don’t leave this room, well, only when the need arises, and I am sure I‘ll have no reason to venture out while you’re here.”

“I would like to live here but, who are you?”

“Oh, my. I have been remiss, haven’t I? How rude of me for not introducing myself. My name is Evelyn, Evelyn Keyes-Johnson.” She held her hand towards me. “So, David, are we friends. Shall you be sharing my home?”

I took her hand and shook it, although slight, Evelyn had a firm grip.

“I would like to stay, and I would be happy sharing with you,” I said, although I had not totally convinced myself. “I do have a question though.”

“Ask away, young man.”

“Are you a ghost?”

Her laughter filled the room with lightness. She smiled a wide, bright grin.

“As I died many years ago some people may call me that,” she said, “but I prefer to consider myself a free spirit.”

END.

Free Spirit©PaulWhite2022

Your website is now irrelevant

NOTE: This is, unapologetically, long post. You will know why once you read it!


The thing is, I am so busy with various projects I rarely find the time to write anything of substance for these ramblings, and I don’t want to fill these pages with the type of uninteresting drivel I see on so many people’s blogs.

I assume they do so simply to fill their pages with ‘content’, regardless of quality. Something I am not prepared to do.

This post, which I have titled ‘Your website is now irrelevant’, came from a discussion I watched on the BBC last night, or rather during the early hours of this morning. (11th of January 2022)

The subject of the conversation was regarding the first anniversary of the Capitol Riots in the USA when ‘a violent mob’ stormed the Capitol building as Congress was certifying Joe Biden’s victory in the 2020 election. (The ‘riots’ happened on January 6th 2021)

Now, the TV program was about the media action/reaction to this event more than the actual event itself.

During this discussion, an editor from Vibe Media, (I did not catch her name), said something which I found interesting enough for me to be motivated to write this post, as it is something I believe we, as indie authors, who self-market our books, try and maintain a strong social media presence, and promote our ‘brand’, should take seriously.

We all know the world, particularly in respect of the internet and communications, is exponentially changing, and this continuous transformation is difficult to keep abreast of.

One of the basic premises of marketing most indie authors have adopted is having an author or brand website.

We use this as our home for all things bookish and publishing. We use it as the solid base from where we promote and market our works. To entertain and inform our readers, to attract ‘new’ readers to our books.

We spend hours creating, editing, altering, and polishing our websites to make them attractive enough to seduce people to buy our books. (Not to mention the costs involved in maintaining a good site.)

These sites are often treated as our ‘babies’. The hub of our author presence on the net, the web, and on social media.

However…

I love a ‘however’, so I’ll say it again.

However…

According to Vibe Media, your website, my website, most, if not all websites, are now archaic forms of internet interaction.

Soon websites, as we know them, will become superfluous.

They are becoming outmoded with every day that passes and will soon be redundant.

This got me thinking… and researching.

Now I agree.

This ground shift is happening, and it’s happening right now.

It’s all to do with effective connection to the masses.

You see a website, any website, yours, mine, theirs, is a static medium.

To get traffic you must attract people to visit your site. This means promoting the site, advertising, posting, and such.

Secondly, you need them to interact, buy, click links, comment, subscribe and, most importantly, and return frequently.

I don’t know your websites numbers, such as visitors, bounces, returners, or how long visitors spend browsing, or even buying stuff.

I guess it’s not as many as you wish, and not often enough, even if you have spent a fortune on learning about funnelling or paying a tech guru to assist you.

Author websites are good for storing a ton of information about you and your products/books, but not good for ongoing engagement in the marketplace.

I mean, when was the last time you found people working their way through your site’s archives and reading the information and posts? (I won’t wait for an answer.)

Taking into consideration you need to write and curate a ton of fresh content, constantly and continually. It’s a lot of hard work, especially when you should be promoting your books and writing the next.

Bearing this in mind, I agree with Vibe.

Websites are no longer the go-to places people look for engaging content. Especially the younger ones, those born since the year 2000.

This age group prefers online media, TikTok, Instagram, Snapchat, YouTube, Twitter, Tumblr, Live.me, and Facebook.

Of course, there’s more site our younger generations adopt; WhatsApp, Omegal, MeetMe, Yubo, Monkey, Whisper, and so on. These tend to be ‘Chat’ sites, many only known by the Gen X’s and Millennials.

Some of these are ‘self-destructing’, they erase all, (text and images) after a certain time making communication private… and possibly dangerous… I’ll just leave that one here.

So, what is the point of this post from our, the indie author position, and our rapidly becoming redundant websites.

It is for us to accept change is inevitable and to change our ways along with the inexorable shift. (Yep, it all happens so quickly ‘Nowadays’!)

I am taking a leaf out of Vibes marketing strategy. My author website will remain, but only as a repository for information, such as my library and author info.

I will not be promoting it as much as previously. I certainly won’t be spending hours creating and curating content, which after posting about new content, the initial flow of visitors dries up, meaning you need to do the same all over again.

Instead, I shall concentrate on creating posts I can post directly onto the social platforms where there are either substantial numbers of people hungrily devouring its content, or directly onto sites, pages, and platforms where I know my target market is engaging.

The time and effort in doing this will only equal, if not be less than the time needed to housekeep my website, or websites… some I’ll soon be closing, as time is more important to create quality media which will be seen, rather than simply tending to what was once my baby.

Although I doubt William Faulkner could have envisaged the internet, let alone social media, I do think his quote, “You must kill off your Darlings” expresses this concept perfectly, even if we need to interpret it in a new light.

Let me know your thoughts.

Keep Happy, Paul


While I still have a website! Please visit and browse through my books, artworks & Photography. I am certain you’ll find something you’ll enjoy reading or seeing.

http://bit.ly/paulswebsite

A writing prompt for you

Regular readers of these Ramblings will know this post is a little ‘off-beat‘ to those I generally write. However, read on, I am certain you’ll find this entertaining if not a little… well, read on to find out

I have the sunglasses.

Racing at the Yas Marina Circuit in Abu Dhabi

Although I am a multi-genre author, I do not tend to write science fiction and have never attempted a dystopian novel.

However, this does not stop my thoughts from wandering into such realms, such as it did a short while ago.

I was contemplating the forthcoming lifting of travel restrictions and therefore, by default, thinking about the pandemic, when this idea entered my mind.

Now, I have heard several conspiracy theories which claim Covid 19 is fake. Many of these theories then speculate about mass public control, or Illuminati culling the human species and so forth.

I am sure you have read many such posts on social, especially at the start of the Pandemic.

As part of my thought process, which was an uncontrollable stirring of the muses, I recalled the 2007 film ‘Invasion’ and the ‘Pod People’.

For those who are not familiar with the film, this is the explanation on Wiki:  

“In ‘The Invasion’, the aliens are a virus. After the person falls asleep, the virus re-writes human DNA.

Then, these Genetically Modified (post-humans?) vomit a gelatinous substance to continue the invasion.

As their invasion snowballs, the pod people transform humans by injecting them with the substance under the guise of ‘influenza vaccines’”.

 So, you may be asking… if you are still reading this… what my mind was doing with all this information.

Well, simple, it was drafting a rough outline for a novel that goes something like this. (Conspiracy theorists get your pens ready!)

What if this Covid 19 pandemic is fake?

What if it is planned unilateral action taken by world leaders?

What if they are doing it to appease an extra-terrestrial lifeform who have returned to ‘Harvest’ their human crop?

What if our governments are attempting to assuage the aliens by offering a limited number of humans, hence the major number of ‘deaths’ in the first wave?

Then, a lesser number in the second and third waves of the pandemic and the lockdowns, as our leaders negotiate with the extraterrestrials?

What if they are hiding the truth to protect us, to protect society?

It is said the human race may have come from stardust… maybe our ancestors were simply seeds?

Many peoples ask what is the point of life, of being… maybe we are just being bred as food, on a farm we call the universe?

Maybe we developed beyond that which was expected, maybe we have a chance of survival if we give up some of our numbers every 1000 years or so… maybe, one day we could fight back, even escape?

Maybe… You write the story… I’ll read it.


In the meantime, could I temp you to read one of my books? Check them out if you will by visiting my website.

Interior Book Layout & Design Principles

I have recently been helping several new-ish authors, along with some quiet well-established writers, with the design and layout of their book’s interiors.

It appears many authors, even those with some experience, do not understand the established and recognised principles of interior book design.

The standard layout of books is no accident. It has evolved from the first medieval printing presses to the current day online publishing, and POD.

The issue here is, if these basic conventions are not followed, at least to the greater degree, your book will look and feel amateurish to readers.

Thus, leading to slow take-up of your title, and possibly, maybe probably, eliciting poor or bad reviews.

In short, an inadequately formatted book, even one which has undergone meticulous copy, line, and development editing, will fall short of the standards expected and required by today’s avid readers.

This post, unusually for me on this blog, directly addresses the basic principles and concepts of interior formatting of paperback & hardcover books and, to some degree, that of their lesser cousin, the eBook.

I have not called this post ‘Interior Formatting,’ as that covers a much wider and far more complex set of procedures, and is covered elsewhere in greater detail, as in my books ‘The Frugal Author’ and ‘Lots of Author Stuff you Need to Know’.

At the end of this post, you will find links to these two books which address many, if not most aspects, of independent and small press authorship.

Both books are ready to download now and, I am certain, you will find the answers to many of the questions you have, but have never asked.

NOW, WITHOUT FURTHER ADO, HERE IS THE PROMISED POST….


BOOK DESIGN AND SECTION LAYOUT

Note: a page is one side of a leaf.

When you ‘turn a page’ you are actually turning the leaf of a book, which is two pages. Each side of the leaf is a single page.

In this post, ‘Blank’ indicates a page typically left blank by traditional mainstream publishers.


FRONT MATTER

The front matter of a book consists of its very first pages: the title page, copyright page, table of contents, etc. There may also be a preface by the author or a foreword by someone familiar with their work.

First Page: Blank/Flyleaf

Leave this blank.

2nd Page: Frontispiece/Blank

Page 2 is the back of page 1 and remains blank unless you include an illustration.

Such an illustration is called Frontispiece.

This decorative illustration or photo appears on the page next to the title page.

Traditionally, a Frontispiece will be placed on a left-hand page.

Title page

Usually opposite the Frontispiece.

It shows the full title of the book, along with the author’s name as they appear on the cover.

Copyright page/Colophon

The Colophon or copyright page includes technical information about copyrights, edition dates, typefaces, ISBN, as well as your publisher and printer.

Usually positioned on the reverse of the title page.

Blank Page

Accolades

Quotes from esteemed reviewers and publications in praise of the book.

This praise, or some of them/it, often appears on the back cover too.

Dedication page

A page where the author names the person, or people, to whom they dedicate their book, and why.

This typically comes after the copyright page.

Blank Page

Table of Contents

A list of chapter headings and the page numbers where they begin.

The table of contents, often abbreviated to ToC, should list all major sections that follow, both within the body and in the back matter.

Blank or Epigraph

A quote or excerpt which indicates the book’s subject matter.

An Epigraph can be taken from another book, a poem, song, quotation or almost any source.

It generally immediately precedes the first chapter.

Preface:

Reason for writing, word of thanks.

An introduction written by the author, a preface relates how the book came into being or provides context for the current edition.

Blank

Foreword

An introduction is written by a person other than the author.

Often written by a friend, or scholar of the author’s work. Otherwise by a recognised authority of the books subject’s matter.

It is an honour to be asked to write a Foreword.


BODY

The body of a book is pretty self-explanatory: the main text that goes between the front matter and back matter. For readers and writers alike, this is where the magic happens — but it’s not just the content that’s crucial, but also how you arrange it.

Prologue (for fiction)

The section before the main story begins.

A prologue aims to set the stage and intrigue the reader.

Many prologues contain notes of intriguing events which only become contextualized as the reader gets deeper into the story.

Introduction (for nonfiction)

A few pages that usher the reader into the subject matter.

The introduction clarifies the book’s setting and/or events linking to the content, along with other information relating to the main narrative.

Note: The difference between a preface and an introduction is a preface is personal to the author, discussing why they authored the book, and what their process was.

An introduction relates directly to the subject matter, it establishes the position of the book in relation to its content.

Chapters

All books have chapters, or sections, into which the narrative or content is divided.

Epilogue (for fiction)

An Epilogue is a scene that wraps up the story in a satisfying manner.

Often an epilogue takes place sometime in the future from the last chapter.

If the book is part of a series, the epilogue may raise new questions or hint at what is to come. A technique known as a ‘Hook’.

Blank

Conclusion (for nonfiction)

This section sums up the core ideas, values, and concepts of the text.

Explicitly labelled conclusions are becoming less frequent in nonfiction books, which now commonly offer final thoughts in the last chapter, but academic dissertations are still formatted this way.

Afterword

This allows giving final notes on the books content not otherwise addressed.

It is a useful tool for edited, revised, and new editions.

The Afterword can be written by the author or another person.

Postscript

A brief final comment after the narrative comes to an end, usually just a sentence or two.

For example, “Mr Archibald Carruthers died at his Cotswold cottage three months after this book’s publication. Happily, he saw his story come to fruition.


BACK MATTER

Also known as the ‘end matter’ is the material found at the back of a book.

Authors utilise the back matter to offer readers further context or information.

The back matter is also an excellent marketing tool, listing the authors ‘other publications’ and giving links to websites.

Acknowledgements

A section to acknowledge and thank all those who contributed to the book’s creation.

The acknowledgements generally appear directly after the last chapter.

About the author

Is where the author gives a summary of their previous work, education, and personal life.

For example,  “John Doe lives in Hampshire with his wife, two wayward daughters and two, even more wayward, Great Danes”.

Copyright permissions

If the author has sought permission to reproduce song lyrics, artwork, or extended excerpts from other books, they should be attributed here.

Such items may also appear in the front matter.

Discussion questions

A section rarely used nowadays, but worth considering for inclusion.

Thought-provoking questions and prompts about the book, intended for use in an academic context or book clubs.

Appendix or addendum (nonfiction)

Additional details, or updated information relevant to the book, especially if it’s a newer edition.

Chronology or timeline (nonfiction)

List of events in sequential order, which may be helpful for the reader, especially if the narrative is presented out of order. A chronology is sometimes part of the appendix.

Endnotes

Supplementary notes relating to specific passages of the text, and denoted within the body by superscripts.

Most often used in nonfiction, but occasionally found in experimental/comedic fiction.

Glossary

Definitions of words or other elements which appear in the text.

In works of fiction, the glossary may contain entries about individual characters or settings.

A glossary should appear in alphabetical order.

For example, in a science fiction book, the Glossary could list the names and details of individual planets in the story.

Index

Generally used in non-fiction.

A list of special terms or phrases used in the book, along with the pages on which they appear, so the reader can find them easily.

An index should appear in alphabetical order.

Bibliography/reference list

A formal list of citations, a comprehensive breakdown of sources cited in the work.

Blank


Here are those two books I mentioned earlier, books no author should be without.

The Frugal Author

Amazon Kindle UK: http://amzn.to/2EYcJjZ

Amazon Worldwide: http://authl.it/B07B27SPBL

Non-Amazon bookstores: https://books2read.com/u/3JynnB

Lots of Author Stuff You Need to Know

Amazon UK: https://amzn.to/301nGYY

Non-Amazon bookstores: https://books2read.com/u/bP5O9

Amazon worldwide: http://authl.it/B07K5Z3F9K

The best time to release your new book

Yesterday I completed another book, making it ready for publication.

Over the previous three days, I have titivated with the internal layout, put the final finickity touches to my tome, trying to ensure I have no orphaned sentences, that the images, I have several throughout the book, are set as I wish and then, once again a run-through for any grammatical, punctuation or other errors such messing about can create.

For the two days before, I worked on finalising the cover.

The book Is now filed away awaiting the right window for publication. (I’m thinking sometime around May.)

The reason, I believe this will be the BEST time for me to release this book.

But is there a best time for you to release a book?


Let’s look at how this publishing game pans out over the year, and what else might influence when you make your book available.

Publishing your book as soon as it is ready is termed ‘soft publication.’

Your ‘media date’ or ‘hard publication date’ or ‘release date’ can be whenever you think the stars are going to align with your media coverage and the success of your pre-release marketing.

It should be when you think you can sell the most books.

Traditionally, in the UK, new books are published on a Thursday, especially a Thursday between the 7th and 14th of the month.

The weeks leading up to autumn are often some of the busiest times for new releases, as publishers jockey to fill bookstore shelves ahead of the upcoming winter holidays.

If you read are a regular reader of my blog on writing, ‘Ramblings from a Writers Mind’ or have any of my books on authorship, you will know I often say, “Copy what the big boys do.”

The reason I say that is, the major publishers rarely do anything by chance. They spend a fortune on strategic planning and market research to ensure they get the right books, in the right places, at the right time to maximise their sales and hence their revenue.

Regarding the release of your next book, you could follow my advice and do the same as the major publishers.

But wait a moment. Let’s think about a few things first.

Some would say, do not release your book anytime between a Tuesday and a Thursday, because doing so will put your book in direct competition with the major publishing houses’ releases.

Suggestions of when is best include weekends, a Saturday will (generally) give you five whole days before the big houses release another title.

Some industry data points to Sundays and Mondays to attract the most journalistic attention.

It may be worth choosing a date early or late in the month, (before the 7th, or after the 14th), just after or just before the ‘Monthly Payday’.

Of course, there are other considerations, particularly for books of certain genres.

Romance books do well in early February, and a couple of weeks before the summer holiday period.

Horror works well from mid-November, and through October.

Introspective works sell best during the Summer, books like ‘Go Set a Watchman‘ for instance, as do many Adventure stories.

Books described as ‘light & airy‘ do well in the Springtime.

Unsurprisingly, winter tales, snowy themes and settings, do well during the winter months.

But there’s more to consider than the seasons.

The premise of your book can be all-important at certain times too.

Check out which television series are scheduled over the next six months to a year, find which have comparable stories, settings, locations, or characters to your book.

If your book is a period tale and a new costume drama is to be released on Television in August, then that program could help boost your sales.

If the new Sci-Fi blockbuster is due out in March… go for it. Major publishers have been known to change the name of a book to align with a mainstream film title.

For example, say a film, a Sci-Fi blockbuster sequel is named ‘Beyond the Far Crescent’, the publisher may alter a book’s title from, ‘From the Planets Shadow’ to ‘The Light of the Crescent’.

Never be afraid to re-title your book to align it with the marketplace, demographics, or current trends.

Consider too Special Calendar Days.

Easter time always sees a boost in Christian related books. Martin Luther King Day, for Black origin works. International Women’s Day, for strong female characters, feminism, and women’s rights. Remembrance Day, for War Stories, or Memoirs, for instance.

In this case, my advice would be, as I so often say, “do what the big boys do. Learn from them. Use their knowledge to compete with them.” It’s a bit like literary judo, using their size and bulk against them.

I admit there are no hard and fast rules, but I do suggest seriously planning when you release your next book.

Look ahead, research, find out what influences will affect your book, and create your strategy accordingly.

To help you decide when to release, or hold an ‘official’ launch day, here’s a rough guide cobbled together from industry data.

January

Self-help; diet; inspirational; business.

If your book fits into this category, you’ll find the media are particularly interested at this time. Mianly because it’s what many consumers are thinking about. Consider New Year’s resolutions, business forecasting/planning.

February

Self-help associated with relationships; debut authors; business; fiction.

If you are a debut, or relatively new indie author, this month is (generally) not so full of new titles, and there may be more promotion, and media opportunities, as a result.

March

Debut authors; mysteries; fiction

April

Women’s fiction

May

Beach reads; women’s fiction; biographies; books on mountain climbing (Good month for indies)

June

More beach reads; women’s fiction; biographies, or nonfiction that appeal to male readers on vacation, or for Father’s Day.

July

Quieter month, better for debut authors; more of what you saw in June.

A suitable time for indies, as there are fewer ‘new releases to compete with.

August

Debut authors; education-related titles; narrative nonfiction by lesser-known writers… read indie authors. (Get in, before next month.)

September

Public affairs and politics; serial authors in fiction and nonfiction; cooking; highly publicised titles by debut authors with mainstream publishers.

This is the main month, traditionally the annual main release month for major publishers. It is an incredibly competitive month and not indie-friendly.

October

More politics; cooking; big nonfiction titles by well-known personalities and writers; higher-end photography books; art books.

Not an indie-friendly month, unless you are releasing an art or photography title, possibly a nice, glossy, hardcover ‘Coffee Table’ tome.

November

Photography; art; gift books; ‘big name’ authors; diaries and journals, and anything you can think of that will sell in the current budget year.

Go for a well-planned strategic, high publicity release in early November through to the last few days of October.)

December

A good month for lesser-known authors. A variety of books are published, including latecomers for Christmas, or titles for people who want to get a jump on the usual January offerings.

Good for indies looking to establish base sales going into the following year.

UPDATE:

Regarding ‘Jack’s Dtis2’, the book I mentioned at the start of this post; I gave it a ‘soft release’ in March, (with a pre-order by invitation only) followed by an ongoing, promotional program targeted directly at my market segment. The book is still selling in good numbers a year later, and shows no signs of slowing down.


Feel free to browse this site, there are a plethora of posts written for writers and authors of all experiences, and abilities.

I am open to comments and am happy to answer your questions on any aspect of ‘Being Indie’.

Many questions we have about authorship are answered in the books shown below. Both are books of distilled knowledge; they are NOT guides or how-to books but indispensable books for any writers library.

You can download both now, or read for FREE on Kindle Unlimited. Simply click on the links below

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Time, stimulus and unanticipated events

It seems I no longer have enough time to regularly write this blog. This post explains the reason, or at least one of them.

Most of you will know, at least I hope you do, I love it when random things appear to me and stimulate my writers muse.

Often the best thoughts and ideas come from the unexpected, the surprises and unanticipated events.

I either scribble down notes or mull over whatever stimulated my mind and write my thoughts at a latter date.

I shall return to those notes. Many will become the basis of a short story, often one idea can give birth to a succession of tales, often of various genre, and with seemingly little or no relation to each other.

These stimuli may a form the premise of a novel, or a component of one. Some may suggest the possibility of a non-fictional work.

Now, these unanticipated events, the ones which ‘blow my frock up’, are as unpredictable as the English weather.

One may come from overhearing a private conversation, another from observation, yet another from an article or interview broadcast on the radio and, of course, there is a wealth of written material, both online and physical.

The joy is, one can never know what it is that will prompt the mind, set your thoughts into an overdrive mode, or, indeed, when such an event will occur.

Today, an hour or so before writing this post, I stumbled across something of the ilk.

I was browsing a section of the web, with a vague notion of the sort of thing I was looking for.

By that I mean, it was the start of a research period and I was casting my net wide before knowing where to hone in on the specifics, when I read the following short, but intriguing article regarding an important area of English politics.

Now, that may sound a bit dull to you, but trust me, read this article from The Guardiannewspaper. I am sure you will then understand how many stories you could create… and that does not include the ideas you can develop from ‘clicking‘ on and reading the information found by following the contained hyperlinks.

This is one reason I need to live to be one hundred and forty million years old, then, possibly, I would have enough time to write all I wish, including regularly posting here.

Have a read, tell me what you think.

Keep happy, Paul.

https://www.msn.com/en-gb/news/other/it-s-true-we-ignore-parts-of-our-history-and-not-just-about-our-colonial-past/ar-BB1aAhCV?ocid=msedgntpand


Talking about short stories, why not indulge yourself in my short story collection, ‘Tales of Crime & Violence‘.

Stories, I assure you, which will not conclude as you might think, or hope.

Download the eBook/Kindle now, or order your Paperback copy.

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Two must-have author books, saving you money, time, and heartache

I have heard many writers, over several years, comment about the costs involved in publishing and how they restrict new or independent authors.

What writer wants to start their authorship in a position of book debt; knowing they must sell hundreds, if not thousands, of copies before they recoup their writing and publishing costs?

For me, mitigating unnecessary expense is the only sensible way to proficiently indie publish, after all, being a full-time author is a professional commercial career.

Even if an author is not a full-time writer, I see no gain from spending out more money than is absolutely necessary to achieve the same result.

Surely, it is common sense and logical to follow the concept of getting the most value for every penny of your hard-earned cash – the highest return on investment- possible?

It was adopting this attitude which allowed me to develop a method of indie publishing letting me generate profit from my very first book sales.

How I do this is no secret.

I have published two eBook/Kindle books, which are ready for you to download, where I share my methodology, ideas and principles which you can adopt fully or partially, implement in part or whole, now or over time, and adjust to suit your working practices.

These books are NOT ‘how-to’ books, ‘Instructional manuals‘, or ‘tuitional publications’. Neither are they ‘step-by-step’ guides.

They do NOT contain the common and over published/promoted drivel about how to ‘market your book’ and ‘what to do to become the world’s bestselling author’ (again) or ask you to buy irreverent and patronising bullshite for a thousand dollars a year, (non-refundable), subscription.

They are books of knowledge.

Insights into the indie publishing world, full of the distilled results, the acquired understanding and personal practice of being a successful, award-winning, Amazon bestselling indie author who dislikes paying out more than is necessary.

These books are presented as simply as possible, excluding as much technical or market segment jargon as practicable, while sharing a significant quantity of pertinent comprehensive information, in a light-hearted fashion; hopefully a reflection of my disposition, or at least my outward temperament after, at least, two cups of strong black coffee on any given morning.

Based on the reckoning you are already a proficient writer and amazing storyteller, you now want your books to look good, to feel professional and attractive so people cannot resist buying them… am I right, or am I right?

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Realistic character building, regarding novels, series and sagas.

character

While many authors are proficient in creating individual personalities for their fictional persons, it is imperative when developing such characters’ lives, for one to write in a convincing and accurate mode to cultivate believability from the readers perspective.

Failure to originate plausible credibility of personality and interactions of fictional characters, over prolonged periods, proves detrimental to the reader’s gratification as it detracts from the overall principle and foundations of the author’s storyline, the very premise of which the reader chose for their entertainment.

Reality is fiction is all-important.

Therefore, understanding the social structure your characters inhabit is paramount to building such authentic originality. National, regional, fiscal, domestic and public constructs all constitute facets of each fictional character’s composition and structure.

Below is a list, created to assist with placing your complex and sophisticated character natures in a sound literary context. Therefore, accurately reflecting personality traits found in factual, genuine, true-life people of your chosen genre of state.

Such traits are often referred to as the ‘Hidden rules among Class.’

Following the subject heading, in bold text, are three subtexts. In order, they refer to; Lower Class (poor) – Middle Class (rich) & Upper Class (Wealthy).

Example,

Money: To be spent (Lower class) – To be managed (Middle Class)  – To be invested (Upper Class)

Money: To be spent -To be managed – To be invested.

Personality: Sense of humour – Achievement – Connections.

Social emphasis: Inclusion – Self-sufficiency – Exclusion.

Food: Quantity – Quality – Presentation.

Time: In the moment- Against future – Tradition.

Education:  Abstract – Success & Money – Maintaining connections.

Language: Casual register -Formal,(Negotiation) – Formal,(Networking).

Family structure: Matriarchal – Patriarchal – Heir/Sucsssesor, (Who has money).

Driving forces: Relationships – Achievement – Financial/social.

Destiny: Fate – Choice – Expectations.

 

I hope this helps as a useful guide for your character creativity and development.


I am associated with Electric Eclectic, the place for authors and readers, so why not follow Electric Eclectic on Facebook.

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Unconnected connections of habit.

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I recall reading Roald Dahl’s ‘Georges Marvellous Medicine’ to my son when he was a child. One phrase I found particularly hilarious was when George’s grandmother said, “Growing was a nasty childish habit.”

I’ll give you a short extract for context.

“You know what’s the matter with you?” the old woman said, staring at George over the rim of the teacup with those bright wicked little eyes. “You’re growing too fast. Boys who grow too fast become stupid and lazy.”

“But I can’t help it if I am growing fast, Grandma,” George said.

“Of course, you can,” she snapped. “Growing’s a nasty childish habit.”

As it happens, in the ensuing years I found my son adopted other ‘nasty childish habits’ growing boys seem to enjoy. I mentioned most of them to him in much the same way as George’s grandmother, not that it had any effect!

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However, it is not childhood, growth, or adolescence peccadillos I speak of today, but one of habits.

You see, like many other authors, my mind is constantly working overtime. Even when I am ignoring it, doing regular stuff like cleaning, gardening, or shopping, it is whirring away noticing things, listening to other people’s conversations, reading notes, lists, and phone screens (over people’s shoulders), and so forth.

It really is a bit of a rouge in many ways.

Rotational_symmetries_in_designs_produced_by_a_kaleidoscopeDSCN2440The thing is, those subconscious bits of my mind remember it all, record it, and mull it over, twisting totally unrelated events, jiggling individual occurrences, shaking them together until a kaleidoscope pattern of instances that hold the possibility of illusory whimsy forms.

This is when it digs a sharp elbow of attention into the soft kidneys of my platitude, painfully jerking my ‘normal’ daily thoughts away from the mundane and into the imaginative world of fantastical conception.

Last night, as I was going to bed, I felt the aforesaid sharp elbow ram painfully into the soft parts of my consciousness.

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A voice in my head spoke excitedly to me.

“You know,” it started, “you write a fair bit about remembering the past, about nostalgia and stuff?”

“Um, yes,” I said, not sure where this was leading.

“Well, what about if people get all nostalgic because they survived it?”

“Survived it?” I questioned.

“Yeah.” The voice was shouting in my brain. “Think about it.”

“I’m going to bed,” I said. Trying to placate my thoughts.

“Yeah, but you’ll not sleep, not until you understand this.” The voice said, sounding a little annoyed and more than a little bit smug.

Of course, it was right. I needed to do this now, as tired I was. So, I grabbed a notebook and pen. (I have several dotted around the house exactly for moments like this.)

“Okay,” I said, “fire away.”

“How about if… people love the past, the recent past, like the times in and around their childhood because they lived through it, or most of it. They survived relatively unharmed. Well, they must have done, or they wouldn’t be here now, would they?”

“Um, no,” I replied, “I suppose not.”

“So, just like in a good book, or a movie, where the hero rides off into the sunset at the end, that’s what you have done, along with everybody else who reminisces. You rode off into your sunset to arrive in the here and now.”

“Well, maybe, sort of.”

“I’m right. The past is where your parents were. They helped keep you safe, mended your cuts and bruises, kissed your grazed knees. It was home, comforting, warm. Your bedroom, your inner sanctuary, guarded by your parents.”

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“I guess so.” I was chewing my inner lip. Something I rarely do. “But not all memories are good ones, bad things happened too.”

“Yeah, yeah, yeah,” my mind said, “I’m not talking about those bits. No one gets all sentimental over the bad stuff. We remember it when we must, but not in a nostalgic way. Nostalgia is reserved for nice memories.”

“I’ll go with that,” I said, nodding to myself.

“Well, that’s the key,” my mind continued.

“The key to what?” I asked.

“The key to writing something captivating in your books, especially when you’re basing them in the past, or have characters talking about ‘back when’ & ‘do you remember’ and stuff. It’s great for flashbacks, prequels, and stuff like that. Think about it.”

I was thinking about it.

“Even a futuristic story must have its past.”

I scribbled a few rough notes, odd aide memoir single word notes I could refer to later. (That later being now).

The thing is, after a good night’s sleep, a day carrying out family chores, and a visit to the dentist for a clean & polish, I have mulled over my conversation with the excitable voice from last night, and my conclusion is… I agree.

It makes a ton of sense for us to hold fond memories of good times. They could well be recollections of childhood events, maybe a loving mother tucking you into bed, possibly escaping an annoyed farmer while scrumping for apples, or like some of the memories I have written about previously, such as days out for a family a picnic, or a train journey to the seaside; all exciting experiences for a child.

My teenage years hold more life events that have helped forge who I am today. Don’t get me wrong, I have instances of near-death, but… I survived to tell the tale. I did ride off into my sunset… although some moments may be more akin to crawling along a drainage ditch in inch thick cloying mud… but those tales are for another time.8ZXBf5MBEC-10

It’s called living life.

As an author, I feed on such memories, use them to build my fictional worlds, create my characters, lay plots, and write scenes. It is a habit I’ve adopted.

Until now, until the conversation with myself, I did not consider why nostalgia, which is according to the dictionary, ‘A sentimental longing, or wistful affection, for a period in the past; even one never experienced,’ is such a powerful apparatus to use to elicit emotion.

Now, I have spent time complementing the reasons, it makes perfect sense, and one I shall be far more aware of when employing it in my writings in the future.

So, while scrumping for apples, and reading George’s Marvellous Medicine may be unconnected events, both in time and geographical distance, the voice in my head found a way to join them together into a cohesive entity.

You could say they were unconnected connections of habit.

Keep Happy, Paul


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I would love you to check out my books, you can see them all on my website, even those not available on Amazon, including exclusive hardcovers.

Don’t forget to look at my Electric Eclectic books, eBooks and Pocketbook paperbacks. You can find them on my website 

I am open to comments and communication, so feel free to contact me at pwauthor@mail.com or via Facebook.

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