New home for Wild Geese

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I have moved my travel blog ‘Wild Geese’ to WordPress.

I am busy re-writing and re-posting all that was on the old site and I have a shed-load of new stuff, from my recent travels to share with you too.

I welcome any comments on how the blog is looking so far.

Oh yes, feel free to follow/subscribe if you will https://wildgeesetravel.wordpress.com

Many thanks, Paul

 

Bucking the trend (or one reason why you are not making money)

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Unlike many of my Ramblings, this post is written in a far more focused manner, giving a clue to the importance I place on this content.

I think, ALL indie authors NEED to read the following, in full.


 

Recently I have seen a large number of indie authors discounting their books, or giving them away freely, offering a plethora of ‘giveaways’, from the humble bookmark to expensive looking jewellery, even a combination of all the above.

Whilst this form of promotion is not unusual by itself, the number of offers has increased to such a degree, that it seems no one is selling a book at full value price.

In fact, a quick scan of the internet shows very few books, (in relative context), for sale above zero, naught, nil, zilch, nothing.

This is excellent if you are a reader. You have the largest and widest choice of reading material ever produced in the history of human life, being offer to you at no cost; even incentivised, bribed, to take up such offers, by the additional giving of gifts.

Life has never been so cosy.

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This recent explosion of free books has been boosted by the hundreds of book promotion sites, offering authors the service of marketing their works to millions of potential readers, for a small fee.

The sales gist of this is, should the author give away books, each person receiving a free book may like it so much, they will buy more of that authors works.

This seems a viable strategy… in principle.

BUT… there is always a but!

This form of book marketing was, for want of a better word, pioneered by Amazon when they were quite a young organisation selling only books.

At that time, the indie authors publishing phenomenon had not established, making it a very different market place; one where the novelty of being offered a free book was the exception not the rule.

Furthermore, add this marketing fee to the cost of production, editing, proofreading, formatting, cover designer, advertising, etc. Now, work out your royalties per-sale, because that is what must pay for your books production costs.

From this simple equation, you will see how many books you must sell to break even.

NOTE: This figure is cost based only. It does not include a budget for your time, your internet bill, your software licence fees, office space offsets (even if ‘the office’ is a table in your lounge) and other associated costs, which as a business person you need to consider. If you do not, whatever monies you think you have made form that book, will be demanded from you by those wonderful, friendly folks at the Inland Revenue.

So…how much do your royalties add up too…oh, nothing… because you gave it all away, with the bookmarks and coasters you paid for to boost your sales.

Not very business minded, are you?

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Let’s fast forward to today.

The indie publishing business is a global industry, with hundreds of thousands of books being self-published each month, in every country and every language on earth.

This is a world where an adage I loth, ‘A victim of our own success’, has the hollow ring of truth.

Because computer technology has allowed the growth of, what was once referred to as ‘desk top publishing’ to grow in such an unprecedented way, the competition in the indie publishing scene is immense.

However,… there is always a however, too!

While the market place for book sales has undergone change akin to continental drift, the methods used by indie authors is still as primitive as the those used in the embryonic days of Amazon’s birth.

You see, Amazon has outgrown the indie author world. It has outgrown many, if not all the established mainstream publishing companies and, by doing so, has irrevocably altered the landscape of publishing in general.

Neither is this giant called Amazon about to offer indie authors a helping hand.

It does not have to and does not want to. Not only has it outgrown the publishers, but it has established itself as the master of sales opportunities. Basically, as an independent writer, if you want to sell a lot of books you must factor Amazon into your marketing mix. What is more, Amazon will need to be your prime ingredient in the clear majority of cases.

Which brings us back to the reader, those illusive, almost mythical creatures who may, one day, if you are extremely lucky, buy one of your books.

BUT… yes another but!

BUT… it is getting less and less likely any reader will put their hand into their pocket and pull out some money, simply to get hold of a copy of your book.

You see, they don’t have too.

There are hundreds and thousands of books available for free. The reader can order any of these, or simply download an eBook version, which they can add to the hundred unread books waiting on their Kindles and E-readers, without ever spending a single penny.

Oh, that fleeting promise of maybe’s, the one the book marketing sites sold you, you know, the one that goes… “if they like your style they will buy the rest of your series/books….”

You didn’t fall for that old spangle, did you? 

Because they will not.

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Please do not dismiss the reader thus. Like all of us, our readers must be canny when it comes to spending, whether buying packet of sausages in a supermarket, or buying a good book to curl up with in front of the fire.

These folks will:

A, wait until another of your series is offered for free.

B, read another free book. (They may enjoy it better than yours.)

C, Both, of the above.

This is a reader’s market. It has got this way because of several factors, but (another but!), it is you, the indie author who has brought this situation upon yourself.

By publishing your book at a ridiculous low price, then lowering that price and eventually giving your book away, you are part of the overall problem affecting many, if not most indie authors.

You are simply adding to the situation you are moaning about. You know the one, about having too many free books on Amazon. That the competition is too great, because the market is flooded with cheap books, 99 cents and below.

This WILL NOT CHANGE until you…yes, YOU do something about it.

Ideally, for me. As of tomorrow morning, there would not be one book, not a single novelette being given away.

Novella’s and the such would be priced at around £2.00/$2.40 for the shortest book and escalating up from there.

Novels would kick in at a minimum of £10.00. Book prices would be back to a decent level, a level not too dissimilar to that before Amazon muscled in.

We all, from time to time, often with good reason, knock the major publishing houses who controlled publishing, much as DeBeers control the diamond market. Yet they ensured authors got a fair return for the time and effort involved in creating a book.

That cannot be said of Amazon, or any book promotion site encouraging free and 99c priced book sales.

I know there is a movement within the indie community, one which is trying to discourage the giving away of books.

I am part of that movement.

I believe, if ALL indie authors removed ALL free books, re-priced their books to reflect true value for authors, we would see a major shift change within the industry almost overnight.

Don’t worry.

People will not stop reading.

They never have and they never will. They shall simply be paying a fair price for the goods they receive.

Authors will start earning a fair return for their creativity, effort and investment. The quality of books will increase.

The world will be full, once again, of wild unicorns running free in green woodlands full of Tinkerbelle fairies… well, I may be pushing it a bit too far now; but the facts are, indie authors will be better served without cheap and free books…. FACT.

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Which brings me to the title of this post, ‘ Bucking the trend’

What give me the right to state such?

Firstly, this is not me simply making a vortex of hot air.

I stand by my convictions. I do not have any FREE books. I shall not be giving any books away. I do not have gifts of incentives. I have no bookmarks or jewellery.

In fact, I am deliberately ‘Bucking the trend‘.

Recently, I have increased the price of all my books, both Paperback and eBook/Kindle formats.

One of which, is an Amazon No.1 bestseller.

The coveted No1 position, is something I doubt would have occurred, if the book was priced undervalue.

You see, perception plays a large part in decision making.

What value you initially consider an item, is easily disputed once furnished with a low price. Hence altering perception.

With that in mind, a low cost, or free book will hold little or no perceived value to the reader.

If the same book is viewed at a higher price, the value is assumed to be greater.

In association, the assumption of quality is also presumed higher or lower in direct proportion the estimated value implicit.

This is my view and the principles I adhere too.

I shall charge a fair price for my books. Not a penny less.

Readers can buy them, or not.

BUT…. (The last one I promise), consider this:

Should I just sell one copy of one of my books this year, I would have made more money than you, giving a thousand copies away.

I’ll leave you to muse over this.

Sleep tight, 

Paul

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Why I am talking art on a writing blog.

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I have, at last, found enough time to catch my breath and write a new, long overdue post for this blog.

You see, I have had a busy start to this year.

First was the publication, in January, of my first children’s book, The Rabbit Joke, which is designed primarily as a ‘read to me‘ book.

A book for parents or older siblings, to read to the younger ones. The Rabbit Joke lends itself to being read to groups in schools and kindergartens too.

The Rabbit Joke is an outsized, hardcover, fully illustrated, perfect bound, landscape book, from https://www.peecho.com/print/en/263512

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In February, I released ‘Life in the War Zone’ a collection of stories, based on true accounts, of what life is like living between warring factions in an area of conflict.

Life in the War Zone takes a serious, no holds barred look at the devastation and trauma of life in the battlefields of the Ukraine, Syria, Afghanistan, Iraq, Bosnia, Serbia, Croatia, Israel, Palestine, Libya, Lebanon and El Salvador.

Ebooks are available direct from me, via my website. http://paulznewpostbox.wixsite.com/paul-white

Paperbacks from Amazon.

USA https://www.amazon.com/Life-War-Zone-collection-personal/dp/1542338700  

UK https://www.amazon.co.uk/Life-War-Zone-collection-personal/dp/1542338700

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Also during February, I published a ‘Coffee Table’ book called ICONIC, or to give it its full title, Iconic – Legends of music immortalised in art.

Iconic is an 8 x 8 inch, hardcover, perfect bound, glossy, book, containing a number of my own artworks, portraits of some of the most well-loved musical talent ever known, such as David Bowie, Amy Winehouse, Buddy Holly, Jimi Hendrix, Elvis and many more.

With each portrait is an abridged biography of each artist, covering their life and times. https://www.peecho.com/checkout/14716200169619823/279042

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March saw the publication of The Pussers Cook Book.

This became an instant hit and an Amazon bestseller. It is still, as I write this over a month after the books launch, at number three in its Amazon category.

The Pussers Cook Book details twenty-two of the best loved dishes, served on Royal Naval ships circa 1960’s to 1980’s. Along with the recipes, there are plenty of jokes and tall stories, some legendary myths are also dispelled!

You do not have to be a sailor to enjoy the Pussers Cook Book. It makes the perfect gift for a freind or loved one.

Paperbacks from Amazon. goo.gl/eTwfWN  

Hardcover from my printers.  www.peecho.com/print/en/282666

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You will see by this, why my time this year has been at a premium.

Now, I have touched on art, as in the title of this post, by mentioning my tribute to the great musicians in the book, ICONIC. Which clearly shows the link between writing, books and art.

As do all those millions of books with illustrations, photographs, pictures and images inside. Let alone the amazing and wonderful artistry shown by many book cover designers.

In that respect, books and art are almost inseparable, and never exclusive.


But there is more…

Art has always been a ‘go to‘ place for me, when I need to rest my mind from concentrating on writing. Whilst my form of art, digital painting, is still a creative discipline, it is creative in a totally differing way to the mindful concentration needed for writing.

In that respect, I find creating digital art relaxing, even ‘freeing up‘ the subconscious mind to continue its own creative endeavours, whilst I take my consciousness on a holiday of colour and form.

The problem arises, much as it does when writing, or I should say, when one has finished writing and has published their book.

Who will see it, who will read it, who will buy it?

It is all well and dandy to have a book, three books, ten? Sitting on the shelves getting dusty and covered in cobwebs. What we want, what we need is someone (Many someones) to come along and actually read our words.

The same is true of art. What is the point of creating wonderful, thought provoking, stimulating images if they are simply going to be stored as a digital code on a memory stick. If they are never going to be made onto a canvass, or a poster, or even printed onto a tee-shirt or coffee mug?

Both of those scenarios are, in my humble opinion, a total waste of time, effort and creative energy.

So…what to do about it all?

Firstly, I have made a Facebook page to help direct people to my works.

The main site is my artwork website, where you can browse through a selection of works albums and find links to the other places my work is available. https://goo.gl/pyPI7i

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That is why I am talking about art on a writing blog.

Thanks for reading this…if you have read this far!

I will be back to posting my normal Ramblings from now on.

Cheers, Paul.

 

 

 

 

 

A great find for better Book Marketing

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Like most authors I am continuously looking for ways to do things better, not only improving my writing, my plots, characters, details and realism/escapism of my words. But also in ways to promote my work, to get my books in front of potential readers, dare I say, even to create ‘fans’ of my writing, people who just ‘cannot wait’ to read my next book.

None of these things are easy and, as I often ask myself, why do I bother at all to make my work public? Why do I publish my stories, and why, oh why do I expend so much time promoting my books and my blogs?

There must be a much easier way to achieve my goals without spending hours upon hours in front of a computer ploughing my way through the hosts of social media sites, in the hope that one person may, just may buy one of my books today.

The trick is of course to have a marketing strategy and a comprehensive promotional plan. Yep, that was the first thing that sprang into my mind the moment I finished my first book.

When that final keystroke printed the ‘d’ in ‘The End’ I should have been focused on an

integrated advertising and publicising stratagem, designed to maximise exposure and to create interest and awareness of my book in all the constant and variable media channels, avenues and vehicles possible, being fully inclusive of traditional forms as well as online technology based means such as social media platforms and internet related mediums

or at least something along those lines.

But I chose to heave a great sigh of relief and swill down a cold beer.

I do not think that I am alone in doing such a thing on completing a one hundred and ten thousand word novel either?

Which brings me back to the start of this rambling, ok it does not, but I’m going back there anyway!

So how can I do things better? As for the writing it really just comes down to writing, editing, re-writing, more editing and then doing it all again. That is something generally called practise and, in all honesty, that is the only way anyone can improve, although some suggestions and mental nudges can help stimulate ones muse.

In this blog, if you care to look back and read some of the previous posts, the archives, you will find a plethora of tips, ideas and ‘other stuff’ which will assist, I hope, in doing just that.

The second part, the marketing and promotion, which is the bit we all would like help with, the bit we could all do with making easier. Once again I have jotted down a few tips in the back catalogue of this blog.

But, and this is a big but, there is so much ‘out there’ that I am still finding. Some I dismiss as pretty darned stupid, inappropriate, or too expensive…even a few ‘dodgy’ sites and apps. I am certain you know of some of these too.

However, every now and then I come across a gem or two, or three. When I do I try to share them with you via this blog,‘Ramblings from a Writers Mind.

Today’s little gem is in fact a big shiny diamond.

Melanie Rocket’s website is a pretty cool place to visit if you are a writer or author. The problem is where I start in explaining what she has going on here.

Firstly I think a brief bio will set the scene, so here goes.

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Melanie’s background of writing, photography and television production, positioned her perfectly for the Internet. She has been developing websites and marketing strategies for the Internet for the past 20 years and has worked with some of the top Internet marketers in the world.

Melanie has written twenty-six books, thousands of articles, hundreds of television scripts and is a non-stop idea machine. She often says, “I work far harder for my clients, than I do for myself!” This is evident from the strong Internet presence she develops for her clients.

Her clients have referred to Melanie as “the Web Witch, the Internet Wizard, “the Internet Goddess, the Traffic Cop” and as “Simply Amazing.” Melanie happily answers to all of them, though she admits to preferring “Goddess.”

Check out Melanie’s blog about book marketing http://melanierockett.com/category/book-marketing/

Or how about tips on using WordPress http://melanierockett.com/category/wordpress/

Like something more, then take a peek at some time saving software  http://melanierockett.com/category/productivity-tips-and-tools/

Looking for a good book reviewer? Check out the directory http://melanierockett.com/book-reviewers-directory/

There is so much more here too, like the services Melanie offers.

“I work one-on-one with authors and publishers to assist them with their  book writing and publishing projects.  From consulting to coaching to providing marketing advice and services.   It all starts with an email or a phone call”.

You can contact Melanie via her ‘contacts’ page on her website, just use any of the links above.

I hope you find at least one thing to make your life easier and your marketing planning better.

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Have a great day, Paul.

Showcasing your work

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I do not know why you write.

I am uncertain most of the time why I write.

Oh, I do not mean the writing I do as a job, I know why I do that, it pays the bills (hopefully)!

The writing I’m speaking of is this type, these Ramblings, my poetry, social media posts….all that hoo-ha. I certainly do not make any money writing this stuff.

Sometimes I think it just evaporates into the ether of the net, floating around in cyberspace like an errant satellite never to been seen again. That is until twelve years later some lost soul in Outer Mongolia ‘likes’ the post.

Hey…that’s two ‘likes’ in twelve years for an absolutely brilliantly written essay regarding a major social event which touched everybody’s life at the time.

But don’t worry, because at the same time I posted a snapshot of my cat licking its tail, that got ten thousand ‘likes’ and half a million ‘shares’ in three days!

Does that mean I am now going to join in with the massed hordes of cat picture posters and give up writing constructive and entertaining articles?

Not on your life.

That lost soul in Outer Mongolia may have been the Dalai Lama on a pilgrimage, or a young American backpacker who is destined to become the next president of the United States, Who knows?

What I am trying to say is that I am a firm believer in the quality of those who ‘like’, ‘plus’ and ‘follow’ my writings. I do not write purely to amass great numbers of ‘followers’ or ‘subscribers’ to my Blog’s or other media posts.

Yes it is nice to see your numbers growing, it shows your work is appreciated. Which is one reason I use social media. Yet I would rather that my work is respected by those who value the content and not just caught the eye, on one occasion, of someone who will never read another word I write.

Another reason I write is to introduce my books to those who may not know of them. You see it takes a long, long time to take an idea of a story and turn that into a published book. That is many months, if not years of hard graft. After which it is an absolute shame to see it languishing on a shelf collecting dust, or hanging in cyberspace waiting to be downloaded.

Therefore I mention my Novel and Books on many occasions during my writings. I think it is the right thing to do knowing that when you, yes you, read them you will enjoy them, (so what are you waiting for….go get one now)!

Then of course there are the other reasons for writing. The main reasons for writing. These are the ones that can be difficult to explain. Especially to those who do not write.

Some find it a form of catharsis, allowing them to expel worries and anxieties. Some see it as sharing, a social form of interaction. For others it becomes a need, almost an addiction. Often it is a combination of all and more. The overwhelming must though, is the need to share, to have someone somewhere to be reading our words.

Right now it is possible that my Novel, ‘The Abduction of Rupert DeVille’ is being read by someone lazing on a hot tropical beach in a faraway land where the azure blue sea laps the golden sands of paradise, or by your sister as she sits, legs tucked beneath her, on her favourite chair sipping a hot chocolate and nibbling on digestive biscuits. Who knows?

The main thing is that someone, somewhere is reading something I have written at some time. Even if it is on a mountainside in Outer Mongolia.

The point which I am trying to make is that to get the quality and quantity of people we, the writers and authors, need to read our work we have to reach out and show our writing to the world.

With that in mind I want to introduce to you a new idea which I have just embarked on. I have taken some samples of my work and produced an online, downloadable magazine.

I have called it ‘Rambling Away’ in keeping with the names of some of my Blogs, like this one for instance. This is the link for you to view it, http://issuu.com/ramblingawaymagzine/docs/rambling_away

I am planning a second edition to be published sometime in February and am inviting writers, artists and photographers to join me by showcasing their work and news of their current projects in Rambling Away.

Rambling Away is produced on the issuu platform which has over 85,000 readers. Along with Issuu, I am personally promoting Rambling Away on Google, Facebook, Pinterest, LinkedIn, Tumblr and StumbleUpon, giving access to millions of potential fans, followers and customers.

If you would like to join me and showcase some of your work simple email me at paulznewpostbox@gmail.com and mention Rambling Away Magazine.

Well that’s about it for this Rambling, I hope you enjoyed the read. Enjoy the rest of your day, Paul.