Bucking the trend (or one reason why you are not making money)

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Unlike many of my Ramblings, this post is written in a far more focused manner, giving a clue to the importance I place on this content.

I think, ALL indie authors NEED to read the following, in full.


 

Recently I have seen a large number of indie authors discounting their books, or giving them away freely, offering a plethora of ‘giveaways’, from the humble bookmark to expensive looking jewellery, even a combination of all the above.

Whilst this form of promotion is not unusual by itself, the number of offers has increased to such a degree, that it seems no one is selling a book at full value price.

In fact, a quick scan of the internet shows very few books, (in relative context), for sale above zero, naught, nil, zilch, nothing.

This is excellent if you are a reader. You have the largest and widest choice of reading material ever produced in the history of human life, being offer to you at no cost; even incentivised, bribed, to take up such offers, by the additional giving of gifts.

Life has never been so cosy.

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This recent explosion of free books has been boosted by the hundreds of book promotion sites, offering authors the service of marketing their works to millions of potential readers, for a small fee.

The sales gist of this is, should the author give away books, each person receiving a free book may like it so much, they will buy more of that authors works.

This seems a viable strategy… in principle.

BUT… there is always a but!

This form of book marketing was, for want of a better word, pioneered by Amazon when they were quite a young organisation selling only books.

At that time, the indie authors publishing phenomenon had not established, making it a very different market place; one where the novelty of being offered a free book was the exception not the rule.

Furthermore, add this marketing fee to the cost of production, editing, proofreading, formatting, cover designer, advertising, etc. Now, work out your royalties per-sale, because that is what must pay for your books production costs.

From this simple equation, you will see how many books you must sell to break even.

NOTE: This figure is cost based only. It does not include a budget for your time, your internet bill, your software licence fees, office space offsets (even if ‘the office’ is a table in your lounge) and other associated costs, which as a business person you need to consider. If you do not, whatever monies you think you have made form that book, will be demanded from you by those wonderful, friendly folks at the Inland Revenue.

So…how much do your royalties add up too…oh, nothing… because you gave it all away, with the bookmarks and coasters you paid for to boost your sales.

Not very business minded, are you?

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Let’s fast forward to today.

The indie publishing business is a global industry, with hundreds of thousands of books being self-published each month, in every country and every language on earth.

This is a world where an adage I loth, ‘A victim of our own success’, has the hollow ring of truth.

Because computer technology has allowed the growth of, what was once referred to as ‘desk top publishing’ to grow in such an unprecedented way, the competition in the indie publishing scene is immense.

However,… there is always a however, too!

While the market place for book sales has undergone change akin to continental drift, the methods used by indie authors is still as primitive as the those used in the embryonic days of Amazon’s birth.

You see, Amazon has outgrown the indie author world. It has outgrown many, if not all the established mainstream publishing companies and, by doing so, has irrevocably altered the landscape of publishing in general.

Neither is this giant called Amazon about to offer indie authors a helping hand.

It does not have to and does not want to. Not only has it outgrown the publishers, but it has established itself as the master of sales opportunities. Basically, as an independent writer, if you want to sell a lot of books you must factor Amazon into your marketing mix. What is more, Amazon will need to be your prime ingredient in the clear majority of cases.

Which brings us back to the reader, those illusive, almost mythical creatures who may, one day, if you are extremely lucky, buy one of your books.

BUT… yes another but!

BUT… it is getting less and less likely any reader will put their hand into their pocket and pull out some money, simply to get hold of a copy of your book.

You see, they don’t have too.

There are hundreds and thousands of books available for free. The reader can order any of these, or simply download an eBook version, which they can add to the hundred unread books waiting on their Kindles and E-readers, without ever spending a single penny.

Oh, that fleeting promise of maybe’s, the one the book marketing sites sold you, you know, the one that goes… “if they like your style they will buy the rest of your series/books….”

You didn’t fall for that old spangle, did you? 

Because they will not.

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Please do not dismiss the reader thus. Like all of us, our readers must be canny when it comes to spending, whether buying packet of sausages in a supermarket, or buying a good book to curl up with in front of the fire.

These folks will:

A, wait until another of your series is offered for free.

B, read another free book. (They may enjoy it better than yours.)

C, Both, of the above.

This is a reader’s market. It has got this way because of several factors, but (another but!), it is you, the indie author who has brought this situation upon yourself.

By publishing your book at a ridiculous low price, then lowering that price and eventually giving your book away, you are part of the overall problem affecting many, if not most indie authors.

You are simply adding to the situation you are moaning about. You know the one, about having too many free books on Amazon. That the competition is too great, because the market is flooded with cheap books, 99 cents and below.

This WILL NOT CHANGE until you…yes, YOU do something about it.

Ideally, for me. As of tomorrow morning, there would not be one book, not a single novelette being given away.

Novella’s and the such would be priced at around £2.00/$2.40 for the shortest book and escalating up from there.

Novels would kick in at a minimum of £10.00. Book prices would be back to a decent level, a level not too dissimilar to that before Amazon muscled in.

We all, from time to time, often with good reason, knock the major publishing houses who controlled publishing, much as DeBeers control the diamond market. Yet they ensured authors got a fair return for the time and effort involved in creating a book.

That cannot be said of Amazon, or any book promotion site encouraging free and 99c priced book sales.

I know there is a movement within the indie community, one which is trying to discourage the giving away of books.

I am part of that movement.

I believe, if ALL indie authors removed ALL free books, re-priced their books to reflect true value for authors, we would see a major shift change within the industry almost overnight.

Don’t worry.

People will not stop reading.

They never have and they never will. They shall simply be paying a fair price for the goods they receive.

Authors will start earning a fair return for their creativity, effort and investment. The quality of books will increase.

The world will be full, once again, of wild unicorns running free in green woodlands full of Tinkerbelle fairies… well, I may be pushing it a bit too far now; but the facts are, indie authors will be better served without cheap and free books…. FACT.

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Which brings me to the title of this post, ‘ Bucking the trend’

What give me the right to state such?

Firstly, this is not me simply making a vortex of hot air.

I stand by my convictions. I do not have any FREE books. I shall not be giving any books away. I do not have gifts of incentives. I have no bookmarks or jewellery.

In fact, I am deliberately ‘Bucking the trend‘.

Recently, I have increased the price of all my books, both Paperback and eBook/Kindle formats.

One of which, is an Amazon No.1 bestseller.

The coveted No1 position, is something I doubt would have occurred, if the book was priced undervalue.

You see, perception plays a large part in decision making.

What value you initially consider an item, is easily disputed once furnished with a low price. Hence altering perception.

With that in mind, a low cost, or free book will hold little or no perceived value to the reader.

If the same book is viewed at a higher price, the value is assumed to be greater.

In association, the assumption of quality is also presumed higher or lower in direct proportion the estimated value implicit.

This is my view and the principles I adhere too.

I shall charge a fair price for my books. Not a penny less.

Readers can buy them, or not.

BUT…. (The last one I promise), consider this:

Should I just sell one copy of one of my books this year, I would have made more money than you, giving a thousand copies away.

I’ll leave you to muse over this.

Sleep tight, 

Paul

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Rabbits, Ducks and Rampant thoughts.

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Bentley hamlet. The duck pond is just visible, to the right of the last building, on the nearside of the road

This evening I took a stroll to an adjacent village to feed the ducks on the pond.

A pleasant, relaxing outing; one that allows my writers mind to relax, to take a break from its normal state, which is one of constant overdrive of complex inventiveness.

I walked to this small village which contains, seven houses, one which is a converted chapel and two farms. To be absolutely accurate, I should call it a hamlet rather than a village.

This hamlet is only one and a half miles from my own home and the walk is along a quite country road. I took with me a bag of half-stale bread and some old cake to treat the ducks that live on the hamlets pond.

Near the rear of the pond is a wooden bench of the type often found in public parks. It was donated by a group of women, I’m uncertain who, but their names are etched into a plaque on the rear of the seat. I thank them.

It is a tranquil spot, idyllic even.

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On my walk to the hamlet, I watched wild rabbits scurry into the dense undergrowth of bracken and bramble, dive headlong under hedgerows as my approach disturbed their grazing. Birds sung evensong, apart from the swifts and swallows which hunted on the wing, darting to and fro, seeking out their prey in a wondrous acrobatic aerial display.

I often walk, choosing various routes, partly as exercise, partly as relaxation and partly to wonder at the sheer variety of nature that is, so to speak, right on my doorstep. It is something I enjoy immensely.

This evening was no different until I saw a small rabbit, white tail bobbing as it ran down a steep bank, dodging the saplings, looking for somewhere to hide from my presence. Uncontrollably my mind took this as a prompt!

How would a body look rolling down that bank? “Imagine pushing it with your foot” it said, “watch it turn over and over as it falls”.

“Hey…what about this? running from zombies, or a mad axe murderer. Think about scrambling up the bank, slipping back into their gasp”.

I fought NOT to think of such things, pushed them to the back of my mind. Luckily, looking up, I caught sight of a Buzzard circling above the woodland. This stayed those musings…for a time.

2-ducks-on-a-pond-vaswaith-elengwinSoon, I was at the pond, sitting on the bench, watching a raft of ducks as they squabbled over the dried bread and old cake I casually tossed into the pond.

But my muse would not be quieted. “How deep is that water?” it asked. “Look, look a body is floating to the surface”. It was not; it is too heavily weighted to rise!

I shook my head to clear these notions. It worked, momentarily.

You see, the cottage opposite the pond has a small window, through which a pale yellow light was shining.

My mind spoke out again, “That is a lover’s hideaway. Two lost souls finding solace and love, a future together after all the turmoil and pain they have suffered”.

Sometimes I cannot control my own mind. It seeks inspiration and finds creative fertility of its own accord. Many times this is visual, like on this evenings stroll. Other times a voice, a sound, a few overheard words, sends it spiraling out of control.

I count this, most times, as a blessing and I am grateful to have this gift; but other times I regard it as a curse, as I did this night.

That’s all I have for you just now.

Goodnight, Paul.

 

© Paul White 2016

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Feel free to visit my website, take a look around, you may be surprised at what I get up to!

http://paulznewpostbox.wix.com/paul-white

Read all about this worldwide bestselling book.

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The Pussers Cook Book is something of an anomaly. It is a book which satisfies the intent of its concept, yet reaches far beyond.

To explain, the original idea behind The Pussers Cook Book was a simple one; to create a book containing the most loved, traditional meals, served from the galleys of the Royal Navy during the 1960’s,70’s and 80’s.

These are the dishes the old sailors, the veterans, speak of and reminisce about. This is the food which powered the Royal Navy, the Royal Marines, the WRNS, the Fleet Air Arm and the Royal Fleet Auxiliary for well over three decades.


 

Apart from giving the recipes for such favourites as Pot Mess, Babies Heads and Train Crash. The Pussers Cook book talks of ‘Limers’ and ‘Grog‘. It dispels myths, such as the origin of the name ‘Banjo’ and tells dit’s (tales), of life aboard ship during the period.

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As such, The Pussers Cook Book is a true account, a factual historical record, of Royal Naval life and social welfare of those three decades.

Yet, this book has reached far beyond those who just hold military and historical interest.

With its down-to earth, simple and hearty recipes, its un-politically correct language and frequent use of ‘Jackspeak‘ terminology, The Pussers Cook Book has found its way onto the bookshelves and into the kitchens of regular households around the world.

The Pussers Cook Book can be found in Australia, New Zealand and Singapore by way of  The United Arab Emirates, Canada, Brazil, and the United States of America, as well, of course, throughout the United Kingdom.

The Pussers Cook Book is a great addition to your own cookery book collection.

It is also a wonderful and thoughtful gift for Birthdays, Mothers/Father’s Day, Anniversaries, and it makes an excellent Christmas present too.

The Pussers Cook Book is full colour and fully illustrated. It is available in both Paperback and Hardcover versions.

The Paperback can be ordered from Amazon: goo.gl/eTwfWN

And the Hardcover from Peecho: www.peecho.com/print/en/282666

ORDER TODAY TO AVOID DISSAPOINTMENT

Yoghurt Tasting.

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We often talk of how important punctuation and grammar are when writing. I think this is also true of the spoken word, oration and pronunciation should be a foremost concern.

NOT, I hasten to add, for everyday conversation where colloquialisms, dialects and vernaculars colour our conversations and lives, but when the spoken word is transmitted by mainstream media.

I believe, broadcasters have a duty to society to articulate, to use elocution and enunciation to the highest standard and, by doing so, enable our young to learn the wonders of well-versed dialogue, gain the ability for constructive discourse and communication.

How can we expect our young to learn to speak clearly and precisely, to acquire the ability to explain, to communicate effectively, if the denizens of our communications industry cannot do so themselves?

Personally, I do not think ‘dumbing down’ standards to ‘accommodate’ those considered, in correct ‘PC’ terms to be ‘less fortunate’ is the answer. This only has the effect of decreasing the overall standards by suggesting the lowering of general standards are acceptable. Which, of course, they are not.

I fear for the future.

Today I found myself disappointed by such a badly enunciated sentence.

“…blah, blah, blah…27-year-old Emma, a Yoghurt taster from Essex…. blah, blah, blah…”

Now…I have, as many of you do, a writers mind. This is a strange and oft uncontrollable beast. One which will pick-up on tid-bits and oddities which would, for the greater part, pass most people by without causing a ripple in their lives.

But for those of us who are cursed, or blessed, with such minds will know once this beast has focused on its intended target, once it has its victim firmly caught, there is little we can do until it has satisfied its hunger, or passions, or whatever desires need stating.

This was my situation earlier today. As soon as that sentence had been spoken my muse went into overdrive.

A quick and personal excuse (Disclaimer!): I was not watching or listening to the programme being broadcast, it was just ‘on’. My wife had switched the TV on earlier and it was playing away in the background.

So, where was I? Oh, yes my muse awakening, giving me a jolt.

Questions started to flood my head, ‘Yoghurt taster’ what kind of a job was that? Was it a flavour tasting position or simply to ensure the product was of a certain quality? Maybe this was a taste panel for R&D, for new products, new lines?

How did one get a job like that? Could I get a job like that? What qualifications, besides liking yoghurt, did one need?

My muse was excited; could this be part of a plot? A Poisoning?  Mass poisoning…holding corporations to ransom? Maybe the start of strange happenings in a small town… Zombie like conditions…Mmmm? My mind continued to race.

However, I love that word so I’ll say it again!

However, somewhere beside my overly stimulated muse, I had a nagging doubt such a position, a job as a yoghurt taster, actually existed. Food taster, yes. But I could not believe anyone could be employed solely as a Yoghurt taster.

No, I convinced myself, something was wrong. (Much to the annoyance of my muse!).

Thanks to modern technology, satellite, cable, Digi-boxes etc. we are able to do so many things with ‘live’ and ‘on-air’ television which have previously been impossible. One of these is instant ‘re-wind’.

This is what I used to take the programme back to the point where the ‘voice-over’ presenter stated that Emma was a ‘Yogurt taster’ from Essex.

This time I would actually be watching and listening to the broadcast, rather than having it grumbling away in the background, where only my subconscious was taking note.

Sitting too close and staring at the screen, like a six-year-old child, I pressed ‘play’. The images began to move and the narrator started to speak.

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“…blah, blah, blah…27-year-old Emma, a Yoga teacher from Essex…. blah, blah, blah…”

I played this over and again, four times in total, until I was absolutely certain this version was the correct one.

Emma was a yoga teacher and not a yoghurt taster, as I had first thought.

This was not me miss-hearing, it was clearly a case of shameful presentation.

I must say, I was more than a little disappointed.

I am sure, in the world of yoghurt, tasters are required? although I am uncertain of what the progression of seniority may be in such a profession. Perhaps one starts with the ‘own label’ products, progressing to ‘natural’ before moving to thick ‘Greek-style’ yoghurts. Maybe, an alternative route would be to delve into the technical realm of flavours, or the scientific corridor of ‘low-fat’ and ‘healthy’ options.

I guess I shall never know.

A divergent track that leads me, by some circuitous route, back to where I began this post; which is where I stated my belief that major broadcasters and, in many respects, our respective Governments, should take responsibility for the clarity and precision of language when transmitting programmes.

The above is a prime example of bad annunciation and elocution, the equivalent in my book, (note the pun!), of bad grammar and punctuation in writing.

Besides, my restless muse was unnecessarily disturbed.

Now I have to find an excuse NOT to write a novel about a wicked dairy farmer, who decides to get his revenge on the local townsfolk by plying them with infected yoghurt, thus turning them into pliable and malleable zombie-like humanoids who forever more will do the farmers bidding. Of course, as with all good pulp-fiction, there is always one young girl who hates all milk type products, regardless of flavour. Perhaps it is she who can fight back against the forces of evil and bovine product manipulation to save the earth…or at least the local town?

That is all I am going to say on the matter!

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So, until next time, enjoy your writing, even if your inspiration has been stimulated by a miss-print or badly spoken presenter. But please, please take care with your grammar. You never know when someone may read your work live on air, they may even be an ex yoghurt taster venturing into a new career!

 

Thank you for reading, Paul.

You may like to visit my website and see what else I am writing? http://paulznewpostbox.wixsite.com/paul-white

© Paul White 2016    RTWM310716/975

A question from a faded memory.

My posts are usually based on an idea or theme I have been mulling over for some time. Yet, when I write, I like to let my words ‘Ramble‘ onto the page.

Hence the title of this blog.

Today’s post is one which stems from contemplations which were running amok inside my head at bedtime last night… (read, ‘the early hours of this morning!‘)

It is not the first time I have considered the subject and one, I am sure, you have paid heed to in the past.

It is one of life, or rather death. But not in the regular way we may think on such a topic.

I shall start by sharing a faded memory.

Some time ago a read an article; by whom or in what magazine or book I forget. You see, it was not where the article was, or who the author might be that was important, it was the content.

It gave me food for thought. Thoughts I am writing about here, years later.

The article suggested we can conceive life, human life, without our own being part of it. Such as historical events or even the future.

We all know that in fifty, seventy, a hundred years from now we, as individuals will not be here. In short, we will have died.

Our own mortality is something we learn to accept. We live with the fact that at any moment, any one of us could expire. Such is life.

It is also not so hard to understand life without entire groups of people. We have read in a newspaper, or seen on the television, reports of families and even whole communities being killed by accidents; motorway pile-ups, air crashes, ships sinking, or natural disasters like tsunami, earthquakes, and forest fires.

We have come to accept these events as part of our life on Earth.

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So, to think of life, to think of the world carrying on without those, or without us, should we ever be unfortunate enough to be caught in such a situation, is not beyond most people’s grasp.

This is where the article asked the reader, me in this instance, to take some time to contemplate and consider the next question.

I shall now ask the same of you. Whatever your initial response or thoughts may be, spend some more time, a day, a week, several years, returning and re-evaluating your answer.

… Ponder life on earth without humanity, without a single human being.

Not the past, not before our race evolved, because that gives a false perspective. We know Homo-Sapiens came into being.

But think of a future world without our presence. How would the world look, how would the future be?

Now think of yourself as the final living human. Would you write a diary, an account of your life on earth?

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Why? Who would read it…not another human. No living entity that could understand those little black marks scribbled across sheets of paper. Nothing which could make head-nor-tail of the strange sounds you utter.

Pictures, paintings, art, recordings… all pathetically useless and irrelevant. They would never mean anything…ever…at all…to anything.

Then the Sun explodes and annihilates the earth, the entire solar system.

That is shortly before Andromeda collides with the Milky-Way. The two galaxies’…the immovable object and the irresistible force.

Take time to consider the universe then…without a single trace of our solar system, of Earth, that human life, or any life, ever existed.

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Would you, as the last human want to leave a trace of our passing, however pitifully futile you knew that to be… Why?

Now, as a writer I find myself retuning to wonder what our world would genuinely be like without ‘us’. Let alone thinking about the aftermath of the destruction of two entire solar systems.

The philosophers among you may adhere to certain schools of thought… or not.

I for one have many ideas, none of which I can truly convince myself is correct.

Now, I don’t expect you to answer this question too quickly. Take your time as I have.

Which has been about twenty years, so far!

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Enjoy your day, Paul.

Did you know I also have a blog where I post the occasional short story? You are welcome to read them all, they are right here at… https://alittlemorefiction.wordpress.com

Life in the War Zone

This is NOT a war story

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The modern day civilised world we know is little more than a fragile moment balancing on a knife-edge between the evils of avarice and the struggle for dominant authoritarian supremacy.

Caught in the maelstrom between the warring factions are the innocent lives of civilians and children, the unsuspecting conscripts and misguided volunteers on all sides.

Conditioned, indoctrinated and convinced by those who have only power and ultimate wealth to gain, are those whose personal stories are revealed within the pages of this book.

Life in the War Zone takes a serious, no holds barred look at the devastation and trauma of life in the battlefields of the Ukraine, Syria, Afghanistan, Iraq, Bosnia, Serbia, Croatia, Israel, Palestine, Libya, Lebanon and El Salvador.

This may well be the book they would rather you did not read.


Life in the War Zone is a collection of poignant, eye opening stories and articles, written primarily as fictional accounts, yet based on true experiences of people living and working in major war zones around the globe. Each story and article has been formed from interviews, discussions, reports and dialogues from those directly involved and affected by conflict.

Paul White has gently coaxed, from the depths of people’s hearts, the truth of how destructive and debilitating the effects of war are to individuals, families and entire communities.

Each tale reflects true events; Paul has managed to elicit the emotions, the feelings and the inner anxieties of those whose accounts are represented here.

Yet he has also found stories of great courage, fortitude and resilience of human spirit strewn amongst the detritus of war.

Whilst these stories are particular to the individuals to whom they belong, the sad fact is they can easily be told by so many.

This book may be finished, but sadly the strife continues.


PURCHASE LINKS

Paperback.

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USA https://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dstripbooks&field-keywords=978-1542338707

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One reason why I don’t give my books away.

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Because I have worked hard, very hard in making the book a reality.

The uninitiated may feel that is a glib remark, but it is not, if you consider….

I first had to come up with the idea, a notion of a story and ensure it had a start point, a good tale to tell, one which draws to a satisfactory conclusion.

That is, it has a beginning, a middle and an end.

Sounds simple, doesn’t it?

Then try it now, in the next few seconds. Say these words aloud….ready….go…”My story begins when……

Well, come on. You said it was easy, so what’s keeping you?…… OK. Times up.

Let’s move on.

I shall say ‘we writers’ from now on, have an outline of a story in our head. We know where we want it to start. We may even have a few words which may become the opening lines, when we start writing.

Each writer has their own way of plotting and constructing a novel. So, for generalist purpose I am adopting the supposition this is a writer who plots onto a story line…to a degree.

For the next few days we shall be breaking down the sequence of the story in our mind, transcribing it onto a plot graph, a timeline of planned stages. This is something we shall change numerous times over the next few days. We shall have the characters, particularly the protagonist, face challenges they must overcome. We will build his/her character as realistically and as humanly flawed as suits the plot, and will have our readers empathise, at some stage, with the antagonist. Possibly disbelieving in the actions of the hero….who may yet actually be the real baddy!

This is the type of conflict associated with plotting the story. Already at this stage the story wants to take charge of the author, as later, during the writing of the first draft, so shall the characters. They WILL take on a life of their own. They WILL wake the writer in the early hours of the morning, banging on the door of new concept. The same characters WILL, on another night, keep the writer awake until the sun rises just so they can move forward, continue their journey within the unfolding pages of new manuscript.

Most authors become almost, if not entirely obsessed with writing the tale. Some seem, even become unsociable, withdrawn. Because the story must be told, it must be typewritten onto paper or into computer memory. If the writer stops, or is distracted for too long, the thread begins to fade, the momentum halted, the spirit lost. The new lives, those characters created start to wither, even die.

Writers are, in the worlds they create, Gods among characters, guiders of destiny and givers of fulfilment, destroyers of life, of societies, of cities and planets. The author is omnipotent. It is a role, a responsibility we take seriously. It is a heavy burden we bear.

Come the end of the first draft and an entire year’s supply of coffee beans. I/we, the authors, sit back in our chairs and breathe a sigh of relief.

It is short respite.

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Soon our noses are back at the grind stone. We now need to read, edit and re-write the entire work. A first draft, no matter how carefully crafted, is just that. A first draft.

Now we really start work. No longer are we flying in full creativity mode, now we are in a roll-your-sleeves-up and get stuck in approach to the task.

Generally, this stage takes twice as long as the first. Deleting words, sentences and replacing them…or not. Moving paragraphs or rephrasing entire sections of the manuscript. Rearranging the position and order of entire chapters, even deleting them…or writing new ones. There is no limit to the fettling undertaken at this stage.

Once we are (reasonably) happy with draft number six/seven/ eleven? We congratulate ourselves and add a tot or two of whisky into the large mug of rich black coffee, our drug of choice.

Happily, we tell our copy editor we are ready for them to scan our documents. Oh, she says. (Not a sexist remark, simply the fact I have found most of the best editors are women), you need a line editor before you run it past me!

So, weeks later, with some alterations to plot and structure you eventually pass the manuscript over to your copy editor…..and wait…and wait, which is a good thing. Annoying, frustrating, but good.

You see your editor should be busy…if she is not that could indicate no one wants her services? The second reason you should be happy to wait is you want a thoroughly good job done, don’t you? Therefore proper, good, concise editing with a comprehensive feedback means taking all the time required to do the job right. Right?

Everything is not lost during this time, because you have to have a cover. If you have not yet made any advance towards having one designed, now is a great opportunity, it will take your mind off waiting for your editor.

Unless you are a graphic designer of illustrator I would leave the cover to an expert. Even if you are an artist I would, at the very least, consult with one. You see a book cover is NOT what most people (readers/ writers/authors) think it is.

Comes the day when your book cover, both paperback and kindle versions are ready. You are excited because your manuscript has just arrived back from your editor….the pages listed with notes, amendments and suggestions.

Now, instead of moving forward, instead of getting a step closer to publication you must revisit you story. Once more you sit and work through the entire manuscript, making alterations, altering tense, reading those suggestions and editorial input regarding clarity, flow and all that other stuff.

Three days later, in a foul mood and with a raging headache you stab the send button returning, the now amended manuscript, to your editor.

This is when you wonder where the last year of your life has gone. This is when you look out of the window and wonder why it is snowing…in June…only June has long passed. You missed it.

You were living in your own Neverland, guiding your characters away from disaster and death. Now, all of a sudden life seems so much more….empty.

The story is with your editor. The cover made. Time seems to hang about endlessly, waiting…tick-tock, tick-tock.

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After a day or two of doing virtually nothing it all gets too much. You plan a launch date, but not too soon. Then you organise a thunderclap, a blogging chain, advertising, a cover reveal and whatever blows your frock up.

Hay, guess what, your manuscript is back, this time there are only a few notes, easy stuff to sort out. So, you do. It only takes the best part of a day this time.

Now you can busy yourself again. This time you need to format your manuscript into book form. One for each type of book, i.e. paperback and eBook, but also for the platforms you may be using, Createspace, Lulu, Smashwords and so forth. Of course, you can have a professional do this, or you can seek the help of a fellow author…all work well if organised properly.

The next stage is proofreading. Each format needs to be proofread. You can do a first run yourself, pick up on any errors made during formatting, check the margins, headers, page numbering, kern and such. But, I bet you will miss a shed load. So have other eyes, preferably an experienced proof-reader, one with a good track record, even someone recommended.

So, you press the send on your keypad again and hey-ho the formatted manuscript(s) is/are off to your proof-reader, who will pick up on any punctuation, capitalisation, space and…other issues you WILL have missed.

ONLY after you have fixed all those errors will your story, which up to now has just been a manuscript with a working title, become a book.

Upload to print…. congratulations. It has taken you around eighteen months of blood, sweat, tears and toil. Of mood swings and social deprivation, headaches, doubts, pain, fear and uncertainty to turn your dream into your baby.

Well done you.

NOW YOU WANT TO GIVE IT AWAY?

That is (one reason) I don’t give my books away.

Paul White.