Publishing trends, predictions & forecasts for 2020

Those of you who follow Ramblings from a Writers Mind will know this time of year I put my ‘professional neck’ on the line by expressing my prognostications regarding the publishing industry for the coming year.

The first of these predictive posts was made way back in December 2017, when I forecast my assumptions for 2018. Looking back now, you will agree I pretty much nailed it. See for yourself,Insights & Publishing Trends for 2018′ 

Last year I published, on the 27th of December 2018, my review for this year, 2019. How accurate is this forecast? ‘Publishing Trends & Indie Author Insights for 2019′ 

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This year, I am once again sticking my neck above the parapet by suggesting what will be happening through 2020, regarding the publishing industry worldwide, especially that which affects the Indie Author.

I have been asked why I post this forecast every year.

My answer is simple; if you have an idea of what is happening, going to happen or reasonably likely to happen, you can plan your writing, your genre, your book and cover design, marketing, promotions, and social media content to take full advantage of the markets predicted movements and organic flux.

In simple terms, you can be proactive rather than reactive and keep up, if not stay one step ahead, of the game.

I have not organised the following in any particular order, so scroll down and pick out the areas which interest you the most and then work through the other sections as there is, most definitely, information you really do want, (or need,) to be informed about in each section.

1 – Book Cover Design Trends

2 – Audio/Audiobooks

3 – AI (Artificial Intelligence)

4 – Emerging reach methods

5 – Social Media

6 – Telling Stories on social

7 – eBooks and the Indie effect.

8 – India

9 – Authorpreneurs

10 – POD/Inventory

11 – Author Alliances

12 – Crowded Social

13 – Fundamental Shifts

So, without further ado, this is my insight and predictive forecast into the indie book market and international publishing industry worldwide for the year AD 2020.

1 – Book Cover Design Trends

As a digital artist and book cover designer, this is one area I personally enjoy keeping a close eye on.

There are many elements to good design and bringing them all together in a limited space while incorporating all the necessary text elements is an often-underrated skill.

With the lists of newly released and soon to be released books now in the public domain, it is easy to see the prevailing design trends. Many of which, I suggest Indie Authors should take heed of.

  • The first is those where the designers create Technicolor covers, washes of psychedelic textured rainbow patterns, which appear to be moving across the cover or jacket. It is their dimensionality that tricks the eye.
  • Continuing from 2019 is text and images which overlap images and text, and become interwoven with them, lending an almost 3D effect to the cover.
  • Minimalist covers, such as monochrome with basic lettering, will carry over into 2020. The simplicity of such covers, usually using a bold background image, works well against shelves full of multicolour and bright renditions.
  • Handwritten style fonts, occasionally used with ‘crossing out’ of bolder texts, do not seem to be going away but are becoming more inventive and eye-catching.
  • Staying with text. A resurgence, in a modern form, will be shuddering, shading, glows, bevels and reflections. Big bold typographic statements that ‘jump-right-out’ at you.

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2 – Audio/Audiobooks

The audiobook market has grown in double figures for six straight years with a 37.1% growth in the USA in 2018. (latest figures)

The original audiobook provided a way of reading for those with visual problems and the elderly. The CD market for audiobooks formed 54% of sales in 2010 with digital downloads at 42%.

This has changed in recent years, partly because older people tend to be more tech-savvy and partly because the audience is becoming younger. The average listening age has moved from over 50 in 2010 to under 50 now.

As technology advances, so does demand. Smartphones, tablets and more recently, the growth in artificial intelligence have all contributed to the rise and fall of different markets with physical products taking a hit.

2020 will continue to bring a more diverse listener as marketing targets people of all ages from all walks of life.

The rise of the podcast has, in part, been responsible for the popularity and growth of audiobooks and will continue to bring in new listeners (across all ages) as its popularity transfers across to audiobooks.

People utilise the ability to listen to books while doing other things like gardening, travelling, jogging, knitting. Despite advances in screen technology people still drop devices in the bath or struggle with the sun when on holiday, not to mention the need to hold the device while sunbathing. Audiobook offers a solution to these problems with obvious benefits.

The Big Five publishers have only recently recognised that the audiobook market is the only sector demonstrating year on year growth, but boy are they noticing now. They have huge marketing budgets which will have a big impact on future audiobook trends. There is already and will be more aggressive marketing by the big players who will want to dominate and take their share of the pot. Targeting has only just begun to attract under 45s who use smartphones and AI more than older generations.

Indie authors have to some extent been reluctant to get involved because of the price of production is prohibitive. Having said that, many have entered via the royalty share option offered by producers such as ACX. Early adopters found more success with non-fiction books and these are hugely popular with figures for the final quarter of 2018 making up 25-50% of sales in some non-fiction genres.

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3 – AI (Artificial Intelligence)

Firstly, I am touching on a subject which is pertinent, but one which I expect will see smaller businesses and Indie Authors woefully trailing behind. It is one, however, which opens new opportunities or expands on the offerings of those already in the market.

This is the new wave of IT, or AI, as this in the next organic technological expansion. This evolution of IT will allow the integration of content, engagement and auto-tagging to scale and create process efficiencies.

While basic SEO will continue for the foreseeable, AI leveraged contributions will be at the forefront of the shift to mobile-first index and aid continued spotlighting of both local and personalised search results.

Publishers will start to create platforms to collect and visualise audience and community data as the focus on segmentation grows even more. This will lead to building branded lean sites featuring authentic storytelling and content native to the digital platform.

While content remains king, site architecture will focus on redistributing the information in forms which ensures easy to find and easy to access content for customers.

None of the above,  which may be some time before becoming widespread and accepted, should detract from already accepted processes.

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4 – Emerging reach methods

It is important for Indie Authors and small press publishers to monetize traffic whenever possible.

This should not simply be considered a ‘secondary’ income stream but needs to be considered as part of the mainstream income.

Podcasting and 4K video are two areas Indies can consider. Both need a savvy website design and high-speed Internet.

Note: As mobile use continually grows users expect all content to load just as quickly and easily on their phone as on their computer. Since websites play such a vital role, trends surrounding them range from AMP to PWAs to Schema markup.

Okay, let’s get to some facts.

  • You will need to leverage podcasting with publishing. In 2018, podcast listeners in the US grew from 40 per cent to 44 per cent of the total population.
  • The top revenue stream for worldwide news publisher became digital publishing subscriptions with 44 per cent of the world population reading online.
  • Printing is not going anywhere. Most businesses, 64 per cent, told the Quocirca’s Global Print 2025 study printing will remain important well into 2025.
  • While the global book publishing industry is worth about $103 billion, it has continued to experience 0 per cent annual growth five years running.
  • Self-publishing continues to provide an “in” for those who want to publish, but self-published e-books provide better response for the author. On Kindle, 17 of the 100 top-selling books are self-published.
  • Publishers report their highest priority in 2020 is audience growth and marketing with 34. 2 per cent placing it at the top. Second priority comes successful SEO, say 25.8 per cent.
  • Publishers have deserted traditional media as a source for information and instead, 64.2 per cent say they read blogs with second place going to forums with 11.7 per cent of publishers reporting it as their source for industry news.
  • Publishers say their biggest challenges of 2020 include creating unique content that readers want, 23.3 per cent, keeping up with Google algorithm changes, 22.5 per cent, and diversifying website revenue, 20.8 per cent.

Okay. that’s the ‘techy’ stuff and what the larger publishers think. So, what can the Indie do, what are the trends to follow, or even lead on, regarding Social Media?soc

5 – Social Media

Habits change, platforms evolve, and new platforms come into existence. All this influences how people use and react to social media marketing, as well as how marketers can reach their audience.

What you did last year, or the year before, probably will not give the same results now. Like giving away your books for free… that is a big NO-NO for 2020.

There are now 3.484 billion social media users across the globe, which is a 9% increase compared to last year. This equates to 45% of the world’s population being on social. It also means social media adoption has beaten previous estimates, which estimated 2.82 billion would be using social media in 2019.

Saying that, more people are choosing to “detox” from social media, deleting apps and profiles to step away. This is more than the usual changes seen, in terms of people choosing to use one platform less in favour of another, such as Facebook seeing users decline but Instagram attracting more, this trend is seeing people take a temporary or permanent break from all social media.

One in three adults in the UK are reducing their social media use. Some 6% of users have removed an app from their phone, 6% have permanently deleted their accounts and 8% have deleted their accounts and removed social media mobile apps. A big reason for this is people feel overloaded by social media, with the permeation of social media affecting mental health and wellbeing. Others choose to detox because they don’t trust social media platforms, either due to issues like Fake News or because of privacy and data concerns.

This is not to say social media will become void in terms of digital marketing, but marketers do need to understand the impacts.  It’s also vital you ensure your social media presence is as meaningful as possible. Your brand needs to offer more than memes, you need to deliver content which is positive and memorable. Content that makes an impact on your audience and provides as much value as possible.

While sharing posts you believe your target audience will enjoy is part of maintaining your social media presence, but you also need to encourage and cultivate interactions which are more than a simple like or share. Many brands/other authors have large numbers of social media ‘followers’ yet, their engagement levels are almost non-existent. Don’t be them. Be a brand who attracts engagement from their followers by building communities around your content.

Encourage your(self)/team to create their own social presence to promote content and increase overall brand trust. This tactic leads to an authentic voice for your organisation/brand.

Twitter chats help create a strong sense of community through content, bringing thought from all areas together in a real-time conversation. It gives your brand the perfect opportunity to engage directly with current and potential customers/readers.

Building social media communities help with word-of-mouth marketing, which is another big social media marketing trend for 2020. Communities allow engagement with nano and micro-influencers. many who will already be advocating your brand. Give them more reasons to share honest views and experiences of your products/books/author services.

Note: I mention Nano & Micro-influencers above. These are the people you need to create ongoing relationships with, not the ‘big influencers’ ones often associates with that term.

‘Big influencers’ are no longer trusted by consumers as their activity is clearly biased and devised for commercial reward. They no longer have the impact they once did and are seen as disingenuous.

In comparison, smaller influencers, ones who are likely to be part of your communities, tend to have better relationships with their followers, benefiting from a higher level of trust. This can lead to more engagement, thus increasing levels of trust in a brand/author/books which is more likely to culminate in conversion.

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The rise of alternative platforms

Whilst Facebook, Twitter and Instagram tend to be the core platforms, many users are growing fatigued with their continuous ‘moving of the goalposts’ in order to generate even high levels of their already extreme profits, seemingly at the expense, or disadvantage of their users.

This has led to brands, including the individual entrepreneur/author having to fight harder than ever before to achieve good levels of organic reach and engagement. While Twitter has seen some growth during 2019, its active user numbers are far from its all-time 2017 high.

Similarly, Facebook has seen a huge drop in users, especially younger users, over the last two years, with the younger audiences opting to spend time on other platforms. Combine the above with the increasing pay-to-play format of social media channels means brands are not seeing the result from the core platforms.

Be prepared for more changes through 2020 as these core platforms jostle for users and introduce alternative and optional platforms and media channels.

  • TikTok, with a younger target audience (41% of TikTok users are aged between 16 and 24) could be a great platform to encourage engagement with users who are stepping away from more traditional social media platforms. TikTok is the destination for short-form mobile videos.
  • Although Pinterest is far from new on the scene, it has experienced a recent resurgence. Pinterest has found it fits well into the e-commerce space and has an audience who are engaged with the idea of buying products they see on the platform. 75% of Pinterest users say they are “very interested” in new products compared to just 55% of people on other social media platforms. Brands report success on this platform, reporting 2x higher returns on ad spend from the platform than other forms of social media and a 1.3x higher return than traditional search.
  • Consider Virily is a relatively new Blogging Platform which opened its doors in May of 2017. Its offices are located in Estonia and Macedonia.

Virily practices revenue sharing, which for the small publisher and Indie Author, means the content you post and the interactions you make on the site earn you a share of the platform’s income.

So, by simply posting your engaging content via Virily, sharing that to your other social sites, from which your posts will be viewed, you will earn some revenue. Don’t hold your breath though, you will not earn a fortune, but if you are constantly posting engaging content, which you should be, then why not do it via Virily and earn a few cents per post?

The one downside is, you cannot post long/large blogs (like this one). But you could break it down into three or four shorter articles.

Utilizing alternative platforms allows you to engage with an audience who may not be on Instagram, Facebook or Twitter, as well as providing you with different ways to share your content.

This could help deliver better results and shape your future social media marketing strategy.

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6 – Telling Stories on social

I have given this short section space of its own. Although it is still focused on social media, it is also at the core of what we authors do… tell stories.

Allow me to elucidate.

A long time ago I offered my services, on a commercial basis, to companies seeking ‘alternative’ marketing options. By a long time ago I mean the early two-thousands, so around twenty or more years ago.

This involved something I termed, CBNM, or ‘Creative Brand Narrative Marketing’. Not to be confused with ‘Narrative Marketing’.

I promoted the idea thus:

Unlike regular or standard brand narrative, CBNM uses flash fiction, short stories, essays and other narrative mediums to embed brand awareness and responsiveness into the consciousness of the consumer as a cultural and social standard, making it familiar and customary, thus creating longevity of brand loyalty.

CBNM is well suited to the internet; particularly Social Media Platforms, Web Communities, Forums and Blogging chains. Yet can be designed in such a manner that also allows inclusion in traditional and established marketing mediums.

CBNM is pro-active, flexible and adaptive. It can change and adjust your communications to express any modification or revision as and when required.

While I was more focused on the written word at the time than the current fashion for image-led ‘stories’, I see no reason the two cannot be combined and, with the option of linking the message to various other platforms, like Instagram, Amazon or ones own website. I see sharing ‘stories’ is a growth area for engagement.

I was way ahead of the game and now the rest of the world has caught up, as CBNM still holds true today, in fact, even more so. CBNM is all about engaging with one’s audience, about creating great content, about engagement and about eliciting response… the current mantra of all marketing gurus and one of the ‘must do’s’ of 2020.

Since the launch of Snapchat, other social media platforms have rushed to add the Stories format to their offering. The result has been huge growth in the usage of this format for Instagram in particular, which as of January 2019, boasts 500 million daily active Stories users across the globe.

On average, brands are posting Stories on around seven days a month, averaging out to one Story every four days.

Instagram.

  • Instagram Stories are more authentic than traditional Instagram posts that allow for heavy editing and altering.
  • Content is only available for 24hrs, therefore, it is current and will not become outdated.
  • Consumers want live updates and real-time content. Instagram Stories are normally the most up-to-date content a business can offer a consumer.
  • Through Instagram Stories, you can share other people’s Instagram posts. This function allows people to connect easily with other accounts and businesses.

Stories are not a suitable option for every brand, but as stories are engaging and seeing increased use, will lead consumers to expect brands to create Stories, it is worth assessing if and how you can utilize them.

An ongoing question I am asked is, “What’s the future of reading regarding eBooks and Print.”

Since the creation of eBooks, reading on the go has become so much easier… or has it?

Whether you daily commute or travel by plane, seeing people with e-reader devices in their sticky paws, rather than a traditional paperback book is not an uncommon sight. The prime difference is most devices avail the user to such a range of activities, it is so simple to flick, slide or click onto the next thing that comes into the user’s mind. From bidding on that must-have from eBay to browsing Amazon, to looking at pictures on Instagram before opening an eBook and reading another chapter, all can be done almost instantaneously.

Oh, for any doubters out there, you can breathe a sigh of relief. Reading a book is alive and well.

A recent Survey Monkey report revealed people have read eleven or more in the last twelve months. Uncategorised fiction came in first at 26%, with mysteries and thrillers coming in at a close second (22%).

What is interesting is the majority preferred to go with a print book when reading, with around 58% saying they purchased books in both formats. It seems people like the e-readers because they can store more, but overall, most people prefer to read a traditional printed tome whenever they can (70%).

Even with so many people liking the smell and feel of a paper book, curling up on a rainy afternoon with a mug of tea and a thriller may become a thing of the past, feared 45% of respondents.

What has not changed is peoples’ love of reading, no matter what shape, size or format the stories come in.

However, the above are just a few results from a relatively small market sample which was mostly based on people opinion rather than die-hard facts.

The following is a look at the state of the book market and takes its lead from industry published facts.

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7 – eBooks and the Indie effect.

Two new sets of numbers covering 2017 (latest available figures)show ebook sales are on the decline, both in terms of unit and dollar sales.

NPD’s PubTrack Digital, saw the unit sales of ebooks fall 10 per cent in 2017 compared to 2016. In absolute numbers, that meant the roughly 450 publishers represented saw ebook sales drop from 180 million units to 162 million over a year’s time.

The second, The American Association of Publishers, reported a decline in overall revenue for ebooks, a year-to-year decrease of 4.7 per cent in 2017. AAP tracks sales data from more than 1,200 publishers.

This ebook decline occurred in an overall publisher revenue environment that AAP said was essentially flat in 2017. So, some other kinds of book formats that AAP watches, like hardback books, went up as ebooks went down. For its part, NPD says when combining print and ebook unit sales, ebooks’ percentage of the total dropped from 21 per cent in 2016 to 19 per cent in 2017.

Children’s ebooks had the most dramatic decline in unit sales, and children’s/young adult ebooks have suffered double-digital revenue drops ever since the year 2015. Whilst adult fiction remains the most popular ebook category, with 44 per cent of all adult fiction sales in digital form.

However, neither NPD and AAP measure indie sales.

This is simply because centralized reporting of direct-from-author sales is tougher to come by, but by all anecdotal measures the independent market has taken off, notably in the also-still-large category of adult fiction.

One serious source of numbers for online book sales, including for indie ebooks, was the website Author Earnings. (Recently defunct) It estimated that traditional publisher reporting is, “now missing two-thirds of U.S. consumer ebook purchases, and nearly half of all ebook dollars those consumers spend.”

They say; “Ninety per cent of all romance purchases are ebooks,” the site’s latest report for Q2-Q4 2017 stated. “And we can see that science fiction and fantasy, with roughly 75 per cent of sales now ebooks and audio, is not that far behind.”

For all categories of ebooks, Author Earnings figures purely “indie” publishing accounted for at least 38 per cent of ebook units and 22 per cent of ebook dollars in the last nine months of 2017. And that doesn’t include micro presses, Amazon’s imprints.

“The indie share of the entire U.S. ebook market … now looks like what the indie share of Amazon alone used to be,” Author Earnings concluded. “In other words, far from losing ground, the overall indie market share has grown.”

So, you may be wondering: Are people buying more ebooks or more print books, overall? It’s hard to tell, across all kinds of books. Author Earnings doesn’t track physical bookstore sales, and NPD and AAP only track traditional publisher sales.

Jeff Bezos, whose Amazon distributes a lot of independently published ebooks, made it a point to note in his annual letter to shareholders that, “Over a thousand independent authors surpassed $100,000 in royalties in 2017 through Kindle Direct Publishing.”

Part of the apparently increasing shift of authors to indie status may be about the money.

 “In traditional publishing, the writer sees a sliver of the profits — 5-15 per cent,” SFWA President Cat Rambo, herself a hybrid author, told me. “In small press publishing, that number goes up significantly, and indie writers get to keep the biggest portion of the pie.”

The future of ebook publishing may increasingly belong to the independent author, especially as traditional publishers shift more marketing weight onto the writers while charging a premium for their traditionally published product.

2020 will see the market share of Indie Authors and Publishers increase again. More traditional published authors will move, at least part of their catalogue, or new book publishing, to the Indie market and in doing so will bring subsequent changes to the way the Indie market operates.

Mainstream publishing houses will also continue to encroach into the indie field as Penguin has with their Independent Publishing arm… which I find a contradiction in terms… but there we are.

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8 – India

India’s book market, currently worth Rs 261 billion making it the sixth-largest in the world and the second-largest of the English language ones, is expected to touch Rs 739 billion by 2020.

General and literary fiction is ranked the number one genre in the books segment while “test prep” was the most sought-after genre in Academic books.

The consumer data survey, (Nielsen India Book Market Report) shows, on average people read books 2.1 times a week while nearly two-thirds read the book occasionally; interestingly, 56 per cent of the respondents bought at least one e-book a year and nearly half of these bought at least 3-4 e-books a year indicating a growing demand for digital books.

Fifty-five per cent of trade sales are of books in English. Books in Hindi account for 35 per cent of Indian language sales.

While the market is highly fragmented, it is also experiencing consolidation, partly due to presence of the merged Penguin/Random House/HarperCollins’ acquisition of Harlequin (all companies with substantial presences in India), but also in educational, with S Chand’s acquisition of Madhuban, Vikas Publishing House and Saraswati Book House, and with Laxmi Publications’ acquisition of Macmillan Higher Education.

Vikrant Mathur, director of Nielsen Book India, adds,

“There is enormous potential in the Indian book market which has been highlighted by the report, enabling publishers, booksellers and libraries to gain a deeper understanding of the market, pin-pointing areas that can be developed and those pinch points that need to be addressed in order to bring more efficiency and cost savings to the Indian book market and its supply chain.”

Those authors who are part of Electric Eclectic will know this marketplace is already being explored by Electric Eclectic. For those authors who are not part of Electric Eclectic… then maybe now is a good time to join us.

I cannot write this forecast without mentioning Amazon… so, here is a brief mention…

Amazon has reported strong growth metrics across business segments in recent years. Much of the company’s top-line growth has been on an organic basis, with the only major exception being the $13.7 billion addition of Whole Foods and resulting physical stores to Amazon’s offerings. (latest available figures.)

Expect Amazon’s combined global online sales to increase from $130 billion in 2018 to over $180 billion by 2020.

The company’s net revenues to increase from $178 billion in 2017 to $235 billion and increase to over $340 billion by the end of the decade.

Accordingly, the online sales business is expected to contribute around 44% of Amazon’s overall revenue growth in the same period.

No one predicted, 10 years ago,  Amazon would emerge as the world’s largest cloud provider, or it would be opening physical bookstores, or offering innovative ways for customers to shop without cashiers (Amazon Go stores). I say Amazon will be pursuing a growth opportunity a decade from now that no one is talking about currently.

I cannot say what Amazon will look like in 2029… but…

Although Amazon is already enormous in size given its nearly $233 billion in annual revenue, there are still many places around the world where Amazon hasn’t penetrated. International revenue makes up about 28% of the company’s total revenue, and the largest market outside of North America is Germany.

Amazon will need to overcome obstacles as it expands internationally.

In China, where Amazon has less than a 1% share of e-commerce sales, Alibaba has a stranglehold on the market.

In India, where Amazon has been investing heavily, it has run into an obstacle in the form of new government e-commerce and anti-monopoly policies that force foreign competitors to compete more on quality of service instead of price.

But Amazon is just getting its feet wet.

In 2019, Amazon started to expand in Brazil and just opened its first e-commerce store in Turkey.

Amazon has generally run its international operations at a loss, but that’s indicative of Amazon’s moat. It requires billions of dollars to build the infrastructure in these countries, not to mention navigate around complicated laws and regulatory environments. There are not many companies in the world, except maybe Walmart, that have the capital and patience to lose money for several years while building the necessary scale to earn a profit.

While Amazon doesn’t disclose advertising revenue specifically, its “other” revenue category, which primarily includes ad revenue, increased 117% to $10.1 billion in 2018. Amazon’s ad business is growing at a faster clip than Facebook’s and Alphabet’s. It’s estimated that by 2020, Amazon’s ad business will reach $15 billion, which eMarketer expects to come at the expense of Google’s digital ad share.

While Amazon’s core retail business will continue to grow around the world, investors should keep their eye on Amazon’s cloud business Amazon Web Services (AWS). AWS helps companies connect and scale a host of services and systems in the cloud, including machine learning, blockchain, storage, database system hosting, analytics, and business applications, among several other services.

Revenue from AWS has more than doubled to $25.7 billion over the last few years. It was estimated that Amazon had a 52% share of the public cloud service market in 2017, according to research firm Gartner.

What’s more, AWS contributed nearly 59% of Amazon’s total operating profit last year. One analyst with MKM Partners thinks that AWS alone could be worth $1 trillion by 2024, which is more than Amazon’s current market value of $871 billion (total shares outstanding times the share price).

Over the next decade, you can expect Amazon to continue to push forward internationally and penetrate the crevices of commerce and help migrate more people over to a digital economy. There’s still a lot of opportunities domestically, as well, given that e-commerce sales still represent less than 10% of U.S. retail sales.

International, advertising, and AWS are some of the big things that will drive growth going forward, but CEO Jeff Bezos is never short of ideas of where to steer the company. With Amazon currently pursuing opportunities in non-retail industries, such as the $135 billion video game industry and the $3 trillion healthcare industry, the company will likely look very different a decade from now. But that is what makes Amazon one of the most dynamic companies in the world, and why it’s a great growth stock to tuck away in your nest egg.

That’s it on Amazon. (I’ll let you draw your own conclusions.)

I don’t really need to say much else, except to ask where would we, as Indie Authors, would be without it? You may consider Amazon to be a Marmite company, love or hate. For me, the benefits of association far outweigh the alternatives… so, I’m in the love camp.

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9 – Authorpreneurs

I expect to see more self-publishing authors taking the role of “authorpreneur.” Publishing a book is a business venture, one with you, the author, as the brand.

Many successful and experienced authors now build their brand and establish their credibility in a given field. It is not enough to simply write a book; authors must market themselves, become involved in their own promotions and advertising.

This opens opportunities to help, aid and coach other authors, and to create other revenue streams. This can be in editing, proofreading, promotions, marketing, design, virtual assistants, virtual customer services, the supply of hand-crafted merchandise, online stores and more.

Some author organisations, such as Electric Eclectic, allow their authors to use established branding and to work with other EE authors.

2020, I am sure will see many Indie authors utilising their skillsets in this way.

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10 – POD/Inventory

Print on demand remains an important option for indie authors, one of the key factors which allow the independents to compete with their larger and better-funded competitors.

While eBooks are still in (slight) decline, print books show no such signs and allow the Indie Author the freedom of not having to hold a large inventory. An issue even large companies must contend with… even Amazon.

To deal with congestion at its warehouses, Amazon has cut book orders to publishers over the last several weeks. (reported by Publishers Weekly, Nov 19

The head of a publishing company said,

“if Amazon orders don’t rise to what has been typical ordering patterns in past years within two weeks we could lose the entire holiday season.” He added, “that if problems with Amazon persist and orders continue to be low, it is possible some online book sales could move to BN.com and other retailers such as Walmart, which has invested heavily in its online operations.”

It is this freedom from having to batch print and hold physical stock (of any quantity) which allows the Indie Authors to compete.

I don’t think 2020 will see any major movement from the likes of Barnes and Nobel or Walmart with regards to carrying indie-published books directly, but I am certain these companies are looking into the possibilities of creating their own POD systems.

If they do, it will open up a whole new world of possibilities for the Indie Author… stay tuned, folks.

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11 – Author Alliances

This is not new in concept, but these cooperative associations are morphing into successful unions.

In 2020 I expect many more Indie Authors to pull together to advocate for themselves. For example, authors are challenging the control ACX, a marketplace owned by Audible still wields over the audiobook industry.

For uploading an audiobook, and perhaps a simple quality check, they ask for a percentage of sales twice the size the author receives. Authors are starting to question this and, now, more equitable alternatives are starting to appear.

An important shift now is that predatory and fraudulent companies are being exposed, as authors come together to protect their best interests.

ALLi, the Alliance of Independent Authors, is helping authors sort the legitimate actors from those that have been subject to repeated customer complaints and legal action. Their ranking offers a one-stop resource for authors to determine if a publishing service comes vetted and recommended, with a Watchdog Advisory, or somewhere in between.

Another form of author alliance is common branding.

For example, Electric Eclecticallows its members, Indie Authors and small press publishers, to use the Electric Eclectic branding and share in the brand and individual author marketing initiatives.

My own expectation is, it will be harder to survive without forming an alliance, partnership or collaborating with others.

Take note from some of the big brands who partnered up to expand their reach and increase sales. For example, Starbucks and Spotify, giants in the coffee and music streaming business. They integrated the Spotify mobile app with the Starbucks My Rewards program and app. When customers were in the store, they could use either app to find out what music is playing in the store and add it to their saved music in Spotify.

The payoff for Starbucks was that the collaboration drove customers to download the app and join their customer loyalty program. As for Spotify, users who subscribe to their paid memberships get extra points for Starbucks My Rewards program. The partnership is mutually beneficial, and both companies have the potential to reach the other’s audience without sacrificing their brand.

And that is the key, Mutually beneficial’. Time to get you Mutually Beneficial coalition(s) up and running.

Social-Media-Crowded

12 – Crowded Social

Indie Authors must contend with far more than the competition of other books. You must also compete for space and attention which a million and one other products and services are fighting for.

This is most obvious of these are other forms of entertainment.

Almost every day some newform or platform for entertainment is announced. The sources proliferate online, authors compete with not only radio and TV, but the new streaming services beyond just Netflix, including Disney+, Hulu, and Amazon Prime, along with sports, live theatre, podcasts, video games, and more.

It can be difficult to stand out, to be seen when you are alone. To stay relevant, Indie Authors need to brand themselves and, as above, share branding, at least for some of their works.

One area where indies can have an upper hand is on a local basis, one’s hometown and county. This year 2020, make it a prime task to link up with your local media, radio stations, newspapers and television. Find out who runs Podcasts and blogs with local content in your area.

Once you have some airtime under your belt or even scheduled, you will find organising book signings far easier as your target destinations will be more receptive.

If you get on extremely well, why not have your local radio broadcast their show from the premises you are holding your signing. You make the radio happy, the bookstore happy and get a ton and a half od great exposure in your local community… hey, celebrity status at last!

Basically, as with all marketing. Think ‘outside the box’. (At least a little)

 

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13 – Fundamental Shifts

Of course, fundamental shifts in publishing will continue and not all of them will be predictable. (Except maybe by me? Lol) Authors do need to stay informed, this year 2019, we saw Sci-Fi, Cosy Mysteries, Women’s fiction and Historical fiction all come to the forefront of ‘trending’. I expect this to continue, at least for the first quarter of 2020.

Over the past years, we have seen Amazon grow from a minor player to the largest book distributor. Borders and the subsequent focus on B&N and Waterstones. Direct to consumer marketing, the vexing issue of ‘Discoverability’ and powerful trends like Open Access. Increasing globalised markets, innovations of workflow, and so much more.

But above them, all were the sea changes in how books of any kind were bought and sold, whether print or ebook and what this meant for the process and structure of publishing.

I think, starting now, we will see the effects of consolidation. Maybe. Eventually, an emergence of supergiant companies, such as the joining of forces of such giants as Pearson, Bertelsman, RELX and Lagardere… all as one? Maybe.

It is not so farfetched. Penguin (&) Random House, now incorporates Harper Collins. Nature and Springer are now one company. Each is a behemoth in comparison to what was considered ‘big’ just 20 years ago.

So, what does this hold for the Indie, the single hard-working writers such as you and me?

Thankfully, I see the road ahead as favourable.

While scale and centralisation may well be the future for the giants, the smaller ‘Davids’ of the world can look forward to continued diversity. Which is a good thing.

The growth of writing platforms, like Wattpad, YouTube for words, Vice, Buzzfeed, blogging and niche newsletters, are all thriving, which proves the case for more an unfiltered environment, rather than a controlled one… (one of the reasons Facebook is losing users.)

Think about the indie publishing markets future like the ripples caused by a stone being dropped into water.

Today, we are in the centre… time to ride the ripples outwards as they and the market expand.


Did you know Electric Eclectic has its own Amazon store?

@open24 lists all Electric Eclectic books, books from associate publishers and a range of gifts for writers and readers.

Have a browse now, @open24, an Amazon store.

openhead2

Bait your books to catch more readers.

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Okay, so the title of this post is probably not the best metaphor ever written. Maybe, I was just fishing for compliments, or reeling you in… okay, okay. Enough.

But relating your books sales, or rather your book marketing, to fishing is not so far off the mark as you may think.

I am sure you would have heard the term ‘hook’ used many times when referring to writing, particularly fiction

Most authors know and recognise the importance of having a ‘narrative hook’ in their book’s opening lines and at the end of each chapter, even in the closing paragraphs of books in a series.

The idea, of course, is to leave your reading wanting more, wanting to know what happens next or indeed, on ‘tenterhooks’.

Which, by the way, is an old English word deriving from the 14th-century wool making industry. A ‘Tenter’ was a frame used to stop cleaned woollen fabric shrinking, (from the Latin ‘tendere’, meaning ‘to stretch’). Hooks are placed around the edge of a frame, to which the fabric was attached, so it streached it enough to stop it shrinking whilst drying.

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Hanging fabric onto a Tenter

By the mid-18th century, the phrase ‘on tenterhooks’ came to mean being in a state of tension, uneasiness, anxiety, or suspense, i.e. figuratively stretched like the cloth on the tenter.

However interesting all that may be, these facts have nothing to do with fishing and by association, sadly nothing to do with my terrible metaphor.

 

So, let me get to the nitty-gritty of this post, which is about your book’s description.

For this blog post, I am including your back-cover blurb and the description you use on your sales page of online sites, such as Amazon, Barnes & Noble etc. as the ‘description’ discussed.

It seems, by the requests for answers I receive and the social comments I read, the writing of your book’s description is an area many authors struggle with, which is, on consideration rather strange as, after completing an entire novel, pages upon pages of creative writing, authors should then struggle to write a dozen or so lines describing the very premise of the book.

Which is, in all honesty, probably one of, if not the most important few paragraphs of the entire work.

What I find is, as the creator of the story, authors tend to want to put every element into their book description. (Much the same is true in amateur cover design.)

The thing is, the description is not supposed to be a summary, or a report, or a review. It is simply an advert. The intent of which is to ‘reel’ in book browsers and have them buy your book.

Allow me to elucidate.

Someone will buy your book if…

Firstly, the little thumbnail image of your front cover catches their eye.

Then, when they enlarge, click, expand or whatever they might need to do to see your book as a larger image if they like what they see at the smaller resolution. (The reason you need a great cover artist. One like PeeJay Designs. PeeJaydesigns@mail.com)

This is the online equivalent of having a potential buyer physically pick up your book from a bookstore shelf and hold it in their hands. If they never pick it up they will never buy it.

The next step is, your potential purchaser will now read the carefully crafted and captivating description of your book. This could be the ‘blurb’ on the back cover or the description given on an online bookstore.

Reaching this point means the cover has done its most important job.

Of course, your book’s description will stop the reader in their tracks, intriguing them enough to want to…

One, buy your book immediately or…

Two, read some of the ‘Look Inside’. (If in a physical bookstore, flick through and read a few random samples.) and then they will, of course, buy your book, won’t they?

Sarah Gribble of The Write Practice, says. “I recently picked up a nonfiction book, which I don’t read many of, and almost put it right back down. But the description intrigued me. It got me to read the first couple pages, standing right there in the store. Then it got me to buy the book.”

However, if you have a lazy, badly worded and therefore an unsuccessful book description, they will simply move on to the next book, regardless of how wonderful your actual story may be, a story they, along with thousands of others, will never get to read.

This means you will have blown your chance, your opportunity to get the sale, all for a few lacklustre lines.

Okay, I hear you saying, “How do I make my book’s descriptions work for me?”

I’m glad you asked because it’s a little like fishing; you must bait your hook with the right lure, the right bait, for the fish you want to catch. (Yep, back to my metaphor.)

Perhaps, one of the best ways is knowing what to do and what not to do when writing your description.

The (basic) do’s:

Always write in Third Person

Use keywords, emotional words, like chilling or passion; they work well for both nonfiction and fiction book descriptions. You can Google power words to find some good ones. But do not overdo it.

Also, consider what people might be Googling that would take them to your book. This is especially true for nonfiction works. Think about employing those in your description.

Be succinct and to the point, no purple prose or verbose writing.

Be clear about the genre, the main genre, do not focus on sub-plots. i.e. if you have a thriller, say so, do not harp on about the romantic story which runs as a sub-plot.

Employ the proper utilization of grammar

Use eye-catching, powerful language. Just like your book needs a hook at the beginning, so does your book description. No one’s going to continue reading the description, let alone the whole book if the first line is as boring as dry toast. Plus, this is often the only thing an online shopper will see before they are prompted to click to see more, and you want them to click, don’t you?

Hint at the climax, never reveal it.

Tell your potential readers how perfect your book is for fans of… genre/style etc.

Mention any awards, high-class reviews, or serious ratings – (see notes below in ‘don’ts’)

Add any audience and age-appropriate.

Give trigger warning when it’s necessary. (These can have a positive effect on sales.)

The (basic) don’ts:

Never use shouty capitals.

Give too short a description.

Cut off words

Make false or misleading claims

Double/triple edit. Do not allow any misspellings or typos to get through. If you cannot write a short description without any errors, there is little hope your book will be error-free.

Do not employ ‘date language’ like ‘just released’ or ‘new novel’, in a week it won’t be and you will need to re-word your description.

Stay away from aggressive calls to action. Such as “You MUST buy this book”. Using such language lends a note of desperation and drives potential buyers away.

Do bear in mind retailers accept differing lengths of descriptions, so you may need to tailor it to each site’s requirements.

Surprisingly, some things you might think influence, do not, according to recent Bookbub research;

It seems it is irrelevant to include details of which type of bestseller you may have, i.e. New York Times Vs USA Today. Simply saying ‘Bestseller’ has far more significance.

Adding a question at the end of your description has no effect on your potential purchaser’s decision making. Which makes doing so a total waste of time.

Neither does saying the book is your debut novel, or your tenth novella, or your seven hundredth and fiftieth for that matter. It has no significant impact on the choice to purchase.

Therefore, use your description to tell people about your story, get them intrigued, wanting to know more.

Avoid telling them about ‘the book’. You may be proud of all those things, but readers don’t give a flying ***, they simply want to know if they will enjoy the story.

Including the series name in the description did not affect readers positively or negatively. Therefore, adding such information (in the description) is pretty much a waste of time and effort. It seems the cover, and the titles on online pages, already show that information; so potential buyers do not want the same information repeated over and again… they know, they get it already.

I now hear you asking how you get to a good description.

The easiest way is to create two versions of similar text, like this:

hook1

hook2

Both versions have the same information. They both start by listing the accolades which represent the renown of the book.

However, from there, description A focuses more on Nick Dunne’s perspective, while B hones in on Amy.

So, go ahead, create two versions of your book’s description, test them against each other and determine which works best for your book.

Use friends to help you decide. After all, their point of view will be far more accurate than your own; you will not be buying your book, they will and they know what attracts them better than you ever will.

Try using the following suggestions as an outline guide.

Start your description by using a bold opening sentence, possibly a statement to grab the reader’s attention.

Use at least one hook to grab readers’ attention.

Ensure the description does not contain any spelling or grammatical errors.

Make certain to ‘inspire’ your potential reader to ‘buy’.

While I do not suggest using direct comparisons to ‘famous’ or ‘renowned’ authors, (such as “…is the new Stephen King” or “Better than Sophie Kinsella…”) which is considered cheesy, desperate, egotistical and opens all sorts of avenues for negative feedback and bad reviews, it may be worthwhile making a statement your book would be “Perfect for fans of Lee Child” or “Martina Cole fans will love this gritty and convincing thriller

Note, the words, ‘Gritty & Convincing’ are taken directly from the cover of Martina Cole’s book. Never be afraid of copying the methods and styles used by major publishing houses.

Once you have found a style and method which suits you, why not create your own template and use that for your future books?

After all, great fishermen have their own way of baiting their rod for the type of fish they want to catch. You can do the same, go get the readers you need, lure them in, hook, line and sinker.

See, fishing is not such a bad metaphor after all.

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I have compiled a wealth of information to help authors of all capabilities and experience to know more about the publishing world, books and being indie.

To share this information I created two books, The Frugal Author, which is all about publishing at the lowest costs for the maximum return, and ‘Lots of Author Stuff You Need to Know’, which contains, funny enough, lots of author stuff you NEED to know.

These books are full of useful and enlightening information, are designed to help you avoid making costly mistakes and to help you generate profit as early as possible.

Both books are published as low-cost eBooks, waiting for you to download right now.

mybook.to/Authorstuff         mybook.to/FrugalAuthor

 Redbooks2

 

Inspiration does not have to be Pretty.

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A good writer has no need to look for inspiration and ideas, they will come flooding unto them.

The fact is, each moment of every day we are surrounded by a million and one stimuli which only need us to recognise their being. We must feel, hear, sense what is around us, what is happening in front of our eyes.

We must allow our perception to absorb, to let our mind create fiction and fantasy from implied interpretation. We must permit our creative seed to run wild.

nathanblog4-700x375I have written on this subject before, albeit from another perspective, in a post called The Curse of the Muse

 

This post is a little different.

A short while ago, possibly a good few months past, I read a post on a social media site from one of my connections. I think ‘friends’ is the general term used.

I was touched by the raw honesty of the post; so much I saved their words so I might use them as a basis for my own writing, either in situation or character creation.

I feel a little guilty for ‘stealing’ these heartfelt outpourings, yet, I am acceptive to the reasoning of creativity and the understanding of where, how and by what means we writers find our inspiration.

You see, most of my works, regardless of genre or setting, focus on our humanity, on social and personal interactions and on life itself.

The following is an edited version of the social media post mentioned. I am sure you will understand the reason it resounded with me, especially if you are a reader of my books and other works.

***

This is it… 

“This isn’t poetry.

It’s not placed on a pretty post.

There are no pictures to pull you in.

This is just me needing to vent and I suppose those who want to know will read it through; there are a few thousand of you, maybe more and I’m just this sickly, tiny, thing who is easy to overlook.

My life isn’t an open a book, but should the play ever be released it will read like a tragedy of comedic design, one that tears the heart and rips the mind.

Irony, you’ll find, is the underlying theme.

I was everything I was told I would be; yet with time viewed through a rear-view mirror, I am nothing which holds value beyond the front door and those therein are on their way out.

I’d leave too, but domestic skills, they don’t count and writing words has yet to pay the bills; besides, without a degree to back up the lines, there are those who say I’ve spent the last three years wasting my time.

It’s pride, I know, but I’m pushing four decades old and I’m not sure I’m equipped to go back to the shit I did before I became a mom and wife.

I mean no offence, but I’m better than a burger to flip, or the next bag of groceries to sack, my mind knows too much to do that any longer.

I could go back to school, try and educate, but what do I do with the stack of debt that’s all late?

I have no resume. That’s the cost, the loss, of being nothing more than a stay at home mom.

What now?

Who am I without the domestic, the wife, the parental role to play, day to day?

So much needs to change and I’m scared to death I’ve waited too late.

Surely this cannot be my fate?

Even this, the sound of my self-pity makes me sick; but this decline of mine, it didn’t happen overnight.

It wasn’t quick.

My worth was stolen by minuscule measures, so slender the slices, I failed to feel the knife and yet looking at my life there’s nothing left but a bloodied mess.

I should find my way out of this.

I’m not as weak as I seem, but at this moment, I am on my knees.

This is not who I am, but damn, I don’t know what I’m supposed to be.

I’m a little lost and there’s no one looking for me.”

***

I titled this blog post, ‘Inspiration does not have to be Pretty’.

It does not.

Neither do the resultant writings. But I genuinely believe our words should be honest, open and emotional. After all, these are the driving factors of life, our lives. It is what we all have in common, it is what we all respond to… even in fictional stories.

Thank you for reading another of my Ramblings.


Please subscribe/follow this blog if you have not already done so. The button is on the top right of this page. I appreciate your support, Thank You.

Visit my website (HERE) to see my books, works in progress and other projects currently underway.

https://paulznewpostbox.wixsite.com/artworks/boggleeyes
Selfie!

Stewart who?

A short while ago I wrote a post as a guest blogger for Noreen Lace on her ‘writing 365’ blog.

The post is about the love one must have for writing to succeed as an author.

These are some of the words I posted on Noreen’s blog.

But it’s just a dream, I guess.

I write to leave a trace of my being, however faint that may be.

I hope, or dream, at some point in the future, someone somewhere will dust off the cover of one of my books and open it. Turning the yellowing, fragile pages for the first time in a millennium.

As they read my words, they shall hear my voice echo through the centuries, be touched by my narrative. I wish them to become one with my story, lost in the world of fantasy and fiction which inhabited my mind generations before… Then, I would not have lived for nothing.

But it’s is just a dream, I guess.

What brought this to mind, was reading one the newsletters I subscribe too, one I often use as a ‘go to’ area for inspiration.

Now, obituary’s may not be everyone’s first choice or idea of inspirational reading material but believe me, there are many strange and unknown quantities revealed in an in-depth obituary, which is why I subscribe to the ‘Notable Obituary Newsletter’as I do with a blog called ‘Defrosting Cold Cases’.

Capture

Yes, I do write crime and murder and psychological drama, not exclusively, but they have become a major part of my overall works, so there is no need to call the police… just yet.

As usual, I digress from the main thread of this post.

Taking my statement above, call it a legacy statement, I connected the thoughts I carried when I wrote it, to one of the obituary notices in today’s, (Feb-4th), newsletter.

The notice is about the death of a man called Stewart Adams.

His name probably means very little, if anything, to you; yet this man has affected many people’s lives, possibly… make that probably, most humans on earth, and yet as I have said, most of us have not heard of him before now.

If I said Stewart Adams was a British chemist, would that help?

No? I thought not.

However, if I ask you, asked anybody, what ibuprofen is, I am sure you could tell me it is an anti-inflammatory pain killer.

In fact, it is one of the most commonly used drugs of its kind and Stewart Adams was the British chemist who led the team that developed ibuprofen.

THUMBNAIL_ibuprofen

Stewart insisted he was his own guinea pig, he always tried out the drugs he developed on himself.

“I always felt it was important to take the first dose before asking others to do so,” he said in a 2012 interview with Trends in Pharmacological Sciences.

His creation of ibuprofen came about during a search for a better drug to treat rheumatoid arthritis.

Possibly one of Stewarts most notable quotes is from ‘The Telegraph’ newspaper interview with him in 2007.

“It’s funny now, but over the years so many people have told me that ibuprofen really works for them and did I know it was so good for hangovers? Of course, I had to admit I did.”

So, we have here the legacy of an intelligent man, a man well respected in both his professional and social communities and a man whose legacy most of us have ingested and benefited from at some point in our life.

Yet, very few of us have ever heard his name mentioned. In that respect, he is almost as unknown as say, you or me.

Which, in my regular rambling way and via my twisted neural pathways, leads me to say this;

No matter how many or how few books you write, how many or how few you sell, by publishing just one, one small short story, you are leaving your own legacy, a mark of your being here, here in this world.

Do not have concerns about becoming famous or well-known. Do not try and chase false celebrity, for no matter what you do, how you affect others’ lives few if any, will recall your name.

Be happy with what is and what you write. If you are honest and true to yourself, your soul will live on forever in your words.

My own words, those written above, then become as much yours as they are mine.

I’ll repeat them again, leaving out the ‘just a dream’ part.

I write to leave a trace of my being, however faint that may be.

I hope, or dream, at some point in the future, someone somewhere will dust off the cover of one of my books and open it. Turning the yellowing, fragile pages for the first time in a millennium.

As they read my words, they shall hear my voice echo through the centuries, be touched by my narrative. I wish them to become one with my story, lost in the world of fantasy and fiction which inhabited my mind generations before… Then, I would not have lived for nothing.

Write on 😊

Paul


P.S. take a look at my Crime & Violence collection, three books of short stories I know you will love.

oie_transparent

 

Kindle

Volume 1             mybook.to/CandVKindleV1 

Volume 2             mybook.to/CandVPaperV2

Volume 3             mybook.to/CandVKindleV3

Paperback

Volume 1             mybook.to/CandVPaperV1

Volume 2             mybook.to/CandVKindleV2

Volume 3             mybook.to/CandVPaperV3


 

Why author’s should listen to the radio more often.

callout1

Okay, so this is another long (and boring) title for a post.

But you know what? I have found oblique or inferred titles do not get the views, irrespective of how well thought out those titles may be, and regardless of the quality of the post’s content.

Possibly, this is because many readers just ‘don’t get’ them? Or it maybe it is because people think the writer is being ‘a bit too clever’?

So, here I am with a plain statement for a blog post title. At least this way you get the gist of what the article is about… or do you?

Read on to find out…

I am a regular listener of the radio. I don’t just mean music radio, the odd quiz show or sport. I am referring to ‘talk’ radio, interviews, articles and in-depth discussions.

Serious radio, if you like to call it that.

I got hooked on listening to this sort or broadcast some years back when I did a lot of driving. Sometimes music becomes monotonous; there are times when even your favourite and most loved tracks won’t cut the mustard.

Then you have the ‘Radio Presenters’, we used to call them DJ’s back in the day.

But that was when DJ’s were star celebrities, when everyone and, I mean everyone, knew their names because they were bloody good at entertaining and engaging all who were tuned in.

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Unlike the inane, immature, crass drivel which spouts from the mouths of the current drove of unprofessional, clearly uneducated people who host many a radio shows, both on national and local stations.

Okay, rant over. Back to the article…

When you have many miles to drive, listening to intelligent and informative conversation, presentation and debated opinions is often welcome company.

I have found many a premise for a new story, or a character base, or a situation to set my tales within, by listening to such programmes. Some of those inspirations are still with me, unused. Some are notes, other simply bullet points, an aide memoir waiting to be built upon at some future date.

Others have found homes, they are now part of my story worlds awaiting the next reader to uncover their being.

Yes, one’s muse may be triggered by many things. All writers, I am sure, gain inspiration from a million stimuli each and every day; films, TV, magazines, social media, overheard conversation, observed actions… the list is limitless.

BUT…

For me listening to the radio has become a prime source for stimulating my creative juices.

I think this is because when one listens exclusively, that is without accompanying visual input, the mind can focus more accurately, its subconscious, or semi-conscious, concentration allowed to fix, to centre on the words alone without distraction.

Yes, when driving the main emphasis and attention is clearly applied to controlling the car and reacting to all which is around you. However, your cognitive ability allows another part of your mind to absorb and assimilate the information you hear, clearly and precisely, without conflicting with the prime task in hand, that is your driving.

When I hear something of interest, I take a mental note of the time, channel and programme name, so when I am home, I can go to the broadcaster’s website and re-run the article I heard earlier. It is then I make my written notes and detailed memos.

Allow me to give a couple of examples by way of explanation.

 

The following is from an earlier post, (January 2015), called ‘Subject Matter’. https://wp.me/p5nj7r-2H

A few days ago, while driving home I tuned into a programme which was delving into the issue of female autism. This report was enlightening enough regarding the subject itself. I found it full of stimulating information which I could, and still can, use in my future writings.

However, one statement touched my heart to such a degree I knew I had found a wonderful gem of inspiration.

One of the experts discussing this condition told of his interview with a young sufferer who, upon being diagnosed, said to her doctor, with much relief;

“For all my life it felt as if I had a black spot inside of me. I thought it would never go away”.

That one simple sentence was, for me, like finding a pot of gold at the bottom of the rainbow. Those of you who are artistically minded will, for certain, understand the enormity of such a stimulus.

Another example, which I have already taken advantage of, by writing a poem called ‘My heart’, was during a play where one of the lines was about skeletons ‘kissing with their skulls’.

I wrote the following poem shortly after arriving home that evening.

Here is that poem.

skeleton-sex-energy-transfer

My Heart

My heart is a grave for lovers

Where skeletons embrace ever crumbling lust,

And skulls kiss in breathless anguish.

 

Scarlet blood long soaked into the ashes,

Forgotten passions abandon, the cast-off flesh,

Sensuous agonies of the soul

Haunt faded moments embezzled by time.

 

Rise up from the earth,

Stand upon your tombstone,

Seek your absent self, your withered spirit

Wandering aimlessly in immortal eternity.

 

But look not within my heart,

For it is but a grave for lovers.


This poem and many others can be found in my book Shadows of Emotion.

Shadows of Emotion (kindle)

         Shadows of Emotion  (Paperback)         

OR simply paste, ISBN-13: 978-1500510312 into your Amazon search bar.

 

 

 

 

Lots of Author Stuff You Need to Know

This blog is all about sharing ideas and information about writing, to writers and authors.

Mostly, I share this information solely by way of a post, or two, on this blog.

Occasionally, however, a blog post is not enough. The amount and complexity of the information given are far too great, as with the following.

In these instances, I find it best if I assemble all the information and bind it together in one place. In other words, make it into a book.

Recently, I have published a second book dedicated to answering questions I am frequently and regularly asked by novice and established writers and authors.

This post is an introduction to that book.


february-calendar-page-clipart-1

In February this year (2018), I published an eBook called ‘The Frugal Author’.

It is, as one might expect from the title, a book about publishing at the lowest possible cost.

It is NOT a ‘how to’ book. Neither does it portend to be a step by step guide.

TFAcover

The Frugal Author is a book which considers indie authoring as a professional, commercial practise and, therefore, endeavours to share ideas behind the methods employed to minimise costs and maximise profits, just as any well-run, good mercantile enterprise should.

Following the publication of The Frugal Author, I am continually asked numerous questions about being an indie, small-press or hybrid author.

Many questions are common, others are those which frequently plague our minds; the ones we never openly inquire about for fear of feeling ‘foolish’ before our peers.

This has led me to create a book which gives the answers to those questions and maybe a few more? A book I have simply titled,

‘Lots of Author Stuff You Need to Know’.

AuthiorStuff

I called it so because that is exactly what it contains, lots of author stuff you need to know.

This book is all about helping indie authors by sharing knowledge, like insights into book parts – which to use & where, important printing terms, best word counts for genres, formatting, the differing forms of editing and a ton of other ‘Stuff’ which is considered in this books various sections.

‘Lots of Author Stuff You Need to Know’ is produced as an easily downloadable eBook, available from most online retails including Barnes & Noble, Kobo, Scribd, Baker & Taylor, Tolino, Angus & Robertson, 24Symbols, Playster, Overdrive, Bibliotheca and, of course, Amazon.

Get, Lots of Author Stuff You Need to Know HERE

Or from Amazon HERE

Go on, treat yourself today.


My fiction, semi-fiction and non-fiction books can be found by visiting my website, http://bit.ly/paulswebsite

See you there, Paul.

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Me!

Just before I go, don’t forget you can read many e-books with Kindle Unlimited. Why not try it FREE for a whole month (30 days), HERE.

You have nothing to lose and a whole library to gain!

How to sell you book series by writing another book.

 

 

Does this title sound stupid? (Don’t answer that.)

I was trying to come up with a fancy, clever, literary genius of a title, one which would give an undeniable clue to the content of this post.

I got a few good ones lined up and then re-read them. Most were so oblique even I forgot the connection. Others read more like popular newspaper headings than a serious post about writing.

In the end, I settled for what you have above. Which cannot be too bad because here you are, reading me waffling on about something inane.

Okay, on with my post.

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Many of my indie author friends, especially those who tend to write in a specific genre, have one or more series of books.

I know writing a book series is no new thing, but it is one which has become resurgent in popularity over recent years. This is partly because of a shift in reading habits, which in turn is partly influenced by film and television ‘franchises’. (I shall not go into the reading trends and patterns regarding general social psychology of the masses here… albeit a subject I love.)

The ideal is to have someone buy a copy of one of your books and like it so much they rush out and by the whole series… or nowadays go to an online bookstore; not so much fun as browsing a ‘real’ shops shelves but quite practical, especially for social hermits.3D0BD1E700000578-4211670-image-a-35_1486740472482

Anyway… I seem to be digressing.

The problem, it seems, lays with having ‘that someone’ buy the first book of your series.

Herein lies a quandary.

Until such a person has a copy of your book in their sticky mittens, they shall never know how captivating the story is. They shall never know your carefully crafted characters, fall in love with your protagonist or hold disdain for your antagonist.

Neither will they learn how well you write, narrate or how charming a tale spinner you are. Which would all be a ‘bit of a shame’.

Oh, I hear so many of you thinking, “it’s all about promotion and marketing, that’s how you get readers.”

Well, yes and no.

Yes, it is about promoting your works, and NO… Allow me to enlighten you on my reasoning.

It is not all about promoting your books. (‘Promoting’ is a word I shall use as an ‘umbrella’ term to include marketing, advertising and such hoo-ha for the duration of this post.)

It is all about promoting you, your books, both individually and collectively, and your author brand, in a certain way.

If I were to cover all these topics, in one post, I would end up writing an entire thesis three thousand pages long, neither something I have time to write in one sitting, or, I am sure, you have time to read. So, I shall concentrate purely on one aspect and follow up, in future posts, on other relevant subjects.

As the amazingly conceived title of this post states, I shall continue discussing your book series.

It has become something of an urban legend, a myth which survives to the present day and one which far too many authors still fall prey to, that is the one which says: “if you give your first book of a series away as a freebie you will gain lots of new readers who will buy all your other books.”  

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That is a lie, promoted by those who generate financial gain from (often desperate) indie authors. Free may have been a viable option in the early days of the internet when Amazon was just a simple bookstore when indie authors were referred to as desktop publishers and vanity press meant having a book for sale outside of a mainstream publishing house. (See: https://wp.me/p5nj7r-1fn )

There are ways forward, none are push and go or plug and play. Each takes time and consistent effort to achieve and not all will work equally for all authors, their books or series. Book promotion is not an exact science.

Thunderclaps, Daycause, Blog hops, Tweet chains can all form part of your overall promotional strategy… You know, the carefully planned and timed schedule you have designed. The one which ensures you maximise each promotional effort… Yeh, that’s the one, your synergetic multi-arena integrated sales stratagem for the 2018/19 marketing period.

However, few authors consider writing a further book, or two or three or more to help gain and build readership and, on the face of it, with good reason. After all, writing another book is only adding to the series and that takes us back to square one… doesn’t it?

Not necessarily.

You see, this is about taking a new approach to authors promotions, in this case, Prequels… now, I know prequels are not new; way back when, we had Charlotte Brontë’s ‘Jane Eyre’ (1874); but did you know that Jean Rhys wrote the ‘Wide Sargasso Sea’ in 1966 as a prequel and response, describing the background to the marriage Jane learns about after going to work for Mr Rochester?

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How about a prequel with a difference?

Let me ask you some questions…

What if… you could write a shorter book, a book especially targeted at attracting readers to your current series?

What if…  a group of authors would help you promote that book?

What if…  a book brand would include your book in its promotions, making it constantly visible to a global audience, online, in magazines and via social media?

What if…

What if…  you became an Electric Eclectic author?

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Currently, Electric Eclectic are well known for their ebook Novelettes, their short stories books which help connect readers and authors.

But now, Electric Eclectic is launching a form of book they call a ‘Proquel’

These are Prequels, Character Backstories and Parallels designed specifically to introduce readers to your book series, in fact, the name Proquel is simply an amalgamation of the words promotion and prequel. (Pretty cool, yeah?)

Now… unlike many books, an Electric Eclectic proquel is unashamedly a promotional tool. While there is no compromise regarding the quality of content or storytelling, these books do not have to be full-length novels, but novella’s, with a suggested word count of between 17K and 40K words.

Once assessed and accepted by Electric Eclectic, your book(s) benefit from all the marketing and promotional activities of Electric Eclectic and your fellow EE authors.

You will have your books on the Electric Eclectic website along with a personal author page and much more. You can check out the Electric Eclectic website HERE.

And…this is the BEST BIT… you make money on your proquels too… yep, you still earn full royalties on your book sales. future

 

Electric Eclectic is NOT a publisher and does NOT take royalties.

You will get all the above for a minimal fee… and I mean a minimal fee.

You have nothing to lose.

So, why not find out more about becoming an Electric Eclectic author and, how writing just one other book, could help you sell your whole series?

With major ground shifts and changes occurring throughout the publishing and online worlds, becoming an Electric Eclectic author could be the best decision you make this year.

Simply Email EEbookbranding@mail.com for further information.

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Distribution paradox & disparity of price of indie authors books.

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Yep, that’s a long(ish) title but it says what this post is about.

I have been asked on several occasions if my books are [officially] available from outlets other than CreateSpace/Amazon.

The answer is: I am slowly extending the platforms where my books can be obtained. Migrating some and simply offering others on multi-platforms.

The reasons for the disparity are many, I shall not delve into them all here.

Another issue on many sites is the price charged for my books. This is to some extent beyond my control, or at least I am bound by certain parameters which make it impossible for me to have a single fixed price across all outlets.

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While this is somewhat annoying, I can see the relation with other products, the ‘recommended retail price‘, or ‘manufacturers suggested selling price‘, which individual retailers try to ‘discount’ against as they compete for their percentage of the market share.

 

I have come to accept, as an author, I am at the behest of these marketing trends and the need for retailers and distributors to make a profit, both which influence the pricing of my books.

Whilst I am happy in most cases to allow market demands to guide basic pricing structures, (after all, no one will pay more than they are willing,) it can become an annoyance in certain situations.

Allow me to explain.

EEgrungeI am sure, or at least I hope, you are aware of Electric Eclectic books. These novelettes, branded by Electric Eclectic, are designed to introduce readers to great authors and amazing stories.

The plan for Electric Eclectic is to offer each novelette at a uniform single price of ‘ONE’.

That’s £1.00, $1.00, € 1.00 etc.

While the Pound (GBP) and the Euro worked, Amazon.com insists adding tax after a price is set. So, the $1.00 becomes $1.34. (With the Euro, Amazon.EU & The Pound, Amazon.UK, the selected price includes tax, so you can accurately select a specific number which will show as the price the store shows.)

While I prefer the sales and marketing aspect of 1.00, a neat, round, simple figure. The issue is further compounded when listing your books in ‘other’ bookstores as they each have their own pricing parameters.

This gives a wide disparity of prices for the same item.

Take my book ‘Three Floors Up’, an Electric Eclectic Novelette such as mentioned above. This is 1.00 on both the Amazon.UK and from Amazon.EU. It shows as 1.34 on Amazon.com, although the price of 1.00 was selected on the site.

Three Floors Up

This alters further, to 1.39 & 1.43 on a dozen more online bookstores, until you reach Apple iBooks where it retails at 1.99, double the price, all bar a single cent, to that which I initially set when publishing on Amazon Kindle. (KDP).

I am sure there are reasons for such a wide differential, none of which I care about to the degree of losing sleep. This is because those who are dedicated to Apple are clearly willing to pay slightly more for a book, as are those who dislike Amazon. I know some people who detest them with a passion verging on hatred.

If you are one of the above or have a direct link, an investment, or another affinity with a particular bookstore platform you will be happy to know all my Electric Eclectic books, and some other works are now online at a selection of alternative stores. (My other books will follow in due course).

These are the main online retails officially authorised to retail my books.

Amazon, CreateSpace, Kobo, Barnes & Noble, Apple IBookstore (Tunes), Google Play, Baker & Taylor and Peecho, are the prime retailers and distributors.

These are my Authorised Booksites, ones with direct links to the retailers.

BookRix, GoodReads, Authorsdb, Authors Den,  and Electric Eclectic.

WARNING.

Bootlegging and unofficial distribution of books is a major internet concern.

Sites with unofficial listings of my books may deliver a poor-quality product. Downloads from these sites may infect your device with a Virus, deliver Trojans, Worms or Ransomware.

Such sites create opportunities for Phishing, Mining and Pwning of your Personal Data.

Only connect and use the Official bookstores I have listed above. If in doubt go to my author’s website or The Electric Eclectic website.


 

Get more tips, insights and information with this book… click the cover image, Now

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