Amazon’s A9 algorithm, dispelling a myth and the future…

Amazon-A9

In most of my posts, I ramble away in an unplanned manner, eventually making sense of, or come to a conclusion, about whatever topic is being discussed.

I tend to stay clear of jargon and try not to get too bogged down with the technical aspect of… stuff.

I have tried to do the same here; if you really want to get all techy and scientific you’ll need to undertake some research of your own.

Otherwise, please read on, some explanations, tips, and links are included.


‘A9’ is the proprietary search algorithm developed by Amazon. It is named after the company’s subsidiary which handles SEO

It has one job, to answer customer’s purchasing queries.

Please note, it is NOT Google.

Amazon is the primary destination for book searches, so understanding A9 is critical to your author success on this platform.

Amazon is happy to let A9 fly under the radar, even with A9 being somewhat revolutionary, to say the least.

We all love how Google seamlessly adapts its SERPs to your browsing habits, but A9 floated this idea successfully way back in 2004. A9 also pioneered visual street views long before Google Maps was a thing. The point is, despite being the most valuable company in the world, Amazon isn’t keen on pushing A9 through as a wide-lens search engine. In fact, you won’t find many people who have heard of the A9 algorithm.

The simple reason is, as I said above, it is NOT Google.

Amazon is not in the Searcher Intent business. Searcher intent is simply the type of request or query a specific user is looking for. For example, searcher intent is extremely obvious when terminology such as “buy” or “sell” is used. This is 100% commercial intent. E.G. “buy shoes” “sell my car” etc.

Whereas other intents, such as informational, e.g. “how-to” is also searched by users in YouTube, Google and other major search engines.

Amazon though, being a product-based search engine, doesn’t have this issue. That’s because people coming to Amazon are looking to do one and one thing only: Buy Stuff, like YOUR books. Unlike a traditional search engine, A9 does not need to consider whether someone searching for say, ‘Stephen King’ wants to learn more about the author or if they want to buy his books, Amazon it ‘knows’ they want to buy his books… and this is the most important factor. It is what shapes the way you need to work with A9 to gain higher rankings on the platform.

To place your book in a ‘high’ and visible position the A9 algorithm needs to consider factors such as degree of text match, price, availability, selection, and sales history.

Therefore, optimizing your books potential rating on Amazon begins before your listing goes live. There are several optimization elements you have control over and need to address before you sell even a single book.

amazon-search-algorithm

1, Book Title and Brand Name, (if any)

The most relevant keywords will be the title and subtitle (if any) of your book. As with Electric Eclectic branded books, the brand name is used as, or as part of, the subtitle.

This allows people optional and assorted methods of searching for your book. They can key in your book title if they know it or remember it, or at least search for something similar. Alternatively, they can use your author name, or simply type in the brand.

For example, when you enter ‘Electric Eclectic books’ into your Amazon search bar you will be presented with a list of all the titles, from authors who have written under the Electric Eclectic brand.

Check out Electric Eclectic at https://electriceclecticsblog.wordpress.com/about/

 

2, Book Description

While it is clearly important to write a compelling description to entice the person browsing to buy your book, consider using three to four ‘bullet point’ at the top of your description, such as, ‘Fast-paced Thriller’ or ‘Romantic Fantasy’, to clarify the genre of the book.

Bullets naturally stand out and make content easier to read than a block of text and help increases conversion rates.

Other bullet point options are such things as ‘Revised Edition’, ‘Prequal to ….’ and so forth. Not only does this help your potential buyers to decide, but it also reduces the risk of bad reviews due to a purchaser buying a book outside their regular choice/comfort zone.

A9 will also pick up on the words used, helping to target your book towards those who will enjoy your story.

TIP: Try by selecting three top-ranked competitors, (Mainstream publisher/agent listings are great for this) chose ones which boast the greatest number of reviews.

With the list of keywords in hand, remove those that aren’t relevant. As easy as that, you’ve got a handy list of keywords in your arsenal

In most cases, data from 3 or 4 competitors is enough to get started.

kindle-description-field-textarea

3, Pricing

Your books must be strategically and competitively priced. If they are your conversion rate will benefit.  Analyse the book pricing of those with high volume sale in your book’s genre, ensuring they are of similar page count/format. Find the ‘sweet spot’ price points, both on and off Amazon and price your book accordingly. Do not overprice or under-price, doing either will reduce your potential sales.

A9 takes pricing into consideration as it is in Amazon’s best interest to prioritise products (books) that sell.  To better your chance of being listed next to, or in the proximity of a ‘Best Seller’, you need to be thereabouts.

 

4, Cover Images

Although images are not a direct, performance-related Amazon ranking factor, they play a critical role in both your click-through and conversion rates.

While cover images are not factors A9 specifically evaluates, (presently) They are very important for your potential customers and can have an impact on your sales.

High-quality images which view clearly when enlarged can increase sales by as much as 10%, according to Amazon, and the A9 algorithm rewards products that sell well.signature

Are you looking for a bespoke cover? Email Peejay Designs at PeeJaydesigns@mail.com

 

5, Customer Reviews

Genuine, unsolicited, un-incentivised reviews are an ‘indirect factor’ which may impact your product’s rank on Amazon. Customer reviews can significantly influence the conversion rate, demonstrating their role in Amazon SEO. Books with strong ratings (four stars or higher) are more likely to rank higher in Amazon search results than those with less than four stars.

Although your Amazon ranking, as discussed, is dependent on many other factors; so often a two-star review rated book will show next to four and five star reviewed books. This could simply be because it is a new book is without enough reviews to give a true indication but more often it is because the author simply got everything else perfectly set up for A9, so the book appears higher on the pages.

You should constantly monitor your reviews to ensure customers do not abandon their potential purchase due to a negative review.

By responding to negative reviews in a timely fashion, you are showing your prospective customers you hold a value of their comments. This helps maintain positive overall customer experience.

You will notice at the start of this section I used the wording ‘Genuine, unsolicited, un-incentivised reviews’. This is because these are the ONLY reviews that Amazon A9 is concerned with.

Many authors believe that paid for, swapped, coerced or otherwise incentivised reviews help with Amazon rankings. Well, maybe they once did, but Amazon has been working extremely hard and are finding ways to validate every review.

Amazon uses a number of various systems to log everything… the numbers, the names, usernames, associated usernames (friends of), web locations, physical locations, device ID’s of reviewers, ISP addresses associated with reviews and many more data points.

This information is used to monitor the posting of fake and incentivised reviews, along with authors and businesses linked to enticing fake reviews. You may get away with one or two, but that’s about it, many more and A9 will flag your account(s). This may mean the reviews will be deleted, your account may be suspended or closed, just as those posting the reviews.

As A9 and its associated crawlers and bots develop and gather more information about each author/users’ actions and their algorithms enhanced, Amazon has vowed to clear all fake and incentivised reviews from the platform to improve quality.

Read more… https://wp.me/p5nj7r-1kR

 

51ap3vRNKyL._SY300_

6, Sales

The most important thing to remember about the A9 algorithm, and what differentiates it from traditional search engines, is that it exists to facilitate one thing: sales.

A9 looks at your title, product descriptions and the price you set to determine relevance. Together, these factors create a flywheel effect where improving one element of your product marketing also increases sales velocity which, in turn, improves your listing’s visibility.

Higher A9 ranking means more targeted exposure by Amazon, such as showing on ‘Also bought’, ‘Also viewed’ and ‘Frequently bought together’ directed to a relevant audience.

amList

 

7, The Future for A9

Looking at how Google evolved over the years gives us a look into how we believe Amazon is expected to change.

Amazon’s A9 algorithm will follow a similar trajectory, albeit more slowly and less aggressively (remember, as effective as it is, A9 is not one of Amazon’s most important ‘products’).

Amazon is working to fix many problems: low-quality listings, broken English, higher return rates and how people generate reviews (fake reviews, for example). Amazon has aggressively targeted fake reviews in the past few years, going so far as suing Fiverr directly.

In February 2011, Google released an update called Panda.

Despite its tame name, this update wiped out millions in affiliate marketer & SEO consultant earnings. Superficially speaking, the update itself was aimed at low-quality sites from a content point of view. Copied, scraped and poorly created content was the chief target, meaning that millions of low-quality sites were hit very hard and de-indexed. 95+% of traffic and all the income associated with it, poof, GONE.

Amazon is looking to publish a similar update; the goal to have listings that read well and avoid broken English, duplicate content and generally poor optimization overall, instead of just basing the majority of factors on sales directly.

One of the reasons this makes sense from a business point of view is to reduce the number of low-quality Chinese sellers driving out genuine, quality-focused businesses. (Think future competition, think Alibaba).

There are multiple other reasons it makes sense to Amazon’s business model.

This ‘Amazon Panda’, or whatever they may call it, will change the game, but what will ultimately turn Amazon SEO services & marketing agencies on its head would be an algorithm update similar to Google’s ‘Penguin’ update.

The Panda update in 2011 was big but the Penguin update actually changed the SEO game forever. Released on 24th April 2012 (version 1) it impacted close to 3.1% of search queries. If you’ve ever implemented an SEO campaign, you’ll know it’s a massive amount of organic search results.

In short, this update aimed to remove link spam. Any site which was using questionable link building tactics was hit and penalised. Organic traffic for some companies went to zero and some never recovered.

Amazon’s ‘Penguin’ update, a form of which is under construction (I have been told), will involve targeting elements such as sales manipulation, discounted product giveaways, which they are already combating, and overall search engine manipulation.

Other trust signals will become more and more important.

Industry chatter tells me that generating more than 3 reviews per day is a signal that Amazon uses to identify review manipulation. Other tools such as Fakespot or Reviewmeta are also very common for spotting fake reviews.

Third parties are building tools that identify fake reviews. Amazon has signals and software to reduce the amount of review spam on their platform.

The end result is if you want to stay 100% safe, ensure you stay within Amazon’s terms of service and avoid any algorithm manipulation

google-panda-penguin

 One final ‘thing’  to end this post..

Myth: Discounted books and Giveaways Still Work.

NO, they don’t.

This is an Amazon SEO myth we have to cover… discounted and book giveaways. They just don’t work anymore.

This was a very sharp change Amazon made almost 2 years ago now. The main tweak involved how Amazon weighted the ranking signal for discounted product sales.

Previously Amazon weighted discounted products (80%+) still relatively heavily. So, a small amount of discounted product giveaways resulted in large organic ranking movements.

The tweak Amazon added downgraded the weighting used. With this in place, running discounted giveaways just doesn’t make economic sense anymore.

Read more… https://wp.me/p5nj7r-1fn

reflection

A big chunk of (fast) luxury

s-l1600 (3)

My next significant car was one I regard as my first ‘sensible/adult’ car. The first of only a few which could be classed thus.

When I say ‘sensible and adult’ I mean a four-door saloon. A large family car with plenty of boot space. (That’s the trunk to my American friends.)

That this model boasted a 2.9ltr, 24valve, V6 Cosworth engine was just a simple little bonus.

I loved my Maroon coloured Ford Granada Scorpio Cosworth. It possessed all the best luxury mod cons of the time; quick clear windscreen, electric controlled seats – heated front & rear, electric reclining rear seats, heated wing mirrors, a trip computer, abs and so on. In fact, Ford threw every luxury they had into this big beast of a car, which could accelerate to 60Mph from standstill in around 8 seconds, (quite a feat for a car of that era) and keep going to 140 MPH. I can vouch it could easily do that figure without panting… not on a public road, of course.

I could often be found relaxing in the deep leather armchair style seats, moseying along comfortably at 100MPH while steering with one little pinkie finger. It really was like the lounge of a ‘gentleman’s club’, but on wheels.

What was there not to love?

s-l1600 (4)

Now, this is where I associate this car to that of being an author.

You see, it is all to do with speed and luxury combined.

When I purchased my Granada Scorpio, I did so as a part exchange using the vehicle I was driving at the time… one which was so clearly insignificant to me I forget it entirely, except it was blue… possibly a Vauxhall or another Ford?… as part payment. The rest of the cost was handed over in a single cash payment.

As you can tell from the above, this was not a main-dealer purchase, but a small car dealer who specialised in Ford motor vehicles, particularly the performance models.

s-l1600

The Scorpio was not new, not even one which could be considered low-mileage. The rear wheel arches were showing the firsts specks of rust. (It was the poor quality of the bodywork which was the eventual demise of this range of Fords.) But it was what I could afford at the time. The few pounds I paid gave me comfort, luxury and satisfied my need for speed.

I think this is the same for us authors.

We may not be able to invest in the newest, latest, all singing all dancing computer, whether from a fruit company or a replacement glazing manufacturer, but we all should have the most powerful, fastest machine we can lay our hands-on.

The reason is, no one wants to wait too long for the processes to take place, the loading, downloading, deleting, moving, sharing of files. Neither do we want to be left hanging while surfing and researching, selecting and storing images, research papers or historical records.

We also need space for our cover images, marketing and promotional material, let alone sales records and accounts.

So, all in all, the computers we need… and I say NEED… must do far more, far more efficiently and comfortably than many are truly able, especially those which come weighed down with Bloat Wear, regardless of what the spotty youth on the shop floor may try and fob you off with, particularly when he finds out you have no idea what TWAIN, Crapplet, Thunking or Blob means when speaking tech-geek.

My advice, if you can upgrade, do.

As when I purchased my Scorpio, you do not need to buy brand new from a main dealer, from a bright and shiny store in a plaza, or an out-of-town shopping complex.

You could do what I do and have someone build you a bespoke system.

I use a local, well respected, tried and tested, computer repair and solutions company which has been serving the local community for many years, at least twenty to my knowledge… when I say ‘company’, I mean son, father and aunty, along with an odd friend, (who may have popped in for a cup of tea several years ago and never left,) who inhabit a small hovel, one which is almost underground, in a side street in my town.

3-windows-8-store-app-tile-bloatware-100260256-orig
Bloat Wear

They rid my machines of all the unwanted ‘bloat-wear’ freeing up many gigs of space, add or alter all those PC boards and ‘silly-cone’ bits n bobs, (upgrading maths coprocessors… I overheard that one once… maybe in 1992?), to create a fast machine with an amazing capacity for storage and memory.

My ‘big machine’ (one of those the above people worked their magic on) has such processing power, that for five years we ran the entire UK’s outsourced agency for a major insurance company from home. The system ran a triple screen set up, national communications and real-time monitoring, along with the daily business.

Now, I don’t expect you to need or want such a server in your home, but it does give an indication of how far you could go if specify bespoke.

2017-09-25-productThis laptop, the one I am writing this very post on, says it is a ‘Compaq’, a brand which was absorbed by Hewlett Packard some time back. About the only original thing left is the casing itself. (No one wants to steal an ‘ancient’, well-worn looking laptop).

In it, I now run an Intel Core i9 with associated upgrades. All engineered for a fraction of the cost of going to PC World and buying a slower, less luxurious laptop.

Have a think when you’re ready to move on or renew your hardware. Can you get the performance of a luxury brand for the fraction of the cost?

Unless, of course, you prefer style over substance, why not check out your own ‘local’ computer man. Just make sure they have a good (& long) reputation and proven experience.

Okay, time to stop writing this post and get back to writing my books.

Catch you next time…


 

Just before you go, pop over to my author website and have a mosey around. I am sure you’ll find a book or two to tempt you.

Keep Happy, Paul 🙂

fbhead

 

Where to Start?

pooh_bear_and_friends_by_karesilver-d4quhfq

I shall start this post with a quote attributed to that most literary of bears, Winnie the Pooh.

“The beginning is a very good place to start.”

I cannot agree more.

BUT…

Knowing where the beginning is, is not always as clear cut as many may think.

You see, your story, any story, must start somewhere, but that start is often not at the beginning.

Take yourself. Take a tale you told about yourself the last day you did something… silly/forgetful/made a mistake… whatever it may be.

Now, consider how you began to tell your tale the first time you related it.

I bet it was not at the beginning, at least not the real, the true beginning of the string of events which led you to such an occurrence.

First, you would, by our very nature of communicating, have plugged it with a strong opening statement, or a soft lead-in, dependant on whom you were telling the tale, be it your Boss, you Mother, BFF or Lover.

You may have said something along the line of…

“You know, Sally and I often go to the bar on Staithes Avenue? Well, we went this lunchtime and, you’ll never guess what happened….”

OR

“I’ve driven down that road for the over ten years and I have never before…”

MAYBE it was, “Oh, my goodness, you just have to listen to this…”

None of those are really the beginning of anything but are leads to an section which is part way through your story, one which, during its telling, you will flit back and forth in time, building your tale of joy or woe into as a believable an anecdote as you can manage/feel right in doing, according to the circumstance.

Therefore, the same story told in the office to your boss will differ slightly to the version you tell your colleagues, or your family, once you are in the comfort of your own home.

girls-talking-restaurant-windowIt will definitely not be as richly dressed as your recount of the occasion in the bar later that evening, or as detailed with the emotions you felt during its unfolding when you share it with your lover while lying in bed.

The same is true of our fictional novels and stories; because the way we perceive them as we write is only a version of the whole. What we feel today will alter by tomorrow. By the time we re-write ‘that’ section of the first chapter, our entire viewpoint has altered.

Therefore, what we once perceived as the beginning was, in fact, only a starting point for us to begin writing. The true beginning is still to reveal itself to us.

The matter is, we should never believe our own opinion during one sitting, but allow ourselves the opportunity to alter and change the picture we carry within our mind. Each time we reconsider our work we must see it in differing light, simply because we are not writing to entertain ourselves, but others.Bloods-Veil-page-one.png

Consequently, by revisiting our works and by teaching ourselves not to become immovably fixated on any factor of it, such as the juncture where we originally started to tell our tale, we can then see our story from the viewpoint of others, those who will read our story.

Once again, Winnie the Pooh says it well…

“When you are a Bear of Very Little brain, and you Think Things, you find sometimes that a Thing which seemed very Thingish inside you is quite different when it gets out into the open and has other people looking at it.”

We want other people looking at our work, it is, after all, the whole point of writing; yet we want them to understand, to feel and to ‘live’ our story, empathise with our characters and lose themselves from the real world into our fantastical fictional world, we want and need them to believe.

To do so, we must see our books through their eyes, not our own. If that means starting the story from another place, be it a location, another moment in time, a different character’s perspective, then we must change the start of our story to this new beginning.

It may still not be the real beginning, you may alter it again before publication, write a prologue, an introduction, a prequel, or another book which leads on, even in an abstract fashion, to this one.

The point is, there is no true ‘right’ place to start your story, even the true beginning of your own life was far, far before any human existed, so where would you begin to start that story?

Now, while I much admire the genius of Winnie the Pooh and agree, “the beginning is a very good place to start,” I often wonder where the start actually is.


Looking for more literary insights, articles and short stories? Then look no further. The Electric Press magazine is available to read right HERE, for free.

Electric PressMay2019pub (2019_01_08 20_58_35 UTC)

A word of caution about FREE & some other stuff worth knowing about.

You may, or may not, have noticed I have not posted here for a while.

This is because there is so much happening in the book and publishing world; two areas I am involved in.

Here is one major ‘continental shift’ which is taking place right now.

freebie-alert

FREEBIE books have lost their appeal.

“The general public has become immune and dissatisfied with the mass of FREE and GIVEAWAY books.”

What was once a novel, loss-leading marketing tool, has become a haunt for freebie hunters who just want free and have NO interest in the author, or on many occasions the book itself.

In fact, Amazon’s own download figures show that ONLY 2% of ALL free books are read, with over 70% being deleted within 14 days of downloading. (or discarded in the case of paperbacks.)

The reason is, as free loses its appeal, authors and publishers now give away vouchers, gifts and run competitions to entice people to download their free books.

Simply, this means they are paying people to download in an attempt to manipulate the figures and gain a ‘ranking status’, in the hope it will influence genuine readers to purchase.

It will not.

Whilst this may have worked in the past, it no longer has any substantial legacy, particularly as Amazon has once again changed their A9 logarithms to combat this ‘false’ accounting of sale.

Now only verified ‘paid for’ purchases count towards rankings.

Which leaves only one possible benefit of giving a book away… that of building a mailing list for future direct marketing and sales.

BUT… this now only tends to create a false list of possible future people who may read another of those books, because once downloaded the ‘reader’ then cancels their subscription/listing (as is their legal right). Only dedicated Freebie hunters stay, waiting for the next free book you offer. Which is one of the reasons why only 2% of such downloads are actually read.

Most indie authors give their books away in the belief they will gain readers in the long term. Oh dear, they are going to be out of pocket for a long, long time and those authors who pay companies, the free book marketing businesses, are losing far more.

If it sounds too good to be true… it is.

paying someone to give away your book, (the book you may have spent a year or so producing, spending money on editing, formatting, cover design on so forth), in the vague hope ‘free’ will earn you an income, let alone cover your initial costs… without any guarantees…

Hmmph, doesn’t sound so good in the cold light of day, does it?

Read more about this here

 

images

AMAZON

Genuine reviews ONLY.

Sales logarithms are not the only change AMAZON have recently made. They have changed, once again the way customer reviews work.

This time for the best, in my opinion.

No longer will payed for, swopped or gifted reviews count, and if things work well, they will not even be shown.

ONLY true, verified, genuine purchases by readers will count. NO form of solicited or professional reviews will be accepted.

If Amazon can and do strictly enforce this rule, then for the first time will all authors get, and all readers have a genuine, believable overview to the quality of the books they are looking to purchase.

I hope this works and the cheats and charlatans are cast out.

 

Goodreads

GOODREADS becomes the ‘GO TO’ platform.

Goodreads has been around for a long time and has slowly progressed to become a mecca for book lovers.

This trend continues and is now being enhanced on several fronts. Goodreads shall soon be THE place for readers and authors to talk and deal with all thing literary. There are many changes which will be implemented during the next few years.

If you do not have a presence on Goodreads, either as a book lover or as a writer… get on with it… go now and sign up before you are left behind… and remember… you heard it here first.

Please don’t think I am in love with Goodreads. I am not.

The site is overbearingly confusing, they [Goodreads] do nothing to assist authors with marketing… but will soon offer paid for services, so I am told, which I guess will be expensive as they boast a high number of readers, even if few of those will want to read your genre/book/narration/style etc. unless heavily incentivised… but I wander off track again!

Read more about current trends here

 

 

Your book is out-of-stock, (not)

out_stock_en

I often hear authors sound flabbergasted when their books, even their newly launched publication, the one they have been working on for so long and spent a fortune, in both time and effort promoting and marketing, shows as OUT OF STOCK on major bookstore sites.

I mean, how can a brand-new novel, only published yesterday, already be out of stock? Besides, it has been published as a POD (print on demand) so it can never be out of stock… can it?

Why, if it is available from one site, is it showing as out of stock in another? It all seems so confusing.

I have been asked, “Surely if my potential reader sees out of stock against my book, they will simply by another book, someone else’s book… won’t they?”

My answer is “It is a possibility, even a probability.”

So, why can/does your newly published book show out of stock on some site and stores listings.

There are a few reasons. Much depends on who has published your book. CreateSpace (as was), KDP, or another online book publisher like Babybook, Smashwords or B2B, or a private printing company and, who holds your prime stock, if any?

That last part may sound a strange inclusion when speaking of POD books, but some places will/do hold stock, physical stock of POD books… I bet you never considered that before, did you?

Okay, so let me clarify some of this.

oie_Dpb9pMYFVorF

First, let’s speak of those who may hold actual stock of your books.

These are varied, so this is a general overview rather than a focused statement.

Many high street bookstores, even some of the larger chains, do hold some independent authors books. You may have to get ‘lucky’ (or have a proven ‘bestseller’) for your book to take up valuable shelf space which is at a premium at this level of retail, but it can happen.

I have several of my own books, (POD published via KDP), which are stocked by and on the shelves in maritime and military museum bookshops.

There are even a few re-sellers and wholesalers who are looking closely at getting more indie authors books in front of the high-street public… but that’s another story (Pun intended.)

Bookstores generally order their books on a fortnightly basis, often guided by their sales/buying/distribution agents convoluted algorithms, which are designed to predict purchasing patterns. Hence, if your book has continued/constant high-volume sales on a site such as Amazon, your book could, possibly, maybe, end up on the shelves of your local bookstore.

This is how the bookstore, should they have an internet presence, (I don’t know one that does not), may list your book as out-of-stock. This does not mean your book cannot be purchased via that particular site, only that the store does not have it on the shelf, or in their warehouse, but your order will be dispatched as soon as the new fortnight’s order arrives from the wholesale/resale company.

The agent will order your book as a multiple/bulk order and distribute copies to the relevant stores they supply the inventory for the two-week cycle. It is these companies who would, for example, buy from Amazon as part of the ‘Expanded distribution’ should you have enabled that option.

o-STEAMPUNK-WRITER-facebook

Now, let’s get to grips with the sites that do not hold any, or very little, stock and why they may mark your book as out of stock. (This post is Amazon focused, simply because they are the largest bookseller and I am certain almost every indie has or has had, dealings with them.)

Historically, the biggest times of out of stock, or two to three weeks delivery notices, came when Amazon was solidifying its position as the major book distributor in the world. It had a long ongoing, but quiet battle, with Lightning Source and the two main suppliers Amazon used as dropships, Ingram and Baker & Taylor.

As part of the ever-growing Amazon domination, it needed warehouse space and to reduce costs, which can spiral, expediently, even for a massive organisation.

Thus, Amazon reduced its stock levels of all POD books re-ordering necessary stock on a daily basis. But this was not always enough time for POD printers to supply demand in the timespan, hence ‘out of stock’ messages appeared.

All this, along with the continued adjustments since, created a shift change in the marketplace. Since the demise of Createspace, KDP is now undoubtedly the main supplier of indie books to Amazon Books, as it is part of Amazon anyway. So, for the least chance of having your book listed as out of stock, or as delayed delivery, KDP is your best bet.

Lightning Source, Blurb, Babybooks, Lulu, B2B and so on, take a secondary seat in the ongoing war for profits, which is what affects your book sales the most. You cannot blame Amazon or Barnes & Noble, Ingram or anybody else, this is what business is about, maximising revenue and profits.

On that basis, not one of these companies actually cares about you, or your book. (on an individual basis). It is nothing personal, your book is just another item of stock/listing among the many millions, which needs to be sold. So, if your POD company does not supply in time, has an issue with Amazon, your book may be tagged as out-of-stock.

Oh, occasionally it is a genuine mistake, someone clicks the wrong button, but that is far and less often than many would have you believe.

Even if your book is not listed on the major sites, the POD wholesale/agent distribution factors do still influence the availability of your book.

The note to take from this post, if nothing else, is the misconception most indies have in believing all orders from a POD publisher are printed there and then, to order, on the order/request of each customer. This is not necessarily true, as I have explained above.

Which is why you could see that unwanted message, ‘out of stock’ on your books sales pages, no matter which site(s) you use.

oie_transparent (5)

Finally, as a personal disclaimer, arse covering statement… there are far more book publishers/printers/distributors/suppliers than I have mentioned here, like TOAD Publishing… oh that’s my own Publishing house!

The secret is to choose the one, (or the several), which suits you and your needs the best.


Writer Picture

 

That’s it from me just now. I hope this post has been helpful.

Please subscribe to Ramblings from a Writers Mind, then you will know when one of these sporadic articles has been posted.


In the meantime, you could sit back and relax with some Tales of Crime & Violence… go on, you know you want too. https://goo.gl/8aY9XR  

You can download the Book versions if you prefer. https://amzn.to/2P1BwHO

Choose from volume 1, 2 or 3. or better still, grab all three and save yourself from coming back for another.C&VeeColl

 

 

 

 

 

 

 

 

 

 

 

Orphans of the pen

 

13505678175f4554eb35a3b2f4d7c06c

Like many writers, I have a store of part written works. Literary orphans, many of whom deserve better parenting than I have given.

Some, are first drafts of short stories, ones which need attention before I could possibly allow others to set eyes upon them.

Some, are beginnings of new books and novels. Many are several chapters – or more – in length. A few far longer, yet abandoned and gathering dust in the archives of ‘I’ll take another look at it, soon, one day, when I have time, sometime.

Some, are mere scribblings, outlines of thought, rough drafts of similar concept, or of unjointed notes, sort-of-bullet-points, fleeting notions.

Occasionally, I have pulled the odd page from the depths of neglect. In a few instances, I have reworked such a piece, even developed it into a viable story.

But those times are seldom.

Generally, when I unearth an old unfinished, partly written, abandoned tale, I quickly scan it, faintly recall its birth and return it, with a promise of coming back and spending some time with it ‘when I can give it the attention it deserves.’

Which is probably, almost certainly, a long way off from this current day, like… never.

5ac8d235b0741b349ae312adbfb1dbf0--abandoned-hospital-psychiatric-hospital

We make the excuse of having more pressing and urgent tasks as current commitments. We enjoy the conception of creation, of having new babies in the making and we look forward to the birth of our next.

That is if they reach as far as the publicatory birth. If our current focus is not waylaid or distracted by another fancy, another attractive proposition of literary lust which causes us to forsake the unborn penned pages, formed only weeks ago, during our crazed desire to conceive another narrative fable.

We, as writers, are not good role models for caring and nurturing our creativities.

This is, as you can tell, one of the ‘things‘ which I have been silently musing over during the past however-long it has been.

I wanted to understand why I could not simply open a file, drag out the unborn foetus of past indulgence and continue writing where I had left off. Even a re-read and re-write, rather like a genetic splicing of characteristics, to take each past, abandoned child of mine, from infantile scrawling to full-blown manuscripted beauty and let them loose in the world.

So, I tasked myself to do precisely that. To wrench open the doorway of dusty archives and let the light flood in.

the_room_is_dark_and_empty____just_like_me_by_potpoorri-d5pvf7b

I was astounded by the mass of unloved writings huddled in the dank corners of my RAM. However, I was determined to make amends for the neglect suffered by these poor, unassuming, word documents. After all, they never asked to be created.

One by one I read the works.

By the time I reached mid-way point of the fifth part-work, I had my answer.

It is all to do with mood, muse and moment. At least it is for me.

Allow me to explain…

As I said earlier, literary lust and crazed desire set us on a special relationship in the attempt to conceive a beautiful outcome, a desired work of the bestselling nature.

While our mindset is concentrated, focused on a single relationship we flourish, some of us are capable of holding two, maybe three such affairs on a steady and productive track.

But each and all of these are balancing on a knife-edge of frustration, distraction and boredom. Unable to help ourselves, our minds are constantly on the look-out for other attractive propositions and exciting ventures.

Therefore, once our muse is diverted, the love for what is under our fingers wanes. Rarely is it lost, just lessened. It diminishes, at least for the present.

Then, one day we find these lost loves or that which we once begat from such a relationship; they reach out, arms feebly grabbing for our attention.

But are we ready to take them to our bosom once more?

Most time, the shame is, we are not. We are not ready or willing. So, we slam the door in their faces, committing them to the darkness of closed files one again.

ZGPIAp

Why are we so cruel in our neglect?

The answer I have found is that mindset I mentioned earlier. To pick-up and move forward from our past indulgences, we must rekindle the fondness we felt before, relight the old flame of particular creation.

Without us being ‘in the zone’ with regards to each individual story, we shall never see them grow into the works they surely deserve to be.

Maybe, to assuage your guilt, the shame and self-reproach I have now raised in your heart and mind, because of your own wicked neglect over your part works, maybe you should unlock the archive doors and take some time with your unborn literary children.

Bring them out of the shadows, let them dance in the sunlight of new development and re-writing nirvana. You never know what wonderful orphans you may have forgotten.

MagicBook

If you are looking for somewhere to home your orphans, then Electric Eclectic could be exactly the place you need?

Show your love; release your orphaned, lonely, short story(s) as an Electric Eclectic book(s) and let them help you gain readership and royalties.

Visit the Electric Eclectic website for more information. http://bit.ly/visitEEbooks


Thank you, for reading another of my Ramblings. I hope you took something away with you from these words?

Please share Ramblings from a Writer’s Mind with your friends and don’t forget to follow this blog too.

Perhaps you would like to read more of my writings? You can find my books and links to my other blogs on my website.

 http://paulznewpostbox.wixsite.com/paul-white

 Feel free to visit and have a mooch around. Contact me if you have any questions, I’m always happy to help.

Paul.