HEADS UP AUTHORS… Ads.txt is here and you NEED to know… ‘WHAT IS THE ADS.TXT PROJECT?

Unlike many/most of my Ramblings I regard this post as something of extream importance, a possible game-changing innovation, one which has wide implications but also one which will be of particular interset for indie authors

puentes3

As part of a broader effort to eliminate the ability to prointerest counterfeit inventory in the open digital advertising ecosystem, Ads.txt provides a mechanism to enable content owners to declare who is authorized to sell their inventory.

The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

By creating a public record of Authorized Digital Sellers, ads.txt will create greater transparency in the inventory supply chain, and give publishers control over their inventory in the market, making it harder for bad actors to profit from selling counterfeit inventory across the ecosystem. As publishers adopt ads.txt, buyers will be able to more easily identify the Authorized Digital Sellers for a participating publisher, allowing brands to have confidence they are buying authentic publisher inventory.

Ads.txt-File-Format

ADS.TXT HELPS PUBLISHERS

Counterfeit inventory comes in many forms, but it typically results in real media spend not reaching legitimate and deserving publishers. Ads.txt helps publishers reclaim control of their media, brand, and rate card. This means more of an advertisers spend can get to the domain owner through their approved sales channels, and not be wasted on counterfeit inventory.

Check out the PDF

https://iabtechlab.com/wp-content/uploads/2017/09/IABOpenRTB_Ads.txt_Public_Spec_V1-0-1.pdf

Also read: https://iabtechlab.com/how-to-ads-txt/

This post is brought to you by CQ International Publishing, Electric Eclectic books and iab Tech Lab

 

Advertisements

Dyslexia, Irlen Syndrome and Alexia. (This has nothing to do with Amazon gadgets)

This post focuses on writing blogs, website content, social media and emails rather than stories and books.

As independent authors, our ability to write such is of paramount importance to our promotional and marketing strategy. Yet the way you write could be alienating those who are not quite as apt as you or me at reading.


How-is-All-Started

A couple of years ago, I had a wonderful comment from a person who suffered from dyslexia about a post.

Although his comments were primarily about the content and not the presentation of the post, he mentioned he found my post far easier to read than many, if not most.

Curiosity got the better of me.

Why I wondered, could he read and understand my posts, when he struggled to read so many others?

Over the next few days, he and I conversed, by email, about his reading on a personal AAEAAQAAAAAAAAxCAAAAJDdmZDE5N2IxLWUxZmUtNGMwNi04YzE3LWYyNGUxYjA3MDE1MQlevel and Dyslexia in general.

 

Before I carry on and explain the outcome of our conversations, I think as writers we should all know and understand what dyslexia and some of the most common reading difficulties are. So, I am including the following few paragraphs & bullet points, (which I cribbed from the internet), for clarity.

 

A formal definition of dyslexia used by the National Institute of Child Health and Human Development states, “It is characterized by difficulties with accurate and / or fluent word recognition and by poor spelling and decoding abilities. These difficulties typically result from a deficit in the phonological component of language that is often unexpected in relation to other cognitive abilities and the provision of effective classroom instruction. Secondary consequences may include problems in reading comprehension and reduced reading experience that can impede growth of vocabulary and background knowledge. “

Unsurprisingly, the International Dyslexia Association defines it in simple terms. “Dyslexia is a language-based learning disability. Dyslexia refers to a cluster of symptoms, which result in people having difficulties with specific language skills, particularly reading. Students with dyslexia usually experience difficulties with other language skills such as spelling, writing, and pronouncing words.”


In contrast, Irlen Syndrome is a perceptual processing disorder, meaning that it relates specifically to how the brain processes the visual information it receives. It is not a language-based disorder and phonics-based instruction will not help someone with Irlen Syndrome improve in the same way it will help someone with dyslexia improve their reading skills.

At its core, Irlen Syndrome is a light sensitivity, where individuals are sensitive to a specific wavelength of light and this sensitivity is what causes the physical and visual symptoms that people with Irlen Syndrome experience. People with Irlen Syndrome have difficulty reading not because their brains have difficulty connecting the letters they see with the sounds those letters make, but because they see distortions on the printed page, or because the white background or glare hurts their eyes, gives them a headache, or makes them fall asleep when trying to read.

Unlike dyslexia, difficulties experienced because of Irlen Syndrome can reach well beyond just reading. People with Irlen Syndrome have difficulty processing all visual information, not just words on a printed page, so they often have trouble with depth perception, driving, sports performance, and other areas not generally connected with dyslexia.


Alexia is a form of dyslexia, but dyslexia is developmental, meaning that it does not happen from an occurrence such as a stroke or traumatic brain injury.

Alexia is an acquired reading disability because of an acquired event such as a stroke. It is most common for alexia to be accompanied by expressive aphasia (the ability to speak in sentences), and agraphia (the ability to write).

All alexia is not the same, however. You may have difficulty with the following:

Recognizing words ● Difficulty identifying and reading synonyms ● Difficulty with reading despite your ability to sound out pronunciation of words.

Although you can read words, it is too difficult to read for very long ● Blind spots blocking the end of a line or a long word ● Focusing on the left side of the paragraph or page ● Double vision when trying to read ● Reading some words but not others. Of course, this makes reading impossible.

A stroke survivor with alexia that can read larger words, but cannot read tiny words such as “it,” “to,” “and,” etc. ● Any combination of some of these traits.

35a9c571b81c1e53d69e2117b33d4623

 

My conversations with, (I shall call him ‘Jay’ during this post), led me to take a close look at how I was presenting my blogs, what made them so different and, could I improve them further?

It turns out the style I chose… I was going to say developed, but that sounds arrogant. So, the style I was using at the time was to write in small(ish) chunks, using relatively short sentences and paragraphs, as I have so far in this post.

Unlike the following.

This differed to most blogs and posts on the interweb which were, (and still are), long blocks of continuous sentences and sub-sentences, forming large paragraphs with very little line spacing or breaks. This may be a ‘style’ welcomed by universities and those writing technical/medical/professional and some literary journals. I have seen many papers which follow this style. I have even read a few and I must agree it makes for extremely uncomfortable reading. To read such a document, one must concentrate fully and focus on each word of each line. Whenever the eye moves from its forced liner motion, even for a moment, is when the reader finds some difficulty in returning to the exact location they were at previously, often meaning one must, annoyingly, re-read sections already read. Like you have possibly just done when reading with this last long drivelling, over worded paragraph I have written in just such a manner to illustrate my point that it makes for uncomfortable reading, even for those of us blessed with good eyesight and adequate skill. A point which I hope I have now made adequately clear with this paragraph which is representative of many blogs.

Writing in this form creates such a large block of words it becomes challenging to separate them into clear concise ‘bite-sized‘ and manageable ‘lots’ of information.

This is one of the areas of written presentation which was highlighted to me by Jay.

I already used a style of writing which broke long paragraphs into much smaller ones, whenever practicable, but I was not aware of the impact doing so made on the reader. From then on, I broke paragraphs down even further than I did ‘pre-‘Jay’

I was also made aware of unnecessarily long sentences, sentences with too many superfluous words.

This simply meant cutting out all those unnecessary words to make sentences read far more precisely and clearly.

OR

Eliminating irrelevant words.

You see, this is not fictional or creative literature as when writing a novel, or even a short story. This is describing and sharing thoughts, ideas, information and data. Another skill set entirely.

Authors often discover this when having to write a precise about their latest book, like the back-cover blurb, an agent’s query synopsis, or for a promotional activity.

We all know, or at least should, that mixing sentence lengths makes for better reading. But so does spacing and breaking them up, like I have done in most of this post.

Please do not get me wrong.

I am not solely writing or directing my words specifically to those with reading difficulties, but I am looking to be as inclusive as possible and not simply because I am attempting to be politically, or socially correct.

I do it because I want as many people as possible to read my words. That is why I write.

Looking at how one presents their posts on the screen does not take much effort. Neither does adjusting one’s style to make it clearer and easier to read… for everybody, including you and me.

To finish, look at this Git-Hub virtual reality page. It shows how we can best comprehend the way those suffering from dyslexia and associated reading difficulties may see the written word.

https://geon.github.io/programming/2016/03/03/dsxyliea

My lesson following my conversations with ‘Jay’ is, “We can all learn from others, even those we may have previously considered had nothing to give us. After all, I never thought a dyslexic could teach an established author how to write clearer, even better. How wrong I was.”

Thank you for reading another of my Ramblings. Please subscribe to this blog if you will.

I am open to all comments and try to reply to them all personally.

Keep happy, Paul


Oh, take a peek at my website, I have a ton of good stuff waiting there 

All about Marketing

 

 

AAEAAQAAAAAAAAB4AAAAJGFjYWYwZjVlLWFkNjYtNGNhZS1hYzc0LTkzN2VhMGIxODdmNA

You have guessed it, this post is all about marketing…

BUT… not marketing as you may comprehend it from a basic level, which is an amalgamation of advertising and promotion, but marketing from a perspective you may not have realised exists.

Have I got your attention?

I do hope so, because I believe having a clear understanding of this view of marketing can make or break your success as an author.

I once worked in hard-copy magazine publishing and spent many hours discussing marketing with prime agencies like Saatchi & Saatchi, John Walter Thompson (JWT), BDM & BBDO (now combined with Abbott Mead & Vickers I think,) along with media buying services Zenith, Media.com and OMD and PR companies including Ogilvy, Brunswick and Edelman.

ALL the agents I met were looking for that ‘something’ which would take the target audience by storm. They all wanted to make their mark within the industry by having a campaign which would enter media/publishing/broadcasting folklore. I.E, propel them into ‘the big time’.

Now, I am not one to poo-poo or trying to dissuade anyone from wishing to advance their career, far from it, BUT (I always have but’s in my blog posts), these agency agents failed to notice an overriding fact. The most successful agents, many whom now owned or partnered the companies these agents were working for, became successful by constants and continuity, not by a flash in the pan, however big a bang that may make at the time.

It is this same attitude I find when speaking to many business people, including authors, particularly new and/or first time/wannabe writers.

It is irrelevant, regarding the content of this post, if you write the most amazing, perfectly formed tome ever, or you have hastily scribbled a ‘quick’ novella or e-book novelette.

NO one will buy your book… unless they know about it, so you must tell people you have written a book. Doing so is called advertising, which a division of marketing.

Running a Thunderclap or posting about your book on social media is another area of marketing, like sending emails to friends to let them know you have published your book, BUT (another one), these are only the most obvious and basic parts of what marketing covers.

However, what marketing REALLY is, is EVERYTHING that you do.

You are Your Own Brand card isolated on white background

Allow me to explain.

Whatever tasks you are working on now, right now, ask yourself this question…  “How does this affect my marketing?”

Ask yourself this question at the beginning, during and at the end of each and every task you undertake in your role as a writer and author. Soon you will begin to understand everything has some form of influence in marketing you and your work to the world.

The way you look and dress in a video or podcast… “How does this affect my marketing?”

The images you post on social media. “How does this affect my marketing?”

Your profile image, “How does this affect my marketing?”

Your comments and replies. “How does this affect my marketing?”

How you look and speak at book fairs and events. “How does this affect my marketing?”

The layout and design of your tables and space. “How does this affect my marketing?”

Where, when and how you advertise and promote. “How does this affect my marketing?”

…… and so on.

You may notice I have not touched on your books covers, content, banners, advertising material design or so on, yet.  

When do you make a paperback or eBook version of that book? “How does this affect my marketing?”

Did you notice I said when? Timing is also critical as an aspect of marketing.

There is an old, but true adage, is say’s, “If you want to sell your [books] you have to sell yourself first.”

Nothing is truer.

Another is, “People buy People”.

I will not argue with that.

These are things we all need to keep in mind. Dale Carnegie should have said, “we have to win friends to influence people.” That saying would sit well in our modern digital world.

AAEAAQAAAAAAAAM4AAAAJDJhY2M1MzU3LTdlZDQtNGVhOS1iYzc1LWQ5YmNhMzJjMGY4NA

In conclusion, we must create a persona as an author or business person. Much like a fictional character from one of our tales.

This character however should not be fake, but a facet of ourselves, our ‘public image’ one we must nurture and cultivate in absolutely everything we do.

The one of which we ask, “How does this affect my marketing?” in everything you do.

Only by doing so, by becoming aware that marketing means marketing YOURSELF, constantly, consistently and at every opportunity can you play the long game, the strategy which will make you an ongoing constant and not another nonentity looking for that great flash in the pan, the non-existent big bang which will propel you into the big time.

images

 

I could go on and write more. But… (another but) I would like you to consider this content seriously before I delve any deeper into the subject of marketing.

 

Thanks for reading this Rambling, Paul

(“How does this affect my marketing?”)


 

I also write fiction…

Take a peek at my website while you are here, 

http://paulznewpostbox.wixsite.com/paul-white

Orphans of the pen

 

13505678175f4554eb35a3b2f4d7c06c

Like many writers I have a store of part written works. Literary orphans, many of whom deserve better parenting than I have given.

Some, are first drafts of short stories, ones which need attention before I could possibly allow others to set eyes upon them.

Some, are beginnings of new books and novels. Many are several chapters – or more – in length. A few far longer, yet abandoned and gathering dust in the archives of ‘I’ll take another look at it, soon, one day, when I have time, sometime.

Some, are mere scribblings, outlines of thought, rough drafts of similar concept, or of unjointed notes, sort-of-bullet-points, fleeting notions.

Occasionally, I have pulled the odd page from the depths of neglect. In a few instances, I have reworked such a piece, even developed it into a viable story.

But those times are seldom.

Generally, when I unearth an old unfinished, partly written, abandoned tale, I quickly scan it, faintly recall its birth and return it, with a promise of coming back and spending some time with it ‘when I can give it the attention it deserves.’

Which is probably, almost certainly, a long way off from this current day, like… never.

5ac8d235b0741b349ae312adbfb1dbf0--abandoned-hospital-psychiatric-hospital

We make the excuse of having more pressing and urgent tasks as current commitments. We enjoy the conception of creation, of having new babies in the making and we look forward to the birth of out next.

That is, if they reach as far as the publicatory birth. If our current focus is not waylaid or distracted by another fancy, another attractive proposition of literary lust which causes us to forsake the unborn penned pages, formed only weeks ago, during our crazed desire to conceive another narrative fable.

We, as writers, are not good role models for caring and nurturing our creativities.

This is, as you can tell, one of the ‘things‘ which I have been silently musing over during the past however-long it has been.

I wanted to understand why I could not simply open a file, drag out the unborn foetus of past indulgence and continue writing where I had left off. Even a re-read and re-write, rather like a genetic splicing of characteristics, to take each past, abandoned child of mine, from infantile scrawling to full blown manuscripted beauty and let them loose in the world.

So, I tasked myself to do precisely that. To wrench open the doorway of dusty archives and let the light flood in.

the_room_is_dark_and_empty____just_like_me_by_potpoorri-d5pvf7b

I was astounded by the mass of unloved writings huddled in the dank corners of my RAM. However, I was determined to make amends for the neglect suffered by these poor, unassuming, word documents. After all, they never asked to be created.

 

One by one I read the works.

By the time I reached mid-way point of the fifth part-work, I had my answer.

It is all to do with mood, muse and moment. At least it is for me.

Allow me to explain…

As I said earlier, literary lust and crazed desire set us on a special relationship in the attempt to conceive a beautiful outcome, a desired work of the bestselling nature.

While our mindset is concentrated, focused on a single relationship we flourish, some of us are capable of holding two, maybe three such affairs on a steady and productive track.

But each and all of these are balancing on a knife edge of frustration, distraction and boredom. Unable to help ourselves, our minds are constantly on the look-out for other attractive propositions and exciting ventures.

Therefore, once our muse is diverted, the love for what is under our fingers wanes. Rarely is it lost, just lessened, it diminishes, at least for the present.

Then, one day we find these lost loves, or that which we once begat from such a relationship; they reach out, arms feebly grabbing for our attention.

But are we ready to take them to our bosom once more?

Most time, the shame is, we are not. We are not ready or willing. So, we slam the door in their faces, committing them to the darkness of closed files one again.

ZGPIAp

Why are we so cruel in our neglect?

 

The answer I have found is that mindset I mentioned earlier. To pick-up and move forward from our past indulgences, we must rekindle the fondness we felt before, relight the old flame of particular creation.

Without us being ‘in the zone’ with regards to each individual story, we shall never see them grow into the works they surely deserve to be.

Maybe, to assuage your guilt, the shame and self-reproach I have now raised in your heart and mind, because of your own wicked neglect over your part works, maybe you should unlock the archive doors and take some time with your unborn literary children.

Bring them out of the shadows, let them dance in the sunlight of new development and re-writing nirvana. You never know what wonderful orphans you may have forgotten.

MagicBook


Thank you, for reading another of my Ramblings. I hope you took something away with you from these words?

Please share Ramblings from a Writer’s Mind with your friends and don’t forget to follow this blog too.

Perhaps you would like to read more of my writings? You can find my books and links to my other blogs on my website.

 http://paulznewpostbox.wixsite.com/paul-white

 Feel free to visit and have a mooch around. Contact me if you have any questions, I’m always happy to help.

Paul.

 

 

 

The Curse of the Muse

I first posted this about two years ago, but like many bits & bobs, it became lost in the never ending scroll of past posts. I guess that is a modern phenomenon we all have to come to terms with.

Anyway, on with the post…

 

Vanishing-Flame-Wallpaper-black-28305469-1024-640

Tonight, I walked home along the same route as always, habitual, predictive.

As I turned the corner onto Star Street, I noticed at the entrance to the multi-story car park, next to the twenty-four-hour parking sign, an illuminated soda machine. My stride faltered, I paused, standing looking with curiosity.

I passed this way a hundred times, a thousand times without noticing the machines existence. How could that be? How could I not notice such a prominent fixture, a glowing block of red and white? The machine was designed to scream out ‘look at me’.

tumblr_inline_mpowbn7Scb1rhyoga (1)

Silhouetted against the glowing structure was a woman’s figure. She was standing still, totally immobile. The hair on each side of her head was like sharp shards radiating outwards. I wondered for a moment if she had been struck by lightning, or shocked by the machine.

I looked on, the woman remained immobile. It was then I noticed how quiet everything had become. Vaguely, in the background was the ever present rumble of city life, a cacophony of indistinguishable sounds, punctuated by the occasional siren.

But that was it.

Here, within the realms of my vision, all was still. No cars, no people, no movement. This is when my seventh sense kicked in, my writer’s sense. My mind started to ask me questions, sparks leapt from one neural pathway to another, reflection, consideration, conjecture meshed and melded into a fast flowing string.

Was this a frozen moment, a rift in the time-space continuum? What choices did I now have and what were the possible outcomes? Was I standing at an intersection of the multiverse? Was this the place where a thousand possibilities lay, invisible threads, a twisting mesh of crossing fortunes, a complex delta of potential and probability?

Would my next actions, or inactions, lay my out future, would they alter my destiny. Wealth, fortune, life, death. Choices. Or was all predestined? Was I merely following a predetermined path towards an inevitable future?

Did she, the silhouette, hold the key, the answers? Was the light surrounding her flooding from the soda fountain or emitting from her very being? Did she hold the secret?

My heart was pounding. I wanted to approach her, ask her. Yet something held me back. I do not think it was fear; apprehension maybe, or something undefinable, something there are no words to describe.

The woman moved. Walking forward towards the machine. I heard three coins drop. Saw a slender finger extended, pushing her selection. A rattle and thump as the can fell. Still not moving I watched as she stooped and retrieved the can.

A click, a hiss. The woman tilted her head back and drank thirstily. Gulping the contents. Lowering her head she drew a cuff across her mouth and casually tossed the empty can into a waste bin before turning and walking away.

Once she had been swallowed by the darkness. I found the ability to move. I sauntered over and looked into the bin. An excess of brown fluid was still dripping from a Dr Peppers can onto the waste below.

My imagination had not finished with me yet. Questions kept springing into my mind. Had she actually brought a can of Dr Peppers? Or did the fact I looked, that I observed, changed the very nature of this reality? Had my presence altered the state of things, transformed the material quality of being? After all, our actions, our existence is subject to the laws and principles of quantum physics, are they not?

nathanblog4-700x375

A car wound its way down the ramp, headlights blazing as it exited the car park. A group of people wandered around the corner, talking, joking, and laughing. Their voices seemingly activating an ‘on’ switch. Suddenly the city sounds became loud and clear. No longer the muffled white background noise they were a moment ago.

That was it.

The quantum gate had closed. The rift sealed. My chance to alter my destiny whipped away by an ethereal wind, stolen by inexorable march of time. Yet my writers mind still wrestles with the possibilities.

Maybe my thoughts, at least some of them, will find their way into a story, or become the premise of a future novel. Or maybe they shall just haunt me forever more?

Such is the curse of the muse.

.

  © Paul White 2015


Have you read my Tales of Crime & Violence collection yet?

If not grab yourself volume one now at

http://amzn.to/2wdUHSS

C&Vfront1

Documenting your life

maxresdefault

It may seem a strange title for a post, but it is one which reflects much of what our modern society is about.

With the event of digital photography and smart phones, far more of our daily lives are recorded, most often in a haphazard fashion. A jumble of images stored on SD cards, memory sticks and in a long scrolling stream of incoherent, often unconnected messages.

Many vanish when we upgrade our phones or computers, memory cards are lost, external hard drives become corrupt or obsolete. Some files may be stored ‘in the cloud’ or ‘on social media’ at least for now, for the time being, until it all changes once again.

Nothing is secure from loss, deletion, corruption or becoming obsolete. Such is the way of modern technology, such is modern life. A simple power outage can render even the most expensive, cutting edge technological gadget useless, in less than a Nano second.

Books, on the other hand, tend to outlast anything else when it comes to keeping their content safe. Libraries, universities, country estate houses and museums, all hold venerable tomes from hundreds of years past. Volumes of information and knowledge that do not need an external, or rechargeable, power source.

This is why you need TOAD Publishing in your life. oie_transparent (5)

TOAD is a specialist publisher, who concentrate their efforts on glossy hardcover books, generally known as ‘Coffee Table’ books.

What is a Coffee Table Book?

 

In theory, you can put any book you like on your coffee table, but not all books inspire conversation. A Coffee Table book is usually an oversized hardcover book. It is designed to be displayed somewhere prominent, often on a sideboard, a visible bookshelf, or maybe a Coffee Table!

These books help to entertain friends, family and guests. They stimulate conversation, allow people to see what the interests of the owner, such as the arts, photography, fashion, style, travel, and family.

They are statement pieces, works of art, decorative and entertaining.

Now TOAD have taken the coffee table book one step further, one step beyond ubiquitous perception.

Enter the Heirloom Book.

 

TOAD create personal, unique books chronicling major events in your life, the moments you like to keep as a memento, to share with family and friends, or preserve as an heirloom.

AppletiniPhotography_1862

They will turn your photos into a glossy wedding album, or a chronicle your pregnancy, childbirth and beyond, to a child’s first birthday. They will document a life project, a holiday and more.

In the past, TOAD have created a record of theatre production, from foundation to the first night performance and city art students, as they created a street mural for the council arts project.

photo-book

These books are not about recording the past, they are about recording your life now, on the present moment, which will soon be the past, a too easily and too often, lost past.

When it comes to documeting your life, do not leave it to the haphazardness of chance, keep your memories safe, keep them in a Heirloom Book from TOAD.

Classic-Coffee-Table-Book-coffee-table-book-about-coffee-tables

Heirloom Books, work for businesses too. Document special projects, feature successes stories and special events, like the annual conferences, share them with your suppliers, customers, or staff, in this wonderfully unique way.

boutique-creative-agencies-london-property-marketing-brochure-GH-2000x1400

TOAD Heirloom Books enhance the perception of esteem to reception areas, hotel lobbies, waiting rooms, guest rooms, private libraries and, of course, on your coffee table.

Heirloom Books are full colour, unless otherwise specified, glossy, perfect bound, photographic and/or illustrated, hardcover publications. The interior layout and covers are designed by our in-house studio, PeeJay Designs and printed by our partners in the Netherlands, from where the books are distributed worldwide.

Put a TOAD on your coffee table?

Ask us to create yours at,  goo.gl/9SzH5O   

oie_transparent (5)

TOAD Publishing, in association with CQ International Publishing.

NOTE: all images shown are for illustration purposes only. 

 

New home for Wild Geese

Wild Geese large

I have moved my travel blog ‘Wild Geese’ to WordPress.

I am busy re-writing and re-posting all that was on the old site and I have a shed-load of new stuff, from my recent travels to share with you too.

I welcome any comments on how the blog is looking so far.

Oh yes, feel free to follow/subscribe if you will https://wildgeesetravel.wordpress.com

Many thanks, Paul

 

Bucking the trend (or one reason why you are not making money)

writers-block

Unlike many of my Ramblings, this post is written in a far more focused manner, giving a clue to the importance I place on this content.

I think, ALL indie authors NEED to read the following, in full.


 

Recently I have seen a large number of indie authors discounting their books, or giving them away freely, offering a plethora of ‘giveaways’, from the humble bookmark to expensive looking jewellery, even a combination of all the above.

Whilst this form of promotion is not unusual by itself, the number of offers has increased to such a degree, that it seems no one is selling a book at full value price.

In fact, a quick scan of the internet shows very few books, (in relative context), for sale above zero, naught, nil, zilch, nothing.

This is excellent if you are a reader. You have the largest and widest choice of reading material ever produced in the history of human life, being offer to you at no cost; even incentivised, bribed, to take up such offers, by the additional giving of gifts.

Life has never been so cosy.

horn-of-plenty

This recent explosion of free books has been boosted by the hundreds of book promotion sites, offering authors the service of marketing their works to millions of potential readers, for a small fee.

The sales gist of this is, should the author give away books, each person receiving a free book may like it so much, they will buy more of that authors works.

This seems a viable strategy… in principle.

BUT… there is always a but!

This form of book marketing was, for want of a better word, pioneered by Amazon when they were quite a young organisation selling only books.

At that time, the indie authors publishing phenomenon had not established, making it a very different market place; one where the novelty of being offered a free book was the exception not the rule.

Furthermore, add this marketing fee to the cost of production, editing, proofreading, formatting, cover designer, advertising, etc. Now, work out your royalties per-sale, because that is what must pay for your books production costs.

From this simple equation, you will see how many books you must sell to break even.

NOTE: This figure is cost based only. It does not include a budget for your time, your internet bill, your software licence fees, office space offsets (even if ‘the office’ is a table in your lounge) and other associated costs, which as a business person you need to consider. If you do not, whatever monies you think you have made form that book, will be demanded from you by those wonderful, friendly folks at the Inland Revenue.

So…how much do your royalties add up too…oh, nothing… because you gave it all away, with the bookmarks and coasters you paid for to boost your sales.

Not very business minded, are you?

artlimited_img124247

 

Let’s fast forward to today.

The indie publishing business is a global industry, with hundreds of thousands of books being self-published each month, in every country and every language on earth.

This is a world where an adage I loth, ‘A victim of our own success’, has the hollow ring of truth.

Because computer technology has allowed the growth of, what was once referred to as ‘desk top publishing’ to grow in such an unprecedented way, the competition in the indie publishing scene is immense.

However,… there is always a however, too!

While the market place for book sales has undergone change akin to continental drift, the methods used by indie authors is still as primitive as the those used in the embryonic days of Amazon’s birth.

You see, Amazon has outgrown the indie author world. It has outgrown many, if not all the established mainstream publishing companies and, by doing so, has irrevocably altered the landscape of publishing in general.

Neither is this giant called Amazon about to offer indie authors a helping hand.

It does not have to and does not want to. Not only has it outgrown the publishers, but it has established itself as the master of sales opportunities. Basically, as an independent writer, if you want to sell a lot of books you must factor Amazon into your marketing mix. What is more, Amazon will need to be your prime ingredient in the clear majority of cases.

Which brings us back to the reader, those illusive, almost mythical creatures who may, one day, if you are extremely lucky, buy one of your books.

BUT… yes another but!

BUT… it is getting less and less likely any reader will put their hand into their pocket and pull out some money, simply to get hold of a copy of your book.

You see, they don’t have too.

There are hundreds and thousands of books available for free. The reader can order any of these, or simply download an eBook version, which they can add to the hundred unread books waiting on their Kindles and E-readers, without ever spending a single penny.

Oh, that fleeting promise of maybe’s, the one the book marketing sites sold you, you know, the one that goes… “if they like your style they will buy the rest of your series/books….”

You didn’t fall for that old spangle, did you? 

Because they will not.

TD&WDhardadvt1

Please do not dismiss the reader thus. Like all of us, our readers must be canny when it comes to spending, whether buying packet of sausages in a supermarket, or buying a good book to curl up with in front of the fire.

These folks will:

A, wait until another of your series is offered for free.

B, read another free book. (They may enjoy it better than yours.)

C, Both, of the above.

This is a reader’s market. It has got this way because of several factors, but (another but!), it is you, the indie author who has brought this situation upon yourself.

By publishing your book at a ridiculous low price, then lowering that price and eventually giving your book away, you are part of the overall problem affecting many, if not most indie authors.

You are simply adding to the situation you are moaning about. You know the one, about having too many free books on Amazon. That the competition is too great, because the market is flooded with cheap books, 99 cents and below.

This WILL NOT CHANGE until you…yes, YOU do something about it.

Ideally, for me. As of tomorrow morning, there would not be one book, not a single novelette being given away.

Novella’s and the such would be priced at around £2.00/$2.40 for the shortest book and escalating up from there.

Novels would kick in at a minimum of £10.00. Book prices would be back to a decent level, a level not too dissimilar to that before Amazon muscled in.

We all, from time to time, often with good reason, knock the major publishing houses who controlled publishing, much as DeBeers control the diamond market. Yet they ensured authors got a fair return for the time and effort involved in creating a book.

That cannot be said of Amazon, or any book promotion site encouraging free and 99c priced book sales.

I know there is a movement within the indie community, one which is trying to discourage the giving away of books.

I am part of that movement.

I believe, if ALL indie authors removed ALL free books, re-priced their books to reflect true value for authors, we would see a major shift change within the industry almost overnight.

Don’t worry.

People will not stop reading.

They never have and they never will. They shall simply be paying a fair price for the goods they receive.

Authors will start earning a fair return for their creativity, effort and investment. The quality of books will increase.

The world will be full, once again, of wild unicorns running free in green woodlands full of Tinkerbelle fairies… well, I may be pushing it a bit too far now; but the facts are, indie authors will be better served without cheap and free books…. FACT.

o-STEAMPUNK-WRITER-facebook

Which brings me to the title of this post, ‘ Bucking the trend’

What give me the right to state such?

Firstly, this is not me simply making a vortex of hot air.

I stand by my convictions. I do not have any FREE books. I shall not be giving any books away. I do not have gifts of incentives. I have no bookmarks or jewellery.

In fact, I am deliberately ‘Bucking the trend‘.

Recently, I have increased the price of all my books, both Paperback and eBook/Kindle formats.

One of which, is an Amazon No.1 bestseller.

The coveted No1 position, is something I doubt would have occurred, if the book was priced undervalue.

You see, perception plays a large part in decision making.

What value you initially consider an item, is easily disputed once furnished with a low price. Hence altering perception.

With that in mind, a low cost, or free book will hold little or no perceived value to the reader.

If the same book is viewed at a higher price, the value is assumed to be greater.

In association, the assumption of quality is also presumed higher or lower in direct proportion the estimated value implicit.

This is my view and the principles I adhere too.

I shall charge a fair price for my books. Not a penny less.

Readers can buy them, or not.

BUT…. (The last one I promise), consider this:

Should I just sell one copy of one of my books this year, I would have made more money than you, giving a thousand copies away.

I’ll leave you to muse over this.

Sleep tight, 

Paul

ill-1

 

A question from a faded memory.

My posts are usually based on an idea or theme I have been mulling over for some time. Yet, when I write, I like to let my words ‘Ramble‘ onto the page.

Hence the title of this blog.

Today’s post is one which stems from contemplations which were running amok inside my head at bedtime last night… (read, ‘the early hours of this morning!‘)

It is not the first time I have considered the subject and one, I am sure, you have paid heed to in the past.

It is one of life, or rather death. But not in the regular way we may think on such a topic.

I shall start by sharing a faded memory.

Some time ago a read an article; by whom or in what magazine or book I forget. You see, it was not where the article was, or who the author might be that was important, it was the content.

It gave me food for thought. Thoughts I am writing about here, years later.

The article suggested we can conceive life, human life, without our own being part of it. Such as historical events or even the future.

We all know that in fifty, seventy, a hundred years from now we, as individuals will not be here. In short, we will have died.

Our own mortality is something we learn to accept. We live with the fact that at any moment, any one of us could expire. Such is life.

It is also not so hard to understand life without entire groups of people. We have read in a newspaper, or seen on the television, reports of families and even whole communities being killed by accidents; motorway pile-ups, air crashes, ships sinking, or natural disasters like tsunami, earthquakes, and forest fires.

We have come to accept these events as part of our life on Earth.

IMG_4424

So, to think of life, to think of the world carrying on without those, or without us, should we ever be unfortunate enough to be caught in such a situation, is not beyond most people’s grasp.

This is where the article asked the reader, me in this instance, to take some time to contemplate and consider the next question.

I shall now ask the same of you. Whatever your initial response or thoughts may be, spend some more time, a day, a week, several years, returning and re-evaluating your answer.

… Ponder life on earth without humanity, without a single human being.

Not the past, not before our race evolved, because that gives a false perspective. We know Homo-Sapiens came into being.

But think of a future world without our presence. How would the world look, how would the future be?

Now think of yourself as the final living human. Would you write a diary, an account of your life on earth?

images

Why? Who would read it…not another human. No living entity that could understand those little black marks scribbled across sheets of paper. Nothing which could make head-nor-tail of the strange sounds you utter.

Pictures, paintings, art, recordings… all pathetically useless and irrelevant. They would never mean anything…ever…at all…to anything.

Then the Sun explodes and annihilates the earth, the entire solar system.

That is shortly before Andromeda collides with the Milky-Way. The two galaxies’…the immovable object and the irresistible force.

Take time to consider the universe then…without a single trace of our solar system, of Earth, that human life, or any life, ever existed.

10-whathappensw

Would you, as the last human want to leave a trace of our passing, however pitifully futile you knew that to be… Why?

Now, as a writer I find myself retuning to wonder what our world would genuinely be like without ‘us’. Let alone thinking about the aftermath of the destruction of two entire solar systems.

The philosophers among you may adhere to certain schools of thought… or not.

I for one have many ideas, none of which I can truly convince myself is correct.

Now, I don’t expect you to answer this question too quickly. Take your time as I have.

Which has been about twenty years, so far!

.

Enjoy your day, Paul.

Did you know I also have a blog where I post the occasional short story? You are welcome to read them all, they are right here at… https://alittlemorefiction.wordpress.com

Distracted.

images (2)

I sit back, sighing heavily. The writing is going well, but I need to take a break from this particular work. So I fill a large mug full of hot black coffee...the preferred drug of most writers…and sit back down, allowing my thoughts to scramble over the untidy mound of scrappy ideas which need to be sorted into some cohesive order.

Problem is, as I sip the scalding liquid, my thoughts leave the junkyard of unformulated notes and come here, the rambling parkland of gibberish and spill over this page in an uncontrollable splash of ink. Rather like the drips from the base of my coffee cup.

I know I should be focusing all my attention towards the new novel ‘Floyd’, because you cannot leave a psychopathic murderer running loose, which is precisely what Floyd is doing as you read this. Or maybe I should be writing some more short stories, or editing some old blogs ready to create another book. After all it is what I set aside these current hours to do. It was my sole intent today. So, in some respect I feel guilty I am not writing content for any of those projects.

However, I am also aware that in the shadowy recesses, in those dark corners of my mind where I have little, if any control, the cogs of intuition, of creativity, of inventiveness and imagination are whirling away without any conscious effort on my part.

I know they will, or at least I hope they will, rearrange the untidy pile of random thoughts, those initial ideas and concepts, into an organised and comprehensive inventory of clarified sketches which will then be ready for me to utilise.

This is one of the reasons I write such as this, (and drink copious amounts of coffee late into the night and often into the early hours of the following day)!

A few years ago, I was given a very good piece of advice by a successful writer; “Whatever you do,” he said, “just write. Write anything that comes into your head. Do not think about it too much. You can always re-write it, change it, even scrap it another time. But when you sit down to write do exactly that, write, write anything because what matters is not the first few words you put down, but the creative juices they cause to dribble down your thighs of inventiveness”.

I have followed his advice ever since, which is why I have very wet inventive thighs and write these ramblings. Hence I have found the cure for the condition that afflicts many, the so-called writers block.

Have a good, creative and productive day.

.

© Paul White 2014

To read more of my work, or find out more about me, why not visit my website?

http://paulznewpostbox.wixsite.com/paul-white