HEADS UP… here is some great news…

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First, a couple of question for all of you who use an E-reader/Kindle.

Do you get worried when sitting around the pool that it will get splashed, or even be knocked into the water?

Are you one of those people who wrap your device in polythene bag, or kitchen cling?

Do you keep it well away from the sea or chance sitting at the water’s edge?

When outside and it rains do you shelter it under an umbrella, the collar of your coat or put it away in a pocket or bag?

Well, what if I told you no longer have to worry about your reader getting wet?

Because, you don’t.

So what if it rains, or the kids empty their swimming costume over your reader… no worries, no problem… well, as long as you have the All- New Waterproof Oasis E-rader from Kindle.

It’s not released until October the 31st, but (because I am a nice guy!), you can pre-order yours right here, right now on this link  http://amzn.to/2yfuc0E

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Go on, treat yourself to the All-New Kindle Oasis E-reader.

It’s waterproof and has a 7″ High-Resolution Display (300 ppi), Built-In Audible, 8 GB Wi-Fi…. and more… click link above, or image below to find out what…

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Remember you can read MY books on the New Oasis too. Choose the ones you want HERE

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Oh… What… Wow… Look at this…

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This is a short post to give you the heads-up about some amazing gifts & books writers, authors and readers will love.

The products in this small, but perfectly formed catalogue of unique ideas, have been carefully selected by CQ International Magazine, proud supporters of all indie writers and artists.

It may seem a little early to talk about the Festive Season, but it will be with us sooner than you know, so some thoughtful planning and early gift buying is the way forward.

I am sure you will find the perfect gifts for your friends and family, or give a hint to someone, it is an item you may like to receive yourself this Christmas, or even as a birthday present?

Any which way, I am certain you’ll love this wonderful selection.

Simply click on the cover image to see whats inside.

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Your book is out-of-stock (not)

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I often hear authors sound flabbergasted when their books, even their newly launched publication, the one they have been working on for so long and spent a fortune, in both time and effort promoting and marketing, shows as OUT OF STOCK on major bookstore sites.

I mean, how can a brand-new novel, only published yesterday, already be out of stock? Besides, it has been published as a POD (print on demand) so it can never be out of stock… can it?

Why, if it is available from one site, is it showing as out of stock in another? It all seems so confusing.

I have been asked, “Surely if my potential reader sees out of stock against my book, they will simply by another book, someone else’s book… won’t they?”

My answer is “It is a possibility, even a probability.”

So, why can/does your newly published book show out of stock on some site and stores listings.

There are a few reasons. Much depends on who has published your book. CreateSpace, another online book publisher like Babybook.com or a private printing company and who holds your prime stock, if any.

That last part may sound a strange inclusion when speaking of POD books, but some places will/do hold stock, physical stock of POD books… I bet you never considered that before, did you?

Okay, so let me clarify some of this.

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First let’s speak of those who may hold actual stock of your books.

These are varied, so this is a general overview rather than a focused statement.

Many high street book stores, even some of the larger chains, do hold some independent authors books. You may have to get ‘lucky’ (or have a proven ‘bestseller’) for your book to take up valuable shelf space which is at a premium at this level of retail, but it can happen.

There are even a few re-sellers and wholesalers who are looking closely at getting more indie authors books in front of the high-street public… but that’s another story (Pun intended.)

Book stores generally order their books on a fortnightly basis, often guided by their sales/buying/distribution agents convoluted algorithms, which are designed to predict purchasing patterns. Hence, if your book has continued/constant high-volume sales on a site such as Amazon, your book could, possibly, maybe, end up on the shelves of your local book store.

This is how the book store, should they have an internet presence, (I don’t know one that does not), may list your book as out-of-stock. This does not mean your book cannot be purchased via that particular site, only that the store does not have it on the shelf, or on their warehouse, but your order will be dispatched as soon as the new fortnights order arrives from the wholesale/re-sale company.

The agent will order your book as a multiple/bulk order and distribute copies to the relevant stores they supply the inventory for the two-week cycle. It is these companies who would, for example, buy from Amazon as part of the ‘Expanded distribution’ should you have enabled that option.

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Now, let’s get to grips with the sites that do not hold any, or very little, stock and why they may mark your book as out of stock. (This post is Amazon focused, simply because they are the largest bookseller and I am certain almost every indie has, or has had, dealings with them.)

Historically the biggest times of out of stock, or two to three weeks delivery came when Amazon was solidifying its position as the major book distributor in the world. It had a long ongoing, but quiet battle with Lightning Source and the two main suppliers Amazon used as dropships, Ingram and Baker& Taylor.

As part of the ever-growing Amazons domination it needed warehouse space and to reduce costs, which can spiral, expedientialy even for a massive organisation.

Thus, Amazon reduced its stock levels of all POD books re-ordering necessary stock on a daily basis. But this was not always enough time for POD printers to supply demand in the timespan, hence out of stock messages appeared.

Now, all this and the continued adjustments since, created a shift change in the market place. CreateSpace is now undoubtedly the main supplier of indie books to Amazon. So, for the least chance of having your book listed as out of stock, or as a delayed delivery, CreateSpace is your best bet.

Lightning Source, Blurb, Babybooks, Lulu and so on take a secondary seat in the ongoing war for profits, which is what effects your book sales the most. You cannot blame Amazon or Barnes & Noble, Ingram or anybody else, this is what business is about, maximising revenue and profits.

So, on that basis, not one of these companies actually cares about you, or your book. (on an individual basis). It is nothing personal, your book is just another item of stock/listing among the many millions, which needs to be sold. So, if your POD company does not supply in time, has an issue with Amazon, your book may be tagged as out of stock.

Oh, occasionally it is a genuine mistake, someone clicks the wrong button, but that is far and less often than many would have you believe.

Even if your book is not listed on the major sites, the POD wholesale/agent distribution factors do still influence your books availability.

The note to take from this post, if nothing else, is the misconception most indies have in believing all orders from a POD publisher are printed there and then, to order, on order, of each customer. This is not necessarily true, as I have explained above.

Which is why you could see that unwanted message, ‘out of stock’ on your books sales pages, no matter which site(s) you use.

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Finally, as a personal disclaimer, arse covering statement… there are far more book publishers/printers/distributors/suppliers than I have mention here, like TOAD Publishing… oh that’s my own!

The secret is to choose the one, (or the several), which suits you and your needs the best.


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That’s it from me just now. I hope this post has been helpful.

Please subscribe to Ramblings from a Writers Mind, then you will know when one of these sporadic articles has been posted.

 

 

In the meantime, you could sit back and relax with some Tales of Crime & Violence… go on, you know you want too. https://goo.gl/8aY9XR

Choose from volume 1, 2 or 3. Better still, grab all three and save yourself from coming back for another!

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Get the complete set, today

 

 

 

 

 

 

 

 

 

 

 

Orphans of the pen

 

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Like many writers I have a store of part written works. Literary orphans, many of whom deserve better parenting than I have given.

Some, are first drafts of short stories, ones which need attention before I could possibly allow others to set eyes upon them.

Some, are beginnings of new books and novels. Many are several chapters – or more – in length. A few far longer, yet abandoned and gathering dust in the archives of ‘I’ll take another look at it, soon, one day, when I have time, sometime.

Some, are mere scribblings, outlines of thought, rough drafts of similar concept, or of unjointed notes, sort-of-bullet-points, fleeting notions.

Occasionally, I have pulled the odd page from the depths of neglect. In a few instances, I have reworked such a piece, even developed it into a viable story.

But those times are seldom.

Generally, when I unearth an old unfinished, partly written, abandoned tale, I quickly scan it, faintly recall its birth and return it, with a promise of coming back and spending some time with it ‘when I can give it the attention it deserves.’

Which is probably, almost certainly, a long way off from this current day, like… never.

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We make the excuse of having more pressing and urgent tasks as current commitments. We enjoy the conception of creation, of having new babies in the making and we look forward to the birth of out next.

That is, if they reach as far as the publicatory birth. If our current focus is not waylaid or distracted by another fancy, another attractive proposition of literary lust which causes us to forsake the unborn penned pages, formed only weeks ago, during our crazed desire to conceive another narrative fable.

We, as writers, are not good role models for caring and nurturing our creativities.

This is, as you can tell, one of the ‘things‘ which I have been silently musing over during the past however-long it has been.

I wanted to understand why I could not simply open a file, drag out the unborn foetus of past indulgence and continue writing where I had left off. Even a re-read and re-write, rather like a genetic splicing of characteristics, to take each past, abandoned child of mine, from infantile scrawling to full blown manuscripted beauty and let them loose in the world.

So, I tasked myself to do precisely that. To wrench open the doorway of dusty archives and let the light flood in.

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I was astounded by the mass of unloved writings huddled in the dank corners of my RAM. However, I was determined to make amends for the neglect suffered by these poor, unassuming, word documents. After all, they never asked to be created.

 

One by one I read the works.

By the time I reached mid-way point of the fifth part-work, I had my answer.

It is all to do with mood, muse and moment. At least it is for me.

Allow me to explain…

As I said earlier, literary lust and crazed desire set us on a special relationship in the attempt to conceive a beautiful outcome, a desired work of the bestselling nature.

While our mindset is concentrated, focused on a single relationship we flourish, some of us are capable of holding two, maybe three such affairs on a steady and productive track.

But each and all of these are balancing on a knife edge of frustration, distraction and boredom. Unable to help ourselves, our minds are constantly on the look-out for other attractive propositions and exciting ventures.

Therefore, once our muse is diverted, the love for what is under our fingers wanes. Rarely is it lost, just lessened, it diminishes, at least for the present.

Then, one day we find these lost loves, or that which we once begat from such a relationship; they reach out, arms feebly grabbing for our attention.

But are we ready to take them to our bosom once more?

Most time, the shame is, we are not. We are not ready or willing. So, we slam the door in their faces, committing them to the darkness of closed files one again.

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Why are we so cruel in our neglect?

 

The answer I have found is that mindset I mentioned earlier. To pick-up and move forward from our past indulgences, we must rekindle the fondness we felt before, relight the old flame of particular creation.

Without us being ‘in the zone’ with regards to each individual story, we shall never see them grow into the works they surely deserve to be.

Maybe, to assuage your guilt, the shame and self-reproach I have now raised in your heart and mind, because of your own wicked neglect over your part works, maybe you should unlock the archive doors and take some time with your unborn literary children.

Bring them out of the shadows, let them dance in the sunlight of new development and re-writing nirvana. You never know what wonderful orphans you may have forgotten.

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Thank you, for reading another of my Ramblings. I hope you took something away with you from these words?

Please share Ramblings from a Writer’s Mind with your friends and don’t forget to follow this blog too.

Perhaps you would like to read more of my writings? You can find my books and links to my other blogs on my website.

 http://paulznewpostbox.wixsite.com/paul-white

 Feel free to visit and have a mooch around. Contact me if you have any questions, I’m always happy to help.

Paul.

 

 

 

FREE promotion & marketing

In this post I take a divergent path, away from my regular ramblings about writing, to speak of something which is usually just as close to any indies heart.

Promotion.

The reason is, no matter how good a writer you may be, how wonderful and eye catching you books cover is… if no one is ever going to see it, or hear about it, no one shall ever buy it, let alone read it.

Every indie I know who has written a book, even a short novelette, agrees the hard work starts once the book has been published.

An almost consecutive issue which is consistently raised, is the seemingly ongoing quest for the ultimate marketing tool. The ‘Eureka’ gift that will sell hundreds, if not thousands, of books each month with very little work or effort on the part of the author themselves.

Wake up, smell the coffee. There is no such thing.

Even should someone find an amazing algorithm, or system for doing just so, within moments the entire world will be climbing on the waggon, the uniqueness would dissolve in those few moments, to become nothing more than the norm.

The quest would then start over.

BUT… (there is always a but.)

There are a whole host of ‘Alternative’ marketing solutions. Or at least, people marketing a whole host, of supposed solutions.

Many asking for a substantial fee, without any guarantee of success.

HOWEVER… (there is always an however too.)

The world, (the cyberworld and the meat-space), is full of groups of writers and authors who work together, share knowledge, experience and aid one another to achieve the best.19553170_10155611739634994_248869669_n

I am a proudto be a founder member of one such group, the Authors Professional Co-Operative.

Another I belong to, The Awethors, have collectively produced four books. Not bad, for an association of people who live thousands of miles apart and in different countries.

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Working closely and introducing new people to our communities, gives each of us a wider opportunity to help others. Some authors use their experience to professionally assist others in marketing, book cover design, formatting, publishing and so forth. Author Assist, Plaisted publishing house and Metamorph Publishing are just three to mention.

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Others run newsletters, email campaigns, blogs, vlogs, webinar’s and radio shows. Each designed to help all who wish to partake.

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GoIndieNow is one, The Ronnie Shaw Show another, then there is  all run by or for the indie community, as is CQ International Magazine.

 

Not surprisingly, it is this last one, CQ International Magazine, I want to talk about most, simply because this is my own publication!

CQ was never planned to be.

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You see, it all started when I wrote a very posh looking newsletter, I called it ‘Rambling Away’, to keep a link to the blogs I ran at the time.

I designed my newsletter to look like a glossy magazine. The type of magazine I was involved with, when I worked in the publishing business in London.

That first, short (and honestly not too well constructed), newsletter eventually grew into CQ International Magazine, which has an established readership in 84 countries around the globe and, at the last count, is read by an excess of 50 thousand people.

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Click image to read the current edition of CQ

CQ Magazine continues to promote and support indie writers, yet has expanded to include all forms of independent artists, from painters and illustrators, to musician and theatre, dance and performance arts, sculpture and digital creatives. If fact, anything independent, artistic, artisan or creative is welcome within the covers of CQ Magazine.

As part of our ongoing commitment to promote the indie world, CQ Magazine has recently created the C-club. This is where, for a single annual membership fee of £5(UK), indies from all walks of life, can take advantage by advertising in, or having features and promotions in, CQ International Magazine throughout the entire year, at not cost at all.

That’s right, FREE promotion and marketing to the whole world. Well, a big chunk of it anyway.

What’s more, by joining the C-club, you will be helping us to help others, by contributing to the ‘Inspiration & Encouragement fund’.

Full details about CQ International Magazine and how you can become a C-club member, can be found on CQ International’s blog, RIGHT HERE.

Go take a peek now.

I look forward to welcoming you aboard.

Paul.


LOVE MUSIC?  LOVE ART?

Then you will love ICONIC, a tribute to some of the worlds greatest musical artists who ever lived.

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Order your copy today

https://www.peecho.com/checkout/14716200169619823/279042

The Curse of the Muse

I first posted this about two years ago, but like many bits & bobs, it became lost in the never ending scroll of past posts. I guess that is a modern phenomenon we all have to come to terms with.

Anyway, on with the post…

 

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Tonight, I walked home along the same route as always, habitual, predictive.

As I turned the corner onto Star Street, I noticed at the entrance to the multi-story car park, next to the twenty-four-hour parking sign, an illuminated soda machine. My stride faltered, I paused, standing looking with curiosity.

I passed this way a hundred times, a thousand times without noticing the machines existence. How could that be? How could I not notice such a prominent fixture, a glowing block of red and white? The machine was designed to scream out ‘look at me’.

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Silhouetted against the glowing structure was a woman’s figure. She was standing still, totally immobile. The hair on each side of her head was like sharp shards radiating outwards. I wondered for a moment if she had been struck by lightning, or shocked by the machine.

I looked on, the woman remained immobile. It was then I noticed how quiet everything had become. Vaguely, in the background was the ever present rumble of city life, a cacophony of indistinguishable sounds, punctuated by the occasional siren.

But that was it.

Here, within the realms of my vision, all was still. No cars, no people, no movement. This is when my seventh sense kicked in, my writer’s sense. My mind started to ask me questions, sparks leapt from one neural pathway to another, reflection, consideration, conjecture meshed and melded into a fast flowing string.

Was this a frozen moment, a rift in the time-space continuum? What choices did I now have and what were the possible outcomes? Was I standing at an intersection of the multiverse? Was this the place where a thousand possibilities lay, invisible threads, a twisting mesh of crossing fortunes, a complex delta of potential and probability?

Would my next actions, or inactions, lay my out future, would they alter my destiny. Wealth, fortune, life, death. Choices. Or was all predestined? Was I merely following a predetermined path towards an inevitable future?

Did she, the silhouette, hold the key, the answers? Was the light surrounding her flooding from the soda fountain or emitting from her very being? Did she hold the secret?

My heart was pounding. I wanted to approach her, ask her. Yet something held me back. I do not think it was fear; apprehension maybe, or something undefinable, something there are no words to describe.

The woman moved. Walking forward towards the machine. I heard three coins drop. Saw a slender finger extended, pushing her selection. A rattle and thump as the can fell. Still not moving I watched as she stooped and retrieved the can.

A click, a hiss. The woman tilted her head back and drank thirstily. Gulping the contents. Lowering her head she drew a cuff across her mouth and casually tossed the empty can into a waste bin before turning and walking away.

Once she had been swallowed by the darkness. I found the ability to move. I sauntered over and looked into the bin. An excess of brown fluid was still dripping from a Dr Peppers can onto the waste below.

My imagination had not finished with me yet. Questions kept springing into my mind. Had she actually brought a can of Dr Peppers? Or did the fact I looked, that I observed, changed the very nature of this reality? Had my presence altered the state of things, transformed the material quality of being? After all, our actions, our existence is subject to the laws and principles of quantum physics, are they not?

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A car wound its way down the ramp, headlights blazing as it exited the car park. A group of people wandered around the corner, talking, joking, and laughing. Their voices seemingly activating an ‘on’ switch. Suddenly the city sounds became loud and clear. No longer the muffled white background noise they were a moment ago.

That was it.

The quantum gate had closed. The rift sealed. My chance to alter my destiny whipped away by an ethereal wind, stolen by inexorable march of time. Yet my writers mind still wrestles with the possibilities.

Maybe my thoughts, at least some of them, will find their way into a story, or become the premise of a future novel. Or maybe they shall just haunt me forever more?

Such is the curse of the muse.

.

  © Paul White 2015


Have you read my Tales of Crime & Violence collection yet?

If not grab yourself volume one now at

http://amzn.to/2wdUHSS

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Say what you mean

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This blog, as its sub-title states, is where I write about writing for writers.

When I do so, I want to make it clear what each of my posts are about, so you can choose to indulge in my words, or skip on to something else which blows your frock up in the moment.

The point is ‘CLARITY’.


Allow me to explain where my thoughts are…

I read an awful lot of stuff about writing and being an indie author; articles, blogs, books, newspapers, social media posts, written by other writers, authors and publishers with the intent of giving advice or insight into the ‘black art‘ of a writer’s life.

Generally… and I know one should not generalise by right, but on this occasion, I shall… Generally, all these posts are written with a single perception in mind, that of fiction writer.

It is assumed, by most authors of these posts, articles and essays that ‘writing’ or being a ‘writer’ means you are working on a fictional novel.

Do not simply take my word, browse away all you like, look for yourself.

I can understand why.

Most of these articles are written, with good intent, by authors of fiction, reaching out to help others. Sharing knowledge and accumulated wisdom. Something which is rarely done in other areas where another person could be perceived as being and often is your competition.

This is one matter where the indie writer’s community excels. It is supportive and encouraging to all whom venture within the dark realms of the quill.

Yet the terms writer means so much more and covers a far wider sphere, than fiction alone.

I try to be as inclusive as possible in my own posts.

If I am not writing directly about a particular aspect of fiction, I try to make my posts content as equally applicable to those writing a blog, a historical article, poetry, or a non-fictional account, as I am to the writers of fiction alone.

A writer could be a reporting journalist, a diarist, a playwright, or engaged in composing a technical manuscript as well as engaging in stories of fantasy and fiction.

So, come on all you other bloggers who tap away on your keyboards. Make it clear from the outset of you post if it is about something which affects all forms of writing, such as grammar, or your view on the loneliness a writer may endure.

Please alert people if it is specific to a certain genre or area of writing, like romantic fiction, historical recording, technical manuscripts or horror. ZGPIAp

Why?

Well, I for one do not want to start reading your post, which I am sure you will have made as interesting and comprehensive as possible, to find, a few paragraphs in, it is covering a subject which I have no connection with and is therefore of absolutely no interest to me.

Being unnecessarily drawn into such, will only make me disregard any future article you post, even if it then covers a subject I am concerned about.

You can still have a ‘catchy’ headline or title if you don’t want a fully descriptive header. Just ensure, for those browsing a subject they want to read, that you clarify, in the first few lines, the subject matter of the post.

It will help the reader find what they want and it will help you gain followers who like your subject matter.

That’s all I have to say for now.

Enjoy the rest of your day, Paul.

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New home for Wild Geese

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I have moved my travel blog ‘Wild Geese’ to WordPress.

I am busy re-writing and re-posting all that was on the old site and I have a shed-load of new stuff, from my recent travels to share with you too.

I welcome any comments on how the blog is looking so far.

Oh yes, feel free to follow/subscribe if you will https://wildgeesetravel.wordpress.com

Many thanks, Paul

 

Bucking the trend (or one reason why you are not making money)

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Unlike many of my Ramblings, this post is written in a far more focused manner, giving a clue to the importance I place on this content.

I think, ALL indie authors NEED to read the following, in full.


 

Recently I have seen a large number of indie authors discounting their books, or giving them away freely, offering a plethora of ‘giveaways’, from the humble bookmark to expensive looking jewellery, even a combination of all the above.

Whilst this form of promotion is not unusual by itself, the number of offers has increased to such a degree, that it seems no one is selling a book at full value price.

In fact, a quick scan of the internet shows very few books, (in relative context), for sale above zero, naught, nil, zilch, nothing.

This is excellent if you are a reader. You have the largest and widest choice of reading material ever produced in the history of human life, being offer to you at no cost; even incentivised, bribed, to take up such offers, by the additional giving of gifts.

Life has never been so cosy.

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This recent explosion of free books has been boosted by the hundreds of book promotion sites, offering authors the service of marketing their works to millions of potential readers, for a small fee.

The sales gist of this is, should the author give away books, each person receiving a free book may like it so much, they will buy more of that authors works.

This seems a viable strategy… in principle.

BUT… there is always a but!

This form of book marketing was, for want of a better word, pioneered by Amazon when they were quite a young organisation selling only books.

At that time, the indie authors publishing phenomenon had not established, making it a very different market place; one where the novelty of being offered a free book was the exception not the rule.

Furthermore, add this marketing fee to the cost of production, editing, proofreading, formatting, cover designer, advertising, etc. Now, work out your royalties per-sale, because that is what must pay for your books production costs.

From this simple equation, you will see how many books you must sell to break even.

NOTE: This figure is cost based only. It does not include a budget for your time, your internet bill, your software licence fees, office space offsets (even if ‘the office’ is a table in your lounge) and other associated costs, which as a business person you need to consider. If you do not, whatever monies you think you have made form that book, will be demanded from you by those wonderful, friendly folks at the Inland Revenue.

So…how much do your royalties add up too…oh, nothing… because you gave it all away, with the bookmarks and coasters you paid for to boost your sales.

Not very business minded, are you?

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Let’s fast forward to today.

The indie publishing business is a global industry, with hundreds of thousands of books being self-published each month, in every country and every language on earth.

This is a world where an adage I loth, ‘A victim of our own success’, has the hollow ring of truth.

Because computer technology has allowed the growth of, what was once referred to as ‘desk top publishing’ to grow in such an unprecedented way, the competition in the indie publishing scene is immense.

However,… there is always a however, too!

While the market place for book sales has undergone change akin to continental drift, the methods used by indie authors is still as primitive as the those used in the embryonic days of Amazon’s birth.

You see, Amazon has outgrown the indie author world. It has outgrown many, if not all the established mainstream publishing companies and, by doing so, has irrevocably altered the landscape of publishing in general.

Neither is this giant called Amazon about to offer indie authors a helping hand.

It does not have to and does not want to. Not only has it outgrown the publishers, but it has established itself as the master of sales opportunities. Basically, as an independent writer, if you want to sell a lot of books you must factor Amazon into your marketing mix. What is more, Amazon will need to be your prime ingredient in the clear majority of cases.

Which brings us back to the reader, those illusive, almost mythical creatures who may, one day, if you are extremely lucky, buy one of your books.

BUT… yes another but!

BUT… it is getting less and less likely any reader will put their hand into their pocket and pull out some money, simply to get hold of a copy of your book.

You see, they don’t have too.

There are hundreds and thousands of books available for free. The reader can order any of these, or simply download an eBook version, which they can add to the hundred unread books waiting on their Kindles and E-readers, without ever spending a single penny.

Oh, that fleeting promise of maybe’s, the one the book marketing sites sold you, you know, the one that goes… “if they like your style they will buy the rest of your series/books….”

You didn’t fall for that old spangle, did you? 

Because they will not.

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Please do not dismiss the reader thus. Like all of us, our readers must be canny when it comes to spending, whether buying packet of sausages in a supermarket, or buying a good book to curl up with in front of the fire.

These folks will:

A, wait until another of your series is offered for free.

B, read another free book. (They may enjoy it better than yours.)

C, Both, of the above.

This is a reader’s market. It has got this way because of several factors, but (another but!), it is you, the indie author who has brought this situation upon yourself.

By publishing your book at a ridiculous low price, then lowering that price and eventually giving your book away, you are part of the overall problem affecting many, if not most indie authors.

You are simply adding to the situation you are moaning about. You know the one, about having too many free books on Amazon. That the competition is too great, because the market is flooded with cheap books, 99 cents and below.

This WILL NOT CHANGE until you…yes, YOU do something about it.

Ideally, for me. As of tomorrow morning, there would not be one book, not a single novelette being given away.

Novella’s and the such would be priced at around £2.00/$2.40 for the shortest book and escalating up from there.

Novels would kick in at a minimum of £10.00. Book prices would be back to a decent level, a level not too dissimilar to that before Amazon muscled in.

We all, from time to time, often with good reason, knock the major publishing houses who controlled publishing, much as DeBeers control the diamond market. Yet they ensured authors got a fair return for the time and effort involved in creating a book.

That cannot be said of Amazon, or any book promotion site encouraging free and 99c priced book sales.

I know there is a movement within the indie community, one which is trying to discourage the giving away of books.

I am part of that movement.

I believe, if ALL indie authors removed ALL free books, re-priced their books to reflect true value for authors, we would see a major shift change within the industry almost overnight.

Don’t worry.

People will not stop reading.

They never have and they never will. They shall simply be paying a fair price for the goods they receive.

Authors will start earning a fair return for their creativity, effort and investment. The quality of books will increase.

The world will be full, once again, of wild unicorns running free in green woodlands full of Tinkerbelle fairies… well, I may be pushing it a bit too far now; but the facts are, indie authors will be better served without cheap and free books…. FACT.

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Which brings me to the title of this post, ‘ Bucking the trend’

What give me the right to state such?

Firstly, this is not me simply making a vortex of hot air.

I stand by my convictions. I do not have any FREE books. I shall not be giving any books away. I do not have gifts of incentives. I have no bookmarks or jewellery.

In fact, I am deliberately ‘Bucking the trend‘.

Recently, I have increased the price of all my books, both Paperback and eBook/Kindle formats.

One of which, is an Amazon No.1 bestseller.

The coveted No1 position, is something I doubt would have occurred, if the book was priced undervalue.

You see, perception plays a large part in decision making.

What value you initially consider an item, is easily disputed once furnished with a low price. Hence altering perception.

With that in mind, a low cost, or free book will hold little or no perceived value to the reader.

If the same book is viewed at a higher price, the value is assumed to be greater.

In association, the assumption of quality is also presumed higher or lower in direct proportion the estimated value implicit.

This is my view and the principles I adhere too.

I shall charge a fair price for my books. Not a penny less.

Readers can buy them, or not.

BUT…. (The last one I promise), consider this:

Should I just sell one copy of one of my books this year, I would have made more money than you, giving a thousand copies away.

I’ll leave you to muse over this.

Sleep tight, 

Paul

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Why I am talking art on a writing blog.

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I have, at last, found enough time to catch my breath and write a new, long overdue post for this blog.

You see, I have had a busy start to this year.

First was the publication, in January, of my first children’s book, The Rabbit Joke, which is designed primarily as a ‘read to me‘ book.

A book for parents or older siblings, to read to the younger ones. The Rabbit Joke lends itself to being read to groups in schools and kindergartens too.

The Rabbit Joke is an outsized, hardcover, fully illustrated, perfect bound, landscape book, from https://www.peecho.com/print/en/263512

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In February, I released ‘Life in the War Zone’ a collection of stories, based on true accounts, of what life is like living between warring factions in an area of conflict.

Life in the War Zone takes a serious, no holds barred look at the devastation and trauma of life in the battlefields of the Ukraine, Syria, Afghanistan, Iraq, Bosnia, Serbia, Croatia, Israel, Palestine, Libya, Lebanon and El Salvador.

Ebooks are available direct from me, via my website. http://paulznewpostbox.wixsite.com/paul-white

Paperbacks from Amazon.

USA https://www.amazon.com/Life-War-Zone-collection-personal/dp/1542338700  

UK https://www.amazon.co.uk/Life-War-Zone-collection-personal/dp/1542338700

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Also during February, I published a ‘Coffee Table’ book called ICONIC, or to give it its full title, Iconic – Legends of music immortalised in art.

Iconic is an 8 x 8 inch, hardcover, perfect bound, glossy, book, containing a number of my own artworks, portraits of some of the most well-loved musical talent ever known, such as David Bowie, Amy Winehouse, Buddy Holly, Jimi Hendrix, Elvis and many more.

With each portrait is an abridged biography of each artist, covering their life and times. https://www.peecho.com/checkout/14716200169619823/279042

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March saw the publication of The Pussers Cook Book.

This became an instant hit and an Amazon bestseller. It is still, as I write this over a month after the books launch, at number three in its Amazon category.

The Pussers Cook Book details twenty-two of the best loved dishes, served on Royal Naval ships circa 1960’s to 1980’s. Along with the recipes, there are plenty of jokes and tall stories, some legendary myths are also dispelled!

You do not have to be a sailor to enjoy the Pussers Cook Book. It makes the perfect gift for a freind or loved one.

Paperbacks from Amazon. goo.gl/eTwfWN  

Hardcover from my printers.  www.peecho.com/print/en/282666

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You will see by this, why my time this year has been at a premium.

Now, I have touched on art, as in the title of this post, by mentioning my tribute to the great musicians in the book, ICONIC. Which clearly shows the link between writing, books and art.

As do all those millions of books with illustrations, photographs, pictures and images inside. Let alone the amazing and wonderful artistry shown by many book cover designers.

In that respect, books and art are almost inseparable, and never exclusive.


But there is more…

Art has always been a ‘go to‘ place for me, when I need to rest my mind from concentrating on writing. Whilst my form of art, digital painting, is still a creative discipline, it is creative in a totally differing way to the mindful concentration needed for writing.

In that respect, I find creating digital art relaxing, even ‘freeing up‘ the subconscious mind to continue its own creative endeavours, whilst I take my consciousness on a holiday of colour and form.

The problem arises, much as it does when writing, or I should say, when one has finished writing and has published their book.

Who will see it, who will read it, who will buy it?

It is all well and dandy to have a book, three books, ten? Sitting on the shelves getting dusty and covered in cobwebs. What we want, what we need is someone (Many someones) to come along and actually read our words.

The same is true of art. What is the point of creating wonderful, thought provoking, stimulating images if they are simply going to be stored as a digital code on a memory stick. If they are never going to be made onto a canvass, or a poster, or even printed onto a tee-shirt or coffee mug?

Both of those scenarios are, in my humble opinion, a total waste of time, effort and creative energy.

So…what to do about it all?

Firstly, I have made a Facebook page to help direct people to my works.

The main site is my artwork website, where you can browse through a selection of works albums and find links to the other places my work is available. https://goo.gl/pyPI7i

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That is why I am talking about art on a writing blog.

Thanks for reading this…if you have read this far!

I will be back to posting my normal Ramblings from now on.

Cheers, Paul.