Why I am talking art on a writing blog.

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I have, at last, found enough time to catch my breath and write a new, long overdue post for this blog.

You see, I have had a busy start to this year.

First was the publication, in January, of my first children’s book, The Rabbit Joke, which is designed primarily as a ‘read to me‘ book.

A book for parents or older siblings, to read to the younger ones. The Rabbit Joke lends itself to being read to groups in schools and kindergartens too.

The Rabbit Joke is an outsized, hardcover, fully illustrated, perfect bound, landscape book, from https://www.peecho.com/print/en/263512

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In February, I released ‘Life in the War Zone’ a collection of stories, based on true accounts, of what life is like living between warring factions in an area of conflict.

Life in the War Zone takes a serious, no holds barred look at the devastation and trauma of life in the battlefields of the Ukraine, Syria, Afghanistan, Iraq, Bosnia, Serbia, Croatia, Israel, Palestine, Libya, Lebanon and El Salvador.

Ebooks are available direct from me, via my website. http://paulznewpostbox.wixsite.com/paul-white

Paperbacks from Amazon.

USA https://www.amazon.com/Life-War-Zone-collection-personal/dp/1542338700  

UK https://www.amazon.co.uk/Life-War-Zone-collection-personal/dp/1542338700

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Also during February, I published a ‘Coffee Table’ book called ICONIC, or to give it its full title, Iconic – Legends of music immortalised in art.

Iconic is an 8 x 8 inch, hardcover, perfect bound, glossy, book, containing a number of my own artworks, portraits of some of the most well-loved musical talent ever known, such as David Bowie, Amy Winehouse, Buddy Holly, Jimi Hendrix, Elvis and many more.

With each portrait is an abridged biography of each artist, covering their life and times. https://www.peecho.com/checkout/14716200169619823/279042

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March saw the publication of The Pussers Cook Book.

This became an instant hit and an Amazon bestseller. It is still, as I write this over a month after the books launch, at number three in its Amazon category.

The Pussers Cook Book details twenty-two of the best loved dishes, served on Royal Naval ships circa 1960’s to 1980’s. Along with the recipes, there are plenty of jokes and tall stories, some legendary myths are also dispelled!

You do not have to be a sailor to enjoy the Pussers Cook Book. It makes the perfect gift for a freind or loved one.

Paperbacks from Amazon. goo.gl/eTwfWN  

Hardcover from my printers.  www.peecho.com/print/en/282666

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You will see by this, why my time this year has been at a premium.

Now, I have touched on art, as in the title of this post, by mentioning my tribute to the great musicians in the book, ICONIC. Which clearly shows the link between writing, books and art.

As do all those millions of books with illustrations, photographs, pictures and images inside. Let alone the amazing and wonderful artistry shown by many book cover designers.

In that respect, books and art are almost inseparable, and never exclusive.


But there is more…

Art has always been a ‘go to‘ place for me, when I need to rest my mind from concentrating on writing. Whilst my form of art, digital painting, is still a creative discipline, it is creative in a totally differing way to the mindful concentration needed for writing.

In that respect, I find creating digital art relaxing, even ‘freeing up‘ the subconscious mind to continue its own creative endeavours, whilst I take my consciousness on a holiday of colour and form.

The problem arises, much as it does when writing, or I should say, when one has finished writing and has published their book.

Who will see it, who will read it, who will buy it?

It is all well and dandy to have a book, three books, ten? Sitting on the shelves getting dusty and covered in cobwebs. What we want, what we need is someone (Many someones) to come along and actually read our words.

The same is true of art. What is the point of creating wonderful, thought provoking, stimulating images if they are simply going to be stored as a digital code on a memory stick. If they are never going to be made onto a canvass, or a poster, or even printed onto a tee-shirt or coffee mug?

Both of those scenarios are, in my humble opinion, a total waste of time, effort and creative energy.

So…what to do about it all?

I have done a few things, in between launching and promoting my books! And I am unashamedly promoting them here. After all, why should I not?

Firstly, I have made a Facebook page to help direct people to my works.

The main site is my artwork website, where you can browse through a selection of works albums and find links to the other places my work is available. https://goo.gl/pyPI7i

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I have a compilation of distorted portraits I call my ‘Boggle Eyes’ collection available on Fine Art America. There are additional collections to be added to this site soon. https://fineartamerica.com/profiles/11-paul-white/shop

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I have a couple of designs with Threadless and shall slowly add to these as I create new work for that site.  https://paulwhiteart.threadless.com

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Finally, I have a few pieces of art, more graphic design oriented, on a site called Redbubble. https://www.redbubble.com/people/DesignPeeJay/shop?asc=u

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If you are an art lover and would like to support my endeavours in this field you can help by becoming a patron, at patreon. As an artist’s Patron you will receive an range of benefits in return for your ongoing support. https://www.patreon.com/paulwhite

That is why I am talking about art on a writing blog.

Thanks for reading this…if you have read this far!

I will be back to posting my normal Ramblings from now on.

Cheers, Paul.

 

 

 

 

 

How I kept ‘The Pussers Cook Book’ high on Amazon rankings.

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Okay, so this is a post about marketing books, or rather it is a post about one of my books that sold particularly well. (At least in the first few weeks after publication).

I am NOT a marketing guru. I have no special formula and am not trying to sell you anything, get you to subscribe, donate, join a club or even buy the book in question… or any of my books… but you can if you wish!

I am uncertain if my book would not have performed as well if I had done absolutely nothing, if I published, sat back and waited. (Although I doubt it)

The reason I am writing this post is to share with you, (my Indie author friends and colleagues), the history of first few weeks of my books performance on the Amazon sales platform.

I hope you can take something, even one small factor from this and use it to enhance your own sales, or at least gain further insight into what makes books sell. Or not!

To understand and to place the following information into context I need to explain how the book came into being and the lead up to release. So, I’ll take the Advice of Winnie the Pooh and start at the beginning; as “That’s a very good place to start”.

The Book in question is The Pussers Cook Book.  The Amazon hyperlink is https://www.amazon.co.uk/Pussers-Cook-Book-Traditional-recipes/dp/1544690584 if you want to take a look, or get a copy (hint hint).

The Pussers Cook Book contains twenty-two recipes of traditional dishes served in the Royal Navy during the 1960’s to the 1980’s. Apart from the recipes, it contains a factual historical information and social comment, written in a witty and humorous style.

The book is listed under this Amazon category: Books > Food & Drink > Reference & Gastronomy > History of Food. (It is currently ranked No.3 as I write this).

The creation of this book came about after many conversations with other veterans. Most hold the food they ate during service in some esteem, some higher than others! What was clear among all personnel was the huge part food and dining played in keeping moral and spirits high during deployments.

With that in mind, I started to search for a cook book containing some ‘Good old British Naval recipes’ and came up with absolute zilch, zero, nada.

There are American forces cook books, Royal Australian Naval recipes, South African, Indian, but I could not find a single book which recorded any Royal Navy dish.

This is where it all starts!

So… I asked in several forces forums who would be interested in such a book, who would share stories and memories of food and dining from their time in the service. The response was substantial and led me to believe there was a market, an audience for such.

I had found a niche, a ‘gap in the market’ so to speak.

A few months later I had compiled and written The Pussers Cook Book.

Now for the nitty gritty about the promotion.


PLANNING.

As I have said above, I spoke to a quantity of people about creating a Naval recipes book and kept the contact details of those who expressed a solid interest in such a book.

Once I was ready to release The Pussers Cook Book, I posted a string of ‘Coming soon’ social media announcements to the groups I identified as being the books prime market, ie Royal Navy/ex royal navy/military/FAA/RFA/ex Forces/Veterans sites.

Many which I had joined since conception of the book in readiness for its launch. This gave me time to build a good, solid reputation and establish myself as a known, trusted and active member of these groups. You may consider this rather mercenary, but I see it as good business sense.

This type of planning and foresight takes a lot of time, work and effort. But once you are accepted, initiated and integrated, the fact that you an established part of a close, sometimes closed network, will pay dividends in many future endeavours.

It is a commitment I think is worth the time and energy needed to sustain the relationship.

The second part of my advanced planning was to design some posters and flyers, and the preparation of initial of blogs needed to spread my message, in a colourful and eye catching way, when posted on social media.

The next was ensuring that my book is listed with ‘book sites’ such as Goodreads, Authors Den, Authorsdb, Promocave etc. And, of course listed on my own website.

Added to this is obtaining listing on other sites servicing my targeted market. In this case, military historical sites and archives, military book, gift and paraphernalia stores, Naval museums. In fact, anywhere that has a library, store, shop, or service which does, or could list books or carry a link. Not forgetting any of their private forums, even those with fifty or sixty members…I would be happy with 1% sales from these.

Once again this is time consuming and often boring, but it is getting all your duck in order before taking the plunge.

Once all these items were in place, I was ready to promote the book.

Before the next step, the launch, I must explain that I made The Pussers Cook Book in two formats, a Hardcover version and a paperback.

This post is ONLY concerned with the PAPERBACK version as this is the only format available via CreateSpace/Amazon.

It may also help to know that it is a 6×9, full colour, fully illustrated book. (hence the price)


LAUNCH.

I decided that a ‘soft launch‘ of The Pussers Cook Book was most appropriate, as this book is targeted at a niche market, a major launch, such as a Thunderclap or Facebook party would have been irrelevant and had little effect on the initial ‘reveal‘.

The launch therefore consisted of a major blitz on as many social media groups as possible, over as many platforms as possible. In this case it was Facebook, Google Plus, LinkedIn, twitter, Tumblr, Ello, Yeopen, StumbleUpon, Flipboard, Pinterest, WordPress, Blogger and so on.

Along with all those private sites and forums directed at Military and ex-military personnel I mentioned before.

The first day or two the book was only available from CreateSpace, as it takes a day or two to appear on Amazon sites.

If you look at the beginning of the sales chart, the launch date of the 17th of March, (it was late at night, so the figures show as/from the 18th), you will see that sales were instantly quite good. It looked like all that planning, all the time effort and the brainstorming had paid off.

Until… March the 21st when it all died off!

I still have no idea why this was, perhaps it was something to do with the listings on Amazon becoming live?


PROMOTION

Like everything concerned with being an Indie author it takes work, hard work and lots of it.

Pushing your sales is just one of the areas that you must concentrate your efforts. This is what I have done so far in relation to The Pussers Cook Book.

On the 26th of March I saw the sales figure slow for the first time.

I was ready for this. I had a plan, well it was more of an idea which I formulated after reading several various, (unrelated) articles about books, business, SEO, other authors, and a host of topics I cannot recall!

My plan was to try and push the name, the title of my book to the front of the search lists on the prime search engines algorithms.

Now, most probably you know little about how ‘SEO’ works. You are not alone, neither do I!

BUT I had gleaned a basic understanding, or at least an understanding of the logic behind the principle of how SEO functions. It was with that limited knowledge that I made my next move.

I sent a post asking people to ‘google’ my book by name on whatever search bar they were using, Google, Yahoo, Bing, Edge…whatever.

I did this with emails to other contacts around the world, and on all social platforms and forums. I asked my son, cousin and friends to do the same, to share and re-post the request, and to ask others to do the same.

I was trying to drive the search for ‘The Pussers Cook Book‘ or The Pussers cookbook’ etc. as viral as I could.

It worked.

Within 24hrs The Pussers Cook Book was showing as the top 6 to 8 listings on most searches, eventually making it to the top 10 lists on about every search engine.

The chart shows a boost of sale from that date. I like to consider this a direct consequence of that SEO attack…but again, I have no control specimen to compare effect.

It could simply be a coincidence?

On May the 30th I saw the trend of sales slipping, so I gave the book another boost by simple advertising, posting updated posters and status’s on social media.

April the 4th I noticed the figures dip once again. This time my marketing effort was aimed at the sites I term non-prime. These are the sites that are peripheral to major networks, or adjacent in content and demographics, to the mainstream platforms, but still play a key role in my marketing strategy.

Such sites, I am sure, will differ greatly from person to person and book to book. Much of regarding any site as such is whole subjective.

April the 8th I am have convinced myself, The Pussers Cook Book has run its natural course of being an Amazon bestseller for an Indie author. This is, no doubt the start of the natural decline in sales.

With a hurriedly conceiver promotion, using Easter as a gimmick, “Last chance to get/gift a copy before Easter…etc, blah, blah…” I hope to squeeze out a few more sales and try to keep The Pussers Cook Book as high in the charts for as long as possible.

The reason is, the higher a book’s ranking, the more visibility it is given by Amazon. The more it can be seen the higher the likelihood of getting an extra sale, or three.

If these sales keep the book up in the ranking, the more it will been seen…..& so on. As the sales decrease so does a books appearance. The alternative is to spend a fortune on paid advertising with amazon and Facebook etc.

So, as much self-promotion and marketing you can do without giving the ‘big boys’ a fortune the better it is.

Remember, whatever you spend on, say an Amazon advert, is the amount you must earn in royalties from Amazon, BEFORE you start making any money. All the while, on each sale you do make, Amazon will still be taking their cut. Think about it.

It is now, as I write the 13th of April, 27 days, a month – all bar the shouting – The Pussers Cook Book has been at the top, not bad for an unknown Indie author.

I shall do another marketing blitz over the next day or two. In fact, even this post is part of my overall marketing plan. It has raised awareness of the book, which you will notice I have repeatedly given its full title of ‘The Pussers Cook Book’ throughout this blog post. Hinted that you should at least Google it, if not get yourself a copy (another hint).

What I am trying to convey is, never miss an opportunity…you never know where it might lead.

I do hope that by sharing this with you, you can take something constructive or reassuring from it. Even something that makes it worth getting yourself a copy of this book, or any of my fictional works, as a thank you?

I know sales will now slow. It is inevitable. Yet, I do hope the book will ‘tick over’ for the foreseeable future.

For now, I have four ‘Works in progress’ I must complete; you never know one of these may be my next best seller?paul-white

Here’s hoping.

Paul.

 

 

 

 

 

 

 

 

 

 

Understanding interoception.

 

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It is quite some time since I have written a post about writing, which has its foundation in recent scientific research.

Now I have said that, I guess you will want to skip this post and move on to pictures of cute cats, puppies, chocolate cake or large breasted women…dependent upon your personal taste.

But, please, bear with me.

Those of you who regularly read my ramblings will know I rarely get all technical and boringly immersed in jargon.

So…. firstly, let me say it is INTEROCEPTION each of us are trying to achieve with our writing. It is the golden grail, or is that the holy fleece, of what every author strives to attain.

Allow me to explain.

Basically, Interoception is the body’s eighth sense.

Interoception is a relatively unheard of sensory system. It is the sense responsible for detecting internal regulation responses, such as respiration, hunger, heart rate, and the need for digestive elimination. It is detected through nerve endings lining the respiratory and digestive mucous membranes. It completes the internal picture of how the human body is perceived, along with the vestibular and proprioceptive senses.

It is the mysterious sense; it is what makes us feels spooky, or uncertain about taking ‘That’ pathway home. It is what give us our ‘Gut instinct’. From infrasonic pulses to interoceptive heart-beats, there is more going on in our bodies and minds than you might think.

Awareness of one’s body is intimately linked to self-identity, the sense of being “me”.

A key question is how the brain integrates different sensory signals from the body to produce the experience of this body as mine, known as sense of body-ownership.

Converging evidence suggests the integration of exteroceptive signals related to the body, such as vision and touch, produces or even alters the sense of body-ownership. However, multisensory integration conveys information about the body as perceived from the outside, and hence, represents only one channel of information available for self-awareness.

Interoception, defined here as the sense of the physiological condition of the body, is a ubiquitous information channel used to represent one’s body from within.

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That said, here is the bit which links us, the writers and authors with them, the readers of our books.

Our bodies hold great sway over the influence of our mind. Much of what we think stems from our self-awareness, an awareness caused by external conditions. One which we can harmonise and synchronise with as individuals within a group, or indeed by contact with another single person.

For example, research has shown Snipers ‘instinctively know to pull the trigger between heartbeats. The moment when the hand is steadiest and the vison unblurred by the slightest movement.

Hostage negotiators temperament; body temperature, pulse rate, breathing rate, seems to uncannily match changes in accord to the perpetrator with whom they are negotiating.

This is Interoception working at its highest level, amalgamating and merging the physiology of two people into one harmonious synergetic confluence.

It is that state, a blending and melding of minds and beyond, beyond a physical joining, which we try to achieve as authors.

We want, we need our readers to become one with us, to hear our character’s voices, to feel their pains, their heartaches, sorrows and joys as we, ourselves feel in the moment we write the words.

Who has not sat back from their keyboard with tears running down their cheeks? We hope, we wish at this precise point in our book, all who read our words feel the same as we do at that very instance.

We lift our heads and rub our weary eyes, from a long stint of writing, at what seems a natural break. We pray our readers do the same; they look up from the book and take that moment or two to realise where they are, to come back into reality. That is a golden moment for an author. To know that their reader has been/is lost within their book.

This is what understanding INTEROCEPTION can do for us.

I am certainly going to learn more and use more of that knowledge in my future writings.

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This, from BBC Radio 4, is a rather good broadcast by Philosopher Barry Smith. (pictured above) He explores interoception, from infrasonic pulses to interoceptive heart-beats, there is more going on in our bodies and minds than you might think.

http://www.bbc.co.uk/programmes/b08k5zlm

Thanks for reading, Paul.

Oh, just one more thing, please visit my new, recently updated website. There is a ton of ‘stuff’ I am sure you will love on there. Click anywhere on any of these words to be magically whisked away…actually it’s not magic, it is simply the internet and hyperlinks…but that sounds so dull!

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Almost anything which has an artistic and creative edge is welcome within the pages of CQ.

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One reason why I don’t give my books away.

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Because I have worked hard, very hard in making the book a reality.

The uninitiated may feel that is a glib remark, but it is not, if you consider….

I first had to come up with the idea, a notion of a story and ensure it had a start point, a good tale to tell, one which draws to a satisfactory conclusion.

That is, it has a beginning, a middle and an end.

Sounds simple, doesn’t it?

Then try it now, in the next few seconds. Say these words aloud….ready….go…”My story begins when……

Well, come on. You said it was easy, so what’s keeping you?…… OK. Times up.

Let’s move on.

I shall say ‘we writers’ from now on, have an outline of a story in our head. We know where we want it to start. We may even have a few words which may become the opening lines, when we start writing.

Each writer has their own way of plotting and constructing a novel. So, for generalist purpose I am adopting the supposition this is a writer who plots onto a story line…to a degree.

For the next few days we shall be breaking down the sequence of the story in our mind, transcribing it onto a plot graph, a timeline of planned stages. This is something we shall change numerous times over the next few days. We shall have the characters, particularly the protagonist, face challenges they must overcome. We will build his/her character as realistically and as humanly flawed as suits the plot, and will have our readers empathise, at some stage, with the antagonist. Possibly disbelieving in the actions of the hero….who may yet actually be the real baddy!

This is the type of conflict associated with plotting the story. Already at this stage the story wants to take charge of the author, as later, during the writing of the first draft, so shall the characters. They WILL take on a life of their own. They WILL wake the writer in the early hours of the morning, banging on the door of new concept. The same characters WILL, on another night, keep the writer awake until the sun rises just so they can move forward, continue their journey within the unfolding pages of new manuscript.

Most authors become almost, if not entirely obsessed with writing the tale. Some seem, even become unsociable, withdrawn. Because the story must be told, it must be typewritten onto paper or into computer memory. If the writer stops, or is distracted for too long, the thread begins to fade, the momentum halted, the spirit lost. The new lives, those characters created start to wither, even die.

Writers are, in the worlds they create, Gods among characters, guiders of destiny and givers of fulfilment, destroyers of life, of societies, of cities and planets. The author is omnipotent. It is a role, a responsibility we take seriously. It is a heavy burden we bear.

Come the end of the first draft and an entire year’s supply of coffee beans. I/we, the authors, sit back in our chairs and breathe a sigh of relief.

It is short respite.

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Soon our noses are back at the grind stone. We now need to read, edit and re-write the entire work. A first draft, no matter how carefully crafted, is just that. A first draft.

Now we really start work. No longer are we flying in full creativity mode, now we are in a roll-your-sleeves-up and get stuck in approach to the task.

Generally, this stage takes twice as long as the first. Deleting words, sentences and replacing them…or not. Moving paragraphs or rephrasing entire sections of the manuscript. Rearranging the position and order of entire chapters, even deleting them…or writing new ones. There is no limit to the fettling undertaken at this stage.

Once we are (reasonably) happy with draft number six/seven/ eleven? We congratulate ourselves and add a tot or two of whisky into the large mug of rich black coffee, our drug of choice.

Happily, we tell our copy editor we are ready for them to scan our documents. Oh, she says. (Not a sexist remark, simply the fact I have found most of the best editors are women), you need a line editor before you run it past me!

So, weeks later, with some alterations to plot and structure you eventually pass the manuscript over to your copy editor…..and wait…and wait, which is a good thing. Annoying, frustrating, but good.

You see your editor should be busy…if she is not that could indicate no one wants her services? The second reason you should be happy to wait is you want a thoroughly good job done, don’t you? Therefore proper, good, concise editing with a comprehensive feedback means taking all the time required to do the job right. Right?

Everything is not lost during this time, because you have to have a cover. If you have not yet made any advance towards having one designed, now is a great opportunity, it will take your mind off waiting for your editor.

Unless you are a graphic designer of illustrator I would leave the cover to an expert. Even if you are an artist I would, at the very least, consult with one. You see a book cover is NOT what most people (readers/ writers/authors) think it is.

Comes the day when your book cover, both paperback and kindle versions are ready. You are excited because your manuscript has just arrived back from your editor….the pages listed with notes, amendments and suggestions.

Now, instead of moving forward, instead of getting a step closer to publication you must revisit you story. Once more you sit and work through the entire manuscript, making alterations, altering tense, reading those suggestions and editorial input regarding clarity, flow and all that other stuff.

Three days later, in a foul mood and with a raging headache you stab the send button returning, the now amended manuscript, to your editor.

This is when you wonder where the last year of your life has gone. This is when you look out of the window and wonder why it is snowing…in June…only June has long passed. You missed it.

You were living in your own Neverland, guiding your characters away from disaster and death. Now, all of a sudden life seems so much more….empty.

The story is with your editor. The cover made. Time seems to hang about endlessly, waiting…tick-tock, tick-tock.

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After a day or two of doing virtually nothing it all gets too much. You plan a launch date, but not too soon. Then you organise a thunderclap, a blogging chain, advertising, a cover reveal and whatever blows your frock up.

Hay, guess what, your manuscript is back, this time there are only a few notes, easy stuff to sort out. So, you do. It only takes the best part of a day this time.

Now you can busy yourself again. This time you need to format your manuscript into book form. One for each type of book, i.e. paperback and eBook, but also for the platforms you may be using, Createspace, Lulu, Smashwords and so forth. Of course, you can have a professional do this, or you can seek the help of a fellow author…all work well if organised properly.

The next stage is proofreading. Each format needs to be proofread. You can do a first run yourself, pick up on any errors made during formatting, check the margins, headers, page numbering, kern and such. But, I bet you will miss a shed load. So have other eyes, preferably an experienced proof-reader, one with a good track record, even someone recommended.

So, you press the send on your keypad again and hey-ho the formatted manuscript(s) is/are off to your proof-reader, who will pick up on any punctuation, capitalisation, space and…other issues you WILL have missed.

ONLY after you have fixed all those errors will your story, which up to now has just been a manuscript with a working title, become a book.

Upload to print…. congratulations. It has taken you around eighteen months of blood, sweat, tears and toil. Of mood swings and social deprivation, headaches, doubts, pain, fear and uncertainty to turn your dream into your baby.

Well done you.

NOW YOU WANT TO GIVE IT AWAY?

That is (one reason) I don’t give my books away.

Paul White.

 

 

 

 

 

 

Why do I write in the way I do? (An answer.)

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I am often asked, as I am sure many authors are, “Why do I write?”.

This is not a straightforward or easy question to answer comprehensively. In fact, if I were to answer that question in full, it would be an extremely long essay.

Which is the answer I gave a few days ago.

However, that question was followed by one which made me think, a question I was, at the time, unprepared to answer constructively.

“Why do you write in the way you do?”

This question made me think, beyond the basics of ‘style’ and further than ‘narration’ alone.

So, in the regular and rambling way I use in my blog posts, I shall attempt to convey to you my thoughts on this question.

They are as follow……

I do not write a particular genre of fiction.

Romance stories generally demand detailed character descriptions, a slow build-up of intensity to climax. (Excuse the pun).

On the other hand, Horror readers want faster paced, less detailed, more action books which cut right to the core. (Sorry, I can’t help myself).

By not being a genre writer, I have not developed a style limited by the parameters of reasonable expectation of those readers.

Neither do I write for a syndicate publisher, such as Mills & Boon, who have strict plot and style guidelines and can drop any contributor in an instant, should their suggestions not be strictly adhered too.

I am a truly free, independent author.

I have written an offbeat tale of abduction and intrigue, which is also a romantic story, a AofRDVtale of finding oneself and humorous yarn all rolled into one. It is ‘The Abduction of Rupert DeVille’. Available on Amazon, just click the link!

This book alone breaks all the genre specific boundaries it touches upon.

I did not set out to intentionally break any rules, I simply ignored them all and wrote the story I wanted to write.

I have also published two collections of poetry.

The basic premise of each is human emotion. Fear, love, hate, anger, regret and so on. I like the challenges of poetry. The differing forms, such as haiku, present wonderful opportunities to develop wordsmithing skills that can be adapted to storytelling.

That is how I like to think of myself, as a storyteller, a mythmaker; weaving tales into people’s consciousness, making them re-think and to consider life and the world around them in a way they may never have done before.

My book collection, three volumes of short stories called ‘Tales of Crime & Violence’ are designed to do just that, to make the reader reconsider their point of view, to side-swipe their general conceptions, to come at them from left field and leave their minds floundering with a myriad of questions, questions they now find they are asking themselves. (Click the link, or image)

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That is what a great story should do. It should stay with you, lingering within your mind a long time after you have closed the final pages of the book, maybe even forever?

I have also written a children’s book and non-fiction stuff. Very different disciplines than writing standard adult fiction of any sort.

I am, at the time of writing this, working on a novel about an escaped psychopath. ‘Floyd’ is out on a bloody revenge spree against those who had him committed. This book must be considered a ‘Slasher’ type of story. It is a crime thriller certainly, a horror…in parts possibly, but not really.

Once again, I am writing what I want to write, in a way I want to write it. The style and narration I am using is unique to this book. It is not one I have adopted previously.

Which, in a long winded and round-about way, brings me back to the original question of “Why do I write in the way I do?”

Taking note of the above (and remembering my independence), has allowed me to indulge in many experimentations with style, narration, pace, plot, POV’s and all the other ‘literary technical stuff’ writers put far too much emphasis on when discussing writing.

Each of my novels are written from a totally different personal perspective. Making each quite distinctive from the last. Even so, my personal mark is to keep an element of humanity, of emotion, of people’s dreams, hopes and fears running through all my fictional stories, even those involved with psychotic killers!

My short stories reflect those same values, the human passion for life, the experience of relationships, of desire and love, of living, of loss and of death.

I like to explore these areas of the human psyche, areas often forgotten or neglected by other writers and authors. I like to reveal them at a certain pace, a pace which suites the individual story being told.

In some I might come at you from the shadows, smashing into your mind like a train wreck. In another it may be an insidious creep, slowly weaving itself between your receptive neurons, until that is the only thing your mind can focus upon.

This is where the poetry and experiments with lexicon come to the fore; they allow me to use words as a basic material, melding and moulding them, twisting and forming them, until they convey to the reader, not only the description and facts, but the feeling of being there, of being within, of being part of the nether world where my story lives and, without doubt, to see, hear and feel the trauma, the worries, the excitement and passions of my characters as they stagger from one conflict to another.

You can read several my short works at https://alittlemorefiction.wordpress.com/ I always have a few stories on this blog, although I do delete and change them at random intervals.

So, in brief, that is my answer to the question – ‘Why do I write the way I do.’

I hope you can pick something useful out of this.

Thank you for reading, Paul.

 

 

 

 

 

 

 

Why there is no such thing as the general public.

Okay, so it’s a long title…but don’t shoot the messenger!

This is not my own writing, but that of Elmore Leonard, author of ‘Get Shorty‘, the television series ‘Justified‘ and over 40 novels.

 

elmore-leonardBy most appraisals, Elmore has long dethroned Raymond Chandler as the greatest of American crime writers. Many critics argued that, if anything, the reference to genre slighted his contributions. Martin Amis described him as “a literary genius,” and “the nearest America has to a national writer.”

Elmore died over three years ago, on August 20, 2013, but it was his wish to be buried in Greenwood Cemetery in Birmingham, Michigan, a little over a mile from his house in Bloomfield Township. It took three years, but Greenwood finally opened up new plots, allowing Elmore to have his wish and be buried there.

Elmore’s ashes were interred at 10:30 AM this morning, in a brief ceremony lead in prayer by Monsignor John P. Zenz, Pastor of Holy Name Church in Birmingham.  In attendance, under a red canopy, were several members of Elmore’s family.

Elmore grave marker gives his name and the years of his birth and death.  At the bottom, is the inscription, “The Dickens of Detroit,” a phrase used to describe Elmore over the years that he actually found a bit puzzling.  In a 1997 article in the San Jose Mercury News, he said about the tag: “That has more to do with alliteration than truth, … I wonder what they would have called me if I was from Buffalo?

For those of you planning a visit, Elmore is buried in Section G, Lot R, Grave 2.

grave

 

So lets get back to this post and its long title!

Why there is no such thing as the general public

Do you ever have conversations internally about who it is you’re trying to reach with key messaging, only for someone to say that your target audience is “the public?”

How do you respond to this?

There is no such thing as the general public. The information wants of young parents are different to those of retirees, just what a healthcare professional needs to know is different to that of the person they are caring for.

Effective communications means understanding who your niche audience is. Only then will you be able to speak with them in a way that is appropriate, relevant and useful.

Questions you might ask to allow you to define who that audience is include:

– What is it you want your audience to do?

– Are they young or old, male or female, rich or poor?

– Where do they live and what do they do for a living?

– How knowledgeable are they about your cause?

– Are they looking for power and status, excitement and adventure, or an opportunity to enhance their skills and expertise? Are they time poor?

 

It may seem easier not to bother establishing defined target audiences, but this is a false economy. It is impossible to speak to everyone equally and in the same manner. Failure to define target audiences will result in wasted time, energy and resources, and a diluting of messages that will ultimately not resonate with anyone.

For example, if you are only concerned with raising the profile of your charity among ministers or industry leaders then you needn’t bother targeting women’s lifestyle magazines. Equally, if you only operate within a particular region of the country then your priority is likely to be on building relationships with your local media rather than focusing on the national press.

Once you have defined your target audience, you then need to know as much about them as possible. What they think, what motivates them, which websites they visit, which newspapers they read and how active they are in social media, etc. At its most basic level, this means using common sense and some desk-based research. More thorough and therefore more accurate audience research would involve polls and surveys, focus groups and paid-for data from research companies such as YouGov, Ipsos Mori, Kantar and others.

We think a really good example of knowing your audience comes from Macmillan Cancer Research whose fundraising for World’s Biggest Coffee Morning went through the roof after it changed its communications to focus not on what women over 45 could do for it, but what the charity could do for them.

Or another example would be Cancer Research UK. When it wanted to target young people with messages about skin cancer, it did so via a beauty campaign rather than a health campaign. By teaming up with models and skin clinics “R UV Ugly?” highlighted how sun bathing can damage your skin and speed up the ageing process – the intention being to target younger people who were concerned with their appearance and unlikely to pay attention to messages purely focusing on the health impacts of sunbathing.

We’d love to know about more great examples of really excellent audience profiling and the impact it has had on your communications, as well as ideas for sharing information about the nuances of your audience with colleagues.

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Clearly we all have our own views and personal beliefs about how best to go about promoting and marketing our books. But I cannot ignor this form of advice from a writer who has, to a certain degree, been successful (by anyones measure)

I hope you have a great day.

Paul.

Want to know more about what I am up to just now? Then come on over to my website and have a mosey around.

Everyones welcome.