A word of caution about FREE & some other stuff worth knowing about.

You may, or may not, have noticed I have not posted here for a while.

This is because there is so much happening in the book and publishing world; two areas I am involved in.

Here is one major ‘continental shift’ which is taking place right now.

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FREEBIE books have lost their appeal.

“The general public has become immune and dissatisfied with the mass of FREE and GIVEAWAY books.

What was once a novel, loss-leading marketing tool has become a haunt for freebie hunters who just want free and have NO interest in the author, or on many occasions the book itself.

In fact, Amazon’s own download figures show that ONLY 2% of ALL free books are read, with over 70% being deleted within 14 days of downloading. (or discarded in the case of paperbacks.)

The probable reason is, that as free loses its appeal authors and publishers are now giving away vouchers, gifts and running competitions to entice people to download their free books.

Basically, they are paying people to download in an attempt to manipulate the figures and gain a raking status, in the hope it will influence genuine readers to purchase.

Whilst this may have worked in the past, it no longer has any substantial legacy, particularly as Amazon has once again changed their logarithms to combat this ‘false’ accounting of sale.

Now only verified ‘paid for’ purchases will count towards rankings.

Which leaves only one possible benefit of giving a book away… that of building a mailing list for future direct marketing and sales.

BUT… this now only tends to create a false list of possible future people who may read another of those books, because once downloaded the ‘reader’ then cancels their subscription/listing (as is their legal right). Only dedicated Freebie hunters stay, waiting for the next free book you offer. Which is one of the reasons why only 2% of such downloads are actually read.

This means, most indie authors who give their books away in the belief they will gain readers in the long term are going to be out of pocket for a long, long time. Those who pay companies, the free book marketing businesses, are losing far more.

If it sounds too good to be true… it is.

In the cold light of day… paying someone to give away your book, the book you may have spent a year or so producing, spent money on editing, formatting and cover design, in the vague hope that free will earn you an income, let alone cover your initial costs… without any guarantees…

Hmmph, doesn’t sound so good in the cold light of day, does it?

Read more about this here

 

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AMAZON

Genuine reviews ONLY.

Sales logarithms are not the only change AMAZON have recently made. They have changed, once again the way customer reviews work.

This time for the best, in my opinion.

No longer will pay for, swopped or gifted reviews count, and if things work well, they will not even be shown.

ONLY true, verified, genuine purchases by readers will count. NO form of solicited or professional reviews will be accepted.

If Amazon can and do strictly enforce this rule, then for the first time will all authors get, and all readers have a genuine, believable overview to the quality of the books they are looking to purchase.

I hope this works and the cheats and charlatans are cast out.

 

Goodreads

GOODREADS becomes the ‘GO TO’ platform.

Goodreads has been around for a long time and has slowly progressed to become a mecca for book lovers.

This trend continues and is now being enhanced on several fronts. Goodreads shall soon be THE place for readers and authors to talk and deal with all thing literary. There are many changes which will be implemented during the next year or two.

If you do not have a presence on Goodreads, either as a book lover or as a writer… get on with it… go now and sign up before you are left behind… and remember… you heard it here first.

Read more about current trends here

 

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ELECTRIC ECLECTIC

 Electric Eclectic is the new kid in town, but its founder has a great track record in the indie publishing market with established brands CQ International, TOAD Publishing and PeeJay designs.

Simply put, Electric Eclectic is a brand of books written by a variety of authors from various nationalities.

Each Electric Eclectic book is a Kindle Novelette, a short story of between six thousand and twenty thousand words. These novelettes are designed as introductory books, shorter reads to give you a taste of the narration and style of your chosen Electric Eclectic author.

Unlike the freebie books mentioned above, the quality of storytelling of each Electric Eclectic book has undergone a quality and selection process, before publication, to ensure each book reaches our exacting standards.

When you buy an Electric Eclectic book, you have confidence and reassurance of its quality, which makes it the perfect way to find great reads and even your ‘next favourite author.’

Electric Eclectic books hope that once you find a story or an author you are excited about, you will read their other books too.

That is what Electric Eclectic is all about, putting great authors together with ardent book lovers and readers… a match made in heaven.

Also, as Electric Eclectic books cost just 1.00 (dollar/pound/euro), the reader will have made a verified purchase so their review will be accepted by Amazon, letting them voice their view and airing their opinion too.

That must be a win, win situation all around.

Visit the Electric Eclectic website HERE

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The LIST 2018 – The definitive guide to this years ‘Must Read’ books.


The list pub

Surely, The LIST is the best collection of ‘must-read’ indie books anywhere.


 

Each book listed here has been recommended, commended or selected by CQI Magazine or the publications respected and trusted literary connections.

The LIST is one publication you will want to constantly refer to when looking for a new book for yourself or as a wonderful and unexpected gift for a friend, colleague, or family member.

I suggest you bookmark The LIST to make re-visiting and reading a sinch in the future.

Got friends… how about sharing The LIST with them?

For notifications about future great publications like CQI Magazine, and The Gift Collection followthis blog 🙂

Click on the cover image above to read The LIST now


 

Looking for a darned good short story?

Then check out the Electric Eclectic novelettes, great reads and the perfect way to find your next ‘favourite’ author.

Go take a look at Electric Eclectic books

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HEADS UP AUTHORS… Ads.txt is here and you NEED to know… ‘WHAT IS THE ADS.TXT PROJECT?

Unlike many/most of my Ramblings I regard this post as something of extream importance, a possible game-changing innovation, one which has wide implications but also one which will be of particular interset for indie authors

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As part of a broader effort to eliminate the ability to prointerest counterfeit inventory in the open digital advertising ecosystem, Ads.txt provides a mechanism to enable content owners to declare who is authorized to sell their inventory.

The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

By creating a public record of Authorized Digital Sellers, ads.txt will create greater transparency in the inventory supply chain, and give publishers control over their inventory in the market, making it harder for bad actors to profit from selling counterfeit inventory across the ecosystem. As publishers adopt ads.txt, buyers will be able to more easily identify the Authorized Digital Sellers for a participating publisher, allowing brands to have confidence they are buying authentic publisher inventory.

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ADS.TXT HELPS PUBLISHERS

Counterfeit inventory comes in many forms, but it typically results in real media spend not reaching legitimate and deserving publishers. Ads.txt helps publishers reclaim control of their media, brand, and rate card. This means more of an advertisers spend can get to the domain owner through their approved sales channels, and not be wasted on counterfeit inventory.

Check out the PDF

https://iabtechlab.com/wp-content/uploads/2017/09/IABOpenRTB_Ads.txt_Public_Spec_V1-0-1.pdf

Also read: https://iabtechlab.com/how-to-ads-txt/

This post is brought to you by CQ International Publishing, Electric Eclectic books and iab Tech Lab

 

FREE promotion & marketing

In this post I take a divergent path, away from my regular ramblings about writing, to speak of something which is usually just as close to any indies heart.

Promotion.

The reason is, no matter how good a writer you may be, how wonderful and eye catching you books cover is… if no one is ever going to see it, or hear about it, no one shall ever buy it, let alone read it.

Every indie I know who has written a book, even a short novelette, agrees the hard work starts once the book has been published.

An almost consecutive issue which is consistently raised, is the seemingly ongoing quest for the ultimate marketing tool. The ‘Eureka’ gift that will sell hundreds, if not thousands, of books each month with very little work or effort on the part of the author themselves.

Wake up, smell the coffee. There is no such thing.

Even should someone find an amazing algorithm, or system for doing just so, within moments the entire world will be climbing on the waggon, the uniqueness would dissolve in those few moments, to become nothing more than the norm.

The quest would then start over.

BUT… (there is always a but.)

There are a whole host of ‘Alternative’ marketing solutions. Or at least, people marketing a whole host, of supposed solutions.

Many asking for a substantial fee, without any guarantee of success.

HOWEVER… (there is always an however too.)

The world, (the cyberworld and the meat-space), is full of groups of writers and authors who work together, share knowledge, experience and aid one another to achieve the best.19553170_10155611739634994_248869669_n

I am a proudto be a founder member of one such group, the Authors Professional Co-Operative.

Another I belong to, The Awethors, have collectively produced four books. Not bad, for an association of people who live thousands of miles apart and in different countries.

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Working closely and introducing new people to our communities, gives each of us a wider opportunity to help others. Some authors use their experience to professionally assist others in marketing, book cover design, formatting, publishing and so forth. Author Assist, Plaisted publishing house and Metamorph Publishing are just three to mention.

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Others run newsletters, email campaigns, blogs, vlogs, webinar’s and radio shows. Each designed to help all who wish to partake.

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GoIndieNow is one, The Ronnie Shaw Show another, then there is  all run by or for the indie community, as is CQ International Magazine.

 

Not surprisingly, it is this last one, CQ International Magazine, I want to talk about most, simply because this is my own publication!

CQ was never planned to be.

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You see, it all started when I wrote a very posh looking newsletter, I called it ‘Rambling Away’, to keep a link to the blogs I ran at the time.

I designed my newsletter to look like a glossy magazine. The type of magazine I was involved with, when I worked in the publishing business in London.

That first, short (and honestly not too well constructed), newsletter eventually grew into CQ International Magazine, which has an established readership in 84 countries around the globe and, at the last count, is read by an excess of 50 thousand people.

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Click image to read the current edition of CQ

CQ Magazine continues to promote and support indie writers, yet has expanded to include all forms of independent artists, from painters and illustrators, to musician and theatre, dance and performance arts, sculpture and digital creatives. If fact, anything independent, artistic, artisan or creative is welcome within the covers of CQ Magazine.

As part of our ongoing commitment to promote the indie world, CQ Magazine has recently created the C-club. This is where, for a single annual membership fee of £5(UK), indies from all walks of life, can take advantage by advertising in, or having features and promotions in, CQ International Magazine throughout the entire year, at not cost at all.

That’s right, FREE promotion and marketing to the whole world. Well, a big chunk of it anyway.

What’s more, by joining the C-club, you will be helping us to help others, by contributing to the ‘Inspiration & Encouragement fund’.

Full details about CQ International Magazine and how you can become a C-club member, can be found on CQ International’s blog, RIGHT HERE.

Go take a peek now.

I look forward to welcoming you aboard.

Paul.


LOVE MUSIC?  LOVE ART?

Then you will love ICONIC, a tribute to some of the worlds greatest musical artists who ever lived.

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Order your copy today

https://www.peecho.com/checkout/14716200169619823/279042

It’s not just, “In God We Trust”.

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 Here is something that has crossed my mind recently (on several occasions).

TRUST.

So much can be read into that single word, can it not?

Honestly, how many people do you actually trust?

It would be passé for me to ask who you would trust with your life.

Firstly, because that could take so many forms; from combat, to saving you choking on a chicken bone and because we trust people with our lives each and every day.

When you fly you are trusting the pilot, when you take a cab you are trusting the driver; there are doctors, surgeons, police and such like; so in the grand scheme of things trusting someone with your life is not so alien, in fact it is most common.

But let me ask you this:

Who would you lend your last few dollars to?

I mean your last dollars; the money you depend on; the money you need to live by. Who would you trust to repay that money on time?

Who would you let house sit, or house swap with you? Who would you trust not to pry into your private closets, or rummage through your underwear drawer?

To whom would you show your browsing history, or private files, without the fear of being judged?

I guess you could count those people on one hand?

Maybe I am wrong; maybe you are lucky. Or maybe you have more fingers on your hand than I do!

Okay, so trust can be considered on many levels, I agree.

But I have a feeling that you may trust someone you have not met, or have never seen, a little less than you might trust your neighbor, or a work colleague, even an acquaintance; you know, one of those people who are almost your friend!

Am I right?

Generally, I think I am.

Which brings me here, to the point of this rambling.

I often ask people, complete and total strangers to trust me every day. I ask many of them for money, in return for promises.

Why?

Because I offer some services. You see, apart from being a writer and an author, I design books covers, I have an online magazine and a book promotion site.

When it comes to designing covers I promise I shall do my best to create an eye-catching cover, one that will attract people to take a look, to ‘pick the book up and investigate’. Initially I only have my word to give.

I rely on a person’s trust.

The same is true of my magazine.

People buy features and advertising, often two or three months in advance. They are trusting me to produce the magazine, to distribute it, to hold up my end of the bargain.

On my book promotion website, the trust is, that I will provide information as promised, list books as agreed, market the site and so on.

I know I am honest. I know I will do everything within my abilities to ensure I deliver, to keep my promises. Yet many of those who place their trust in me do not know that, not initially, not the first time we make an agreement.

Luckily, I have a track record of successfully completing the tasks I undertake.

I have lots of happy clients and that, in a strange way, turns the tables. You see, once I have done business with someone, once I have done ‘a good job’, I trust them to return to me. I trust that they shall, at some point in the future ask me to help again.

Thankfully, most do.

Now that may, at this point, sound like standard business practice. But what makes all this stand-out for me is, that most of what I do is with people who are, in the physical world, (the Meat-Space), strangers.

I may belong to the same social media ‘groups’ as they. I may have ‘messaged’ or emailed them many times, over many months or even years. I may know (vaguely) what they look like, at least in the best photograph they have, even if it was taken twenty-years ago!

BUT…I have never met them, never heard their voice naturally, or felt their flesh, smelt their scent, seen how they walk, talk and laugh, not in the real world. Yet some I consider to be friends, not the i-space, ethereal electronic type of friend, but Friend with a capitol ‘F’.

And I trust them.

As, (hopefully!), they do me.

Please, do not deceive yourself by thinking that I am a product of this technological age. I am not.

I am far older than that. But I accept it, even somewhat embrace it; although with a certain amount of mistrust and caution as to its future influence and where it may eventually lead us.

But a little vigilance is no bad thing.

So, here I am, connected tentively to un-met people around the globe, via fiber-optics and satellites, yet conducting business on less than a physical handshake; often simply on a few keystrokes that spell out the word ‘Yes’, or even the lesser ‘OK’.

I suggest that is a form of true trust?

If it is, then in my world that is not a bad thing.

If something that can be isolating, even as divisive as the internet, can bring ‘people who have never met’ (we used to term this as ‘strangers’ when I was a child), together by the bond of trust my fear for the future of mankind is somewhat diminished.

All we need now is for those who in power to take note, for those who print ‘In God We Trust’ on our banknotes to realise that, in an ideal world those words would actually read ‘In Us We Trust’.

Just a thought that was running through my mind.

 

Please feel free to comment, like, share or ‘whatever blows your frock-up’

Paul

Find out more about me, my writings, books & Cover design 

http://paulznewpostbox.wix.com/paul-white

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