Publish your book at little, or zero cost?

This is what The Frugal Author says you can achieve, in this book of the same name.


He has written this book as an aid for independent authors in pursuit of economical, prudent self-publication.

The Frugal Author produces his own eBooks, paperbacks and high-quality hardcover publications with very little if any, financial outlay.

This book is full of the distilled results, the acquired knowledge and personal practice of being a successful indie author who dislikes paying out more than is absolutely necessary.

In this book, he explains how he achieves that, along with insights into indie publishing and sharing his ideas of how you too can implement the same type of methods for your own books.

The Frugal Author is NOT a ‘how to’ book. It is NOT a step by step guide or tuitional publication. The Frugal Author simply shares methodology, ideas and principles which you can adopt fully or partially, implement in part or whole over time and adjust to suit your own working practices.

You may well ask what credibility The Frugal Author has? and you are right to do so.

To date, he has published 19 books, ranging from children’s stories and poetry to psychological suspense. From Tales of Crime & Violence through to true accounts of Life in the Warzone. Pulp-fiction comic book yarns are written alongside romantic stories and non-fictional military social history.

The Frugal Author is a true multi-genre author. He is also a multi-format author having eBooks, Paperbacks and Hardcover publications.

Two of his books are recognised and authenticated Amazon bestsellers.



He is a well-known and respected member of the global Indie Author and Writers community and a founding member of APC, Authors professional Co-operative, Founder of Electric Eclectic books and chief editor of CQI Magazine.

He is acknowledged for the help and advice he shares and the initiatives he employs to help all writers succeed, irrelevant of their experience.

Now, he is sharing some of his ideology and methodology with you in this book, The Frugal Author.

Download yourself a copy today, start saving money and start heading into profit… NOW.



Wherever you are in the world,

you can get your copy of

The Frugal Author right HERE.



Passwords: Have you been pwned?

If you want to make your world a safer place?

Start with your passwords.

From logging in to our social media accounts to buying new shoes, we wouldn’t be able to get much done without first logging into an account with a password. The problem is, as more and more of our everyday lives have gone online, particularly as authors and writers, when we need a wide range of internet sites and platforms to market and promote our books.

Chances are you have needed to create more passwords than ever, which can cause problems. After all, who uses a different password for each and every site? Perhaps not many of us, if we’re being honest.

Want to make the world a safer place? Start with your passwords!Indeed, according to new research from Kaspersky Lab, people tend to fall into one of two camps: those who use passwords that are complex but difficult to remember and those who create passwords that are easy to remember but easy to crack.

Password dilemma

Complex but forgettable

Those of us who create complex but difficult to remember passwords may have more secure accounts, but sadly they also have a tendency to forget these passwords. After all, it’s a lot easier to remember password123 than to remember Pa$$W0rdTh3G14nT123.

And a fair number of people surveyed understood the need for complex passwords, with 63% selecting online banking accounts, 42% payment applications including e-wallets, and 41% online shopping as types of accounts that need the most secure passwords.

However, 51% of people admitted to storing their passwords insecurely, and a staggering 23% said they store them on a notepad.

Short, handy, easy to crack

According to the research, a disheartening 10% of people surveyed admitted to using the same password for every account they own — a practice that increases the very real risk of account compromise. Reuse one password for all accounts and you ensure that if one account is compromised, they all are. You can check to see which accounts of yours could be compromised here.

On top of that, the research showed that 17% of those surveyed had faced the threat of account compromise, or actually had an account compromised, in the past 12 months.

Time to choose new password

The third way

One solution can fix both problems: a password manager such as Kaspersky Password Manager. Using a password manager might sound like something only geeks would do, but actually, it’s surprisingly easy to use. You create one complex password (we’re all capable of remembering one difficult password!), and it protects all of the other passwords. The password manager stores and fills in passwords for all of your online accounts, and everything is secured using encryption so that nobody can snoop.

Final tips

  1. However, if you’re looking for some quick tips, resident tech expert David Emm suggests the following:
  2. Make every password at least 15 characters long — the longer the better.
  3. Don’t make passwords guessable. There’s a good chance that personal details such as your date of birth, place of birth, partner’s name, and so forth can be found online — for example, on your Facebook wall.
  4. Don’t use real words. They are open to “dictionary attacks,” someone using a program to quickly try a huge list of possible words until they find one that matches your password.
  5. Combine letters (including uppercase letters), numbers, and symbols.
  6. Don’t “recycle” passwords — say, david1,” “david2,” “david3,” etc.
  7. Use a different password for each account to prevent all of your accounts becoming vulnerable.
  8. If you suspect your password has been compromised, change it immediately.

Stay safe out there.

Sometimes, just sometimes, a book comes along which tends to re-define certain aspects of expectation.

This new release from Paul White, DARK WORDS, is a book which contains several short stories, poetry and some written works which defy classification, they are… prose, articles, essays for want of interpretation.
Each written piece is deep, meaningful and emotive. Paul explores avenues, dark avenues of the human psyche where many dare not venture.Hurt, fear, pain, self-harm, love, hate, loathing, love lost, depression, loneliness, anger, suicide, anxiety, all these and more are considered within the pages of DARK WORDS.

In Paul’s own words… 

“Dark days come to us all at some time in our lives.Heartbreak, grief, fear, loss, pain and anxiety collide and conspire, individually and collectively to bring us down.We feel the battles rage within ourselves; they fight and scream in a tortured anguish of emotional turmoil.Solace is often found alone, in dimly lit rooms, with mellow songs playing over and again.Reading DARK WORDS, sharing the pain within these tales help us dry our own tears, to drive away the clouds of uncertainty and crush the demons which haunt our souls.To accept and acknowledge the blackest days of our lives often reveals the pathway from the shadow maze of obscure reflection, into the sunlight of possible future.Dark days come to us all, at some time in our lives. They are not the place for us to dwell for too long.They are not our home.”

DARK WORDS is one of those books you should, you need, to have on your bookshelf. One of those books everybody should read, at least once in their lifetime.
Get your copy today, now,

Don’t worry if you live Stateside, Dark Words is available on too HERE




A word of caution about FREE & some other stuff worth knowing about.

You may, or may not, have noticed I have not posted here for a while.

This is because there is so much happening in the book and publishing world; two areas I am involved in.

Here is one major ‘continental shift’ which is taking place right now.


FREEBIE books have lost their appeal.

“The general public has become immune and dissatisfied with the mass of FREE and GIVEAWAY books.

What was once a novel, loss-leading marketing tool has become a haunt for freebie hunters who just want free and have NO interest in the author, or on many occasions the book itself.

In fact, Amazon’s own download figures show that ONLY 2% of ALL free books are read, with over 70% being deleted within 14 days of downloading. (or discarded in the case of paperbacks.)

The probable reason is, that as free loses its appeal authors and publishers are now giving away vouchers, gifts and running competitions to entice people to download their free books.

Basically, they are paying people to download in an attempt to manipulate the figures and gain a raking status, in the hope it will influence genuine readers to purchase.

Whilst this may have worked in the past, it no longer has any substantial legacy, particularly as Amazon has once again changed their logarithms to combat this ‘false’ accounting of sale.

Now only verified ‘paid for’ purchases will count towards rankings.

Which leaves only one possible benefit of giving a book away… that of building a mailing list for future direct marketing and sales.

BUT… this now only tends to create a false list of possible future people who may read another of those books, because once downloaded the ‘reader’ then cancels their subscription/listing (as is their legal right). Only dedicated Freebie hunters stay, waiting for the next free book you offer. Which is one of the reasons why only 2% of such downloads are actually read.

This means, most indie authors who give their books away in the belief they will gain readers in the long term are going to be out of pocket for a long, long time. Those who pay companies, the free book marketing businesses, are losing far more.

If it sounds too good to be true… it is.

In the cold light of day… paying someone to give away your book, the book you may have spent a year or so producing, spent money on editing, formatting and cover design, in the vague hope that free will earn you an income, let alone cover your initial costs… without any guarantees…

Hmmph, doesn’t sound so good in the cold light of day, does it?

Read more about this here




Genuine reviews ONLY.

Sales logarithms are not the only change AMAZON have recently made. They have changed, once again the way customer reviews work.

This time for the best, in my opinion.

No longer will pay for, swopped or gifted reviews count, and if things work well, they will not even be shown.

ONLY true, verified, genuine purchases by readers will count. NO form of solicited or professional reviews will be accepted.

If Amazon can and do strictly enforce this rule, then for the first time will all authors get, and all readers have a genuine, believable overview to the quality of the books they are looking to purchase.

I hope this works and the cheats and charlatans are cast out.



GOODREADS becomes the ‘GO TO’ platform.

Goodreads has been around for a long time and has slowly progressed to become a mecca for book lovers.

This trend continues and is now being enhanced on several fronts. Goodreads shall soon be THE place for readers and authors to talk and deal with all thing literary. There are many changes which will be implemented during the next year or two.

If you do not have a presence on Goodreads, either as a book lover or as a writer… get on with it… go now and sign up before you are left behind… and remember… you heard it here first.

Read more about current trends here




 Electric Eclectic is the new kid in town, but its founder has a great track record in the indie publishing market with established brands CQ International, TOAD Publishing and PeeJay designs.

Simply put, Electric Eclectic is a brand of books written by a variety of authors from various nationalities.

Each Electric Eclectic book is a Kindle Novelette, a short story of between six thousand and twenty thousand words. These novelettes are designed as introductory books, shorter reads to give you a taste of the narration and style of your chosen Electric Eclectic author.

Unlike the freebie books mentioned above, the quality of storytelling of each Electric Eclectic book has undergone a quality and selection process, before publication, to ensure each book reaches our exacting standards.

When you buy an Electric Eclectic book, you have confidence and reassurance of its quality, which makes it the perfect way to find great reads and even your ‘next favourite author.’

Electric Eclectic books hope that once you find a story or an author you are excited about, you will read their other books too.

That is what Electric Eclectic is all about, putting great authors together with ardent book lovers and readers… a match made in heaven.

Also, as Electric Eclectic books cost just 1.00 (dollar/pound/euro), the reader will have made a verified purchase so their review will be accepted by Amazon, letting them voice their view and airing their opinion too.

That must be a win, win situation all around.

Visit the Electric Eclectic website HERE

A ‘Heads Up’ about that little green padlock (HTTPS – Secure)… or NOT.

A secure connection does not mean a secure site

The green lock means that the site has been issued a certificate and that a pair of cryptographic keys has been generated for it. Such sites encrypt information transmitted between you and the site. In this case, the page URLs begin with HTTPS, with the last “S” standing for “Secure.”


Sure, encrypting transmitted data is a good thing. It means that information exchanged between your browser and the site is not accessible to third parties—ISPs, network administrators, intruders, and so on. It lets you enter passwords or credit card details without worrying about prying eyes.

But the problem is that the green lock and the issued certificate say nothing about the site itself. A phishing page can just as readily get a certificate and encrypt all traffic that flows between you and it.

Put simply, all a green lock ensures is that no one else can spy on the data you enter. But your password can still be stolen by the site itself if it’s fake.

Phishers make active use of this: According to Phishlabs, a quarter of all phishing attacks today are carried out on HTTPS sites (two years ago it was less than 1 percent). Moreover, more than 80 percent of users believe that the mere presence of a little green lock and the word “Secure” next to the URL means the site is safe, and they don’t think too hard before entering their data.


What if the lock isn’t green?

If the address bar shows no lock at all, that means the website does not use encryption, exchanging information with your browser using standard HTTP.


Google Chrome has started tagging such websites as insecure. They might, in fact, be squeaky clean, but they don’t encrypt traffic between you and the server. Most website owners don’t want Google to label their websites as unsafe, so more and more are migrating to HTTPS. In any case, entering sensitive data on an HTTP site is a bad idea — anyone can spy on it.



The second variant you might see is a lock icon crisscrossed with red lines and the HTTPS letters marked in red. That means the website has a certificate, but the certificate is unverified or out of date. That is, the connection between you and the server is encrypted, but no one can guarantee that the domain really belongs to the company indicated on the site. This is the most suspicious scenario; usually, such certificates are used for test purposes only.


Alternatively, if the certificate has expired and the owner has not gotten around to renewing it, browsers will tag the page as unsafe, but more visibly, by displaying a red lock warning. In either case, take the red as the warning it is and avoid those sites — never mind entering any personal data on them.


How not to fall for the bait

To sum up, the presence of a certificate and the green lock means only that the data transmitted between you and the site is encrypted, and that the certificate was issued by a trusted certificate authority. But it doesn’t prevent an HTTPS site from being malicious, a fact that is most skillfully manipulated by phishing scammers.

So always be alert, no matter how safe the site seems at first glance.

  • Never enter logins, passwords, banking credentials, or any other personal information on the site unless you are sure of its authenticity. To do so, always check the domain name — and very carefully; the name of a fake site might differ by only one character. And ensure links are reliable before clicking.
  • Always consider what a particular site is offering, whether it looks suspicious, and whether you really need to register on it.
  • Make sure your devices are well protected: Kaspersky Internet Security checks URLs against an extensive database of phishing sites, and it detects scams regardless of how “safe” the resource looks.


I hope this highlights some areas you may not have been aware of. It’s always good to know ‘stuff’

Feel free to check out my books, Wip’s, blogs and more on my own HTTPS secure website at

You may also want to read about Ads.txt on this blog HERE

FREE is killing indie. (An urgent warning)

If you have been following Ramblings from a Writers Mind, or if you have scrolled down, looking and reading many of the posts, you will notice they fall into two main categories.

The first, those where I share my experience and attempt, in my rather haphazard way, to impart and to clarify certain aspects of wordsmithing, along with tips and ideas you may wish to try or adopt.

The second Rambling posts are ones where I express my opinions and beliefs about being an indie author. Many of these articles create controversy amongst the varying schools of thought running through the indie community. I do not see this as a bad thing, but one which stimulates discussion and debate, a great platform to exchange views and examine convictions.


This is the first of two posts regarding two current controversial topics.

This one is about of giving away free books, an activity which is damaging the entire indie book market and something I am adamantly against.

So, without further ado, let’s get stuck into this wonderfully heated issue of free books.


When Amazon’s algorithms changed some time ago, giving less weight in rating terms to giveaways as opposed to paid-for copies, many authors became less enthusiastic.

However, the advent of new players in the giveaway frame, such as BookFunnel and Instafreebie, has added a new way of distributing free books and a new purpose: to build your author database by effectively trading email addresses for free books.

While the jury’s still out on the long-term benefits we discover how many of these subscribers unsubscribe – as is their legal right – or not bother to read their freebies.

As with any decision, we should evaluate any potential short-term benefits alongside the long-term effects on the mindset of our customers/readership.

 The vast (vast, vast) majority of free downloads never get read, so giveaways don’t accomplish what they’re intended to do: spread the word, get reviews.

On top of that, many authors pay money to advertise these giveaways, and spring for shipping in the case of hard copies, so they’re actually paying people to get a free copy and not read it.


Why buy the cow when the milk is free?

We’ve all heard that saying. Basically, the meaning behind it is that someone isn’t going to pay for something that is offered for free.

Whether it’s your virtue or your book, the issue is still the same.

When a writer devalues their work to the point of giving away their book, what are they really doing? Giving it away as if it were nothing?

It begs the question, are those authors so desperate to have someone, anyone, read their book, that they are willing to pass them out like pamphlets on the street corner.

Is the book so bad they think no one would or should pay for it?

What about the months, maybe even years, the author spent pounding away at the keyboard creating the book? What about the lost hours spent editing and reworking it to perfection?

Most authors sacrifice a lot to write a book. They give up any and all free time in exchange for getting the story on paper. That must be worth something; certainly, more than a freebie.


Authors tell me it’s a promotional ploy.

Promotion is great and today we must constantly try new angles and ideas to draw in readers. I have no issue with giving away a chapter to entice a reader to purchase the rest of the book, but give away the whole book?

It does not make any sense.

Many, often new or struggling authors, hope by giving away a book, readers will buy more of them or will buy the next book they release.

Unfortunately, it does not work that way. Readers are a very frugal bunch. If they can get free books, why would they pay for yours? They will simply pick up someone else’s free book tomorrow, and someone else’s the next day, and so forth.


The numbers don’t lie

You may disagree with me — maybe your experience is different — but as a publisher, I have to tell you the sales numbers don’t lie.

While a select small number of authors may have seen book giveaways as a clever promotion to boost the sales of their next book, it is rare. Giving books away isn’t making sales numbers climb.

How could it? Free doesn’t equal bigger royalty checks.

Meanwhile, authors have devalued their craft to the point where even they don’t think it should cost anything.

I’ve been to a lot of craft shows the past couple of months. I’m amazed at the price of the handmade pieces people are selling. Then I think about the hours and hours of hard work these artists put into each piece and I must admit, it’s probably a bargain.

Are not authors the same as these other artists? Aren’t authors creators of their craft and shouldn’t they value their work as much as a wood carver or a glass blower does?

“It’s a tough time in publishing for authors but the answer isn’t giving it away. To me, that’s the same as giving up.”


People who get a free copy of your book will not convert to buyers.

You see there are two distinct markets when it comes to anything really: the buyers and the freebie hunters.

I know if I go to Amazon and I’m searching for a book about dogs I click on the top free category, I’m not leaving the free category. It’s already in my mind to not pay for something like that. Even if it’s an absolute hobby of mine, I already have a wealth of knowledge resources I can snag for free.

For instance, there are hundreds of new adult fiction books published every day on Amazon. Hundreds of those books are put into KDP Select and are set to a 5-day free promotion every day. If I’m an avid reader of literary porn and I know I can get new quality erotic stories for free every day, why would I pay for it?

Hell, most of them probably won’t even read the book, depending on the genre.

There was a time when I would go to Reddit’s free eBook page and go on download sprees. I Never read any more than 2% of those books and they were deleted from my Kindle library with the same quickness they were uploaded.

It did not matter, they were free. They held no value.

Your e-mail list isn’t going to grow substantially by giving away a book. Even if you offer another free book for signing up, your list will merely be tainted by freebie chasers. They will hop on your mailing list, snag the download, then unsubscribe.

I can’t help but laugh at self-publishing authors who brag about how many books they gave away in their most recent promotion.

Last time I checked, free never paid the bills.

2,000 free downloads of your sub-par eBook do not indicate any level of success.

If it was not selling more than a copy a week, then you gave it away for a few days before it sprang to a few copies a day, I would say it was worth it.

But no… it never happened, did it?

You see, when you discount your book to zero, it devalues mine too, in fact, it devalues every author’s book by undervaluing and diminishing the entire marketplace.

Please, don’t devalue our publishing world.

Giving away one free book can equal a part of an authors mortgage payment, one of their children’s meals, maybe a new pair of shoes they shall now never own.

The thousands of free books given away mean many thousands of pounds/dollars/euros which should have supported an author and their family has been taken from them.

Giving books away is little different to stealing from your fellow writer’s pockets.

Remember, if you are not part of the solution, you are part of the problem.

So, okay when would I, if pushed, ever do a giveaway?

Personally, never… but….

It seems to me that the only time to do a giveaway is to brand new authors and salty seasoned veterans.

Even if you have written 10 books, but you get no sales, you’re still new.

The only, vaguely possible benefit, of ever doing a giveaway is most major eBook storefronts have an ‘also bought‘ section which shows which ‘other’ books customers also bought.

This is the ONLY possible ‘money shot’ when doing a free book offer (and ONLY for new authors). The population of this ‘also bought’ section will link your book to other books, (& vice versa) so someone searching for a book of a similar subject may stumble onto your book.

So, there you have it, folks. You might give one eBook away for free when you are a brand spanking new author, or perhaps when you have such a massive following and sell millions of books each month, that giving away a book which was once an all-time bestseller, possibly twenty years ago, does not matter a single jot anymore.


….This is where too many indie authors fall into the FREEBIE TRAP.

Trying to emulate the marketing and promotional actions of major mainstream publishers who market the books of authors who are household names.

The truth is, you do not know what teeny-weeny, itsy-bitsy part of the publisher’s overall strategy their giveaway forms part of. It is definitely NOT a stand-alone, individual and isolated ploy, but a small cog of an overall strategy, planned with experts as part of a long-term stratagem focused on future markets and indicated customer trends. A fact every individual indie author I have discussed this subject with was, either not aware of, or did not take into consideration.

My advice, leave it alone.

There are MANY better ways to generate interest in your works.


Take Electric Eclectic books as an example.

Electric Eclectic is where you take a short story, one you may have forgotten and is lying unused and unloved in your files, or maybe you have one which you published in an anthology some years ago. The point is, where your story comes from is not really important.

What is important is your tale must be between 6k and 20K words, a story which you can turn into a Kindle eBook. By publishing your short story, as a novelette under the Electric Eclectic brand enables you to benefit from the brand’s extensive promotions and marketing initiatives, many which reach markets way beyond the regular social media platforms.

While there is a small, one-off licence branding fee for each book, you keep all the royalties and rights… but that is only the beginning. The true advantage of being part of the Electric Eclectic brand is that each Novelette works as your own marketing tool, leading your readers to your prime books and novels.

So, instead of giving your prime books away, or worse still, paying someone else to give them away, your promotional tool, (your Electric Eclectic book) is earning you royalties while gaining you potential readers for those main works. It’s a win, win situation.

It’s time to stop devaluing your books and yourself, make your promotions work for you.

To find out more email

Dyslexia, Irlen Syndrome and Alexia. (This has nothing to do with Amazon gadgets)

This post focuses on writing blogs, website content, social media and emails rather than stories and books.

As independent authors, our ability to write such is of paramount importance to our promotional and marketing strategy. Yet the way you write could be alienating those who are not quite as apt as you or me at reading.


A couple of years ago, I had a wonderful comment from a person who suffered from dyslexia about a post.

Although his comments were primarily about the content and not the presentation of the post, he mentioned he found my post far easier to read than many, if not most.

Curiosity got the better of me.

Why I wondered, could he read and understand my posts, when he struggled to read so many others?

Over the next few days, he and I conversed, by email, about his reading on a personal AAEAAQAAAAAAAAxCAAAAJDdmZDE5N2IxLWUxZmUtNGMwNi04YzE3LWYyNGUxYjA3MDE1MQlevel and Dyslexia in general.


Before I carry on and explain the outcome of our conversations, I think as writers we should all know and understand what dyslexia and some of the most common reading difficulties are. So, I am including the following few paragraphs & bullet points, (which I cribbed from the internet), for clarity.


A formal definition of dyslexia used by the National Institute of Child Health and Human Development states, “It is characterized by difficulties with accurate and / or fluent word recognition and by poor spelling and decoding abilities. These difficulties typically result from a deficit in the phonological component of language that is often unexpected in relation to other cognitive abilities and the provision of effective classroom instruction. Secondary consequences may include problems in reading comprehension and reduced reading experience that can impede growth of vocabulary and background knowledge. “

Unsurprisingly, the International Dyslexia Association defines it in simple terms. “Dyslexia is a language-based learning disability. Dyslexia refers to a cluster of symptoms, which result in people having difficulties with specific language skills, particularly reading. Students with dyslexia usually experience difficulties with other language skills such as spelling, writing, and pronouncing words.”

In contrast, Irlen Syndrome is a perceptual processing disorder, meaning that it relates specifically to how the brain processes the visual information it receives. It is not a language-based disorder and phonics-based instruction will not help someone with Irlen Syndrome improve in the same way it will help someone with dyslexia improve their reading skills.

At its core, Irlen Syndrome is a light sensitivity, where individuals are sensitive to a specific wavelength of light and this sensitivity is what causes the physical and visual symptoms that people with Irlen Syndrome experience. People with Irlen Syndrome have difficulty reading not because their brains have difficulty connecting the letters they see with the sounds those letters make, but because they see distortions on the printed page, or because the white background or glare hurts their eyes, gives them a headache, or makes them fall asleep when trying to read.

Unlike dyslexia, difficulties experienced because of Irlen Syndrome can reach well beyond just reading. People with Irlen Syndrome have difficulty processing all visual information, not just words on a printed page, so they often have trouble with depth perception, driving, sports performance, and other areas not generally connected with dyslexia.

Alexia is a form of dyslexia, but dyslexia is developmental, meaning that it does not happen from an occurrence such as a stroke or traumatic brain injury.

Alexia is an acquired reading disability because of an acquired event such as a stroke. It is most common for alexia to be accompanied by expressive aphasia (the ability to speak in sentences), and agraphia (the ability to write).

All alexia is not the same, however. You may have difficulty with the following:

Recognizing words ● Difficulty identifying and reading synonyms ● Difficulty with reading despite your ability to sound out pronunciation of words.

Although you can read words, it is too difficult to read for very long ● Blind spots blocking the end of a line or a long word ● Focusing on the left side of the paragraph or page ● Double vision when trying to read ● Reading some words but not others. Of course, this makes reading impossible.

A stroke survivor with alexia that can read larger words, but cannot read tiny words such as “it,” “to,” “and,” etc. ● Any combination of some of these traits.



My conversations with, (I shall call him ‘Jay’ during this post), led me to take a close look at how I was presenting my blogs, what made them so different and, could I improve them further?

It turns out the style I chose… I was going to say developed, but that sounds arrogant. So, the style I was using at the time was to write in small(ish) chunks, using relatively short sentences and paragraphs, as I have so far in this post.

Unlike the following.

This differed to most blogs and posts on the interweb which were, (and still are), long blocks of continuous sentences and sub-sentences, forming large paragraphs with very little line spacing or breaks. This may be a ‘style’ welcomed by universities and those writing technical/medical/professional and some literary journals. I have seen many papers which follow this style. I have even read a few and I must agree it makes for extremely uncomfortable reading. To read such a document, one must concentrate fully and focus on each word of each line. Whenever the eye moves from its forced liner motion, even for a moment, is when the reader finds some difficulty in returning to the exact location they were at previously, often meaning one must, annoyingly, re-read sections already read. Like you have possibly just done when reading with this last long drivelling, over worded paragraph I have written in just such a manner to illustrate my point that it makes for uncomfortable reading, even for those of us blessed with good eyesight and adequate skill. A point which I hope I have now made adequately clear with this paragraph which is representative of many blogs.

Writing in this form creates such a large block of words it becomes challenging to separate them into clear concise ‘bite-sized‘ and manageable ‘lots’ of information.

This is one of the areas of written presentation which was highlighted to me by Jay.

I already used a style of writing which broke long paragraphs into much smaller ones, whenever practicable, but I was not aware of the impact doing so made on the reader. From then on, I broke paragraphs down even further than I did ‘pre-‘Jay’

I was also made aware of unnecessarily long sentences, sentences with too many superfluous words.

This simply meant cutting out all those unnecessary words to make sentences read far more precisely and clearly.


Eliminating irrelevant words.

You see, this is not fictional or creative literature as when writing a novel, or even a short story. This is describing and sharing thoughts, ideas, information and data. Another skill set entirely.

Authors often discover this when having to write a precise about their latest book, like the back-cover blurb, an agent’s query synopsis, or for a promotional activity.

We all know, or at least should, that mixing sentence lengths makes for better reading. But so does spacing and breaking them up, like I have done in most of this post.

Please do not get me wrong.

I am not solely writing or directing my words specifically to those with reading difficulties, but I am looking to be as inclusive as possible and not simply because I am attempting to be politically, or socially correct.

I do it because I want as many people as possible to read my words. That is why I write.

Looking at how one presents their posts on the screen does not take much effort. Neither does adjusting one’s style to make it clearer and easier to read… for everybody, including you and me.

To finish, look at this Git-Hub virtual reality page. It shows how we can best comprehend the way those suffering from dyslexia and associated reading difficulties may see the written word.

My lesson following my conversations with ‘Jay’ is, “We can all learn from others, even those we may have previously considered had nothing to give us. After all, I never thought a dyslexic could teach an established author how to write clearer, even better. How wrong I was.”

Thank you for reading another of my Ramblings. Please subscribe to this blog if you will.

I am open to all comments and try to reply to them all personally.

Keep happy, Paul

Oh, take a peek at my website, I have a ton of good stuff waiting there 

All about Marketing




You have guessed it, this post is all about marketing…

BUT… not marketing as you may comprehend it from a basic level, which is an amalgamation of advertising and promotion, but marketing from a perspective you may not have realised exists.

Have I got your attention?

I do hope so, because I believe having a clear understanding of this view of marketing can make or break your success as an author.

I once worked in hard-copy magazine publishing and spent many hours discussing marketing with prime agencies like Saatchi & Saatchi, John Walter Thompson (JWT), BDM & BBDO (now combined with Abbott Mead & Vickers I think,) along with media buying services Zenith, and OMD and PR companies including Ogilvy, Brunswick and Edelman.

ALL the agents I met were looking for that ‘something’ which would take the target audience by storm. They all wanted to make their mark within the industry by having a campaign which would enter media/publishing/broadcasting folklore. I.E, propel them into ‘the big time’.

Now, I am not one to poo-poo or trying to dissuade anyone from wishing to advance their career, far from it, BUT (I always have but’s in my blog posts), these agency agents failed to notice an overriding fact. The most successful agents, many whom now owned or partnered the companies these agents were working for, became successful by constants and continuity, not by a flash in the pan, however big a bang that may make at the time.

It is this same attitude I find when speaking to many business people, including authors, particularly new and/or first time/wannabe writers.

It is irrelevant, regarding the content of this post, if you write the most amazing, perfectly formed tome ever, or you have hastily scribbled a ‘quick’ novella or e-book novelette.

NO one will buy your book… unless they know about it, so you must tell people you have written a book. Doing so is called advertising, which a division of marketing.

Running a Thunderclap or posting about your book on social media is another area of marketing, like sending emails to friends to let them know you have published your book, BUT (another one), these are only the most obvious and basic parts of what marketing covers.

However, what marketing REALLY is, is EVERYTHING that you do.

You are Your Own Brand card isolated on white background

Allow me to explain.

Whatever tasks you are working on now, right now, ask yourself this question…  “How does this affect my marketing?”

Ask yourself this question at the beginning, during and at the end of each and every task you undertake in your role as a writer and author. Soon you will begin to understand everything has some form of influence in marketing you and your work to the world.

The way you look and dress in a video or podcast… “How does this affect my marketing?”

The images you post on social media. “How does this affect my marketing?”

Your profile image, “How does this affect my marketing?”

Your comments and replies. “How does this affect my marketing?”

How you look and speak at book fairs and events. “How does this affect my marketing?”

The layout and design of your tables and space. “How does this affect my marketing?”

Where, when and how you advertise and promote. “How does this affect my marketing?”

…… and so on.

You may notice I have not touched on your books covers, content, banners, advertising material design or so on, yet.  

When do you make a paperback or eBook version of that book? “How does this affect my marketing?”

Did you notice I said when? Timing is also critical as an aspect of marketing.

There is an old, but true adage, is say’s, “If you want to sell your [books] you have to sell yourself first.”

Nothing is truer.

Another is, “People buy People”.

I will not argue with that.

These are things we all need to keep in mind. Dale Carnegie should have said, “we have to win friends to influence people.” That saying would sit well in our modern digital world.


In conclusion, we must create a persona as an author or business person. Much like a fictional character from one of our tales.

This character however should not be fake, but a facet of ourselves, our ‘public image’ one we must nurture and cultivate in absolutely everything we do.

The one of which we ask, “How does this affect my marketing?” in everything you do.

Only by doing so, by becoming aware that marketing means marketing YOURSELF, constantly, consistently and at every opportunity can you play the long game, the strategy which will make you an ongoing constant and not another nonentity looking for that great flash in the pan, the non-existent big bang which will propel you into the big time.



I could go on and write more. But… (another but) I would like you to consider this content seriously before I delve any deeper into the subject of marketing.


Thanks for reading this Rambling, Paul

(“How does this affect my marketing?”)


I also write fiction…

Take a peek at my website while you are here,

Your book is out-of-stock (not)


I often hear authors sound flabbergasted when their books, even their newly launched publication, the one they have been working on for so long and spent a fortune, in both time and effort promoting and marketing, shows as OUT OF STOCK on major bookstore sites.

I mean, how can a brand-new novel, only published yesterday, already be out of stock? Besides, it has been published as a POD (print on demand) so it can never be out of stock… can it?

Why, if it is available from one site, is it showing as out of stock in another? It all seems so confusing.

I have been asked, “Surely if my potential reader sees out of stock against my book, they will simply by another book, someone else’s book… won’t they?”

My answer is “It is a possibility, even a probability.”

So, why can/does your newly published book show out of stock on some site and stores listings.

There are a few reasons. Much depends on who has published your book. CreateSpace, another online book publisher like or a private printing company and who holds your prime stock, if any.

That last part may sound a strange inclusion when speaking of POD books, but some places will/do hold stock, physical stock of POD books… I bet you never considered that before, did you?

Okay, so let me clarify some of this.


First let’s speak of those who may hold actual stock of your books.

These are varied, so this is a general overview rather than a focused statement.

Many high street book stores, even some of the larger chains, do hold some independent authors books. You may have to get ‘lucky’ (or have a proven ‘bestseller’) for your book to take up valuable shelf space which is at a premium at this level of retail, but it can happen.

There are even a few re-sellers and wholesalers who are looking closely at getting more indie authors books in front of the high-street public… but that’s another story (Pun intended.)

Book stores generally order their books on a fortnightly basis, often guided by their sales/buying/distribution agents convoluted algorithms, which are designed to predict purchasing patterns. Hence, if your book has continued/constant high-volume sales on a site such as Amazon, your book could, possibly, maybe, end up on the shelves of your local book store.

This is how the book store, should they have an internet presence, (I don’t know one that does not), may list your book as out-of-stock. This does not mean your book cannot be purchased via that particular site, only that the store does not have it on the shelf, or on their warehouse, but your order will be dispatched as soon as the new fortnights order arrives from the wholesale/re-sale company.

The agent will order your book as a multiple/bulk order and distribute copies to the relevant stores they supply the inventory for the two-week cycle. It is these companies who would, for example, buy from Amazon as part of the ‘Expanded distribution’ should you have enabled that option.


Now, let’s get to grips with the sites that do not hold any, or very little, stock and why they may mark your book as out of stock. (This post is Amazon focused, simply because they are the largest bookseller and I am certain almost every indie has, or has had, dealings with them.)

Historically the biggest times of out of stock, or two to three weeks delivery came when Amazon was solidifying its position as the major book distributor in the world. It had a long ongoing, but quiet battle with Lightning Source and the two main suppliers Amazon used as dropships, Ingram and Baker& Taylor.

As part of the ever-growing Amazons domination it needed warehouse space and to reduce costs, which can spiral, expedientialy even for a massive organisation.

Thus, Amazon reduced its stock levels of all POD books re-ordering necessary stock on a daily basis. But this was not always enough time for POD printers to supply demand in the timespan, hence out of stock messages appeared.

Now, all this and the continued adjustments since, created a shift change in the market place. CreateSpace is now undoubtedly the main supplier of indie books to Amazon. So, for the least chance of having your book listed as out of stock, or as a delayed delivery, CreateSpace is your best bet.

Lightning Source, Blurb, Babybooks, Lulu and so on take a secondary seat in the ongoing war for profits, which is what effects your book sales the most. You cannot blame Amazon or Barnes & Noble, Ingram or anybody else, this is what business is about, maximising revenue and profits.

So, on that basis, not one of these companies actually cares about you, or your book. (on an individual basis). It is nothing personal, your book is just another item of stock/listing among the many millions, which needs to be sold. So, if your POD company does not supply in time, has an issue with Amazon, your book may be tagged as out of stock.

Oh, occasionally it is a genuine mistake, someone clicks the wrong button, but that is far and less often than many would have you believe.

Even if your book is not listed on the major sites, the POD wholesale/agent distribution factors do still influence your books availability.

The note to take from this post, if nothing else, is the misconception most indies have in believing all orders from a POD publisher are printed there and then, to order, on order, of each customer. This is not necessarily true, as I have explained above.

Which is why you could see that unwanted message, ‘out of stock’ on your books sales pages, no matter which site(s) you use.

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Finally, as a personal disclaimer, arse covering statement… there are far more book publishers/printers/distributors/suppliers than I have mention here, like TOAD Publishing… oh that’s my own!

The secret is to choose the one, (or the several), which suits you and your needs the best.

Writer Picture


That’s it from me just now. I hope this post has been helpful.

Please subscribe to Ramblings from a Writers Mind, then you will know when one of these sporadic articles has been posted.



In the meantime, you could sit back and relax with some Tales of Crime & Violence… go on, you know you want too.

Choose from volume 1, 2 or 3. Better still, grab all three and save yourself from coming back for another!

Get the complete set, today












FREE promotion & marketing

In this post I take a divergent path, away from my regular ramblings about writing, to speak of something which is usually just as close to any indies heart.


The reason is, no matter how good a writer you may be, how wonderful and eye catching you books cover is… if no one is ever going to see it, or hear about it, no one shall ever buy it, let alone read it.

Every indie I know who has written a book, even a short novelette, agrees the hard work starts once the book has been published.

An almost consecutive issue which is consistently raised, is the seemingly ongoing quest for the ultimate marketing tool. The ‘Eureka’ gift that will sell hundreds, if not thousands, of books each month with very little work or effort on the part of the author themselves.

Wake up, smell the coffee. There is no such thing.

Even should someone find an amazing algorithm, or system for doing just so, within moments the entire world will be climbing on the waggon, the uniqueness would dissolve in those few moments, to become nothing more than the norm.

The quest would then start over.

BUT… (there is always a but.)

There are a whole host of ‘Alternative’ marketing solutions. Or at least, people marketing a whole host, of supposed solutions.

Many asking for a substantial fee, without any guarantee of success.

HOWEVER… (there is always an however too.)

The world, (the cyberworld and the meat-space), is full of groups of writers and authors who work together, share knowledge, experience and aid one another to achieve the best.19553170_10155611739634994_248869669_n

I am a proudto be a founder member of one such group, the Authors Professional Co-Operative.

Another I belong to, The Awethors, have collectively produced four books. Not bad, for an association of people who live thousands of miles apart and in different countries.

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Working closely and introducing new people to our communities, gives each of us a wider opportunity to help others. Some authors use their experience to professionally assist others in marketing, book cover design, formatting, publishing and so forth. Author Assist, Plaisted publishing house and Metamorph Publishing are just three to mention.


Others run newsletters, email campaigns, blogs, vlogs, webinar’s and radio shows. Each designed to help all who wish to partake.


GoIndieNow is one, The Ronnie Shaw Show another, then there is  all run by or for the indie community, as is CQ International Magazine.


Not surprisingly, it is this last one, CQ International Magazine, I want to talk about most, simply because this is my own publication!

CQ was never planned to be.



You see, it all started when I wrote a very posh looking newsletter, I called it ‘Rambling Away’, to keep a link to the blogs I ran at the time.

I designed my newsletter to look like a glossy magazine. The type of magazine I was involved with, when I worked in the publishing business in London.

That first, short (and honestly not too well constructed), newsletter eventually grew into CQ International Magazine, which has an established readership in 84 countries around the globe and, at the last count, is read by an excess of 50 thousand people.

CQ SummerFantasy
Click image to read the current edition of CQ

CQ Magazine continues to promote and support indie writers, yet has expanded to include all forms of independent artists, from painters and illustrators, to musician and theatre, dance and performance arts, sculpture and digital creatives. If fact, anything independent, artistic, artisan or creative is welcome within the covers of CQ Magazine.

As part of our ongoing commitment to promote the indie world, CQ Magazine has recently created the C-club. This is where, for a single annual membership fee of £5(UK), indies from all walks of life, can take advantage by advertising in, or having features and promotions in, CQ International Magazine throughout the entire year, at not cost at all.

That’s right, FREE promotion and marketing to the whole world. Well, a big chunk of it anyway.

What’s more, by joining the C-club, you will be helping us to help others, by contributing to the ‘Inspiration & Encouragement fund’.

Full details about CQ International Magazine and how you can become a C-club member, can be found on CQ International’s blog, RIGHT HERE.

Go take a peek now.

I look forward to welcoming you aboard.



Then you will love ICONIC, a tribute to some of the worlds greatest musical artists who ever lived.

iconic promo v2

Order your copy today

Why do I write in the way I do? (An answer.)

Writer Picture

I am often asked, as I am sure many authors are, “Why do I write?”.

This is not a straightforward or easy question to answer comprehensively. In fact, if I were to answer that question in full, it would be an extremely long essay.

Which is the answer I gave a few days ago.

However, that question was followed by one which made me think, a question I was, at the time, unprepared to answer constructively.

“Why do you write in the way you do?”

This question made me think, beyond the basics of ‘style’ and further than ‘narration’ alone.

So, in the regular and rambling way I use in my blog posts, I shall attempt to convey to you my thoughts on this question.

They are as follow……

I do not write a particular genre of fiction.

Romance stories generally demand detailed character descriptions, a slow build-up of intensity to climax. (Excuse the pun).

On the other hand, Horror readers want faster paced, less detailed, more action books which cut right to the core. (Sorry, I can’t help myself).

By not being a genre writer, I have not developed a style limited by the parameters of reasonable expectation of those readers.

Neither do I write for a syndicate publisher, such as Mills & Boon, who have strict plot and style guidelines and can drop any contributor in an instant, should their suggestions not be strictly adhered too.

I am a truly free, independent author.

I have written an offbeat tale of abduction and intrigue, which is also a romantic story, a AofRDVtale of finding oneself and humorous yarn all rolled into one. It is ‘The Abduction of Rupert DeVille’. Available on Amazon, just click the link!

This book alone breaks all the genre specific boundaries it touches upon.

I did not set out to intentionally break any rules, I simply ignored them all and wrote the story I wanted to write.

I have also published two collections of poetry.

The basic premise of each is human emotion. Fear, love, hate, anger, regret and so on. I like the challenges of poetry. The differing forms, such as haiku, present wonderful opportunities to develop wordsmithing skills that can be adapted to storytelling.

That is how I like to think of myself, as a storyteller, a mythmaker; weaving tales into people’s consciousness, making them re-think and to consider life and the world around them in a way they may never have done before.

My book collection, three volumes of short stories called ‘Tales of Crime & Violence’ are designed to do just that, to make the reader reconsider their point of view, to side-swipe their general conceptions, to come at them from left field and leave their minds floundering with a myriad of questions, questions they now find they are asking themselves. (Click the link, or image)


That is what a great story should do. It should stay with you, lingering within your mind a long time after you have closed the final pages of the book, maybe even forever?

I have also written a children’s book and non-fiction stuff. Very different disciplines than writing standard adult fiction of any sort.

I am, at the time of writing this, working on a novel about an escaped psychopath. ‘Floyd’ is out on a bloody revenge spree against those who had him committed. This book must be considered a ‘Slasher’ type of story. It is a crime thriller certainly, a horror…in parts possibly, but not really.

Once again, I am writing what I want to write, in a way I want to write it. The style and narration I am using is unique to this book. It is not one I have adopted previously.

Which, in a long winded and round-about way, brings me back to the original question of “Why do I write in the way I do?”

Taking note of the above (and remembering my independence), has allowed me to indulge in many experimentations with style, narration, pace, plot, POV’s and all the other ‘literary technical stuff’ writers put far too much emphasis on when discussing writing.

Each of my novels are written from a totally different personal perspective. Making each quite distinctive from the last. Even so, my personal mark is to keep an element of humanity, of emotion, of people’s dreams, hopes and fears running through all my fictional stories, even those involved with psychotic killers!

My short stories reflect those same values, the human passion for life, the experience of relationships, of desire and love, of living, of loss and of death.

I like to explore these areas of the human psyche, areas often forgotten or neglected by other writers and authors. I like to reveal them at a certain pace, a pace which suites the individual story being told.

In some I might come at you from the shadows, smashing into your mind like a train wreck. In another it may be an insidious creep, slowly weaving itself between your receptive neurons, until that is the only thing your mind can focus upon.

This is where the poetry and experiments with lexicon come to the fore; they allow me to use words as a basic material, melding and moulding them, twisting and forming them, until they convey to the reader, not only the description and facts, but the feeling of being there, of being within, of being part of the nether world where my story lives and, without doubt, to see, hear and feel the trauma, the worries, the excitement and passions of my characters as they stagger from one conflict to another.

You can read several my short works at I always have a few stories on this blog, although I do delete and change them at random intervals.

So, in brief, that is my answer to the question – ‘Why do I write the way I do.’

I hope you can pick something useful out of this.

Thank you for reading, Paul.