A word of caution about FREE & some other stuff worth knowing about.

You may, or may not, have noticed I have not posted here for a while.

This is because there is so much happening in the book and publishing world; two areas I am involved in.

Here is one major ‘continental shift’ which is taking place right now.

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FREEBIE books have lost their appeal.

“The general public has become immune and dissatisfied with the mass of FREE and GIVEAWAY books.”

What was once a novel, loss-leading marketing tool, has become a haunt for freebie hunters who just want free and have NO interest in the author, or on many occasions the book itself.

In fact, Amazon’s own download figures show that ONLY 2% of ALL free books are read, with over 70% being deleted within 14 days of downloading. (or discarded in the case of paperbacks.)

The reason is, as free loses its appeal, authors and publishers now give away vouchers, gifts and run competitions to entice people to download their free books.

Simply, this means they are paying people to download in an attempt to manipulate the figures and gain a ‘ranking status’, in the hope it will influence genuine readers to purchase.

It will not.

Whilst this may have worked in the past, it no longer has any substantial legacy, particularly as Amazon has once again changed their A9 logarithms to combat this ‘false’ accounting of sale.

Now only verified ‘paid for’ purchases count towards rankings.

Which leaves only one possible benefit of giving a book away… that of building a mailing list for future direct marketing and sales.

BUT… this now only tends to create a false list of possible future people who may read another of those books, because once downloaded the ‘reader’ then cancels their subscription/listing (as is their legal right). Only dedicated Freebie hunters stay, waiting for the next free book you offer. Which is one of the reasons why only 2% of such downloads are actually read.

Most indie authors give their books away in the belief they will gain readers in the long term. Oh dear, they are going to be out of pocket for a long, long time and those authors who pay companies, the free book marketing businesses, are losing far more.

If it sounds too good to be true… it is.

paying someone to give away your book, (the book you may have spent a year or so producing, spending money on editing, formatting, cover design on so forth), in the vague hope ‘free’ will earn you an income, let alone cover your initial costs… without any guarantees…

Hmmph, doesn’t sound so good in the cold light of day, does it?

Read more about this here

 

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AMAZON

Genuine reviews ONLY.

Sales logarithms are not the only change AMAZON have recently made. They have changed, once again the way customer reviews work.

This time for the best, in my opinion.

No longer will payed for, swopped or gifted reviews count, and if things work well, they will not even be shown.

ONLY true, verified, genuine purchases by readers will count. NO form of solicited or professional reviews will be accepted.

If Amazon can and do strictly enforce this rule, then for the first time will all authors get, and all readers have a genuine, believable overview to the quality of the books they are looking to purchase.

I hope this works and the cheats and charlatans are cast out.

 

Goodreads

GOODREADS becomes the ‘GO TO’ platform.

Goodreads has been around for a long time and has slowly progressed to become a mecca for book lovers.

This trend continues and is now being enhanced on several fronts. Goodreads shall soon be THE place for readers and authors to talk and deal with all thing literary. There are many changes which will be implemented during the next few years.

If you do not have a presence on Goodreads, either as a book lover or as a writer… get on with it… go now and sign up before you are left behind… and remember… you heard it here first.

Please don’t think I am in love with Goodreads. I am not.

The site is overbearingly confusing, they [Goodreads] do nothing to assist authors with marketing… but will soon offer paid for services, so I am told, which I guess will be expensive as they boast a high number of readers, even if few of those will want to read your genre/book/narration/style etc. unless heavily incentivised… but I wander off track again!

Read more about current trends here

 

 

A ‘Heads Up’ about that little green padlock (HTTPS – Secure)… or NOT.

A secure connection does not mean a secure site

The green lock means that the site has been issued a certificate and that a pair of cryptographic keys has been generated for it. Such sites encrypt information transmitted between you and the site. In this case, the page URLs begin with HTTPS, with the last “S” standing for “Secure.”

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Sure, encrypting transmitted data is a good thing. It means that information exchanged between your browser and the site is not accessible to third parties—ISPs, network administrators, intruders, and so on. It lets you enter passwords or credit card details without worrying about prying eyes.

But the problem is that the green lock and the issued certificate say nothing about the site itself. A phishing page can just as readily get a certificate and encrypt all traffic that flows between you and it.

Put simply, all a green lock ensures is that no one else can spy on the data you enter. But your password can still be stolen by the site itself if it’s fake.

Phishers make active use of this: According to Phishlabs, a quarter of all phishing attacks today are carried out on HTTPS sites (two years ago it was less than 1 percent). Moreover, more than 80 percent of users believe that the mere presence of a little green lock and the word “Secure” next to the URL means the site is safe, and they don’t think too hard before entering their data.

 

What if the lock isn’t green?

If the address bar shows no lock at all, that means the website does not use encryption, exchanging information with your browser using standard HTTP.

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Google Chrome has started tagging such websites as insecure. They might, in fact, be squeaky clean, but they don’t encrypt traffic between you and the server. Most website owners don’t want Google to label their websites as unsafe, so more and more are migrating to HTTPS. In any case, entering sensitive data on an HTTP site is a bad idea — anyone can spy on it.

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The second variant you might see is a lock icon crisscrossed with red lines and the HTTPS letters marked in red. That means the website has a certificate, but the certificate is unverified or out of date. That is, the connection between you and the server is encrypted, but no one can guarantee that the domain really belongs to the company indicated on the site. This is the most suspicious scenario; usually, such certificates are used for test purposes only.

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Alternatively, if the certificate has expired and the owner has not gotten around to renewing it, browsers will tag the page as unsafe, but more visibly, by displaying a red lock warning. In either case, take the red as the warning it is and avoid those sites — never mind entering any personal data on them.

 

How not to fall for the bait

To sum up, the presence of a certificate and the green lock means only that the data transmitted between you and the site is encrypted, and that the certificate was issued by a trusted certificate authority. But it doesn’t prevent an HTTPS site from being malicious, a fact that is most skillfully manipulated by phishing scammers.

So always be alert, no matter how safe the site seems at first glance.

  • Never enter logins, passwords, banking credentials, or any other personal information on the site unless you are sure of its authenticity. To do so, always check the domain name — and very carefully; the name of a fake site might differ by only one character. And ensure links are reliable before clicking.
  • Always consider what a particular site is offering, whether it looks suspicious, and whether you really need to register on it.
  • Make sure your devices are well protected: Kaspersky Internet Security checks URLs against an extensive database of phishing sites, and it detects scams regardless of how “safe” the resource looks.

 

I hope this highlights some areas you may not have been aware of. It’s always good to know ‘stuff’

Feel free to check out my books, Wip’s, blogs and more on my own HTTPS secure website at https://paulznewpostbox.wixsite.com/paul-white

You may also want to read about Ads.txt on this blog HERE