Distribution paradox & disparity of price of indie authors books.

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Yep, that’s a long(ish) title but it says what this post is about.

I have been asked on several occasions if my books are [officially] available from outlets other than CreateSpace/Amazon.

The answer is: I am slowly extending the platforms where my books can be obtained. Migrating some and simply offering others on multi-platforms.

The reasons for the disparity are many, I shall not delve into them all here.

Another issue on many sites is the price charged for my books. This is to some extent beyond my control, or at least I am bound by certain parameters which make it impossible for me to have a single fixed price across all outlets.

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While this is somewhat annoying, I can see the relation with other products, the ‘recommended retail price‘, or ‘manufacturers suggested selling price‘, which individual retailers try to ‘discount’ against as they compete for their percentage of the market share.

 

I have come to accept, as an author, I am at the behest of these marketing trends and the need for retailers and distributors to make a profit, both which influence the pricing of my books.

Whilst I am happy in most cases to allow market demands to guide basic pricing structures, (after all, no one will pay more than they are willing,) it can become an annoyance in certain situations.

Allow me to explain.

EEgrungeI am sure, or at least I hope, you are aware of Electric Eclectic books. These novelettes, branded by Electric Eclectic, are designed to introduce readers to great authors and amazing stories.

The plan for Electric Eclectic is to offer each novelette at a uniform single price of ‘ONE’.

That’s £1.00, $1.00, € 1.00 etc.

While the Pound (GBP) and the Euro worked, Amazon.com insists adding tax after a price is set. So, the $1.00 becomes $1.34. (With the Euro, Amazon.EU & The Pound, Amazon.UK, the selected price includes tax, so you can accurately select a specific number which will show as the price the store shows.)

While I prefer the sales and marketing aspect of 1.00, a neat, round, simple figure. The issue is further compounded when listing your books in ‘other’ bookstores as they each have their own pricing parameters.

This gives a wide disparity of prices for the same item.

Take my book ‘Three Floors Up’, an Electric Eclectic Novelette such as mentioned above. This is 1.00 on both the Amazon.UK and from Amazon.EU. It shows as 1.34 on Amazon.com, although the price of 1.00 was selected on the site.

Three Floors Up

This alters further, to 1.39 & 1.43 on a dozen more online bookstores, until you reach Apple iBooks where it retails at 1.99, double the price, all bar a single cent, to that which I initially set when publishing on Amazon Kindle. (KDP).

I am sure there are reasons for such a wide differential, none of which I care about to the degree of losing sleep. This is because those who are dedicated to Apple are clearly willing to pay slightly more for a book, as are those who dislike Amazon. I know some people who detest them with a passion verging on hatred.

If you are one of the above or have a direct link, an investment, or another affinity with a particular bookstore platform you will be happy to know all my Electric Eclectic books, and some other works are now online at a selection of alternative stores. (My other books will follow in due course).

These are the main online retails officially authorised to retail my books.

Amazon, CreateSpace, Kobo, Barnes & Noble, Apple IBookstore (Tunes), Google Play, Baker & Taylor and Peecho, are the prime retailers and distributors.

These are my Authorised Booksites, ones with direct links to the retailers.

BookRix, GoodReads, Authorsdb, Authors Den,  and Electric Eclectic.

WARNING.

Bootlegging and unofficial distribution of books is a major internet concern.

Sites with unofficial listings of my books may deliver a poor-quality product. Downloads from these sites may infect your device with a Virus, deliver Trojans, Worms or Ransomware.

Such sites create opportunities for Phishing, Mining and Pwning of your Personal Data.

Only connect and use the Official bookstores I have listed above. If in doubt go to my author’s website or The Electric Eclectic website.


 

Get more tips, insights and information with this book… click the cover image, Now

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Stop whinging, get off your arse and DO something about it

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It is some time since I wrote a ‘Rambling’ Rambling on this blog.

Partly, this is because of the large number of commitments I have undertaken recently. Commitments which have left little time to indulge myself in creating an informative and entertaining Ramble.

Which I hope this post shall be, (at least if you read on from this point.) Although this post may seem to ‘go around the houses’ to reach its point, bear with me. It will be worth it in the end… Honest 😊

During the absence of such Ramblings, I have posted a few pertinent, factual and I hope helpful articles about internet security, publicised ‘The List – CQI Magazine’s must-read books for 2018, and posted about the launch of Electric Eclectic books,  a new way to find great authors and amazing books.

My last Rambling style post was a bit of a rant, but one which shares the truth about how ineffective giving away free books is and how doing so is damaging all indie author’s prospects.

grumpy_old_man-Converted-1024x953This post sort of follows suit regarding ranting… maybe I am becoming a ‘Grumpy old man’ or maybe I am already one?

The basic theme here is “Stop whinging, get off your arse and DO something about it.” In fact, I think I’ll use that phrase as the title of this post.


 

First, the ‘whining and whinging’, the consistent, droll, mind-numbing drivel I am hearing from too many indie authors recently.

“My sales are bad.”

“Facebook doesn’t help anymore.”

“Things are getting worse.”

“People don’t even want my free book.”

“Nobody leaves reviews.”

“Adverts are so expensive and don’t reach enough people.”

And so forth. All one must do is read the comments and posts in various social media groups and pages to find a torrent of such remarks.

Now, I may or may not agree with all the above. Okay, the first three are stupid statements, the last three have some if little, merit.

But this wave of despondency seems to be sweeping the internet at present and gathering momentum as it does.Facebook-Finger

Fuelled, no doubt, by the rumours about CreateSpace, Amazon and Goodreads along with the recent and forthcoming changes and alterations to Facebook.

 

Don’t ask me for details, go read Gisela Hausmann’s books on the subject, she is far better informed than I.  Read more Here

Now, nobody said writing a book would be easy. Nobody told me marketing and selling would be a cinch.

IT’S NOT.

It takes commitment, persistence, patience and determination… and lots of it. I said lots of it, that’s much, much more than you are considering or believing right now. So, treble the difficulty factor and then multiply that by the power of 92 and you could be approaching reality.

imagesCalculate the exact opposite for difficulty and obstacles. The resultant sum should reflect the starting point of your journey into the realms of authorship.

Bilbo Baggins exploits were a simple walk in the park, in comparison of what you shall have to endure.

That is why we love being indie authors.

However, (for those who may not be familiar with my Ramblings I love the ‘However’s’.)

So, to continue.

However, I cannot take this downhearted view as one expressed solely by the Indie community, or for that matter, one voiced on social media alone.

I think this mood or at least the pessimistic and depressed expression of disappointment and negativity concerning the present and, more so, the cynical distrust of the future is something which is sweeping our society.

This attitude has now reached such proportions everybody has to have ‘a condition’, be it a simple skin complaint, a dietary need or speech impediment, let alone a major physical or mental syndrome.

As an alternative, or as an added factor, one must also be a survivor… of sexual or mental abuse, a victim of crime, a recovering drug user or alcoholic with latent effects of reoccurring PTSD… and so forth.

Nowadays everyone must have an underlying ‘Backstory’ to be accepted as part of our modern society, however truthful or however factitious that may be.

Personally, I blame Simon Cowell and the XFactor… which traumatic experience I have survived, by the way.

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I am an exexfactorbackstorysurvivalist, in tentative remission.

NOW… don’t get me wrong. I am not speaking of genuine suffers from such disorders, I am speaking of the media hype and their insatiable appetite to present all who become ensnared in their tentacles as some form of miracle entity. A god or goddess-like warrior who has fought off the evils life has thrown at them.

Such influence affects us and our children’s perception of ‘normality’ in the most ambiguous ways. It is this seeking of constant sensationalism which clouds many of the authors and writer’s minds when they complain about how difficult it is to sell their books.

Instead of ‘doing something‘ to alter the situation it is far easier for many to shout “I am a Victim” and “Facebook is abusing my rights” and such like.

This is where, if you are still with me, I refer you back to the title of this post. “Stop whinging, get off your arse and DO something about it.”

I shall finish with one simple and short example-

I recently launched an initiative for indie authors called Electric Eclectic. I doubt very much if you have not seen at least one blog, post, comment or advertisement concerning such.

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Electric Eclectic allows indie authors a way of using, or recycling, short stories to market and sell their prime titles. This is a form of promotion which actually earns the author money while working as a silent salesman on their behalf.

I have offered, both on major social media sites and by personal email invitation, the opportunity for a limited number of other authors to join us.

The take-up has been dismal, even though our own authors have seen sale generated via Electric Eclectic already and indications of ongoing success.

YET, I have seen some of those who know about this opportunity continue to whinge and whine about sales, the cost of promotion and the ‘state of the market’ while ignoring the offer from Electric Eclectic and other genuine initiatives.

My suspicions are these people enjoy the attention their complaining creates and, I wonder if, they like to ride the current media bandwagon of portraying themselves as victims, casualties and wounded sufferers of circumstance?

Thank you for reading this Rambling. Paul.

To find out more, or to request becoming an Electric Eclectic author, visit the website HERE and use the contact page to message Electric Eclectic.

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Passwords: Have you been pwned?

If you want to make your world a safer place?

Start with your passwords.

From logging in to our social media accounts to buying new shoes, we wouldn’t be able to get much done without first logging into an account with a password. The problem is, as more and more of our everyday lives have gone online, particularly as authors and writers, when we need a wide range of internet sites and platforms to market and promote our books.

Chances are you have needed to create more passwords than ever, which can cause problems. After all, who uses a different password for each and every site? Perhaps not many of us, if we’re being honest.

Want to make the world a safer place? Start with your passwords!Indeed, according to new research from Kaspersky Lab, people tend to fall into one of two camps: those who use passwords that are complex but difficult to remember and those who create passwords that are easy to remember but easy to crack.

Password dilemma

Complex but forgettable

Those of us who create complex but difficult to remember passwords may have more secure accounts, but sadly they also have a tendency to forget these passwords. After all, it’s a lot easier to remember password123 than to remember Pa$$W0rdTh3G14nT123.

And a fair number of people surveyed understood the need for complex passwords, with 63% selecting online banking accounts, 42% payment applications including e-wallets, and 41% online shopping as types of accounts that need the most secure passwords.

However, 51% of people admitted to storing their passwords insecurely, and a staggering 23% said they store them on a notepad.

Short, handy, easy to crack

According to the research, a disheartening 10% of people surveyed admitted to using the same password for every account they own — a practice that increases the very real risk of account compromise. Reuse one password for all accounts and you ensure that if one account is compromised, they all are. You can check to see which accounts of yours could be compromised here.

On top of that, the research showed that 17% of those surveyed had faced the threat of account compromise, or actually had an account compromised, in the past 12 months.

Time to choose new password

The third way

One solution can fix both problems: a password manager such as Kaspersky Password Manager. Using a password manager might sound like something only geeks would do, but actually, it’s surprisingly easy to use. You create one complex password (we’re all capable of remembering one difficult password!), and it protects all of the other passwords. The password manager stores and fills in passwords for all of your online accounts, and everything is secured using encryption so that nobody can snoop.

Final tips

  1. However, if you’re looking for some quick tips, resident tech expert David Emm suggests the following:
  2. Make every password at least 15 characters long — the longer the better.
  3. Don’t make passwords guessable. There’s a good chance that personal details such as your date of birth, place of birth, partner’s name, and so forth can be found online — for example, on your Facebook wall.
  4. Don’t use real words. They are open to “dictionary attacks,” someone using a program to quickly try a huge list of possible words until they find one that matches your password.
  5. Combine letters (including uppercase letters), numbers, and symbols.
  6. Don’t “recycle” passwords — say, david1,” “david2,” “david3,” etc.
  7. Use a different password for each account to prevent all of your accounts becoming vulnerable.
  8. If you suspect your password has been compromised, change it immediately.

Stay safe out there.


Sometimes, just sometimes, a book comes along which tends to re-define certain aspects of expectation.

This new release from Paul White, DARK WORDS, is a book which contains several short stories, poetry and some written works which defy classification, they are… prose, articles, essays for want of interpretation.
Each written piece is deep, meaningful and emotive. Paul explores avenues, dark avenues of the human psyche where many dare not venture.Hurt, fear, pain, self-harm, love, hate, loathing, love lost, depression, loneliness, anger, suicide, anxiety, all these and more are considered within the pages of DARK WORDS.

In Paul’s own words… 

“Dark days come to us all at some time in our lives.Heartbreak, grief, fear, loss, pain and anxiety collide and conspire, individually and collectively to bring us down.We feel the battles rage within ourselves; they fight and scream in a tortured anguish of emotional turmoil.Solace is often found alone, in dimly lit rooms, with mellow songs playing over and again.Reading DARK WORDS, sharing the pain within these tales help us dry our own tears, to drive away the clouds of uncertainty and crush the demons which haunt our souls.To accept and acknowledge the blackest days of our lives often reveals the pathway from the shadow maze of obscure reflection, into the sunlight of possible future.Dark days come to us all, at some time in our lives. They are not the place for us to dwell for too long.They are not our home.”

DARK WORDS is one of those books you should, you need, to have on your bookshelf. One of those books everybody should read, at least once in their lifetime.
Get your copy today, now,  http://amzn.to/2E79PI

Don’t worry if you live Stateside, Dark Words is available on Amazon.com too HERE

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Dark Words

Dark, deep, emotional… My new book… 

http://amzn.to/2DQjmR0 

We all have dark times in our lives; times when the clouds of uncertainty gather about us, when the shadows in our minds slam shut the doorway of hope.

These are times when the future looks bleak, when tomorrow is nothing more than a harbinger of anguish and our past lives a wasteland of futile labour.

Sitting in darkened rooms, listening to sad songs and reading dark words lends a little comfort to our souls as we contemplate the tattered remains of our world.

This book shares those days, the long cold nights of loneliness and apprehensive dread of what bleakness awaits us when the sun rises.

Like you, I have visited this world of soulless existence. It is where part of me shall always remain, huddled in the gloom, in corners of the deepest recesses of my mind.

Paul White

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Grab your copy today

http://amzn.to/2DQjmR0


 

Looking for more books? Why not check out CQI Magazine’sMust Reads‘ for 2018

With The LIST

The list pub

A word of caution about FREE & some other stuff worth knowing about.

You may, or may not, have noticed I have not posted here for a while.

This is because there is so much happening in the book and publishing world; two areas I am involved in.

Here is one major ‘continental shift’ which is taking place right now.

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FREEBIE books have lost their appeal.

“The general public has become immune and dissatisfied with the mass of FREE and GIVEAWAY books.

What was once a novel, loss-leading marketing tool has become a haunt for freebie hunters who just want free and have NO interest in the author, or on many occasions the book itself.

In fact, Amazon’s own download figures show that ONLY 2% of ALL free books are read, with over 70% being deleted within 14 days of downloading. (or discarded in the case of paperbacks.)

The probable reason is, that as free loses its appeal authors and publishers are now giving away vouchers, gifts and running competitions to entice people to download their free books.

Basically, they are paying people to download in an attempt to manipulate the figures and gain a raking status, in the hope it will influence genuine readers to purchase.

Whilst this may have worked in the past, it no longer has any substantial legacy, particularly as Amazon has once again changed their logarithms to combat this ‘false’ accounting of sale.

Now only verified ‘paid for’ purchases will count towards rankings.

Which leaves only one possible benefit of giving a book away… that of building a mailing list for future direct marketing and sales.

BUT… this now only tends to create a false list of possible future people who may read another of those books, because once downloaded the ‘reader’ then cancels their subscription/listing (as is their legal right). Only dedicated Freebie hunters stay, waiting for the next free book you offer. Which is one of the reasons why only 2% of such downloads are actually read.

This means, most indie authors who give their books away in the belief they will gain readers in the long term are going to be out of pocket for a long, long time. Those who pay companies, the free book marketing businesses, are losing far more.

If it sounds too good to be true… it is.

In the cold light of day… paying someone to give away your book, the book you may have spent a year or so producing, spent money on editing, formatting and cover design, in the vague hope that free will earn you an income, let alone cover your initial costs… without any guarantees…

Hmmph, doesn’t sound so good in the cold light of day, does it?

Read more about this here

 

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AMAZON

Genuine reviews ONLY.

Sales logarithms are not the only change AMAZON have recently made. They have changed, once again the way customer reviews work.

This time for the best, in my opinion.

No longer will pay for, swopped or gifted reviews count, and if things work well, they will not even be shown.

ONLY true, verified, genuine purchases by readers will count. NO form of solicited or professional reviews will be accepted.

If Amazon can and do strictly enforce this rule, then for the first time will all authors get, and all readers have a genuine, believable overview to the quality of the books they are looking to purchase.

I hope this works and the cheats and charlatans are cast out.

 

Goodreads

GOODREADS becomes the ‘GO TO’ platform.

Goodreads has been around for a long time and has slowly progressed to become a mecca for book lovers.

This trend continues and is now being enhanced on several fronts. Goodreads shall soon be THE place for readers and authors to talk and deal with all thing literary. There are many changes which will be implemented during the next year or two.

If you do not have a presence on Goodreads, either as a book lover or as a writer… get on with it… go now and sign up before you are left behind… and remember… you heard it here first.

Read more about current trends here

 

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ELECTRIC ECLECTIC

 Electric Eclectic is the new kid in town, but its founder has a great track record in the indie publishing market with established brands CQ International, TOAD Publishing and PeeJay designs.

Simply put, Electric Eclectic is a brand of books written by a variety of authors from various nationalities.

Each Electric Eclectic book is a Kindle Novelette, a short story of between six thousand and twenty thousand words. These novelettes are designed as introductory books, shorter reads to give you a taste of the narration and style of your chosen Electric Eclectic author.

Unlike the freebie books mentioned above, the quality of storytelling of each Electric Eclectic book has undergone a quality and selection process, before publication, to ensure each book reaches our exacting standards.

When you buy an Electric Eclectic book, you have confidence and reassurance of its quality, which makes it the perfect way to find great reads and even your ‘next favourite author.’

Electric Eclectic books hope that once you find a story or an author you are excited about, you will read their other books too.

That is what Electric Eclectic is all about, putting great authors together with ardent book lovers and readers… a match made in heaven.

Also, as Electric Eclectic books cost just 1.00 (dollar/pound/euro), the reader will have made a verified purchase so their review will be accepted by Amazon, letting them voice their view and airing their opinion too.

That must be a win, win situation all around.

Visit the Electric Eclectic website HERE

The LIST 2018 – The definitive guide to this years ‘Must Read’ books.


The list pub

Surely, The LIST is the best collection of ‘must-read’ indie books anywhere.


 

Each book listed here has been recommended, commended or selected by CQI Magazine or the publications respected and trusted literary connections.

The LIST is one publication you will want to constantly refer to when looking for a new book for yourself or as a wonderful and unexpected gift for a friend, colleague, or family member.

I suggest you bookmark The LIST to make re-visiting and reading a sinch in the future.

Got friends… how about sharing The LIST with them?

For notifications about future great publications like CQI Magazine, and The Gift Collection followthis blog 🙂

Click on the cover image above to read The LIST now


 

Looking for a darned good short story?

Then check out the Electric Eclectic novelettes, great reads and the perfect way to find your next ‘favourite’ author.

Go take a look at Electric Eclectic books

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FREE is killing indie. (An urgent warning)

If you have been following Ramblings from a Writers Mind, or if you have scrolled down, looking and reading many of the posts, you will notice they fall into two main categories.

The first, those where I share my experience and attempt, in my rather haphazard way, to impart and to clarify certain aspects of wordsmithing, along with tips and ideas you may wish to try or adopt.

The second Rambling posts are ones where I express my opinions and beliefs about being an indie author. Many of these articles create controversy amongst the varying schools of thought running through the indie community. I do not see this as a bad thing, but one which stimulates discussion and debate, a great platform to exchange views and examine convictions.

calvin-cartoon-debate

This is the first of two posts regarding two current controversial topics.

This one is about of giving away free books, an activity which is damaging the entire indie book market and something I am adamantly against.

So, without further ado, let’s get stuck into this wonderfully heated issue of free books.

Algorithms-In-Computer-Science

When Amazon’s algorithms changed some time ago, giving less weight in rating terms to giveaways as opposed to paid-for copies, many authors became less enthusiastic.

However, the advent of new players in the giveaway frame, such as BookFunnel and Instafreebie, has added a new way of distributing free books and a new purpose: to build your author database by effectively trading email addresses for free books.

While the jury’s still out on the long-term benefits we discover how many of these subscribers unsubscribe – as is their legal right – or not bother to read their freebies.

As with any decision, we should evaluate any potential short-term benefits alongside the long-term effects on the mindset of our customers/readership.

 The vast (vast, vast) majority of free downloads never get read, so giveaways don’t accomplish what they’re intended to do: spread the word, get reviews.

On top of that, many authors pay money to advertise these giveaways, and spring for shipping in the case of hard copies, so they’re actually paying people to get a free copy and not read it.

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Why buy the cow when the milk is free?

We’ve all heard that saying. Basically, the meaning behind it is that someone isn’t going to pay for something that is offered for free.

Whether it’s your virtue or your book, the issue is still the same.

When a writer devalues their work to the point of giving away their book, what are they really doing? Giving it away as if it were nothing?

It begs the question, are those authors so desperate to have someone, anyone, read their book, that they are willing to pass them out like pamphlets on the street corner.

Is the book so bad they think no one would or should pay for it?

What about the months, maybe even years, the author spent pounding away at the keyboard creating the book? What about the lost hours spent editing and reworking it to perfection?

Most authors sacrifice a lot to write a book. They give up any and all free time in exchange for getting the story on paper. That must be worth something; certainly, more than a freebie.

 

Authors tell me it’s a promotional ploy.

Promotion is great and today we must constantly try new angles and ideas to draw in readers. I have no issue with giving away a chapter to entice a reader to purchase the rest of the book, but give away the whole book?

It does not make any sense.

Many, often new or struggling authors, hope by giving away a book, readers will buy more of them or will buy the next book they release.

Unfortunately, it does not work that way. Readers are a very frugal bunch. If they can get free books, why would they pay for yours? They will simply pick up someone else’s free book tomorrow, and someone else’s the next day, and so forth.

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The numbers don’t lie

You may disagree with me — maybe your experience is different — but as a publisher, I have to tell you the sales numbers don’t lie.

While a select small number of authors may have seen book giveaways as a clever promotion to boost the sales of their next book, it is rare. Giving books away isn’t making sales numbers climb.

How could it? Free doesn’t equal bigger royalty checks.

Meanwhile, authors have devalued their craft to the point where even they don’t think it should cost anything.

I’ve been to a lot of craft shows the past couple of months. I’m amazed at the price of the handmade pieces people are selling. Then I think about the hours and hours of hard work these artists put into each piece and I must admit, it’s probably a bargain.

Are not authors the same as these other artists? Aren’t authors creators of their craft and shouldn’t they value their work as much as a wood carver or a glass blower does?

“It’s a tough time in publishing for authors but the answer isn’t giving it away. To me, that’s the same as giving up.”

 no-thank-you-im-good

People who get a free copy of your book will not convert to buyers.

You see there are two distinct markets when it comes to anything really: the buyers and the freebie hunters.

I know if I go to Amazon and I’m searching for a book about dogs I click on the top free category, I’m not leaving the free category. It’s already in my mind to not pay for something like that. Even if it’s an absolute hobby of mine, I already have a wealth of knowledge resources I can snag for free.

For instance, there are hundreds of new adult fiction books published every day on Amazon. Hundreds of those books are put into KDP Select and are set to a 5-day free promotion every day. If I’m an avid reader of literary porn and I know I can get new quality erotic stories for free every day, why would I pay for it?

Hell, most of them probably won’t even read the book, depending on the genre.

There was a time when I would go to Reddit’s free eBook page and go on download sprees. I Never read any more than 2% of those books and they were deleted from my Kindle library with the same quickness they were uploaded.

It did not matter, they were free. They held no value.

Your e-mail list isn’t going to grow substantially by giving away a book. Even if you offer another free book for signing up, your list will merely be tainted by freebie chasers. They will hop on your mailing list, snag the download, then unsubscribe.

I can’t help but laugh at self-publishing authors who brag about how many books they gave away in their most recent promotion.

Last time I checked, free never paid the bills.

2,000 free downloads of your sub-par eBook do not indicate any level of success.

If it was not selling more than a copy a week, then you gave it away for a few days before it sprang to a few copies a day, I would say it was worth it.

But no… it never happened, did it?

You see, when you discount your book to zero, it devalues mine too, in fact, it devalues every author’s book by undervaluing and diminishing the entire marketplace.

Please, don’t devalue our publishing world.

Giving away one free book can equal a part of an authors mortgage payment, one of their children’s meals, maybe a new pair of shoes they shall now never own.

The thousands of free books given away mean many thousands of pounds/dollars/euros which should have supported an author and their family has been taken from them.

Giving books away is little different to stealing from your fellow writer’s pockets.

Remember, if you are not part of the solution, you are part of the problem.

So, okay when would I, if pushed, ever do a giveaway?

Personally, never… but….

It seems to me that the only time to do a giveaway is to brand new authors and salty seasoned veterans.

Even if you have written 10 books, but you get no sales, you’re still new.

The only, vaguely possible benefit, of ever doing a giveaway is most major eBook storefronts have an ‘also bought‘ section which shows which ‘other’ books customers also bought.

This is the ONLY possible ‘money shot’ when doing a free book offer (and ONLY for new authors). The population of this ‘also bought’ section will link your book to other books, (& vice versa) so someone searching for a book of a similar subject may stumble onto your book.

So, there you have it, folks. You might give one eBook away for free when you are a brand spanking new author, or perhaps when you have such a massive following and sell millions of books each month, that giving away a book which was once an all-time bestseller, possibly twenty years ago, does not matter a single jot anymore.

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….This is where too many indie authors fall into the FREEBIE TRAP.

Trying to emulate the marketing and promotional actions of major mainstream publishers who market the books of authors who are household names.

The truth is, you do not know what teeny-weeny, itsy-bitsy part of the publisher’s overall strategy their giveaway forms part of. It is definitely NOT a stand-alone, individual and isolated ploy, but a small cog of an overall strategy, planned with experts as part of a long-term stratagem focused on future markets and indicated customer trends. A fact every individual indie author I have discussed this subject with was, either not aware of, or did not take into consideration.

My advice, leave it alone.

There are MANY better ways to generate interest in your works.

 20%

Take Electric Eclectic books as an example.

Electric Eclectic is where you take a short story, one you may have forgotten and is lying unused and unloved in your files, or maybe you have one which you published in an anthology some years ago. The point is, where your story comes from is not really important.

What is important is your tale must be between 6k and 20K words, a story which you can turn into a Kindle eBook. By publishing your short story, as a novelette under the Electric Eclectic brand enables you to benefit from the brand’s extensive promotions and marketing initiatives, many which reach markets way beyond the regular social media platforms.

While there is a small, one-off licence branding fee for each book, you keep all the royalties and rights… but that is only the beginning. The true advantage of being part of the Electric Eclectic brand is that each Novelette works as your own marketing tool, leading your readers to your prime books and novels.

So, instead of giving your prime books away, or worse still, paying someone else to give them away, your promotional tool, (your Electric Eclectic book) is earning you royalties while gaining you potential readers for those main works. It’s a win, win situation.

It’s time to stop devaluing your books and yourself, make your promotions work for you.

To find out more email EEbookbranding@mail.com

Dyslexia, Irlen Syndrome and Alexia. (This has nothing to do with Amazon gadgets)

This post focuses on writing blogs, website content, social media and emails rather than stories and books.

As independent authors, our ability to write such is of paramount importance to our promotional and marketing strategy. Yet the way you write could be alienating those who are not quite as apt as you or me at reading.


How-is-All-Started

A couple of years ago, I had a wonderful comment from a person who suffered from dyslexia about a post.

Although his comments were primarily about the content and not the presentation of the post, he mentioned he found my post far easier to read than many, if not most.

Curiosity got the better of me.

Why I wondered, could he read and understand my posts, when he struggled to read so many others?

Over the next few days, he and I conversed, by email, about his reading on a personal AAEAAQAAAAAAAAxCAAAAJDdmZDE5N2IxLWUxZmUtNGMwNi04YzE3LWYyNGUxYjA3MDE1MQlevel and Dyslexia in general.

 

Before I carry on and explain the outcome of our conversations, I think as writers we should all know and understand what dyslexia and some of the most common reading difficulties are. So, I am including the following few paragraphs & bullet points, (which I cribbed from the internet), for clarity.

 

A formal definition of dyslexia used by the National Institute of Child Health and Human Development states, “It is characterized by difficulties with accurate and / or fluent word recognition and by poor spelling and decoding abilities. These difficulties typically result from a deficit in the phonological component of language that is often unexpected in relation to other cognitive abilities and the provision of effective classroom instruction. Secondary consequences may include problems in reading comprehension and reduced reading experience that can impede growth of vocabulary and background knowledge. “

Unsurprisingly, the International Dyslexia Association defines it in simple terms. “Dyslexia is a language-based learning disability. Dyslexia refers to a cluster of symptoms, which result in people having difficulties with specific language skills, particularly reading. Students with dyslexia usually experience difficulties with other language skills such as spelling, writing, and pronouncing words.”


In contrast, Irlen Syndrome is a perceptual processing disorder, meaning that it relates specifically to how the brain processes the visual information it receives. It is not a language-based disorder and phonics-based instruction will not help someone with Irlen Syndrome improve in the same way it will help someone with dyslexia improve their reading skills.

At its core, Irlen Syndrome is a light sensitivity, where individuals are sensitive to a specific wavelength of light and this sensitivity is what causes the physical and visual symptoms that people with Irlen Syndrome experience. People with Irlen Syndrome have difficulty reading not because their brains have difficulty connecting the letters they see with the sounds those letters make, but because they see distortions on the printed page, or because the white background or glare hurts their eyes, gives them a headache, or makes them fall asleep when trying to read.

Unlike dyslexia, difficulties experienced because of Irlen Syndrome can reach well beyond just reading. People with Irlen Syndrome have difficulty processing all visual information, not just words on a printed page, so they often have trouble with depth perception, driving, sports performance, and other areas not generally connected with dyslexia.


Alexia is a form of dyslexia, but dyslexia is developmental, meaning that it does not happen from an occurrence such as a stroke or traumatic brain injury.

Alexia is an acquired reading disability because of an acquired event such as a stroke. It is most common for alexia to be accompanied by expressive aphasia (the ability to speak in sentences), and agraphia (the ability to write).

All alexia is not the same, however. You may have difficulty with the following:

Recognizing words ● Difficulty identifying and reading synonyms ● Difficulty with reading despite your ability to sound out pronunciation of words.

Although you can read words, it is too difficult to read for very long ● Blind spots blocking the end of a line or a long word ● Focusing on the left side of the paragraph or page ● Double vision when trying to read ● Reading some words but not others. Of course, this makes reading impossible.

A stroke survivor with alexia that can read larger words, but cannot read tiny words such as “it,” “to,” “and,” etc. ● Any combination of some of these traits.

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My conversations with, (I shall call him ‘Jay’ during this post), led me to take a close look at how I was presenting my blogs, what made them so different and, could I improve them further?

It turns out the style I chose… I was going to say developed, but that sounds arrogant. So, the style I was using at the time was to write in small(ish) chunks, using relatively short sentences and paragraphs, as I have so far in this post.

Unlike the following.

This differed to most blogs and posts on the interweb which were, (and still are), long blocks of continuous sentences and sub-sentences, forming large paragraphs with very little line spacing or breaks. This may be a ‘style’ welcomed by universities and those writing technical/medical/professional and some literary journals. I have seen many papers which follow this style. I have even read a few and I must agree it makes for extremely uncomfortable reading. To read such a document, one must concentrate fully and focus on each word of each line. Whenever the eye moves from its forced liner motion, even for a moment, is when the reader finds some difficulty in returning to the exact location they were at previously, often meaning one must, annoyingly, re-read sections already read. Like you have possibly just done when reading with this last long drivelling, over worded paragraph I have written in just such a manner to illustrate my point that it makes for uncomfortable reading, even for those of us blessed with good eyesight and adequate skill. A point which I hope I have now made adequately clear with this paragraph which is representative of many blogs.

Writing in this form creates such a large block of words it becomes challenging to separate them into clear concise ‘bite-sized‘ and manageable ‘lots’ of information.

This is one of the areas of written presentation which was highlighted to me by Jay.

I already used a style of writing which broke long paragraphs into much smaller ones, whenever practicable, but I was not aware of the impact doing so made on the reader. From then on, I broke paragraphs down even further than I did ‘pre-‘Jay’

I was also made aware of unnecessarily long sentences, sentences with too many superfluous words.

This simply meant cutting out all those unnecessary words to make sentences read far more precisely and clearly.

OR

Eliminating irrelevant words.

You see, this is not fictional or creative literature as when writing a novel, or even a short story. This is describing and sharing thoughts, ideas, information and data. Another skill set entirely.

Authors often discover this when having to write a precise about their latest book, like the back-cover blurb, an agent’s query synopsis, or for a promotional activity.

We all know, or at least should, that mixing sentence lengths makes for better reading. But so does spacing and breaking them up, like I have done in most of this post.

Please do not get me wrong.

I am not solely writing or directing my words specifically to those with reading difficulties, but I am looking to be as inclusive as possible and not simply because I am attempting to be politically, or socially correct.

I do it because I want as many people as possible to read my words. That is why I write.

Looking at how one presents their posts on the screen does not take much effort. Neither does adjusting one’s style to make it clearer and easier to read… for everybody, including you and me.

To finish, look at this Git-Hub virtual reality page. It shows how we can best comprehend the way those suffering from dyslexia and associated reading difficulties may see the written word.

https://geon.github.io/programming/2016/03/03/dsxyliea

My lesson following my conversations with ‘Jay’ is, “We can all learn from others, even those we may have previously considered had nothing to give us. After all, I never thought a dyslexic could teach an established author how to write clearer, even better. How wrong I was.”

Thank you for reading another of my Ramblings. Please subscribe to this blog if you will.

I am open to all comments and try to reply to them all personally.

Keep happy, Paul


Oh, take a peek at my website, I have a ton of good stuff waiting there