Where to Start?

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I shall start this post with a quote attributed to that most literary of bears, Winnie the Pooh.

“The beginning is a very good place to start.”

I cannot agree more.

BUT…

Knowing where the beginning is, is not always as clear cut as many may think.

You see, your story, any story, must start somewhere, but that start is often not at the beginning.

Take yourself. Take a tale you told about yourself the last day you did something… silly/forgetful/made a mistake… whatever it may be.

Now, consider how you began to tell your tale the first time you related it.

I bet it was not at the beginning, at least not the real, the true beginning of the string of events which led you to such an occurrence.

First, you would, by our very nature of communicating, have plugged it with a strong opening statement, or a soft lead-in, dependant on whom you were telling the tale, be it your Boss, you Mother, BFF or Lover.

You may have said something along the line of, “You know, Sally and I often go to the bar on Staithes Avenue? Well, we went this lunchtime and, you’ll never guess what happened….”

OR

“I’ve driven down that road for the over ten years and I have never before…”

MAYBE it was, “Oh, my goodness, you just have to listen to this…”

None of those are really the beginning of anything but are leads to an section which is part way through your story, one which, during its telling, you will flit back and forth in time, building your tale of joy or woe into as a believable an anecdote as you can manage/feel right in doing, according to the circumstance.

Therefore, the same story told in the office to your boss will differ slightly to the version you tell your colleagues, or your family in the comfort of your own home.

girls-talking-restaurant-windowIt will definitely not be as richly dressed as your recount of the occasion in the bar later that evening, or as detailed with the emotions you felt during its unfolding when you share it with your lover while lying in bed.

The same is true of our fictional novels and stories; because the way we perceive them as we write is only a version of the whole. What we feel today will alter by tomorrow. By the time we re-write ‘that’ section of the first chapter, our entire viewpoint has fluctuated.

Therefore, what we once perceived as the beginning was, in fact, only a starting point for us to begin writing. The true beginning has still to reveal itself to us.

The matter is, we should never believe our own opinion during one sitting, but allow ourselves the opportunity to alter and change the picture we carry within our mind. Each time we reconsider our work we must see it in differing light, simply because we are not writing to entertain ourselves, but others.Bloods-Veil-page-one.png

Consequently, by revisiting our works and by teaching ourselves not to become immovably fixated on any factor of it, such as the juncture where we originally started to tell our tale, we can then see our story from the viewpoint of others, those who will read our story.

Once again, Winnie the Pooh says it well, “When you are a Bear of Very Little brain, and you Think Things, you find sometimes that a Thing which seemed very Thingish inside you is quite different when it gets out into the open and has other people looking at it.”

We want other people looking at our work, it is, after all, the whole point of writing; yet we want them to understand, to feel and to ‘live’ our story, empathise with our characters and lose themselves from the real world into our fantastical fictional world, we want and need them to believe.

To do so, we must see our books through their eyes, not our own. If that means starting the story from another place, be it a location, another moment in time, a different character’s perspective, then we must change the start of our story to this new beginning.

It may still not be the real beginning, you may alter it again before publication, write a prologue, an introduction, a prequel, or another book which leads on, even in an abstract fashion, to this one.

The point is, there is no true ‘right’ place to start your story, even the true beginning of your own life was far, far before any human existed, so where would you begin to start that story?

Now, while I much admire the genius of Winnie the Pooh and agree, “the beginning is a very good place to start,” I often wonder where the start actually is.


Looking for more literary insights, articles and short stories? Then look no further. The Electric Press magazine is available to read right HERE, for free.

Electric PressMay2019pub (2019_01_08 20_58_35 UTC)

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Associating the Oblique and Ambiguous.

 

Firstly, a note:jot_a_note

It is a while since I have written a post focusing on the process of creative writing.

The reason being, I have said much about other ‘stuff’ associated with authoring and publishing. Stuff I felt important enough to warrant writing about.

However, doing so led me away from the core value of this blog, which is to give, in my usual rambling and rather haphazard way, tips, advice and suggestions on improving one’s writing skills and understanding of authorship.

Those of you who follow me will know I do not write in a scholarly constructive fashion, because I do not consider myself a teacher or an authority of literary genius.

I prefer to allow indefinite abstract descriptions to suggest and evoke one’s own perceptions and introspection to convey the messages in each of these Ramblings.

In my heart of hearts, I believe the soul of the writer, the artist that lays within, is the greatest asset of all. No one can learn to write unwillingly; the writer must have love and passion above teaching and education.

A writer must want to write, above all else.

So, with those matters cleared away, I guess it is time to reveal what this article is about.


‘Association’

As a mass noun, the definition of this word, according to the Oxford English dictionary is, ‘The action of making a mental connection’.

Regarding fiction writing, I would take this two steps further and say it is, ‘The action of making a mental, sensory and emotional connection within one’s imagination’.

However, to create such a powerful, multi-sensory consanguinity within a reader’s mind, requires the writer’s understanding and needs them to be adept at wordsmithing.

To me, the word ‘wordsmith’ is a wondrous, self-describing noun.

Imagine standing before a blazing forge, gauntlet covered hands, leather apron, large metal tongs holding a glowing red-hot bar of iron. The other hand wielding a heavy hammer.

Smell the fire, the heat, hearing the Smithy as he pounds the almost molten metal into the shape of his choosing. Not an easy task, one which takes many re-heatings and coolings of the metal. One which takes countless strikes with the hammer against the solid block of the anvil before anything recognisable is formed from the raw metal.download

This is what I envisage when thinking of the word ‘wordsmith’.

My ‘association’ is with the hours of sweat and toil it takes to form a loose jumble of letters and scattered words into a coherent and meaningful sentence. To mould and form each word so it fits seamlessly with the next, so they all flow in a smooth, well-paced fashion to complete the paragraph.

The result of a Blacksmiths work is more than just flattened and twisted metal, it is a product purposely shaped into a functional object, decorated to enhance its appearance, creating an article of both beauty and reason.

Such should be our undertaking as writers. Our words should not only serve the functionality of revelation but create a pathway of beauty and intrigue for our readers to follow. Our tales should hold within their very form the pure essence of captivation, of fantastical fiction.

To do this we must weave that very essence, the distillate tincture of association within our words.

“That’s fine for you to say,” I hear you mutter.“But how do we do that?”

My answer is to consider the word this post is about, consider ‘association’. The association of words.

Now, many of you will be thinking ‘thesaurus’ because that is what a thesaurus is all about, isn’t it?

Well, yes and no.

You see, when I talk of word association I am not merely speaking of functional words you may find within dictionaries and thesaurus. Neither am I considering which words may be grammatically correct. I am talking about creativity, of creative writing. Of breaking the rules when it lends to better or even great storytelling.

Those among you who write poetry may, or at least should, have a greater understanding of the flexibility of words, how they can be moulded to convey more than their basic meanings. Particularly when two or more are used in conjunction, oblique, ambiguous or both.

Wordsmithing in fiction writing utilises what is learnt through the poetic principle, includes and encompasses it within the whole wordsmithing process.

As a way of explanation, I’ll take an excerpt from one of my short stories, ‘The Bridge‘, taken from volume three of my short stories collection, ‘Tales of Crime & Violence’

Out of context, I think this is a rather unremarkable excerpt. Even so, once studied while holding the concept of association in mind, its secrets are revealed.

The Humber Bridge is monumental. It is suspended by a mass of giant pythons, twisted metal cables one hundred feet above the sludge brown of the river. From tower to tower it is one mile and the road continues to reach out from there, grabbing the riverbanks with blackened tarmac and concrete fingers.

Yet, for all the earth destroying steel and concrete construction, the bridge has an illusion of beauty that is enhanced by nature itself. Somehow the two blend, even complement each other, an amalgamation of converse contraries.

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The Humber Bridge

Firstly, the suggested size of the bridge is stated, in an emotional way, by using the word monumental.

It is then revealed to the reader this is a suspension bridge.

Using the term ‘mass of giant pythons’ is suggestive of and leads into the next sentence ‘twisted metal cables…’

Here are the first wordsmithing associations.

Most people know what a suspension bridge looks like. The story could be told by simply stating this bridge is a vast suspension bridge.

The following words about metal cables could have been just that ‘metal cables’. But the addition of ‘twisted’ is used specifically because of its association with the commonly held image of snakes.

We have now created an image in the reader’s mind of ‘giant twisted pythons holding up a bridge’. Which is a far better read than say, “a large bridge held up by steel suspension cables”.

To continue, the height of the roadway on the bridge is given, one hundred feet, so is the fact the bridge is above a river.

So, once more, the story could read “… a large bridge held up by steel suspension cables one hundred feet above a river…’ Which factually would be correct, although it does not make a very captivating or entertaining read.

Moving on, the incorporation of the words ‘sludge brown’ is purposeful. Not only to transfer the perceived visual perception of a dark river but to almost subliminally link back to the snake imagery by suggesting colour association while taking into consideration most people visualise a river as ‘winding’ or ‘twisting’. Another correlation.

While this imagery of bridges and pythons is building in the forefront of the reader’s comprehension, there is also the fact the author is creating an atmosphere of dark foreboding; or at least the idea of something ominous germinating.

Sludge brown, twisting, python, mass, all have links with the nefarious.

The next ‘s sentences structure reinforces this unease.

The factual description of the bridge is given, but this is enhanced by a form of predicate which strengthens the sinister. “… the road continues to reach out from there, grabbing the riverbanks with blackened tarmac and concrete fingers.”

Reaching out, grabbing, blackened, fingers; all strong adjectives which focus on creating a sensory awareness of the underlying drama.

While a person may not be fully aware why, or what effect these words are having as they read, you can bet your bottom dollar their subconscious will. Personal and social belief, acquired by myth, legend and the silver screens of Hollywood has conditioned us to be susceptible to even the slightest of suggestive input.

It is also a long-proven fact when one reads, they absorb far more, far quicker than by any other method of communication.

The above example is a rather direct and implicit one. But there are stronger yet more oblique instances.

Like these, from my poem ‘Doorway’

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This side or that.

In or out.

With, without or within. Feast on the cornucopia of having or scrabble naked in the dry dust of want. Birthright or luck? Fertilised or barren.

Life or death.

Simple. A wooden frame. Harsh nails, forged from iron, blood and sweat in the furnace of forgotten hopes. Spikes driven deep, driven through, splintering the flesh of being, binding into cold stone of indifference. Hanging forever, bearing the pain for an eternity.

But not so simple. A sign, a warning, a barrier. Invisible in its presence of possibilities lost, scorned, unfound, unbelieved. Open but empty, a nothingness that stops you dead in your tracks.

Division.

This side or that.

In or out.

With, without or within. Feast on the cornucopia of having or scrabble naked in the dry dust of want. Birthright or luck? Fertilised or barren.

Life or death.

Lost or gained or never had. Can you lose what was not? Can dreams die or do they fade away; decompose as out our living bodies rot with age upon our bones.

What is there, beyond the gaping opening of the way?

Future, or past repeated. Mirrored fears steeped in time, awaiting our return from where we have never been. A destination desired by myth, by greed of those who will not step this way, cowering in the shadows of mediocrity, of sallow existence, of being too far from any door to be truly known, except by repeated words, all meanings lost in the whisper of time, misinterpretations and vague comprehension.

What ifs lay as a carpet of likelihoods, a vastness of possibilities, probabilities, stretching away to the rims of risk and horizons of chance; choices to be made, taken, grasped or passed up.

Prospects scorned or lies waiting to trip the unwary traveller, to crush your skull, your hopes, your faiths until they crumble into a dust of inferiority until your knees bleed on the cold stone floor of humbleness and subservience.

Know your place.

With, without or within. Feast on the cornucopia of having or scrabble naked in the dry dust of want. Birthright or luck. Fertilised or barren.

Life or death.

How long the openness. How soon the slam of too late shall shut out the light from the other side, of this side or that, or the other, and so vice-versa. Versa-vice.

Sounds vanished, diminished. New hope runs down our legs, incontinent imaginings puddling beneath our feet, wasted.

There is no return. Time flows by, constant. There is only now, just then, what was. Already you are too late, it has gone. Stealing away those possibility’s which once were yours and now belong to another. Maybe not yet born. A foetus of stardust, a twinkle of forlorn wishes.

Maybe they will be the ones who shall hesitate at the gates of option and chance. Maybe they will settle for comfort and the familiar and choose not to stumble blindly into the realm of the unknown?

Or maybe they shall pass this way, step through the door and into the future of destiny without looking backwards?

This side or that.

In or out.

With, without or within. Feast on the cornucopia of having or scrabble naked in the dry dust of want. Birthright or luck? Fertilised or barren.

Life or death.

You choose.

..

Without getting too bogged down in technicalities, (not my thing), I will just highlight a few instances from the above, and then leave you to read and re-read the above poem and find the associated words which link together to create the stories own vibrancy.

First, ‘cowering in the shadows of mediocrity’.

One may expect to read ‘Cowering in the shadows,’ I am far from the first to write those words in that order. But then consider the use of ‘mediocrity’, it is not generally expected in this framework.

What are the shadows in your story associated with? Think of an indirect but implicit word and use that or another to suggest the ‘feeling’ you wish to create. Pair words which are oblique or ambiguous to create new meaning, to create the atmosphere you intend.

Forget about those ‘rules’. Ignore the grammar check in word or Grammarly or whatever. There is no substitution for the mind.

Secondly, take ‘your knees bleed on the cold stone floor of humbleness and subservience’.

This conveys a strong message from the initial simplicity of what may be expected until the string ‘humbleness and subservience’ appear in conjunction with the rest of the sentence. Those reading are expecting something far simpler, say ‘the castle, or maybe ‘the house’. But inserting ‘humbleness and subservience’, leads the mind to immediately think of servants kneeling on the cold stone floor.

Linked with the previous segment of the paragraph that mentions prospect, lies and faith the ambiguity is one of suggested religion and loss of belief or at least a trial of personal conviction.

Often when using oblique association, or creating one in such a way, it strengthens the powerfulness of the imagery formed.

imagesIf this includes creating your own metaphors or making new words do so. Shakespeare did not suffer the slings and arrows of outrageous fortune by only using the accepted words of his time.

Using this ‘sideways’ form of association, not only in poetic context but in storytelling, can produce a weighty and influential transcript that will hook the reader both openly and subliminally.

Good storytelling is not just about style and content; it is not all about narration, it is not simply getting all your words in order, it is all of this melded cohesively and working in harmony throughout the entire structure of your manuscript.

It is about modelling the words you use, moulding and melding them to conceive something new, something uniquely yours, it is about practised and proficient wordsmithing.

When editing, read, re-write and work each individual sentence. Hone it, sharpen it, until it has its own perfect edge and then move onto the next.

Never skip a word, examine each one; examine its place in the sentence and change it, one word by one word, sentence by sentence, polishing and shaping and forming each little detail until every sentence is a magical story in itself.

Do the same time again and again, until every detail shines clearly.

Only then will your tale truly deserve to be called your ‘finished’ work.

Anything less is less.


The first excerpt in this post was taken from ‘Tales of Crime & Violence, a three-book collection.

You can get yours by following the links below.

UK http://amzn.to/2zZFWFN

USA  https://goo.gl/Q0DXRq

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All about Marketing

 

 

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You have guessed it, this post is all about marketing…

BUT… not marketing as you may comprehend it from a basic level, which is an amalgamation of advertising and promotion, but marketing from a perspective you may not have realised exists.

Have I got your attention?

I do hope so, because I believe having a clear understanding of this view of marketing can make or break your success as an author.

I once worked in hard-copy magazine publishing and spent many hours discussing marketing with prime agencies like Saatchi & Saatchi, John Walter Thompson (JWT), BDM & BBDO (now combined with Abbott Mead & Vickers I think,) along with media buying services Zenith, Media.com and OMD and PR companies including Ogilvy, Brunswick and Edelman.

ALL the agents I met were looking for that ‘something’ which would take the target audience by storm. They all wanted to make their mark within the industry by having a campaign which would enter media/publishing/broadcasting folklore. I.E, propel them into ‘the big time’.

Now, I am not one to poo-poo or trying to dissuade anyone from wishing to advance their career, far from it, BUT (I always have but’s in my blog posts), these agency agents failed to notice an overriding fact. The most successful agents, many whom now owned or partnered the companies these agents were working for, became successful by constants and continuity, not by a flash in the pan, however big a bang that may make at the time.

It is this same attitude I find when speaking to many business people, including authors, particularly new and/or first time/wannabe writers.

It is irrelevant, regarding the content of this post, if you write the most amazing, perfectly formed tome ever, or you have hastily scribbled a ‘quick’ novella or e-book novelette.

NO one will buy your book… unless they know about it, so you must tell people you have written a book. Doing so is called advertising, which a division of marketing.

Running a Thunderclap or posting about your book on social media is another area of marketing, like sending emails to friends to let them know you have published your book, BUT (another one), these are only the most obvious and basic parts of what marketing covers.

However, what marketing REALLY is, is EVERYTHING that you do.

You are Your Own Brand card isolated on white background

Allow me to explain.

Whatever tasks you are working on now, right now, ask yourself this question…  “How does this affect my marketing?”

Ask yourself this question at the beginning, during and at the end of each and every task you undertake in your role as a writer and author. Soon you will begin to understand everything has some form of influence in marketing you and your work to the world.

The way you look and dress in a video or podcast… “How does this affect my marketing?”

The images you post on social media. “How does this affect my marketing?”

Your profile image, “How does this affect my marketing?”

Your comments and replies. “How does this affect my marketing?”

How you look and speak at book fairs and events. “How does this affect my marketing?”

The layout and design of your tables and space. “How does this affect my marketing?”

Where, when and how you advertise and promote. “How does this affect my marketing?”

…… and so on.

You may notice I have not touched on your books covers, content, banners, advertising material design or so on, yet.  

When do you make a paperback or eBook version of that book? “How does this affect my marketing?”

Did you notice I said when? Timing is also critical as an aspect of marketing.

There is an old, but true adage, is say’s, “If you want to sell your [books] you have to sell yourself first.”

Nothing is truer.

Another is, “People buy People”.

I will not argue with that.

These are things we all need to keep in mind. Dale Carnegie should have said, “we have to win friends to influence people.” That saying would sit well in our modern digital world.

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In conclusion, we must create a persona as an author or business person. Much like a fictional character from one of our tales.

This character however should not be fake, but a facet of ourselves, our ‘public image’ one we must nurture and cultivate in absolutely everything we do.

The one of which we ask, “How does this affect my marketing?” in everything you do.

Only by doing so, by becoming aware that marketing means marketing YOURSELF, constantly, consistently and at every opportunity can you play the long game, the strategy which will make you an ongoing constant and not another nonentity looking for that great flash in the pan, the non-existent big bang which will propel you into the big time.

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I could go on and write more. But… (another but) I would like you to consider this content seriously before I delve any deeper into the subject of marketing.

 

Thanks for reading this Rambling, Paul

(“How does this affect my marketing?”)


 

I also write fiction…

Take a peek at my website while you are here, 

http://paulznewpostbox.wixsite.com/paul-white

I wish these were my words

(Compiled & Reproduced) by Paul White

There are many great quotations and notations floating out there in the fast lane of the internet highway, below are just a few of those which connect with me. You will note they have all been written by great writers. I hope you enjoy them as much as I.

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Books are the quietest and most constant of friends; they are the most accessible and wisest of counsellors, and the most patient of teachers.

Charles W. Elio

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Andre Maurios
André Maurois

The art of reading is in great part that of acquiring a better understanding of life from one’s encounter with it in a book.

André Maurois    

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.                            

In the twenty-first century, everyone writes, to some degree.  The ability to sequence words on a page is a requirement for success in a data-based world. Writing is communication, identity, power, profit.  It’s the means by which we conduct all kinds of transactions, whether we’re bringing a lawsuit or flirting via text message.  Writing is social, commercial and cerebral flow.

Karina Wilson

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I have made it appear as though my motives in writing were wholly public-spirited. I don’t want to leave that as the final impression. All writers are vain, selfish, and lazy, and at the very bottom of their motives there lies a mystery. Writing a book is a horrible, exhausting struggle, like a long bout of some painful illness. One would never undertake such a thing if one were not driven on by some demon whom one can neither resist nor understand.

George Orwell

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Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.

C.S. Lewis

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edith warton
Edith Wharton

A classic is classic not because it conforms to certain structural rules, or fits certain definitions (of which its author had quite probably never heard). It is classic because of a certain eternal and irrepressible freshness.

Edith Wharton

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The skill of writing is to create a context in which other people can think.

Edwin Schlossberg

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Isaac Asimov

You must keep sending work out; you must never let a manuscript do nothing but eat its head off in a drawer. You send that work out again and again, while you’re working on another one. If you have talent, you will receive some measure of success – but only if you persist.

Isaac Asimov

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I was working on the proof of one of my poems all the morning, and took out a comma. In the afternoon I put it back again.

Oscar Wilde

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The most difficult part of writing a book is not devising a plot which will captivate the reader. It’s not developing characters the reader will have strong feelings for or against. It is not finding a setting which will take the reader to a place he or she as never been. It is not the research, whether in fiction or non-fiction. The most difficult task facing a writer is to find the voice in which to tell the story.

Randy Pausch

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I shall leave you now with this last quote, just as you are ready to submit your work !

    Your manuscript is both good and original, but the part that is good is not original and the part that is original is not good.

Samuel Johnson

Thank you for reading. I hope you have enjoyed these quotes as much as I, Paul.