That was 2009… Now it’s 2018 it doesn’t work anymore.

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Once we have learnt about something, once we consider we understand it, think we have mastered it, we like to run with it, to keep it.

We are often loath to stop, to give it up… to alter anything.

Many of us are resistant to change, of losing the little comfort zone we made for ourselves. One can liken such to the reluctance of a child giving up a blanket, or a soother.

If we do make the move, we find it easier to be weaned, to slightly adjust, little by little, so we don’t notice the change, or at least that is how we convince ourselves.

The problem is, by the time our situation has evolved in a way which assuages our reluctance, we find we are far behind the madding crowd, so far behind we have little chance of catching up.

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In these days of high tech communications and internet connectivity, it is now more obvious than ever before.

Only the fearful and desperate cling to what once was,.

Only the backward and slow reminisce and wish for those ‘good old days‘ when a Facebook post actually reached ALL your ‘friends’ and not just the 3 to 10% they do with today’s algorithms.

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The same is true of your book promotions. This is why your sales do not exceed the minimal expectations you tell yourself are reasonable goals, let alone your wishes and dreams to become a consistent bestselling author.

To give away a book for free is an archaic, outdated and outmoded marketing model. One which no longer holds any credence, but one which so many still cling to with dying hope, like a gambler sliding deeper into depressive debt.

Paying another organisation to give your books away is a sign of utter desperation. A despondent cry for help, for someone, anyone to read your story.

In reality, it is authorship suicide; one you may never recover from financially and one which could leave your reputation in raggedy tatters, before you even start.

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Book launches and parties no longer pull the crowds. They are a nice way to spend a few extra hours chatting with those you regularly talk to every day; to hear them say nice things about you, your book and “what a marvellous cover” you have.

But such events no longer attract readers. They have been overdone and done over, like an ancient, wrinkled whore, they no longer hold any attraction whatsoever.

Thunderclaps, Headtalkers, Daycause are little more than a (mostly) unseen flash-in-the-pan. A quick blast of tweets and public post which disappear down the scrolling stream faster than Usain Bolt running a hundred meters.

Authors, you NEED to find new ways to promote your works, ways which offer longevity rather than the promise of making a ‘quick buck’ or selling a few more copies of your latest tome overnight… for one night only.

You need to find a simple, ongoing promotional aid which is always working for you, even when you’re not working.

A low-cost way that won’t break the bank, or better still, a way which will pay you a return, a royalty, on your promotional material.

Now wouldn’t that be wonderful…

If only such a thing existed…

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Well, such a thing does exist, but only for those who are prepared to move forward, to see the changing lights (mostly red ones) as social media platforms are brought to task and the hyper highway of freedom and unlimited possibility become more crowded, slower and, well… limited.

A small, but growing group of indie authors, are moving forward into the new dawn of altered perception, of interweb reconstruction and publishing future.

It is a group which, (at present), still has its doors open to welcome a few more indie authors inside. Authors with great tales to share, who are well crafted in penning a wonderful story. Authors who are serious about writing, about selling their books, about being authors.

So, what is this group and who are these indie authors?

Simple, we are Electric Eclectic. The book brand which is sweeping the internet.

This is your opportunity to be part of it.

Visit the Electric Eclectic website now.

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A word of caution about FREE & some other stuff worth knowing about.

You may, or may not, have noticed I have not posted here for a while.

This is because there is so much happening in the book and publishing world; two areas I am involved in.

Here is one major ‘continental shift’ which is taking place right now.

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FREEBIE books have lost their appeal.

“The general public has become immune and dissatisfied with the mass of FREE and GIVEAWAY books.

What was once a novel, loss-leading marketing tool has become a haunt for freebie hunters who just want free and have NO interest in the author, or on many occasions the book itself.

In fact, Amazon’s own download figures show that ONLY 2% of ALL free books are read, with over 70% being deleted within 14 days of downloading. (or discarded in the case of paperbacks.)

The probable reason is, that as free loses its appeal authors and publishers are now giving away vouchers, gifts and running competitions to entice people to download their free books.

Basically, they are paying people to download in an attempt to manipulate the figures and gain a raking status, in the hope it will influence genuine readers to purchase.

Whilst this may have worked in the past, it no longer has any substantial legacy, particularly as Amazon has once again changed their logarithms to combat this ‘false’ accounting of sale.

Now only verified ‘paid for’ purchases will count towards rankings.

Which leaves only one possible benefit of giving a book away… that of building a mailing list for future direct marketing and sales.

BUT… this now only tends to create a false list of possible future people who may read another of those books, because once downloaded the ‘reader’ then cancels their subscription/listing (as is their legal right). Only dedicated Freebie hunters stay, waiting for the next free book you offer. Which is one of the reasons why only 2% of such downloads are actually read.

This means, most indie authors who give their books away in the belief they will gain readers in the long term are going to be out of pocket for a long, long time. Those who pay companies, the free book marketing businesses, are losing far more.

If it sounds too good to be true… it is.

In the cold light of day… paying someone to give away your book, the book you may have spent a year or so producing, spent money on editing, formatting and cover design, in the vague hope that free will earn you an income, let alone cover your initial costs… without any guarantees…

Hmmph, doesn’t sound so good in the cold light of day, does it?

Read more about this here

 

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AMAZON

Genuine reviews ONLY.

Sales logarithms are not the only change AMAZON have recently made. They have changed, once again the way customer reviews work.

This time for the best, in my opinion.

No longer will pay for, swopped or gifted reviews count, and if things work well, they will not even be shown.

ONLY true, verified, genuine purchases by readers will count. NO form of solicited or professional reviews will be accepted.

If Amazon can and do strictly enforce this rule, then for the first time will all authors get, and all readers have a genuine, believable overview to the quality of the books they are looking to purchase.

I hope this works and the cheats and charlatans are cast out.

 

Goodreads

GOODREADS becomes the ‘GO TO’ platform.

Goodreads has been around for a long time and has slowly progressed to become a mecca for book lovers.

This trend continues and is now being enhanced on several fronts. Goodreads shall soon be THE place for readers and authors to talk and deal with all thing literary. There are many changes which will be implemented during the next year or two.

If you do not have a presence on Goodreads, either as a book lover or as a writer… get on with it… go now and sign up before you are left behind… and remember… you heard it here first.

Read more about current trends here

 

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ELECTRIC ECLECTIC

 Electric Eclectic is the new kid in town, but its founder has a great track record in the indie publishing market with established brands CQ International, TOAD Publishing and PeeJay designs.

Simply put, Electric Eclectic is a brand of books written by a variety of authors from various nationalities.

Each Electric Eclectic book is a Kindle Novelette, a short story of between six thousand and twenty thousand words. These novelettes are designed as introductory books, shorter reads to give you a taste of the narration and style of your chosen Electric Eclectic author.

Unlike the freebie books mentioned above, the quality of storytelling of each Electric Eclectic book has undergone a quality and selection process, before publication, to ensure each book reaches our exacting standards.

When you buy an Electric Eclectic book, you have confidence and reassurance of its quality, which makes it the perfect way to find great reads and even your ‘next favourite author.’

Electric Eclectic books hope that once you find a story or an author you are excited about, you will read their other books too.

That is what Electric Eclectic is all about, putting great authors together with ardent book lovers and readers… a match made in heaven.

Also, as Electric Eclectic books cost just 1.00 (dollar/pound/euro), the reader will have made a verified purchase so their review will be accepted by Amazon, letting them voice their view and airing their opinion too.

That must be a win, win situation all around.

Visit the Electric Eclectic website HERE

FREE is killing indie. (An urgent warning)

If you have been following Ramblings from a Writers Mind, or if you have scrolled down, looking and reading many of the posts, you will notice they fall into two main categories.

The first, those where I share my experience and attempt, in my rather haphazard way, to impart and to clarify certain aspects of wordsmithing, along with tips and ideas you may wish to try or adopt.

The second Rambling posts are ones where I express my opinions and beliefs about being an indie author. Many of these articles create controversy amongst the varying schools of thought running through the indie community. I do not see this as a bad thing, but one which stimulates discussion and debate, a great platform to exchange views and examine convictions.

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This is the first of two posts regarding two current controversial topics.

This one is about of giving away free books, an activity which is damaging the entire indie book market and something I am adamantly against.

So, without further ado, let’s get stuck into this wonderfully heated issue of free books.

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When Amazon’s algorithms changed some time ago, giving less weight in rating terms to giveaways as opposed to paid-for copies, many authors became less enthusiastic.

However, the advent of new players in the giveaway frame, such as BookFunnel and Instafreebie, has added a new way of distributing free books and a new purpose: to build your author database by effectively trading email addresses for free books.

While the jury’s still out on the long-term benefits we discover how many of these subscribers unsubscribe – as is their legal right – or not bother to read their freebies.

As with any decision, we should evaluate any potential short-term benefits alongside the long-term effects on the mindset of our customers/readership.

 The vast (vast, vast) majority of free downloads never get read, so giveaways don’t accomplish what they’re intended to do: spread the word, get reviews.

On top of that, many authors pay money to advertise these giveaways, and spring for shipping in the case of hard copies, so they’re actually paying people to get a free copy and not read it.

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Why buy the cow when the milk is free?

We’ve all heard that saying. Basically, the meaning behind it is that someone isn’t going to pay for something that is offered for free.

Whether it’s your virtue or your book, the issue is still the same.

When a writer devalues their work to the point of giving away their book, what are they really doing? Giving it away as if it were nothing?

It begs the question, are those authors so desperate to have someone, anyone, read their book, that they are willing to pass them out like pamphlets on the street corner.

Is the book so bad they think no one would or should pay for it?

What about the months, maybe even years, the author spent pounding away at the keyboard creating the book? What about the lost hours spent editing and reworking it to perfection?

Most authors sacrifice a lot to write a book. They give up any and all free time in exchange for getting the story on paper. That must be worth something; certainly, more than a freebie.

 

Authors tell me it’s a promotional ploy.

Promotion is great and today we must constantly try new angles and ideas to draw in readers. I have no issue with giving away a chapter to entice a reader to purchase the rest of the book, but give away the whole book?

It does not make any sense.

Many, often new or struggling authors, hope by giving away a book, readers will buy more of them or will buy the next book they release.

Unfortunately, it does not work that way. Readers are a very frugal bunch. If they can get free books, why would they pay for yours? They will simply pick up someone else’s free book tomorrow, and someone else’s the next day, and so forth.

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The numbers don’t lie

You may disagree with me — maybe your experience is different — but as a publisher, I have to tell you the sales numbers don’t lie.

While a select small number of authors may have seen book giveaways as a clever promotion to boost the sales of their next book, it is rare. Giving books away isn’t making sales numbers climb.

How could it? Free doesn’t equal bigger royalty checks.

Meanwhile, authors have devalued their craft to the point where even they don’t think it should cost anything.

I’ve been to a lot of craft shows the past couple of months. I’m amazed at the price of the handmade pieces people are selling. Then I think about the hours and hours of hard work these artists put into each piece and I must admit, it’s probably a bargain.

Are not authors the same as these other artists? Aren’t authors creators of their craft and shouldn’t they value their work as much as a wood carver or a glass blower does?

“It’s a tough time in publishing for authors but the answer isn’t giving it away. To me, that’s the same as giving up.”

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People who get a free copy of your book will not convert to buyers.

You see there are two distinct markets when it comes to anything really: the buyers and the freebie hunters.

I know if I go to Amazon and I’m searching for a book about dogs I click on the top free category, I’m not leaving the free category. It’s already in my mind to not pay for something like that. Even if it’s an absolute hobby of mine, I already have a wealth of knowledge resources I can snag for free.

For instance, there are hundreds of new adult fiction books published every day on Amazon. Hundreds of those books are put into KDP Select and are set to a 5-day free promotion every day. If I’m an avid reader of literary porn and I know I can get new quality erotic stories for free every day, why would I pay for it?

Hell, most of them probably won’t even read the book, depending on the genre.

There was a time when I would go to Reddit’s free eBook page and go on download sprees. I Never read any more than 2% of those books and they were deleted from my Kindle library with the same quickness they were uploaded.

It did not matter, they were free. They held no value.

Your e-mail list isn’t going to grow substantially by giving away a book. Even if you offer another free book for signing up, your list will merely be tainted by freebie chasers. They will hop on your mailing list, snag the download, then unsubscribe.

I can’t help but laugh at self-publishing authors who brag about how many books they gave away in their most recent promotion.

Last time I checked, free never paid the bills.

2,000 free downloads of your sub-par eBook do not indicate any level of success.

If it was not selling more than a copy a week, then you gave it away for a few days before it sprang to a few copies a day, I would say it was worth it.

But no… it never happened, did it?

You see, when you discount your book to zero, it devalues mine too, in fact, it devalues every author’s book by undervaluing and diminishing the entire marketplace.

Please, don’t devalue our publishing world.

Giving away one free book can equal a part of an authors mortgage payment, one of their children’s meals, maybe a new pair of shoes they shall now never own.

The thousands of free books given away mean many thousands of pounds/dollars/euros which should have supported an author and their family has been taken from them.

Giving books away is little different to stealing from your fellow writer’s pockets.

Remember, if you are not part of the solution, you are part of the problem.

So, okay when would I, if pushed, ever do a giveaway?

Personally, never… but….

It seems to me that the only time to do a giveaway is to brand new authors and salty seasoned veterans.

Even if you have written 10 books, but you get no sales, you’re still new.

The only, vaguely possible benefit, of ever doing a giveaway is most major eBook storefronts have an ‘also bought‘ section which shows which ‘other’ books customers also bought.

This is the ONLY possible ‘money shot’ when doing a free book offer (and ONLY for new authors). The population of this ‘also bought’ section will link your book to other books, (& vice versa) so someone searching for a book of a similar subject may stumble onto your book.

So, there you have it, folks. You might give one eBook away for free when you are a brand spanking new author, or perhaps when you have such a massive following and sell millions of books each month, that giving away a book which was once an all-time bestseller, possibly twenty years ago, does not matter a single jot anymore.

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….This is where too many indie authors fall into the FREEBIE TRAP.

Trying to emulate the marketing and promotional actions of major mainstream publishers who market the books of authors who are household names.

The truth is, you do not know what teeny-weeny, itsy-bitsy part of the publisher’s overall strategy their giveaway forms part of. It is definitely NOT a stand-alone, individual and isolated ploy, but a small cog of an overall strategy, planned with experts as part of a long-term stratagem focused on future markets and indicated customer trends. A fact every individual indie author I have discussed this subject with was, either not aware of, or did not take into consideration.

My advice, leave it alone.

There are MANY better ways to generate interest in your works.

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Take Electric Eclectic books as an example.

Electric Eclectic is where you take a short story, one you may have forgotten and is lying unused and unloved in your files, or maybe you have one which you published in an anthology some years ago. The point is, where your story comes from is not really important.

What is important is your tale must be between 6k and 20K words, a story which you can turn into a Kindle eBook. By publishing your short story, as a novelette under the Electric Eclectic brand enables you to benefit from the brand’s extensive promotions and marketing initiatives, many which reach markets way beyond the regular social media platforms.

While there is a small, one-off licence branding fee for each book, you keep all the royalties and rights… but that is only the beginning. The true advantage of being part of the Electric Eclectic brand is that each Novelette works as your own marketing tool, leading your readers to your prime books and novels.

So, instead of giving your prime books away, or worse still, paying someone else to give them away, your promotional tool, (your Electric Eclectic book) is earning you royalties while gaining you potential readers for those main works. It’s a win, win situation.

It’s time to stop devaluing your books and yourself, make your promotions work for you.

To find out more email EEbookbranding@mail.com

Bucking the trend (or one reason why you are not making money)

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Unlike many of my Ramblings, this post is written in a far more focused manner, giving a clue to the importance I place on this content.

I think, ALL indie authors NEED to read the following, in full.


 

Recently I have seen a large number of indie authors discounting their books, or giving them away freely, offering a plethora of ‘giveaways’, from the humble bookmark to expensive looking jewellery, even a combination of all the above.

Whilst this form of promotion is not unusual by itself, the number of offers has increased to such a degree, that it seems no one is selling a book at full value price.

In fact, a quick scan of the internet shows very few books, (in relative context), for sale above zero, naught, nil, zilch, nothing.

This is excellent if you are a reader. You have the largest and widest choice of reading material ever produced in the history of human life, being offer to you at no cost; even incentivised, bribed, to take up such offers, by the additional giving of gifts.

Life has never been so cosy.

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This recent explosion of free books has been boosted by the hundreds of book promotion sites, offering authors the service of marketing their works to millions of potential readers, for a small fee.

The sales gist of this is, should the author give away books, each person receiving a free book may like it so much, they will buy more of that authors works.

This seems a viable strategy… in principle.

BUT… there is always a but!

This form of book marketing was, for want of a better word, pioneered by Amazon when they were quite a young organisation selling only books.

At that time, the indie authors publishing phenomenon had not established, making it a very different market place; one where the novelty of being offered a free book was the exception not the rule.

Furthermore, add this marketing fee to the cost of production, editing, proofreading, formatting, cover designer, advertising, etc. Now, work out your royalties per-sale, because that is what must pay for your books production costs.

From this simple equation, you will see how many books you must sell to break even.

NOTE: This figure is cost based only. It does not include a budget for your time, your internet bill, your software licence fees, office space offsets (even if ‘the office’ is a table in your lounge) and other associated costs, which as a business person you need to consider. If you do not, whatever monies you think you have made form that book, will be demanded from you by those wonderful, friendly folks at the Inland Revenue.

So…how much do your royalties add up too…oh, nothing… because you gave it all away, with the bookmarks and coasters you paid for to boost your sales.

Not very business minded, are you?

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Let’s fast forward to today.

The indie publishing business is a global industry, with hundreds of thousands of books being self-published each month, in every country and every language on earth.

This is a world where an adage I loth, ‘A victim of our own success’, has the hollow ring of truth.

Because computer technology has allowed the growth of, what was once referred to as ‘desk top publishing’ to grow in such an unprecedented way, the competition in the indie publishing scene is immense.

However,… there is always a however, too!

While the market place for book sales has undergone change akin to continental drift, the methods used by indie authors is still as primitive as the those used in the embryonic days of Amazon’s birth.

You see, Amazon has outgrown the indie author world. It has outgrown many, if not all the established mainstream publishing companies and, by doing so, has irrevocably altered the landscape of publishing in general.

Neither is this giant called Amazon about to offer indie authors a helping hand.

It does not have to and does not want to. Not only has it outgrown the publishers, but it has established itself as the master of sales opportunities. Basically, as an independent writer, if you want to sell a lot of books you must factor Amazon into your marketing mix. What is more, Amazon will need to be your prime ingredient in the clear majority of cases.

Which brings us back to the reader, those illusive, almost mythical creatures who may, one day, if you are extremely lucky, buy one of your books.

BUT… yes another but!

BUT… it is getting less and less likely any reader will put their hand into their pocket and pull out some money, simply to get hold of a copy of your book.

You see, they don’t have too.

There are hundreds and thousands of books available for free. The reader can order any of these, or simply download an eBook version, which they can add to the hundred unread books waiting on their Kindles and E-readers, without ever spending a single penny.

Oh, that fleeting promise of maybe’s, the one the book marketing sites sold you, you know, the one that goes… “if they like your style they will buy the rest of your series/books….”

You didn’t fall for that old spangle, did you? 

Because they will not.

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Please do not dismiss the reader thus. Like all of us, our readers must be canny when it comes to spending, whether buying packet of sausages in a supermarket, or buying a good book to curl up with in front of the fire.

These folks will:

A, wait until another of your series is offered for free.

B, read another free book. (They may enjoy it better than yours.)

C, Both, of the above.

This is a reader’s market. It has got this way because of several factors, but (another but!), it is you, the indie author who has brought this situation upon yourself.

By publishing your book at a ridiculous low price, then lowering that price and eventually giving your book away, you are part of the overall problem affecting many, if not most indie authors.

You are simply adding to the situation you are moaning about. You know the one, about having too many free books on Amazon. That the competition is too great, because the market is flooded with cheap books, 99 cents and below.

This WILL NOT CHANGE until you…yes, YOU do something about it.

Ideally, for me. As of tomorrow morning, there would not be one book, not a single novelette being given away.

Novella’s and the such would be priced at around £2.00/$2.40 for the shortest book and escalating up from there.

Novels would kick in at a minimum of £10.00. Book prices would be back to a decent level, a level not too dissimilar to that before Amazon muscled in.

We all, from time to time, often with good reason, knock the major publishing houses who controlled publishing, much as DeBeers control the diamond market. Yet they ensured authors got a fair return for the time and effort involved in creating a book.

That cannot be said of Amazon, or any book promotion site encouraging free and 99c priced book sales.

I know there is a movement within the indie community, one which is trying to discourage the giving away of books.

I am part of that movement.

I believe, if ALL indie authors removed ALL free books, re-priced their books to reflect true value for authors, we would see a major shift change within the industry almost overnight.

Don’t worry.

People will not stop reading.

They never have and they never will. They shall simply be paying a fair price for the goods they receive.

Authors will start earning a fair return for their creativity, effort and investment. The quality of books will increase.

The world will be full, once again, of wild unicorns running free in green woodlands full of Tinkerbelle fairies… well, I may be pushing it a bit too far now; but the facts are, indie authors will be better served without cheap and free books…. FACT.

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Which brings me to the title of this post, ‘ Bucking the trend’

What give me the right to state such?

Firstly, this is not me simply making a vortex of hot air.

I stand by my convictions. I do not have any FREE books. I shall not be giving any books away. I do not have gifts of incentives. I have no bookmarks or jewellery.

In fact, I am deliberately ‘Bucking the trend‘.

Recently, I have increased the price of all my books, both Paperback and eBook/Kindle formats.

One of which, is an Amazon No.1 bestseller.

The coveted No1 position, is something I doubt would have occurred, if the book was priced undervalue.

You see, perception plays a large part in decision making.

What value you initially consider an item, is easily disputed once furnished with a low price. Hence altering perception.

With that in mind, a low cost, or free book will hold little or no perceived value to the reader.

If the same book is viewed at a higher price, the value is assumed to be greater.

In association, the assumption of quality is also presumed higher or lower in direct proportion the estimated value implicit.

This is my view and the principles I adhere too.

I shall charge a fair price for my books. Not a penny less.

Readers can buy them, or not.

BUT…. (The last one I promise), consider this:

Should I just sell one copy of one of my books this year, I would have made more money than you, giving a thousand copies away.

I’ll leave you to muse over this.

Sleep tight, 

Paul

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