All about Marketing

 

 

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You have guessed it, this post is all about marketing…

BUT… not marketing as you may comprehend it from a basic level, which is an amalgamation of advertising and promotion, but marketing from a perspective you may not have realised exists.

Have I got your attention?

I do hope so, because I believe having a clear understanding of this view of marketing can make or break your success as an author.

I once worked in hard-copy magazine publishing and spent many hours discussing marketing with prime agencies like Saatchi & Saatchi, John Walter Thompson (JWT), BDM & BBDO (now combined with Abbott Mead & Vickers I think,) along with media buying services Zenith, Media.com and OMD and PR companies including Ogilvy, Brunswick and Edelman.

ALL the agents I met were looking for that ‘something’ which would take the target audience by storm. They all wanted to make their mark within the industry by having a campaign which would enter media/publishing/broadcasting folklore. I.E, propel them into ‘the big time’.

Now, I am not one to poo-poo or trying to dissuade anyone from wishing to advance their career, far from it, BUT (I always have but’s in my blog posts), these agency agents failed to notice an overriding fact. The most successful agents, many whom now owned or partnered the companies these agents were working for, became successful by constants and continuity, not by a flash in the pan, however big a bang that may make at the time.

It is this same attitude I find when speaking to many business people, including authors, particularly new and/or first time/wannabe writers.

It is irrelevant, regarding the content of this post, if you write the most amazing, perfectly formed tome ever, or you have hastily scribbled a ‘quick’ novella or e-book novelette.

NO one will buy your book… unless they know about it, so you must tell people you have written a book. Doing so is called advertising, which a division of marketing.

Running a Thunderclap or posting about your book on social media is another area of marketing, like sending emails to friends to let them know you have published your book, BUT (another one), these are only the most obvious and basic parts of what marketing covers.

However, what marketing REALLY is, is EVERYTHING that you do.

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Allow me to explain.

Whatever tasks you are working on now, right now, ask yourself this question…  “How does this affect my marketing?”

Ask yourself this question at the beginning, during and at the end of each and every task you undertake in your role as a writer and author. Soon you will begin to understand everything has some form of influence in marketing you and your work to the world.

The way you look and dress in a video or podcast… “How does this affect my marketing?”

The images you post on social media. “How does this affect my marketing?”

Your profile image, “How does this affect my marketing?”

Your comments and replies. “How does this affect my marketing?”

How you look and speak at book fairs and events. “How does this affect my marketing?”

The layout and design of your tables and space. “How does this affect my marketing?”

Where, when and how you advertise and promote. “How does this affect my marketing?”

…… and so on.

You may notice I have not touched on your books covers, content, banners, advertising material design or so on, yet.  

When do you make a paperback or eBook version of that book? “How does this affect my marketing?”

Did you notice I said when? Timing is also critical as an aspect of marketing.

There is an old, but true adage, is say’s, “If you want to sell your [books] you have to sell yourself first.”

Nothing is truer.

Another is, “People buy People”.

I will not argue with that.

These are things we all need to keep in mind. Dale Carnegie should have said, “we have to win friends to influence people.” That saying would sit well in our modern digital world.

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In conclusion, we must create a persona as an author or business person. Much like a fictional character from one of our tales.

This character however should not be fake, but a facet of ourselves, our ‘public image’ one we must nurture and cultivate in absolutely everything we do.

The one of which we ask, “How does this affect my marketing?” in everything you do.

Only by doing so, by becoming aware that marketing means marketing YOURSELF, constantly, consistently and at every opportunity can you play the long game, the strategy which will make you an ongoing constant and not another nonentity looking for that great flash in the pan, the non-existent big bang which will propel you into the big time.

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I could go on and write more. But… (another but) I would like you to consider this content seriously before I delve any deeper into the subject of marketing.

 

Thanks for reading this Rambling, Paul

(“How does this affect my marketing?”)


 

I also write fiction…

Take a peek at my website while you are here, 

http://paulznewpostbox.wixsite.com/paul-white

Why I am talking art on a writing blog.

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I have, at last, found enough time to catch my breath and write a new, long overdue post for this blog.

You see, I have had a busy start to this year.

First was the publication, in January, of my first children’s book, The Rabbit Joke, which is designed primarily as a ‘read to me‘ book.

A book for parents or older siblings, to read to the younger ones. The Rabbit Joke lends itself to being read to groups in schools and kindergartens too.

The Rabbit Joke is an outsized, hardcover, fully illustrated, perfect bound, landscape book, from https://www.peecho.com/print/en/263512

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In February, I released ‘Life in the War Zone’ a collection of stories, based on true accounts, of what life is like living between warring factions in an area of conflict.

Life in the War Zone takes a serious, no holds barred look at the devastation and trauma of life in the battlefields of the Ukraine, Syria, Afghanistan, Iraq, Bosnia, Serbia, Croatia, Israel, Palestine, Libya, Lebanon and El Salvador.

Ebooks are available direct from me, via my website. http://paulznewpostbox.wixsite.com/paul-white

Paperbacks from Amazon.

USA https://www.amazon.com/Life-War-Zone-collection-personal/dp/1542338700  

UK https://www.amazon.co.uk/Life-War-Zone-collection-personal/dp/1542338700

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Also during February, I published a ‘Coffee Table’ book called ICONIC, or to give it its full title, Iconic – Legends of music immortalised in art.

Iconic is an 8 x 8 inch, hardcover, perfect bound, glossy, book, containing a number of my own artworks, portraits of some of the most well-loved musical talent ever known, such as David Bowie, Amy Winehouse, Buddy Holly, Jimi Hendrix, Elvis and many more.

With each portrait is an abridged biography of each artist, covering their life and times. https://www.peecho.com/checkout/14716200169619823/279042

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March saw the publication of The Pussers Cook Book.

This became an instant hit and an Amazon bestseller. It is still, as I write this over a month after the books launch, at number three in its Amazon category.

The Pussers Cook Book details twenty-two of the best loved dishes, served on Royal Naval ships circa 1960’s to 1980’s. Along with the recipes, there are plenty of jokes and tall stories, some legendary myths are also dispelled!

You do not have to be a sailor to enjoy the Pussers Cook Book. It makes the perfect gift for a freind or loved one.

Paperbacks from Amazon. goo.gl/eTwfWN  

Hardcover from my printers.  www.peecho.com/print/en/282666

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You will see by this, why my time this year has been at a premium.

Now, I have touched on art, as in the title of this post, by mentioning my tribute to the great musicians in the book, ICONIC. Which clearly shows the link between writing, books and art.

As do all those millions of books with illustrations, photographs, pictures and images inside. Let alone the amazing and wonderful artistry shown by many book cover designers.

In that respect, books and art are almost inseparable, and never exclusive.


But there is more…

Art has always been a ‘go to‘ place for me, when I need to rest my mind from concentrating on writing. Whilst my form of art, digital painting, is still a creative discipline, it is creative in a totally differing way to the mindful concentration needed for writing.

In that respect, I find creating digital art relaxing, even ‘freeing up‘ the subconscious mind to continue its own creative endeavours, whilst I take my consciousness on a holiday of colour and form.

The problem arises, much as it does when writing, or I should say, when one has finished writing and has published their book.

Who will see it, who will read it, who will buy it?

It is all well and dandy to have a book, three books, ten? Sitting on the shelves getting dusty and covered in cobwebs. What we want, what we need is someone (Many someones) to come along and actually read our words.

The same is true of art. What is the point of creating wonderful, thought provoking, stimulating images if they are simply going to be stored as a digital code on a memory stick. If they are never going to be made onto a canvass, or a poster, or even printed onto a tee-shirt or coffee mug?

Both of those scenarios are, in my humble opinion, a total waste of time, effort and creative energy.

So…what to do about it all?

Firstly, I have made a Facebook page to help direct people to my works.

The main site is my artwork website, where you can browse through a selection of works albums and find links to the other places my work is available. https://goo.gl/pyPI7i

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That is why I am talking about art on a writing blog.

Thanks for reading this…if you have read this far!

I will be back to posting my normal Ramblings from now on.

Cheers, Paul.

 

 

 

 

 

One reason why I don’t give my books away.

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Because I have worked hard, very hard in making the book a reality.

The uninitiated may feel that is a glib remark, but it is not, if you consider….

I first had to come up with the idea, a notion of a story and ensure it had a start point, a good tale to tell, one which draws to a satisfactory conclusion.

That is, it has a beginning, a middle and an end.

Sounds simple, doesn’t it?

Then try it now, in the next few seconds. Say these words aloud….ready….go…”My story begins when……

Well, come on. You said it was easy, so what’s keeping you?…… OK. Times up.

Let’s move on.

I shall say ‘we writers’ from now on, have an outline of a story in our head. We know where we want it to start. We may even have a few words which may become the opening lines, when we start writing.

Each writer has their own way of plotting and constructing a novel. So, for generalist purpose I am adopting the supposition this is a writer who plots onto a story line…to a degree.

For the next few days we shall be breaking down the sequence of the story in our mind, transcribing it onto a plot graph, a timeline of planned stages. This is something we shall change numerous times over the next few days. We shall have the characters, particularly the protagonist, face challenges they must overcome. We will build his/her character as realistically and as humanly flawed as suits the plot, and will have our readers empathise, at some stage, with the antagonist. Possibly disbelieving in the actions of the hero….who may yet actually be the real baddy!

This is the type of conflict associated with plotting the story. Already at this stage the story wants to take charge of the author, as later, during the writing of the first draft, so shall the characters. They WILL take on a life of their own. They WILL wake the writer in the early hours of the morning, banging on the door of new concept. The same characters WILL, on another night, keep the writer awake until the sun rises just so they can move forward, continue their journey within the unfolding pages of new manuscript.

Most authors become almost, if not entirely obsessed with writing the tale. Some seem, even become unsociable, withdrawn. Because the story must be told, it must be typewritten onto paper or into computer memory. If the writer stops, or is distracted for too long, the thread begins to fade, the momentum halted, the spirit lost. The new lives, those characters created start to wither, even die.

Writers are, in the worlds they create, Gods among characters, guiders of destiny and givers of fulfilment, destroyers of life, of societies, of cities and planets. The author is omnipotent. It is a role, a responsibility we take seriously. It is a heavy burden we bear.

Come the end of the first draft and an entire year’s supply of coffee beans. I/we, the authors, sit back in our chairs and breathe a sigh of relief.

It is short respite.

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Soon our noses are back at the grind stone. We now need to read, edit and re-write the entire work. A first draft, no matter how carefully crafted, is just that. A first draft.

Now we really start work. No longer are we flying in full creativity mode, now we are in a roll-your-sleeves-up and get stuck in approach to the task.

Generally, this stage takes twice as long as the first. Deleting words, sentences and replacing them…or not. Moving paragraphs or rephrasing entire sections of the manuscript. Rearranging the position and order of entire chapters, even deleting them…or writing new ones. There is no limit to the fettling undertaken at this stage.

Once we are (reasonably) happy with draft number six/seven/ eleven? We congratulate ourselves and add a tot or two of whisky into the large mug of rich black coffee, our drug of choice.

Happily, we tell our copy editor we are ready for them to scan our documents. Oh, she says. (Not a sexist remark, simply the fact I have found most of the best editors are women), you need a line editor before you run it past me!

So, weeks later, with some alterations to plot and structure you eventually pass the manuscript over to your copy editor…..and wait…and wait, which is a good thing. Annoying, frustrating, but good.

You see your editor should be busy…if she is not that could indicate no one wants her services? The second reason you should be happy to wait is you want a thoroughly good job done, don’t you? Therefore proper, good, concise editing with a comprehensive feedback means taking all the time required to do the job right. Right?

Everything is not lost during this time, because you have to have a cover. If you have not yet made any advance towards having one designed, now is a great opportunity, it will take your mind off waiting for your editor.

Unless you are a graphic designer of illustrator I would leave the cover to an expert. Even if you are an artist I would, at the very least, consult with one. You see a book cover is NOT what most people (readers/ writers/authors) think it is.

Comes the day when your book cover, both paperback and kindle versions are ready. You are excited because your manuscript has just arrived back from your editor….the pages listed with notes, amendments and suggestions.

Now, instead of moving forward, instead of getting a step closer to publication you must revisit you story. Once more you sit and work through the entire manuscript, making alterations, altering tense, reading those suggestions and editorial input regarding clarity, flow and all that other stuff.

Three days later, in a foul mood and with a raging headache you stab the send button returning, the now amended manuscript, to your editor.

This is when you wonder where the last year of your life has gone. This is when you look out of the window and wonder why it is snowing…in June…only June has long passed. You missed it.

You were living in your own Neverland, guiding your characters away from disaster and death. Now, all of a sudden life seems so much more….empty.

The story is with your editor. The cover made. Time seems to hang about endlessly, waiting…tick-tock, tick-tock.

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After a day or two of doing virtually nothing it all gets too much. You plan a launch date, but not too soon. Then you organise a thunderclap, a blogging chain, advertising, a cover reveal and whatever blows your frock up.

Hay, guess what, your manuscript is back, this time there are only a few notes, easy stuff to sort out. So, you do. It only takes the best part of a day this time.

Now you can busy yourself again. This time you need to format your manuscript into book form. One for each type of book, i.e. paperback and eBook, but also for the platforms you may be using, Createspace, Lulu, Smashwords and so forth. Of course, you can have a professional do this, or you can seek the help of a fellow author…all work well if organised properly.

The next stage is proofreading. Each format needs to be proofread. You can do a first run yourself, pick up on any errors made during formatting, check the margins, headers, page numbering, kern and such. But, I bet you will miss a shed load. So have other eyes, preferably an experienced proof-reader, one with a good track record, even someone recommended.

So, you press the send on your keypad again and hey-ho the formatted manuscript(s) is/are off to your proof-reader, who will pick up on any punctuation, capitalisation, space and…other issues you WILL have missed.

ONLY after you have fixed all those errors will your story, which up to now has just been a manuscript with a working title, become a book.

Upload to print…. congratulations. It has taken you around eighteen months of blood, sweat, tears and toil. Of mood swings and social deprivation, headaches, doubts, pain, fear and uncertainty to turn your dream into your baby.

Well done you.

NOW YOU WANT TO GIVE IT AWAY?

That is (one reason) I don’t give my books away.

Paul White.

 

 

 

 

 

 

Don’t let the rain drown your novel

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Too many times do I read the same old, same old, scene.

It’s raining, grey clouds overhead. Drizzle, cold wind.

Why?

Because it is a funeral, or someone has discovered a friend’s death.

OR

There is a tempest, heavy rain, thunder, lightning. Gale force winds rattling the windows.

Why?

Because its eerie, a big house, a derelict building, a graveyard. Or the cars broken down on a country road.

OH, PLEASE. Come on. Enough is enough.

I know you want to set the scene, make the reader ‘feel and see what is in your mind. But not like this; not again.

Hollywood and television overworked this format years ago. Mary Shelly used it way back in 1817… (yes, I know Frankenstein’s Monster was not published until 1818. 11 March 1818 to be precise! but Mary completed her work in May 1817).

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After that, I can understand some writers utilising Mary’s techniques (which she stole anyway!); but that was almost two hundred years ago! Surely you can work your wordsmithing magic without falling back on this old literary cliché?

Let’s take a look at the graveside scene again. This time, dismiss the notion of grey skies and rain.

Try and build that ‘feeling’ you want, let’s say, for this exercise, sadness and sorrow. (Although in another version it could be joy and relief, dependent on your character’s viewpoint).

‘The solemn parade of black clad mourners slowly crunched their way over the gravel and melted into the dimness of the church, passing under the gothic arches of time worn stone’.

Here the tone is set using a few simple, but descriptive words, to create the mood. ‘Solemn, black, mourners, slowly, melted, dimness, gothic, time-worn’ All carefully selected words that imply the general emotion of the procession.

An alternative may be something along these lines.

‘James glanced at Mary, her eyes glistened as tears formed. Small dew-drops of sadness sparkling, reflecting in the sunlight. The scent of yew trees and grass added to James’s sense of numbness as he watched the coffin being lowered into the grave’.

IMG_4424Approaching the scene from an oblique angle often offers the author an opportunity to ‘drip-feed’ the reader, only giving them a small bite sized piece of the overall scene with each sentence. This allows for an element of surprise, or revelation.

Neither of the above paragraphs have fallen back to the old ‘grey sky and rain’ chestnut. Yet they convey the very essence of emotion which one wishes to communicate with the reader.


 

Onto the scary stuff!

The haunted house? The killer lurking in the dark woods, the stranded car on that country lane.

Hey, guess what?

You’re right, it’s NOT raining here either! No lightning, no storms and no doors banging in the wind.

So, how to get away from those ‘same old, movie style embedded notions’.

Well, let’s try. Let’s start with an approach to that (possibly) haunted house or old barn.

‘Two huge stone eagles balanced precariously on the dilapidated columns. The bindweed twisting about their talons as if securing them, denying them of flight. Framed between and beyond stood the old mansion house. The bright sunlight reflecting from the walls enhanced the blindness of long lost windows. Empty hollows, gaping holes beckoning us towards them’.

Locals say the owner of Ohio’s Milan Mansion was a practicing witch.

Note the ‘bright sunlight’. This time using the opposite, of what has become expected, to enhance the ‘darkness’, the brooding mood.

Not a raindrop in sight and the clock is not about to strike midnight!

As for breaking down on a country lane, perhaps having to abandon your vehicle to seek help…Let’s attempt to approach this in an unexpected style too.

‘He had been foolish for stopping; but nature would not wait and the hedgerow of holly offered the ideal shelter to hide behind while he answered her call. The car was going nowhere. The tyres just spun in the deep snow. With each attempt they sank lower until now; now the car was axel deep. He was stranded.

In the far distance the occasional puff of smoke drifted upwards into the crystal blue, cloudless sky. Turning his collar up, ramming his hands as far into his overcoat pockets as they would go, he started to plod through ankle deep snow towards the smoke. Gregory guessed it was from a cottage chimney. How wrong he was…’

Here I have constructed the paragraphs to portray a relatively normal situation, feeding the reader small tidbits about the weather, not only to ‘set the scene’, but as miss-direction, so that I can increase the effect of the final few words.

I beg you, if you are about to write, (or re-write), a section of your novel where you have been sucked in by the old ‘rain & storm’ caper, alter it. Dismiss the rain; freshen up your narration, pleasantly surprise your readers with something new and exciting.

Please do not let the rain make your book a wash-out.

Thanks for reading, Paul

Feel free to comment, leave feedback and ‘follow’ Ramblings from a Writers Mind.

Oh, don’t forget to read the new edition of CQ Magazine. It is jam packed full of great ‘stuff’!

https://issuu.com/ramblingawaymagzine/docs/cq4prt1_1_2016

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Harper Lee has nothing on me! Miriam’s Hex…….the truth behind the story.

It may have taken about fifty years for ‘Go set a Watchman’ to be published, because of Harper Lee’s uncertainties!

It has also taken an awfully long time for ‘Miriam’s Hex to be published too.

This is the story behind the book.

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About two years ago (2013) while having a household de-clutter I found an old cardboard folder in a box in my loft.

This folder contained many poems I had written in the late 1970’s & 1980’s. Many were hand scribbled, most were type-written, yes I did say type-written!

Also in this folder were notes for use in, or as, ‘possible and potential’ stories, old abandoned writings, half started tales, partial paragraphs and such like. It really was a rather eclectic combination of various scribblings.

I was filled with personal wonderment as I read these sheets of yellowing paper. Here were my thoughts, my emotions, my ideas of a lifetime ago.

Some of the writings and poetry I recalled instantly, others staggered out from the mists of amnesia. I was amused by some, horrified by others; the amateur nature, the naivety, the bad grammar and miss-spellings made me cringe.

All however, transported me back to another time, another world, another life which was connected yet somehow detached from myself. It was partially like an out-of-body experience, but somehow more so while being less direct, less united. Possibly that is the effect of passing years?

Bunched at the back of this folder was a wad of A4 sheets held together by a rusting paperclip. I started to read, it was an untitled story. A light hearted black comedy, if that is at all possible, of selfishness, of greed, impatience and latent curses.

Despite the many changes, the crossing-out’s and the pencilled notes the story drew me in, as I read through small pinpricks of memory began to seep back. This was a story, one of the few I had written at that time, which had a beginning, a middle and an end. (Although throughout there were still many threadbare patches).

You see, I first scribbled out a rough draft of a storyline in 1978, according the dates on the draft. This (first?) draft had no title and no end. In 1980 I reviewed and re-wrote it, apparently! (I found a few margin notes to confirm this), although I cannot recall doing so. This time is when I added the final few paragraphs so there was now an ending…of sorts.

It was thirty five years later, after I had become a professional writer and published author, I rediscovered this early work, first started when I was in my late teens.

At first I simply returned it to the folder, the archives if you wish. But something was nagging at me. It was that this story was, in fact pretty good, it was something different, there was an originality about it.

So I pulled the manuscript from the dusty cardboard folder once more and began, letter by letter, word by word, to type it onto the computer, to re-write certain parts, to edit and eventually to complete the story. All the time I was doing the re-write I was conscious of not changing the basic story, not to expand or cut too much. I wanted, needed to keep the piece as close to the original draft as possible while making it readable.

Once I was as happy as I was ever going to be, I gave the work a title for the first time. I called it Miriam’s Hex.

In November 2014, thirty six years from its conception, I self-published Miriam’s Hex as an eBook.

Miriam’s Hex is a very long short story! A Novelette of twenty two pages.

It is a story I would like you to read, not only because I am certain you will enjoy it, but because of this story, the story behind the book.

I hope that it will not only add a provenance to Miriam’s Hex, but will lend encouragement to all the writers among you who, at times, have doubts and worries about their own works and capabilities.

Harper Lee…..phiff!

Thank you for reading my story.


As a bigger thank you I have reduced the price of Miriam’s Hex to just .99pence/cents (plus any applicable taxes!), so please feel free to download and enjoy. Just put this ASIN: B00PM249TO into your search bar or go to any Amazon site worldwide.

Amazon UK http://www.amazon.co.uk/Miriams-Hex-selfishness-latent-curses-ebook/dp/B00PM249TO

Amazon USA http://www.amazon.com/Miriams-Hex-selfishness-latent-curses-ebook/dp/B00PM249TO


Now there is a ‘SPECIAL EDITION’ of Miriam’s Hex, one that includes this story too!

The Special edition is ONLY available directly from me through my website

Just click on this cover image.

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I am also open to feedback and comments about this post, Miriam’s Hex or any of my other books, my blogs or anything you want to discuss.

Simply email me!

paulznewpostbox@gmail.com