It may seem a strange title for a post, but it is one which reflects much of what our modern society is about.
With the event of digital photography and smart phones, far more of our daily lives are recorded, most often in a haphazard fashion. A jumble of images stored on SD cards, memory sticks and in a long scrolling stream of incoherent, often unconnected messages.
Many vanish when we upgrade our phones or computers, memory cards are lost, external hard drives become corrupt or obsolete. Some files may be stored ‘in the cloud’ or ‘on social media’ at least for now, for the time being, until it all changes once again.
Nothing is secure from loss, deletion, corruption or becoming obsolete. Such is the way of modern technology, such is modern life. A simple power outage can render even the most expensive, cutting edge technological gadget useless, in less than a Nano second.
Books, on the other hand, tend to outlast anything else when it comes to keeping their content safe. Libraries, universities, country estate houses and museums, all hold venerable tomes from hundreds of years past. Volumes of information and knowledge that do not need an external, or rechargeable, power source.
This is why you need TOAD Publishing in your life.
TOAD is a specialist publisher, who concentrate their efforts on glossy hardcover books, generally known as ‘Coffee Table’ books.
What is a Coffee Table Book?
In theory, you can put any book you like on your coffee table, but not all books inspire conversation. A Coffee Table book is usually an oversized hardcover book. It is designed to be displayed somewhere prominent, often on a sideboard, a visible bookshelf, or maybe a Coffee Table!
These books help to entertain friends, family and guests. They stimulate conversation, allow people to see what the interests of the owner, such as the arts, photography, fashion, style, travel, and family.
They are statement pieces, works of art, decorative and entertaining.
Now TOAD have taken the coffee table book one step further, one step beyond ubiquitous perception.
Enter the Heirloom Book.
TOAD create personal, unique books chronicling major events in your life, the moments you like to keep as a memento, to share with family and friends, or preserve as an heirloom.
They will turn your photos into a glossy wedding album, or a chronicle your pregnancy, childbirth and beyond, to a child’s first birthday. They will document a life project, a holiday and more.
In the past, TOAD have created a record of theatre production, from foundation to the first night performance and city art students, as they created a street mural for the council arts project.
These books are not about recording the past, they are about recording your life now, on the present moment, which will soon be the past, a too easily and too often, lost past.
When it comes to documeting your life, do not leave it to the haphazardness of chance, keep your memories safe, keep them in a Heirloom Book from TOAD.
Heirloom Books, work for businesses too. Document special projects, feature successes stories and special events, like the annual conferences, share them with your suppliers, customers, or staff, in this wonderfully unique way.
TOAD Heirloom Books enhance the perception of esteem to reception areas, hotel lobbies, waiting rooms, guest rooms, private libraries and, of course, on your coffee table.
Heirloom Books are full colour, unless otherwise specified, glossy, perfect bound, photographic and/or illustrated, hardcover publications. The interior layout and covers are designed by our in-house studio, PeeJay Designs and printed by our partners in the Netherlands, from where the books are distributed worldwide.
Put a TOAD on your coffee table?
Ask us to create yours at, goo.gl/9SzH5O
TOAD Publishing, in association with CQ International Publishing.
NOTE: all images shown are for illustration purposes only.