Dear Diary 2020… Round Two

You can blame ‘Dianna’ for this post.

You see, back on July the 16th, I wrote a post entitled ‘Dear Diary… 2020’.

Unlike many people, who believed this Covid thing was about over and soon we would all be dancing naked in the streets and shagg hugging random strangers, (at least I can print the word hugging), I did not believe any such thing.

You can read ‘Dear Diary 2020’ HERE and then come back when you are all caught up.

Okay, now your back I’ll carry on.

So, why do I say blame Dianna?

Because she added this comment to my original Dear Diary post, it reads,

“Please, please, please update this diary for us! Your humour here has us all chuckling and we all need that now.”

Except for this short comment, I have no idea who Dianna is, but I do know she has great taste in blogs, a marvellous sense of humour, and sounds like my kinda girl.

Thank you, Dianna.

So, I shall start this post, which I am calling it ‘Dear Diary 2020… Round two’, as that pretty much sums it up, and as this post starts off where we left the first, in July.


JULY

Let me take you back to July the 6th, something I neglected to say and something which was overlooked by just about everybody on the planet

This was the day CNN reported an outbreak of the bubonic plague in Mongolia.

Seriously. I kid you not. The world was focused on a strain of the flu, the warning the world could be overtaken by the Bubonic Plague, the same ‘Black Death’ that killed over 50 million people on its last visit seemed to pass us by.

I mean, what are a few boils and erupting pustules in comparison to a coronavirus sneeze?

So, nothing to worry about there then.

The UK announced it will suspend the extradition treaty with Hong Kong due to the controversial security law that was passed (or will be next month, August). Foreign Secretary Dominic Raab warned Beijing that the UK is watching and keeping track of the rights of Hong Kong citizens.

Okay, while this is a good thing, as many current Honk Kong Chinese were British citizens until 1997, I cannot see Beijing quaking an the knees knowing they are ‘being watched’ by the UK government… anyway, I don’t think the Chinese ministers have ever watched Cape Fear.

However, the most disturbing news was for Ireland, who may now have to reconsider their entire national identity.

It is now said Leprechauns originated in Italy rather than Ireland.

After a five-year study, researchers at Queen’s University Belfast and Cambridge University have concluded the word “leprechaun” originated in Ancient Rome. According to their findings, the Irish “leipreachan” comes from the Latin “lupercus”, the name of a Roman god in charge of protecting flocks and also his cheeky male followers.

Devastating!


AUGUST

A giant explosion in Beirut, Lebanon, On August 4, killed 135 people and injured another 5000. It was soon revealed the blast was caused by badly stored ammonium nitrate.

Why any peaceful country would want to hoard such a vast quantity of that chemical is… well… let’s just say, open to speculation.

The bit I loved… okay, that may sound harsh, but hay ho… is the warehouse in question was called ‘The Firecracker’ warehouse. (Once, allegedly, being a fireworks factory).

At least the building lived up to its name. No trading standards investigation needed on that count.

On August 9, protests in Belarus erupted after the election results came in.

Current President Alexander Lukashenko beat opposition candidate Sventia Tikhanovskya after receiving 80% of the votes.

Tikhanovskya refused to accept the election results, stating it was clear more people voted for him.

Hmmm… Sounds familiar…

cousins maybe?

A possible Russian link…

nah, never… can’t be…can it?

Oh… and this… it was reported that Kim Jong Un was in a coma, and the photos of him alive and well back in May were fake. The rumour also states his sister, Kim Yo Jong is geared up to be his successor.

Then Kim Jong Un appeared at a party meeting, warning North Korea about the dangers from the coronavirus pandemic and Typhoon Bavi.

North Korea has still not reported any coronavirus cases in the country and Kim Yo Jong is still geared up to be something… or not.

Now an incident of note; Workers at a service station between Horsham and Crawley, (UK,) have been threatened with toilet brush during what they described as a “slight misunderstanding” over social distancing in the bathrooms.

Police Inspector Darren Taylor said: “How the toilet brush became embroiled into the disturbance we really don’t know.”

Readers will be pleased to know he added, “The toilet brush has now been returned to its cubicle”.

I guess the lesson we take from this is, keep you space… unless you want a prickly object inserted into a place the sun don’t shine.


SEPTEMBER

Breaking world news on September 1 came from Canada, yes, you read that right, something actually happened in Canada.

It’s okay, I’ll wait until get a stiff drink and are sitting down…

It was reported a karaoke bar in Canada could face fines after at 30 coronavirus cases were linked to it. The bar announced they will close for a week and urge their patrons to get tested.

What… you want more, sorry, that’s it.

After all, we are talking about Canada here.

BHM… Black Hair matters, no really… On September 8, protests in South Africa erupted after a controversial TREsemme advertisement was shown on Television.

The controversial advertisement compared black hair to blond, calling the blond hair ‘normal’ while saying the black hair was ‘frizzy and dull.’

The company has apologized for the advertisement and suspended all employees involved in publishing it.

So, the little man, who was most probably following orders, gets it; while the corporate marches on regardless.

(Get me, sounding all political and socialist.)

Anyway, the SH-1-T hit the proverbial fan regarding Coronavirus, when it was reported the daily Covid cases in Europe reached a record high. Lebanon’s coronavirus cases skyrocketed. Spanish officials urged the city of Madrid to enforce stricter restrictions or face serious risks.

Canadian Prime Minister Trudeau announced that the country is already experiencing its second wave of the virus. Israel passed a law banning mass protests during lockdown. Australia was sued by a consumer rights groups for the COVID-19 outbreak that occurred at the Tyrol ski resort, Ischgl. It was reported Belgium is at risk of becoming overwhelmed by coronavirus cases.

The Czech Republic faced a whole country lockdown, as the area has the most number of cases on the entire continent. France and Germany are inflicting stricter coronavirus guidelines after a rise in cases. Portugal announced new restrictions, implementing a curfew.

Chinese officials began a controversial emergency vaccine program administering emergency vaccines to hundreds of thousands of people before the vaccine has gone through safe clinical trials.

I want to say something funny or controversial here, but, to be honest, I am lost for words.

Let’s finish the month with this…

A sex shop in the US is offering female customers free red, white, and blue vibrators if they pledge to vote in the (then) upcoming White House election.

The ‘Erotique adult store’ in Montana says it wants to, “Make America orgasm again”, and is giving away 2,200 vibrators in a promotion dubbed The Great American Orgasm.

The sex toys are accompanied by an American flag sticker that states: “I came and I voted.”

Sorry if I mention this too late for you to take advantage of their generosity. (Dianna?)


OCTOBER

British Prime Minister, Boris Johnson,  warned it could be a difficult winter for the nation (United Kingdom). Now, I am unsure if he is referring to the Covid situation, has advanced knowledge of the weather forecasts, or expects our estranged uncle, the one we never speak of, to come visiting?

I suppose much depends on if, when, and how restricted our lockdown measures are.

Who knows?

This is bad, an abortion ruling in Poland led to nationwide protests. The controversial ruling banned nearly all abortions except those in the case of rape, incest, or risk to the mother’s health.

While, in the US of America… (It could only happen in the States), a man in Illinois has kept a half-eaten sandwich the then-vice President, Richard Nixon, from September 1960. Steve Jenne, then a teenager, grabbed the sandwich when Nixon visited his hometown.

“I looked around and thought, if no one else was going to take it, I am going to take it’”, he said.

Jenne has since written a book about the sandwich and been interviewed about it on The Tonight Show.

What… a book and an appearance… now that takes the biscuit…

See what I did there… biscuit (cookie in American)… sandwich… food, eats, snacks… NO, oh forget it.


NOVEMBER

I’m not going to mention anything that’s happening right now, as I will leave scope for a third part of these Dear Diary posts. (If Dianna like this one too?)

Oh, except this one thing…

Scientists in Australia have discovered no signs of alien life after searching more than 10 million solar systems.

The research team used a gigantic telescope in the Western Australian outback to perform the vast search, which they dubbed ‘looking for ET‘.

“We found no technosignatures – no sign of intelligent life,” one of the scientists said.

So, while 2020 still has some surprises in store for us, Alien invasion does not seem to be one of them.

However, they have not ruled out a Zombie apocalypse 2020 https://amzn.to/3nogJMw, a Giant Asteroid collision , or Artificial Intelligence becoming self-aware… think Skynet/Terminator?

So, there is still time for 2020 to out with a bang… Literally… in a literal sense.

I’ll leave you with one more thing to mull over…

Australian scientists claim they have proven time travel is mathematically possible, by reconciling Albert Einstein’s famous theory of general relativity and the grandfather paradox.

Germain Tobar, who led the research at the University of Queensland, said a time traveller could theoretically go back in time to kill the first person infected by Covid-19 and thus prevent the pandemic.

OK… Hands up… Who want’s that job?

Dear Diary… 2020

Before I start, this post was not wholly my idea.

This post is vaguely in the form of a diary which looks back on 2020. It is an amalgamation of pieces taken from other blogs, social posts and such, with a snippet or two of my own observations mixed in for good measure.

This is my disclaimer… as such, the following is far from my usual form of ‘Posting’. The following is purely for entertainment purposes, the expressed views herewith in are not necessarily those of the author.


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January.

Australia caught on fire.

I am unsure if the fire was extinguished, it may still be smouldering away.

The reason I don’t know, is because the media circus had not finished talking about those fires when their attention was distracted as we came to the brink of war with Iran. The [British] Foreign Office warns British nationals against all but essential travel to Iran and Iraq, following a US airstrike in Baghdad the previous day, in which Iranian general Qasem Soleimani was killed.

We may still be ‘almost at war’ with them but the reporting stopped in favour of telling us about Jen Aniston and Brad Pitt, who, it seems, spoke to one another at an awards show and everyone flipped the crap out.

Men can walk safely on the streets once again as Reynhard Sinaga, described as “the most prolific rapist in British legal history”, is sentenced to life in prison after being found guilty of raping or sexually assaulting 48 men in Manchester. Police believe he may have been responsible for assaulting a total of nearly 200 victims.

This almost coincided with the ‘Big Brother‘ Police announcement that live facial recognition technology will be rolled out across London.

Then there was this thing happening in China. Something to do with wet meat or bats or such.

But again, the press became distracted after Prince Harry and a girl called Megan decided to “step back as senior members” the Royal family. At the same time, something was going on in the USA about impeachment. It seems that is a thing, who knew… who knows?

Then this Chinese thing (they decided to term it as a Coronavirus), it showed up in the USA “officially,” and the media got all excited… but then Kobe Bryant died, seems people in America knew who he was and it upset them so the media spent their time dredging up every bit of nonsensicle information about him, non-stop, 24/7.

In the UK, now with Boris at the helm, we finally managed to kick all the shit shifters, the self-opinionated, egotistical, communistic national-party fascists out of parliament, so the government could honour the people’s wishes from the referendum and get Great Britain out of the diabolical farce they call the European Union.

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February. 

Iowa crapped itself with the caucus results and the president was acquitted (from that impeachment I mentioned last month) and the Speaker of the House took ten-whole-years to rip up a speech.

Then ‘The WHO’, That’s not the band or the doctor, but the ‘World Health (dis)Organisation’, gave the Chinese virus a name, they called it, in a most scientifically creative way, COVID19, which confused some really important people in charge of our lives as they thought that meant there were 18 other versions before this one. But all it means is CoronaVirusDisease of 2019, which, when contracted comes out as ‘Covid19’.

Then some bloke called Harvey Weinstein was found guilty. Many Americans started asking if Corona beer was safe to drink, and everyone on Facebook became doctors and viral experts overnight. They then informed us that regular flu generally killed more people each year than all the COVIDs which had come before. You know, all those non-existent COVID numbers, 1 to 18.

So, clearly there was little to be concerened about… unless you are a conspiracist. Then you better watch your back because… if they are really after you, you are not paranoid.

The first British death from Covid19 is confirmed by the Japanese Health Ministry; it is a man in quarantin on the Diamond Princess cruise ship, anchored off Japan.

The first death from coronavirus in the UK was confirmed this month, as the number of cases exceeded 100, with a total of 115 having tested positive. England’s Chief Medical Officer, Chris Whitty, tells MPs the UK has moved to the second stage of dealing with COVID-19 – from “containment” to the “delay” phase.

 

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March.

This is when the shit hit the fan big time.

A chap named Warren dropped out of the American presidential race and Sanders was like Bernie or bust.

Then, just as things were getting fruity, Italy shut its whole country down and this COVID19 thing was no longer considered confined but officially recognised as a Pandemic. (A Pandemic is when lots of people start dropping dead all over the place and no one can stop it happening in a hurry.)

So, a nationwide state of emergency was declared in many countries like the USA and Great Britain and the other bit, that um, whatsit… oh, yes the European Union thingy and people were told to go home and stay there, not to come out until you were at least eighty years old.

In some countries they added to their death toll by shooting anyone not at home.

But it didn’t change anything. Everyone was confused about what it was or what to do about it. Many people thought it was just a bad dose off the flu. So, everyone went shopping to buy toilet rolls, flour, yeast, Spanish olive oil and gummy bears, all the essentials for surviving the apocalypse.

Without getting all the attention it needed, COVID19 got ‘a bit’ upset, thinking we were not taking it seriously and started to infect the celebrities everyone likes, as it did with Tom Hanks.

That got it some attention from the news stations, who ran the story on each news broadcast, and all the people, who were now sitting at home watching thier screens, began to believe what they saw and hear on television, so they got frightened.

NHS Nightingale Hospital London, the first temporary critical care hospital to treat COVID-19 patients, opened in the ExCel Centre in East London, employing NHS staff and military personnel, with a bed capacity of up to 4,000. It was the first of several temporary critical care hospitals across the UK

Reacting to this, the Governments closed all the schools, hairdressers, bars and restaurants, so no one can learn anything or get their hair cut or have a beer with their frends… or their nails buffed and polished.

Then everyone had to work from home and attend Zoom meetings naked, wearing skimpy underwear or stained onesies.

The Stock markets bottoms fell out. (Out of where I’m not certain.)

Although, to be honest, most of us don’t understand why the stock market is so important or even a thing anyway.

I mean whose money is it anyway, where does it go, who do we owe it too, and where did they get it in the first place, oh, and how come there’s more money being made every year and when there’s not we’ve lost it? Is there a giant sofa with a ton of loose change behind the seats? Has anyone tried looking there?

There are just so many questions…

Anyway, while sitting around at home naked or squirming around in ragged onesies with your arse hanging out, we all got to meet a chap called Tiger King, thankfully only on our televisions. I’m guessing he’s the type of chap you would never take him home to meet your parents… Hmmph. Less said about that the better.

The ONE thing most can all agree on this year, Carol totally killed her husband… whacked him, and then Netflix was like you’re welcome, and we all realised there was no way we were washing our hands enough in the first place because all of our hands are now dry and gross and were all searching for lotion.

 

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April.

Bernie finally busted himself out of the American presidential race just as New York City became the perfect setting for The Walking Dead.

We also learned no one who needed them had any face masks, ventilators, or toilet paper.

Around this time, most people’s natural hair colour, including a great deal of grey, was showing above their root line and sales of home hair dye and other unessesary chemicals took off.

Oh, and Kim Jong – Un died, but then he came back to life… or did he? Is anyone really sure?

Who knows, because then, the Pentagon released videos of UFOs and really nobody gave a shiny shite about a fat man with a strange haircut after that.

 

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May.

Like at the predicted end of the world in the bible with the historical locust swarms, we learned of marauding murder hornets… and it dawned on us 2020 was probably the start the real-life Hunger Games, however, people must have forgoten to let us know it was starting.

In some places, people started to protest lockdown measures with AR-15s.

Sports events were cancelled everywhere. Theatres closed, both stage and movie. Aircraft stopped flying, ships and boats reduced their passage.

Basically the whole world shut down, which was a godsend for the wildlife, the sea and the atmosphere. Never in living memory has the air been cleaner, the skies bluer, the animals and birds more prevalent.

Then, people all over America finally reached a breaking point with race issues and violence. There were protests in every city, which was confusing to some because people were gathering in crowds standing a lot closer than 2 meters apart. Those people must have forgotten about the pandemic called COVID19 I guess?

The media struggled with how to focus on more than two things at once, while people, in general struggle to focus on more than anything more than that which was being dangled in front of their nose at the time.

A dead whale was found in the middle of the Amazon rain forest. Monkeys stole COVID samples from a lab and ran off with them.

All the while our astrologers were shitting their collective knickers, as a giant asteroid narrowly missed the Earth.

I think it swerved to avoid the Covid19 monster personally.

 

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June.

Common was cast from the window, somehow wearing facemasks became a political thing.

Then everyone remembered the pandemic, just as scientists announced they found a mysterious undiscovered mass at the centre of the earth, and everyone cried out “DON’T YOU TOUCH IT”.

However, after a deep breath, everyone realised people believed ‘Gone with the Wind’. They thought the film was like non-fiction too.

Then they announced of a strange radio signal from somewhere out in the universe which repeats itself every so many days… then everyone cried “DON’T YOU ATTEMPT TO COMMUNICATE WITH IT”.

In the UK, Jonty Bravery, an 18 year old, is jailed for 15 years after throwing a six-year-old boy off a 200 ft balcony at London’s Tate Modern gallery, leaving him with a bleed to the brain and life-changing injuries.

America decided to reopen from the shutdown that wasn’t ever a shutdown… and, so far, things have gone spectacularly well… well, no, they haven’t to be honest, they are not doing very well at all. 

The UK experiences its hottest day of the year so far, with temperatures reaching as high as 33.3 °C (92 °F) and hords of brain dead twats swarmed the beaches and spread the virus amongst themselves… the effects are yet to materialise, it takes a few weeks… 

Then, like a mass birth of rabid raptors, all the Karen’s came out and started tearing down statues of long-dead people, people who no one knew or remembered… until that point.

Whatever happens, history cannot be changed. Something so few seem to comprehend.

Everyone is then on Facebook, arguing about masks. are they effective… well no… not if you dump your discarded masks and gloves in supermarket carts, baskets and scatter them across countless car parks, they just hold and harbour the virus carrying further afield.

Mind you, I have said for years many people should have their heads entirely covered in public places anyway,  generally to reduce mass nausea. (I guess that’s another story though?)

Then we learned of a massive dust cloud coming at us directly from the Sahara Desert, which is fairly normal, but this is 2020, so the Ghost of the Mummy and the Scorpian King is most likely lurking in that dust.

One bright note is the Congo’s worst-ever Ebola outbreak is over… what do you mean, what Ebola outbreak… where have you been this year? Have you been distracted?

We have also discovered FLYING SNAKES, yes, seriously. FLYING SNAKES. And what about the 200,000-duck army China is sending to Pakistan to help with the locusts… yep, that’s the truth.

 

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So, we get to this month, July….

Some people, at this point, think we are over it. Of course, they are wrong, very, very, wrong.

This is just the beginning.

Not allowing for what additions are next. like Aliens, Zeus, more Asteroids, Artificial Intelligence becoming self-aware… (Skynet?).

Oh, joy… Live long and prosper.


 

WtIPV1smallWithin the Invisible Pentacle is available from Amazon UK

https://amzn.to/2SrwzIx

And from Amazon

USA

https://www.amazon.com/Within-Invisible-Pentacle-Paul-White/dp/1720987653/ 

These stories vary widely; some will make you laugh aloud, or nod in agreement. Others will make you shiver with apprehension, while a few might bring tears to your eyes.

The prevailing factor is, they are written with consideration for our fragile human disposition, the fears, the dreams and wishes, the uncertainties and self-doubts we all carry inside ourselves, the human element of love, of life and of survival.


 

Amazon’s A9 algorithm, dispelling a myth and the future…

Amazon-A9

In most of my posts, I ramble away in an unplanned manner, eventually making sense of, or come to a conclusion, about whatever topic is being discussed.

I tend to stay clear of jargon and try not to get too bogged down with the technical aspect of… stuff.

I have tried to do the same here; if you really want to get all techy and scientific you’ll need to undertake some research of your own.

Otherwise, please read on, some explanations, tips, and links are included.


‘A9’ is the proprietary search algorithm developed by Amazon. It is named after the company’s subsidiary which handles SEO

It has one job, to answer customer’s purchasing queries.

Please note, it is NOT Google.

Amazon is the primary destination for book searches, so understanding A9 is critical to your author success on this platform.

Amazon is happy to let A9 fly under the radar, even with A9 being somewhat revolutionary, to say the least.

We all love how Google seamlessly adapts its SERPs to your browsing habits, but A9 floated this idea successfully way back in 2004. A9 also pioneered visual street views long before Google Maps was a thing. The point is, despite being the most valuable company in the world, Amazon isn’t keen on pushing A9 through as a wide-lens search engine. In fact, you won’t find many people who have heard of the A9 algorithm.

The simple reason is, as I said above, it is NOT Google.

Amazon is not in the Searcher Intent business. Searcher intent is simply the type of request or query a specific user is looking for. For example, searcher intent is extremely obvious when terminology such as “buy” or “sell” is used. This is 100% commercial intent. E.G. “buy shoes” “sell my car” etc.

Whereas other intents, such as informational, e.g. “how-to” is also searched by users in YouTube, Google and other major search engines.

Amazon though, being a product-based search engine, doesn’t have this issue. That’s because people coming to Amazon are looking to do one and one thing only: Buy Stuff, like YOUR books. Unlike a traditional search engine, A9 does not need to consider whether someone searching for say, ‘Stephen King’ wants to learn more about the author or if they want to buy his books, Amazon it ‘knows’ they want to buy his books… and this is the most important factor. It is what shapes the way you need to work with A9 to gain higher rankings on the platform.

To place your book in a ‘high’ and visible position the A9 algorithm needs to consider factors such as degree of text match, price, availability, selection, and sales history.

Therefore, optimizing your books potential rating on Amazon begins before your listing goes live. There are several optimization elements you have control over and need to address before you sell even a single book.

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1, Book Title and Brand Name, (if any)

The most relevant keywords will be the title and subtitle (if any) of your book. As with Electric Eclectic branded books, the brand name is used as, or as part of, the subtitle.

This allows people optional and assorted methods of searching for your book. They can key in your book title if they know it or remember it, or at least search for something similar. Alternatively, they can use your author name, or simply type in the brand.

For example, when you enter ‘Electric Eclectic books’ into your Amazon search bar you will be presented with a list of all the titles, from authors who have written under the Electric Eclectic brand.

Check out Electric Eclectic at https://electriceclecticsblog.wordpress.com/about/

 

2, Book Description

While it is clearly important to write a compelling description to entice the person browsing to buy your book, consider using three to four ‘bullet point’ at the top of your description, such as, ‘Fast-paced Thriller’ or ‘Romantic Fantasy’, to clarify the genre of the book.

Bullets naturally stand out and make content easier to read than a block of text and help increases conversion rates.

Other bullet point options are such things as ‘Revised Edition’, ‘Prequal to ….’ and so forth. Not only does this help your potential buyers to decide, but it also reduces the risk of bad reviews due to a purchaser buying a book outside their regular choice/comfort zone.

A9 will also pick up on the words used, helping to target your book towards those who will enjoy your story.

TIP: Try by selecting three top-ranked competitors, (Mainstream publisher/agent listings are great for this) chose ones which boast the greatest number of reviews.

With the list of keywords in hand, remove those that aren’t relevant. As easy as that, you’ve got a handy list of keywords in your arsenal

In most cases, data from 3 or 4 competitors is enough to get started.

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3, Pricing

Your books must be strategically and competitively priced. If they are your conversion rate will benefit.  Analyse the book pricing of those with high volume sale in your book’s genre, ensuring they are of similar page count/format. Find the ‘sweet spot’ price points, both on and off Amazon and price your book accordingly. Do not overprice or under-price, doing either will reduce your potential sales.

A9 takes pricing into consideration as it is in Amazon’s best interest to prioritise products (books) that sell.  To better your chance of being listed next to, or in the proximity of a ‘Best Seller’, you need to be thereabouts.

 

4, Cover Images

Although images are not a direct, performance-related Amazon ranking factor, they play a critical role in both your click-through and conversion rates.

While cover images are not factors A9 specifically evaluates, (presently) They are very important for your potential customers and can have an impact on your sales.

High-quality images which view clearly when enlarged can increase sales by as much as 10%, according to Amazon, and the A9 algorithm rewards products that sell well.signature

Are you looking for a bespoke cover? Email Peejay Designs at PeeJaydesigns@mail.com

 

5, Customer Reviews

Genuine, unsolicited, un-incentivised reviews are an ‘indirect factor’ which may impact your product’s rank on Amazon. Customer reviews can significantly influence the conversion rate, demonstrating their role in Amazon SEO. Books with strong ratings (four stars or higher) are more likely to rank higher in Amazon search results than those with less than four stars.

Although your Amazon ranking, as discussed, is dependent on many other factors; so often a two-star review rated book will show next to four and five star reviewed books. This could simply be because it is a new book is without enough reviews to give a true indication but more often it is because the author simply got everything else perfectly set up for A9, so the book appears higher on the pages.

You should constantly monitor your reviews to ensure customers do not abandon their potential purchase due to a negative review.

By responding to negative reviews in a timely fashion, you are showing your prospective customers you hold a value of their comments. This helps maintain positive overall customer experience.

You will notice at the start of this section I used the wording ‘Genuine, unsolicited, un-incentivised reviews’. This is because these are the ONLY reviews that Amazon A9 is concerned with.

Many authors believe that paid for, swapped, coerced or otherwise incentivised reviews help with Amazon rankings. Well, maybe they once did, but Amazon has been working extremely hard and are finding ways to validate every review.

Amazon uses a number of various systems to log everything… the numbers, the names, usernames, associated usernames (friends of), web locations, physical locations, device ID’s of reviewers, ISP addresses associated with reviews and many more data points.

This information is used to monitor the posting of fake and incentivised reviews, along with authors and businesses linked to enticing fake reviews. You may get away with one or two, but that’s about it, many more and A9 will flag your account(s). This may mean the reviews will be deleted, your account may be suspended or closed, just as those posting the reviews.

As A9 and its associated crawlers and bots develop and gather more information about each author/users’ actions and their algorithms enhanced, Amazon has vowed to clear all fake and incentivised reviews from the platform to improve quality.

Read more… https://wp.me/p5nj7r-1kR

 

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6, Sales

The most important thing to remember about the A9 algorithm, and what differentiates it from traditional search engines, is that it exists to facilitate one thing: sales.

A9 looks at your title, product descriptions and the price you set to determine relevance. Together, these factors create a flywheel effect where improving one element of your product marketing also increases sales velocity which, in turn, improves your listing’s visibility.

Higher A9 ranking means more targeted exposure by Amazon, such as showing on ‘Also bought’, ‘Also viewed’ and ‘Frequently bought together’ directed to a relevant audience.

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7, The Future for A9

Looking at how Google evolved over the years gives us a look into how we believe Amazon is expected to change.

Amazon’s A9 algorithm will follow a similar trajectory, albeit more slowly and less aggressively (remember, as effective as it is, A9 is not one of Amazon’s most important ‘products’).

Amazon is working to fix many problems: low-quality listings, broken English, higher return rates and how people generate reviews (fake reviews, for example). Amazon has aggressively targeted fake reviews in the past few years, going so far as suing Fiverr directly.

In February 2011, Google released an update called Panda.

Despite its tame name, this update wiped out millions in affiliate marketer & SEO consultant earnings. Superficially speaking, the update itself was aimed at low-quality sites from a content point of view. Copied, scraped and poorly created content was the chief target, meaning that millions of low-quality sites were hit very hard and de-indexed. 95+% of traffic and all the income associated with it, poof, GONE.

Amazon is looking to publish a similar update; the goal to have listings that read well and avoid broken English, duplicate content and generally poor optimization overall, instead of just basing the majority of factors on sales directly.

One of the reasons this makes sense from a business point of view is to reduce the number of low-quality Chinese sellers driving out genuine, quality-focused businesses. (Think future competition, think Alibaba).

There are multiple other reasons it makes sense to Amazon’s business model.

This ‘Amazon Panda’, or whatever they may call it, will change the game, but what will ultimately turn Amazon SEO services & marketing agencies on its head would be an algorithm update similar to Google’s ‘Penguin’ update.

The Panda update in 2011 was big but the Penguin update actually changed the SEO game forever. Released on 24th April 2012 (version 1) it impacted close to 3.1% of search queries. If you’ve ever implemented an SEO campaign, you’ll know it’s a massive amount of organic search results.

In short, this update aimed to remove link spam. Any site which was using questionable link building tactics was hit and penalised. Organic traffic for some companies went to zero and some never recovered.

Amazon’s ‘Penguin’ update, a form of which is under construction (I have been told), will involve targeting elements such as sales manipulation, discounted product giveaways, which they are already combating, and overall search engine manipulation.

Other trust signals will become more and more important.

Industry chatter tells me that generating more than 3 reviews per day is a signal that Amazon uses to identify review manipulation. Other tools such as Fakespot or Reviewmeta are also very common for spotting fake reviews.

Third parties are building tools that identify fake reviews. Amazon has signals and software to reduce the amount of review spam on their platform.

The end result is if you want to stay 100% safe, ensure you stay within Amazon’s terms of service and avoid any algorithm manipulation

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 One final ‘thing’  to end this post..

Myth: Discounted books and Giveaways Still Work.

NO, they don’t.

This is an Amazon SEO myth we have to cover… discounted and book giveaways. They just don’t work anymore.

This was a very sharp change Amazon made almost 2 years ago now. The main tweak involved how Amazon weighted the ranking signal for discounted product sales.

Previously Amazon weighted discounted products (80%+) still relatively heavily. So, a small amount of discounted product giveaways resulted in large organic ranking movements.

The tweak Amazon added downgraded the weighting used. With this in place, running discounted giveaways just doesn’t make economic sense anymore.

Read more… https://wp.me/p5nj7r-1fn

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Why you should take signing and inscribing your books very seriously…

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But first, here are a few bits of book lore authors may not know.

By tradition and convention, authors should always sign their books on the title page, the page which has the author’s name printed on it, generally under the printed title of the book or nearer the foot of the same page.

If the author wishes to add an inscription, a message along with their signature, it should also go on the title page if it is very short, about a word or four in length. Longer inscriptions should be written on the half-title page, the page preceding the title page, or on the front endpaper, sometimes referred to as the flyleaf, if of a serious length.

An old tradition has the author put a line through their own printed name when they sign their name on the title page.

There are, by historical anecdote, two views of why this practice is undertaken.

The first, is a book only needs a single validation attributing its author, the authors own handwritten signature makes the printed attribution unnecessary, hence it is crossed out.

The second accepted reason goes back to the earliest days of printing when it was the practice for authors to sign each copy of the printed material by hand as proof of their authorship, a kind of early copyrights protection if you will.

My own view is, the tradition of crossing out one’s name arises from a combination of both, developing over the years as the printing revolution gained credence.

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I do like the thought, even nowadays, these hundreds of years later, there is some conservative part of us writers who continue this practise as a nod to our literary forebears. That we authors like to keep a connection with our history and heritage.

Another tradition for book signing is when someone asks you to sign or personalise their copy. (This is inclusive of book signings, or under any other circumstance.) Say the person is ‘George’, then the author should write the words ‘For George’. ONLY if the author is giving the book as a gift should they write the words ‘To George’. (Note Stephen King’s inscription in the above photograph).

Of course, these are only conventions, accepted literary etiquette and in no way are enforced rules or regulations. Authors can sign any way they wish.

I do hope, however, you are one who embraces historical values, discernment and class.

Here is what some established authors say on the matter;

malcolm_gladwell_signed_title_page-e1381421633946Tom C. Hunley says. “I asked Rodney Jones, American poet and retired professor of English at Southern Illinois University at Carbondale, why he crossed his name out in a book he signed for me. He told me it makes it more valuable for collectors. Also, if it has a date and location, it makes it even more valuable. So, I’ve been crossing out my name and writing in a date and location at every book signing since.”

(Tom is the director of Steel Toe Books and a prolific writer and Professor of English at Western Kentucky University in Bowling Green, KY.)

Nicholas Belardes, a Chicano writer of speculative, literary, YA and MG fiction said, “Sometimes I cross my name out and sign. I do it out of respect for myself, for the idea of accomplishment, for the idea that writers are real people, that we can touch our manuscripts in ways that transcend the printed objects they’ve become. Our works become even more personal this way because our signatures are more physically attributed to us in the world than even fingerprints.”

“I do it. My understanding is it dates to the historical tradition of small press runs, where the author would hand-sign each copy as an authentication of the text.Sandra Beasley, American poet and non-fiction writer from Virginia.

Note: Sometimes authors sign additional copies, ones intended for future sale by the store or organisation where the signing is taking place. This is encouraging for people to purchase the book from and even attract custom to, that retailer.

However, there is also an ulterior motive; once a book has been signed, it is no longer classed as a ‘new’ book according to many publishers’ rules. Therefore, it cannot be returned to the publisher for a refund by the retail vendor. (Neat trick or not. I guess it depends on your viewpoint?)

Okay, now we have those tidbits of information, let’s get on with the reason why you might take signing your book as a very serious matter…

 When you buy a signed book, you are purchasing a signature, but when you buy an inscribed book you are getting a story.

One of the questions I’ve been asked often is “Which is better, having a book signed by the author or having them inscribed it?”

Without any hesitation, my answer is the more writing by the author in a book, the better. I even encourage collectors to have their own copies personally inscribed by the author whenever they can.

For a long time, generations, literally, there was a clearly established hierarchy of values pertaining to books signed by their authors.

I shall clarify…

The best copy is the dedication copy, most usually there is only one of these. The one gifted to the person for whom the dedication was written.

Next best are the association copies, books inscribed by the author to someone notable or important in the author’s life, a relative, a friend, a mentor or possibly another writer.

After that were ‘presentation copies,’ which means the books inscribed by the author to someone who was not (as) important to the author, or whose importance was unknown.

And finally, at the bottom of the hierarchy, are books that are just signed, with no further inscription, no other writing, etc.

The logic of such a hierarchy is more or less self-evident.

The dedication copy is usually unique or, at most, limited to a couple of copies, inscribed by the author to the person he or she thought important enough to dedicate the book to, in print.

Association copies involved significant figures in the author’s life (or in the general cultural life of which the author was a part) also have a self-evident value, although not one as unique or specific as the dedication copy.

Presentation copies are more ambiguous, the mere fact a presentation copy could sometimes, with a little bit of research, luck, or specialised knowledge ‘become’ an association copy argued for their importance, and the closeness of the two in the hierarchy.

Signed books are last, and there is the suggestion of a ‘taint’ to them, as though the only justification for a book having an autograph is celebrity worship which is inappropriate to the book (literary) world.

Because this preference is clear and longstanding in the book collecting world, dealers prefer to have presentation copies over plain signed copies, collectors prefer them and there is a premium placed on their price in the collector’s marketplace.

Now, a true story of how this hierarchy was thrown into turmoil…

An enterprising bookselling from the New York area, recognising this preference, decided to exploit it, relentlessly.

Somewhere in New York, even before the days of routine author tours on the publication of a new book, there were author readings every day. The same with lectures, talks, and seminars, most open to the public.

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Frequently one could visit several in a single day.

The bookseller in reference was a family business. They attended many readings and talks, en masse; often five or more family members at each, all carrying a bag full of the author’s first editions. Each asking the author to inscribe the books to them personally.

Then, when they issued catalogues, nearly every book was listed as a ‘signed presentation copy, inscribed by the author’, a most desirable designation, especially for modern first editions, many of which are not inherently rare unless there is something special about a particular copy.

This exploitation continued for several years. As it did the family grew bolder, branching out its operation to reach more authors, those beyond the boundaries of New York.

Stories began to circulate among writers as they began to receive identically worded, ingratiating letters from a correspondent claiming to be the author’s greatest fan and sending a box of books to be inscribed personally before being returned.

Some writers began noticing the ‘fan’ would then write a follow-up letter some months later, sending another batch of books to be inscribed,  often including copies of titles the author remembered signing previously.

Authors began to dislike it, feel manipulated, deceived and exploited. Several undertook to go along to bookshops and signing all their books in each store.

Booksellers eventually recognised the fraud of these ‘signed presentation’ copies. Whereas a plain signed book carried no such taint.

Collectors began to absorb the preference for plain signed books the booksellers now favoured, although they did not realise it was only the books inscribed to this family’s members which were ‘tainted.’

The public’s perception (wrongly) grew that all inscribed books were now less desirable than those which were simply just signed by the author.

The whole episode created a self-fulfilling prophecy: if collectors’ value inscribed books less than books which just have the authors signature, for whatever reason, it becomes far more difficult to sell inscribed books than those which are signed…. The perception of which is, it ‘proves’ inscribed books are less valuable…. and so, the merry goes around.

Such a view not only defies long-established historical precedent it also diminishes and demeans collecting.

Not only can a presentation copy, to an unknown third party ‘turn into’ an association copy (after a little research), but a collector’s own copy can become an association copy if the collector stays with it long enough and seriously enough for the collection to become recognisably important.

Hemingway’s first bibliographer was Louis Cohen, a fan and book collector.

A Hemingway book inscribed to Cohen would, at the time, be a simple presentation copy to a person of no particular consequence.

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Today, it would be viewed as a highly desirable association copy.

 

Similarly, if Carl Peterson managed to get Faulkner to inscribe a book to him, it would now be viewed as a major association copy.

The time-honoured practise of identifying books from an important collection, ‘the Doheny copy‘ or ‘the Bradley Martin copy,‘ for example, underscores collectors themselves can become significant figures.

Perhaps, most telling in terms of underlying values is the cases of long-dead authors like Hemingway, Fitzgerald, Faulkner, Steinbeck, Joyce, it is true a presentation copy has a higher value in the marketplace than one which is just signed.

They are more interesting, they can provoke interesting questions leading to discovery, which is one of the pleasures of collecting and ‘the more writing by the author in the book, the better’ is still generally the accepted truth in this market.

Now, this is where it matters to you most…

Since we do not know, cannot predict or even guess who will be part of the next generation of Faulkners, Hemingway’s, James Joyce’s or even Stephen Kings, is there any reason different criteria should apply to the inscriptions of we contemporary authors than to those we now deem as ‘classic’?

I don’t think so.

Therefore, I suggest you take your book signings very seriously indeed, because one of those people may well be you, or me, or… maybe it will be the author who just inscribed your copy of their new book.

Keep Happy, Paul.


If you want to know more about creating books, your covers, being indie, the publishing or printing world, editing, Copyright, ISBN’s, or what each part of a book is called and what it does, then you are in the right place.

I have two books especially written to give authors and writers a ton of useful information. These are NOT ‘how-to’ books or ‘step-by-step’ guides but a distillation of my time and experience as an indie.

These books chapters are rammed full of helpful and useful information about everything concerned with indie authoring your books. These books will save you time, effort and money along with saving you making a ton of mistakes and suffering the anguish which goes along with it… because I have already been there, done that & got the Tee-shirt on your behalf.

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Lots of Author Stuff You Need to Know <<< >>> The Frugal Author

Finding the Holy Grail of writing

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Many, if not all authors know writing is never straight forward; I am not talking about the technical aspects or grammar, but about finding the time to write when your mind is focused, when it is in the ‘zone’ for ‘that part’ of your story.

The Holy Grail of writing is when your thought processes are at a peak and you have the time, the undisturbed, uninterrupted time, to transcribe your contemplations cohesively into your manuscript.

Finding this Holy Grail has been an elusive search for me over the last year or so, regarding the novel I am currently working on.

Don’t get me wrong, I am not speaking of writer’s block, that is something I do not suffer. It is also nothing to do with finding the time; I have written and published three books in the past year and I am working on three more as I write this.

I am speaking purely of the mental alignment of skills, mindset and time when in search of perfection. (Although we shall never attain such it is always good to have it as a goal.)

I should have published my story, FLOYD several months ago but I am still working on it in short dribs and drabs. I never seem to have the right mental disposition and the amount of time I need together; hence the book is half drafted and half a jumble of odd notes, part paragraphs/chapters and such.

By the way, I am not downhearted and this is not me moaning, although it may sound that way! It is just me clearing my head by sharing my frustration with you.

It is, however, a frustration I bought upon myself by having several projects on the go at once… and then tasking myself with more. Which makes it even more frustrating.

I doubt if I shall find much time to continue writing FLOYD before December… oh wait, then there is Christmas and family, followed by New Year and Friends… so, maybe I can continue in earnest come mid-January, or maybe February or…

In the meantime, I would love to know your views on this (first draft) excerpt from FLOYD. It is (at the moment) the start of the opening chapter, or at least somewhere very early in the story, as it sets the scene, a sort of preamble to introduce Floyd himself and the background of his, let’s say, delusions and future actions.

Oh, FLOYD is a revenge story, in the blood-bath slasher genre. It is not for the queasy… although this section does not contain any of the gore… that comes a little later, but it comes in big bucketfuls. 😊

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FLOYDan excerpt.

Floyd jumped out of bed with a start, uncontrollably staggering two steps backwards. In that half-awaking instant, Floyd saw his wife, Molly, lying with her hands above her head, wrists bound and fastened. Pools of blood soaking into pristine white bedsheets. The fear in her eyes sent shivers running down his spine and a cold sweat to form over his skin.

This dream happened every night for the past four weeks. But tonight, was the first time he saw anything in full colour. The other times it was blurry monochrome, or just a voice, a sweet, lilting voice whispering to him. Tonight, was different, it did not simply wake him but startled him into jumping from the bed. He could feel his heart pounding.

At first, Floyd thought the voice echoing in his head was nothing more than a remanence of a dream as he woke. He let it go. Tried to forget it. But the whispering came back night after night. First a giggle, then a sigh, which faintly smelt of spearmint, before turning into those softly spoken words. A voice so close he could feel lips brushing his ears as she spoke.

“Kill the bitch.”

“That’s the way.”

“Did you see the surprise on her face?”

Tonight, Floyd did not hear her voice; but he knew she was there, watching him. Smiling.

He blinked twice, shaking his head to clear the image from his mind.

Molly pushed the quilt away from her face exposing a tousled mess of blond hair. She half-opened one eye and, disgruntled, wearily mumbled, “What are you doing? It’s the middle of the night.”

Floyd slid back under the cover and snuggled close to Molly. It was a dream. It was just a dream he told himself as he shut his eyes. Her body was warm and comforting, but it could not dispel the dark foreboding lingering within his mind.

She groaned, slurred something unintelligible, turned, moving away from him. Floyd lay quietly on his back, willing sleep. Each time he began to drift off he was jerked awake by the vision of blood and the scent of spearmint. Sleep was fugitive.

At three-fifteen he carefully slid from under the covers, trying not to disturb Molly and crept downstairs. By six-thirty Floyd had drunk two pots of tea and re-read yesterday’s newspaper, twice.

When Molly eventually arose, he was grilling bacon for breakfast.

“I couldn’t sleep, so…” Floyd gesticulated towards the grill with the tongs in his hand.

Molly tore off some kitchen roll. “Put mine in here. I must dash, busy, busy day ahead. I’m not sure when I’ll be home.”

Floyd gave her a quick peck on the cheek as she headed for the door. With a half-hearted wave, she left, hooking the door closed with her foot. He watched from the window as she drove her Range Rover off the drive and along the street until she was out of sight. He felt a certain disappointment wash over him. He was hoping to talk to Molly at breakfast this morning about his recent feelings, his nagging doubts which were growing daily.

Floyd looked at the clock, six fifty-five. The house seemed exceedingly quiet; which, on consideration, was rather strange, because from three-fifteen this morning he sat alone, the only sound the rustling pages of the newspaper. The house was no quieter now than then but somehow the silence was louder.

Being alone in the house was something Floyd was becoming accustomed to. Since Molly moved companies she had become…become…now, what was the word…fixated? obsessed? with her job. When he commented on the amount of time she was spending working, Molly said it was a thing called ‘commitment’.

Whatever it was Floyd felt it was pushing them apart, an inexorable drifting kind of parting. One which was almost imperceptible day by day. But when he looked back over the months, the changes were there, noticeable, obvious, definite.

Molly generally ignored him now; she was always on the phone or laptop when she was not working late, or early, or both, or at the gym or the hair salon, or having her nails painted or legs waxed.

The main thing which irked Floyd most was none of this, not one little iota was for his benefit. It was all for her work. All those new suits, the blouses, the stockings and shoes.

Once, not so long ago, when Molly slid into a pair of stockings it was to tease him, to excite him. It was a signal sex was unquestionably on the agenda. Not any longer. It seems stockings were de rigueur in Molly’s new corporate world.

Several weeks back Floyd began wondering if she was having an affair. Maybe a seedy sexual liaison with someone from her company. He followed her one morning; sat the whole day outside her office building.

Nothing.

When she left the office in the evening, he followed her. She did not do anything other than visit the hair salon.

Which was a problem for Floyd.

Not that he wished for his wife to be having an affair, but because it left him with a dilemma. What changed between them? Why was Molly so distant? What, if anything had he done…or not done? These were unanswered questions; questions he wanted to broach this morning over those freshly grilled bacon sandwiches.

Floyd glanced at the clock again. Five minutes past seven. His first appointment was at nine-thirty, so he needed to leave the house around eight o’clock. As he threw his bathrobe onto the bed Floyd flashbacked to his dream: Molly spread-eagled, bound on the bed. Eyes staring in terror. He looked down at her.

He shivered. It was all too real, unlike any dream he experienced before.


While you wait for me to finish writing FLOYD I have many more books I am certain you will enjoy. Have a browse around my WEBSITE  or check out my Electric Eclectic novelettes HERE.

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Where to Start?

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I shall start this post with a quote attributed to that most literary of bears, Winnie the Pooh.

“The beginning is a very good place to start.”

I cannot agree more.

BUT…

Knowing where the beginning is, is not always as clear cut as many may think.

You see, your story, any story, must start somewhere, but that start is often not at the beginning.

Take yourself. Take a tale you told about yourself the last day you did something… silly/forgetful/made a mistake… whatever it may be.

Now, consider how you began to tell your tale the first time you related it.

I bet it was not at the beginning, at least not the real, the true beginning of the string of events which led you to such an occurrence.

First, you would, by our very nature of communicating, have plugged it with a strong opening statement, or a soft lead-in, dependant on whom you were telling the tale, be it your Boss, you Mother, BFF or Lover.

You may have said something along the line of…

“You know, Sally and I often go to the bar on Staithes Avenue? Well, we went this lunchtime and, you’ll never guess what happened….”

OR

“I’ve driven down that road for the over ten years and I have never before…”

MAYBE it was, “Oh, my goodness, you just have to listen to this…”

None of those are really the beginning of anything but are leads to an section which is part way through your story, one which, during its telling, you will flit back and forth in time, building your tale of joy or woe into as a believable an anecdote as you can manage/feel right in doing, according to the circumstance.

Therefore, the same story told in the office to your boss will differ slightly to the version you tell your colleagues, or your family, once you are in the comfort of your own home.

girls-talking-restaurant-windowIt will definitely not be as richly dressed as your recount of the occasion in the bar later that evening, or as detailed with the emotions you felt during its unfolding when you share it with your lover while lying in bed.

The same is true of our fictional novels and stories; because the way we perceive them as we write is only a version of the whole. What we feel today will alter by tomorrow. By the time we re-write ‘that’ section of the first chapter, our entire viewpoint has altered.

Therefore, what we once perceived as the beginning was, in fact, only a starting point for us to begin writing. The true beginning is still to reveal itself to us.

The matter is, we should never believe our own opinion during one sitting, but allow ourselves the opportunity to alter and change the picture we carry within our mind. Each time we reconsider our work we must see it in differing light, simply because we are not writing to entertain ourselves, but others.Bloods-Veil-page-one.png

Consequently, by revisiting our works and by teaching ourselves not to become immovably fixated on any factor of it, such as the juncture where we originally started to tell our tale, we can then see our story from the viewpoint of others, those who will read our story.

Once again, Winnie the Pooh says it well…

“When you are a Bear of Very Little brain, and you Think Things, you find sometimes that a Thing which seemed very Thingish inside you is quite different when it gets out into the open and has other people looking at it.”

We want other people looking at our work, it is, after all, the whole point of writing; yet we want them to understand, to feel and to ‘live’ our story, empathise with our characters and lose themselves from the real world into our fantastical fictional world, we want and need them to believe.

To do so, we must see our books through their eyes, not our own. If that means starting the story from another place, be it a location, another moment in time, a different character’s perspective, then we must change the start of our story to this new beginning.

It may still not be the real beginning, you may alter it again before publication, write a prologue, an introduction, a prequel, or another book which leads on, even in an abstract fashion, to this one.

The point is, there is no true ‘right’ place to start your story, even the true beginning of your own life was far, far before any human existed, so where would you begin to start that story?

Now, while I much admire the genius of Winnie the Pooh and agree, “the beginning is a very good place to start,” I often wonder where the start actually is.


Looking for more literary insights, articles and short stories? Then look no further. The Electric Press magazine is available to read right HERE, for free.

Electric PressMay2019pub (2019_01_08 20_58_35 UTC)

Seeing beyond…

 

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You will know, or most of you will know, I am an author.

It is not a secret.

What many of you may not know is how I get the ideas, not only for storylines but situations, characters, actions, sub-plots and such.

The answer is the stimulus comes from the everyday.

There is no magic.

A short while ago I posted a heartfelt outpouring written by someone going through a low patch in their life. You can read it here.

That post, or rather the content, the spirit in which the content was written will, no doubt, lend itself to a character, or reveal the personality of a character going through a situation, in one of my stories.

Along with the above I often hear or read a certain line which is so special it deserves, nay, demands to be included verbatim. Referring to the same post, one such line is…

“My worth was stolen by minuscule measures, so slender the slices, I failed to feel the knife…”

Okay, it may not be the most beautiful line ever written, but pretty is not what good writing is all about. What it is about is touching another’s mind, sharing feelings, understanding and stimulating thought, which these words do perfectly.

It is the normal, the every-day, the simple events, basic routines, the regular, the nondescript which gives rise to great storytelling. (Not the artificial sensationalism favoured by the modern media).

Yet, it is only those with certain minds, with a sight which sees far more than what is visible, who understand the depths of these moments. Often these are people like me, writers, authors, artists, creatives, but sometimes they are greater minds, scientists, engineers, inventors and geniuses.

Yesterday, I read of such a man, a chap called Abraham Wald. (No, I had not heard of him either.)

Abraham was a person who had the type of mind I refer to.

Allow me to elucidate…

During WWII, the Navy looked at where they needed to armour their aircraft to ensure more returned home.

The Naval intelligence collected data and ran analysis of where their planes sustained the most damage.

The resultant conclusion was the planes needed to be armoured on the wingtips, the central body, and the elevators flaps because this was where they were being hit by enemy fire.

See diagram 1.

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Diagram 1

However, the chap I mentioned earlier, Abraham Wald, (Who, by the way, was a statistician), disagreed with the top brass.

Abraham Wald suggested the planes would be better with armoured noses, engines and mid-body sections.

Wald was called crazy by those undertaking and running the study because, as they told Wald, those areas were not where the planes were getting shot.

Which brings me back to the point I made above, about it taking a special mind to see beyond that which is right in front of you.

What Abraham realised, which the others did not, was the aircraft were getting shot in the locations he suggested to armour.

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Abraham Wald

But those planes were not making it home.

Without realising it, the Navy had analysed where the aircraft could be hit the most without the planes suffering catastrophic failure.

The planes the Navy studied had not been hit in the areas which caused their loss, the ones which had been hit where Wald highlighted were the ones which had crashed and burned.

Therefore, Wald saw the Navy was not looking at the whole sample, but only those planes which survived battle.

Now, I don’t claim to be an Abraham Wald or that any of my insights may change the world or save countless lives, but I do claim to see deeper into the simple things than many.

However, I would like to share some of my insights into life with you. On that basis, may I suggest reading ‘Within the Invisible Pentacle’, it’s a good place to begin. You can find it on Amazon UK here or on Amazon anywhere else in the world here

 

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Before I finish I would like to give you the ‘Heads-up’ about a new literary magazine due out this May, called the Electric Press – literary insights. Click on this link and head over to the Electric Press website for more information. It will be well worth your while.

Thanks for reading Ramblings from a Writers Mind.

Until next time, Keep Happy, Paul.