Publish your book at little, or zero cost?

This is what The Frugal Author says you can achieve, in this book of the same name.

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He has written this book as an aid for independent authors in pursuit of economical, prudent self-publication.

The Frugal Author produces his own eBooks, paperbacks and high-quality hardcover publications with very little if any, financial outlay.

This book is full of the distilled results, the acquired knowledge and personal practice of being a successful indie author who dislikes paying out more than is absolutely necessary.

In this book, he explains how he achieves that, along with insights into indie publishing and sharing his ideas of how you too can implement the same type of methods for your own books.

The Frugal Author is NOT a ‘how to’ book. It is NOT a step by step guide or tuitional publication. The Frugal Author simply shares methodology, ideas and principles which you can adopt fully or partially, implement in part or whole over time and adjust to suit your own working practices.

You may well ask what credibility The Frugal Author has? and you are right to do so.

To date, he has published 19 books, ranging from children’s stories and poetry to psychological suspense. From Tales of Crime & Violence through to true accounts of Life in the Warzone. Pulp-fiction comic book yarns are written alongside romantic stories and non-fictional military social history.

The Frugal Author is a true multi-genre author. He is also a multi-format author having eBooks, Paperbacks and Hardcover publications.

Two of his books are recognised and authenticated Amazon bestsellers.

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He is a well-known and respected member of the global Indie Author and Writers community and a founding member of APC, Authors professional Co-operative, Founder of Electric Eclectic books and chief editor of CQI Magazine.

He is acknowledged for the help and advice he shares and the initiatives he employs to help all writers succeed, irrelevant of their experience.

Now, he is sharing some of his ideology and methodology with you in this book, The Frugal Author.

Download yourself a copy today, start saving money and start heading into profit… NOW.

TFAcover

 

Wherever you are in the world,

you can get your copy of

The Frugal Author right HERE.

 

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Stop whinging, get off your arse and DO something about it

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It is some time since I wrote a ‘Rambling’ Rambling on this blog.

Partly, this is because of the large number of commitments I have undertaken recently. Commitments which have left little time to indulge myself in creating an informative and entertaining Ramble.

Which I hope this post shall be, (at least if you read on from this point.) Although this post may seem to ‘go around the houses’ to reach its point, bear with me. It will be worth it in the end… Honest 😊

During the absence of such Ramblings, I have posted a few pertinent, factual and I hope helpful articles about internet security, publicised ‘The List – CQI Magazine’s must-read books for 2018, and posted about the launch of Electric Eclectic books,  a new way to find great authors and amazing books.

My last Rambling style post was a bit of a rant, but one which shares the truth about how ineffective giving away free books is and how doing so is damaging all indie author’s prospects.

grumpy_old_man-Converted-1024x953This post sort of follows suit regarding ranting… maybe I am becoming a ‘Grumpy old man’ or maybe I am already one?

The basic theme here is “Stop whinging, get off your arse and DO something about it.” In fact, I think I’ll use that phrase as the title of this post.


 

First, the ‘whining and whinging’, the consistent, droll, mind-numbing drivel I am hearing from too many indie authors recently.

“My sales are bad.”

“Facebook doesn’t help anymore.”

“Things are getting worse.”

“People don’t even want my free book.”

“Nobody leaves reviews.”

“Adverts are so expensive and don’t reach enough people.”

And so forth. All one must do is read the comments and posts in various social media groups and pages to find a torrent of such remarks.

Now, I may or may not agree with all the above. Okay, the first three are stupid statements, the last three have some if little, merit.

But this wave of despondency seems to be sweeping the internet at present and gathering momentum as it does.Facebook-Finger

Fuelled, no doubt, by the rumours about CreateSpace, Amazon and Goodreads along with the recent and forthcoming changes and alterations to Facebook.

 

Don’t ask me for details, go read Gisela Hausmann’s books on the subject, she is far better informed than I.  Read more Here

Now, nobody said writing a book would be easy. Nobody told me marketing and selling would be a cinch.

IT’S NOT.

It takes commitment, persistence, patience and determination… and lots of it. I said lots of it, that’s much, much more than you are considering or believing right now. So, treble the difficulty factor and then multiply that by the power of 92 and you could be approaching reality.

imagesCalculate the exact opposite for difficulty and obstacles. The resultant sum should reflect the starting point of your journey into the realms of authorship.

Bilbo Baggins exploits were a simple walk in the park, in comparison of what you shall have to endure.

That is why we love being indie authors.

However, (for those who may not be familiar with my Ramblings I love the ‘However’s’.)

So, to continue.

However, I cannot take this downhearted view as one expressed solely by the Indie community, or for that matter, one voiced on social media alone.

I think this mood or at least the pessimistic and depressed expression of disappointment and negativity concerning the present and, more so, the cynical distrust of the future is something which is sweeping our society.

This attitude has now reached such proportions everybody has to have ‘a condition’, be it a simple skin complaint, a dietary need or speech impediment, let alone a major physical or mental syndrome.

As an alternative, or as an added factor, one must also be a survivor… of sexual or mental abuse, a victim of crime, a recovering drug user or alcoholic with latent effects of reoccurring PTSD… and so forth.

Nowadays everyone must have an underlying ‘Backstory’ to be accepted as part of our modern society, however truthful or however factitious that may be.

Personally, I blame Simon Cowell and the XFactor… which traumatic experience I have survived, by the way.

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I am an exexfactorbackstorysurvivalist, in tentative remission.

NOW… don’t get me wrong. I am not speaking of genuine suffers from such disorders, I am speaking of the media hype and their insatiable appetite to present all who become ensnared in their tentacles as some form of miracle entity. A god or goddess-like warrior who has fought off the evils life has thrown at them.

Such influence affects us and our children’s perception of ‘normality’ in the most ambiguous ways. It is this seeking of constant sensationalism which clouds many of the authors and writer’s minds when they complain about how difficult it is to sell their books.

Instead of ‘doing something‘ to alter the situation it is far easier for many to shout “I am a Victim” and “Facebook is abusing my rights” and such like.

This is where, if you are still with me, I refer you back to the title of this post. “Stop whinging, get off your arse and DO something about it.”

I shall finish with one simple and short example-

I recently launched an initiative for indie authors called Electric Eclectic. I doubt very much if you have not seen at least one blog, post, comment or advertisement concerning such.

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Electric Eclectic allows indie authors a way of using, or recycling, short stories to market and sell their prime titles. This is a form of promotion which actually earns the author money while working as a silent salesman on their behalf.

I have offered, both on major social media sites and by personal email invitation, the opportunity for a limited number of other authors to join us.

The take-up has been dismal, even though our own authors have seen sale generated via Electric Eclectic already and indications of ongoing success.

YET, I have seen some of those who know about this opportunity continue to whinge and whine about sales, the cost of promotion and the ‘state of the market’ while ignoring the offer from Electric Eclectic and other genuine initiatives.

My suspicions are these people enjoy the attention their complaining creates and, I wonder if, they like to ride the current media bandwagon of portraying themselves as victims, casualties and wounded sufferers of circumstance?

Thank you for reading this Rambling. Paul.

To find out more, or to request becoming an Electric Eclectic author, visit the website HERE and use the contact page to message Electric Eclectic.

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Passwords: Have you been pwned?

If you want to make your world a safer place?

Start with your passwords.

From logging in to our social media accounts to buying new shoes, we wouldn’t be able to get much done without first logging into an account with a password. The problem is, as more and more of our everyday lives have gone online, particularly as authors and writers, when we need a wide range of internet sites and platforms to market and promote our books.

Chances are you have needed to create more passwords than ever, which can cause problems. After all, who uses a different password for each and every site? Perhaps not many of us, if we’re being honest.

Want to make the world a safer place? Start with your passwords!Indeed, according to new research from Kaspersky Lab, people tend to fall into one of two camps: those who use passwords that are complex but difficult to remember and those who create passwords that are easy to remember but easy to crack.

Password dilemma

Complex but forgettable

Those of us who create complex but difficult to remember passwords may have more secure accounts, but sadly they also have a tendency to forget these passwords. After all, it’s a lot easier to remember password123 than to remember Pa$$W0rdTh3G14nT123.

And a fair number of people surveyed understood the need for complex passwords, with 63% selecting online banking accounts, 42% payment applications including e-wallets, and 41% online shopping as types of accounts that need the most secure passwords.

However, 51% of people admitted to storing their passwords insecurely, and a staggering 23% said they store them on a notepad.

Short, handy, easy to crack

According to the research, a disheartening 10% of people surveyed admitted to using the same password for every account they own — a practice that increases the very real risk of account compromise. Reuse one password for all accounts and you ensure that if one account is compromised, they all are. You can check to see which accounts of yours could be compromised here.

On top of that, the research showed that 17% of those surveyed had faced the threat of account compromise, or actually had an account compromised, in the past 12 months.

Time to choose new password

The third way

One solution can fix both problems: a password manager such as Kaspersky Password Manager. Using a password manager might sound like something only geeks would do, but actually, it’s surprisingly easy to use. You create one complex password (we’re all capable of remembering one difficult password!), and it protects all of the other passwords. The password manager stores and fills in passwords for all of your online accounts, and everything is secured using encryption so that nobody can snoop.

Final tips

  1. However, if you’re looking for some quick tips, resident tech expert David Emm suggests the following:
  2. Make every password at least 15 characters long — the longer the better.
  3. Don’t make passwords guessable. There’s a good chance that personal details such as your date of birth, place of birth, partner’s name, and so forth can be found online — for example, on your Facebook wall.
  4. Don’t use real words. They are open to “dictionary attacks,” someone using a program to quickly try a huge list of possible words until they find one that matches your password.
  5. Combine letters (including uppercase letters), numbers, and symbols.
  6. Don’t “recycle” passwords — say, david1,” “david2,” “david3,” etc.
  7. Use a different password for each account to prevent all of your accounts becoming vulnerable.
  8. If you suspect your password has been compromised, change it immediately.

Stay safe out there.


Sometimes, just sometimes, a book comes along which tends to re-define certain aspects of expectation.

This new release from Paul White, DARK WORDS, is a book which contains several short stories, poetry and some written works which defy classification, they are… prose, articles, essays for want of interpretation.
Each written piece is deep, meaningful and emotive. Paul explores avenues, dark avenues of the human psyche where many dare not venture.Hurt, fear, pain, self-harm, love, hate, loathing, love lost, depression, loneliness, anger, suicide, anxiety, all these and more are considered within the pages of DARK WORDS.

In Paul’s own words… 

“Dark days come to us all at some time in our lives.Heartbreak, grief, fear, loss, pain and anxiety collide and conspire, individually and collectively to bring us down.We feel the battles rage within ourselves; they fight and scream in a tortured anguish of emotional turmoil.Solace is often found alone, in dimly lit rooms, with mellow songs playing over and again.Reading DARK WORDS, sharing the pain within these tales help us dry our own tears, to drive away the clouds of uncertainty and crush the demons which haunt our souls.To accept and acknowledge the blackest days of our lives often reveals the pathway from the shadow maze of obscure reflection, into the sunlight of possible future.Dark days come to us all, at some time in our lives. They are not the place for us to dwell for too long.They are not our home.”

DARK WORDS is one of those books you should, you need, to have on your bookshelf. One of those books everybody should read, at least once in their lifetime.
Get your copy today, now,  http://amzn.to/2E79PI

Don’t worry if you live Stateside, Dark Words is available on Amazon.com too HERE

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HEADS UP AUTHORS… Ads.txt is here and you NEED to know… ‘WHAT IS THE ADS.TXT PROJECT?

Unlike many/most of my Ramblings I regard this post as something of extream importance, a possible game-changing innovation, one which has wide implications but also one which will be of particular interset for indie authors

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As part of a broader effort to eliminate the ability to prointerest counterfeit inventory in the open digital advertising ecosystem, Ads.txt provides a mechanism to enable content owners to declare who is authorized to sell their inventory.

The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

By creating a public record of Authorized Digital Sellers, ads.txt will create greater transparency in the inventory supply chain, and give publishers control over their inventory in the market, making it harder for bad actors to profit from selling counterfeit inventory across the ecosystem. As publishers adopt ads.txt, buyers will be able to more easily identify the Authorized Digital Sellers for a participating publisher, allowing brands to have confidence they are buying authentic publisher inventory.

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ADS.TXT HELPS PUBLISHERS

Counterfeit inventory comes in many forms, but it typically results in real media spend not reaching legitimate and deserving publishers. Ads.txt helps publishers reclaim control of their media, brand, and rate card. This means more of an advertisers spend can get to the domain owner through their approved sales channels, and not be wasted on counterfeit inventory.

Check out the PDF

https://iabtechlab.com/wp-content/uploads/2017/09/IABOpenRTB_Ads.txt_Public_Spec_V1-0-1.pdf

Also read: https://iabtechlab.com/how-to-ads-txt/

This post is brought to you by CQ International Publishing, Electric Eclectic books and iab Tech Lab

 

Dyslexia, Irlen Syndrome and Alexia. (This has nothing to do with Amazon gadgets)

This post focuses on writing blogs, website content, social media and emails rather than stories and books.

As independent authors, our ability to write such is of paramount importance to our promotional and marketing strategy. Yet the way you write could be alienating those who are not quite as apt as you or me at reading.


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A couple of years ago, I had a wonderful comment from a person who suffered from dyslexia about a post.

Although his comments were primarily about the content and not the presentation of the post, he mentioned he found my post far easier to read than many, if not most.

Curiosity got the better of me.

Why I wondered, could he read and understand my posts, when he struggled to read so many others?

Over the next few days, he and I conversed, by email, about his reading on a personal AAEAAQAAAAAAAAxCAAAAJDdmZDE5N2IxLWUxZmUtNGMwNi04YzE3LWYyNGUxYjA3MDE1MQlevel and Dyslexia in general.

 

Before I carry on and explain the outcome of our conversations, I think as writers we should all know and understand what dyslexia and some of the most common reading difficulties are. So, I am including the following few paragraphs & bullet points, (which I cribbed from the internet), for clarity.

 

A formal definition of dyslexia used by the National Institute of Child Health and Human Development states, “It is characterized by difficulties with accurate and / or fluent word recognition and by poor spelling and decoding abilities. These difficulties typically result from a deficit in the phonological component of language that is often unexpected in relation to other cognitive abilities and the provision of effective classroom instruction. Secondary consequences may include problems in reading comprehension and reduced reading experience that can impede growth of vocabulary and background knowledge. “

Unsurprisingly, the International Dyslexia Association defines it in simple terms. “Dyslexia is a language-based learning disability. Dyslexia refers to a cluster of symptoms, which result in people having difficulties with specific language skills, particularly reading. Students with dyslexia usually experience difficulties with other language skills such as spelling, writing, and pronouncing words.”


In contrast, Irlen Syndrome is a perceptual processing disorder, meaning that it relates specifically to how the brain processes the visual information it receives. It is not a language-based disorder and phonics-based instruction will not help someone with Irlen Syndrome improve in the same way it will help someone with dyslexia improve their reading skills.

At its core, Irlen Syndrome is a light sensitivity, where individuals are sensitive to a specific wavelength of light and this sensitivity is what causes the physical and visual symptoms that people with Irlen Syndrome experience. People with Irlen Syndrome have difficulty reading not because their brains have difficulty connecting the letters they see with the sounds those letters make, but because they see distortions on the printed page, or because the white background or glare hurts their eyes, gives them a headache, or makes them fall asleep when trying to read.

Unlike dyslexia, difficulties experienced because of Irlen Syndrome can reach well beyond just reading. People with Irlen Syndrome have difficulty processing all visual information, not just words on a printed page, so they often have trouble with depth perception, driving, sports performance, and other areas not generally connected with dyslexia.


Alexia is a form of dyslexia, but dyslexia is developmental, meaning that it does not happen from an occurrence such as a stroke or traumatic brain injury.

Alexia is an acquired reading disability because of an acquired event such as a stroke. It is most common for alexia to be accompanied by expressive aphasia (the ability to speak in sentences), and agraphia (the ability to write).

All alexia is not the same, however. You may have difficulty with the following:

Recognizing words ● Difficulty identifying and reading synonyms ● Difficulty with reading despite your ability to sound out pronunciation of words.

Although you can read words, it is too difficult to read for very long ● Blind spots blocking the end of a line or a long word ● Focusing on the left side of the paragraph or page ● Double vision when trying to read ● Reading some words but not others. Of course, this makes reading impossible.

A stroke survivor with alexia that can read larger words, but cannot read tiny words such as “it,” “to,” “and,” etc. ● Any combination of some of these traits.

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My conversations with, (I shall call him ‘Jay’ during this post), led me to take a close look at how I was presenting my blogs, what made them so different and, could I improve them further?

It turns out the style I chose… I was going to say developed, but that sounds arrogant. So, the style I was using at the time was to write in small(ish) chunks, using relatively short sentences and paragraphs, as I have so far in this post.

Unlike the following.

This differed to most blogs and posts on the interweb which were, (and still are), long blocks of continuous sentences and sub-sentences, forming large paragraphs with very little line spacing or breaks. This may be a ‘style’ welcomed by universities and those writing technical/medical/professional and some literary journals. I have seen many papers which follow this style. I have even read a few and I must agree it makes for extremely uncomfortable reading. To read such a document, one must concentrate fully and focus on each word of each line. Whenever the eye moves from its forced liner motion, even for a moment, is when the reader finds some difficulty in returning to the exact location they were at previously, often meaning one must, annoyingly, re-read sections already read. Like you have possibly just done when reading with this last long drivelling, over worded paragraph I have written in just such a manner to illustrate my point that it makes for uncomfortable reading, even for those of us blessed with good eyesight and adequate skill. A point which I hope I have now made adequately clear with this paragraph which is representative of many blogs.

Writing in this form creates such a large block of words it becomes challenging to separate them into clear concise ‘bite-sized‘ and manageable ‘lots’ of information.

This is one of the areas of written presentation which was highlighted to me by Jay.

I already used a style of writing which broke long paragraphs into much smaller ones, whenever practicable, but I was not aware of the impact doing so made on the reader. From then on, I broke paragraphs down even further than I did ‘pre-‘Jay’

I was also made aware of unnecessarily long sentences, sentences with too many superfluous words.

This simply meant cutting out all those unnecessary words to make sentences read far more precisely and clearly.

OR

Eliminating irrelevant words.

You see, this is not fictional or creative literature as when writing a novel, or even a short story. This is describing and sharing thoughts, ideas, information and data. Another skill set entirely.

Authors often discover this when having to write a precise about their latest book, like the back-cover blurb, an agent’s query synopsis, or for a promotional activity.

We all know, or at least should, that mixing sentence lengths makes for better reading. But so does spacing and breaking them up, like I have done in most of this post.

Please do not get me wrong.

I am not solely writing or directing my words specifically to those with reading difficulties, but I am looking to be as inclusive as possible and not simply because I am attempting to be politically, or socially correct.

I do it because I want as many people as possible to read my words. That is why I write.

Looking at how one presents their posts on the screen does not take much effort. Neither does adjusting one’s style to make it clearer and easier to read… for everybody, including you and me.

To finish, look at this Git-Hub virtual reality page. It shows how we can best comprehend the way those suffering from dyslexia and associated reading difficulties may see the written word.

https://geon.github.io/programming/2016/03/03/dsxyliea

My lesson following my conversations with ‘Jay’ is, “We can all learn from others, even those we may have previously considered had nothing to give us. After all, I never thought a dyslexic could teach an established author how to write clearer, even better. How wrong I was.”

Thank you for reading another of my Ramblings. Please subscribe to this blog if you will.

I am open to all comments and try to reply to them all personally.

Keep happy, Paul


Oh, take a peek at my website, I have a ton of good stuff waiting there 

Your book is out-of-stock (not)

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I often hear authors sound flabbergasted when their books, even their newly launched publication, the one they have been working on for so long and spent a fortune, in both time and effort promoting and marketing, shows as OUT OF STOCK on major bookstore sites.

I mean, how can a brand-new novel, only published yesterday, already be out of stock? Besides, it has been published as a POD (print on demand) so it can never be out of stock… can it?

Why, if it is available from one site, is it showing as out of stock in another? It all seems so confusing.

I have been asked, “Surely if my potential reader sees out of stock against my book, they will simply by another book, someone else’s book… won’t they?”

My answer is “It is a possibility, even a probability.”

So, why can/does your newly published book show out of stock on some site and stores listings.

There are a few reasons. Much depends on who has published your book. CreateSpace, another online book publisher like Babybook.com or a private printing company and who holds your prime stock, if any.

That last part may sound a strange inclusion when speaking of POD books, but some places will/do hold stock, physical stock of POD books… I bet you never considered that before, did you?

Okay, so let me clarify some of this.

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First let’s speak of those who may hold actual stock of your books.

These are varied, so this is a general overview rather than a focused statement.

Many high street book stores, even some of the larger chains, do hold some independent authors books. You may have to get ‘lucky’ (or have a proven ‘bestseller’) for your book to take up valuable shelf space which is at a premium at this level of retail, but it can happen.

There are even a few re-sellers and wholesalers who are looking closely at getting more indie authors books in front of the high-street public… but that’s another story (Pun intended.)

Book stores generally order their books on a fortnightly basis, often guided by their sales/buying/distribution agents convoluted algorithms, which are designed to predict purchasing patterns. Hence, if your book has continued/constant high-volume sales on a site such as Amazon, your book could, possibly, maybe, end up on the shelves of your local book store.

This is how the book store, should they have an internet presence, (I don’t know one that does not), may list your book as out-of-stock. This does not mean your book cannot be purchased via that particular site, only that the store does not have it on the shelf, or on their warehouse, but your order will be dispatched as soon as the new fortnights order arrives from the wholesale/re-sale company.

The agent will order your book as a multiple/bulk order and distribute copies to the relevant stores they supply the inventory for the two-week cycle. It is these companies who would, for example, buy from Amazon as part of the ‘Expanded distribution’ should you have enabled that option.

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Now, let’s get to grips with the sites that do not hold any, or very little, stock and why they may mark your book as out of stock. (This post is Amazon focused, simply because they are the largest bookseller and I am certain almost every indie has, or has had, dealings with them.)

Historically the biggest times of out of stock, or two to three weeks delivery came when Amazon was solidifying its position as the major book distributor in the world. It had a long ongoing, but quiet battle with Lightning Source and the two main suppliers Amazon used as dropships, Ingram and Baker& Taylor.

As part of the ever-growing Amazons domination it needed warehouse space and to reduce costs, which can spiral, expedientialy even for a massive organisation.

Thus, Amazon reduced its stock levels of all POD books re-ordering necessary stock on a daily basis. But this was not always enough time for POD printers to supply demand in the timespan, hence out of stock messages appeared.

Now, all this and the continued adjustments since, created a shift change in the market place. CreateSpace is now undoubtedly the main supplier of indie books to Amazon. So, for the least chance of having your book listed as out of stock, or as a delayed delivery, CreateSpace is your best bet.

Lightning Source, Blurb, Babybooks, Lulu and so on take a secondary seat in the ongoing war for profits, which is what effects your book sales the most. You cannot blame Amazon or Barnes & Noble, Ingram or anybody else, this is what business is about, maximising revenue and profits.

So, on that basis, not one of these companies actually cares about you, or your book. (on an individual basis). It is nothing personal, your book is just another item of stock/listing among the many millions, which needs to be sold. So, if your POD company does not supply in time, has an issue with Amazon, your book may be tagged as out of stock.

Oh, occasionally it is a genuine mistake, someone clicks the wrong button, but that is far and less often than many would have you believe.

Even if your book is not listed on the major sites, the POD wholesale/agent distribution factors do still influence your books availability.

The note to take from this post, if nothing else, is the misconception most indies have in believing all orders from a POD publisher are printed there and then, to order, on order, of each customer. This is not necessarily true, as I have explained above.

Which is why you could see that unwanted message, ‘out of stock’ on your books sales pages, no matter which site(s) you use.

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Finally, as a personal disclaimer, arse covering statement… there are far more book publishers/printers/distributors/suppliers than I have mention here, like TOAD Publishing… oh that’s my own!

The secret is to choose the one, (or the several), which suits you and your needs the best.


Writer Picture

 

That’s it from me just now. I hope this post has been helpful.

Please subscribe to Ramblings from a Writers Mind, then you will know when one of these sporadic articles has been posted.

 

 

In the meantime, you could sit back and relax with some Tales of Crime & Violence… go on, you know you want too. https://goo.gl/8aY9XR

Choose from volume 1, 2 or 3. Better still, grab all three and save yourself from coming back for another!

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Get the complete set, today

 

 

 

 

 

 

 

 

 

 

 

Say what you mean

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This blog, as its sub-title states, is where I write about writing for writers.

When I do so, I want to make it clear what each of my posts are about, so you can choose to indulge in my words, or skip on to something else which blows your frock up in the moment.

The point is ‘CLARITY’.


Allow me to explain where my thoughts are…

I read an awful lot of stuff about writing and being an indie author; articles, blogs, books, newspapers, social media posts, written by other writers, authors and publishers with the intent of giving advice or insight into the ‘black art‘ of a writer’s life.

Generally… and I know one should not generalise by right, but on this occasion, I shall… Generally, all these posts are written with a single perception in mind, that of fiction writer.

It is assumed, by most authors of these posts, articles and essays that ‘writing’ or being a ‘writer’ means you are working on a fictional novel.

Do not simply take my word, browse away all you like, look for yourself.

I can understand why.

Most of these articles are written, with good intent, by authors of fiction, reaching out to help others. Sharing knowledge and accumulated wisdom. Something which is rarely done in other areas where another person could be perceived as being and often is your competition.

This is one matter where the indie writer’s community excels. It is supportive and encouraging to all whom venture within the dark realms of the quill.

Yet the terms writer means so much more and covers a far wider sphere, than fiction alone.

I try to be as inclusive as possible in my own posts.

If I am not writing directly about a particular aspect of fiction, I try to make my posts content as equally applicable to those writing a blog, a historical article, poetry, or a non-fictional account, as I am to the writers of fiction alone.

A writer could be a reporting journalist, a diarist, a playwright, or engaged in composing a technical manuscript as well as engaging in stories of fantasy and fiction.

So, come on all you other bloggers who tap away on your keyboards. Make it clear from the outset of you post if it is about something which affects all forms of writing, such as grammar, or your view on the loneliness a writer may endure.

Please alert people if it is specific to a certain genre or area of writing, like romantic fiction, historical recording, technical manuscripts or horror. ZGPIAp

Why?

Well, I for one do not want to start reading your post, which I am sure you will have made as interesting and comprehensive as possible, to find, a few paragraphs in, it is covering a subject which I have no connection with and is therefore of absolutely no interest to me.

Being unnecessarily drawn into such, will only make me disregard any future article you post, even if it then covers a subject I am concerned about.

You can still have a ‘catchy’ headline or title if you don’t want a fully descriptive header. Just ensure, for those browsing a subject they want to read, that you clarify, in the first few lines, the subject matter of the post.

It will help the reader find what they want and it will help you gain followers who like your subject matter.

That’s all I have to say for now.

Enjoy the rest of your day, Paul.

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Bucking the trend (or one reason why you are not making money)

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Unlike many of my Ramblings, this post is written in a far more focused manner, giving a clue to the importance I place on this content.

I think, ALL indie authors NEED to read the following, in full.


 

Recently I have seen a large number of indie authors discounting their books, or giving them away freely, offering a plethora of ‘giveaways’, from the humble bookmark to expensive looking jewellery, even a combination of all the above.

Whilst this form of promotion is not unusual by itself, the number of offers has increased to such a degree, that it seems no one is selling a book at full value price.

In fact, a quick scan of the internet shows very few books, (in relative context), for sale above zero, naught, nil, zilch, nothing.

This is excellent if you are a reader. You have the largest and widest choice of reading material ever produced in the history of human life, being offer to you at no cost; even incentivised, bribed, to take up such offers, by the additional giving of gifts.

Life has never been so cosy.

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This recent explosion of free books has been boosted by the hundreds of book promotion sites, offering authors the service of marketing their works to millions of potential readers, for a small fee.

The sales gist of this is, should the author give away books, each person receiving a free book may like it so much, they will buy more of that authors works.

This seems a viable strategy… in principle.

BUT… there is always a but!

This form of book marketing was, for want of a better word, pioneered by Amazon when they were quite a young organisation selling only books.

At that time, the indie authors publishing phenomenon had not established, making it a very different market place; one where the novelty of being offered a free book was the exception not the rule.

Furthermore, add this marketing fee to the cost of production, editing, proofreading, formatting, cover designer, advertising, etc. Now, work out your royalties per-sale, because that is what must pay for your books production costs.

From this simple equation, you will see how many books you must sell to break even.

NOTE: This figure is cost based only. It does not include a budget for your time, your internet bill, your software licence fees, office space offsets (even if ‘the office’ is a table in your lounge) and other associated costs, which as a business person you need to consider. If you do not, whatever monies you think you have made form that book, will be demanded from you by those wonderful, friendly folks at the Inland Revenue.

So…how much do your royalties add up too…oh, nothing… because you gave it all away, with the bookmarks and coasters you paid for to boost your sales.

Not very business minded, are you?

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Let’s fast forward to today.

The indie publishing business is a global industry, with hundreds of thousands of books being self-published each month, in every country and every language on earth.

This is a world where an adage I loth, ‘A victim of our own success’, has the hollow ring of truth.

Because computer technology has allowed the growth of, what was once referred to as ‘desk top publishing’ to grow in such an unprecedented way, the competition in the indie publishing scene is immense.

However,… there is always a however, too!

While the market place for book sales has undergone change akin to continental drift, the methods used by indie authors is still as primitive as the those used in the embryonic days of Amazon’s birth.

You see, Amazon has outgrown the indie author world. It has outgrown many, if not all the established mainstream publishing companies and, by doing so, has irrevocably altered the landscape of publishing in general.

Neither is this giant called Amazon about to offer indie authors a helping hand.

It does not have to and does not want to. Not only has it outgrown the publishers, but it has established itself as the master of sales opportunities. Basically, as an independent writer, if you want to sell a lot of books you must factor Amazon into your marketing mix. What is more, Amazon will need to be your prime ingredient in the clear majority of cases.

Which brings us back to the reader, those illusive, almost mythical creatures who may, one day, if you are extremely lucky, buy one of your books.

BUT… yes another but!

BUT… it is getting less and less likely any reader will put their hand into their pocket and pull out some money, simply to get hold of a copy of your book.

You see, they don’t have too.

There are hundreds and thousands of books available for free. The reader can order any of these, or simply download an eBook version, which they can add to the hundred unread books waiting on their Kindles and E-readers, without ever spending a single penny.

Oh, that fleeting promise of maybe’s, the one the book marketing sites sold you, you know, the one that goes… “if they like your style they will buy the rest of your series/books….”

You didn’t fall for that old spangle, did you? 

Because they will not.

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Please do not dismiss the reader thus. Like all of us, our readers must be canny when it comes to spending, whether buying packet of sausages in a supermarket, or buying a good book to curl up with in front of the fire.

These folks will:

A, wait until another of your series is offered for free.

B, read another free book. (They may enjoy it better than yours.)

C, Both, of the above.

This is a reader’s market. It has got this way because of several factors, but (another but!), it is you, the indie author who has brought this situation upon yourself.

By publishing your book at a ridiculous low price, then lowering that price and eventually giving your book away, you are part of the overall problem affecting many, if not most indie authors.

You are simply adding to the situation you are moaning about. You know the one, about having too many free books on Amazon. That the competition is too great, because the market is flooded with cheap books, 99 cents and below.

This WILL NOT CHANGE until you…yes, YOU do something about it.

Ideally, for me. As of tomorrow morning, there would not be one book, not a single novelette being given away.

Novella’s and the such would be priced at around £2.00/$2.40 for the shortest book and escalating up from there.

Novels would kick in at a minimum of £10.00. Book prices would be back to a decent level, a level not too dissimilar to that before Amazon muscled in.

We all, from time to time, often with good reason, knock the major publishing houses who controlled publishing, much as DeBeers control the diamond market. Yet they ensured authors got a fair return for the time and effort involved in creating a book.

That cannot be said of Amazon, or any book promotion site encouraging free and 99c priced book sales.

I know there is a movement within the indie community, one which is trying to discourage the giving away of books.

I am part of that movement.

I believe, if ALL indie authors removed ALL free books, re-priced their books to reflect true value for authors, we would see a major shift change within the industry almost overnight.

Don’t worry.

People will not stop reading.

They never have and they never will. They shall simply be paying a fair price for the goods they receive.

Authors will start earning a fair return for their creativity, effort and investment. The quality of books will increase.

The world will be full, once again, of wild unicorns running free in green woodlands full of Tinkerbelle fairies… well, I may be pushing it a bit too far now; but the facts are, indie authors will be better served without cheap and free books…. FACT.

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Which brings me to the title of this post, ‘ Bucking the trend’

What give me the right to state such?

Firstly, this is not me simply making a vortex of hot air.

I stand by my convictions. I do not have any FREE books. I shall not be giving any books away. I do not have gifts of incentives. I have no bookmarks or jewellery.

In fact, I am deliberately ‘Bucking the trend‘.

Recently, I have increased the price of all my books, both Paperback and eBook/Kindle formats.

One of which, is an Amazon No.1 bestseller.

The coveted No1 position, is something I doubt would have occurred, if the book was priced undervalue.

You see, perception plays a large part in decision making.

What value you initially consider an item, is easily disputed once furnished with a low price. Hence altering perception.

With that in mind, a low cost, or free book will hold little or no perceived value to the reader.

If the same book is viewed at a higher price, the value is assumed to be greater.

In association, the assumption of quality is also presumed higher or lower in direct proportion the estimated value implicit.

This is my view and the principles I adhere too.

I shall charge a fair price for my books. Not a penny less.

Readers can buy them, or not.

BUT…. (The last one I promise), consider this:

Should I just sell one copy of one of my books this year, I would have made more money than you, giving a thousand copies away.

I’ll leave you to muse over this.

Sleep tight, 

Paul

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A question from a faded memory.

My posts are usually based on an idea or theme I have been mulling over for some time. Yet, when I write, I like to let my words ‘Ramble‘ onto the page.

Hence the title of this blog.

Today’s post is one which stems from contemplations which were running amok inside my head at bedtime last night… (read, ‘the early hours of this morning!‘)

It is not the first time I have considered the subject and one, I am sure, you have paid heed to in the past.

It is one of life, or rather death. But not in the regular way we may think on such a topic.

I shall start by sharing a faded memory.

Some time ago a read an article; by whom or in what magazine or book I forget. You see, it was not where the article was, or who the author might be that was important, it was the content.

It gave me food for thought. Thoughts I am writing about here, years later.

The article suggested we can conceive life, human life, without our own being part of it. Such as historical events or even the future.

We all know that in fifty, seventy, a hundred years from now we, as individuals will not be here. In short, we will have died.

Our own mortality is something we learn to accept. We live with the fact that at any moment, any one of us could expire. Such is life.

It is also not so hard to understand life without entire groups of people. We have read in a newspaper, or seen on the television, reports of families and even whole communities being killed by accidents; motorway pile-ups, air crashes, ships sinking, or natural disasters like tsunami, earthquakes, and forest fires.

We have come to accept these events as part of our life on Earth.

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So, to think of life, to think of the world carrying on without those, or without us, should we ever be unfortunate enough to be caught in such a situation, is not beyond most people’s grasp.

This is where the article asked the reader, me in this instance, to take some time to contemplate and consider the next question.

I shall now ask the same of you. Whatever your initial response or thoughts may be, spend some more time, a day, a week, several years, returning and re-evaluating your answer.

… Ponder life on earth without humanity, without a single human being.

Not the past, not before our race evolved, because that gives a false perspective. We know Homo-Sapiens came into being.

But think of a future world without our presence. How would the world look, how would the future be?

Now think of yourself as the final living human. Would you write a diary, an account of your life on earth?

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Why? Who would read it…not another human. No living entity that could understand those little black marks scribbled across sheets of paper. Nothing which could make head-nor-tail of the strange sounds you utter.

Pictures, paintings, art, recordings… all pathetically useless and irrelevant. They would never mean anything…ever…at all…to anything.

Then the Sun explodes and annihilates the earth, the entire solar system.

That is shortly before Andromeda collides with the Milky-Way. The two galaxies’…the immovable object and the irresistible force.

Take time to consider the universe then…without a single trace of our solar system, of Earth, that human life, or any life, ever existed.

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Would you, as the last human want to leave a trace of our passing, however pitifully futile you knew that to be… Why?

Now, as a writer I find myself retuning to wonder what our world would genuinely be like without ‘us’. Let alone thinking about the aftermath of the destruction of two entire solar systems.

The philosophers among you may adhere to certain schools of thought… or not.

I for one have many ideas, none of which I can truly convince myself is correct.

Now, I don’t expect you to answer this question too quickly. Take your time as I have.

Which has been about twenty years, so far!

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Enjoy your day, Paul.

Did you know I also have a blog where I post the occasional short story? You are welcome to read them all, they are right here at… https://alittlemorefiction.wordpress.com

One reason why I don’t give my books away.

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Because I have worked hard, very hard in making the book a reality.

The uninitiated may feel that is a glib remark, but it is not, if you consider….

I first had to come up with the idea, a notion of a story and ensure it had a start point, a good tale to tell, one which draws to a satisfactory conclusion.

That is, it has a beginning, a middle and an end.

Sounds simple, doesn’t it?

Then try it now, in the next few seconds. Say these words aloud….ready….go…”My story begins when……

Well, come on. You said it was easy, so what’s keeping you?…… OK. Times up.

Let’s move on.

I shall say ‘we writers’ from now on, have an outline of a story in our head. We know where we want it to start. We may even have a few words which may become the opening lines, when we start writing.

Each writer has their own way of plotting and constructing a novel. So, for generalist purpose I am adopting the supposition this is a writer who plots onto a story line…to a degree.

For the next few days we shall be breaking down the sequence of the story in our mind, transcribing it onto a plot graph, a timeline of planned stages. This is something we shall change numerous times over the next few days. We shall have the characters, particularly the protagonist, face challenges they must overcome. We will build his/her character as realistically and as humanly flawed as suits the plot, and will have our readers empathise, at some stage, with the antagonist. Possibly disbelieving in the actions of the hero….who may yet actually be the real baddy!

This is the type of conflict associated with plotting the story. Already at this stage the story wants to take charge of the author, as later, during the writing of the first draft, so shall the characters. They WILL take on a life of their own. They WILL wake the writer in the early hours of the morning, banging on the door of new concept. The same characters WILL, on another night, keep the writer awake until the sun rises just so they can move forward, continue their journey within the unfolding pages of new manuscript.

Most authors become almost, if not entirely obsessed with writing the tale. Some seem, even become unsociable, withdrawn. Because the story must be told, it must be typewritten onto paper or into computer memory. If the writer stops, or is distracted for too long, the thread begins to fade, the momentum halted, the spirit lost. The new lives, those characters created start to wither, even die.

Writers are, in the worlds they create, Gods among characters, guiders of destiny and givers of fulfilment, destroyers of life, of societies, of cities and planets. The author is omnipotent. It is a role, a responsibility we take seriously. It is a heavy burden we bear.

Come the end of the first draft and an entire year’s supply of coffee beans. I/we, the authors, sit back in our chairs and breathe a sigh of relief.

It is short respite.

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Soon our noses are back at the grind stone. We now need to read, edit and re-write the entire work. A first draft, no matter how carefully crafted, is just that. A first draft.

Now we really start work. No longer are we flying in full creativity mode, now we are in a roll-your-sleeves-up and get stuck in approach to the task.

Generally, this stage takes twice as long as the first. Deleting words, sentences and replacing them…or not. Moving paragraphs or rephrasing entire sections of the manuscript. Rearranging the position and order of entire chapters, even deleting them…or writing new ones. There is no limit to the fettling undertaken at this stage.

Once we are (reasonably) happy with draft number six/seven/ eleven? We congratulate ourselves and add a tot or two of whisky into the large mug of rich black coffee, our drug of choice.

Happily, we tell our copy editor we are ready for them to scan our documents. Oh, she says. (Not a sexist remark, simply the fact I have found most of the best editors are women), you need a line editor before you run it past me!

So, weeks later, with some alterations to plot and structure you eventually pass the manuscript over to your copy editor…..and wait…and wait, which is a good thing. Annoying, frustrating, but good.

You see your editor should be busy…if she is not that could indicate no one wants her services? The second reason you should be happy to wait is you want a thoroughly good job done, don’t you? Therefore proper, good, concise editing with a comprehensive feedback means taking all the time required to do the job right. Right?

Everything is not lost during this time, because you have to have a cover. If you have not yet made any advance towards having one designed, now is a great opportunity, it will take your mind off waiting for your editor.

Unless you are a graphic designer of illustrator I would leave the cover to an expert. Even if you are an artist I would, at the very least, consult with one. You see a book cover is NOT what most people (readers/ writers/authors) think it is.

Comes the day when your book cover, both paperback and kindle versions are ready. You are excited because your manuscript has just arrived back from your editor….the pages listed with notes, amendments and suggestions.

Now, instead of moving forward, instead of getting a step closer to publication you must revisit you story. Once more you sit and work through the entire manuscript, making alterations, altering tense, reading those suggestions and editorial input regarding clarity, flow and all that other stuff.

Three days later, in a foul mood and with a raging headache you stab the send button returning, the now amended manuscript, to your editor.

This is when you wonder where the last year of your life has gone. This is when you look out of the window and wonder why it is snowing…in June…only June has long passed. You missed it.

You were living in your own Neverland, guiding your characters away from disaster and death. Now, all of a sudden life seems so much more….empty.

The story is with your editor. The cover made. Time seems to hang about endlessly, waiting…tick-tock, tick-tock.

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After a day or two of doing virtually nothing it all gets too much. You plan a launch date, but not too soon. Then you organise a thunderclap, a blogging chain, advertising, a cover reveal and whatever blows your frock up.

Hay, guess what, your manuscript is back, this time there are only a few notes, easy stuff to sort out. So, you do. It only takes the best part of a day this time.

Now you can busy yourself again. This time you need to format your manuscript into book form. One for each type of book, i.e. paperback and eBook, but also for the platforms you may be using, Createspace, Lulu, Smashwords and so forth. Of course, you can have a professional do this, or you can seek the help of a fellow author…all work well if organised properly.

The next stage is proofreading. Each format needs to be proofread. You can do a first run yourself, pick up on any errors made during formatting, check the margins, headers, page numbering, kern and such. But, I bet you will miss a shed load. So have other eyes, preferably an experienced proof-reader, one with a good track record, even someone recommended.

So, you press the send on your keypad again and hey-ho the formatted manuscript(s) is/are off to your proof-reader, who will pick up on any punctuation, capitalisation, space and…other issues you WILL have missed.

ONLY after you have fixed all those errors will your story, which up to now has just been a manuscript with a working title, become a book.

Upload to print…. congratulations. It has taken you around eighteen months of blood, sweat, tears and toil. Of mood swings and social deprivation, headaches, doubts, pain, fear and uncertainty to turn your dream into your baby.

Well done you.

NOW YOU WANT TO GIVE IT AWAY?

That is (one reason) I don’t give my books away.

Paul White.