Firstly, an explanation.
Gobsmacked is a well-known colloquial saying in the county of Yorkshire. (That’s Yorkshire, England, for all my American friends.)
Gobsmacked roughly translates as; So surprised you cannot speak. Overwhelmed with wonder, surprise, or shock. Astounded.
Liken such a surprise to that of being punched in the mouth and you are beginning to understand the word.
To break it down, ‘Smacked’ as in hit, slapped, punched, struck etc. and ‘Gob’ a slang word for mouth.
Hence, I would say it means; So surprised you are dumbfounded, unable to speak, as you would be after being ‘smacked in the gob’.
Now, on with this post.
I do not feel Gobsmacked about the general lethargy and apathy I see and sense within the indie author community of late. I have noticed it, slowly but inexorably, growing over the past year or so.
Don’t get me wrong, this dispirited indifference is not an affliction which infects every single author, but a general condition proliferating throughout our worldwide community.
It could be a reaction to the changes at Facebook, the closure of CreateSpace, Amazons ever-changing algorithms or the news G+ is soon to close to the general public.
It could be a response, a consequence of them all. A mass writers communal PTSD from the constant shock and awe of all changes on social media… doubtful, but who knows?
(Much of what has passed this year, 2018, I predicted and wrote about on this blog. Not surprisingly about a year ago.) Check it out HERE.
So, you may ask, what is it that causes me to feel Gobsmacked?
Allow me to elucidate.
I frequently, make that continually, read posts on social media where writers ask how to market their books.
I read questions that ask what is the ‘best way’ to do this or that. I see authors enquiring “who has had success with (such & such) and how did they do it?” or “what is the best book marketing platform?” and “is it worth paying Joe Bloggs ltd to market my book, they only want £10,000 a week“… okay, maybe that figure is a little exaggerated, but you get my gist.
Far too many times have I read how authors have been ‘ripped off’ or ‘scammed’ by the unscrupulous preying on writers.
I have no doubts I shall read similar accounts tomorrow of people feeling ‘robbed’ as I did yesterday and today.
Why then, when a genuine marketing method is offered do so many authors fail to grasp the opportunity?
I am speaking of a marketing organisation run by well respected, established and recognised indie authors.
No strange claims.
No get rich quick schemes.
No large sums of money required.
Just a solid method of creating awareness and establishing trust with readers.
What’s more, I am speaking of a marketing method which pays full royalties to those participating. In effect, it is a marketing which pays authors to sell their own books.
Yet this is one writers ‘cannot be bothered’ looking at or cringe about paying the small, token (once only) membership fee.
Instead, those very same authors, the ones who did not want to spend a few pounds or dollars, then post on Facebook about how they have lost a fortune on scammers and vanity promotions.
This then has the effect of pulling down the mood of the whole indie community. Something which is currently tangible. All you have to do is follow a few of the author group conversations on social and you will soon see for yourself.
That is why I get ‘Gobsmacked’.
I am the founder of Electric Eclectic, a book brand marketing programme and author co-operative.
Electric Eclectic is not a get rich quick scheme. It does not offer magical solutions for generating massive sales.
Electric Eclectic offers a dedicated promotional strategy with growing market reach. It is a long-term, slow burn plan generating loyalty and confidence within our marketplace.
Oh, and yes, authors who are part of Electric Eclectic earn royalties too… but that’s only part of being an Electric Eclectic author.
Want to know more? Then why not visit our WEBSITE
Download the Electric Eclectic android app… NOW.
Just before I go, don’t forget Kindle Unlimited. You can get your 30 day FREE trial HERE
You have nothing to lose and a whole library to gain!