Why reviews don’t count for much… unless…

I am not above posting articles which could be classed as controversial, such as this one, because I think it is a writer’s duty to bring into the open topics which can be discussed and debated among one’s peers.

Therefore, your comments and viewpoints are most welcome, even if they are incorrect!

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Many indie authors tend to ‘chase’ reviews for their books.

Many more coerce family, friends, co-workers, fellow authors and the like to write a ‘good’ review, even a ‘five-star’ review for their newly released novel(la).

After which, the race is on, posting to social networks, giving away volumes of volumes, (pun intended), to gain several more one or two lines like:

I loved this book, you will too.”

Or

I spent all day reading this book as I was sick in bed. It is good as I spent all day reading it and have only just finished reading it after all day. I liked it alot.”

(YES, these are genuine ‘review’ quotes I stole from the internet.)

There are those which babble on about very little, and end up with lines such as:

“Five stars from me.”

While others focus on the ‘writers’ style and what they ‘got wrong’ and what they, [the reviewer] personally agreed with, so ‘sorry’…

I can only give this book three and a half stars.”

It all makes me chuckle, especially as many of the self-righteous sounding comments, I hate to term them as reviews, are written either by self-proclaimed literary reviewers or by a paid for review service.

Neither of the above being literary or journalistically trained, none can be classed as successful authors in the ‘household’ name sense, and none have any doctorate or master’s degree in the art of book reviewing.

All which is self-explanatory, when considered in the cold light of day.slepatdesk

 

Now, personally, I believe the time and investment an author puts into creating a book, the concept, planning, writing, re-writing, editing, cover design, re-writing, formatting, proofreading and so on, is enough money spent.

Once the book is published, the idea is it starts to return the investment made. (see The Frugal Author for details.) It is NOT the time to be paying someone, often with little talent, to scribble a few badly drafted, ill-advised comments and call it a review. It is NOT.

Neither will their comments give any true credence to your book’s status, even if they say a ‘seven-star’ review… or a ‘ten thousand star’ review… they mean absolutely next to nothing, if not less.

One reason is, ‘stars’ or even the concept of ‘stars’ hold no value. There is no academically, or commercial accepted value to these ‘stars’.

They hold NO value, because any Tom, Dick or Harry… or Sharon, Karen or Portia for that matter, can ‘award’ these ‘stars’ to anyone for any reason whatsoever.

Recently, there has been many a disgruntled an author complaining to Amazon because they removed several ‘reviews’, or disallowed others from appearing on the Amazon book pages.

imagesThis is a good thing.

 

I SHALL EXPLAIN WHY.

At the beginning of this post, I mentioned the coerced reviews, those from friends and family etc.

Now, consider the facts.

Anything any of these people write, as so-called reviews for your book is, by the very nature of its inception, biased.

Therefore untrustworthy.

Given these untrue reviews, any person buying the book ‘off spec’ and finding the reviews posted were false, will most often leave a scathing review of their own, which will often impact with a far greater force than a dozen fake reviews could ever deliver.

The author will then run the risk of being classed as fraudulent.

Which is one of the reasons why Amazon have, and are, clamping down on the reviews they allow to be presented to their potential customers.

This is something I fully support.

One more thing to seriously consider regarding friends, family and colleagues.

IF… and I mean IF your friends and family really want to help you succeed, if they really want to help with the sales of your book, the best and MOST effective way is the simplest… to buy a copy of your book.

This will increase your book’s exposure and move it higher up the rankings with almost immediate effect. This alone is worth more than a mass of fake reviews.

IF they don’t or won’t buy your book, you will know who your true friends are; or find your book is so bad even they don’t want to read it.

Either way, it will save you a ton of long-term heartache.

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The second point is, ‘paid reviews’.

To pay a person to review your book is worse than asking your Mum to write something nice about it.

As with the family and friends’ gig, paid reviews are fake.

They are false because the reviewer has a vested interest to keep you happy. After all, you are paying them and they want your money again in the future when you ask them to read your next book.

Also, they [the reviewer], will not want you posting remarks about their ability or aptitude regarding reviews. So, they will keep you, the author sweet by writing nice, or at least a less critical review of the book in question.

BUT… here are a few things to consider.

Amazon is cracking down on paid for reviews and will be doing so again, soon.

They know ‘who is who’. They do this by monitoring who, where from, when and how reviews are written and posted.

So, you could be risking your hard-earned cash on a review no one will see.

Secondly, many so-called ‘professional’ reviewers boast about the number of books they review in a year.

Many of these numbers would mean the books have to be speed read to manage those figures. So, the reviewer will never read your book in the same manner as a ‘normal/regular’ bookworm.

There are some who have a pool of readers, each of whom gives their comments to the principal reviewer, who then uses standardised templates, altering a few words here and there to ‘personalise’ the ‘review’ of your book.

Not that it matters to the reviewer, they don’t care about you or your book, they just want their fee.istockphoto-659202320-1024x1024

 

Genuine reviews are given by people who read your book without any other reason than something attracted them to it.

It could be the cover, the back-cover blurb, the ‘look inside’, a book trailer you have on YouTube or a post you made on social… it matters not.

What matters is their review will be honest and unbiased.

This is the ONLY form of review which has any genuine validity whatsoever, be it the one-liner which says,

“I liked this author & want to read more.”

Or the long form of essay, sometimes greater in length than the book reviewed which ends in,

“I give this book five stars.”

See, I told you anybody could do it.

That is why reviews don’t count for much… unless.


Do you, as an author, want to know and understand more about the ‘Stuff’ of being indie, about books, the publishing and printing processes?

Then you need to download ‘Lots of Author Stuff You Need to Know’ right now.

AuthiorStuff

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Seeing beyond…

 

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You will know, or most of you will know, I am an author.

It is not a secret.

What many of you may not know is how I get the ideas, not only for storylines but situations, characters, actions, sub-plots and such.

The answer is the stimulus comes from the everyday.

There is no magic.

A short while ago I posted a heartfelt outpouring written by someone going through a low patch in their life. You can read it here.

That post, or rather the content, the spirit in which the content was written will, no doubt, lend itself to a character, or reveal the personality of a character going through a situation, in one of my stories.

Along with the above I often hear or read a certain line which is so special it deserves, nay, demands to be included verbatim. Referring to the same post, one such line is…

“My worth was stolen by minuscule measures, so slender the slices, I failed to feel the knife…”

Okay, it may not be the most beautiful line ever written, but pretty is not what good writing is all about. What it is about is touching another’s mind, sharing feelings, understanding and stimulating thought, which these words do perfectly.

It is the normal, the every-day, the simple events, basic routines, the regular, the nondescript which gives rise to great storytelling. (Not the artificial sensationalism favoured by the modern media).

Yet, it is only those with certain minds, with a sight which sees far more than what is visible, who understand the depths of these moments. Often these are people like me, writers, authors, artists, creatives, but sometimes they are greater minds, scientists, engineers, inventors and geniuses.

Yesterday, I read of such a man, a chap called Abraham Wald. (No, I had not heard of him either.)

Abraham was a person who had the type of mind I refer to.

Allow me to elucidate…

During WWII, the Navy looked at where they needed to armour their aircraft to ensure more returned home.

The Naval intelligence collected data and ran analysis of where their planes sustained the most damage.

The resultant conclusion was the planes needed to be armoured on the wingtips, the central body, and the elevators flaps because this was where they were being hit by enemy fire.

See diagram 1.

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Diagram 1

However, the chap I mentioned earlier, Abraham Wald, (Who, by the way, was a statistician), disagreed with the top brass.

Abraham Wald suggested the planes would be better with armoured noses, engines and mid-body sections.

Wald was called crazy by those undertaking and running the study because, as they told Wald, those areas were not where the planes were getting shot.

Which brings me back to the point I made above, about it taking a special mind to see beyond that which is right in front of you.

What Abraham realised, which the others did not, was the aircraft were getting shot in the locations he suggested to armour.

Wald
Abraham Wald

But those planes were not making it home.

Without realising it, the Navy had analysed where the aircraft could be hit the most without the planes suffering catastrophic failure.

The planes the Navy studied had not been hit in the areas which caused their loss, the ones which had been hit where Wald highlighted were the ones which had crashed and burned.

Therefore, Wald saw the Navy was not looking at the whole sample, but only those planes which survived battle.

Now, I don’t claim to be an Abraham Wald or that any of my insights may change the world or save countless lives, but I do claim to see deeper into the simple things than many.

However, I would like to share some of my insights into life with you. On that basis, may I suggest reading ‘Within the Invisible Pentacle’, it’s a good place to begin. You can find it on Amazon UK here or on Amazon anywhere else in the world here

 

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Before I finish I would like to give you the ‘Heads-up’ about a new literary magazine due out this May, called the Electric Press – literary insights. Click on this link and head over to the Electric Press website for more information. It will be well worth your while.

Thanks for reading Ramblings from a Writers Mind.

Until next time, Keep Happy, Paul.

Inspiration does not have to be Pretty.

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A good writer has no need to look for inspiration and ideas, they will come flooding unto them.

The fact is, each moment of every day we are surrounded by a million and one stimuli which only need us to recognise their being. We must feel, hear, sense what is around us, what is happening in front of our eyes.

We must allow our perception to absorb, to let our mind create fiction and fantasy from implied interpretation. We must permit our creative seed to run wild.

nathanblog4-700x375I have written on this subject before, albeit from another perspective, in a post called The Curse of the Muse

 

This post is a little different.

A short while ago, possibly a good few months past, I read a post on a social media site from one of my connections. I think ‘friends’ is the general term used.

I was touched by the raw honesty of the post; so much I saved their words so I might use them as a basis for my own writing, either in situation or character creation.

I feel a little guilty for ‘stealing’ these heartfelt outpourings, yet, I am acceptive to the reasoning of creativity and the understanding of where, how and by what means we writers find our inspiration.

You see, most of my works, regardless of genre or setting, focus on our humanity, on social and personal interactions and on life itself.

The following is an edited version of the social media post mentioned. I am sure you will understand the reason it resounded with me, especially if you are a reader of my books and other works.

***

This is it… 

“This isn’t poetry.

It’s not placed on a pretty post.

There are no pictures to pull you in.

This is just me needing to vent and I suppose those who want to know will read it through; there are a few thousand of you, maybe more and I’m just this sickly, tiny, thing who is easy to overlook.

My life isn’t an open a book, but should the play ever be released it will read like a tragedy of comedic design, one that tears the heart and rips the mind.

Irony, you’ll find, is the underlying theme.

I was everything I was told I would be; yet with time viewed through a rear-view mirror, I am nothing which holds value beyond the front door and those therein are on their way out.

I’d leave too, but domestic skills, they don’t count and writing words has yet to pay the bills; besides, without a degree to back up the lines, there are those who say I’ve spent the last three years wasting my time.

It’s pride, I know, but I’m pushing four decades old and I’m not sure I’m equipped to go back to the shit I did before I became a mom and wife.

I mean no offence, but I’m better than a burger to flip, or the next bag of groceries to sack, my mind knows too much to do that any longer.

I could go back to school, try and educate, but what do I do with the stack of debt that’s all late?

I have no resume. That’s the cost, the loss, of being nothing more than a stay at home mom.

What now?

Who am I without the domestic, the wife, the parental role to play, day to day?

So much needs to change and I’m scared to death I’ve waited too late.

Surely this cannot be my fate?

Even this, the sound of my self-pity makes me sick; but this decline of mine, it didn’t happen overnight.

It wasn’t quick.

My worth was stolen by minuscule measures, so slender the slices, I failed to feel the knife and yet looking at my life there’s nothing left but a bloodied mess.

I should find my way out of this.

I’m not as weak as I seem, but at this moment, I am on my knees.

This is not who I am, but damn, I don’t know what I’m supposed to be.

I’m a little lost and there’s no one looking for me.”

***

I titled this blog post, ‘Inspiration does not have to be Pretty’.

It does not.

Neither do the resultant writings. But I genuinely believe our words should be honest, open and emotional. After all, these are the driving factors of life, our lives. It is what we all have in common, it is what we all respond to… even in fictional stories.

Thank you for reading another of my Ramblings.


Please subscribe/follow this blog if you have not already done so. The button is on the top right of this page. I appreciate your support, Thank You.

Visit my website (HERE) to see my books, works in progress and other projects currently underway.

https://paulznewpostbox.wixsite.com/artworks/boggleeyes
Selfie!

Stewart who?

A short while ago I wrote a post as a guest blogger for Noreen Lace on her ‘writing 365’ blog.

The post is about the love one must have for writing to succeed as an author.

These are some of the words I posted on Noreen’s blog.

But it’s just a dream, I guess.

I write to leave a trace of my being, however faint that may be.

I hope, or dream, at some point in the future, someone somewhere will dust off the cover of one of my books and open it. Turning the yellowing, fragile pages for the first time in a millennium.

As they read my words, they shall hear my voice echo through the centuries, be touched by my narrative. I wish them to become one with my story, lost in the world of fantasy and fiction which inhabited my mind generations before… Then, I would not have lived for nothing.

But it’s is just a dream, I guess.

What brought this to mind, was reading one the newsletters I subscribe too, one I often use as a ‘go to’ area for inspiration.

Now, obituary’s may not be everyone’s first choice or idea of inspirational reading material but believe me, there are many strange and unknown quantities revealed in an in-depth obituary, which is why I subscribe to the ‘Notable Obituary Newsletter’as I do with a blog called ‘Defrosting Cold Cases’.

Capture

Yes, I do write crime and murder and psychological drama, not exclusively, but they have become a major part of my overall works, so there is no need to call the police… just yet.

As usual, I digress from the main thread of this post.

Taking my statement above, call it a legacy statement, I connected the thoughts I carried when I wrote it, to one of the obituary notices in today’s, (Feb-4th), newsletter.

The notice is about the death of a man called Stewart Adams.

His name probably means very little, if anything, to you; yet this man has affected many people’s lives, possibly… make that probably, most humans on earth, and yet as I have said, most of us have not heard of him before now.

If I said Stewart Adams was a British chemist, would that help?

No? I thought not.

However, if I ask you, asked anybody, what ibuprofen is, I am sure you could tell me it is an anti-inflammatory pain killer.

In fact, it is one of the most commonly used drugs of its kind and Stewart Adams was the British chemist who led the team that developed ibuprofen.

THUMBNAIL_ibuprofen

Stewart insisted he was his own guinea pig, he always tried out the drugs he developed on himself.

“I always felt it was important to take the first dose before asking others to do so,” he said in a 2012 interview with Trends in Pharmacological Sciences.

His creation of ibuprofen came about during a search for a better drug to treat rheumatoid arthritis.

Possibly one of Stewarts most notable quotes is from ‘The Telegraph’ newspaper interview with him in 2007.

“It’s funny now, but over the years so many people have told me that ibuprofen really works for them and did I know it was so good for hangovers? Of course, I had to admit I did.”

So, we have here the legacy of an intelligent man, a man well respected in both his professional and social communities and a man whose legacy most of us have ingested and benefited from at some point in our life.

Yet, very few of us have ever heard his name mentioned. In that respect, he is almost as unknown as say, you or me.

Which, in my regular rambling way and via my twisted neural pathways, leads me to say this;

No matter how many or how few books you write, how many or how few you sell, by publishing just one, one small short story, you are leaving your own legacy, a mark of your being here, here in this world.

Do not have concerns about becoming famous or well-known. Do not try and chase false celebrity, for no matter what you do, how you affect others’ lives few if any, will recall your name.

Be happy with what is and what you write. If you are honest and true to yourself, your soul will live on forever in your words.

My own words, those written above, then become as much yours as they are mine.

I’ll repeat them again, leaving out the ‘just a dream’ part.

I write to leave a trace of my being, however faint that may be.

I hope, or dream, at some point in the future, someone somewhere will dust off the cover of one of my books and open it. Turning the yellowing, fragile pages for the first time in a millennium.

As they read my words, they shall hear my voice echo through the centuries, be touched by my narrative. I wish them to become one with my story, lost in the world of fantasy and fiction which inhabited my mind generations before… Then, I would not have lived for nothing.

Write on 😊

Paul


P.S. take a look at my Crime & Violence collection, three books of short stories I know you will love.

oie_transparent

 

Kindle

Volume 1             mybook.to/CandVKindleV1 

Volume 2             mybook.to/CandVPaperV2

Volume 3             mybook.to/CandVKindleV3

Paperback

Volume 1             mybook.to/CandVPaperV1

Volume 2             mybook.to/CandVKindleV2

Volume 3             mybook.to/CandVPaperV3


 

Why author’s should listen to the radio more often.

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Okay, so this is another long (and boring) title for a post.

But you know what? I have found oblique or inferred titles do not get the views, irrespective of how well thought out those titles may be, and regardless of the quality of the post’s content.

Possibly, this is because many readers just ‘don’t get’ them? Or it maybe it is because people think the writer is being ‘a bit too clever’?

So, here I am with a plain statement for a blog post title. At least this way you get the gist of what the article is about… or do you?

Read on to find out…

I am a regular listener of the radio. I don’t just mean music radio, the odd quiz show or sport. I am referring to ‘talk’ radio, interviews, articles and in-depth discussions.

Serious radio, if you like to call it that.

I got hooked on listening to this sort or broadcast some years back when I did a lot of driving. Sometimes music becomes monotonous; there are times when even your favourite and most loved tracks won’t cut the mustard.

Then you have the ‘Radio Presenters’, we used to call them DJ’s back in the day.

But that was when DJ’s were star celebrities, when everyone and, I mean everyone, knew their names because they were bloody good at entertaining and engaging all who were tuned in.

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Unlike the inane, immature, crass drivel which spouts from the mouths of the current drove of unprofessional, clearly uneducated people who host many a radio shows, both on national and local stations.

Okay, rant over. Back to the article…

When you have many miles to drive, listening to intelligent and informative conversation, presentation and debated opinions is often welcome company.

I have found many a premise for a new story, or a character base, or a situation to set my tales within, by listening to such programmes. Some of those inspirations are still with me, unused. Some are notes, other simply bullet points, an aide memoir waiting to be built upon at some future date.

Others have found homes, they are now part of my story worlds awaiting the next reader to uncover their being.

Yes, one’s muse may be triggered by many things. All writers, I am sure, gain inspiration from a million stimuli each and every day; films, TV, magazines, social media, overheard conversation, observed actions… the list is limitless.

BUT…

For me listening to the radio has become a prime source for stimulating my creative juices.

I think this is because when one listens exclusively, that is without accompanying visual input, the mind can focus more accurately, its subconscious, or semi-conscious, concentration allowed to fix, to centre on the words alone without distraction.

Yes, when driving the main emphasis and attention is clearly applied to controlling the car and reacting to all which is around you. However, your cognitive ability allows another part of your mind to absorb and assimilate the information you hear, clearly and precisely, without conflicting with the prime task in hand, that is your driving.

When I hear something of interest, I take a mental note of the time, channel and programme name, so when I am home, I can go to the broadcaster’s website and re-run the article I heard earlier. It is then I make my written notes and detailed memos.

Allow me to give a couple of examples by way of explanation.

 

The following is from an earlier post, (January 2015), called ‘Subject Matter’. https://wp.me/p5nj7r-2H

A few days ago, while driving home I tuned into a programme which was delving into the issue of female autism. This report was enlightening enough regarding the subject itself. I found it full of stimulating information which I could, and still can, use in my future writings.

However, one statement touched my heart to such a degree I knew I had found a wonderful gem of inspiration.

One of the experts discussing this condition told of his interview with a young sufferer who, upon being diagnosed, said to her doctor, with much relief;

“For all my life it felt as if I had a black spot inside of me. I thought it would never go away”.

That one simple sentence was, for me, like finding a pot of gold at the bottom of the rainbow. Those of you who are artistically minded will, for certain, understand the enormity of such a stimulus.

Another example, which I have already taken advantage of, by writing a poem called ‘My heart’, was during a play where one of the lines was about skeletons ‘kissing with their skulls’.

I wrote the following poem shortly after arriving home that evening.

Here is that poem.

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My Heart

My heart is a grave for lovers

Where skeletons embrace ever crumbling lust,

And skulls kiss in breathless anguish.

 

Scarlet blood long soaked into the ashes,

Forgotten passions abandon, the cast-off flesh,

Sensuous agonies of the soul

Haunt faded moments embezzled by time.

 

Rise up from the earth,

Stand upon your tombstone,

Seek your absent self, your withered spirit

Wandering aimlessly in immortal eternity.

 

But look not within my heart,

For it is but a grave for lovers.


This poem and many others can be found in my book Shadows of Emotion.

Shadows of Emotion (kindle)

         Shadows of Emotion  (Paperback)         

OR simply paste, ISBN-13: 978-1500510312 into your Amazon search bar.

 

 

 

 

Internet data breaches, Google+ and more…

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Yesterday, the news broke that Google is to kill off its social media platform Google+ because of a massive unreported data breach.

The official line is reported to be:

“The company discovered a bug in one of Google+’s People APIs that allowed apps access to data from Google+ profiles that weren’t marked as public. It included static data fields such as name, email, occupation, gender and age. It did not include information from Google+ posts. The bug was patched in March 2018, but Google didn’t inform users at that point. “We made Google+ with privacy in mind and therefore keep this API’s log data for only two weeks,” the company said in a blog post. “That means we cannot confirm which users were impacted by this bug.”

However, Google+ will continue as a product for Enterprise users. It’s by far the most popular use of the social network. Therefore, the company has made the decision that Google+ is better suited as an internal social network for companies, rather than a consumer product. Google will announce new Enterprise-focused products for Google+ soon”.

(engadget.com)

A ‘leaked’ memo included:

‘Disclosure will likely result “in us coming into the spotlight alongside or even instead of Facebook despite having stayed under the radar throughout the Cambridge Analytica scandal”, Google policy and legal officials wrote in a memo obtained by the Journal. It “almost guarantees Sundar will testify before Congress”, the memo said, referring to the company’s CEO, Sundar Pichai. The disclosure would also invite “immediate regulatory interest”.

(theguardian.com) 

 

My own view is:

As Google is re-developing a form of G+ for inter-corporate communications, yesterdays confirmation of data loss is timed to coincide with their new platform’s progress. Large-scale commercial internal networks are major revenue earners. They require far less maintenance and development than massive public platforms.

My conclusion is, the move by Google, seen by many as ‘dumping’ their dedicated public users, is one of pure commercial practice. We must wait and see if G+ simply fade away as Google hope, or if this decision will alienate users to the point they ditch Googles other products.

I know there are many other companies, both large and small, waiting to grab a slice of Googles internet cake who are ready to provide alternatives.

We shall have to wait and see. But looking at Google’s history, G+ will simply become history and Google will have made another profitable corporate decision.

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Now, I use Google+ along with Facebook and other (social) media platforms. I shop, online and on the ‘high street’, at major retailers. I bank, have a passport and a driving license. I am registered with the National Health Service and the Inland Revenue. I do the thousand and one things most of us do in our everyday lives.

Which means I am on one million and one billion various computer databases, from Government statistical through to tax, health, police, social and political. I am sure, somewhere, I am in MI5 and MI6’s database, most probably the CIA, Mossad, SVR, GRU, and MSS because I have a military background and a connection with the British Royal Family.

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I know, without any doubts whatsoever my information is on and shared by/with, thousands of commercial enterprises around the world. I have junk mail, email and phone call logs as proof.

I know this, yet I do let it worry me because there is nothing I can do about it unless I escape to the lost world of Neverlandislandjungleretreat and never raise my head above the totally off-grid parapet. Which sounds pretty good in some ways but is impractical for most of us.

So, I accept my details are not private and live accordingly.

Data breaches and hacking are as much part of this world’s current situation and social culture as is terrorism, gender disruption and socio-economic inflation.

Personally, I cannot understand what satisfaction someone could get from creating and spreading a computer virus, although I can see the intent with ransom-wear and state-sponsored cyber-attacks. (Practice for the cyberwars to come?)

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Sadly, I can also see where the criminal element of data theft fits into the larger information technological world we all now, by default, live in.

Greed, avarice and power have always been the prime motives behind most illegalities. Nothing has changed except the methods and opportunities presented.

Governments and the less informed members of society will jump up and down and stomp their feet each time a major breach of information protocol is reported.

The government ministers will shout, saying it is their job to do so on behalf of the electorate, while most will be doing so simply to be seen, for self-promotion, regardless to what ‘spin’ or ‘party line’ mantra they mutter.

The less informed members of our society because, they are influenced, even controlled, by fickle, shallow, manipulative journalistic propaganda and bullshite.

So, Google has issues with G+ and what else are they not revealing?

Facebook still has ongoing issues.

But so, do:

Yahoo, Reddit, Instagram, FedEx, Ticketmaster, Adidas, U.S. Air Force, The FriendFinder Network, eBay, UnityPoint Health, St. Peter’s Surgery & Endoscopy Center, TaskRabbit, Equifax, Ticketfly, Heartland Payment Systems, Air Canada, University at Buffalo, Target Stores, Partners HealthCare, TJX Companies, Inc., Uber, Facebook, Aultman Health Foundation, Orbitz, Aetna, JP Morgan Chase, Inogen, US Office of Personnel Management (OPM), British Airways, Sony’s PlayStation Network, BJC Healthcare, Anthem, Dignity Health, RSA Security, CarePlus, Stuxnet, VeriSign, Home Depot, Jason’s Deli, Click2Gov – Midwest City, Under Armour, Saks Fifth Avenue, Bithumb, Med Associates, Chili’s, Nuance Communications, Lord & Taylor, SunTrust Banks, Panera Bread, City of Goodyear, Rail Europe, LifeBridge Health, MyHeritage, Coinrail, Chicago Public Schools (CPS) and Adobe?

ALL THE ABOVE SUFFERED MAJOR DATA AND SECURITY BREACHES IN THE LAST COUPLE OF YEARS, MANY DURING 2018.

In 2017, the world saw more data breaches than any year prior. On December 20th, the downloadIdentity Theft Resource Center (ITRC) reported that there were 1,293 total data breaches, compromising more than 174 million records. That’s 45% more breaches than 2016.

 

In truth, what can ‘Little ‘ol you and me’ do when major multi conglomerates and the world governments agencies cannot protect their own systems.

The answer is “Not a lot”.

Like any other crime, do what you can to stay safe, hope you are not a target and carry on with your regular, normal life.

Data breaches and information theft is, sadly and ashamedly, something we must learn to live with. Fretting and worrying about cyber attacks and data loss will not change a single thing, but it will give your face wrinkles and make you look older sooner.

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©PaulWhite2018

Personally, I have better things to do with my life than sit here worrying.

Which is why I am such a handsome, young looking lad!

 

We are now one step closer to Governmental control of the internet

World wide web map
World Wide Web Map

Before I start this post proper, I am not a conspiracy theorist, neither am I paranoid, even if they really are after me.

I simply want to make this situation crystal clear.

Unless you have been living on Mars, or never use the internet, you will have heard about a new European regulation which comes into full force on the 25th of this month, May 2018, called GDPR, (General Data Protection Regulation).

I have blogged about this in the past, most notably way back in December 2017, https://wp.me/p5nj7r-1fK and notified people of the huge effect this would have on ALL of us when it came into force this year.

Of course, the 28-member states of the European Union: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Ireland, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Spain, Slovakia, Slovenia, Sweden and the United Kingdom, would all deny, collectively and individually, that GDRP is yet another step in the global creep towards state control of the Web.

But they would say that, wouldn’t they?

I am sure many, if not all of you, have heard about ‘The Monkey, Banana & Water experiment’ even if you are not familiar with the details.

It is a modern-day fable which was inspired, in part, by the experiments of G.R. Stephenson, found in “Cultural acquisition of a specific learned response among rhesus monkeys” as well as certain experiments with chimpanzees conducted by Wolfgang Kohler in the 1920s. Over the years, it was pieced together to form the urban legend as it now stands.

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The tale goes something like this;

Start with a cage containing five monkeys.

Inside the cage hang a banana on a string from the top, then place a set of stairs under the banana.

Before long one of the monkeys will go to the stairs and climb toward the banana.

As soon as that monkey touches the stairs, spray ALL the monkeys with cold water. After a while another monkey will attempt to climb the stairs, with the same result, ALL the monkeys are sprayed with cold water.

Pretty soon, when another monkey tries to climb the stairs, the other monkeys will prevent it.

Now, dispose of cold water and remove one monkey from the cage and replace it with a new one.

The new monkey will see the banana and attempt to climb the stairs.

To this monkey’s shock, all the other monkeys beat the crap out of him as soon as he tries to scale the steps.

After a second attempt and another attack, the new monkey knows if he tries to climb the stairs he will be assaulted.

Next, remove another of the original five monkeys, replacing it with a new one.

The newcomer goes to the stairs and is attacked. The previous newcomer takes part in the punishment, with enthusiasm, because he is now part of the “team”.

Then, replace a third original monkey with a new one, followed by the fourth, then the fifth.

Each time the newest monkey takes to the stairs, he is attacked.

Now, the monkeys who are beating up the newcomer have no idea why they were not permitted to climb the stairs.

Neither do they know why they are participating in the beating of the newest monkey.

Finally, having replaced all the original monkeys, none of the remaining monkeys will have ever been sprayed with cold water.

Nevertheless, not one of the monkeys will try to climb the stairway for the banana.

“Why,” you ask?

Because in their minds that is the way it has always been.

This, my friends, is how Governments operate, therefore we collectively accept these new rules with little resistance.Gatso_2225649c

MORE…

Take the introduction of ‘Speed Cameras’ in the UK. When first introduced they were called such.

The backlash of public opinion and media comments such as ‘Big Brother’ & ‘Nanny state’ along with vandalism and destruction of many of the ‘Gastco’ machines gave Government cause for a re-think.

In the year 2000, the system allowed local authorities to receive a percentage of revenue from their cameras. Local police and councils joined forces to form safety camera partnerships, picking out sites which the government would then fund.

Gatso camera numbers multiplied from 1,600 in 2000 to 4,737 in 2007

This caused another media frenzy and more arbitrary destruction, with the added claim these cameras were purely a revenue raising machine which bore no relation to road safety.

Anti-camera groups reacted by becoming more militant.

This was when the Government’s message changed from calling them ‘Speed Cameras’ to Safety Cameras’ and trotting out the know well-known mantra ” “It’s not about the fines or making money, but about reducing fatalities and injuries.”

Once this mantra became established ‘pressure’ groups of local citizens joined with the Government to install more ‘safety cameras’ as they were now ‘good’ for us. The revenue and money-making issues seemed to evaporate with this new dawn.

Since then Gatso have made way for the ‘Average Speed Camera’ and soon, not yet officially announced, the ‘tyre tread depth Cam’, that’s ‘tire’ for my American readers.

These cameras are embedded into the road surface and, with the aid of Lasers, that’s ‘Lazer’ in Americanese, The Treadcam reads if a car or truck that passes over it has sufficient tread depth.

Aside from just measuring the tyre tread depth, the device can also determine tyre wear patterns, tyre pressure, the tyre type and the axle load, at a cost of £43,000 pounds each, these machines will have to ‘earn their keep’.

But is anyone complaining, no, because we are all monkeys now and your Government knows this.

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Which brings me back to GDPR, the new rules… read LAW introduced by the 28 Eurostates but, because of its far-reaching regulations affects just about everybody in every country worldwide.

Of course, YOUR countries own Government(s) could reject GDRP outright, but then that would set back their part of total internet control too.

THIS IS WHY.

Recent history has made it clear any direct attempt of any government to ‘take over’ the internet/world wide web would be met with much hostile resistance.

So, this is what is happening, this is the reason why no Government outside of the European Union is opposing GDRP.

QUOTE…

“Unable to directly regulate the Net, it has become necessary to curtail, under various guises, the ability for the common man to exploit the internet’s capabilities.”

GDRP is ‘for your protection and privacy’ just as Speed… sorry… Safety Cameras are for your protection and safety.

Sound familiar?

Imagine you have a car which you enjoy driving, only the government wants to control where, when and how you drive it.

Now, they cannot have an official sat next to you all the time and they can’t take it from you, so they make you pay a ‘Tax’ to use it on a road. Even so, they charge you more to drive on certain roads by way of a toll.

Then they insist on a Government test every year to ensure your car works. They make you insure the vehicle, so they can raise more revenue by way of tax on tour premiums.

Further taxation and duties become payable on the fuel you use.

Very soon pleasure driving is a thing of the past, you now only use your vehicle when it is necessary, and you have a much smaller vehicle because it is cheaper to run and maintain.

So, without touching your car the Government has controlled what type of vehicle you have when you drive it and where.

GDRP has taken us one step closer to Governmental control of the internet.

Because to control the Web there is no need to touch the Web, just everything and everyone around it, to stifle its reach and its use, to regulate everything associated with it.

What’s more, nobody will complain as it will all be for ‘our own good’.

Anyway, as those monkeys will tell you, “It’s always been this way”.

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Like I said at the start of this post, I am not a conspiracy theorist, neither am I paranoid, even if they are really after me or control of the interweb.

Believe me, after all, I am an author.


Thank you for reading this post.

I hope you found this post both informative and entertaining, but not as entertaining as my fictional stories you can find on my own website, which is not, as yet, under the control or domination of one or more collective Governments.

Take a look http://bit.ly/paulswebsite, while you still have the freedom to browse around at your leisure.

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How to sell you book series by writing another book.

 

 

Does this title sound stupid? (Don’t answer that.)

I was trying to come up with a fancy, clever, literary genius of a title, one which would give an undeniable clue to the content of this post.

I got a few good ones lined up and then re-read them. Most were so oblique even I forgot the connection. Others read more like popular newspaper headings than a serious post about writing.

In the end, I settled for what you have above. Which cannot be too bad because here you are, reading me waffling on about something inane.

Okay, on with my post.

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Many of my indie author friends, especially those who tend to write in a specific genre, have one or more series of books.

I know writing a book series is no new thing, but it is one which has become resurgent in popularity over recent years. This is partly because of a shift in reading habits, which in turn is partly influenced by film and television ‘franchises’. (I shall not go into the reading trends and patterns regarding general social psychology of the masses here… albeit a subject I love.)

The ideal is to have someone buy a copy of one of your books and like it so much they rush out and by the whole series… or nowadays go to an online bookstore; not so much fun as browsing a ‘real’ shops shelves but quite practical, especially for social hermits.3D0BD1E700000578-4211670-image-a-35_1486740472482

Anyway… I seem to be digressing.

The problem, it seems, lays with having ‘that someone’ buy the first book of your series.

Herein lies a quandary.

Until such a person has a copy of your book in their sticky mittens, they shall never know how captivating the story is. They shall never know your carefully crafted characters, fall in love with your protagonist or hold disdain for your antagonist.

Neither will they learn how well you write, narrate or how charming a tale spinner you are. Which would all be a ‘bit of a shame’.

Oh, I hear so many of you thinking, “it’s all about promotion and marketing, that’s how you get readers.”

Well, yes and no.

Yes, it is about promoting your works, and NO… Allow me to enlighten you on my reasoning.

It is not all about promoting your books. (‘Promoting’ is a word I shall use as an ‘umbrella’ term to include marketing, advertising and such hoo-ha for the duration of this post.)

It is all about promoting you, your books, both individually and collectively, and your author brand, in a certain way.

If I were to cover all these topics, in one post, I would end up writing an entire thesis three thousand pages long, neither something I have time to write in one sitting, or, I am sure, you have time to read. So, I shall concentrate purely on one aspect and follow up, in future posts, on other relevant subjects.

As the amazingly conceived title of this post states, I shall continue discussing your book series.

It has become something of an urban legend, a myth which survives to the present day and one which far too many authors still fall prey to, that is the one which says: “if you give your first book of a series away as a freebie you will gain lots of new readers who will buy all your other books.”  

BULLSHUSH.  51ap3vRNKyL._SY300_

 

That is a lie, promoted by those who generate financial gain from (often desperate) indie authors. Free may have been a viable option in the early days of the internet when Amazon was just a simple bookstore when indie authors were referred to as desktop publishers and vanity press meant having a book for sale outside of a mainstream publishing house. (See: https://wp.me/p5nj7r-1fn )

There are ways forward, none are push and go or plug and play. Each takes time and consistent effort to achieve and not all will work equally for all authors, their books or series. Book promotion is not an exact science.

Thunderclaps, Daycause, Blog hops, Tweet chains can all form part of your overall promotional strategy… You know, the carefully planned and timed schedule you have designed. The one which ensures you maximise each promotional effort… Yeh, that’s the one, your synergetic multi-arena integrated sales stratagem for the 2018/19 marketing period.

However, few authors consider writing a further book, or two or three or more to help gain and build readership and, on the face of it, with good reason. After all, writing another book is only adding to the series and that takes us back to square one… doesn’t it?

Not necessarily.

You see, this is about taking a new approach to authors promotions, in this case, Prequels… now, I know prequels are not new; way back when, we had Charlotte Brontë’s ‘Jane Eyre’ (1874); but did you know that Jean Rhys wrote the ‘Wide Sargasso Sea’ in 1966 as a prequel and response, describing the background to the marriage Jane learns about after going to work for Mr Rochester?

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How about a prequel with a difference?

Let me ask you some questions…

What if… you could write a shorter book, a book especially targeted at attracting readers to your current series?

What if…  a group of authors would help you promote that book?

What if…  a book brand would include your book in its promotions, making it constantly visible to a global audience, online, in magazines and via social media?

What if…

What if…  you became an Electric Eclectic author?

EEgrunge

Currently, Electric Eclectic are well known for their ebook Novelettes, their short stories books which help connect readers and authors.

But now, Electric Eclectic is launching a form of book they call a ‘Proquel’

These are Prequels, Character Backstories and Parallels designed specifically to introduce readers to your book series, in fact, the name Proquel is simply an amalgamation of the words promotion and prequel. (Pretty cool, yeah?)

Now… unlike many books, an Electric Eclectic proquel is unashamedly a promotional tool. While there is no compromise regarding the quality of content or storytelling, these books do not have to be full-length novels, but novella’s, with a suggested word count of between 17K and 40K words.

Once assessed and accepted by Electric Eclectic, your book(s) benefit from all the marketing and promotional activities of Electric Eclectic and your fellow EE authors.

You will have your books on the Electric Eclectic website along with a personal author page and much more. You can check out the Electric Eclectic website HERE.

And…this is the BEST BIT… you make money on your proquels too… yep, you still earn full royalties on your book sales. future

 

Electric Eclectic is NOT a publisher and does NOT take royalties.

You will get all the above for a minimal fee… and I mean a minimal fee.

You have nothing to lose.

So, why not find out more about becoming an Electric Eclectic author and, how writing just one other book, could help you sell your whole series?

With major ground shifts and changes occurring throughout the publishing and online worlds, becoming an Electric Eclectic author could be the best decision you make this year.

Simply Email EEbookbranding@mail.com for further information.

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