Why I am talking art on a writing blog.

18057669_1501972326479580_5648823512484096682_n

I have, at last, found enough time to catch my breath and write a new, long overdue post for this blog.

You see, I have had a busy start to this year.

First was the publication, in January, of my first children’s book, The Rabbit Joke, which is designed primarily as a ‘read to me‘ book.

A book for parents or older siblings, to read to the younger ones. The Rabbit Joke lends itself to being read to groups in schools and kindergartens too.

The Rabbit Joke is an outsized, hardcover, fully illustrated, perfect bound, landscape book, from https://www.peecho.com/print/en/263512

rabbitjoke-nominate


In February, I released ‘Life in the War Zone’ a collection of stories, based on true accounts, of what life is like living between warring factions in an area of conflict.

Life in the War Zone takes a serious, no holds barred look at the devastation and trauma of life in the battlefields of the Ukraine, Syria, Afghanistan, Iraq, Bosnia, Serbia, Croatia, Israel, Palestine, Libya, Lebanon and El Salvador.

Ebooks are available direct from me, via my website. http://paulznewpostbox.wixsite.com/paul-white

Paperbacks from Amazon.

USA https://www.amazon.com/Life-War-Zone-collection-personal/dp/1542338700  

UK https://www.amazon.co.uk/Life-War-Zone-collection-personal/dp/1542338700

litwz4-to-size


Also during February, I published a ‘Coffee Table’ book called ICONIC, or to give it its full title, Iconic – Legends of music immortalised in art.

Iconic is an 8 x 8 inch, hardcover, perfect bound, glossy, book, containing a number of my own artworks, portraits of some of the most well-loved musical talent ever known, such as David Bowie, Amy Winehouse, Buddy Holly, Jimi Hendrix, Elvis and many more.

With each portrait is an abridged biography of each artist, covering their life and times. https://www.peecho.com/checkout/14716200169619823/279042

076b096c526b348cc767d112c01ba6bb


March saw the publication of The Pussers Cook Book.

This became an instant hit and an Amazon bestseller. It is still, as I write this over a month after the books launch, at number three in its Amazon category.

The Pussers Cook Book details twenty-two of the best loved dishes, served on Royal Naval ships circa 1960’s to 1980’s. Along with the recipes, there are plenty of jokes and tall stories, some legendary myths are also dispelled!

You do not have to be a sailor to enjoy the Pussers Cook Book. It makes the perfect gift for a freind or loved one.

Paperbacks from Amazon. goo.gl/eTwfWN  

Hardcover from my printers.  www.peecho.com/print/en/282666

18055898_1502182149791931_1326578662584780090_o


You will see by this, why my time this year has been at a premium.

Now, I have touched on art, as in the title of this post, by mentioning my tribute to the great musicians in the book, ICONIC. Which clearly shows the link between writing, books and art.

As do all those millions of books with illustrations, photographs, pictures and images inside. Let alone the amazing and wonderful artistry shown by many book cover designers.

In that respect, books and art are almost inseparable, and never exclusive.


But there is more…

Art has always been a ‘go to‘ place for me, when I need to rest my mind from concentrating on writing. Whilst my form of art, digital painting, is still a creative discipline, it is creative in a totally differing way to the mindful concentration needed for writing.

In that respect, I find creating digital art relaxing, even ‘freeing up‘ the subconscious mind to continue its own creative endeavours, whilst I take my consciousness on a holiday of colour and form.

The problem arises, much as it does when writing, or I should say, when one has finished writing and has published their book.

Who will see it, who will read it, who will buy it?

It is all well and dandy to have a book, three books, ten? Sitting on the shelves getting dusty and covered in cobwebs. What we want, what we need is someone (Many someones) to come along and actually read our words.

The same is true of art. What is the point of creating wonderful, thought provoking, stimulating images if they are simply going to be stored as a digital code on a memory stick. If they are never going to be made onto a canvass, or a poster, or even printed onto a tee-shirt or coffee mug?

Both of those scenarios are, in my humble opinion, a total waste of time, effort and creative energy.

So…what to do about it all?

I have done a few things, in between launching and promoting my books! And I am unashamedly promoting them here. After all, why should I not?

Firstly, I have made a Facebook page to help direct people to my works.

The main site is my artwork website, where you can browse through a selection of works albums and find links to the other places my work is available. https://goo.gl/pyPI7i

371105aefbe2a12bf6c4d7632b436dd2

I have a compilation of distorted portraits I call my ‘Boggle Eyes’ collection available on Fine Art America. There are additional collections to be added to this site soon. https://fineartamerica.com/profiles/11-paul-white/shop

855e99385918691085216ea42c85ffb2

I have a couple of designs with Threadless and shall slowly add to these as I create new work for that site.  https://paulwhiteart.threadless.com

97e9c3027b76845a298722a3ecc7b96c

Finally, I have a few pieces of art, more graphic design oriented, on a site called Redbubble. https://www.redbubble.com/people/DesignPeeJay/shop?asc=u

ec28b96acff613a58a4968a9965f6ec5

If you are an art lover and would like to support my endeavours in this field you can help by becoming a patron, at patreon. As an artist’s Patron you will receive an range of benefits in return for your ongoing support. https://www.patreon.com/paulwhite

That is why I am talking about art on a writing blog.

Thanks for reading this…if you have read this far!

I will be back to posting my normal Ramblings from now on.

Cheers, Paul.

 

 

 

 

 

How I kept ‘The Pussers Cook Book’ high on Amazon rankings.

p1

Okay, so this is a post about marketing books, or rather it is a post about one of my books that sold particularly well. (At least in the first few weeks after publication).

I am NOT a marketing guru. I have no special formula and am not trying to sell you anything, get you to subscribe, donate, join a club or even buy the book in question… or any of my books… but you can if you wish!

I am uncertain if my book would not have performed as well if I had done absolutely nothing, if I published, sat back and waited. (Although I doubt it)

The reason I am writing this post is to share with you, (my Indie author friends and colleagues), the history of first few weeks of my books performance on the Amazon sales platform.

I hope you can take something, even one small factor from this and use it to enhance your own sales, or at least gain further insight into what makes books sell. Or not!

To understand and to place the following information into context I need to explain how the book came into being and the lead up to release. So, I’ll take the Advice of Winnie the Pooh and start at the beginning; as “That’s a very good place to start”.

The Book in question is The Pussers Cook Book.  The Amazon hyperlink is https://www.amazon.co.uk/Pussers-Cook-Book-Traditional-recipes/dp/1544690584 if you want to take a look, or get a copy (hint hint).

The Pussers Cook Book contains twenty-two recipes of traditional dishes served in the Royal Navy during the 1960’s to the 1980’s. Apart from the recipes, it contains a factual historical information and social comment, written in a witty and humorous style.

The book is listed under this Amazon category: Books > Food & Drink > Reference & Gastronomy > History of Food. (It is currently ranked No.3 as I write this).

The creation of this book came about after many conversations with other veterans. Most hold the food they ate during service in some esteem, some higher than others! What was clear among all personnel was the huge part food and dining played in keeping moral and spirits high during deployments.

With that in mind, I started to search for a cook book containing some ‘Good old British Naval recipes’ and came up with absolute zilch, zero, nada.

There are American forces cook books, Royal Australian Naval recipes, South African, Indian, but I could not find a single book which recorded any Royal Navy dish.

This is where it all starts!

So… I asked in several forces forums who would be interested in such a book, who would share stories and memories of food and dining from their time in the service. The response was substantial and led me to believe there was a market, an audience for such.

I had found a niche, a ‘gap in the market’ so to speak.

A few months later I had compiled and written The Pussers Cook Book.

Now for the nitty gritty about the promotion.


PLANNING.

As I have said above, I spoke to a quantity of people about creating a Naval recipes book and kept the contact details of those who expressed a solid interest in such a book.

Once I was ready to release The Pussers Cook Book, I posted a string of ‘Coming soon’ social media announcements to the groups I identified as being the books prime market, ie Royal Navy/ex royal navy/military/FAA/RFA/ex Forces/Veterans sites.

Many which I had joined since conception of the book in readiness for its launch. This gave me time to build a good, solid reputation and establish myself as a known, trusted and active member of these groups. You may consider this rather mercenary, but I see it as good business sense.

This type of planning and foresight takes a lot of time, work and effort. But once you are accepted, initiated and integrated, the fact that you an established part of a close, sometimes closed network, will pay dividends in many future endeavours.

It is a commitment I think is worth the time and energy needed to sustain the relationship.

The second part of my advanced planning was to design some posters and flyers, and the preparation of initial of blogs needed to spread my message, in a colourful and eye catching way, when posted on social media.

The next was ensuring that my book is listed with ‘book sites’ such as Goodreads, Authors Den, Authorsdb, Promocave etc. And, of course listed on my own website.

Added to this is obtaining listing on other sites servicing my targeted market. In this case, military historical sites and archives, military book, gift and paraphernalia stores, Naval museums. In fact, anywhere that has a library, store, shop, or service which does, or could list books or carry a link. Not forgetting any of their private forums, even those with fifty or sixty members…I would be happy with 1% sales from these.

Once again this is time consuming and often boring, but it is getting all your duck in order before taking the plunge.

Once all these items were in place, I was ready to promote the book.

Before the next step, the launch, I must explain that I made The Pussers Cook Book in two formats, a Hardcover version and a paperback.

This post is ONLY concerned with the PAPERBACK version as this is the only format available via CreateSpace/Amazon.

It may also help to know that it is a 6×9, full colour, fully illustrated book. (hence the price)


LAUNCH.

I decided that a ‘soft launch‘ of The Pussers Cook Book was most appropriate, as this book is targeted at a niche market, a major launch, such as a Thunderclap or Facebook party would have been irrelevant and had little effect on the initial ‘reveal‘.

The launch therefore consisted of a major blitz on as many social media groups as possible, over as many platforms as possible. In this case it was Facebook, Google Plus, LinkedIn, twitter, Tumblr, Ello, Yeopen, StumbleUpon, Flipboard, Pinterest, WordPress, Blogger and so on.

Along with all those private sites and forums directed at Military and ex-military personnel I mentioned before.

The first day or two the book was only available from CreateSpace, as it takes a day or two to appear on Amazon sites.

If you look at the beginning of the sales chart, the launch date of the 17th of March, (it was late at night, so the figures show as/from the 18th), you will see that sales were instantly quite good. It looked like all that planning, all the time effort and the brainstorming had paid off.

Until… March the 21st when it all died off!

I still have no idea why this was, perhaps it was something to do with the listings on Amazon becoming live?


PROMOTION

Like everything concerned with being an Indie author it takes work, hard work and lots of it.

Pushing your sales is just one of the areas that you must concentrate your efforts. This is what I have done so far in relation to The Pussers Cook Book.

On the 26th of March I saw the sales figure slow for the first time.

I was ready for this. I had a plan, well it was more of an idea which I formulated after reading several various, (unrelated) articles about books, business, SEO, other authors, and a host of topics I cannot recall!

My plan was to try and push the name, the title of my book to the front of the search lists on the prime search engines algorithms.

Now, most probably you know little about how ‘SEO’ works. You are not alone, neither do I!

BUT I had gleaned a basic understanding, or at least an understanding of the logic behind the principle of how SEO functions. It was with that limited knowledge that I made my next move.

I sent a post asking people to ‘google’ my book by name on whatever search bar they were using, Google, Yahoo, Bing, Edge…whatever.

I did this with emails to other contacts around the world, and on all social platforms and forums. I asked my son, cousin and friends to do the same, to share and re-post the request, and to ask others to do the same.

I was trying to drive the search for ‘The Pussers Cook Book‘ or The Pussers cookbook’ etc. as viral as I could.

It worked.

Within 24hrs The Pussers Cook Book was showing as the top 6 to 8 listings on most searches, eventually making it to the top 10 lists on about every search engine.

The chart shows a boost of sale from that date. I like to consider this a direct consequence of that SEO attack…but again, I have no control specimen to compare effect.

It could simply be a coincidence?

On May the 30th I saw the trend of sales slipping, so I gave the book another boost by simple advertising, posting updated posters and status’s on social media.

April the 4th I noticed the figures dip once again. This time my marketing effort was aimed at the sites I term non-prime. These are the sites that are peripheral to major networks, or adjacent in content and demographics, to the mainstream platforms, but still play a key role in my marketing strategy.

Such sites, I am sure, will differ greatly from person to person and book to book. Much of regarding any site as such is whole subjective.

April the 8th I am have convinced myself, The Pussers Cook Book has run its natural course of being an Amazon bestseller for an Indie author. This is, no doubt the start of the natural decline in sales.

With a hurriedly conceiver promotion, using Easter as a gimmick, “Last chance to get/gift a copy before Easter…etc, blah, blah…” I hope to squeeze out a few more sales and try to keep The Pussers Cook Book as high in the charts for as long as possible.

The reason is, the higher a book’s ranking, the more visibility it is given by Amazon. The more it can be seen the higher the likelihood of getting an extra sale, or three.

If these sales keep the book up in the ranking, the more it will been seen…..& so on. As the sales decrease so does a books appearance. The alternative is to spend a fortune on paid advertising with amazon and Facebook etc.

So, as much self-promotion and marketing you can do without giving the ‘big boys’ a fortune the better it is.

Remember, whatever you spend on, say an Amazon advert, is the amount you must earn in royalties from Amazon, BEFORE you start making any money. All the while, on each sale you do make, Amazon will still be taking their cut. Think about it.

It is now, as I write the 13th of April, 27 days, a month – all bar the shouting – The Pussers Cook Book has been at the top, not bad for an unknown Indie author.

I shall do another marketing blitz over the next day or two. In fact, even this post is part of my overall marketing plan. It has raised awareness of the book, which you will notice I have repeatedly given its full title of ‘The Pussers Cook Book’ throughout this blog post. Hinted that you should at least Google it, if not get yourself a copy (another hint).

What I am trying to convey is, never miss an opportunity…you never know where it might lead.

I do hope that by sharing this with you, you can take something constructive or reassuring from it. Even something that makes it worth getting yourself a copy of this book, or any of my fictional works, as a thank you?

I know sales will now slow. It is inevitable. Yet, I do hope the book will ‘tick over’ for the foreseeable future.

For now, I have four ‘Works in progress’ I must complete; you never know one of these may be my next best seller?paul-white

Here’s hoping.

Paul.

 

 

 

 

 

 

 

 

 

 

Why the ‘The Pussers Cook Book’ is an Amazon bestseller.

p1


Just over a year ago I was having a conversation with some other veterans, ex-Royal Navy Sailors. The subject soon turned, as it so often does, to food.

All serving and ex-military personnel will tell you how important is a good, hearty meal. Food is the mainstay, a necessity in keeping the spirits up; especially when you are away from home for a length of time.

Food keeps one’s morale high and give the troops something to joke and joss about; however good or bad any meal may actually be.

Mealtimes are sociable occasion, a time to share stories and tales, to catch-up with mates and comrades, to bounce ideas, hopes, dreams and wishes for the future off old friends.

This is one reason why so many military personnel carry with them a like, a fondness of certain foods, of certain dishes, often giving them strange names which civilians find unfathomable.

I looked, searched the bookstores and internet, trying to find a book which contained those very dishes I loved, or loathed, during my own Naval career.

I could find recipes books from the American Navy, even one written by an Australian sailor. Yet I could not find a single book which housed the main, the regular, the most popular and well-known dishes from the Royal Navy.

I decided it was about time such a book existed. So, I wrote one!


Hence ‘The Pussers Cook Book’

.

Luckily, I was a Naval Cook during the 1970’s. This enabled me to compile a book which not only gives recipes for food, but also explains many of the Naval terms, the slang, the colloquial language given to foodstuffs, kitchen equipment and canteen etiquette.

Along with Twenty-two traditional recipes for food from the 1960’s, 1970’s and 1980’s, are a few insights into things such as Limers, Grog and Khai.

This book confirms historical facts and dispels some myths that ‘Jack & Jenny’ believed true.

The Pussers Cook Book finishes with a round of observations from ‘Jolly Jack Tar’ himself, on memories of the places he could once find ‘Big eats’ after a ‘run ashore’.

If you are a serving member of the armed forces, particularly Royal Navy, Royal Marines, WRNS, Fleet Air Arm or Royal Fleet Auxiliary, or if a family member once served and is now a veteran, then The Pussers Cook Book is a must to own yourself, or as a gift to someone you love.

The Pussers Cook Book is more than a simple book, it is a book of memories, a historical record of military social life and it is a legacy. One which can be cooked, smelt and savoured, bringing those loved and missed dishes, along with those fond memories, back to life once again in a way no other book could possibly manage to do.


The Pussers Cook Book is full colour, fully illustrated and available in both Hardcover and Paperback.

To order the Hardcover version go to: www.peecho.com/print/en/282666

To get the Paperback from Amazon:  goo.gl/eTwfWN

Pussercook book REAR FV cover

Life in the War Zone

This is NOT a war story

.

litwz4-to-size

The modern day civilised world we know is little more than a fragile moment balancing on a knife-edge between the evils of avarice and the struggle for dominant authoritarian supremacy.

Caught in the maelstrom between the warring factions are the innocent lives of civilians and children, the unsuspecting conscripts and misguided volunteers on all sides.

Conditioned, indoctrinated and convinced by those who have only power and ultimate wealth to gain, are those whose personal stories are revealed within the pages of this book.

Life in the War Zone takes a serious, no holds barred look at the devastation and trauma of life in the battlefields of the Ukraine, Syria, Afghanistan, Iraq, Bosnia, Serbia, Croatia, Israel, Palestine, Libya, Lebanon and El Salvador.

This may well be the book they would rather you did not read.


Life in the War Zone is a collection of poignant, eye opening stories and articles, written primarily as fictional accounts, yet based on true experiences of people living and working in major war zones around the globe. Each story and article has been formed from interviews, discussions, reports and dialogues from those directly involved and affected by conflict.

Paul White has gently coaxed, from the depths of people’s hearts, the truth of how destructive and debilitating the effects of war are to individuals, families and entire communities.

Each tale reflects true events; Paul has managed to elicit the emotions, the feelings and the inner anxieties of those whose accounts are represented here.

Yet he has also found stories of great courage, fortitude and resilience of human spirit strewn amongst the detritus of war.

Whilst these stories are particular to the individuals to whom they belong, the sad fact is they can easily be told by so many.

This book may be finished, but sadly the strife continues.


PURCHASE LINKS

Paperback.

https://www.createspace.com/6835323

UK https://www.amazon.co.uk/s/ref=nb_sb_noss?url=search-alias%3Dstripbooks&field-keywords=978-1542338707

USA https://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dstripbooks&field-keywords=978-1542338707

Ebook purchases

Direct from the author via his website, http://paulznewpostbox.wixsite.com/paul-white

Your choice of format, (AZW3/Mobi/epub etc.) PayPal only.

WATCH THE VIDEO NOW

 

Why do I write in the way I do? (An answer.)

Writer Picture

I am often asked, as I am sure many authors are, “Why do I write?”.

This is not a straightforward or easy question to answer comprehensively. In fact, if I were to answer that question in full, it would be an extremely long essay.

Which is the answer I gave a few days ago.

However, that question was followed by one which made me think, a question I was, at the time, unprepared to answer constructively.

“Why do you write in the way you do?”

This question made me think, beyond the basics of ‘style’ and further than ‘narration’ alone.

So, in the regular and rambling way I use in my blog posts, I shall attempt to convey to you my thoughts on this question.

They are as follow……

I do not write a particular genre of fiction.

Romance stories generally demand detailed character descriptions, a slow build-up of intensity to climax. (Excuse the pun).

On the other hand, Horror readers want faster paced, less detailed, more action books which cut right to the core. (Sorry, I can’t help myself).

By not being a genre writer, I have not developed a style limited by the parameters of reasonable expectation of those readers.

Neither do I write for a syndicate publisher, such as Mills & Boon, who have strict plot and style guidelines and can drop any contributor in an instant, should their suggestions not be strictly adhered too.

I am a truly free, independent author.

I have written an offbeat tale of abduction and intrigue, which is also a romantic story, a AofRDVtale of finding oneself and humorous yarn all rolled into one. It is ‘The Abduction of Rupert DeVille’. Available on Amazon, just click the link!

This book alone breaks all the genre specific boundaries it touches upon.

I did not set out to intentionally break any rules, I simply ignored them all and wrote the story I wanted to write.

I have also published two collections of poetry.

The basic premise of each is human emotion. Fear, love, hate, anger, regret and so on. I like the challenges of poetry. The differing forms, such as haiku, present wonderful opportunities to develop wordsmithing skills that can be adapted to storytelling.

That is how I like to think of myself, as a storyteller, a mythmaker; weaving tales into people’s consciousness, making them re-think and to consider life and the world around them in a way they may never have done before.

My book collection, three volumes of short stories called ‘Tales of Crime & Violence’ are designed to do just that, to make the reader reconsider their point of view, to side-swipe their general conceptions, to come at them from left field and leave their minds floundering with a myriad of questions, questions they now find they are asking themselves. (Click the link, or image)

oie_transparent

That is what a great story should do. It should stay with you, lingering within your mind a long time after you have closed the final pages of the book, maybe even forever?

I have also written a children’s book and non-fiction stuff. Very different disciplines than writing standard adult fiction of any sort.

I am, at the time of writing this, working on a novel about an escaped psychopath. ‘Floyd’ is out on a bloody revenge spree against those who had him committed. This book must be considered a ‘Slasher’ type of story. It is a crime thriller certainly, a horror…in parts possibly, but not really.

Once again, I am writing what I want to write, in a way I want to write it. The style and narration I am using is unique to this book. It is not one I have adopted previously.

Which, in a long winded and round-about way, brings me back to the original question of “Why do I write in the way I do?”

Taking note of the above (and remembering my independence), has allowed me to indulge in many experimentations with style, narration, pace, plot, POV’s and all the other ‘literary technical stuff’ writers put far too much emphasis on when discussing writing.

Each of my novels are written from a totally different personal perspective. Making each quite distinctive from the last. Even so, my personal mark is to keep an element of humanity, of emotion, of people’s dreams, hopes and fears running through all my fictional stories, even those involved with psychotic killers!

My short stories reflect those same values, the human passion for life, the experience of relationships, of desire and love, of living, of loss and of death.

I like to explore these areas of the human psyche, areas often forgotten or neglected by other writers and authors. I like to reveal them at a certain pace, a pace which suites the individual story being told.

In some I might come at you from the shadows, smashing into your mind like a train wreck. In another it may be an insidious creep, slowly weaving itself between your receptive neurons, until that is the only thing your mind can focus upon.

This is where the poetry and experiments with lexicon come to the fore; they allow me to use words as a basic material, melding and moulding them, twisting and forming them, until they convey to the reader, not only the description and facts, but the feeling of being there, of being within, of being part of the nether world where my story lives and, without doubt, to see, hear and feel the trauma, the worries, the excitement and passions of my characters as they stagger from one conflict to another.

You can read several my short works at https://alittlemorefiction.wordpress.com/ I always have a few stories on this blog, although I do delete and change them at random intervals.

So, in brief, that is my answer to the question – ‘Why do I write the way I do.’

I hope you can pick something useful out of this.

Thank you for reading, Paul.

 

 

 

 

 

 

 

Looking into the Abyss

NEW RELEASE

HELPING TO SAVE LIVES

looking

Looking into the Abyss is an eclectic collection of short stories from eleven authors from across the globe. These authors have banded together to help save the Rhinoceros from ignominious death at the hands of illegal poachers, who are intent on harvesting the rhinoceros horn for profit, driven by organised criminals feeding the black markets of, mainly Eastern Asian countries.

Buy purchasing a copy of Looking into the Abyss today, you too will be helping to raise awareness, helping to save a rhinoceros’s life and helping to protect the species from imminent extinction.

Looking into the Abyss is available in Paperback and Kindle.

UK https://www.amazon.co.uk/dp/1539868923

USA https://www.amazon.com/dp/1539868923

Kindle Worldwide  http://authl.it/6bo