Moment of the Muse

How often do you struggle for something to ‘write about’? or face the so-called writer’s block because you cannot find a topic for your next piece?

I know many writers frequently struggle with finding subject matter. It is something I hear often via author groups and writing associations.

I am a prolific writer, yet have never suffered from either of the above.

Most often, I can be found tapping away on my keyboard as I continue my ‘works in progress’.

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I usually have a few of these on the go at once; non-fiction, a novel, some short stories, a compilation, it is pretty much par for the course.

I have files called ‘stuff & stories to read’; ‘story Ideas & notes’; ‘more writing notes’; ‘other stuff’, and so forth. Each file has sub-files, documents, snipped pages, images, sticky notes and a plethora of summaries, transcripts, annotations, memoranda, footnotes and odd bits I am unsure what to call.

The overriding connection is, they are all my Aide-mémoires to moments.

Some of these notes were transferred from my notebooks. I tend to carry at least one notebook with me at any time, generally, a small flip-type book. If I am leaving the house for any length of time. On long journeys and holidays, I take several, so I always have one to hand.

The jottings in these books can be about a place, a view, something said to me, part of an overheard conversation, or an observation. I even have notes about signposts I find amusing or incoherent.

Other items have been stored from browsing the net, finding ‘stuff’ while researching something entirely different. Some are from messages, spam, sales emails and so forth.

Occasionally reading another’s story sets my mind racing along parallel paths, so I need to scribble down my thoughts of the moment. The result of the stories which develop from these are a far cry to the original stimulus, but sometimes one needs the initial jolt to send the imaginings down a certain pathway. image_block_full_iStock_68956147_XLARGE

These files also include part stories of various lengths. They are from a single sentence or paragraph through to several thousands of words… unfinished works if you wish.

Some are my deletions and edits of other work. The bits I cut out. The parts which did not make the final manuscript or published book. Waste not, want not. They can all be used again in one form or another.

But, the point of this post, each and every one of the notes in those files have come from a ‘moment’, a single moment I have experienced during my life.

After all, life is simply a matter of moments, one after another, after another, like the single frames of a cinematic film they whirr past us in a seemingly continues unbroken stream.

I believe great writing is having the ability to capture any one, or more, of those given moments and revealing its secrets, sharing them with all who will read your words.

Even the longest of novels is created by producing a string of ‘scenes’. Each scene depicting a moment.

Personally, I have a fondness for creating shorter stories, anywhere from about 250 words to, say, twenty or thirty thousand. My favourite though is around 2,500 to 6,000.

This proposes the challenge of making a captivating tale, one with a ‘proper’ beginning, middle and end, with so few words.

I feel the main test of writing such a short story is to examine the writer’s skill, in not only having a complete story but one which burns its presence, its being, into the mind of those reading it. A great story should ask questions, probe the beliefs, principles and convictions of the reader.

Which leads me back to the start of this post where I asked,

“How often do you struggle for something to ‘write about’? or face the so-called writer’s block because you cannot settle on a topic for your next story?”

My belief is you may be overthinking the issue.

Do not try and think of an entire story, of a whole scenario, before you put pen to paper. Just take one moment, one seemingly insignificant moment of your life and write about that.

Think about today. What has happened to you, with you, so far today?

It does not have to be anything exciting.

Not all stories need to have a romantic outcome or bloodshed, murder and mayhem splattered across their pages. The characters do not have to be heroes or superhuman, to have suffered or survived.

Ordinary people, people like you and I have stories to tell too. Try telling one or two of those. Stories and tales regular, normal people can relate to and understand.Article_wakeup_tired

What did you think of the moment you awoke today… write about that?

Expand on that.

Why were you thinking it, what does it relate to, who was involved, what will be the outcome, can you change it? Do you want to change it? Can you stop it changing? and so forth.

Become your character. Believe you are they. Wholly, totally convince your muse you are.

Open your heart, let your soul pour forth. Be honest with yourself. Don’t force it.

Your story will come and it just may be the best thing you have ever written.

Grab the moment, grab the moment of the muse.

 

I’ll leave you with an instant.

A while ago, I read a social status in which a young lady was distressed regarding her writing.

It seems her family, particularly her father, not taking her wish to write seriously, held little interest in what she was writing about, suggesting it would be better if she wrote about him.

Of course, this is not what this young lady wanted to write about. She did not want to write about her father. She wanted to write about something she knew, something she understood.

But everything she had written so far was slighted by her own father. Not very supportive, encouraging or helpful.

This made it extremely problematic for her to choose a topic or subject which would not amplify the situation further.

I shall not repeat the derogatory remarks made or the well-meaning, but pathetic and ultimately unhelpful, words of comfort offered on social. But all the responses took this young ladies post on its surface merits.

The deeper conflict was her relationship with her family, particularly her father and the anxiety it created within her.

This stress was heightened by her desire to write something meaningful while not adding to the household turmoil. Yes, she could have written in secret, but it was obvious she wanted, even desperately needed the encouragement and backing of her family.

All this young girl was looking for was some reassurance. She needed positive reinforcement from her family.

I suggested she write exactly what she posted about. The conflict with her father, why she wished to write and why she wanted to write the things she did. How hurtful her fathers’ remarks were and how the lack of support was so dispiriting.

I proposed she then gave her family the manuscript to read and await a response.

She now has a new laptop her father bought for her writing and a small desk in the corner of the room where she can work uninterrupted.

This is a true story.

As I said above, my advice is;

Open your heart, let your soul pour forth. Be honest with yourself. Don’t force it.

Your story will come and it just may be the best thing you have ever written.

Grab the moment, grab the moment of the muse.


If you want to see my books, find out what I am working on or contact me, then visit my website, HERE

 

 

 

 

 

 

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Associating the Oblique and Ambiguous.

 

Firstly, a note:jot_a_note

It is a while since I have written a post focusing on the process of creative writing.

The reason being, I have said much about other ‘stuff’ associated with authoring and publishing. Stuff I felt important enough to warrant writing about.

However, doing so led me away from the core value of this blog, which is to give, in my usual rambling and rather haphazard way, tips, advice and suggestions on improving one’s writing skills and understanding of authorship.

Those of you who follow me will know I do not write in a scholarly constructive fashion, because I do not consider myself a teacher or an authority of literary genius.

I prefer to allow indefinite abstract descriptions to suggest and evoke one’s own perceptions and introspection to convey the messages in each of these Ramblings.

In my heart of hearts, I believe the soul of the writer, the artist that lays within, is the greatest asset of all. No one can learn to write unwillingly; the writer must have love and passion above teaching and education.

A writer must want to write, above all else.

So, with those matters cleared away, I guess it is time to reveal what this article is about.


‘Association’

As a mass noun, the definition of this word, according to the Oxford English dictionary is, ‘The action of making a mental connection’.

Regarding fiction writing, I would take this two steps further and say it is, ‘The action of making a mental, sensory and emotional connection within one’s imagination’.

However, to create such a powerful, multi-sensory consanguinity within a reader’s mind, requires the writer’s understanding and needs them to be adept at wordsmithing.

To me, the word ‘wordsmith’ is a wondrous, self-describing noun.

Imagine standing before a blazing forge, gauntlet covered hands, leather apron, large metal tongs holding a glowing red-hot bar of iron. The other hand wielding a heavy hammer.

Smell the fire, the heat, hearing the Smithy as he pounds the almost molten metal into the shape of his choosing. Not an easy task, one which takes many re-heatings and coolings of the metal. One which takes countless strikes with the hammer against the solid block of the anvil before anything recognisable is formed from the raw metal.download

This is what I envisage when thinking of the word ‘wordsmith’.

My ‘association’ is with the hours of sweat and toil it takes to form a loose jumble of letters and scattered words into a coherent and meaningful sentence. To mould and form each word so it fits seamlessly with the next, so they all flow in a smooth, well-paced fashion to complete the paragraph.

The result of a Blacksmiths work is more than just flattened and twisted metal, it is a product purposely shaped into a functional object, decorated to enhance its appearance, creating an article of both beauty and reason.

Such should be our undertaking as writers. Our words should not only serve the functionality of revelation but create a pathway of beauty and intrigue for our readers to follow. Our tales should hold within their very form the pure essence of captivation, of fantastical fiction.

To do this we must weave that very essence, the distillate tincture of association within our words.

“That’s fine for you to say,” I hear you mutter.“But how do we do that?”

My answer is to consider the word this post is about, consider ‘association’. The association of words.

Now, many of you will be thinking ‘thesaurus’ because that is what a thesaurus is all about, isn’t it?

Well, yes and no.

You see, when I talk of word association I am not merely speaking of functional words you may find within dictionaries and thesaurus. Neither am I considering which words may be grammatically correct. I am talking about creativity, of creative writing. Of breaking the rules when it lends to better or even great storytelling.

Those among you who write poetry may, or at least should, have a greater understanding of the flexibility of words, how they can be moulded to convey more than their basic meanings. Particularly when two or more are used in conjunction, oblique, ambiguous or both.

Wordsmithing in fiction writing utilises what is learnt through the poetic principle, includes and encompasses it within the whole wordsmithing process.

As a way of explanation, I’ll take an excerpt from one of my short stories, ‘The Bridge‘, taken from volume three of my short stories collection, ‘Tales of Crime & Violence’

Out of context, I think this is a rather unremarkable excerpt. Even so, once studied while holding the concept of association in mind, its secrets are revealed.

The Humber Bridge is monumental. It is suspended by a mass of giant pythons, twisted metal cables one hundred feet above the sludge brown of the river. From tower to tower it is one mile and the road continues to reach out from there, grabbing the riverbanks with blackened tarmac and concrete fingers.

Yet, for all the earth destroying steel and concrete construction, the bridge has an illusion of beauty that is enhanced by nature itself. Somehow the two blend, even complement each other, an amalgamation of converse contraries.

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The Humber Bridge

Firstly, the suggested size of the bridge is stated, in an emotional way, by using the word monumental.

It is then revealed to the reader this is a suspension bridge.

Using the term ‘mass of giant pythons’ is suggestive of and leads into the next sentence ‘twisted metal cables…’

Here are the first wordsmithing associations.

Most people know what a suspension bridge looks like. The story could be told by simply stating this bridge is a vast suspension bridge.

The following words about metal cables could have been just that ‘metal cables’. But the addition of ‘twisted’ is used specifically because of its association with the commonly held image of snakes.

We have now created an image in the reader’s mind of ‘giant twisted pythons holding up a bridge’. Which is a far better read than say, “a large bridge held up by steel suspension cables”.

To continue, the height of the roadway on the bridge is given, one hundred feet, so is the fact the bridge is above a river.

So, once more, the story could read “… a large bridge held up by steel suspension cables one hundred feet above a river…’ Which factually would be correct, although it does not make a very captivating or entertaining read.

Moving on, the incorporation of the words ‘sludge brown’ is purposeful. Not only to transfer the perceived visual perception of a dark river but to almost subliminally link back to the snake imagery by suggesting colour association while taking into consideration most people visualise a river as ‘winding’ or ‘twisting’. Another correlation.

While this imagery of bridges and pythons is building in the forefront of the reader’s comprehension, there is also the fact the author is creating an atmosphere of dark foreboding; or at least the idea of something ominous germinating.

Sludge brown, twisting, python, mass, all have links with the nefarious.

The next ‘s sentences structure reinforces this unease.

The factual description of the bridge is given, but this is enhanced by a form of predicate which strengthens the sinister. “… the road continues to reach out from there, grabbing the riverbanks with blackened tarmac and concrete fingers.”

Reaching out, grabbing, blackened, fingers; all strong adjectives which focus on creating a sensory awareness of the underlying drama.

While a person may not be fully aware why, or what effect these words are having as they read, you can bet your bottom dollar their subconscious will. Personal and social belief, acquired by myth, legend and the silver screens of Hollywood has conditioned us to be susceptible to even the slightest of suggestive input.

It is also a long-proven fact when one reads, they absorb far more, far quicker than by any other method of communication.

The above example is a rather direct and implicit one. But there are stronger yet more oblique instances.

Like these, from my poem ‘Doorway’

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This side or that.

In or out.

With, without or within. Feast on the cornucopia of having or scrabble naked in the dry dust of want. Birthright or luck? Fertilised or barren.

Life or death.

Simple. A wooden frame. Harsh nails, forged from iron, blood and sweat in the furnace of forgotten hopes. Spikes driven deep, driven through, splintering the flesh of being, binding into cold stone of indifference. Hanging forever, bearing the pain for an eternity.

But not so simple. A sign, a warning, a barrier. Invisible in its presence of possibilities lost, scorned, unfound, unbelieved. Open but empty, a nothingness that stops you dead in your tracks.

Division.

This side or that.

In or out.

With, without or within. Feast on the cornucopia of having or scrabble naked in the dry dust of want. Birthright or luck? Fertilised or barren.

Life or death.

Lost or gained or never had. Can you lose what was not? Can dreams die or do they fade away; decompose as out our living bodies rot with age upon our bones.

What is there, beyond the gaping opening of the way?

Future, or past repeated. Mirrored fears steeped in time, awaiting our return from where we have never been. A destination desired by myth, by greed of those who will not step this way, cowering in the shadows of mediocrity, of sallow existence, of being too far from any door to be truly known, except by repeated words, all meanings lost in the whisper of time, misinterpretations and vague comprehension.

What ifs lay as a carpet of likelihoods, a vastness of possibilities, probabilities, stretching away to the rims of risk and horizons of chance; choices to be made, taken, grasped or passed up.

Prospects scorned or lies waiting to trip the unwary traveller, to crush your skull, your hopes, your faiths until they crumble into a dust of inferiority until your knees bleed on the cold stone floor of humbleness and subservience.

Know your place.

With, without or within. Feast on the cornucopia of having or scrabble naked in the dry dust of want. Birthright or luck. Fertilised or barren.

Life or death.

How long the openness. How soon the slam of too late shall shut out the light from the other side, of this side or that, or the other, and so vice-versa. Versa-vice.

Sounds vanished, diminished. New hope runs down our legs, incontinent imaginings puddling beneath our feet, wasted.

There is no return. Time flows by, constant. There is only now, just then, what was. Already you are too late, it has gone. Stealing away those possibility’s which once were yours and now belong to another. Maybe not yet born. A foetus of stardust, a twinkle of forlorn wishes.

Maybe they will be the ones who shall hesitate at the gates of option and chance. Maybe they will settle for comfort and the familiar and choose not to stumble blindly into the realm of the unknown?

Or maybe they shall pass this way, step through the door and into the future of destiny without looking backwards?

This side or that.

In or out.

With, without or within. Feast on the cornucopia of having or scrabble naked in the dry dust of want. Birthright or luck? Fertilised or barren.

Life or death.

You choose.

..

Without getting too bogged down in technicalities, (not my thing), I will just highlight a few instances from the above, and then leave you to read and re-read the above poem and find the associated words which link together to create the stories own vibrancy.

First, ‘cowering in the shadows of mediocrity’.

One may expect to read ‘Cowering in the shadows,’ I am far from the first to write those words in that order. But then consider the use of ‘mediocrity’, it is not generally expected in this framework.

What are the shadows in your story associated with? Think of an indirect but implicit word and use that or another to suggest the ‘feeling’ you wish to create. Pair words which are oblique or ambiguous to create new meaning, to create the atmosphere you intend.

Forget about those ‘rules’. Ignore the grammar check in word or Grammarly or whatever. There is no substitution for the mind.

Secondly, take ‘your knees bleed on the cold stone floor of humbleness and subservience’.

This conveys a strong message from the initial simplicity of what may be expected until the string ‘humbleness and subservience’ appear in conjunction with the rest of the sentence. Those reading are expecting something far simpler, say ‘the castle, or maybe ‘the house’. But inserting ‘humbleness and subservience’, leads the mind to immediately think of servants kneeling on the cold stone floor.

Linked with the previous segment of the paragraph that mentions prospect, lies and faith the ambiguity is one of suggested religion and loss of belief or at least a trial of personal conviction.

Often when using oblique association, or creating one in such a way, it strengthens the powerfulness of the imagery formed.

imagesIf this includes creating your own metaphors or making new words do so. Shakespeare did not suffer the slings and arrows of outrageous fortune by only using the accepted words of his time.

Using this ‘sideways’ form of association, not only in poetic context but in storytelling, can produce a weighty and influential transcript that will hook the reader both openly and subliminally.

Good storytelling is not just about style and content; it is not all about narration, it is not simply getting all your words in order, it is all of this melded cohesively and working in harmony throughout the entire structure of your manuscript.

It is about modelling the words you use, moulding and melding them to conceive something new, something uniquely yours, it is about practised and proficient wordsmithing.

When editing, read, re-write and work each individual sentence. Hone it, sharpen it, until it has its own perfect edge and then move onto the next.

Never skip a word, examine each one; examine its place in the sentence and change it, one word by one word, sentence by sentence, polishing and shaping and forming each little detail until every sentence is a magical story in itself.

Do the same time again and again, until every detail shines clearly.

Only then will your tale truly deserve to be called your ‘finished’ work.

Anything less is less.


The first excerpt in this post was taken from ‘Tales of Crime & Violence, a three-book collection.

You can get yours by following the links below.

UK http://amzn.to/2zZFWFN

USA  https://goo.gl/Q0DXRq

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Lots of Author Stuff You Need to Know

This blog is all about sharing ideas and information about writing, to writers and authors.

Mostly, I share this information solely by way of a post, or two, on this blog.

Occasionally, however, a blog post is not enough. The amount and complexity of the information given are far too great, as with the following.

In these instances, I find it best if I assemble all the information and bind it together in one place. In other words, make it into a book.

Recently, I have published a second book dedicated to answering questions I am frequently and regularly asked by novice and established writers and authors.

This post is an introduction to that book.


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In February this year (2018), I published an eBook called ‘The Frugal Author’.

It is, as one might expect from the title, a book about publishing at the lowest possible cost.

It is NOT a ‘how to’ book. Neither does it portend to be a step by step guide.

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The Frugal Author is a book which considers indie authoring as a professional, commercial practise and, therefore, endeavours to share ideas behind the methods employed to minimise costs and maximise profits, just as any well-run, good mercantile enterprise should.

Following the publication of The Frugal Author, I am continually asked numerous questions about being an indie, small-press or hybrid author.

Many questions are common, others are those which frequently plague our minds; the ones we never openly inquire about for fear of feeling ‘foolish’ before our peers.

This has led me to create a book which gives the answers to those questions and maybe a few more? A book I have simply titled,

‘Lots of Author Stuff You Need to Know’.

AuthiorStuff

I called it so because that is exactly what it contains, lots of author stuff you need to know.

This book is all about helping indie authors by sharing knowledge, like insights into book parts – which to use & where, important printing terms, best word counts for genres, formatting, the differing forms of editing and a ton of other ‘Stuff’ which is considered in this books various sections.

‘Lots of Author Stuff You Need to Know’ is produced as an easily downloadable eBook, available from most online retails including Barnes & Noble, Kobo, Scribd, Baker & Taylor, Tolino, Angus & Robertson, 24Symbols, Playster, Overdrive, Bibliotheca and, of course, Amazon.

Get, Lots of Author Stuff You Need to Know HERE

Or from Amazon HERE

Go on, treat yourself today.


My fiction, semi-fiction and non-fiction books can be found by visiting my website, http://bit.ly/paulswebsite

See you there, Paul.

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Me!

Just before I go, don’t forget you can read many e-books with Kindle Unlimited. Why not try it FREE for a whole month (30 days), HERE.

You have nothing to lose and a whole library to gain!

Some tips to increase your book sales

So much to do, so little time. (I think I have heard that said somewhere before.)

At least I have found a few moments to share another post about being an indie author.

I do not normally write a ‘list’ style post as they generally tend to be little more than ‘clickbait’.

However, on this occasion, I have made an exception to the rule and produced a sort of list post myself.  But one I hope is better and far more informative than those ‘clickbait’  I mentioned above.

I hope these tips will help you create a book which will sell in (vast) volume.

wheelbarrow_o_booksSmall

“On with the post”

I hear time after time and frequently read, on social media, authors asking why no one is buying their book(s).

It could be down to many things, even the lack of serious or targeted promotion.

Novice writers often spending too much time and effort in posting their book(s) on author group pages… HINT… authors are more interested in writing their own books and most already have a vast TBR library they will get around to reading, soon(ish), one day, maybe later, or never.

You need to put your energy and effort into targeting those people who are more likely to want to read your work than another author. (Coals to Newcastle, busman’s holiday… ring a bell?)

However, before you get anywhere near that stage, here are a few basic questions, self-check questions, you should ask yourself and, this is most important, answer honestly.

You will only be letting yourself down if you lie to yourself.

In a nutshell, you must ask yourself, (way before you publish) if your book looks professional and is your blurb up to scratch?

These are the questions you need to use to clarify each point of consideration.

Regarding your books cover:

1, Does it look professional.

No, truly; do your book cover(s) look like they could be displayed alongside the best sellers on show in your city’s premier bookstore?

Bestsellers

If you cannot say it does with absolute certainty, take a mock-up, even a full-colour print of your cover and visit some bookshops. Hold your image up, place it on the shelf next to the big named author’s books.

Now, give it ten coats of looking at. Ask those who are browsing what they think of your intended cover.

This is a form of market research. It can save you a ton of heartache let alone money. But you must be honest and you must listen to what others say, after all, it is they who will be buying your book, not you.

 

2, Does your book cover clearly demonstrate the genre of your book?

Your potential readers will, most often, have one or two genres they prefer. Like many people, once we find something we enjoy it takes a giant leap to change.

Therefore, if your book does not accurately reflect the genre of its content, you WILL be losing any potential readers initial interest.

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3, Does your cover immediately garner attention?

Is it sufficiently attractive to stand out among other books on the shelf or on Amazon?

Does your cover artwork stand out amongst the other books around it? How well does your book ‘stand-out’ as a ‘thumbnail’ image on an Amazon page full of other books?

Are your friends or the bookshop browsers immediately drawn to your cover? If not, you need to make changes.C&Vfront3

Note: Too many authors make the mistake of trying to tell the entire books story on their covers. This is not what the cover is intended to do. In simple terms, the cover is like a candle flame to a moth. It is there to attract a person browsing to take a closer look at your book. Once the browser has the book in their hands or has ‘clicked’ for more details, the cover has done its main job.

After which the points below come into play.

 

 

4, Does your book title grab attention?

Pretty much like the cover image ‘as a whole’, the title of your book must do several things. It must accurately reflect the genre of your book while defining its own individuality.

Along with this, it must show who the book is intended to be read by. Not an easy task to succeed at, especially when regarding fiction, which is far more subjective than non-fiction.

Regarding non-fiction, your title must indicate the benefit and what makes your book different to other covering the same or similar subject matter.

 

5, Does your book’s subtitle and/or description clarify who the ideal reader is?

Does your description work as a prime first hook on the general browser?

The description (subtitle) should convey the emotional (or practical) payoff to the reader when reading your book. (The ‘what’s in it for me’ factor)

LitWZ finalTo communicate this your description needs to capture the curiosity of the browser, it must take them on a clear, cohesive, emotional journey and leave them wanting to know more. You must engage their curiosity?

Is your books description length similar to the prime authors/major publishers books of the same genre?

Note: Nothing on the cover of a major publisher’s book is thereby happenchance, everything is carefully calculated and designed based on a vast database of market research and marketing sciences. You should not go far wrong by following their designs and formatting.

 

6, Pricing your book

Have you priced your book to match that of similar titles of the same genre by other indie authors?

Here price point could be a major influencing factor. Price your book too high and few will buy it. Too low and many will perceive it as a low-value item and pass it by.

The trick is to get this balancing act weighed off. Not an easy task.

 

7, Are your books first pages intriguing enough?

Many online bookstores offer a ‘look inside/sample read’ function. This is akin to flicking through a few pages of a physical book in a bookstore.

When considering this fact, it becomes clear you need to ensure an early hook is built into the first pages, say the first 10% of your book.

This will create an intrigue, a wanting to know ‘What happens next’ question into your potential reader’s mind, encouraging them to buy your book.

I hope these pointers will help you with the designing your books cover and when writing your ‘blurb’.

You will find many more ways to reduce your publishing costs and loads of money-saving methods by reading ‘The Frugal Author’, immediately download-able HERE.

TFAcover

How to sell you book series by writing another book.

 

 

Does this title sound stupid? (Don’t answer that.)

I was trying to come up with a fancy, clever, literary genius of a title, one which would give an undeniable clue to the content of this post.

I got a few good ones lined up and then re-read them. Most were so oblique even I forgot the connection. Others read more like popular newspaper headings than a serious post about writing.

In the end, I settled for what you have above. Which cannot be too bad because here you are, reading me waffling on about something inane.

Okay, on with my post.

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Many of my indie author friends, especially those who tend to write in a specific genre, have one or more series of books.

I know writing a book series is no new thing, but it is one which has become resurgent in popularity over recent years. This is partly because of a shift in reading habits, which in turn is partly influenced by film and television ‘franchises’. (I shall not go into the reading trends and patterns regarding general social psychology of the masses here… albeit a subject I love.)

The ideal is to have someone buy a copy of one of your books and like it so much they rush out and by the whole series… or nowadays go to an online bookstore; not so much fun as browsing a ‘real’ shops shelves but quite practical, especially for social hermits.3D0BD1E700000578-4211670-image-a-35_1486740472482

Anyway… I seem to be digressing.

The problem, it seems, lays with having ‘that someone’ buy the first book of your series.

Herein lies a quandary.

Until such a person has a copy of your book in their sticky mittens, they shall never know how captivating the story is. They shall never know your carefully crafted characters, fall in love with your protagonist or hold disdain for your antagonist.

Neither will they learn how well you write, narrate or how charming a tale spinner you are. Which would all be a ‘bit of a shame’.

Oh, I hear so many of you thinking, “it’s all about promotion and marketing, that’s how you get readers.”

Well, yes and no.

Yes, it is about promoting your works, and NO… Allow me to enlighten you on my reasoning.

It is not all about promoting your books. (‘Promoting’ is a word I shall use as an ‘umbrella’ term to include marketing, advertising and such hoo-ha for the duration of this post.)

It is all about promoting you, your books, both individually and collectively, and your author brand, in a certain way.

If I were to cover all these topics, in one post, I would end up writing an entire thesis three thousand pages long, neither something I have time to write in one sitting, or, I am sure, you have time to read. So, I shall concentrate purely on one aspect and follow up, in future posts, on other relevant subjects.

As the amazingly conceived title of this post states, I shall continue discussing your book series.

It has become something of an urban legend, a myth which survives to the present day and one which far too many authors still fall prey to, that is the one which says: “if you give your first book of a series away as a freebie you will gain lots of new readers who will buy all your other books.”  

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That is a lie, promoted by those who generate financial gain from (often desperate) indie authors. Free may have been a viable option in the early days of the internet when Amazon was just a simple bookstore when indie authors were referred to as desktop publishers and vanity press meant having a book for sale outside of a mainstream publishing house. (See: https://wp.me/p5nj7r-1fn )

There are ways forward, none are push and go or plug and play. Each takes time and consistent effort to achieve and not all will work equally for all authors, their books or series. Book promotion is not an exact science.

Thunderclaps, Daycause, Blog hops, Tweet chains can all form part of your overall promotional strategy… You know, the carefully planned and timed schedule you have designed. The one which ensures you maximise each promotional effort… Yeh, that’s the one, your synergetic multi-arena integrated sales stratagem for the 2018/19 marketing period.

However, few authors consider writing a further book, or two or three or more to help gain and build readership and, on the face of it, with good reason. After all, writing another book is only adding to the series and that takes us back to square one… doesn’t it?

Not necessarily.

You see, this is about taking a new approach to authors promotions, in this case, Prequels… now, I know prequels are not new; way back when, we had Charlotte Brontë’s ‘Jane Eyre’ (1874); but did you know that Jean Rhys wrote the ‘Wide Sargasso Sea’ in 1966 as a prequel and response, describing the background to the marriage Jane learns about after going to work for Mr Rochester?

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How about a prequel with a difference?

Let me ask you some questions…

What if… you could write a shorter book, a book especially targeted at attracting readers to your current series?

What if…  a group of authors would help you promote that book?

What if…  a book brand would include your book in its promotions, making it constantly visible to a global audience, online, in magazines and via social media?

What if…

What if…  you became an Electric Eclectic author?

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Currently, Electric Eclectic are well known for their ebook Novelettes, their short stories books which help connect readers and authors.

But now, Electric Eclectic is launching a form of book they call a ‘Proquel’

These are Prequels, Character Backstories and Parallels designed specifically to introduce readers to your book series, in fact, the name Proquel is simply an amalgamation of the words promotion and prequel. (Pretty cool, yeah?)

Now… unlike many books, an Electric Eclectic proquel is unashamedly a promotional tool. While there is no compromise regarding the quality of content or storytelling, these books do not have to be full-length novels, but novella’s, with a suggested word count of between 17K and 40K words.

Once assessed and accepted by Electric Eclectic, your book(s) benefit from all the marketing and promotional activities of Electric Eclectic and your fellow EE authors.

You will have your books on the Electric Eclectic website along with a personal author page and much more. You can check out the Electric Eclectic website HERE.

And…this is the BEST BIT… you make money on your proquels too… yep, you still earn full royalties on your book sales. future

 

Electric Eclectic is NOT a publisher and does NOT take royalties.

You will get all the above for a minimal fee… and I mean a minimal fee.

You have nothing to lose.

So, why not find out more about becoming an Electric Eclectic author and, how writing just one other book, could help you sell your whole series?

With major ground shifts and changes occurring throughout the publishing and online worlds, becoming an Electric Eclectic author could be the best decision you make this year.

Simply Email EEbookbranding@mail.com for further information.

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That was 2009… Now it’s 2018 it doesn’t work anymore.

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Once we have learnt about something, once we consider we understand it, think we have mastered it, we like to run with it, to keep it.

We are often loath to stop, to give it up… to alter anything.

Many of us are resistant to change, of losing the little comfort zone we made for ourselves. One can liken such to the reluctance of a child giving up a blanket, or a soother.

If we do make the move, we find it easier to be weaned, to slightly adjust, little by little, so we don’t notice the change, or at least that is how we convince ourselves.

The problem is, by the time our situation has evolved in a way which assuages our reluctance, we find we are far behind the madding crowd, so far behind we have little chance of catching up.

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In these days of high tech communications and internet connectivity, it is now more obvious than ever before.

Only the fearful and desperate cling to what once was,.

Only the backward and slow reminisce and wish for those ‘good old days‘ when a Facebook post actually reached ALL your ‘friends’ and not just the 3 to 10% they do with today’s algorithms.

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The same is true of your book promotions. This is why your sales do not exceed the minimal expectations you tell yourself are reasonable goals, let alone your wishes and dreams to become a consistent bestselling author.

To give away a book for free is an archaic, outdated and outmoded marketing model. One which no longer holds any credence, but one which so many still cling to with dying hope, like a gambler sliding deeper into depressive debt.

Paying another organisation to give your books away is a sign of utter desperation. A despondent cry for help, for someone, anyone to read your story.

In reality, it is authorship suicide; one you may never recover from financially and one which could leave your reputation in raggedy tatters, before you even start.

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Book launches and parties no longer pull the crowds. They are a nice way to spend a few extra hours chatting with those you regularly talk to every day; to hear them say nice things about you, your book and “what a marvellous cover” you have.

But such events no longer attract readers. They have been overdone and done over, like an ancient, wrinkled whore, they no longer hold any attraction whatsoever.

Thunderclaps, Headtalkers, Daycause are little more than a (mostly) unseen flash-in-the-pan. A quick blast of tweets and public post which disappear down the scrolling stream faster than Usain Bolt running a hundred meters.

Authors, you NEED to find new ways to promote your works, ways which offer longevity rather than the promise of making a ‘quick buck’ or selling a few more copies of your latest tome overnight… for one night only.

You need to find a simple, ongoing promotional aid which is always working for you, even when you’re not working.

A low-cost way that won’t break the bank, or better still, a way which will pay you a return, a royalty, on your promotional material.

Now wouldn’t that be wonderful…

If only such a thing existed…

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Well, such a thing does exist, but only for those who are prepared to move forward, to see the changing lights (mostly red ones) as social media platforms are brought to task and the hyper highway of freedom and unlimited possibility become more crowded, slower and, well… limited.

A small, but growing group of indie authors, are moving forward into the new dawn of altered perception, of interweb reconstruction and publishing future.

It is a group which, (at present), still has its doors open to welcome a few more indie authors inside. Authors with great tales to share, who are well crafted in penning a wonderful story. Authors who are serious about writing, about selling their books, about being authors.

So, what is this group and who are these indie authors?

Simple, we are Electric Eclectic. The book brand which is sweeping the internet.

This is your opportunity to be part of it.

Visit the Electric Eclectic website now.

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Stop whinging, get off your arse and DO something about it

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It is some time since I wrote a ‘Rambling’ Rambling on this blog.

Partly, this is because of the large number of commitments I have undertaken recently. Commitments which have left little time to indulge myself in creating an informative and entertaining Ramble.

Which I hope this post shall be, (at least if you read on from this point.) Although this post may seem to ‘go around the houses’ to reach its point, bear with me. It will be worth it in the end… Honest 😊

During the absence of such Ramblings, I have posted a few pertinent, factual and I hope helpful articles about internet security, publicised ‘The List – CQI Magazine’s must-read books for 2018, and posted about the launch of Electric Eclectic books,  a new way to find great authors and amazing books.

My last Rambling style post was a bit of a rant, but one which shares the truth about how ineffective giving away free books is and how doing so is damaging all indie author’s prospects.

grumpy_old_man-Converted-1024x953This post sort of follows suit regarding ranting… maybe I am becoming a ‘Grumpy old man’ or maybe I am already one?

The basic theme here is “Stop whinging, get off your arse and DO something about it.” In fact, I think I’ll use that phrase as the title of this post.


 

First, the ‘whining and whinging’, the consistent, droll, mind-numbing drivel I am hearing from too many indie authors recently.

“My sales are bad.”

“Facebook doesn’t help anymore.”

“Things are getting worse.”

“People don’t even want my free book.”

“Nobody leaves reviews.”

“Adverts are so expensive and don’t reach enough people.”

And so forth. All one must do is read the comments and posts in various social media groups and pages to find a torrent of such remarks.

Now, I may or may not agree with all the above. Okay, the first three are stupid statements, the last three have some if little, merit.

But this wave of despondency seems to be sweeping the internet at present and gathering momentum as it does.Facebook-Finger

Fuelled, no doubt, by the rumours about CreateSpace, Amazon and Goodreads along with the recent and forthcoming changes and alterations to Facebook.

 

Don’t ask me for details, go read Gisela Hausmann’s books on the subject, she is far better informed than I.  Read more Here

Now, nobody said writing a book would be easy. Nobody told me marketing and selling would be a cinch.

IT’S NOT.

It takes commitment, persistence, patience and determination… and lots of it. I said lots of it, that’s much, much more than you are considering or believing right now. So, treble the difficulty factor and then multiply that by the power of 92 and you could be approaching reality.

imagesCalculate the exact opposite for difficulty and obstacles. The resultant sum should reflect the starting point of your journey into the realms of authorship.

Bilbo Baggins exploits were a simple walk in the park, in comparison of what you shall have to endure.

That is why we love being indie authors.

However, (for those who may not be familiar with my Ramblings I love the ‘However’s’.)

So, to continue.

However, I cannot take this downhearted view as one expressed solely by the Indie community, or for that matter, one voiced on social media alone.

I think this mood or at least the pessimistic and depressed expression of disappointment and negativity concerning the present and, more so, the cynical distrust of the future is something which is sweeping our society.

This attitude has now reached such proportions everybody has to have ‘a condition’, be it a simple skin complaint, a dietary need or speech impediment, let alone a major physical or mental syndrome.

As an alternative, or as an added factor, one must also be a survivor… of sexual or mental abuse, a victim of crime, a recovering drug user or alcoholic with latent effects of reoccurring PTSD… and so forth.

Nowadays everyone must have an underlying ‘Backstory’ to be accepted as part of our modern society, however truthful or however factitious that may be.

Personally, I blame Simon Cowell and the XFactor… which traumatic experience I have survived, by the way.

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I am an exexfactorbackstorysurvivalist, in tentative remission.

NOW… don’t get me wrong. I am not speaking of genuine suffers from such disorders, I am speaking of the media hype and their insatiable appetite to present all who become ensnared in their tentacles as some form of miracle entity. A god or goddess-like warrior who has fought off the evils life has thrown at them.

Such influence affects us and our children’s perception of ‘normality’ in the most ambiguous ways. It is this seeking of constant sensationalism which clouds many of the authors and writer’s minds when they complain about how difficult it is to sell their books.

Instead of ‘doing something‘ to alter the situation it is far easier for many to shout “I am a Victim” and “Facebook is abusing my rights” and such like.

This is where, if you are still with me, I refer you back to the title of this post. “Stop whinging, get off your arse and DO something about it.”

I shall finish with one simple and short example-

I recently launched an initiative for indie authors called Electric Eclectic. I doubt very much if you have not seen at least one blog, post, comment or advertisement concerning such.

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Electric Eclectic allows indie authors a way of using, or recycling, short stories to market and sell their prime titles. This is a form of promotion which actually earns the author money while working as a silent salesman on their behalf.

I have offered, both on major social media sites and by personal email invitation, the opportunity for a limited number of other authors to join us.

The take-up has been dismal, even though our own authors have seen sale generated via Electric Eclectic already and indications of ongoing success.

YET, I have seen some of those who know about this opportunity continue to whinge and whine about sales, the cost of promotion and the ‘state of the market’ while ignoring the offer from Electric Eclectic and other genuine initiatives.

My suspicions are these people enjoy the attention their complaining creates and, I wonder if, they like to ride the current media bandwagon of portraying themselves as victims, casualties and wounded sufferers of circumstance?

Thank you for reading this Rambling. Paul.

To find out more, or to request becoming an Electric Eclectic author, visit the website HERE and use the contact page to message Electric Eclectic.

reflection

Passwords: Have you been pwned?

If you want to make your world a safer place?

Start with your passwords.

From logging in to our social media accounts to buying new shoes, we wouldn’t be able to get much done without first logging into an account with a password. The problem is, as more and more of our everyday lives have gone online, particularly as authors and writers, when we need a wide range of internet sites and platforms to market and promote our books.

Chances are you have needed to create more passwords than ever, which can cause problems. After all, who uses a different password for each and every site? Perhaps not many of us, if we’re being honest.

Want to make the world a safer place? Start with your passwords!Indeed, according to new research from Kaspersky Lab, people tend to fall into one of two camps: those who use passwords that are complex but difficult to remember and those who create passwords that are easy to remember but easy to crack.

Password dilemma

Complex but forgettable

Those of us who create complex but difficult to remember passwords may have more secure accounts, but sadly they also have a tendency to forget these passwords. After all, it’s a lot easier to remember password123 than to remember Pa$$W0rdTh3G14nT123.

And a fair number of people surveyed understood the need for complex passwords, with 63% selecting online banking accounts, 42% payment applications including e-wallets, and 41% online shopping as types of accounts that need the most secure passwords.

However, 51% of people admitted to storing their passwords insecurely, and a staggering 23% said they store them on a notepad.

Short, handy, easy to crack

According to the research, a disheartening 10% of people surveyed admitted to using the same password for every account they own — a practice that increases the very real risk of account compromise. Reuse one password for all accounts and you ensure that if one account is compromised, they all are. You can check to see which accounts of yours could be compromised here.

On top of that, the research showed that 17% of those surveyed had faced the threat of account compromise, or actually had an account compromised, in the past 12 months.

Time to choose new password

The third way

One solution can fix both problems: a password manager such as Kaspersky Password Manager. Using a password manager might sound like something only geeks would do, but actually, it’s surprisingly easy to use. You create one complex password (we’re all capable of remembering one difficult password!), and it protects all of the other passwords. The password manager stores and fills in passwords for all of your online accounts, and everything is secured using encryption so that nobody can snoop.

Final tips

  1. However, if you’re looking for some quick tips, resident tech expert David Emm suggests the following:
  2. Make every password at least 15 characters long — the longer the better.
  3. Don’t make passwords guessable. There’s a good chance that personal details such as your date of birth, place of birth, partner’s name, and so forth can be found online — for example, on your Facebook wall.
  4. Don’t use real words. They are open to “dictionary attacks,” someone using a program to quickly try a huge list of possible words until they find one that matches your password.
  5. Combine letters (including uppercase letters), numbers, and symbols.
  6. Don’t “recycle” passwords — say, david1,” “david2,” “david3,” etc.
  7. Use a different password for each account to prevent all of your accounts becoming vulnerable.
  8. If you suspect your password has been compromised, change it immediately.

Stay safe out there.


Sometimes, just sometimes, a book comes along which tends to re-define certain aspects of expectation.

This new release from Paul White, DARK WORDS, is a book which contains several short stories, poetry and some written works which defy classification, they are… prose, articles, essays for want of interpretation.
Each written piece is deep, meaningful and emotive. Paul explores avenues, dark avenues of the human psyche where many dare not venture.Hurt, fear, pain, self-harm, love, hate, loathing, love lost, depression, loneliness, anger, suicide, anxiety, all these and more are considered within the pages of DARK WORDS.

In Paul’s own words… 

“Dark days come to us all at some time in our lives.Heartbreak, grief, fear, loss, pain and anxiety collide and conspire, individually and collectively to bring us down.We feel the battles rage within ourselves; they fight and scream in a tortured anguish of emotional turmoil.Solace is often found alone, in dimly lit rooms, with mellow songs playing over and again.Reading DARK WORDS, sharing the pain within these tales help us dry our own tears, to drive away the clouds of uncertainty and crush the demons which haunt our souls.To accept and acknowledge the blackest days of our lives often reveals the pathway from the shadow maze of obscure reflection, into the sunlight of possible future.Dark days come to us all, at some time in our lives. They are not the place for us to dwell for too long.They are not our home.”

DARK WORDS is one of those books you should, you need, to have on your bookshelf. One of those books everybody should read, at least once in their lifetime.
Get your copy today, now,  http://amzn.to/2E79PI

Don’t worry if you live Stateside, Dark Words is available on Amazon.com too HERE

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A ‘Heads Up’ about that little green padlock (HTTPS – Secure)… or NOT.

A secure connection does not mean a secure site

The green lock means that the site has been issued a certificate and that a pair of cryptographic keys has been generated for it. Such sites encrypt information transmitted between you and the site. In this case, the page URLs begin with HTTPS, with the last “S” standing for “Secure.”

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Sure, encrypting transmitted data is a good thing. It means that information exchanged between your browser and the site is not accessible to third parties—ISPs, network administrators, intruders, and so on. It lets you enter passwords or credit card details without worrying about prying eyes.

But the problem is that the green lock and the issued certificate say nothing about the site itself. A phishing page can just as readily get a certificate and encrypt all traffic that flows between you and it.

Put simply, all a green lock ensures is that no one else can spy on the data you enter. But your password can still be stolen by the site itself if it’s fake.

Phishers make active use of this: According to Phishlabs, a quarter of all phishing attacks today are carried out on HTTPS sites (two years ago it was less than 1 percent). Moreover, more than 80 percent of users believe that the mere presence of a little green lock and the word “Secure” next to the URL means the site is safe, and they don’t think too hard before entering their data.

 

What if the lock isn’t green?

If the address bar shows no lock at all, that means the website does not use encryption, exchanging information with your browser using standard HTTP.

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Google Chrome has started tagging such websites as insecure. They might, in fact, be squeaky clean, but they don’t encrypt traffic between you and the server. Most website owners don’t want Google to label their websites as unsafe, so more and more are migrating to HTTPS. In any case, entering sensitive data on an HTTP site is a bad idea — anyone can spy on it.

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The second variant you might see is a lock icon crisscrossed with red lines and the HTTPS letters marked in red. That means the website has a certificate, but the certificate is unverified or out of date. That is, the connection between you and the server is encrypted, but no one can guarantee that the domain really belongs to the company indicated on the site. This is the most suspicious scenario; usually, such certificates are used for test purposes only.

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Alternatively, if the certificate has expired and the owner has not gotten around to renewing it, browsers will tag the page as unsafe, but more visibly, by displaying a red lock warning. In either case, take the red as the warning it is and avoid those sites — never mind entering any personal data on them.

 

How not to fall for the bait

To sum up, the presence of a certificate and the green lock means only that the data transmitted between you and the site is encrypted, and that the certificate was issued by a trusted certificate authority. But it doesn’t prevent an HTTPS site from being malicious, a fact that is most skillfully manipulated by phishing scammers.

So always be alert, no matter how safe the site seems at first glance.

  • Never enter logins, passwords, banking credentials, or any other personal information on the site unless you are sure of its authenticity. To do so, always check the domain name — and very carefully; the name of a fake site might differ by only one character. And ensure links are reliable before clicking.
  • Always consider what a particular site is offering, whether it looks suspicious, and whether you really need to register on it.
  • Make sure your devices are well protected: Kaspersky Internet Security checks URLs against an extensive database of phishing sites, and it detects scams regardless of how “safe” the resource looks.

 

I hope this highlights some areas you may not have been aware of. It’s always good to know ‘stuff’

Feel free to check out my books, Wip’s, blogs and more on my own HTTPS secure website at https://paulznewpostbox.wixsite.com/paul-white

You may also want to read about Ads.txt on this blog HERE