It seems I no longer have enough time to regularly write this blog. This post explains the reason, or at least one of them.
Most of you will know, at least I hope you do, I love it when random things appear to me and stimulate my writers muse.
Often the best thoughts and ideas come from the unexpected, the surprises and unanticipated events.
I either scribble down notes or mull over whatever stimulated my mind and write my thoughts at a latter date.
I shall return to those notes. Many will become the basis of a short story, often one idea can give birth to a succession of tales, often of various genre, and with seemingly little or no relation to each other.
These stimuli may a form the premise of a novel, or a component of one. Some may suggest the possibility of a non-fictional work.
Now, these unanticipated events, the ones which ‘blow my frock up’, are as unpredictable as the English weather.
One may come from overhearing a private conversation, another from observation, yet another from an article or interview broadcast on the radio and, of course, there is a wealth of written material, both online and physical.
The joy is, one can never know what it is that will prompt the mind, set your thoughts into an overdrive mode, or, indeed, when such an event will occur.
Today, an hour or so before writing this post, I stumbled across something of the ilk.
I was browsing a section of the web, with a vague notion of the sort of thing I was looking for.
By that I mean, it was the start of a research period and I was casting my net wide before knowing where to hone in on the specifics, when I read the following short, but intriguing article regarding an important area of English politics.
Now, that may sound a bit dull to you, but trust me, read this article from ‘The Guardian‘ newspaper. I am sure you will then understand how many stories you could create… and that does not include the ideas you can develop from ‘clicking‘ on and reading the information found by following the contained hyperlinks.
This is one reason I need to live to be one hundred and forty million years old, then, possibly, I would have enough time to write all I wish, including regularly posting here.
After reading several books over the last few months I have realised the need for authors to portray far more realistic accounts of their victim’s injury and healing processes.
Getting this wrong not only disrupts the believability flow of the story but often wrong-foots the reader’s perception regarding the course of the true timeline.
How many times do we such inaccuracies represented in ‘blockbuster’ movies? One moment the protagonist is beaten to a pulp and cannot stand, the next he is running after the perpetrator of a crime with nothing more than a slight limp in his left leg… oh, now it’s his right leg… no left again.
Of course, when our hero takes the full impact of a 9mm parabellum, it is nothing more than a flesh wound and within a day he has discharged himself from the hospital and is fighting, and winning, against a dozed bad guys.
Okay, a film has a limited time to play out, often between ninety and one-hundred and twenty minutes. However, with a book, there can be no such excuse. Authors are not restricted to a timeframe and, in all honesty, not as hobbled by word count as they once were.
The modern reader demands accuracy in the authors account and rightly so. It is easy to browse the net and check for details of even the most obscure event or condition your characters may encounter. Therefore, research is becoming the defining line between a ‘professional author’ and a ‘hobbyist writer’.
If you scroll down and/or browse through the posts here, on Ramblings from a Writers Mind, I am certain you will find a wealth of helpful and useful information, much given in my usual random and wayward manner, which I hope most people find entertaining too.
Interspersed between my ramblings are some direct and useful bundles of information, such as the following which focuses on wounds, injuries and the healing process.
I shall not give any written account regarding the following as I think the illustrations say all that is required.
You may wish to download and file the images for you own reference records, please do, Particularly if it will assist you in creating far more realistic situations and timeframes in your works… of which you may always send me a copy.
Keep happy, Paul.
I hope the information above makes you consider reading one of my books, maybe my short novelette, A New Summer Garden, which you can download as an eBook here, or order as a ‘Pocketbook’, a small-sized paperback which will slip into the rear pocket of your denim jeans… or into your bag, handbag, rucksack, or just about anywhere. Get the pocketbook versionhere.
As always, my intention of posting regularly is not happening; as they say, (whoever ‘they’ are), the highway to hell is paved with good intentions!
Even now, in lockdown or self-isolation or whatever you may be calling it, my life is far too hectic to guarantee I post in any other way than at random intervals.
Generally, my posts tend to be informative, either about publishing or to give insights into writing or ‘being indie’ while trying not to get too technical and academic… hence boring.
This post is not focused on any of the above, it is simply me ‘Rambling away’ about what has taken my time over the past… however long it has been.
So, without further ado this is it.
If you are a follower or regular reader of my ramblings, you will know I run Electric Eclectic,in its most simple form it is an alliance of indie writers from around the world who, besides promoting their books, are ready to help and aid other writers with their personal and technical dilemmas regarding all things indie publishing.
Several things are happening with Electric Eclectic, the first we are encouraging more authors to join our ranks.
We are also at the formatting stage of Electric Eclectics latest anthology, one especially written to celebrate the 75th anniversary of VE-Day. It is simply called VE75.
The Government brought forward the May bank holiday to May the 8th is to coincide with the VE-day anniversary. Sadly, due to the outbreak of coronavirus, the planned public events are most likely to be cancelled.
However, Bruno Peek, VE Day 75 pageant-master, told me,
“Even if I must ring around every organisation and individual involved and tell them we’re cancelling, there is something everyone can still take part in regardless. At 3 pm on Bank Holiday Friday, the nation will be asked to raise a glass to toast the heroes of World War II – men, women, children wherever they are. We’re not asking people to raise a glass of alcohol so everyone, all people, faiths and creeds, can join in. It can be done anywhere: in the supermarket, at home. The Prime Minister can even raise a glass from Number 10 if he’s not able to leave Downing Street by then.”
Electric Eclectic is producing VE75 as an eBook, so people can simply download it to whichever device they wish. The book is part of the VE-Day celebrations, so I hope you will buy a copy and help support our military veterans and military families in need.
Apart from my Electric Eclectic commitments, I am working on several ‘Works in Progress’, two books in particular are;
FLOYD, a bloody psychological revenge thriller, while On the Highway of Irreverent Rumination & Delusion contains my personal views on life, living, the state of society and the world in general. I shall let you know when they are due for publication.
Meanwhile, you can read about my Works in Progress and find my published books, including some special editions which are not available from Amazon,here.
Apart from writing, I am a digital artist and photographer, feel free to browse my art website.
Of course, I still have all the ‘normal’ regular home and household chores to attend to. Add to the above, my position as editor of Electric Press Literary Insights magazine and you will see, even shut in my home, I am far too busy to be able to commit to a set programme of posting to this blog.
I started this post with the intention of thanking all my followers and subscribers and regular readers… you know who you are, and to say keep safe, keep well and keep happy.
Please, if you are an author, consider joining us at Electric Eclectic. Email us for more information, EEbookbranding@mail.com
If you are a booklover, a bookworm, a bibliophile then subscribe to the Electric Press magazine, it’s FREE and it is simple, just go to the Electric Press blog, where you can also read thecurrent edition.
Okay, so the title of this post is probably not the best metaphor ever written. Maybe, I was just fishing for compliments, or reeling you in… okay, okay. Enough.
But relating your books sales, or rather your book marketing, to fishing is not so far off the mark as you may think.
I am sure you would have heard the term ‘hook’ used many times when referring to writing, particularly fiction
Most authors know and recognise the importance of having a ‘narrative hook’ in their book’s opening lines and at the end of each chapter, even in the closing paragraphs of books in a series.
The idea, of course, is to leave your reading wanting more, wanting to know what happens next or indeed, on ‘tenterhooks’.
Which, by the way, is an old English word deriving from the 14th-century wool making industry. A ‘Tenter’ was a frame used to stop cleaned woollen fabric shrinking, (from the Latin ‘tendere’, meaning ‘to stretch’). Hooks are placed around the edge of a frame, to which the fabric was attached, so it stretched it enough to stop it shrinking whilst drying.
By the mid-18th century, the phrase ‘on tenterhooks’ came to mean being in a state of tension, uneasiness, anxiety, or suspense, i.e. figuratively stretched like the cloth on the tenter.
However interesting all that may be, these facts have nothing to do with fishing and by association, sadly nothing to do with my terrible metaphor.
So, let me get to the nitty-gritty of this post, which is about your book’s description.
For this blog post, I am including your back-cover blurb and the description you use on your sales page of online sites, such as Amazon, Barnes & Noble etc. as the ‘description’ discussed.
It seems, by the requests for answers I receive and the social comments I read, the writing of your book’s description is an area many authors struggle with, which is, on consideration rather strange as, after completing an entire novel, pages upon pages of creative writing, authors should then struggle to write a dozen or so lines describing the very premise of the book.
Which is, in all honesty, probably one of, if not the most important few paragraphs of the entire work.
What I find is, as the creator of the story, authors tend to want to put every element into their book description. (Much the same is true in amateur cover design.)
The thing is, the description is not supposed to be a summary, or a report, or a review. It is simply an advert. The intent of which is to ‘reel’ in book browsers and have them buy your book.
Allow me to elucidate.
Someone will buy your book if…
Firstly, the little thumbnail image of your front cover catches their eye.
Then, when they enlarge, click, expand or whatever they might need to do to see your book as a larger image if they like what they see at the smaller resolution. (The reason you need a great cover artist. One like PeeJay Designs. PeeJaydesigns@mail.com)
This is the online equivalent of having a potential buyer physically pick up your book from a bookstore shelf and hold it in their hands. If they never pick it up they will never buy it.
The next step is, your potential purchaser will now read the carefully crafted and captivating description of your book. This could be the ‘blurb’ on the back cover or the description given on an online bookstore.
Reaching this point means the cover has done its most important job.
Of course, your book’s description will stop the reader in their tracks, intriguing them enough to want to…
One, buy your book immediately or…
Two, read some of the ‘Look Inside’. (If in a physical bookstore, flick through and read a few random samples.) and then they will, of course, buy your book, won’t they?
Sarah Gribble of The Write Practice, says. “I recently picked up a nonfiction book, which I don’t read many of, and almost put it right back down. But the description intrigued me. It got me to read the first couple pages, standing right there in the store. Then it got me to buy the book.”
However, if you have a lazy, badly worded and therefore an unsuccessful book description, they will simply move on to the next book, regardless of how wonderful your actual story may be, a story they, along with thousands of others, will never get to read.
This means you will have blown your chance, your opportunity to get the sale, all for a few lacklustre lines.
Okay, I hear you saying, “How do I make my book’s descriptions work for me?”
I’m glad you asked because it’s a little like fishing; you must bait your hook with the right lure, the right bait, for the fish you want to catch. (Yep, back to my metaphor.)
Perhaps, one of the best ways is knowing what to do and what not to do when writing your description.
The (basic) do’s:
Always write in Third Person
Use keywords, emotional words, like chilling or passion; they work well for both nonfiction and fiction book descriptions. You can Google power words to find some good ones. But do not overdo it.
Also, consider what people might be Googling that would take them to your book. This is especially true for nonfiction works. Think about employing those in your description.
Be succinct and to the point, no purple prose or verbose writing.
Be clear about the genre, the main genre, do not focus on sub-plots. i.e. if you have a thriller, say so, do not harp on about the romantic story which runs as a sub-plot.
Employ the proper utilization of grammar
Use eye-catching, powerful language. Just like your book needs a hook at the beginning, so does your book description. No one’s going to continue reading the description, let alone the whole book if the first line is as boring as dry toast. Plus, this is often the only thing an online shopper will see before they are prompted to click to see more, and you want them to click, don’t you?
Hint at the climax, never reveal it.
Tell your potential readers how perfect your book is for fans of… genre/style etc.
Mention any awards, high-class reviews, or serious ratings – (see notes below in ‘don’ts’)
Add any audience and age-appropriate.
Give trigger warning when it’s necessary. (These can have a positive effect on sales.)
The (basic) don’ts:
Never use shouty capitals.
Give too short a description.
Cut off words
Make false or misleading claims
Double/triple edit. Do not allow any misspellings or typos to get through. If you cannot write a short description without any errors, there is little hope your book will be error-free.
Do not employ ‘date language’ like ‘just released’ or ‘new novel’, in a week it won’t be and you will need to re-word your description.
Stay away from aggressive calls to action. Such as “You MUST buy this book”. Using such language lends a note of desperation and drives potential buyers away.
Do bear in mind retailers accept differing lengths of descriptions, so you may need to tailor it to each site’s requirements.
Surprisingly, some things you might think influence, do not, according to recent Bookbub research;
It seems it is irrelevant to include details of which type of bestseller you may have, i.e. New York Times Vs USA Today. Simply saying ‘Bestseller’ has far more significance.
Adding a question at the end of your description has no effect on your potential purchaser’s decision making. Which makes doing so a total waste of time.
Neither does saying the book is your debut novel, or your tenth novella, or your seven hundredth and fiftieth for that matter. It has no significant impact on the choice to purchase.
Therefore, use your description to tell people about your story, get them intrigued, wanting to know more.
Avoid telling them about ‘the book’. You may be proud of all those things, but readers don’t give a flying ***, they simply want to know if they will enjoy the story.
Including the series name in the description did not affect readers positively or negatively. Therefore, adding such information (in the description) is pretty much a waste of time and effort. It seems the cover, and the titles on online pages, already show that information; so potential buyers do not want the same information repeated over and again… they know, they get it already.
I now hear you asking how you get to a good description.
The easiest way is to create two versions of similar text, like this:
Both versions have the same information. They both start by listing the accolades which represent the renown of the book.
However, from there, description A focuses more on Nick Dunne’s perspective, while B hones in on Amy.
So, go ahead, create two versions of your book’s description, test them against each other and determine which works best for your book.
Use friends to help you decide. After all, their point of view will be far more accurate than your own; you will not be buying your book, they will and they know what attracts them better than you ever will.
Try using the following suggestions as an outline guide.
Start your description by using a bold opening sentence, possibly a statement to grab the reader’s attention.
Use at least one hook to grab readers’ attention.
Ensure the description does not contain any spelling or grammatical errors.
Make certain to ‘inspire’ your potential reader to ‘buy’.
While I do not suggest using direct comparisons to ‘famous’ or ‘renowned’ authors, (such as “…is the new Stephen King” or “Better than Sophie Kinsella…”) which is considered cheesy, desperate, egotistical and opens all sorts of avenues for negative feedback and bad reviews, it may be worthwhile making a statement your book would be “Perfect for fans of Lee Child” or “Martina Cole fans will love this gritty and convincing thriller“
Note, the words, ‘Gritty & Convincing’ are taken directly from the cover of Martina Cole’s book. Never be afraid of copying the methods and styles used by major publishing houses.
Once you have found a style and method which suits you, why not create your own template and use that for your future books?
After all, great fishermen have their own way of baiting their rod for the type of fish they want to catch. You can do the same, go get the readers you need, lure them in, hook, line and sinker.
See, fishing is not such a bad metaphor after all.
I have compiled a wealth of information to help authors of all capabilities and experience to know more about the publishing world, books and being indie.
I do not use Ramblings from a Writers Mind for direct promotions because it is not the raison d’etre of this blog.
These ramblings are about sharing knowledge and experience. They are about in-depth consideration, informative articles, about highlighting the good and bad regarding writing, publishing and indie authorship.
It is not a place for advertising.
Considering the above, the following may seem directly opposed to this ethos. But read on, you will see I am seriously designing something to help and aid writers and authors like ourselves.
What is more, I am asking for your views and feedback on this project, a project I have called, @Open24.
@Open24 is an online Amazon store, my online Amazon store. (which is Open 24 hours a day, hence the name.) But… it is a store with a difference, a difference which I think will be of use to you.
Allow me to explain…
I have been an indie author for several years. Years during which I learnt far more than I could have imagined when I began to pen my first novel, ‘The Abduction of Rupert DeVille’.
In the early days, I struggled to find high quality, comprehensive information on writing, authorship, formatting, publishing, and all the sundry things which are part of being indie.
Do not get me wrong; the information was there, in libraries, on websites and, of course, on Amazon. My issue was and, to be honest still is, finding it.
For instance, if I want a book which covers sentence construction, I will have to carry out several searches, scroll down, past many irrelevant publications to find something vaguely, possibly akin to my want. That is for one single book. If I want to compare it with other books or find something similar, I need to repeat the search all over again.
A good writer has no need to look for inspiration and ideas, they will come flooding unto them.
The fact is, each moment of every day we are surrounded by a million and one stimuli which only need us to recognise their being. We must feel, hear, sense what is around us, what is happening in front of our eyes.
We must allow our perception to absorb, to let our mind create fiction and fantasy from implied interpretation. We must permit our creative seed to run wild.
I have written on this subject before, albeit from another perspective, in a post calledThe Curse of the Muse
This post is a little different.
A short while ago, possibly a good few months past, I read a post on a social media site from one of my connections. I think ‘friends’ is the general term used.
I was touched by the raw honesty of the post; so much I saved their words so I might use them as a basis for my own writing, either in situation or character creation.
I feel a little guilty for ‘stealing’ these heartfelt outpourings, yet, I am acceptive to the reasoning of creativity and the understanding of where, how and by what means we writers find our inspiration.
You see, most of my works, regardless of genre or setting, focus on our humanity, on social and personal interactions and on life itself.
The following is an edited version of the social media post mentioned. I am sure you will understand the reason it resounded with me, especially if you are a reader of my books and other works.
This is it…
“This isn’t poetry.
It’s not placed on a pretty post.
There are no pictures to pull you in.
This is just me needing to vent and I suppose those who want to know will read it through; there are a few thousand of you, maybe more and I’m just this sickly, tiny, thing who is easy to overlook.
My life isn’t an open a book, but should the play ever be released it will read like a tragedy of comedic design, one that tears the heart and rips the mind.
Irony, you’ll find, is the underlying theme.
I was everything I was told I would be; yet with time viewed through a rear-view mirror, I am nothing which holds value beyond the front door and those therein are on their way out.
I’d leave too, but domestic skills, they don’t count and writing words has yet to pay the bills; besides, without a degree to back up the lines, there are those who say I’ve spent the last three years wasting my time.
It’s pride, I know, but I’m pushing four decades old and I’m not sure I’m equipped to go back to the shit I did before I became a mom and wife.
I mean no offence, but I’m better than a burger to flip, or the next bag of groceries to sack, my mind knows too much to do that any longer.
I could go back to school, try and educate, but what do I do with the stack of debt that’s all late?
I have no resume. That’s the cost, the loss, of being nothing more than a stay at home mom.
Who am I without the domestic, the wife, the parental role to play, day to day?
So much needs to change and I’m scared to death I’ve waited too late.
Surely this cannot be my fate?
Even this, the sound of my self-pity makes me sick; but this decline of mine, it didn’t happen overnight.
It wasn’t quick.
My worth was stolen by minuscule measures, so slender the slices, I failed to feel the knife and yet looking at my life there’s nothing left but a bloodied mess.
I should find my way out of this.
I’m not as weak as I seem, but at this moment, I am on my knees.
This is not who I am, but damn, I don’t know what I’m supposed to be.
I’m a little lost and there’s no one looking for me.”
I titled this blog post, ‘Inspiration does not have to be Pretty’.
It does not.
Neither do the resultant writings. But I genuinely believe our words should be honest, open and emotional. After all, these are the driving factors of life, our lives. It is what we all have in common, it is what we all respond to… even in fictional stories.
Thank you for reading another of my Ramblings.
Please subscribe/follow this blog if you have not already done so. The button is on the top right of this page. I appreciate your support, Thank You.
Visit my website (HERE) to see my books, works in progress and other projects currently underway.
Okay, so this is another long (and boring) title for a post.
But you know what? I have found oblique or inferred titles do not get the views, irrespective of how well thought out those titles may be, and regardless of the quality of the post’s content.
Possibly, this is because many readers just ‘don’t get’ them? Or it maybe it is because people think the writer is being ‘a bit too clever’?
So, here I am with a plain statement for a blog post title. At least this way you get the gist of what the article is about… or do you?
Read on to find out…
I am a regular listener of the radio. I don’t just mean music radio, the odd quiz show or sport. I am referring to ‘talk’ radio, interviews, articles and in-depth discussions.
Serious radio, if you like to call it that.
I got hooked on listening to this sort or broadcast some years back when I did a lot of driving. Sometimes music becomes monotonous; there are times when even your favourite and most loved tracks won’t cut the mustard.
Then you have the ‘Radio Presenters’, we used to call them DJ’s back in the day.
But that was when DJ’s were star celebrities, when everyone and, I mean everyone, knew their names because they were bloody good at entertaining and engaging all who were tuned in.
Unlike the inane, immature, crass drivel which spouts from the mouths of the current drove of unprofessional, clearly uneducated people who host many a radio shows, both on national and local stations.
Okay, rant over. Back to the article…
When you have many miles to drive, listening to intelligent and informative conversation, presentation and debated opinions is often welcome company.
I have found many a premise for a new story, or a character base, or a situation to set my tales within, by listening to such programmes. Some of those inspirations are still with me, unused. Some are notes, other simply bullet points, an aide memoir waiting to be built upon at some future date.
Others have found homes, they are now part of my story worlds awaiting the next reader to uncover their being.
Yes, one’s muse may be triggered by many things. All writers, I am sure, gain inspiration from a million stimuli each and every day; films, TV, magazines, social media, overheard conversation, observed actions… the list is limitless.
For me listening to the radio has become a prime source for stimulating my creative juices.
I think this is because when one listens exclusively, that is without accompanying visual input, the mind can focus more accurately, its subconscious, or semi-conscious, concentration allowed to fix, to centre on the words alone without distraction.
Yes, when driving the main emphasis and attention is clearly applied to controlling the car and reacting to all which is around you. However, your cognitive ability allows another part of your mind to absorb and assimilate the information you hear, clearly and precisely, without conflicting with the prime task in hand, that is your driving.
When I hear something of interest, I take a mental note of the time, channel and programme name, so when I am home, I can go to the broadcaster’s website and re-run the article I heard earlier. It is then I make my written notes and detailed memos.
Allow me to give a couple of examples by way of explanation.
A few days ago, while driving home I tuned into a programme which was delving into the issue of female autism. This report was enlightening enough regarding the subject itself. I found it full of stimulating information which I could, and still can, use in my future writings.
However, one statement touched my heart to such a degree I knew I had found a wonderful gem of inspiration.
One of the experts discussing this condition told of his interview with a young sufferer who, upon being diagnosed, said to her doctor, with much relief;
“For all my life it felt as if I had a black spot inside of me. I thought it would never go away”.
That one simple sentence was, for me, like finding a pot of gold at the bottom of the rainbow. Those of you who are artistically minded will, for certain, understand the enormity of such a stimulus.
Another example, which I have already taken advantage of, by writing a poem called ‘My heart’, was during a play where one of the lines was about skeletons ‘kissing with their skulls’.
I wrote the following poem shortly after arriving home that evening.
Here is that poem.
My heart is a grave for lovers
Where skeletons embrace ever crumbling lust,
And skulls kiss in breathless anguish.
Scarlet blood long soaked into the ashes,
Forgotten passions abandon, the cast-off flesh,
Sensuous agonies of the soul
Haunt faded moments embezzled by time.
Rise up from the earth,
Stand upon your tombstone,
Seek your absent self, your withered spirit
Wandering aimlessly in immortal eternity.
But look not within my heart,
For it is but a grave for lovers.
This poem and many others can be found in my book Shadows of Emotion.
Once we have learnt about something, once we consider we understand it, think we have mastered it, we like to run with it, to keep it.
We are often loath to stop, to give it up… to alter anything.
Many of us are resistant to change, of losing the little comfort zone we made for ourselves. One can liken such to the reluctance of a child giving up a blanket, or a soother.
If we do make the move, we find it easier to be weaned, to slightly adjust, little by little, so we don’t notice the change, or at least that is how we convince ourselves.
The problem is, by the time our situation has evolved in a way which assuages our reluctance, we find we are far behind the madding crowd, so far behind we have little chance of catching up.
In these days of high tech communications and internet connectivity, it is now more obvious than ever before.
Only the fearful and desperate cling to what once was,.
Only the backward and slow reminisce and wish for those ‘good old days‘ when a Facebook post actually reached ALL your ‘friends’ and not just the 3 to 10% they do with today’s algorithms.
The same is true of your book promotions. This is why your sales do not exceed the minimal expectations you tell yourself are reasonable goals, let alone your wishes and dreams to become a consistent bestselling author.
To give away a book for free is an archaic, outdated and outmoded marketing model. One which no longer holds any credence, but one which so many still cling to with dying hope, like a gambler sliding deeper into depressive debt.
Paying another organisation to give your books away is a sign of utter desperation. A despondent cry for help, for someone, anyone to read your story.
In reality, it is authorship suicide; one you may never recover from financially and one which could leave your reputation in raggedy tatters, before you even start.
Book launches and parties no longer pull the crowds. They are a nice way to spend a few extra hours chatting with those you regularly talk to every day; to hear them say nice things about you, your book and “what a marvellous cover” you have.
But such events no longer attract readers. They have been overdone and done over, like an ancient, wrinkled whore, they no longer hold any attraction whatsoever.
Thunderclaps, Headtalkers, Daycause are little more than a (mostly) unseen flash-in-the-pan. A quick blast of tweets and public post which disappear down the scrolling stream faster than Usain Bolt running a hundred meters.
Authors, you NEED to find new ways to promote your works, ways which offer longevity rather than the promise of making a ‘quick buck’ or selling a few more copies of your latest tome overnight… for one night only.
You need to find a simple, ongoing promotional aid which is always working for you, even when you’re not working.
A low-cost way that won’t break the bank, or better still, a way which will pay you a return, a royalty, on your promotional material.
Now wouldn’t that be wonderful…
If only such a thing existed…
Well, such a thing does exist, but only for those who are prepared to move forward, to see the changing lights (mostly red ones) as social media platforms are brought to task and the hyper highway of freedom and unlimited possibility become more crowded, slower and, well… limited.
Even more so now Google plus is/has shut its doors. MeWe and Pluspora just don’t have the numbers or, as yet, the financial backing to grow fast enough or fight hard enough to take on the big boys… at least for now.
A small, but growing group of indie authors, are moving forward into the new dawn of altered perception, of interweb reconstruction and publishing future.
It is a group which, (at present), still has its doors open to welcome a few more indie authors inside. Authors with great tales to share, who are well crafted in penning a wonderful story. Authors who are serious about writing, about selling their books, about being authors.
So, what is this group and who are these indie authors?
Simple, we are Electric Eclectic. The book brand which is sweeping the internet.
This is what The Frugal Author says you can achieve, in this book of the same name.
He has written this book as an aid for independent authors in pursuit of economical, prudent self-publication.
The Frugal Author produces his own eBooks, paperbacks and high-quality hardcover publications with very little if any, financial outlay.
This book is full of the distilled results, the acquired knowledge and personal practice of being a successful indie author who dislikes paying out more than is absolutely necessary.
In this book, he explains how he achieves that, along with insights into indie publishing and sharing his ideas of how you too can implement the same type of methods for your own books.
The Frugal Author is NOT a ‘how to’ book. It is NOT a step by step guide or tuitional publication. The Frugal Author simply shares methodology, ideas and principles which you can adopt fully or partially, implement in part or whole over time and adjust to suit your own working practices.
You may well ask what credibility The Frugal Author has? and you are right to do so.
To date, he has published 19 books, ranging from children’s stories and poetry to psychological suspense. From Tales of Crime & Violence through to true accounts of Life in the Warzone. Pulp-fiction comic book yarns are written alongside romantic stories and non-fictional military social history.
The Frugal Author is a true multi-genre author. He is also a multi-format author having eBooks, Paperbacks and Hardcover publications.
Two of his books are recognised and authenticated Amazon bestsellers.
He is a well-known and respected member of the global Indie Author and Writers community and a founding member of APC, Authors professional Co-operative, Founder of Electric Eclectic books and chief editor of CQI Magazine.
He is acknowledged for the help and advice he shares and the initiatives he employs to help all writers succeed, irrelevant of their experience.
Now, he is sharing some of his ideology and methodology with you in this book, The Frugal Author.
Download yourself a copy today, start saving money and start heading into profit… NOW.
This year 2017 has seen some seismic shifts in the publishing and advertising industries as major issues such as transparency (Note Facebook revealing their loss of Data a short while ago. This note added April 2018) and brand safety have taken centre stage. Next year is shaping up to be no different, as the industry looks ahead to key issues which will dominate the news agenda over the next 12 months and beyond.
“GDPR will hit in May 2018 and with just seven months left to be ready, many within the industry are only just learning about the implications. People are spending more time online across a wider array of devices and are becoming smarter at consuming online content. Consumers are hungry for real content and will be looking for ways to cut out fake news and time-wasting content by seeking out better quality content providers and starting to pay to access the best content.
2018 will continue to deliver opportunity; we all need to think about building interactive audio relationships via Amazon Echo, Google Home and other voice controlled devices, and how virtual reality devices like Oculus Rift and PlayStation VR and augmented reality via the latest generation of iPhones will affect the way we communicate brand messaging to our audiences in new and innovative ways.”
“Native advertising has rapidly gained momentum this year and will continue to do so in 2018. With native ad spend expected to reach more than €13 billion across Europe by 2020, it is safe to say it is no longer just a buzzword, but an essential part of the marketing mix that is finally getting the recognition it deserves from the industry.
“As publishers look to focus on brand safety, transparency, and the user experience, I expect we will see more of a migration to native as developments in creative technology bring more flexibility. By harnessing the capabilities of programmatic, the scale and efficiency of this flourishing format will be a force to be reckoned with.”
Electric Eclectic books incorporate aspects of Native Advertising in their marketing strategy assisting indie authors book sales. The amazing thing regarding Native Advertising is most people will not recognise or notice it occurring because it is an almost subliminal method of carrying your brand message.
THE CONTINUED RISE OF INDIE AND HYBRID PUBLISHING
Traditional publishers may offer prestige, but also limited creative control and royalties. In recent years, independent publishers have accounted for an ever-larger share of the market, with the help of high-quality cover designs, writing, and marketing plans.
Last year, data showed for the first time the share of self-published books and books published by small publishers, at 42 per cent, was larger than the market share of big-publishers, at 34 per cent.
Ascendant is the phenomenon of hybrid publishing, which includes a variety of publishing models which straddle a middle ground between traditional publishing and self-publishing. Veterans of traditional publishing have left behind their larger companies to bring top skills and experience to the world of independent publishing.
More and more authors are opting for hybrid publishing, which allows them to hold on to creative control and royalties while benefiting from the best of the traditional publishing world.
LONGER SHELF LIFE WITH EBOOKS WILL MEAN INCREASED COMPETITION
With the rise of digital book listings, we are seeing a change in the lifecycle of books. When keeping books available depended on a limited quantity of physical shelf space, it meant books that no longer sold well were removed from shelves as soon as possible.
With digital retailers, there is no such premium on shelf space. With books remaining discoverable indefinitely, authors and publishers may want to take a fresh look at “legacy titles” – books published in the past that are no longer a focus for your attention.
Consider reinvesting in a new cover, book description, and marketing resources to revitalise these titles.
Remember, in this age of digital ebooks and kindle, the more books you have available, the better chance you have to grab your share of the crowded eBook market.
This is one reason you should have a minimum of three marketing branded books working for you and all your prime titles. Electric Eclectic (part of CQ International) is the fastest growing and most inventive brand. Take a peek at their Website.
MORE BOOKS, STAGNATING READERSHIP
According to Pew Research Center, about 73 per cent of Americans read at least a book a year.
This is a figure which has remained stagnant since 2012. Meanwhile, the number of books published in the US has grown exponentially since 2010. Self-published titles have grown from 133,036 in 2010 to 727,125 in 2015, an increase of 446.5 per cent. (latest full figures available.)
Getting your books to readers has, therefore, become an increasing challenging.
Authors need to work towards “discoverability”, working to develop their own audience as an author and creating strong brand marketing for their books.
Many self-publishing authors also face criticism for poor editing and packaging – with more books on the market, the pressure to create and maintain high-quality presentation is becoming paramount. Pay special attention to your design choices; editing and marketing can help self-published books rise above the rest. But a great cover is your first opportunity to attract readers to your book. A professional cover will help you gain sales. Check out PeeJay Designs by Paul White. They offer a professional, but friendly and communicative service HERE
AUDIOBOOKS ARE GROWING
Audiobooks are the fastest growing sector of the publishing world.
In 2015, the audiobook industry was valued at 2.8 billion dollars. 43,000 books were released that year alone, compared to 36,000 in 2014 and just 20,000 in 2013. (Latest full figures available.)
Since audiobooks do not follow the same agency model as eBooks, publishers have been more willing to experiment with distribution models for audiobooks. In particular, subscription models, such as that of Amazon’s Kindle Unlimited platform, are on the rise. In a similar approach to Netflix or Spotify, the service offers unlimited access to 2,500 audiobooks.
While the cost of creating an Audiobooks is higher than most forms of book creation, including many hardcover formats, it is one of the publishing trends to seriously consider.
As with all relatively new markets, audiobooks platforms, production and distribution methods are only in their infancy, so invention and initiative are prime.
PUBLISHING TRENDS 2018 – SUMMARY
The publishing trends of 2018 are likely to follow the broader patterns seen throughout the decade; the rise of small publishers, digital platforms and new formats.
In other ways, the publishing world will continue to see a backlash to traditional, restrictive and controlled marketplaces during in 2018.
Keeping an eye on such trends can help publishers and authors get a sense of where things are headed in the years to come. The future will be about development, choice and ‘canny’ marketing.
The data reveal what some might consider a surprising generational pattern in book reading.
Young adults, those aged eighteen to twenty-nine, are more likely than their elders to have read a book in the past twelve months.
In 2014, there were more hugely successful movies based on young adult books than ever before. Divergent, The Maze Runner, The Fault in Our Stars, If I Stay, and The Book Thief all appealed to a younger audience and may be causing this surge of interest.
We’ll have to wait to see if this is a passing phase or a longer-term trend.
The survey also noted women are more likely to be the book readers in a household. The average woman reader read fourteen books in the past year, compared with nine books for men.
In 2014, Pew reported that 50 per cent of Americans have a dedicated handheld device, either a tablet computer like an iPad or Kindle Fire, or an e-reader such as a Kindle or Nook, for reading digital content. This is up from 43 per cent in September 2013.
While tablets are still the most popular electronic way to read digital books… at present, last month The Wall Street Journalpredicted they may be pushed aside by smartphones in the coming years.
In the first three months of 2015, 41 per cent of ebook buyers read digital books primarily on their tablets, according to the newspaper (citing Nielsen data), and 32 per cent read ebooks primarily on their e-readers. However, the publication also reported on a Nielsen survey from this past December that found 54 per cent of ebook buyers read on their smartphones at least some of the time. In 2012, that number was just 24 per cent.
Fortune cites reasons for the adoption of reading via smartphone:
“Convenience, of course, as well as ramped-up technology that makes reading on mobile phones a more pleasant experience. Smartphone screen sizes, too, are getting larger.”
Okay, that will do for today.
There is a mass of indicators which will need your careful consideration when deciding which tactics to adopt in your overall marketing strategy.
Chose carefully and wisely, invest well and reap the rewards.
Thanks for reading another of my rather out-of-character serious postings… my normal, regular Ramblings shall resume shortly.
In the meantime, take a look at the latest Electric Eclectic Novelettes HERE