Why I am talking art on a writing blog.

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I have, at last, found enough time to catch my breath and write a new, long overdue post for this blog.

You see, I have had a busy start to this year.

First was the publication, in January, of my first children’s book, The Rabbit Joke, which is designed primarily as a ‘read to me‘ book.

A book for parents or older siblings, to read to the younger ones. The Rabbit Joke lends itself to being read to groups in schools and kindergartens too.

The Rabbit Joke is an outsized, hardcover, fully illustrated, perfect bound, landscape book, from https://www.peecho.com/print/en/263512

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In February, I released ‘Life in the War Zone’ a collection of stories, based on true accounts, of what life is like living between warring factions in an area of conflict.

Life in the War Zone takes a serious, no holds barred look at the devastation and trauma of life in the battlefields of the Ukraine, Syria, Afghanistan, Iraq, Bosnia, Serbia, Croatia, Israel, Palestine, Libya, Lebanon and El Salvador.

Ebooks are available direct from me, via my website. http://paulznewpostbox.wixsite.com/paul-white

Paperbacks from Amazon.

USA https://www.amazon.com/Life-War-Zone-collection-personal/dp/1542338700  

UK https://www.amazon.co.uk/Life-War-Zone-collection-personal/dp/1542338700

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Also during February, I published a ‘Coffee Table’ book called ICONIC, or to give it its full title, Iconic – Legends of music immortalised in art.

Iconic is an 8 x 8 inch, hardcover, perfect bound, glossy, book, containing a number of my own artworks, portraits of some of the most well-loved musical talent ever known, such as David Bowie, Amy Winehouse, Buddy Holly, Jimi Hendrix, Elvis and many more.

With each portrait is an abridged biography of each artist, covering their life and times. https://www.peecho.com/checkout/14716200169619823/279042

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March saw the publication of The Pussers Cook Book.

This became an instant hit and an Amazon bestseller. It is still, as I write this over a month after the books launch, at number three in its Amazon category.

The Pussers Cook Book details twenty-two of the best loved dishes, served on Royal Naval ships circa 1960’s to 1980’s. Along with the recipes, there are plenty of jokes and tall stories, some legendary myths are also dispelled!

You do not have to be a sailor to enjoy the Pussers Cook Book. It makes the perfect gift for a freind or loved one.

Paperbacks from Amazon. goo.gl/eTwfWN  

Hardcover from my printers.  www.peecho.com/print/en/282666

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You will see by this, why my time this year has been at a premium.

Now, I have touched on art, as in the title of this post, by mentioning my tribute to the great musicians in the book, ICONIC. Which clearly shows the link between writing, books and art.

As do all those millions of books with illustrations, photographs, pictures and images inside. Let alone the amazing and wonderful artistry shown by many book cover designers.

In that respect, books and art are almost inseparable, and never exclusive.


But there is more…

Art has always been a ‘go to‘ place for me, when I need to rest my mind from concentrating on writing. Whilst my form of art, digital painting, is still a creative discipline, it is creative in a totally differing way to the mindful concentration needed for writing.

In that respect, I find creating digital art relaxing, even ‘freeing up‘ the subconscious mind to continue its own creative endeavours, whilst I take my consciousness on a holiday of colour and form.

The problem arises, much as it does when writing, or I should say, when one has finished writing and has published their book.

Who will see it, who will read it, who will buy it?

It is all well and dandy to have a book, three books, ten? Sitting on the shelves getting dusty and covered in cobwebs. What we want, what we need is someone (Many someones) to come along and actually read our words.

The same is true of art. What is the point of creating wonderful, thought provoking, stimulating images if they are simply going to be stored as a digital code on a memory stick. If they are never going to be made onto a canvass, or a poster, or even printed onto a tee-shirt or coffee mug?

Both of those scenarios are, in my humble opinion, a total waste of time, effort and creative energy.

So…what to do about it all?

I have done a few things, in between launching and promoting my books! And I am unashamedly promoting them here. After all, why should I not?

Firstly, I have made a Facebook page to help direct people to my works.

The main site is my artwork website, where you can browse through a selection of works albums and find links to the other places my work is available. https://goo.gl/pyPI7i

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I have a compilation of distorted portraits I call my ‘Boggle Eyes’ collection available on Fine Art America. There are additional collections to be added to this site soon. https://fineartamerica.com/profiles/11-paul-white/shop

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I have a couple of designs with Threadless and shall slowly add to these as I create new work for that site.  https://paulwhiteart.threadless.com

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Finally, I have a few pieces of art, more graphic design oriented, on a site called Redbubble. https://www.redbubble.com/people/DesignPeeJay/shop?asc=u

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If you are an art lover and would like to support my endeavours in this field you can help by becoming a patron, at patreon. As an artist’s Patron you will receive an range of benefits in return for your ongoing support. https://www.patreon.com/paulwhite

That is why I am talking about art on a writing blog.

Thanks for reading this…if you have read this far!

I will be back to posting my normal Ramblings from now on.

Cheers, Paul.

 

 

 

 

 

How I kept ‘The Pussers Cook Book’ high on Amazon rankings.

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Okay, so this is a post about marketing books, or rather it is a post about one of my books that sold particularly well. (At least in the first few weeks after publication).

I am NOT a marketing guru. I have no special formula and am not trying to sell you anything, get you to subscribe, donate, join a club or even buy the book in question… or any of my books… but you can if you wish!

I am uncertain if my book would not have performed as well if I had done absolutely nothing, if I published, sat back and waited. (Although I doubt it)

The reason I am writing this post is to share with you, (my Indie author friends and colleagues), the history of first few weeks of my books performance on the Amazon sales platform.

I hope you can take something, even one small factor from this and use it to enhance your own sales, or at least gain further insight into what makes books sell. Or not!

To understand and to place the following information into context I need to explain how the book came into being and the lead up to release. So, I’ll take the Advice of Winnie the Pooh and start at the beginning; as “That’s a very good place to start”.

The Book in question is The Pussers Cook Book.  The Amazon hyperlink is https://www.amazon.co.uk/Pussers-Cook-Book-Traditional-recipes/dp/1544690584 if you want to take a look, or get a copy (hint hint).

The Pussers Cook Book contains twenty-two recipes of traditional dishes served in the Royal Navy during the 1960’s to the 1980’s. Apart from the recipes, it contains a factual historical information and social comment, written in a witty and humorous style.

The book is listed under this Amazon category: Books > Food & Drink > Reference & Gastronomy > History of Food. (It is currently ranked No.3 as I write this).

The creation of this book came about after many conversations with other veterans. Most hold the food they ate during service in some esteem, some higher than others! What was clear among all personnel was the huge part food and dining played in keeping moral and spirits high during deployments.

With that in mind, I started to search for a cook book containing some ‘Good old British Naval recipes’ and came up with absolute zilch, zero, nada.

There are American forces cook books, Royal Australian Naval recipes, South African, Indian, but I could not find a single book which recorded any Royal Navy dish.

This is where it all starts!

So… I asked in several forces forums who would be interested in such a book, who would share stories and memories of food and dining from their time in the service. The response was substantial and led me to believe there was a market, an audience for such.

I had found a niche, a ‘gap in the market’ so to speak.

A few months later I had compiled and written The Pussers Cook Book.

Now for the nitty gritty about the promotion.


PLANNING.

As I have said above, I spoke to a quantity of people about creating a Naval recipes book and kept the contact details of those who expressed a solid interest in such a book.

Once I was ready to release The Pussers Cook Book, I posted a string of ‘Coming soon’ social media announcements to the groups I identified as being the books prime market, ie Royal Navy/ex royal navy/military/FAA/RFA/ex Forces/Veterans sites.

Many which I had joined since conception of the book in readiness for its launch. This gave me time to build a good, solid reputation and establish myself as a known, trusted and active member of these groups. You may consider this rather mercenary, but I see it as good business sense.

This type of planning and foresight takes a lot of time, work and effort. But once you are accepted, initiated and integrated, the fact that you an established part of a close, sometimes closed network, will pay dividends in many future endeavours.

It is a commitment I think is worth the time and energy needed to sustain the relationship.

The second part of my advanced planning was to design some posters and flyers, and the preparation of initial of blogs needed to spread my message, in a colourful and eye catching way, when posted on social media.

The next was ensuring that my book is listed with ‘book sites’ such as Goodreads, Authors Den, Authorsdb, Promocave etc. And, of course listed on my own website.

Added to this is obtaining listing on other sites servicing my targeted market. In this case, military historical sites and archives, military book, gift and paraphernalia stores, Naval museums. In fact, anywhere that has a library, store, shop, or service which does, or could list books or carry a link. Not forgetting any of their private forums, even those with fifty or sixty members…I would be happy with 1% sales from these.

Once again this is time consuming and often boring, but it is getting all your duck in order before taking the plunge.

Once all these items were in place, I was ready to promote the book.

Before the next step, the launch, I must explain that I made The Pussers Cook Book in two formats, a Hardcover version and a paperback.

This post is ONLY concerned with the PAPERBACK version as this is the only format available via CreateSpace/Amazon.

It may also help to know that it is a 6×9, full colour, fully illustrated book. (hence the price)


LAUNCH.

I decided that a ‘soft launch‘ of The Pussers Cook Book was most appropriate, as this book is targeted at a niche market, a major launch, such as a Thunderclap or Facebook party would have been irrelevant and had little effect on the initial ‘reveal‘.

The launch therefore consisted of a major blitz on as many social media groups as possible, over as many platforms as possible. In this case it was Facebook, Google Plus, LinkedIn, twitter, Tumblr, Ello, Yeopen, StumbleUpon, Flipboard, Pinterest, WordPress, Blogger and so on.

Along with all those private sites and forums directed at Military and ex-military personnel I mentioned before.

The first day or two the book was only available from CreateSpace, as it takes a day or two to appear on Amazon sites.

If you look at the beginning of the sales chart, the launch date of the 17th of March, (it was late at night, so the figures show as/from the 18th), you will see that sales were instantly quite good. It looked like all that planning, all the time effort and the brainstorming had paid off.

Until… March the 21st when it all died off!

I still have no idea why this was, perhaps it was something to do with the listings on Amazon becoming live?


PROMOTION

Like everything concerned with being an Indie author it takes work, hard work and lots of it.

Pushing your sales is just one of the areas that you must concentrate your efforts. This is what I have done so far in relation to The Pussers Cook Book.

On the 26th of March I saw the sales figure slow for the first time.

I was ready for this. I had a plan, well it was more of an idea which I formulated after reading several various, (unrelated) articles about books, business, SEO, other authors, and a host of topics I cannot recall!

My plan was to try and push the name, the title of my book to the front of the search lists on the prime search engines algorithms.

Now, most probably you know little about how ‘SEO’ works. You are not alone, neither do I!

BUT I had gleaned a basic understanding, or at least an understanding of the logic behind the principle of how SEO functions. It was with that limited knowledge that I made my next move.

I sent a post asking people to ‘google’ my book by name on whatever search bar they were using, Google, Yahoo, Bing, Edge…whatever.

I did this with emails to other contacts around the world, and on all social platforms and forums. I asked my son, cousin and friends to do the same, to share and re-post the request, and to ask others to do the same.

I was trying to drive the search for ‘The Pussers Cook Book‘ or The Pussers cookbook’ etc. as viral as I could.

It worked.

Within 24hrs The Pussers Cook Book was showing as the top 6 to 8 listings on most searches, eventually making it to the top 10 lists on about every search engine.

The chart shows a boost of sale from that date. I like to consider this a direct consequence of that SEO attack…but again, I have no control specimen to compare effect.

It could simply be a coincidence?

On May the 30th I saw the trend of sales slipping, so I gave the book another boost by simple advertising, posting updated posters and status’s on social media.

April the 4th I noticed the figures dip once again. This time my marketing effort was aimed at the sites I term non-prime. These are the sites that are peripheral to major networks, or adjacent in content and demographics, to the mainstream platforms, but still play a key role in my marketing strategy.

Such sites, I am sure, will differ greatly from person to person and book to book. Much of regarding any site as such is whole subjective.

April the 8th I am have convinced myself, The Pussers Cook Book has run its natural course of being an Amazon bestseller for an Indie author. This is, no doubt the start of the natural decline in sales.

With a hurriedly conceiver promotion, using Easter as a gimmick, “Last chance to get/gift a copy before Easter…etc, blah, blah…” I hope to squeeze out a few more sales and try to keep The Pussers Cook Book as high in the charts for as long as possible.

The reason is, the higher a book’s ranking, the more visibility it is given by Amazon. The more it can be seen the higher the likelihood of getting an extra sale, or three.

If these sales keep the book up in the ranking, the more it will been seen…..& so on. As the sales decrease so does a books appearance. The alternative is to spend a fortune on paid advertising with amazon and Facebook etc.

So, as much self-promotion and marketing you can do without giving the ‘big boys’ a fortune the better it is.

Remember, whatever you spend on, say an Amazon advert, is the amount you must earn in royalties from Amazon, BEFORE you start making any money. All the while, on each sale you do make, Amazon will still be taking their cut. Think about it.

It is now, as I write the 13th of April, 27 days, a month – all bar the shouting – The Pussers Cook Book has been at the top, not bad for an unknown Indie author.

I shall do another marketing blitz over the next day or two. In fact, even this post is part of my overall marketing plan. It has raised awareness of the book, which you will notice I have repeatedly given its full title of ‘The Pussers Cook Book’ throughout this blog post. Hinted that you should at least Google it, if not get yourself a copy (another hint).

What I am trying to convey is, never miss an opportunity…you never know where it might lead.

I do hope that by sharing this with you, you can take something constructive or reassuring from it. Even something that makes it worth getting yourself a copy of this book, or any of my fictional works, as a thank you?

I know sales will now slow. It is inevitable. Yet, I do hope the book will ‘tick over’ for the foreseeable future.

For now, I have four ‘Works in progress’ I must complete; you never know one of these may be my next best seller?paul-white

Here’s hoping.

Paul.

 

 

 

 

 

 

 

 

 

 

Why the ‘The Pussers Cook Book’ is an Amazon bestseller.

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Just over a year ago I was having a conversation with some other veterans, ex-Royal Navy Sailors. The subject soon turned, as it so often does, to food.

All serving and ex-military personnel will tell you how important is a good, hearty meal. Food is the mainstay, a necessity in keeping the spirits up; especially when you are away from home for a length of time.

Food keeps one’s morale high and give the troops something to joke and joss about; however good or bad any meal may actually be.

Mealtimes are sociable occasion, a time to share stories and tales, to catch-up with mates and comrades, to bounce ideas, hopes, dreams and wishes for the future off old friends.

This is one reason why so many military personnel carry with them a like, a fondness of certain foods, of certain dishes, often giving them strange names which civilians find unfathomable.

I looked, searched the bookstores and internet, trying to find a book which contained those very dishes I loved, or loathed, during my own Naval career.

I could find recipes books from the American Navy, even one written by an Australian sailor. Yet I could not find a single book which housed the main, the regular, the most popular and well-known dishes from the Royal Navy.

I decided it was about time such a book existed. So, I wrote one!


Hence ‘The Pussers Cook Book’

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Luckily, I was a Naval Cook during the 1970’s. This enabled me to compile a book which not only gives recipes for food, but also explains many of the Naval terms, the slang, the colloquial language given to foodstuffs, kitchen equipment and canteen etiquette.

Along with Twenty-two traditional recipes for food from the 1960’s, 1970’s and 1980’s, are a few insights into things such as Limers, Grog and Khai.

This book confirms historical facts and dispels some myths that ‘Jack & Jenny’ believed true.

The Pussers Cook Book finishes with a round of observations from ‘Jolly Jack Tar’ himself, on memories of the places he could once find ‘Big eats’ after a ‘run ashore’.

If you are a serving member of the armed forces, particularly Royal Navy, Royal Marines, WRNS, Fleet Air Arm or Royal Fleet Auxiliary, or if a family member once served and is now a veteran, then The Pussers Cook Book is a must to own yourself, or as a gift to someone you love.

The Pussers Cook Book is more than a simple book, it is a book of memories, a historical record of military social life and it is a legacy. One which can be cooked, smelt and savoured, bringing those loved and missed dishes, along with those fond memories, back to life once again in a way no other book could possibly manage to do.


The Pussers Cook Book is full colour, fully illustrated and available in both Hardcover and Paperback.

To order the Hardcover version go to: www.peecho.com/print/en/282666

To get the Paperback from Amazon:  goo.gl/eTwfWN

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OUT NOW

CQ International Magazine

Annual Awards Edition

Get your copy or subscribe today HERE

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CQ Magazine features and showcases the amazing talents of writers, poets, painters, photographers, jewellery designers, graphic artists, sculptors, artisans and all manner of creativity.

Almost anything which has an artistic and creative edge is welcome within the pages of CQ.

CQ is a quarterly online publication  Read more HERE

 

 

Rambling Away Again

Rambling Away Again! OK so the title is a little indulgent on my behalf.

You see, the words ‘Rambling Away’ was the title I gave my first ever magazine style newsletter. That’s going back a few years now!

The long term result of that first newsletter is now my core business, CQ International Publishing.

It was not something I planned…it organically evolved and took me with it!

You can read about how CQ developed and much more inside this newsletter, my first for quite along time!

As usual just ‘click’ on the cover image to be whisked to the magazine reading page and enjoy!

Thanks, Paul.

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J.B.’Author Interview with Paul White

 

IN THIS BRAND NEW SERIES (J.B.’S AUTHOR INTERVIEW SERIES) I’LL BE INTRODUCING YOU TO SOME OF THE FINEST AUTHORS AROUND. YOU’LL GET A PEEK INSIDE THEIR MIND AND THEIR PROCESS.

 

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Today I meet Paul White. 

J.B. Taylor – What inspires you?

Paul White – Wow, what an interesting opening question. There are so many things that kick start my imagination. A picture, a smell, a sound, a partly overheard conversation, clips from a film, a scene from a television drama.
One of my favorite sources is the radio, I listen to Radio four, a BBC station it has wonderful interviews covering a myriad of topics from the arts to medicine and world affairs. I often listen to this station when I am driving and, besides the road, there is nothing else to distract you from listening. It is surprising how many ideas can come out of a twenty minute drive!

 

J.B. Taylor – What’s your favorite book?

Paul White – Another unanswerable question! I have so many books I love and all for different reasons.
I will give you two. I read both when I was a young man and both have stayed with me over the ensuing years, so I take that resonation to be a sign that they are special books.

The first is ‘Down by the Dockside’ written by Deirdre Cash under her pseudonym Criena Rohan. It is about a plucky, literate girl who grows up in poverty in Port Melbourne during the Depression, marries a sailor during the war and loses him in a fight at Christmas in 1946, teaches dance and consorts with the criminals her childhood pals have become, it’s a lively and endearing tale of Australia in the 1930s and 1940s.

The second is Do Not Go Gentle by David MacCuish.
The book focuses on Norman MacLeod, growing up in the tough Depression-era town of Butte, Montana.
After his father succumbs to a mining-related disease, young Norman leaves school and also begins working in the copper mines. Following the death of his closest friend in a mine accident and the moving of his mother and sister to relatives back East, Norman enlists in the Marines.
The book follows MacLeod through boot camp, life on and off base, and then to the South Pacific where MacLeod and his fellow Marines face both their fears and the Japanese.
On leave in the U.S., Norm visits the wife of a killed comrade, and begins a relationship with her. Filled with gritty scenes and no-holds-barred dialog,
I think Do Not Go Gentle is a minor classic in the field of novels about men at war and the effect it has on families and communities.

Ok, so that was longwinded, but you asked!

 

J.B. Taylor – If you were asked to unload a 747 full of jelly beans, what would you do?

Paul White – Park it up and slowly eat my way through the contents!

 

J.B. Taylor – Where do you like to write?

Paul White – Anywhere I can get my head down and concentrate without too many interruptions. I have an office at home, but a café, hotel lobby or gardens can be good too.

 

J.B. Taylor – Which Harry Potter house would you belong to?

Paul White – Never read Harry Potter, not seen the films either…am I the only one?

 

J.B. Taylor – What is your favorite word?

Paul White – That changes frequently, however at the moment it is however. However, that may change soon!

 

J.B. Taylor – What is your least favorite word?

Paul White – Hate. It is overused in general conversation and rarely is its true definition realized by the speaker. In writing however, (did you see what I just did there!) there are no bad words, just words.

 

J.B. Taylor – What was the first story you ever wrote, and what happened to that story?MiriamsHexL

Paul White – My first true story, a proper one with a beginning, middle & end, is Miriam’s
Hex
. There is a long back story about how I have come to resurrect Miriam’s Hex from a dusty box in the loft and have published it as an eBook novelette.

 

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The story of how that happened is included in a special edition of Miriam’s Hex, which is ONLY available directly from me…if you like would a copy just click on the link above!

 

 

J.B. Taylor – Tell us about your process: Pen, paper, word processor, human sacrifice … how do you write?

Paul White – Generally, I use a PC or Laptop and type directly into a word document.
But for making notes and writing ideas down I scribble into small pocket sized notebooks. I have several of these scattered about the house, the cars and in lots of jacket pockets.
Occasionally a notebook has been washed and tumble dried. Not good!

 

J.B. Taylor – What’s the biggest mistake you’ve made as a writer?

Paul White – Besides becoming a writer!

Paul White – Rushing out a book with over excitement and thinking that was it. You soon learn to take more care, get it edited correctly, re-write and tweak. Over and again if necessary. Doing things right pays dividends in the end.

 

J.B. Taylor – What else are you working on?

Paul White – I have a number of projects. There are three main ones. One of those I need to complete before…two of them I need to complete…in fact all three need to be completed before the others!

But…let me highlight the novel I am working on. It is called ‘Floyd’.

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Floyd is an escaped psychopath, a fugitive out on a mission of vengeance, against all those who were involved in having committed.
It is a thriller/slasher/ blood and gore story, BUT with human and emotional elements woven in between the main events, rather like sutures pulling a wound closed!

 

J.B. Taylor – In a perfect world where you could cast your book for a movie, who would you pick for your main characters?

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Paul White – I would love one of my books to become a movie, or my short stories a TV drama series, what a nice dream.
In that ideal world, I would love to use unknown people, maybe ones who have never acted before. Members of the public like you and I.
Imagine walking up to someone in the street, who catches your eye and asking if they would like the leading role in a new Hollywood or Pinewood movie! Wouldn’t that be fantastic?

 

J.B. Taylor – When you complete a story, do you let it go? Or do you like to stop and think about what your characters might be up to, what they might be doing?

Paul White – I used to just let it go, put it to bed as they say. (Whomever ‘they’ are?)
But now I leave it for a while, weeks, maybe a month or two. Then I return and read the work, making critical notes. That’s when the real nitty-gritty work starts.

 

J.B. Taylor – Are you a panster or an outliner?

Paul White – Oh, most definitely a panster! I write from the heart, from gut feelings with only the roughest skeleton of a premise. The story and the characters evolve with me, sometimes in spite of me, as the book progresses.

It is not until I am half, or more of the way through, do I lay out some formal course to the conclusion and, I only do that, because the second half of a book is far harder to write than the first.

Maybe I should write the end before the start next time around. Do you think that might work?


You can check out Paul’s books HERE

or, if you want to know more about the author, visit his website HERE 

 

 

You Won’t Finish This Article

This is an interesting article I found while searching for something completley different!

It is primarily about online writing, blogs, posts, articles, websites etc.

Let me know what you think.


Why people online don’t read to the end.slate

By Farhad Manjoo                                                                                                For Slate.com

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She’s already stopped reading
Photo by Roslan Rahman/AFP/Getty Images

 

I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone. You “bounced” in Web traffic jargon, meaning you spent no time “engaging” with this page at all.

So now there are 100 of you left. Nice round number. But not for long! We’re at the point in the page where you have to scroll to see more. Of the 100 of you who didn’t bounce, five are never going to scroll. Bye!

OK, fine, good riddance. So we’re 95 now. A friendly, intimate crowd, just the people who want to be here. Thanks for reading, folks! I was beginning to worry about your attention span, even your intellig … wait a second, where are you guys going? You’re tweeting a link to this article already? You haven’t even read it yet! What if I go on to advocate something truly awful, like a constitutional amendment requiring that we all type two spaces after a period?

Wait, hold on, now you guys are leaving too? You’re going off to comment? Come on! There’s nothing to say yet. I haven’t even gotten to the nut graph.

I better get on with it. So here’s the story: Only a small number of you are reading all the way through articles on the Web. I’ve long suspected this, because so many smart-alecks jump in to the comments to make points that get mentioned later in the piece. But now I’ve got proof. I asked Josh Schwartz, a data scientist at the traffic analysis firm Chartbeat, to look at how people scroll through articles. Schwartz also did a similar analysis for other sites that use Chartbeat and have allowed the firm to include their traffic in its aggregate analyses.

Schwartz’s data shows that readers can’t stay focused. The more I type, the more of you tune out. And it’s not just me. It’s not just here. It’s everywhere online. When people land on a story, they very rarely make it all the way down the page. A lot of people don’t even make it halfway. Even more dispiriting is the relationship between scrolling and sharing. Schwartz’s data suggest that lots of people are tweeting out links to articles they haven’t fully read. If you see someone recommending a story online, you shouldn’t assume that he has read the thing he’s sharing.

OK, we’re a few hundred words into the story now. According to the data, for every 100 readers who didn’t bounce up at the top, there are about 50 who’ve stuck around. Only one-half!

Take a look at the following graph created by Schwartz, a histogram showing where people stopped scrolling in Slate articles. Chartbeat can track this information because it analyzes reader behavior in real time—every time a Web browser is on a Slate page, Chartbeat’s software records what that browser is doing on a second-by-second basis, including which portion of the page the browser is currently viewing.

A typical Web article is about 2000 pixels long. In the graph below, each bar represents the share of readers who got to a particular depth in the story. There’s a spike at 0 percent—i.e., the very top pixel on the page—because 5 percent of readers never scrolled deeper than that spot. (A few notes: This graph only includes people who spent any time engaging with the page at all—users who “bounced” from the page immediately after landing on it are not represented. The X axis goes beyond 100 percent to include stuff, like the comments section, that falls below the 2,000-pixel mark. Finally, the spike near the end is an anomaly caused by pages containing photos and videos—on those pages, people scroll through the whole page.)

percent


Chartbeat’s data shows that most readers scroll to about the 50 percent mark, or the 1,000th pixel, in Slate stories. That’s not very far at all. I looked at a number of recent pieces to see how much you’d get out of a story if you only made it to the 1,000thpixel. Take Mario Vittone’s piece, published this week, on the warning signs that someone might be drowning. If the top of your browser reached only the 1,000th pixel in that article, the bottom of your browser would be at around pixel number 1,700 (the typical browser window is 700 pixels tall). At that point, you’d only have gotten to warning signs No. 1 and 2—you’d have missed the fact that people who are drowning don’t wave for help, that they cannot voluntarily control their arm movements, and one other warning sign I didn’t get to because I haven’t finished reading that story yet. Or look at John Dickerson’s fantastic article about the IRS scandal or something. If you only scrolled halfway through that amazing piece, you would have read just the first four paragraphs. Now, trust me when I say that beyond those four paragraphs, John made some really good points about whatever it is his article is about, some strong points that—without spoiling it for you—you really have to read to believe. But of course you didn’t read it because you got that IM and then you had to look at a video and then the phone rang … The worst thing about Schwartz’s graph is the big spike at zero. About 5 percent of people who land on Slate pages and are engaged with the page in some way—that is, the page is in a foreground tab on their browser and they’re doing something on it, like perhaps moving the mouse pointer—never scroll at all. Now, do you know what you get on a typical Slate page if you never scroll? Bupkis. Depending on the size of the picture at the top of the page and the height of your browser window, you’ll get, at most, the first sentence or two. There’s a good chance you’ll see none of the article at all. And yet people are leaving without even starting. What’s wrong with them? Why’d they even click on the page? Schwarz’s histogram for articles across lots of sites is in some ways more encouraging than the Slate data, but in other ways even sadder:

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On these sites, the median scroll depth is slightly greater—most people get to 60 percent of the article rather than the 50 percent they reach on Slate pages. On the other hand, on these pages a higher share of people—10 percent—never scroll. In general, though, the story across the Web is similar to the story at Slate: Few people are making it to the end, and a surprisingly large number aren’t giving articles any chance at all.

We’re getting deep on the page here, so basically only my mom is still reading this. (Thanks, Mom!) But let’s talk about how scroll depth relates to sharing. I asked Schwartz if he could tell me whether people who are sharing links to articles on social networks are likely to have read the pieces they’re sharing.