The green lock means that the site has been issued a certificate and that a pair of cryptographic keys has been generated for it. Such sites encrypt information transmitted between you and the site. In this case, the page URLs begin with HTTPS, with the last “S” standing for “Secure.”
Sure, encrypting transmitted data is a good thing. It means that information exchanged between your browser and the site is not accessible to third parties—ISPs, network administrators, intruders, and so on. It lets you enter passwords or credit card details without worrying about prying eyes.
But the problem is that the green lock and the issued certificate say nothing about the site itself. A phishing page can just as readily get a certificate and encrypt all traffic that flows between you and it.
Put simply, all a green lock ensures is that no one else can spy on the data you enter. But your password can still be stolen by the site itself if it’s fake.
Phishers make active use of this: According to Phishlabs, a quarter of all phishing attacks today are carried out on HTTPS sites (two years ago it was less than 1 percent). Moreover, more than 80 percent of users believe that the mere presence of a little green lock and the word “Secure” next to the URL means the site is safe, and they don’t think too hard before entering their data.
What if the lock isn’t green?
If the address bar shows no lock at all, that means the website does not use encryption, exchanging information with your browser using standard HTTP.
Google Chrome has started tagging such websites as insecure. They might, in fact, be squeaky clean, but they don’t encrypt traffic between you and the server. Most website owners don’t want Google to label their websites as unsafe, so more and more are migrating to HTTPS. In any case, entering sensitive data on an HTTP site is a bad idea — anyone can spy on it.
The second variant you might see is a lock icon crisscrossed with red lines and the HTTPS letters marked in red. That means the website has a certificate, but the certificate is unverified or out of date. That is, the connection between you and the server is encrypted, but no one can guarantee that the domain really belongs to the company indicated on the site. This is the most suspicious scenario; usually, such certificates are used for test purposes only.
Alternatively, if the certificate has expired and the owner has not gotten around to renewing it, browsers will tag the page as unsafe, but more visibly, by displaying a red lock warning. In either case, take the red as the warning it is and avoid those sites — never mind entering any personal data on them.
How not to fall for the bait
To sum up, the presence of a certificate and the green lock means only that the data transmitted between you and the site is encrypted, and that the certificate was issued by a trusted certificate authority. But it doesn’t prevent an HTTPS site from being malicious, a fact that is most skillfully manipulated by phishing scammers.
So always be alert, no matter how safe the site seems at first glance.
Never enter logins, passwords, banking credentials, or any other personal information on the site unless you are sure of its authenticity. To do so, always check the domain name — and very carefully; the name of a fake site might differ by only one character. And ensure links are reliable before clicking.
Always consider what a particular site is offering, whether it looks suspicious, and whether you really need to register on it.
Make sure your devices are well protected: Kaspersky Internet Security checks URLs against an extensive database of phishing sites, and it detects scams regardless of how “safe” the resource looks.
I hope this highlights some areas you may not have been aware of. It’s always good to know ‘stuff’
This year 2017 has seen some seismic shifts in the publishing and advertising industries as major issues such as transparency and brand safety have taken centre stage. Next year is shaping up to be no different, as the industry looks ahead to key issues which will dominate the news agenda over the next 12 months and beyond.
“GDPR will hit in May 2018 and with just seven months left to be ready, many within the industry are only just learning about the implications. People are spending more time online across a wider array of devices and are becoming smarter at consuming online content. Consumers are hungry for real content and will be looking for ways to cut out fake news and time-wasting content by seeking out better quality content providers and starting to pay to access the best content.
2018 will continue to deliver opportunity; we all need to think about building interactive audio relationships via Amazon Echo, Google Home and other voice controlled devices, and how virtual reality devices like Oculus Rift and PlayStation VR and augmented reality via the latest generation of iPhones will affect the way we communicate brand messaging to our audiences in new and innovative ways.”
“Native advertising has rapidly gained momentum this year and will continue to do so in 2018. With native ad spend expected to reach more than €13 billion across Europe by 2020, it is safe to say it is no longer just a buzzword, but an essential part of the marketing mix that is finally getting the recognition it deserves from the industry.
“As publishers look to focus on brand safety, transparency, and the user experience, I expect we will see more of a migration to native as developments in creative technology bring more flexibility. By harnessing the capabilities of programmatic, the scale and efficiency of this flourishing format will be a force to be reckoned with.”
Electric Eclectic books incorporate aspects of Native Advertising in their marketing strategy assisting indie authors book sales. The amazing thing regarding Native Advertising is most people will not recognise or notice it occurring because it is an almost subliminal method of carrying your brand message.
THE CONTINUED RISE OF INDIE AND HYBRID PUBLISHING
Traditional publishers may offer prestige, but also limited creative control and royalties. In recent years, independent publishers have accounted for an ever-larger share of the market, with the help of high-quality cover designs, writing, and marketing plans.
Last year, data showed for the first time the share of self-published books and books published by small publishers, at 42 percent, was larger than the market share of big-publishers, at 34 percent.
Ascendant is the phenomenon of hybrid publishing, which includes a variety of publishing models which straddle a middle ground between traditional publishing and self-publishing. Veterans of traditional publishing have left behind their larger companies to bring top skills and experience to the world of independent publishing.
More and more authors are opting for hybrid publishing, which allows them to hold on to creative control and royalties while benefiting from the best of the traditional publishing world.
LONGER SHELF LIFE WITH EBOOKS WILL MEAN INCREASED COMPETITION
With the rise of digital book listings, we are seeing a change in the lifecycle of books. When keeping books available depended on a limited quantity of physical shelf space, it meant books that no longer sold well were removed from shelves as soon as possible.
With digital retailers, there is no such premium on shelf space. With books remaining discoverable indefinitely, authors and publishers may want to take a fresh look at “legacy titles” – books published in the past that are no longer a focus for your attention.
Consider reinvesting in a new cover, book description, and marketing resources to revitalise these titles.
Remember, in this age of digital ebooks and kindle, the more books you have available, the better chance you have to grab your share of the crowded eBook market.
This is one reason you should have a minimum of three marketing branded books working for you and all your prime titles. Electric Eclectic (part of CQ International) is the fastest growing and most inventive brand. Take a peek at their Facebook page. https://www.facebook.com/ElectricEclecticBooks/
MORE BOOKS, STAGNATING READERSHIP
According to Pew Research Center, about 73 percent of Americans read at least a book a year.
This is a figure which has remained stagnant since 2012. Meanwhile, the number of books published in the US has grown exponentially since 2010. Self-published titles have grown from 133,036 in 2010 to 727,125 in 2015, an increase of 446.5 percent. (latest full figures available.)
Getting your books to readers has, therefore, become an increasing challenging.
Authors need to work towards “discoverability”, working to develop their own audience as an author and creating strong brand marketing for their books.
Many self-publishing authors also face criticism for poor editing and packaging – with more books on the market, the pressure to create and maintain high-quality presentation is becoming paramount. Pay special attention to your design choices; editing and marketing can help self-published books rise above the rest. But a great cover is your first opportunity to attract readers to your book. A professional cover will help you gain sales. Check out PeeJay Designs. They offer a professional, but friendly and communicative service HERE
AUDIOBOOKS ARE GROWING
Audiobooks are the fastest growing sector of the publishing world.
In 2015, the audiobook industry was valued at 2.8 billion dollars. 43,000 books were released that year alone, compared to 36,000 in 2014 and just 20,000 in 2013. (Latest full figures available.)
Since audiobooks do not follow the same agency model as eBooks, publishers have been more willing to experiment with distribution models for audiobooks. In particular, subscription models, such as that of Amazon’s Kindle Unlimited platform, are on the rise. In a similar approach to Netflix or Spotify, the service offers unlimited access to 2,500 audiobooks.
While the cost of creating an Audiobooks is higher than most forms of book creation, including many hardcover formats, it is one of the publishing trends to seriously consider.
As with all relatively new markets, audiobooks platforms, production and distribution methods are only in their infancy, so invention and initiative are prime.
PUBLISHING TRENDS 2018 – SUMMARY
The publishing trends of 2018 are likely to follow the broader patterns seen throughout the decade; the rise of small publishers, digital platforms and new formats.
In other ways, the publishing world will continue to see a backlash to traditional, restrictive and controlled marketplaces during in 2018.
Keeping an eye on such trends can help publishers and authors get a sense of where things are headed in the years to come. The future will be about development, choice and ‘canny’ marketing.
The data reveal what some might consider a surprising generational pattern in book reading.
Young adults, those aged eighteen to twenty-nine, are more likely than their elders to have read a book in the past twelve months.
In 2014, there were more hugely successful movies based on young adult books than ever before. Divergent, The Maze Runner, The Fault in Our Stars, If I Stay, and The Book Thief all appealed to a younger audience and may be causing this surge of interest.
We’ll have to wait to see if this is a passing phase or a longer-term trend.
The survey also noted women are more likely to be the book readers in a household. The average woman reader read fourteen books in the past year, compared with nine books for men.
In 2014, Pew reported that 50 percent of Americans have a dedicated handheld device, either a tablet computer like an iPad or Kindle Fire, or an e-reader such as a Kindle or Nook, for reading digital content. This is up from 43 percent in September 2013.
While tablets are still the most popular electronic way to read digital books… at present, last month The Wall Street Journalpredicted they may be pushed aside by smartphones in coming years.
In the first three months of 2015, 41 percent of ebook buyers read digital books primarily on their tablets, according to the newspaper (citing Nielsen data), and 32 percent read ebooks primarily on their e-readers. However, the publication also reported on a Nielsen survey from this past December that found 54 percent of ebook buyers read on their smartphones at least some of the time. In 2012, that number was just 24 percent.
Fortune cites reasons for the adoption of reading via smartphone:
“Convenience, of course, as well as ramped-up technology that makes reading on mobile phones a more pleasant experience. Smartphone screen sizes, too, are getting larger.”
Okay, that will do for today.
There is a mass of indicators which will need your careful consideration when deciding which tactics to adopt in your overall marketing strategy.
Chose carefully and wisely, invest well and reap the rewards.
Thanks for reading another of my rather out-of-character serious postings… my normal, regular Ramblings shall resume shortly.
Unlike many/most of my Ramblings I regard this post as something of extream importance, a possible game-changing innovation, one which has wide implications but also one which will be of particular interset for indie authors
As part of a broader effort to eliminate the ability to prointerest counterfeit inventory in the open digital advertising ecosystem, Ads.txt provides a mechanism to enable content owners to declare who is authorized to sell their inventory.
The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.
By creating a public record of Authorized Digital Sellers, ads.txt will create greater transparency in the inventory supply chain, and give publishers control over their inventory in the market, making it harder for bad actors to profit from selling counterfeit inventory across the ecosystem. As publishers adopt ads.txt, buyers will be able to more easily identify the Authorized Digital Sellers for a participating publisher, allowing brands to have confidence they are buying authentic publisher inventory.
ADS.TXT HELPS PUBLISHERS
Counterfeit inventory comes in many forms, but it typically results in real media spend not reaching legitimate and deserving publishers. Ads.txt helps publishers reclaim control of their media, brand, and rate card. This means more of an advertisers spend can get to the domain owner through their approved sales channels, and not be wasted on counterfeit inventory.
Before I talk about Electric Eclectic in detail, lets set the layout of the indie publishing ground.
It is something like this….
I constantly hear writers say they are looking for new ways, or better ways, or alternative ways to market their books.
I also hear many authors saying they would like to find an effective way to promote their books without spending a fortune.
Not forgetting those who lament they never knew about a new initiative, or would have loved to be in at the beginning of… whatever it may be.
In this post, I shall offer you one of those alternative ways… and the opportunity to get in on the ground floor of something special… read on, but only if this is the type of opportunity you would really like to grasp.
The general consensus it seems, is Facebook adverts don’t work; unless you are willing to give all your hard-earned cash to Mark Suckonaburger (to gain a small exposure to a limited number of people for a minimum amount of time and still have no guarantee anybody, outside of your regular social network, will actually see this paid for promotion.)
The same goes for the confusion which is Goodreads and the plethora of similar book/author/reader platforms such as (in my opinion) the expensive Library Thing. Authors Den tries hard but is much the same and just as confusing as Goodreads.
Of course, you can pay for people to ‘give away’ your books, there are plenty who are willing to freely distribute all those months of your hard work, not to mention the money you have invested for… well, more of your money.
They will use the old adage, the saying that a short-term investment (read loss) is a way of gaining new readers. You know the type who will take your free offer, one of those folks who ONLY read free books “because there are thousands of free books ‘out there’, so why do I need to pay for any?” type of folk.
Why then, should they suddenly have a change of heart and convert to actually paying to read someone’s creation because they see your book going for free?
It is NOT going to happen.
Books are perceived to be devalued when they are offered free.
If you ever do find a grand number of these folk, enough to create an income large enough to sustain an author’s life, please let me know, because no one else has achieved that, so you would be making groundbreaking world history.
Please do not get me wrong, I am not against people paying for marketing or promoting books. All I ask is you consider exactly what they can/are doing for you and what realistically you can expect as a return on your investment.
Try calculating the cost/return usingthis thought process:
Equate the cost/fee the person/company is asking, as a royalty return per-book. (after tax).
Calculate how many book sales that figure equals.
Note how long you have to achieve your target.
This will tell you how many paid for books you MUST sell to replace that spend. (Your break-even point for this promotion.) and how long you have to accomplish this.
Remember, this calculation does not take into account the amount of money you have already spent on getting the book published in the first place, such as cover design, formatting, editing, maybe printing costs and so on.
If you are looking for a return, or to achieve an income from your promotion and marketing, doing this simple calculation is a good way to judge the portent of such an investment.
You do the math.
You decide if its genuine value for money.
Now… to Electric Eclectic. (EE for short)
Because I often approaching marketing from a slightly different angle, some can find my concepts a little confusing or difficult to comprehend at first, even though I try to keep things a simple as possible.
What gives me the right to write this… and who am I anyway?
I spent several years working in marketing, primarily with the larger advertising agencies such as John Walter Thompson, BBDO, Saatchi & Saatchi and so on. It was back when computer manufacturers had names like Sinclair, Dragon and Amstrad. Google was something to do with cricket, Windows were for looking through and cleaning, telephones had curly wires attaching them to the wall and programming used a language called Basic.
I now employ many of the principles learnt during my time in London, albeit updated and developed to work on social media, in the marketing of my own books. Doing so has served me well; I am a recipient of several literary awards and I am credited as an Amazon Bestselling Author.
Continuing with the development of my online marketing techniques, I have created a way for authors to earn royalties from their advertising while promoting their books.
I have branded this as Electric Eclectic.
You see, I know most, if not all writers have many short stories, part stories, old stories lingering in rarely accessed files. These stories are the ones they have not finished yet or are keeping to work on at a later date, (a date which never comes), or once used in a charitable anthology years ago. Some are little more than rough notes waiting to be developed, others unused cuts and edits from a previous novel.
No matter which or why they are there, most if not all writers have unused ‘stuff’ lingering around.
I have an idea how you can Moneytise these loitering tales.
At the same time authors are spending even more money, time and effort discounting and giving books away, ones they have worked so hard and so long writing. They are doing so in the rather vague hope of hooking the odd appreciative reader.
This is to me, like throwing the proverbial ‘shush’ at the fan. Sometimes called the shotgun or scattergun approach. Using a big unfocused blast in the hope we hit something.
More often than not, all that happens is we suffer splashback.
You must admit, it all looks and sounds a bit amateurish and silly when considered from this perspective.
So… what have I devised which makes any difference?
The answer is Electric Eclectic books.
It works like this; You (the author) digs out one of those old stories, one of your half-written, lingering, lost works, or you could write a new piece for Electric Eclectic books. It’s up to you.
The story is edited and formatted using EE guidelines, a cover produced under the same EE format, (working within the EE guidelines is of paramount importance) This results in the creation of an eBook between 6K and 20K words.
In other words, a Novelette.
By creating this book or books, (there are no limits to the number of EE books any author can produce, although two to three would be a good starting number.) using the Electric Eclectic branding, the book becomes an EE book.
The author pays a small, once only/lifetime fee, to licence the use of the EE brand for their book. (It is a franchise licenceif you wish.)
The EE licence applies and is associated with the books ASIN. Therefore, each book requires its own EE licence.
(Sorry, but certain parts of the EE formatting and branding system can only be revealed to authors after the licence fee is paid. They will not be revealed here.)
The Author publishes their own book, under their own name on Kindle and any/all other sites they wish.
ALL rights remain with the author.
The author keeps all royalties.
As an EE author, you now benefit from the Electric Eclectic branding.
This means sharing in the exposure of all EE book promotions and marketing; the general ongoing brand marketing, the general promotions, even each individual title and author promotions helps the brands overall publicity. Not forgetting inclusion in online magazines and recommended book listings and the EE search page on Amazon.
The final part of the jigsaw is… when readers purchase an EE book, not only does the author receive the sales royalty (rather than paying to give their book away), but the readers are shown and directed towards the author’s other books and works directly by hyperlink.
To conclude; by using unused stories, re-published works etc. Electric Eclectic branding allows authors to earn from their stories which were previously just collecting dust. EE books link readers directly to your other books, greatly increasing potential sales of your prime works.
Increasing income, having a greater chance of sales and gaining new readers, saving money on marketing and reducing costs by not discounting or giving away your major books, makes publishing an Electric Eclectic book a win-win situation for all authors.
Electric Eclectic is a marketing brand designed for the promotion of indie-authored books.
Electric Eclectic is NOT a publisher.
Electric Eclectic do NOT take any royalties.
Authors are not contracted, leaving them unrestricted regarding other publishing options.
Would you like to join us?
Would you like to be one of the first Electric Eclectic authors?
I have been working on an awful lot of ‘Stuff’ these past few weeks.
I am always busy, it keeps me from hanging about on those street corners. But these past weeks I have been busier than most.
Let me give you a clue….
Over the last two weeks, I wrote approximately 630,000 words, 350,000 last week and 280,000 the week before.
I have promoted the November edition of CQI magazine, the Sci-Fi season special. Click on the cover image to read.
I am in the midst of compiling two annual catalogues for CQI, ‘The Collection – a guide to year-round giving’ and ‘The LIST 2018′ a catalogue of commended and acclaimed books.
During which time, I have beavered away at marketing to keep my two latest books high on the Amazon sales lists. Successfully.
I finalised and formatted a further two books, including designing the covers. They are:
Dark Words – dark tales & darker poetry is scheduled for release on the 1st of February 2018.
Within the Invisible Pentacle, a collection of intriguing feminine titles is due out on the 1st of June 2018.
That done, I can concentrate my efforts on completing two other WiP:
Floyd a Novel about an escaped psychopath on a bloody rampage of revenge and…
On the Highway of Irreverent Rumination & Delusion, which is a rendering of my past blog of the same name, about musings of life, living and our society, with many additional perceptions, formed into a book.
I am hoping to have both completed by the end of 2018… but who knows?
Included in this time, right up until yesterday morning, I have published three new eBooks, Kindle ‘novelettes‘ under the collective brand of Electric Eclectic.
Electric Eclectic books are absolutely fantastic, they enable readers to ‘taste‘ a previously unread or unknown author at the extremely low price of just 1.00 (Dollar/Pound/Euro). HOWEVER… unlike many low-cost books all EE novelettes are vetted to ensure they meet exacting standards, so readers can buy Electric Eclectic branded books with confidence.
EE is a Franchise, where the individual authors benefit from the marketing and promotion of being associated with the prime EE brand itself. Enquiries about becoming an EE author to EEbookbranding@mail.com
My current EE novelettes are:
North to Maynard, a tale of Gremlins in our modern world of high tech.
Three Floors Up, where a psychotic man watches those below until…?
Mechanical Mike, a tongue-in-cheek sci-fi robot story, set in Paris during WW2.
Oh, I have also helped a fellow author to create a fully illustrated children’s book, written by an eight-year-old girl. A project not without its problems, but one where I have enjoyed overcoming the challenges.
I took three days out to travel to Belguim during this time period too.
In this post I take a divergent path, away from my regular ramblings about writing, to speak of something which is usually just as close to any indies heart.
The reason is, no matter how good a writer you may be, how wonderful and eye catching you books cover is… if no one is ever going to see it, or hear about it, no one shall ever buy it, let alone read it.
Every indie I know who has written a book, even a short novelette, agrees the hard work starts once the book has been published.
An almost consecutive issue which is consistently raised, is the seemingly ongoing quest for the ultimate marketing tool. The ‘Eureka’ gift that will sell hundreds, if not thousands, of books each month with very little work or effort on the part of the author themselves.
Wake up, smell the coffee. There is no such thing.
Even should someone find an amazing algorithm, or system for doing just so, within moments the entire world will be climbing on the waggon, the uniqueness would dissolve in those few moments, to become nothing more than the norm.
The quest would then start over.
BUT… (there is always a but.)
There are a whole host of ‘Alternative’ marketing solutions. Or at least, people marketing a whole host, of supposed solutions.
Many asking for a substantial fee, without any guarantee of success.
HOWEVER… (there is always an however too.)
The world, (the cyberworld and the meat-space), is full of groups of writers and authors who work together, share knowledge, experience and aid one another to achieve the best.
Another I belong to, The Awethors, have collectively produced four books. Not bad, for an association of people who live thousands of miles apart and in different countries.
Working closely and introducing new people to our communities, gives each of us a wider opportunity to help others. Some authors use their experience to professionally assist others in marketing, book cover design, formatting, publishing and so forth. Author Assist,Plaisted publishing houseandMetamorph Publishing are just three to mention.
Others run newsletters, email campaigns, blogs, vlogs, webinar’s and radio shows. Each designed to help all who wish to partake.
Not surprisingly, it is this last one, CQ International Magazine, I want to talk about most, simply because this is my own publication!
CQ was never planned to be.
You see, it all started when I wrote a very posh looking newsletter, I called it ‘Rambling Away’, to keep a link to the blogs I ran at the time.
I designed my newsletter to look like a glossy magazine. The type of magazine I was involved with, when I worked in the publishing business in London.
That first, short (and honestly not too well constructed), newsletter eventually grew into CQ International Magazine, which has an established readership in 84 countries around the globe and, at the last count, is read by an excess of 50 thousand people.
CQ Magazine continues to promote and support indie writers, yet has expanded to include all forms of independent artists, from painters and illustrators, to musician and theatre, dance and performance arts, sculpture and digital creatives. If fact, anything independent, artistic, artisan or creative is welcome within the covers of CQ Magazine.
As part of our ongoing commitment to promote the indie world, CQ Magazine has recently created the C-club. This is where, for a single annual membership fee of £5(UK), indies from all walks of life, can take advantage by advertising in, or having features and promotions in, CQ International Magazine throughout the entire year, at not cost at all.
That’s right, FREE promotion and marketing to the whole world. Well, a big chunk of it anyway.
What’s more, by joining the C-club, you will be helping us to help others, by contributing to the ‘Inspiration & Encouragement fund’.
Full details about CQ International Magazine and how you can become a C-club member, can be found on CQ International’s blog, RIGHT HERE.
Go take a peek now.
I look forward to welcoming you aboard.
LOVE MUSIC? LOVE ART?
Then you will love ICONIC, a tribute to some of the worlds greatest musical artists who ever lived.
It may seem a strange title for a post, but it is one which reflects much of what our modern society is about.
With the event of digital photography and smart phones, far more of our daily lives are recorded, most often in a haphazard fashion. A jumble of images stored on SD cards, memory sticks and in a long scrolling stream of incoherent, often unconnected messages.
Many vanish when we upgrade our phones or computers, memory cards are lost, external hard drives become corrupt or obsolete. Some files may be stored ‘in the cloud’ or ‘on social media’ at least for now, for the time being, until it all changes once again.
Nothing is secure from loss, deletion, corruption or becoming obsolete. Such is the way of modern technology, such is modern life. A simple power outage can render even the most expensive, cutting edge technological gadget useless, in less than a Nano second.
Books, on the other hand, tend to outlast anything else when it comes to keeping their content safe. Libraries, universities, country estate houses and museums, all hold venerable tomes from hundreds of years past. Volumes of information and knowledge that do not need an external, or rechargeable, power source.
This is why you need TOAD Publishing in your life.
TOAD is a specialist publisher, who concentrate their efforts on glossy hardcover books, generally known as ‘Coffee Table’ books.
What is a Coffee Table Book?
In theory, you can put any book you like on your coffee table, but not all books inspire conversation. A Coffee Table book is usually an oversized hardcover book. It is designed to be displayed somewhere prominent, often on a sideboard, a visible bookshelf, or maybe a Coffee Table!
These books help to entertain friends, family and guests. They stimulate conversation, allow people to see what the interests of the owner, such as the arts, photography, fashion, style, travel, and family.
They are statement pieces, works of art, decorative and entertaining.
Now TOAD have taken the coffee table book one step further, one step beyond ubiquitous perception.
Enter the Heirloom Book.
TOAD create personal, unique books chronicling major events in your life, the moments you like to keep as a memento, to share with family and friends, or preserve as an heirloom.
They will turn your photos into a glossy wedding album, or a chronicle your pregnancy, childbirth and beyond, to a child’s first birthday. They will document a life project, a holiday and more.
In the past, TOAD have created a record of theatre production, from foundation to the first night performance and city art students, as they created a street mural for the council arts project.
These books are not about recording the past, they are about recording your life now, on the present moment, which will soon be the past, a too easily and too often, lost past.
When it comes to documeting your life, do not leave it to the haphazardness of chance, keep your memories safe, keep them in a Heirloom Book from TOAD.
Heirloom Books, work for businesses too. Document special projects, feature successes stories and special events, like the annual conferences, share them with your suppliers, customers, or staff, in this wonderfully unique way.
TOAD Heirloom Books enhance the perception of esteem to reception areas, hotel lobbies, waiting rooms, guest rooms, private libraries and, of course, on your coffee table.
Heirloom Books are full colour, unless otherwise specified, glossy, perfect bound, photographic and/or illustrated, hardcover publications. The interior layout and covers are designed by our in-house studio, PeeJay Designs and printed by our partners in the Netherlands, from where the books are distributed worldwide.
In February, I released ‘Life in the War Zone’ a collection of stories, based on true accounts, of what life is like living between warring factions in an area of conflict.
Life in the War Zone takes a serious, no holds barred look at the devastation and trauma of life in the battlefields of the Ukraine, Syria, Afghanistan, Iraq, Bosnia, Serbia, Croatia, Israel, Palestine, Libya, Lebanon and El Salvador.
Also during February, I published a ‘Coffee Table’ book called ICONIC, or to give it its full title, Iconic – Legends of music immortalised in art.
Iconic is an 8 x 8 inch, hardcover, perfect bound, glossy, book, containing a number of my own artworks, portraits of some of the most well-loved musical talent ever known, such as David Bowie, Amy Winehouse, Buddy Holly, Jimi Hendrix, Elvisand many more.
March saw the publication of The Pussers Cook Book.
This became an instant hit and an Amazon bestseller. It is still, as I write this over a month after the books launch, at number three in its Amazon category.
The Pussers Cook Book details twenty-two of the best loved dishes, served on Royal Naval ships circa 1960’s to 1980’s. Along with the recipes, there are plenty of jokes and tall stories, some legendary myths are also dispelled!
You do not have to be a sailor to enjoy the Pussers Cook Book. It makes the perfect gift for a freind or loved one.
You will see by this, why my time this year has been at a premium.
Now, I have touched on art, as in the title of this post, by mentioning my tribute to the great musicians in the book, ICONIC. Which clearly shows the link between writing, books and art.
As do all those millions of books with illustrations, photographs, pictures and images inside. Let alone the amazing and wonderful artistry shown by many book cover designers.
In that respect, books and art are almost inseparable, and never exclusive.
But there is more…
Art has always been a ‘go to‘ place for me, when I need to rest my mind from concentrating on writing. Whilst my form of art, digital painting, is still a creative discipline, it is creative in a totally differing way to the mindful concentration needed for writing.
In that respect, I find creating digital art relaxing, even ‘freeing up‘ the subconscious mind to continue its own creative endeavours, whilst I take my consciousness on a holiday of colour and form.
The problem arises, much as it does when writing, or I should say, when one has finished writing and has published their book.
Who will see it, who will read it, who will buy it?
It is all well and dandy to have a book, three books, ten? Sitting on the shelves getting dusty and covered in cobwebs. What we want, what we need is someone (Many someones) to come along and actually read our words.
The same is true of art. What is the point of creating wonderful, thought provoking, stimulating images if they are simply going to be stored as a digital code on a memory stick. If they are never going to be made onto a canvass, or a poster, or even printed onto a tee-shirt or coffee mug?
Both of those scenarios are, in my humble opinion, a total waste of time, effort and creative energy.
So…what to do about it all?
Firstly, I have made a Facebook page to help direct people to my works.
The main site is my artwork website, where you can browse through a selection of works albums and find links to the other places my work is available. https://goo.gl/pyPI7i
That is why I am talking about art on a writing blog.
Thanks for reading this…if you have read this far!
I will be back to posting my normal Ramblings from now on.