Some tips to increase your book sales

So much to do, so little time. (I think I have heard that said somewhere before.)

At least I have found a few moments to share another post about being an indie author.

I do not normally write a ‘list’ style post as they generally tend to be little more than ‘clickbait’.

However, on this occasion, I have made an exception to the rule and produced a sort of list post myself.  But one I hope is better and far more informative than those ‘clickbait’  I mentioned above.

I hope these tips will help you create a book which will sell in (vast) volume.

wheelbarrow_o_booksSmall

“On with the post”

I hear time after time and frequently read, on social media, authors asking why no one is buying their book(s).

It could be down to many things, even the lack of serious or targeted promotion.

Novice writers often spending too much time and effort in posting their book(s) on author group pages… HINT… authors are more interested in writing their own books and most already have a vast TBR library they will get around to reading, soon(ish), one day, maybe later, or never.

You need to put your energy and effort into targeting those people who are more likely to want to read your work than another author. (Coals to Newcastle, busman’s holiday… ring a bell?)

However, before you get anywhere near that stage, here are a few basic questions, self-check questions, you should ask yourself and, this is most important, answer honestly.

You will only be letting yourself down if you lie to yourself.

In a nutshell, you must ask yourself, (way before you publish) if your book looks professional and is your blurb up to scratch?

These are the questions you need to use to clarify each point of consideration.

Regarding your books cover:

1, Does it look professional.

No, truly; do your book cover(s) look like they could be displayed alongside the best sellers on show in your city’s premier bookstore?

Bestsellers

If you cannot say it does with absolute certainty, take a mock-up, even a full-colour print of your cover and visit some bookshops. Hold your image up, place it on the shelf next to the big named author’s books.

Now, give it ten coats of looking at. Ask those who are browsing what they think of your intended cover.

This is a form of market research. It can save you a ton of heartache let alone money. But you must be honest and you must listen to what others say, after all, it is they who will be buying your book, not you.

 

2, Does your book cover clearly demonstrate the genre of your book?

Your potential readers will, most often, have one or two genres they prefer. Like many people, once we find something we enjoy it takes a giant leap to change.

Therefore, if your book does not accurately reflect the genre of its content, you WILL be losing any potential readers initial interest.

Bookshelf-and-books-vector-01

 

3, Does your cover immediately garner attention?

Is it sufficiently attractive to stand out among other books on the shelf or on Amazon?

Does your cover artwork stand out amongst the other books around it? How well does your book ‘stand-out’ as a ‘thumbnail’ image on an Amazon page full of other books?

Are your friends or the bookshop browsers immediately drawn to your cover? If not, you need to make changes.C&Vfront3

Note: Too many authors make the mistake of trying to tell the entire books story on their covers. This is not what the cover is intended to do. In simple terms, the cover is like a candle flame to a moth. It is there to attract a person browsing to take a closer look at your book. Once the browser has the book in their hands or has ‘clicked’ for more details, the cover has done its main job.

After which the points below come into play.

 

 

4, Does your book title grab attention?

Pretty much like the cover image ‘as a whole’, the title of your book must do several things. It must accurately reflect the genre of your book while defining its own individuality.

Along with this, it must show who the book is intended to be read by. Not an easy task to succeed at, especially when regarding fiction, which is far more subjective than non-fiction.

Regarding non-fiction, your title must indicate the benefit and what makes your book different to other covering the same or similar subject matter.

 

5, Does your book’s subtitle and/or description clarify who the ideal reader is?

Does your description work as a prime first hook on the general browser?

The description (subtitle) should convey the emotional (or practical) payoff to the reader when reading your book. (The ‘what’s in it for me’ factor)

LitWZ finalTo communicate this your description needs to capture the curiosity of the browser, it must take them on a clear, cohesive, emotional journey and leave them wanting to know more. You must engage their curiosity?

Is your books description length similar to the prime authors/major publishers books of the same genre?

Note: Nothing on the cover of a major publisher’s book is thereby happenchance, everything is carefully calculated and designed based on a vast database of market research and marketing sciences. You should not go far wrong by following their designs and formatting.

 

6, Pricing your book

Have you priced your book to match that of similar titles of the same genre by other indie authors?

Here price point could be a major influencing factor. Price your book too high and few will buy it. Too low and many will perceive it as a low-value item and pass it by.

The trick is to get this balancing act weighed off. Not an easy task.

 

7, Are your books first pages intriguing enough?

Many online bookstores offer a ‘look inside/sample read’ function. This is akin to flicking through a few pages of a physical book in a bookstore.

When considering this fact, it becomes clear you need to ensure an early hook is built into the first pages, say the first 10% of your book.

This will create an intrigue, a wanting to know ‘What happens next’ question into your potential reader’s mind, encouraging them to buy your book.

I hope these pointers will help you with the designing your books cover and when writing your ‘blurb’.

You will find many more ways to reduce your publishing costs and loads of money-saving methods by reading ‘The Frugal Author’, immediately download-able HERE.

TFAcover

Advertisements

Write a brand-new story, combining genres…

Before you ask, yes, this is about sci-fi and Robots… but it also about crime fiction, fantasy, steampunk and many other genres. It’s about understanding, imagination and the muse… so read on…

Like all fiction genres, Sci-fi and its many sub-genres must evolve with the times, writers must look to the future. (pun intended)

Czech writer Karel Čapek introduced the word “robot”. It is said his brother suggested using a derivative of the word robata, which means literally “serf labour” and figuratively “drudgery” or “hard work.

No wonder the robots usually want to revolt, to take over our world. To turn the tables on us!

But, long before the word “robot” was invented, the ideas of mechanical or artificial men was in our ancestors’ consciousness. Early ideas of robots or automata drew inspirations from early writings and figures in mythology, who were described as anthropomorphic and crafted from stone or metal.

talos
TALOS The Argonautica by Apollonius Rhodius, 3rd century BC. Photo credit: Sergio Santos, CG Society website

Described in the Argonautica as a giant man of bronze forged by the smith Hephaestus, Talos is tasked with patrolling the island of Crete and fending off pirates.

However, he is still partially organic, as is shown in the description of a single blood vessel that runs from his neck down to his ankle. Much like with Achilles and his heel, the vein of Talos is his weakness, and he dies in the story from exsanguination.

 

This developed into ‘other’ forms of automata,

OLYMPIA
The Sandman by E.T.A. Hoffman, 1816. Photo credit: The Sandmen blog

In ETA Hoffman’s short story, The Sandman, the main character Nathaniel falls in love with the daughter of one of his university professors.

While she is beautiful and elegant, Olympia speaks very little, only responding to conversations with “Ah”.

She is also often motionless for long periods of time.

The people around her find this disconcerting, and it is eventually revealed that she is a lifelike doll.

 

 

Enter the early days of Sci-fi as we recognise it now,

STEAM MAN
The Huge Hunter/Steam Man of the Prairies by Edward Ellis, 1868. Photo credit: World of Sideshow wiki.

 

Edward Ellis’s Steam Man is an early example of the Edisonade genre of science fiction.

Derived from Thomas Edison’s name, the genre describes stories that feature an ingenious young American inventor, who uses his inventions to go on adventures, solve problems, and defend himself against his enemies. The invention often has many purposes, such as weaponry and transportation.

In this case, the teenage hero is Johnny Brainerd, who creates the steam man and uses it to pull wagons that can carry passengers. Despite its large size, the steam man can run quite fast, and Johnny uses this to his advantage (such as, for hunting buffalo).

An imitation of this story was written by Harry Enton in 1876, called Frank Reade and His Steam Man of the Plains, which also features a young inventor and his robots. Frank Reade’s steam man improves upon the first, with a much more efficient engine due to improvements in hydraulics and use of lighter-weight alloys. Thus, it is faster and stronger. Frank Reade’s son, Frank Jr., would eventually go on to create Steam Man Mark III, and replaced the use of steam with the use of electricity.

This and Steam Man of the Prairies were dime novels, popular fiction that is much like the comic books of today.

 

Tik-Tok
Tik-Tok, Ozma of Oz by L. Frank Baum, 1907 Photo credit: John K. Neill, Wikipedia.

Dorothy finds the mechanical man, Tik-Tok, with a printed card suspended from the back of its neck.

The card provides directions for ‘using’ Tik-Tok, such as how to make him speak, think, and move by winding the clockwork in his body. Tik-Tok needs to be periodically wound like a toy to function, as he cannot wind himself up.

Tik-Tok has been referenced in other fiction, and his benign nature subverted into something more sinister, such as in Gregory Maguire’s Wicked and John Sladek’s Tik-Tok.

 

 

As I spoke of in the opening paragraphs of this post, the term Robot arose thus…

ROSSUM'S UNIVERSAL ROBOTS
Robots, by Karel Capek, 1920) Photo credit: Technet website.

 

This famous play, which was successful in its time, describes a factory that makes artificial people or roboti, from synthetic organic matter.

Less like robots and more like androids or cyborgs because of their biological nature, these synthetic people work for humans but eventually organize an uprising, causing the extinction of humans.

Karel Capek’s play is influential for being the first to use the word “robot”, replacing “automaton” or “android”. It is also worth noting thatrobota in Czech means forced labour, of which the robots in the play were made to do.

Robot: We wanted to be like people. We wanted to become people.

Radius: We wanted to live. We are more capable. We have learned everything. We can do everything.

Robot: You gave us weapons. We had to become the masters.

Robot: We have seen the mistakes made by the people, sir.”

Which basically, and with a giant leap of literary faith, brings us to the time when robots were simply robots, like Robby from ‘Lost in Space’. A time when Isaac Asimov penned ‘I Robot’ and hope for humankind lingered.

'ROBBY' THE ROBOT
‘ROBBY’ THE ROBOT Photo credit: Fred Mcleod Wilcox

We all knew where we stood.

Then along came James Camron who introduced us to Skynet, and all hell broke loose.

cyberdyne
CYBERDYNE Image: Geek.com

So, where does that leave us, how can we tell new, inventive and genuinely futuristic tales of machines, androids and automaton now?

Maybe, a little closer inspection of where we stand now will help us, if we stand on tiptoes and look far over the rising horizon…

Robots are all around us, toiling away in factories and warehouses, busting a gut in landfills and working in hospitals. The NAO model introduces school kids and students to programming and robotics and it also teaches children with autism. Another model, Pepper, was created to work in the service sector; its tasks include attracting potential customers and consulting with buyers.

As the IOActive team discovered, to seize control of NAO you only need to be on the same network as the robot. Experts found vulnerabilities allowing commands to be remotely executed, effectively giving over full control of its actions.

To demonstrate how these vulnerabilities can be exploited, the team forced NAO to demand bitcoins from its human interlocutor.

But real criminals would be limited only by their imagination and programming skills. What’s more, it’s not just NAO that can be infected with ransomware; the more business-oriented Pepper is just as vulnerable, and other models probably are as well.

Just imagine if one fine day a robot teacher or store clerk, in full view of John Q. Public, started swearing and insulting people before going on strike or picking a fight.angry_robot_character

You never know.

 

 

 

But why would anyone hack a robot?

What do criminals have to gain here? Won’t it just spoil someone’s day or their life? That might be enough incentive for some hackers, who often do such things just for fun.

But there’s another reason: money.

The profit motive is simple. Buying a robot costs about $10,000; and if it breaks, it must be repaired or replaced.

Both of those require a fair bit of cash, but factor in the downtime cost and reputational loss of having a robot threaten customers and the sum rises considerably.

If an industrial robot is hacked, it can pose an immediate threat to employee safety or production quality.

An attacker compromising a robot in one of those ways might offer a quick solution to the problem, (which they caused), pay a ransom and everything will be just fine.

But, as you might guess, cybercriminals don’t always keep their word. Of course, the vulnerable robot might be hacked again, requiring another payout.

And then, another,and another…

What can be done?

Robots are here to stay (and multiply), so avoiding contact with them is not the way to go. For that, you’d need to invent a time-machine and go back a long, long way as mentioned above.

Instead, users and manufacturers need to be sensitive to robots’ weaknesses to ensure these devices do not go from cutting-edge to catastrophic in the blink of an eye.

Robot creators need to think through security issues in advance before production starts. Today. Better still, yesterday.

Then, after product release, all ears must be kept firmly to the ground to respond promptly to reported vulnerabilities and get them fixed.

…Or some sort of mayhem, a type of life-shattering, civilisation ending apocalypse may just leap from the pages of a book and into reality…

Or maybe that is just my way of stimulating your muse… think on, but carefully and you could join the ranks of Robert A. Heinlein, Arthur C. Clarke, H. G. Wells, Jules Verne, Edgar Rice Burroughs and Isaac Asimov.

You see not all sci-fi which includes rouge robots must be apocalyptic, that idea has been done, and done, and done to death. Now it is time for a differing approach.

Take your favourite crime-based books or film, or a combination of both media. Choose a story without any robots and select a character or two.

Now, think of your chosen characters as automaton, combine those two or three films/books plots. (If they are Hollywood or from mainstream publishing, it will not be a difficult task because they use a five, or seven-point, plotline… its what makes mainstream boring and predictable.) and start writing. Don’t copy… No plagiarism allowed; simply let your muse write the story guided by the basic (combination) of the plot(s) outlines.

You will have a brand-new crime story, but one which includes robots. It does not even have to be set in the future or on another planet, it can be urban fiction, steampunk, fantasy… you decide.

What you will have is a cross-genre fictional work which can be promoted to a wider, but targeted audience. That means greater sales opportunities and a much larger readership potential.

robber0441Why not make your robot a stooge, a fall guy? Have the reader fall in love with it, empathize with it.

Alternatively, have your robot(s) as the victim, the missing link to solving a situation… not all robots are bad, not all are good, some simply have frailties, others damaged personalities, why, some are even human… aren’t they?

 

Whatever you do, have fun and visit my website HERE I have a load of crime fiction and other ‘stuff’ you will just love. But don’t just take my word, go and have a look now.

Distribution paradox & disparity of price of indie authors books.

Pub2

Yep, that’s a long(ish) title but it says what this post is about.

I have been asked on several occasions if my books are [officially] available from outlets other than CreateSpace/Amazon.

The answer is: I am slowly extending the platforms where my books can be obtained. Migrating some and simply offering others on multi-platforms.

The reasons for the disparity are many, I shall not delve into them all here.

Another issue on many sites is the price charged for my books. This is to some extent beyond my control, or at least I am bound by certain parameters which make it impossible for me to have a single fixed price across all outlets.

6a00d8341c4eab53ef01b8d244c94a970c-300wi

While this is somewhat annoying, I can see the relation with other products, the ‘recommended retail price‘, or ‘manufacturers suggested selling price‘, which individual retailers try to ‘discount’ against as they compete for their percentage of the market share.

 

I have come to accept, as an author, I am at the behest of these marketing trends and the need for retailers and distributors to make a profit, both which influence the pricing of my books.

Whilst I am happy in most cases to allow market demands to guide basic pricing structures, (after all, no one will pay more than they are willing,) it can become an annoyance in certain situations.

Allow me to explain.

EEgrungeI am sure, or at least I hope, you are aware of Electric Eclectic books. These novelettes, branded by Electric Eclectic, are designed to introduce readers to great authors and amazing stories.

The plan for Electric Eclectic is to offer each novelette at a uniform single price of ‘ONE’.

That’s £1.00, $1.00, € 1.00 etc.

While the Pound (GBP) and the Euro worked, Amazon.com insists adding tax after a price is set. So, the $1.00 becomes $1.34. (With the Euro, Amazon.EU & The Pound, Amazon.UK, the selected price includes tax, so you can accurately select a specific number which will show as the price the store shows.)

While I prefer the sales and marketing aspect of 1.00, a neat, round, simple figure. The issue is further compounded when listing your books in ‘other’ bookstores as they each have their own pricing parameters.

This gives a wide disparity of prices for the same item.

Take my book ‘Three Floors Up’, an Electric Eclectic Novelette such as mentioned above. This is 1.00 on both the Amazon.UK and from Amazon.EU. It shows as 1.34 on Amazon.com, although the price of 1.00 was selected on the site.

Three Floors Up

This alters further, to 1.39 & 1.43 on a dozen more online bookstores, until you reach Apple iBooks where it retails at 1.99, double the price, all bar a single cent, to that which I initially set when publishing on Amazon Kindle. (KDP).

I am sure there are reasons for such a wide differential, none of which I care about to the degree of losing sleep. This is because those who are dedicated to Apple are clearly willing to pay slightly more for a book, as are those who dislike Amazon. I know some people who detest them with a passion verging on hatred.

If you are one of the above or have a direct link, an investment, or another affinity with a particular bookstore platform you will be happy to know all my Electric Eclectic books, and some other works are now online at a selection of alternative stores. (My other books will follow in due course).

These are the main online retails officially authorised to retail my books.

Amazon, CreateSpace, Kobo, Barnes & Noble, Apple IBookstore (Tunes), Google Play, Baker & Taylor and Peecho, are the prime retailers and distributors.

These are my Authorised Booksites, ones with direct links to the retailers.

BookRix, GoodReads, Authorsdb, Authors Den,  and Electric Eclectic.

WARNING.

Bootlegging and unofficial distribution of books is a major internet concern.

Sites with unofficial listings of my books may deliver a poor-quality product. Downloads from these sites may infect your device with a Virus, deliver Trojans, Worms or Ransomware.

Such sites create opportunities for Phishing, Mining and Pwning of your Personal Data.

Only connect and use the Official bookstores I have listed above. If in doubt go to my author’s website or The Electric Eclectic website.


 

Get more tips, insights and information with this book… click the cover image, Now

TFAcover

Stop whinging, get off your arse and DO something about it

waiting

It is some time since I wrote a ‘Rambling’ Rambling on this blog.

Partly, this is because of the large number of commitments I have undertaken recently. Commitments which have left little time to indulge myself in creating an informative and entertaining Ramble.

Which I hope this post shall be, (at least if you read on from this point.) Although this post may seem to ‘go around the houses’ to reach its point, bear with me. It will be worth it in the end… Honest 😊

During the absence of such Ramblings, I have posted a few pertinent, factual and I hope helpful articles about internet security, publicised ‘The List – CQI Magazine’s must-read books for 2018, and posted about the launch of Electric Eclectic books,  a new way to find great authors and amazing books.

My last Rambling style post was a bit of a rant, but one which shares the truth about how ineffective giving away free books is and how doing so is damaging all indie author’s prospects.

grumpy_old_man-Converted-1024x953This post sort of follows suit regarding ranting… maybe I am becoming a ‘Grumpy old man’ or maybe I am already one?

The basic theme here is “Stop whinging, get off your arse and DO something about it.” In fact, I think I’ll use that phrase as the title of this post.


 

First, the ‘whining and whinging’, the consistent, droll, mind-numbing drivel I am hearing from too many indie authors recently.

“My sales are bad.”

“Facebook doesn’t help anymore.”

“Things are getting worse.”

“People don’t even want my free book.”

“Nobody leaves reviews.”

“Adverts are so expensive and don’t reach enough people.”

And so forth. All one must do is read the comments and posts in various social media groups and pages to find a torrent of such remarks.

Now, I may or may not agree with all the above. Okay, the first three are stupid statements, the last three have some if little, merit.

But this wave of despondency seems to be sweeping the internet at present and gathering momentum as it does.Facebook-Finger

Fuelled, no doubt, by the rumours about CreateSpace, Amazon and Goodreads along with the recent and forthcoming changes and alterations to Facebook.

 

Don’t ask me for details, go read Gisela Hausmann’s books on the subject, she is far better informed than I.  Read more Here

Now, nobody said writing a book would be easy. Nobody told me marketing and selling would be a cinch.

IT’S NOT.

It takes commitment, persistence, patience and determination… and lots of it. I said lots of it, that’s much, much more than you are considering or believing right now. So, treble the difficulty factor and then multiply that by the power of 92 and you could be approaching reality.

imagesCalculate the exact opposite for difficulty and obstacles. The resultant sum should reflect the starting point of your journey into the realms of authorship.

Bilbo Baggins exploits were a simple walk in the park, in comparison of what you shall have to endure.

That is why we love being indie authors.

However, (for those who may not be familiar with my Ramblings I love the ‘However’s’.)

So, to continue.

However, I cannot take this downhearted view as one expressed solely by the Indie community, or for that matter, one voiced on social media alone.

I think this mood or at least the pessimistic and depressed expression of disappointment and negativity concerning the present and, more so, the cynical distrust of the future is something which is sweeping our society.

This attitude has now reached such proportions everybody has to have ‘a condition’, be it a simple skin complaint, a dietary need or speech impediment, let alone a major physical or mental syndrome.

As an alternative, or as an added factor, one must also be a survivor… of sexual or mental abuse, a victim of crime, a recovering drug user or alcoholic with latent effects of reoccurring PTSD… and so forth.

Nowadays everyone must have an underlying ‘Backstory’ to be accepted as part of our modern society, however truthful or however factitious that may be.

Personally, I blame Simon Cowell and the XFactor… which traumatic experience I have survived, by the way.

simon-cowell-erectile-dysfunction

I am an exexfactorbackstorysurvivalist, in tentative remission.

NOW… don’t get me wrong. I am not speaking of genuine suffers from such disorders, I am speaking of the media hype and their insatiable appetite to present all who become ensnared in their tentacles as some form of miracle entity. A god or goddess-like warrior who has fought off the evils life has thrown at them.

Such influence affects us and our children’s perception of ‘normality’ in the most ambiguous ways. It is this seeking of constant sensationalism which clouds many of the authors and writer’s minds when they complain about how difficult it is to sell their books.

Instead of ‘doing something‘ to alter the situation it is far easier for many to shout “I am a Victim” and “Facebook is abusing my rights” and such like.

This is where, if you are still with me, I refer you back to the title of this post. “Stop whinging, get off your arse and DO something about it.”

I shall finish with one simple and short example-

I recently launched an initiative for indie authors called Electric Eclectic. I doubt very much if you have not seen at least one blog, post, comment or advertisement concerning such.

EEgrunge

Electric Eclectic allows indie authors a way of using, or recycling, short stories to market and sell their prime titles. This is a form of promotion which actually earns the author money while working as a silent salesman on their behalf.

I have offered, both on major social media sites and by personal email invitation, the opportunity for a limited number of other authors to join us.

The take-up has been dismal, even though our own authors have seen sale generated via Electric Eclectic already and indications of ongoing success.

YET, I have seen some of those who know about this opportunity continue to whinge and whine about sales, the cost of promotion and the ‘state of the market’ while ignoring the offer from Electric Eclectic and other genuine initiatives.

My suspicions are these people enjoy the attention their complaining creates and, I wonder if, they like to ride the current media bandwagon of portraying themselves as victims, casualties and wounded sufferers of circumstance?

Thank you for reading this Rambling. Paul.

To find out more, or to request becoming an Electric Eclectic author, visit the website HERE and use the contact page to message Electric Eclectic.

reflection

Passwords: Have you been pwned?

If you want to make your world a safer place?

Start with your passwords.

From logging in to our social media accounts to buying new shoes, we wouldn’t be able to get much done without first logging into an account with a password. The problem is, as more and more of our everyday lives have gone online, particularly as authors and writers, when we need a wide range of internet sites and platforms to market and promote our books.

Chances are you have needed to create more passwords than ever, which can cause problems. After all, who uses a different password for each and every site? Perhaps not many of us, if we’re being honest.

Want to make the world a safer place? Start with your passwords!Indeed, according to new research from Kaspersky Lab, people tend to fall into one of two camps: those who use passwords that are complex but difficult to remember and those who create passwords that are easy to remember but easy to crack.

Password dilemma

Complex but forgettable

Those of us who create complex but difficult to remember passwords may have more secure accounts, but sadly they also have a tendency to forget these passwords. After all, it’s a lot easier to remember password123 than to remember Pa$$W0rdTh3G14nT123.

And a fair number of people surveyed understood the need for complex passwords, with 63% selecting online banking accounts, 42% payment applications including e-wallets, and 41% online shopping as types of accounts that need the most secure passwords.

However, 51% of people admitted to storing their passwords insecurely, and a staggering 23% said they store them on a notepad.

Short, handy, easy to crack

According to the research, a disheartening 10% of people surveyed admitted to using the same password for every account they own — a practice that increases the very real risk of account compromise. Reuse one password for all accounts and you ensure that if one account is compromised, they all are. You can check to see which accounts of yours could be compromised here.

On top of that, the research showed that 17% of those surveyed had faced the threat of account compromise, or actually had an account compromised, in the past 12 months.

Time to choose new password

The third way

One solution can fix both problems: a password manager such as Kaspersky Password Manager. Using a password manager might sound like something only geeks would do, but actually, it’s surprisingly easy to use. You create one complex password (we’re all capable of remembering one difficult password!), and it protects all of the other passwords. The password manager stores and fills in passwords for all of your online accounts, and everything is secured using encryption so that nobody can snoop.

Final tips

  1. However, if you’re looking for some quick tips, resident tech expert David Emm suggests the following:
  2. Make every password at least 15 characters long — the longer the better.
  3. Don’t make passwords guessable. There’s a good chance that personal details such as your date of birth, place of birth, partner’s name, and so forth can be found online — for example, on your Facebook wall.
  4. Don’t use real words. They are open to “dictionary attacks,” someone using a program to quickly try a huge list of possible words until they find one that matches your password.
  5. Combine letters (including uppercase letters), numbers, and symbols.
  6. Don’t “recycle” passwords — say, david1,” “david2,” “david3,” etc.
  7. Use a different password for each account to prevent all of your accounts becoming vulnerable.
  8. If you suspect your password has been compromised, change it immediately.

Stay safe out there.


Sometimes, just sometimes, a book comes along which tends to re-define certain aspects of expectation.

This new release from Paul White, DARK WORDS, is a book which contains several short stories, poetry and some written works which defy classification, they are… prose, articles, essays for want of interpretation.
Each written piece is deep, meaningful and emotive. Paul explores avenues, dark avenues of the human psyche where many dare not venture.Hurt, fear, pain, self-harm, love, hate, loathing, love lost, depression, loneliness, anger, suicide, anxiety, all these and more are considered within the pages of DARK WORDS.

In Paul’s own words… 

“Dark days come to us all at some time in our lives.Heartbreak, grief, fear, loss, pain and anxiety collide and conspire, individually and collectively to bring us down.We feel the battles rage within ourselves; they fight and scream in a tortured anguish of emotional turmoil.Solace is often found alone, in dimly lit rooms, with mellow songs playing over and again.Reading DARK WORDS, sharing the pain within these tales help us dry our own tears, to drive away the clouds of uncertainty and crush the demons which haunt our souls.To accept and acknowledge the blackest days of our lives often reveals the pathway from the shadow maze of obscure reflection, into the sunlight of possible future.Dark days come to us all, at some time in our lives. They are not the place for us to dwell for too long.They are not our home.”

DARK WORDS is one of those books you should, you need, to have on your bookshelf. One of those books everybody should read, at least once in their lifetime.
Get your copy today, now,  http://amzn.to/2E79PI

Don’t worry if you live Stateside, Dark Words is available on Amazon.com too HERE

DWnow4

 

 

Dark Words

Dark, deep, emotional… My new book… 

http://amzn.to/2DQjmR0 

We all have dark times in our lives; times when the clouds of uncertainty gather about us, when the shadows in our minds slam shut the doorway of hope.

These are times when the future looks bleak, when tomorrow is nothing more than a harbinger of anguish and our past lives a wasteland of futile labour.

Sitting in darkened rooms, listening to sad songs and reading dark words lends a little comfort to our souls as we contemplate the tattered remains of our world.

This book shares those days, the long cold nights of loneliness and apprehensive dread of what bleakness awaits us when the sun rises.

Like you, I have visited this world of soulless existence. It is where part of me shall always remain, huddled in the gloom, in corners of the deepest recesses of my mind.

Paul White

DWoutnow

Grab your copy today

http://amzn.to/2DQjmR0


 

Looking for more books? Why not check out CQI Magazine’sMust Reads‘ for 2018

With The LIST

The list pub

A word of caution about FREE & some other stuff worth knowing about.

You may, or may not, have noticed I have not posted here for a while.

This is because there is so much happening in the book and publishing world; two areas I am involved in.

Here is one major ‘continental shift’ which is taking place right now.

freebie-alert

FREEBIE books have lost their appeal.

“The general public has become immune and dissatisfied with the mass of FREE and GIVEAWAY books.

What was once a novel, loss-leading marketing tool has become a haunt for freebie hunters who just want free and have NO interest in the author, or on many occasions the book itself.

In fact, Amazon’s own download figures show that ONLY 2% of ALL free books are read, with over 70% being deleted within 14 days of downloading. (or discarded in the case of paperbacks.)

The probable reason is, that as free loses its appeal authors and publishers are now giving away vouchers, gifts and running competitions to entice people to download their free books.

Basically, they are paying people to download in an attempt to manipulate the figures and gain a ‘ranking status’, in the hope it will influence genuine readers to purchase.

Whilst this may have worked in the past, it no longer has any substantial legacy, particularly as Amazon has once again changed their logarithms to combat this ‘false’ accounting of sale.

Now only verified ‘paid for’ purchases will count towards rankings.

Which leaves only one possible benefit of giving a book away… that of building a mailing list for future direct marketing and sales.

BUT… this now only tends to create a false list of possible future people who may read another of those books, because once downloaded the ‘reader’ then cancels their subscription/listing (as is their legal right). Only dedicated Freebie hunters stay, waiting for the next free book you offer. Which is one of the reasons why only 2% of such downloads are actually read.

This means, most indie authors who give their books away in the belief they will gain readers in the long term are going to be out of pocket for a long, long time. Those who pay companies, the free book marketing businesses, are losing far more.

If it sounds too good to be true… it is.

In the cold light of day… paying someone to give away your book, the book you may have spent a year or so producing, spending money on editing, formatting and cover design, in the vague hope that free will earn you an income, let alone cover your initial costs… without any guarantees…

Hmmph, doesn’t sound so good in the cold light of day, does it?

Read more about this here

 

images

AMAZON

Genuine reviews ONLY.

Sales logarithms are not the only change AMAZON have recently made. They have changed, once again the way customer reviews work.

This time for the best, in my opinion.

No longer will pay for, swopped or gifted reviews count, and if things work well, they will not even be shown.

ONLY true, verified, genuine purchases by readers will count. NO form of solicited or professional reviews will be accepted.

If Amazon can and do strictly enforce this rule, then for the first time will all authors get, and all readers have a genuine, believable overview to the quality of the books they are looking to purchase.

I hope this works and the cheats and charlatans are cast out.

 

Goodreads

GOODREADS becomes the ‘GO TO’ platform.

Goodreads has been around for a long time and has slowly progressed to become a mecca for book lovers.

This trend continues and is now being enhanced on several fronts. Goodreads shall soon be THE place for readers and authors to talk and deal with all thing literary. There are many changes which will be implemented during the next year or two.

If you do not have a presence on Goodreads, either as a book lover or as a writer… get on with it… go now and sign up before you are left behind… and remember… you heard it here first.

Read more about current trends here

 

23157129_339216459884957_8719758655821527069_o

ELECTRIC ECLECTIC

 Electric Eclectic is the new kid in town, but its founder has a great track record in the indie publishing market with established brands CQ International, TOAD Publishing and PeeJay designs.

Simply put, Electric Eclectic is a brand of books written by a variety of authors from various nationalities.

Each Electric Eclectic book is a Kindle Novelette, a short story of between six thousand and twenty thousand words. These novelettes are designed as introductory books, shorter reads to give you a taste of the narration and style of your chosen Electric Eclectic author.

Unlike the freebie books mentioned above, the quality of storytelling of each Electric Eclectic book has undergone a quality and selection process, before publication, to ensure each book reaches our exacting standards.

When you buy an Electric Eclectic book, you have confidence and reassurance of its quality, which makes it the perfect way to find great reads and even your ‘next favourite author.’

Electric Eclectic books hope that once you find a story or an author you are excited about, you will read their other books too.

That is what Electric Eclectic is all about, putting great authors together with ardent book lovers and readers… a match made in heaven.

Also, as Electric Eclectic books cost just 1.00 (dollar/pound/euro), the reader will have made a verified purchase so their review will be accepted by Amazon, letting them voice their view and airing their opinion too.

That must be a win, win situation all around.

Visit the Electric Eclectic website HERE

The LIST 2018 – The definitive guide to this years ‘Must Read’ books.


The list pub

Surely, The LIST is the best collection of ‘must-read’ indie books anywhere.


 

Each book listed here has been recommended, commended or selected by CQI Magazine or the publications respected and trusted literary connections.

The LIST is one publication you will want to constantly refer to when looking for a new book for yourself or as a wonderful and unexpected gift for a friend, colleague, or family member.

I suggest you bookmark The LIST to make re-visiting and reading a sinch in the future.

Got friends… how about sharing The LIST with them?

For notifications about future great publications like CQI Magazine, and The Gift Collection followthis blog 🙂

Click on the cover image above to read The LIST now


 

Looking for a darned good short story?

Then check out the Electric Eclectic novelettes, great reads and the perfect way to find your next ‘favourite’ author.

Go take a look at Electric Eclectic books

pigsin

All about Marketing

 

 

AAEAAQAAAAAAAAB4AAAAJGFjYWYwZjVlLWFkNjYtNGNhZS1hYzc0LTkzN2VhMGIxODdmNA

You have guessed it, this post is all about marketing…

BUT… not marketing as you may comprehend it from a basic level, which is an amalgamation of advertising and promotion, but marketing from a perspective you may not have realised exists.

Have I got your attention?

I do hope so, because I believe having a clear understanding of this view of marketing can make or break your success as an author.

I once worked in hard-copy magazine publishing and spent many hours discussing marketing with prime agencies like Saatchi & Saatchi, John Walter Thompson (JWT), BDM & BBDO (now combined with Abbott Mead & Vickers I think,) along with media buying services Zenith, Media.com and OMD and PR companies including Ogilvy, Brunswick and Edelman.

ALL the agents I met were looking for that ‘something’ which would take the target audience by storm. They all wanted to make their mark within the industry by having a campaign which would enter media/publishing/broadcasting folklore. I.E, propel them into ‘the big time’.

Now, I am not one to poo-poo or trying to dissuade anyone from wishing to advance their career, far from it, BUT (I always have but’s in my blog posts), these agency agents failed to notice an overriding fact. The most successful agents, many whom now owned or partnered the companies these agents were working for, became successful by constants and continuity, not by a flash in the pan, however big a bang that may make at the time.

It is this same attitude I find when speaking to many business people, including authors, particularly new and/or first time/wannabe writers.

It is irrelevant, regarding the content of this post, if you write the most amazing, perfectly formed tome ever, or you have hastily scribbled a ‘quick’ novella or e-book novelette.

NO one will buy your book… unless they know about it, so you must tell people you have written a book. Doing so is called advertising, which a division of marketing.

Running a Thunderclap or posting about your book on social media is another area of marketing, like sending emails to friends to let them know you have published your book, BUT (another one), these are only the most obvious and basic parts of what marketing covers.

However, what marketing REALLY is, is EVERYTHING that you do.

You are Your Own Brand card isolated on white background

Allow me to explain.

Whatever tasks you are working on now, right now, ask yourself this question…  “How does this affect my marketing?”

Ask yourself this question at the beginning, during and at the end of each and every task you undertake in your role as a writer and author. Soon you will begin to understand everything has some form of influence in marketing you and your work to the world.

The way you look and dress in a video or podcast… “How does this affect my marketing?”

The images you post on social media. “How does this affect my marketing?”

Your profile image, “How does this affect my marketing?”

Your comments and replies. “How does this affect my marketing?”

How you look and speak at book fairs and events. “How does this affect my marketing?”

The layout and design of your tables and space. “How does this affect my marketing?”

Where, when and how you advertise and promote. “How does this affect my marketing?”

…… and so on.

You may notice I have not touched on your books covers, content, banners, advertising material design or so on, yet.  

When do you make a paperback or eBook version of that book? “How does this affect my marketing?”

Did you notice I said when? Timing is also critical as an aspect of marketing.

There is an old, but true adage, is say’s, “If you want to sell your [books] you have to sell yourself first.”

Nothing is truer.

Another is, “People buy People”.

I will not argue with that.

These are things we all need to keep in mind. Dale Carnegie should have said, “we have to win friends to influence people.” That saying would sit well in our modern digital world.

AAEAAQAAAAAAAAM4AAAAJDJhY2M1MzU3LTdlZDQtNGVhOS1iYzc1LWQ5YmNhMzJjMGY4NA

In conclusion, we must create a persona as an author or business person. Much like a fictional character from one of our tales.

This character however should not be fake, but a facet of ourselves, our ‘public image’ one we must nurture and cultivate in absolutely everything we do.

The one of which we ask, “How does this affect my marketing?” in everything you do.

Only by doing so, by becoming aware that marketing means marketing YOURSELF, constantly, consistently and at every opportunity can you play the long game, the strategy which will make you an ongoing constant and not another nonentity looking for that great flash in the pan, the non-existent big bang which will propel you into the big time.

images

 

I could go on and write more. But… (another but) I would like you to consider this content seriously before I delve any deeper into the subject of marketing.

 

Thanks for reading this Rambling, Paul

(“How does this affect my marketing?”)


 

I also write fiction…

Take a peek at my website while you are here, 

http://paulznewpostbox.wixsite.com/paul-white