Your book is out-of-stock (not)

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I often hear authors sound flabbergasted when their books, even their newly launched publication, the one they have been working on for so long and spent a fortune, in both time and effort promoting and marketing, shows as OUT OF STOCK on major bookstore sites.

I mean, how can a brand-new novel, only published yesterday, already be out of stock? Besides, it has been published as a POD (print on demand) so it can never be out of stock… can it?

Why, if it is available from one site, is it showing as out of stock in another? It all seems so confusing.

I have been asked, “Surely if my potential reader sees out of stock against my book, they will simply by another book, someone else’s book… won’t they?”

My answer is “It is a possibility, even a probability.”

So, why can/does your newly published book show out of stock on some site and stores listings.

There are a few reasons. Much depends on who has published your book. CreateSpace, another online book publisher like Babybook.com or a private printing company and who holds your prime stock, if any.

That last part may sound a strange inclusion when speaking of POD books, but some places will/do hold stock, physical stock of POD books… I bet you never considered that before, did you?

Okay, so let me clarify some of this.

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First let’s speak of those who may hold actual stock of your books.

These are varied, so this is a general overview rather than a focused statement.

Many high street book stores, even some of the larger chains, do hold some independent authors books. You may have to get ‘lucky’ (or have a proven ‘bestseller’) for your book to take up valuable shelf space which is at a premium at this level of retail, but it can happen.

There are even a few re-sellers and wholesalers who are looking closely at getting more indie authors books in front of the high-street public… but that’s another story (Pun intended.)

Book stores generally order their books on a fortnightly basis, often guided by their sales/buying/distribution agents convoluted algorithms, which are designed to predict purchasing patterns. Hence, if your book has continued/constant high-volume sales on a site such as Amazon, your book could, possibly, maybe, end up on the shelves of your local book store.

This is how the book store, should they have an internet presence, (I don’t know one that does not), may list your book as out-of-stock. This does not mean your book cannot be purchased via that particular site, only that the store does not have it on the shelf, or on their warehouse, but your order will be dispatched as soon as the new fortnights order arrives from the wholesale/re-sale company.

The agent will order your book as a multiple/bulk order and distribute copies to the relevant stores they supply the inventory for the two-week cycle. It is these companies who would, for example, buy from Amazon as part of the ‘Expanded distribution’ should you have enabled that option.

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Now, let’s get to grips with the sites that do not hold any, or very little, stock and why they may mark your book as out of stock. (This post is Amazon focused, simply because they are the largest bookseller and I am certain almost every indie has, or has had, dealings with them.)

Historically the biggest times of out of stock, or two to three weeks delivery came when Amazon was solidifying its position as the major book distributor in the world. It had a long ongoing, but quiet battle with Lightning Source and the two main suppliers Amazon used as dropships, Ingram and Baker& Taylor.

As part of the ever-growing Amazons domination it needed warehouse space and to reduce costs, which can spiral, expedientialy even for a massive organisation.

Thus, Amazon reduced its stock levels of all POD books re-ordering necessary stock on a daily basis. But this was not always enough time for POD printers to supply demand in the timespan, hence out of stock messages appeared.

Now, all this and the continued adjustments since, created a shift change in the market place. CreateSpace is now undoubtedly the main supplier of indie books to Amazon. So, for the least chance of having your book listed as out of stock, or as a delayed delivery, CreateSpace is your best bet.

Lightning Source, Blurb, Babybooks, Lulu and so on take a secondary seat in the ongoing war for profits, which is what effects your book sales the most. You cannot blame Amazon or Barnes & Noble, Ingram or anybody else, this is what business is about, maximising revenue and profits.

So, on that basis, not one of these companies actually cares about you, or your book. (on an individual basis). It is nothing personal, your book is just another item of stock/listing among the many millions, which needs to be sold. So, if your POD company does not supply in time, has an issue with Amazon, your book may be tagged as out of stock.

Oh, occasionally it is a genuine mistake, someone clicks the wrong button, but that is far and less often than many would have you believe.

Even if your book is not listed on the major sites, the POD wholesale/agent distribution factors do still influence your books availability.

The note to take from this post, if nothing else, is the misconception most indies have in believing all orders from a POD publisher are printed there and then, to order, on order, of each customer. This is not necessarily true, as I have explained above.

Which is why you could see that unwanted message, ‘out of stock’ on your books sales pages, no matter which site(s) you use.

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Finally, as a personal disclaimer, arse covering statement… there are far more book publishers/printers/distributors/suppliers than I have mention here, like TOAD Publishing… oh that’s my own!

The secret is to choose the one, (or the several), which suits you and your needs the best.


Writer Picture

 

That’s it from me just now. I hope this post has been helpful.

Please subscribe to Ramblings from a Writers Mind, then you will know when one of these sporadic articles has been posted.

 

 

In the meantime, you could sit back and relax with some Tales of Crime & Violence… go on, you know you want too. https://goo.gl/8aY9XR

Choose from volume 1, 2 or 3. Better still, grab all three and save yourself from coming back for another!

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Orphans of the pen

 

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Like many writers I have a store of part written works. Literary orphans, many of whom deserve better parenting than I have given.

Some, are first drafts of short stories, ones which need attention before I could possibly allow others to set eyes upon them.

Some, are beginnings of new books and novels. Many are several chapters – or more – in length. A few far longer, yet abandoned and gathering dust in the archives of ‘I’ll take another look at it, soon, one day, when I have time, sometime.

Some, are mere scribblings, outlines of thought, rough drafts of similar concept, or of unjointed notes, sort-of-bullet-points, fleeting notions.

Occasionally, I have pulled the odd page from the depths of neglect. In a few instances, I have reworked such a piece, even developed it into a viable story.

But those times are seldom.

Generally, when I unearth an old unfinished, partly written, abandoned tale, I quickly scan it, faintly recall its birth and return it, with a promise of coming back and spending some time with it ‘when I can give it the attention it deserves.’

Which is probably, almost certainly, a long way off from this current day, like… never.

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We make the excuse of having more pressing and urgent tasks as current commitments. We enjoy the conception of creation, of having new babies in the making and we look forward to the birth of out next.

That is, if they reach as far as the publicatory birth. If our current focus is not waylaid or distracted by another fancy, another attractive proposition of literary lust which causes us to forsake the unborn penned pages, formed only weeks ago, during our crazed desire to conceive another narrative fable.

We, as writers, are not good role models for caring and nurturing our creativities.

This is, as you can tell, one of the ‘things‘ which I have been silently musing over during the past however-long it has been.

I wanted to understand why I could not simply open a file, drag out the unborn foetus of past indulgence and continue writing where I had left off. Even a re-read and re-write, rather like a genetic splicing of characteristics, to take each past, abandoned child of mine, from infantile scrawling to full blown manuscripted beauty and let them loose in the world.

So, I tasked myself to do precisely that. To wrench open the doorway of dusty archives and let the light flood in.

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I was astounded by the mass of unloved writings huddled in the dank corners of my RAM. However, I was determined to make amends for the neglect suffered by these poor, unassuming, word documents. After all, they never asked to be created.

 

One by one I read the works.

By the time I reached mid-way point of the fifth part-work, I had my answer.

It is all to do with mood, muse and moment. At least it is for me.

Allow me to explain…

As I said earlier, literary lust and crazed desire set us on a special relationship in the attempt to conceive a beautiful outcome, a desired work of the bestselling nature.

While our mindset is concentrated, focused on a single relationship we flourish, some of us are capable of holding two, maybe three such affairs on a steady and productive track.

But each and all of these are balancing on a knife edge of frustration, distraction and boredom. Unable to help ourselves, our minds are constantly on the look-out for other attractive propositions and exciting ventures.

Therefore, once our muse is diverted, the love for what is under our fingers wanes. Rarely is it lost, just lessened, it diminishes, at least for the present.

Then, one day we find these lost loves, or that which we once begat from such a relationship; they reach out, arms feebly grabbing for our attention.

But are we ready to take them to our bosom once more?

Most time, the shame is, we are not. We are not ready or willing. So, we slam the door in their faces, committing them to the darkness of closed files one again.

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Why are we so cruel in our neglect?

 

The answer I have found is that mindset I mentioned earlier. To pick-up and move forward from our past indulgences, we must rekindle the fondness we felt before, relight the old flame of particular creation.

Without us being ‘in the zone’ with regards to each individual story, we shall never see them grow into the works they surely deserve to be.

Maybe, to assuage your guilt, the shame and self-reproach I have now raised in your heart and mind, because of your own wicked neglect over your part works, maybe you should unlock the archive doors and take some time with your unborn literary children.

Bring them out of the shadows, let them dance in the sunlight of new development and re-writing nirvana. You never know what wonderful orphans you may have forgotten.

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Thank you, for reading another of my Ramblings. I hope you took something away with you from these words?

Please share Ramblings from a Writer’s Mind with your friends and don’t forget to follow this blog too.

Perhaps you would like to read more of my writings? You can find my books and links to my other blogs on my website.

 http://paulznewpostbox.wixsite.com/paul-white

 Feel free to visit and have a mooch around. Contact me if you have any questions, I’m always happy to help.

Paul.

 

 

 

FREE promotion & marketing

In this post I take a divergent path, away from my regular ramblings about writing, to speak of something which is usually just as close to any indies heart.

Promotion.

The reason is, no matter how good a writer you may be, how wonderful and eye catching you books cover is… if no one is ever going to see it, or hear about it, no one shall ever buy it, let alone read it.

Every indie I know who has written a book, even a short novelette, agrees the hard work starts once the book has been published.

An almost consecutive issue which is consistently raised, is the seemingly ongoing quest for the ultimate marketing tool. The ‘Eureka’ gift that will sell hundreds, if not thousands, of books each month with very little work or effort on the part of the author themselves.

Wake up, smell the coffee. There is no such thing.

Even should someone find an amazing algorithm, or system for doing just so, within moments the entire world will be climbing on the waggon, the uniqueness would dissolve in those few moments, to become nothing more than the norm.

The quest would then start over.

BUT… (there is always a but.)

There are a whole host of ‘Alternative’ marketing solutions. Or at least, people marketing a whole host, of supposed solutions.

Many asking for a substantial fee, without any guarantee of success.

HOWEVER… (there is always an however too.)

The world, (the cyberworld and the meat-space), is full of groups of writers and authors who work together, share knowledge, experience and aid one another to achieve the best.19553170_10155611739634994_248869669_n

I am a proudto be a founder member of one such group, the Authors Professional Co-Operative.

Another I belong to, The Awethors, have collectively produced four books. Not bad, for an association of people who live thousands of miles apart and in different countries.

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Working closely and introducing new people to our communities, gives each of us a wider opportunity to help others. Some authors use their experience to professionally assist others in marketing, book cover design, formatting, publishing and so forth. Author Assist, Plaisted publishing house and Metamorph Publishing are just three to mention.

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Others run newsletters, email campaigns, blogs, vlogs, webinar’s and radio shows. Each designed to help all who wish to partake.

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GoIndieNow is one, The Ronnie Shaw Show another, then there is  all run by or for the indie community, as is CQ International Magazine.

 

Not surprisingly, it is this last one, CQ International Magazine, I want to talk about most, simply because this is my own publication!

CQ was never planned to be.

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You see, it all started when I wrote a very posh looking newsletter, I called it ‘Rambling Away’, to keep a link to the blogs I ran at the time.

I designed my newsletter to look like a glossy magazine. The type of magazine I was involved with, when I worked in the publishing business in London.

That first, short (and honestly not too well constructed), newsletter eventually grew into CQ International Magazine, which has an established readership in 84 countries around the globe and, at the last count, is read by an excess of 50 thousand people.

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Click image to read the current edition of CQ

CQ Magazine continues to promote and support indie writers, yet has expanded to include all forms of independent artists, from painters and illustrators, to musician and theatre, dance and performance arts, sculpture and digital creatives. If fact, anything independent, artistic, artisan or creative is welcome within the covers of CQ Magazine.

As part of our ongoing commitment to promote the indie world, CQ Magazine has recently created the C-club. This is where, for a single annual membership fee of £5(UK), indies from all walks of life, can take advantage by advertising in, or having features and promotions in, CQ International Magazine throughout the entire year, at not cost at all.

That’s right, FREE promotion and marketing to the whole world. Well, a big chunk of it anyway.

What’s more, by joining the C-club, you will be helping us to help others, by contributing to the ‘Inspiration & Encouragement fund’.

Full details about CQ International Magazine and how you can become a C-club member, can be found on CQ International’s blog, RIGHT HERE.

Go take a peek now.

I look forward to welcoming you aboard.

Paul.


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A bit on Anthologies

Euphoric winner winning at home

This year I have only two stories destined for anthologies. One is for a summer anthology, due out soon, another a children’s book scheduled for Christmas.

This is the lowest number of stories I have given for inclusion into collective tomes for several years.

I know some writers stay away from this form of publication. There are many reasons.

Some do not write short fiction, others focus on just one genre, some believe these books a waste of effort, while others only give licence if the book is a charitable or fundraising edition.

I appreciate everyone’s point of view on this matter.

To give a story away, even secured by a simple first serial rights licence, is a big thing. To take time out to write a specific tale for one is a commitment. Then, there is the fact of finding the extra time to write in the first instance.

If someone does not wish to commit to an anthology, so be it.

I, however, am a sucker for these books.

Partly, it is because I am a prolific writer of short stories and flash fiction. I always have some unpublished works on hand which need a good home. Another reason is, I enjoy writing from simple, given prompts. I belong to some writer’s groups, such as ‘500 – Iron writer’s spin-off‘ who regularly exercise their quills by doing just so.

I find scribbling a short tale a fantastic writing exercise, as I do with poetry and blog writing, even this post you are reading now is teaching me something about my trade as a wordsmith.

It is called, gaining experience.

I believe we can and should always strive to become better writers and, like modern athletes and sportsmen, we should ‘cross -train’. That may mean writing poetry and short stories, trying our hand with a genre we have never approached before, writing non-fiction too. Whatever it takes, we should often step outside of our comfort zone, we should do it to improve ourselves.

For me, committing to someone as a guest blogger, or agreeing to contribute a piece to an anthology, encompasses that training; it allows me to be creative, try something ‘new to me’, or come at a subject from an alternative perspective. It also allows me to get my work in front of readers who may not have found me otherwise.

It is not something I do for a direct reward. I have, where there have been shared royalties, had my allocation directed to charity.

Which brings me nicely to this point.

Many collections of short stories are put together as fundraisers, or for creating http://authl.it/6boawareness for worthwhile causes.Looking into the Abyss: Saving the Rhinoceros one story at a time’ an anthology designed to spread the word about the Rhino’s fight for survival, and ‘Sticks & Stones and Words that Hurt Me’ which supports anti-domestic violence, along with ‘Storybook, Individually together, Vo 1 (no longer available) are three charitable books I have close association with.

 

However, not all anthologies have to be for charitable causes.

awethologyLIGHTSMASHWORDSThe ‘Awethors’, a group of likeminded indie authors from across the globe, have created three anthologies crammed with a wealth of wonderful tales. These books, The Awethology Dark, The Awethology Light and the December Awethology Dark & December Awethology Light, were produced for several reasons.

These books are to show what an alliance of indie authors, living in various countries around the world, can achieve when working in unison.

The Awethors collective produced not one, but Four great works, proving such co-operative action can be repeated and maintained.

These anthologies also bring the contributing authors closer together, it strengthens the collective and in some cases, creates new, long lasting, genuine friendships.

If you have never contributed to an anthology before, I ask you to consider doing so. I am certain you will know at least one other writer who has a link with at least one. Do it for yourself, for a literary exercise, for learning, for betterment, but most of all do it for fun.

To finish, I quite fancy contributing to a Sci-Fi collection, (I don’t write Sci-Fi), or something from a female perspective perhaps?

Any offers, contact me.

 

Thank you once again for reading my Ramblings, Paul.


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Say what you mean

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This blog, as its sub-title states, is where I write about writing for writers.

When I do so, I want to make it clear what each of my posts are about, so you can choose to indulge in my words, or skip on to something else which blows your frock up in the moment.

The point is ‘CLARITY’.


Allow me to explain where my thoughts are…

I read an awful lot of stuff about writing and being an indie author; articles, blogs, books, newspapers, social media posts, written by other writers, authors and publishers with the intent of giving advice or insight into the ‘black art‘ of a writer’s life.

Generally… and I know one should not generalise by right, but on this occasion, I shall… Generally, all these posts are written with a single perception in mind, that of fiction writer.

It is assumed, by most authors of these posts, articles and essays that ‘writing’ or being a ‘writer’ means you are working on a fictional novel.

Do not simply take my word, browse away all you like, look for yourself.

I can understand why.

Most of these articles are written, with good intent, by authors of fiction, reaching out to help others. Sharing knowledge and accumulated wisdom. Something which is rarely done in other areas where another person could be perceived as being and often is your competition.

This is one matter where the indie writer’s community excels. It is supportive and encouraging to all whom venture within the dark realms of the quill.

Yet the terms writer means so much more and covers a far wider sphere, than fiction alone.

I try to be as inclusive as possible in my own posts.

If I am not writing directly about a particular aspect of fiction, I try to make my posts content as equally applicable to those writing a blog, a historical article, poetry, or a non-fictional account, as I am to the writers of fiction alone.

A writer could be a reporting journalist, a diarist, a playwright, or engaged in composing a technical manuscript as well as engaging in stories of fantasy and fiction.

So, come on all you other bloggers who tap away on your keyboards. Make it clear from the outset of you post if it is about something which affects all forms of writing, such as grammar, or your view on the loneliness a writer may endure.

Please alert people if it is specific to a certain genre or area of writing, like romantic fiction, historical recording, technical manuscripts or horror. ZGPIAp

Why?

Well, I for one do not want to start reading your post, which I am sure you will have made as interesting and comprehensive as possible, to find, a few paragraphs in, it is covering a subject which I have no connection with and is therefore of absolutely no interest to me.

Being unnecessarily drawn into such, will only make me disregard any future article you post, even if it then covers a subject I am concerned about.

You can still have a ‘catchy’ headline or title if you don’t want a fully descriptive header. Just ensure, for those browsing a subject they want to read, that you clarify, in the first few lines, the subject matter of the post.

It will help the reader find what they want and it will help you gain followers who like your subject matter.

That’s all I have to say for now.

Enjoy the rest of your day, Paul.

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New home for Wild Geese

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I have moved my travel blog ‘Wild Geese’ to WordPress.

I am busy re-writing and re-posting all that was on the old site and I have a shed-load of new stuff, from my recent travels to share with you too.

I welcome any comments on how the blog is looking so far.

Oh yes, feel free to follow/subscribe if you will https://wildgeesetravel.wordpress.com

Many thanks, Paul

 

Bucking the trend (or one reason why you are not making money)

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Unlike many of my Ramblings, this post is written in a far more focused manner, giving a clue to the importance I place on this content.

I think, ALL indie authors NEED to read the following, in full.


 

Recently I have seen a large number of indie authors discounting their books, or giving them away freely, offering a plethora of ‘giveaways’, from the humble bookmark to expensive looking jewellery, even a combination of all the above.

Whilst this form of promotion is not unusual by itself, the number of offers has increased to such a degree, that it seems no one is selling a book at full value price.

In fact, a quick scan of the internet shows very few books, (in relative context), for sale above zero, naught, nil, zilch, nothing.

This is excellent if you are a reader. You have the largest and widest choice of reading material ever produced in the history of human life, being offer to you at no cost; even incentivised, bribed, to take up such offers, by the additional giving of gifts.

Life has never been so cosy.

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This recent explosion of free books has been boosted by the hundreds of book promotion sites, offering authors the service of marketing their works to millions of potential readers, for a small fee.

The sales gist of this is, should the author give away books, each person receiving a free book may like it so much, they will buy more of that authors works.

This seems a viable strategy… in principle.

BUT… there is always a but!

This form of book marketing was, for want of a better word, pioneered by Amazon when they were quite a young organisation selling only books.

At that time, the indie authors publishing phenomenon had not established, making it a very different market place; one where the novelty of being offered a free book was the exception not the rule.

Furthermore, add this marketing fee to the cost of production, editing, proofreading, formatting, cover designer, advertising, etc. Now, work out your royalties per-sale, because that is what must pay for your books production costs.

From this simple equation, you will see how many books you must sell to break even.

NOTE: This figure is cost based only. It does not include a budget for your time, your internet bill, your software licence fees, office space offsets (even if ‘the office’ is a table in your lounge) and other associated costs, which as a business person you need to consider. If you do not, whatever monies you think you have made form that book, will be demanded from you by those wonderful, friendly folks at the Inland Revenue.

So…how much do your royalties add up too…oh, nothing… because you gave it all away, with the bookmarks and coasters you paid for to boost your sales.

Not very business minded, are you?

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Let’s fast forward to today.

The indie publishing business is a global industry, with hundreds of thousands of books being self-published each month, in every country and every language on earth.

This is a world where an adage I loth, ‘A victim of our own success’, has the hollow ring of truth.

Because computer technology has allowed the growth of, what was once referred to as ‘desk top publishing’ to grow in such an unprecedented way, the competition in the indie publishing scene is immense.

However,… there is always a however, too!

While the market place for book sales has undergone change akin to continental drift, the methods used by indie authors is still as primitive as the those used in the embryonic days of Amazon’s birth.

You see, Amazon has outgrown the indie author world. It has outgrown many, if not all the established mainstream publishing companies and, by doing so, has irrevocably altered the landscape of publishing in general.

Neither is this giant called Amazon about to offer indie authors a helping hand.

It does not have to and does not want to. Not only has it outgrown the publishers, but it has established itself as the master of sales opportunities. Basically, as an independent writer, if you want to sell a lot of books you must factor Amazon into your marketing mix. What is more, Amazon will need to be your prime ingredient in the clear majority of cases.

Which brings us back to the reader, those illusive, almost mythical creatures who may, one day, if you are extremely lucky, buy one of your books.

BUT… yes another but!

BUT… it is getting less and less likely any reader will put their hand into their pocket and pull out some money, simply to get hold of a copy of your book.

You see, they don’t have too.

There are hundreds and thousands of books available for free. The reader can order any of these, or simply download an eBook version, which they can add to the hundred unread books waiting on their Kindles and E-readers, without ever spending a single penny.

Oh, that fleeting promise of maybe’s, the one the book marketing sites sold you, you know, the one that goes… “if they like your style they will buy the rest of your series/books….”

You didn’t fall for that old spangle, did you? 

Because they will not.

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Please do not dismiss the reader thus. Like all of us, our readers must be canny when it comes to spending, whether buying packet of sausages in a supermarket, or buying a good book to curl up with in front of the fire.

These folks will:

A, wait until another of your series is offered for free.

B, read another free book. (They may enjoy it better than yours.)

C, Both, of the above.

This is a reader’s market. It has got this way because of several factors, but (another but!), it is you, the indie author who has brought this situation upon yourself.

By publishing your book at a ridiculous low price, then lowering that price and eventually giving your book away, you are part of the overall problem affecting many, if not most indie authors.

You are simply adding to the situation you are moaning about. You know the one, about having too many free books on Amazon. That the competition is too great, because the market is flooded with cheap books, 99 cents and below.

This WILL NOT CHANGE until you…yes, YOU do something about it.

Ideally, for me. As of tomorrow morning, there would not be one book, not a single novelette being given away.

Novella’s and the such would be priced at around £2.00/$2.40 for the shortest book and escalating up from there.

Novels would kick in at a minimum of £10.00. Book prices would be back to a decent level, a level not too dissimilar to that before Amazon muscled in.

We all, from time to time, often with good reason, knock the major publishing houses who controlled publishing, much as DeBeers control the diamond market. Yet they ensured authors got a fair return for the time and effort involved in creating a book.

That cannot be said of Amazon, or any book promotion site encouraging free and 99c priced book sales.

I know there is a movement within the indie community, one which is trying to discourage the giving away of books.

I am part of that movement.

I believe, if ALL indie authors removed ALL free books, re-priced their books to reflect true value for authors, we would see a major shift change within the industry almost overnight.

Don’t worry.

People will not stop reading.

They never have and they never will. They shall simply be paying a fair price for the goods they receive.

Authors will start earning a fair return for their creativity, effort and investment. The quality of books will increase.

The world will be full, once again, of wild unicorns running free in green woodlands full of Tinkerbelle fairies… well, I may be pushing it a bit too far now; but the facts are, indie authors will be better served without cheap and free books…. FACT.

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Which brings me to the title of this post, ‘ Bucking the trend’

What give me the right to state such?

Firstly, this is not me simply making a vortex of hot air.

I stand by my convictions. I do not have any FREE books. I shall not be giving any books away. I do not have gifts of incentives. I have no bookmarks or jewellery.

In fact, I am deliberately ‘Bucking the trend‘.

Recently, I have increased the price of all my books, both Paperback and eBook/Kindle formats.

One of which, is an Amazon No.1 bestseller.

The coveted No1 position, is something I doubt would have occurred, if the book was priced undervalue.

You see, perception plays a large part in decision making.

What value you initially consider an item, is easily disputed once furnished with a low price. Hence altering perception.

With that in mind, a low cost, or free book will hold little or no perceived value to the reader.

If the same book is viewed at a higher price, the value is assumed to be greater.

In association, the assumption of quality is also presumed higher or lower in direct proportion the estimated value implicit.

This is my view and the principles I adhere too.

I shall charge a fair price for my books. Not a penny less.

Readers can buy them, or not.

BUT…. (The last one I promise), consider this:

Should I just sell one copy of one of my books this year, I would have made more money than you, giving a thousand copies away.

I’ll leave you to muse over this.

Sleep tight, 

Paul

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Why I am talking art on a writing blog.

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I have, at last, found enough time to catch my breath and write a new, long overdue post for this blog.

You see, I have had a busy start to this year.

First was the publication, in January, of my first children’s book, The Rabbit Joke, which is designed primarily as a ‘read to me‘ book.

A book for parents or older siblings, to read to the younger ones. The Rabbit Joke lends itself to being read to groups in schools and kindergartens too.

The Rabbit Joke is an outsized, hardcover, fully illustrated, perfect bound, landscape book, from https://www.peecho.com/print/en/263512

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In February, I released ‘Life in the War Zone’ a collection of stories, based on true accounts, of what life is like living between warring factions in an area of conflict.

Life in the War Zone takes a serious, no holds barred look at the devastation and trauma of life in the battlefields of the Ukraine, Syria, Afghanistan, Iraq, Bosnia, Serbia, Croatia, Israel, Palestine, Libya, Lebanon and El Salvador.

Ebooks are available direct from me, via my website. http://paulznewpostbox.wixsite.com/paul-white

Paperbacks from Amazon.

USA https://www.amazon.com/Life-War-Zone-collection-personal/dp/1542338700  

UK https://www.amazon.co.uk/Life-War-Zone-collection-personal/dp/1542338700

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Also during February, I published a ‘Coffee Table’ book called ICONIC, or to give it its full title, Iconic – Legends of music immortalised in art.

Iconic is an 8 x 8 inch, hardcover, perfect bound, glossy, book, containing a number of my own artworks, portraits of some of the most well-loved musical talent ever known, such as David Bowie, Amy Winehouse, Buddy Holly, Jimi Hendrix, Elvis and many more.

With each portrait is an abridged biography of each artist, covering their life and times. https://www.peecho.com/checkout/14716200169619823/279042

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March saw the publication of The Pussers Cook Book.

This became an instant hit and an Amazon bestseller. It is still, as I write this over a month after the books launch, at number three in its Amazon category.

The Pussers Cook Book details twenty-two of the best loved dishes, served on Royal Naval ships circa 1960’s to 1980’s. Along with the recipes, there are plenty of jokes and tall stories, some legendary myths are also dispelled!

You do not have to be a sailor to enjoy the Pussers Cook Book. It makes the perfect gift for a freind or loved one.

Paperbacks from Amazon. goo.gl/eTwfWN  

Hardcover from my printers.  www.peecho.com/print/en/282666

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You will see by this, why my time this year has been at a premium.

Now, I have touched on art, as in the title of this post, by mentioning my tribute to the great musicians in the book, ICONIC. Which clearly shows the link between writing, books and art.

As do all those millions of books with illustrations, photographs, pictures and images inside. Let alone the amazing and wonderful artistry shown by many book cover designers.

In that respect, books and art are almost inseparable, and never exclusive.


But there is more…

Art has always been a ‘go to‘ place for me, when I need to rest my mind from concentrating on writing. Whilst my form of art, digital painting, is still a creative discipline, it is creative in a totally differing way to the mindful concentration needed for writing.

In that respect, I find creating digital art relaxing, even ‘freeing up‘ the subconscious mind to continue its own creative endeavours, whilst I take my consciousness on a holiday of colour and form.

The problem arises, much as it does when writing, or I should say, when one has finished writing and has published their book.

Who will see it, who will read it, who will buy it?

It is all well and dandy to have a book, three books, ten? Sitting on the shelves getting dusty and covered in cobwebs. What we want, what we need is someone (Many someones) to come along and actually read our words.

The same is true of art. What is the point of creating wonderful, thought provoking, stimulating images if they are simply going to be stored as a digital code on a memory stick. If they are never going to be made onto a canvass, or a poster, or even printed onto a tee-shirt or coffee mug?

Both of those scenarios are, in my humble opinion, a total waste of time, effort and creative energy.

So…what to do about it all?

Firstly, I have made a Facebook page to help direct people to my works.

The main site is my artwork website, where you can browse through a selection of works albums and find links to the other places my work is available. https://goo.gl/pyPI7i

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That is why I am talking about art on a writing blog.

Thanks for reading this…if you have read this far!

I will be back to posting my normal Ramblings from now on.

Cheers, Paul.

 

 

 

 

 

Yoghurt Tasting.

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We often talk of how important punctuation and grammar are when writing. I think this is also true of the spoken word, oration and pronunciation should be a foremost concern.

NOT, I hasten to add, for everyday conversation where colloquialisms, dialects and vernaculars colour our conversations and lives, but when the spoken word is transmitted by mainstream media.

I believe, broadcasters have a duty to society to articulate, to use elocution and enunciation to the highest standard and, by doing so, enable our young to learn the wonders of well-versed dialogue, gain the ability for constructive discourse and communication.

How can we expect our young to learn to speak clearly and precisely, to acquire the ability to explain, to communicate effectively, if the denizens of our communications industry cannot do so themselves?

Personally, I do not think ‘dumbing down’ standards to ‘accommodate’ those considered, in correct ‘PC’ terms to be ‘less fortunate’ is the answer. This only has the effect of decreasing the overall standards by suggesting the lowering of general standards are acceptable. Which, of course, they are not.

I fear for the future.

Today I found myself disappointed by such a badly enunciated sentence.

“…blah, blah, blah…27-year-old Emma, a Yoghurt taster from Essex…. blah, blah, blah…”

Now…I have, as many of you do, a writers mind. This is a strange and oft uncontrollable beast. One which will pick-up on tid-bits and oddities which would, for the greater part, pass most people by without causing a ripple in their lives.

But for those of us who are cursed, or blessed, with such minds will know once this beast has focused on its intended target, once it has its victim firmly caught, there is little we can do until it has satisfied its hunger, or passions, or whatever desires need stating.

This was my situation earlier today. As soon as that sentence had been spoken my muse went into overdrive.

A quick and personal excuse (Disclaimer!): I was not watching or listening to the programme being broadcast, it was just ‘on’. My wife had switched the TV on earlier and it was playing away in the background.

So, where was I? Oh, yes my muse awakening, giving me a jolt.

Questions started to flood my head, ‘Yoghurt taster’ what kind of a job was that? Was it a flavour tasting position or simply to ensure the product was of a certain quality? Maybe this was a taste panel for R&D, for new products, new lines?

How did one get a job like that? Could I get a job like that? What qualifications, besides liking yoghurt, did one need?

My muse was excited; could this be part of a plot? A Poisoning?  Mass poisoning…holding corporations to ransom? Maybe the start of strange happenings in a small town… Zombie like conditions…Mmmm? My mind continued to race.

However, I love that word so I’ll say it again!

However, somewhere beside my overly stimulated muse, I had a nagging doubt such a position, a job as a yoghurt taster, actually existed. Food taster, yes. But I could not believe anyone could be employed solely as a Yoghurt taster.

No, I convinced myself, something was wrong. (Much to the annoyance of my muse!).

Thanks to modern technology, satellite, cable, Digi-boxes etc. we are able to do so many things with ‘live’ and ‘on-air’ television which have previously been impossible. One of these is instant ‘re-wind’.

This is what I used to take the programme back to the point where the ‘voice-over’ presenter stated that Emma was a ‘Yogurt taster’ from Essex.

This time I would actually be watching and listening to the broadcast, rather than having it grumbling away in the background, where only my subconscious was taking note.

Sitting too close and staring at the screen, like a six-year-old child, I pressed ‘play’. The images began to move and the narrator started to speak.

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“…blah, blah, blah…27-year-old Emma, a Yoga teacher from Essex…. blah, blah, blah…”

I played this over and again, four times in total, until I was absolutely certain this version was the correct one.

Emma was a yoga teacher and not a yoghurt taster, as I had first thought.

This was not me miss-hearing, it was clearly a case of shameful presentation.

I must say, I was more than a little disappointed.

I am sure, in the world of yoghurt, tasters are required? although I am uncertain of what the progression of seniority may be in such a profession. Perhaps one starts with the ‘own label’ products, progressing to ‘natural’ before moving to thick ‘Greek-style’ yoghurts. Maybe, an alternative route would be to delve into the technical realm of flavours, or the scientific corridor of ‘low-fat’ and ‘healthy’ options.

I guess I shall never know.

A divergent track that leads me, by some circuitous route, back to where I began this post; which is where I stated my belief that major broadcasters and, in many respects, our respective Governments, should take responsibility for the clarity and precision of language when transmitting programmes.

The above is a prime example of bad annunciation and elocution, the equivalent in my book, (note the pun!), of bad grammar and punctuation in writing.

Besides, my restless muse was unnecessarily disturbed.

Now I have to find an excuse NOT to write a novel about a wicked dairy farmer, who decides to get his revenge on the local townsfolk by plying them with infected yoghurt, thus turning them into pliable and malleable zombie-like humanoids who forever more will do the farmers bidding. Of course, as with all good pulp-fiction, there is always one young girl who hates all milk type products, regardless of flavour. Perhaps it is she who can fight back against the forces of evil and bovine product manipulation to save the earth…or at least the local town?

That is all I am going to say on the matter!

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So, until next time, enjoy your writing, even if your inspiration has been stimulated by a miss-print or badly spoken presenter. But please, please take care with your grammar. You never know when someone may read your work live on air, they may even be an ex yoghurt taster venturing into a new career!

 

Thank you for reading, Paul.

You may like to visit my website and see what else I am writing? http://paulznewpostbox.wixsite.com/paul-white

© Paul White 2016    RTWM310716/975

Why do I write in the way I do? (An answer.)

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I am often asked, as I am sure many authors are, “Why do I write?”.

This is not a straightforward or easy question to answer comprehensively. In fact, if I were to answer that question in full, it would be an extremely long essay.

Which is the answer I gave a few days ago.

However, that question was followed by one which made me think, a question I was, at the time, unprepared to answer constructively.

“Why do you write in the way you do?”

This question made me think, beyond the basics of ‘style’ and further than ‘narration’ alone.

So, in the regular and rambling way I use in my blog posts, I shall attempt to convey to you my thoughts on this question.

They are as follow……

I do not write a particular genre of fiction.

Romance stories generally demand detailed character descriptions, a slow build-up of intensity to climax. (Excuse the pun).

On the other hand, Horror readers want faster paced, less detailed, more action books which cut right to the core. (Sorry, I can’t help myself).

By not being a genre writer, I have not developed a style limited by the parameters of reasonable expectation of those readers.

Neither do I write for a syndicate publisher, such as Mills & Boon, who have strict plot and style guidelines and can drop any contributor in an instant, should their suggestions not be strictly adhered too.

I am a truly free, independent author.

I have written an offbeat tale of abduction and intrigue, which is also a romantic story, a AofRDVtale of finding oneself and humorous yarn all rolled into one. It is ‘The Abduction of Rupert DeVille’. Available on Amazon, just click the link!

This book alone breaks all the genre specific boundaries it touches upon.

I did not set out to intentionally break any rules, I simply ignored them all and wrote the story I wanted to write.

I have also published two collections of poetry.

The basic premise of each is human emotion. Fear, love, hate, anger, regret and so on. I like the challenges of poetry. The differing forms, such as haiku, present wonderful opportunities to develop wordsmithing skills that can be adapted to storytelling.

That is how I like to think of myself, as a storyteller, a mythmaker; weaving tales into people’s consciousness, making them re-think and to consider life and the world around them in a way they may never have done before.

My book collection, three volumes of short stories called ‘Tales of Crime & Violence’ are designed to do just that, to make the reader reconsider their point of view, to side-swipe their general conceptions, to come at them from left field and leave their minds floundering with a myriad of questions, questions they now find they are asking themselves. (Click the link, or image)

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That is what a great story should do. It should stay with you, lingering within your mind a long time after you have closed the final pages of the book, maybe even forever?

I have also written a children’s book and non-fiction stuff. Very different disciplines than writing standard adult fiction of any sort.

I am, at the time of writing this, working on a novel about an escaped psychopath. ‘Floyd’ is out on a bloody revenge spree against those who had him committed. This book must be considered a ‘Slasher’ type of story. It is a crime thriller certainly, a horror…in parts possibly, but not really.

Once again, I am writing what I want to write, in a way I want to write it. The style and narration I am using is unique to this book. It is not one I have adopted previously.

Which, in a long winded and round-about way, brings me back to the original question of “Why do I write in the way I do?”

Taking note of the above (and remembering my independence), has allowed me to indulge in many experimentations with style, narration, pace, plot, POV’s and all the other ‘literary technical stuff’ writers put far too much emphasis on when discussing writing.

Each of my novels are written from a totally different personal perspective. Making each quite distinctive from the last. Even so, my personal mark is to keep an element of humanity, of emotion, of people’s dreams, hopes and fears running through all my fictional stories, even those involved with psychotic killers!

My short stories reflect those same values, the human passion for life, the experience of relationships, of desire and love, of living, of loss and of death.

I like to explore these areas of the human psyche, areas often forgotten or neglected by other writers and authors. I like to reveal them at a certain pace, a pace which suites the individual story being told.

In some I might come at you from the shadows, smashing into your mind like a train wreck. In another it may be an insidious creep, slowly weaving itself between your receptive neurons, until that is the only thing your mind can focus upon.

This is where the poetry and experiments with lexicon come to the fore; they allow me to use words as a basic material, melding and moulding them, twisting and forming them, until they convey to the reader, not only the description and facts, but the feeling of being there, of being within, of being part of the nether world where my story lives and, without doubt, to see, hear and feel the trauma, the worries, the excitement and passions of my characters as they stagger from one conflict to another.

You can read several my short works at https://alittlemorefiction.wordpress.com/ I always have a few stories on this blog, although I do delete and change them at random intervals.

So, in brief, that is my answer to the question – ‘Why do I write the way I do.’

I hope you can pick something useful out of this.

Thank you for reading, Paul.