Bucking the trend (or one reason why you are not making money)

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Unlike many of my Ramblings, this post is written in a far more focused manner, giving a clue to the importance I place on this content.

I think, ALL indie authors NEED to read the following, in full.


 

Recently I have seen a large number of indie authors discounting their books, or giving them away freely, offering a plethora of ‘giveaways’, from the humble bookmark to expensive looking jewellery, even a combination of all the above.

Whilst this form of promotion is not unusual by itself, the number of offers has increased to such a degree, that it seems no one is selling a book at full value price.

In fact, a quick scan of the internet shows very few books, (in relative context), for sale above zero, naught, nil, zilch, nothing.

This is excellent if you are a reader. You have the largest and widest choice of reading material ever produced in the history of human life, being offer to you at no cost; even incentivised, bribed, to take up such offers, by the additional giving of gifts.

Life has never been so cosy.

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This recent explosion of free books has been boosted by the hundreds of book promotion sites, offering authors the service of marketing their works to millions of potential readers, for a small fee.

The sales gist of this is, should the author give away books, each person receiving a free book may like it so much, they will buy more of that authors works.

This seems a viable strategy… in principle.

BUT… there is always a but!

This form of book marketing was, for want of a better word, pioneered by Amazon when they were quite a young organisation selling only books.

At that time, the indie authors publishing phenomenon had not established, making it a very different market place; one where the novelty of being offered a free book was the exception not the rule.

Furthermore, add this marketing fee to the cost of production, editing, proofreading, formatting, cover designer, advertising, etc. Now, work out your royalties per-sale, because that is what must pay for your books production costs.

From this simple equation, you will see how many books you must sell to break even.

NOTE: This figure is cost based only. It does not include a budget for your time, your internet bill, your software licence fees, office space offsets (even if ‘the office’ is a table in your lounge) and other associated costs, which as a business person you need to consider. If you do not, whatever monies you think you have made form that book, will be demanded from you by those wonderful, friendly folks at the Inland Revenue.

So…how much do your royalties add up too…oh, nothing… because you gave it all away, with the bookmarks and coasters you paid for to boost your sales.

Not very business minded, are you?

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Let’s fast forward to today.

The indie publishing business is a global industry, with hundreds of thousands of books being self-published each month, in every country and every language on earth.

This is a world where an adage I loth, ‘A victim of our own success’, has the hollow ring of truth.

Because computer technology has allowed the growth of, what was once referred to as ‘desk top publishing’ to grow in such an unprecedented way, the competition in the indie publishing scene is immense.

However,… there is always a however, too!

While the market place for book sales has undergone change akin to continental drift, the methods used by indie authors is still as primitive as the those used in the embryonic days of Amazon’s birth.

You see, Amazon has outgrown the indie author world. It has outgrown many, if not all the established mainstream publishing companies and, by doing so, has irrevocably altered the landscape of publishing in general.

Neither is this giant called Amazon about to offer indie authors a helping hand.

It does not have to and does not want to. Not only has it outgrown the publishers, but it has established itself as the master of sales opportunities. Basically, as an independent writer, if you want to sell a lot of books you must factor Amazon into your marketing mix. What is more, Amazon will need to be your prime ingredient in the clear majority of cases.

Which brings us back to the reader, those illusive, almost mythical creatures who may, one day, if you are extremely lucky, buy one of your books.

BUT… yes another but!

BUT… it is getting less and less likely any reader will put their hand into their pocket and pull out some money, simply to get hold of a copy of your book.

You see, they don’t have too.

There are hundreds and thousands of books available for free. The reader can order any of these, or simply download an eBook version, which they can add to the hundred unread books waiting on their Kindles and E-readers, without ever spending a single penny.

Oh, that fleeting promise of maybe’s, the one the book marketing sites sold you, you know, the one that goes… “if they like your style they will buy the rest of your series/books….”

You didn’t fall for that old spangle, did you? 

Because they will not.

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Please do not dismiss the reader thus. Like all of us, our readers must be canny when it comes to spending, whether buying packet of sausages in a supermarket, or buying a good book to curl up with in front of the fire.

These folks will:

A, wait until another of your series is offered for free.

B, read another free book. (They may enjoy it better than yours.)

C, Both, of the above.

This is a reader’s market. It has got this way because of several factors, but (another but!), it is you, the indie author who has brought this situation upon yourself.

By publishing your book at a ridiculous low price, then lowering that price and eventually giving your book away, you are part of the overall problem affecting many, if not most indie authors.

You are simply adding to the situation you are moaning about. You know the one, about having too many free books on Amazon. That the competition is too great, because the market is flooded with cheap books, 99 cents and below.

This WILL NOT CHANGE until you…yes, YOU do something about it.

Ideally, for me. As of tomorrow morning, there would not be one book, not a single novelette being given away.

Novella’s and the such would be priced at around £2.00/$2.40 for the shortest book and escalating up from there.

Novels would kick in at a minimum of £10.00. Book prices would be back to a decent level, a level not too dissimilar to that before Amazon muscled in.

We all, from time to time, often with good reason, knock the major publishing houses who controlled publishing, much as DeBeers control the diamond market. Yet they ensured authors got a fair return for the time and effort involved in creating a book.

That cannot be said of Amazon, or any book promotion site encouraging free and 99c priced book sales.

I know there is a movement within the indie community, one which is trying to discourage the giving away of books.

I am part of that movement.

I believe, if ALL indie authors removed ALL free books, re-priced their books to reflect true value for authors, we would see a major shift change within the industry almost overnight.

Don’t worry.

People will not stop reading.

They never have and they never will. They shall simply be paying a fair price for the goods they receive.

Authors will start earning a fair return for their creativity, effort and investment. The quality of books will increase.

The world will be full, once again, of wild unicorns running free in green woodlands full of Tinkerbelle fairies… well, I may be pushing it a bit too far now; but the facts are, indie authors will be better served without cheap and free books…. FACT.

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Which brings me to the title of this post, ‘ Bucking the trend’

What give me the right to state such?

Firstly, this is not me simply making a vortex of hot air.

I stand by my convictions. I do not have any FREE books. I shall not be giving any books away. I do not have gifts of incentives. I have no bookmarks or jewellery.

In fact, I am deliberately ‘Bucking the trend‘.

Recently, I have increased the price of all my books, both Paperback and eBook/Kindle formats.

One of which, is an Amazon No.1 bestseller.

The coveted No1 position, is something I doubt would have occurred, if the book was priced undervalue.

You see, perception plays a large part in decision making.

What value you initially consider an item, is easily disputed once furnished with a low price. Hence altering perception.

With that in mind, a low cost, or free book will hold little or no perceived value to the reader.

If the same book is viewed at a higher price, the value is assumed to be greater.

In association, the assumption of quality is also presumed higher or lower in direct proportion the estimated value implicit.

This is my view and the principles I adhere too.

I shall charge a fair price for my books. Not a penny less.

Readers can buy them, or not.

BUT…. (The last one I promise), consider this:

Should I just sell one copy of one of my books this year, I would have made more money than you, giving a thousand copies away.

I’ll leave you to muse over this.

Sleep tight, 

Paul

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Rabbits, Ducks and Rampant thoughts.

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Bentley hamlet. The duck pond is just visible, to the right of the last building, on the nearside of the road

This evening I took a stroll to an adjacent village to feed the ducks on the pond.

A pleasant, relaxing outing; one that allows my writers mind to relax, to take a break from its normal state, which is one of constant overdrive of complex inventiveness.

I walked to this small village which contains, seven houses, one which is a converted chapel and two farms. To be absolutely accurate, I should call it a hamlet rather than a village.

This hamlet is only one and a half miles from my own home and the walk is along a quite country road. I took with me a bag of half-stale bread and some old cake to treat the ducks that live on the hamlets pond.

Near the rear of the pond is a wooden bench of the type often found in public parks. It was donated by a group of women, I’m uncertain who, but their names are etched into a plaque on the rear of the seat. I thank them.

It is a tranquil spot, idyllic even.

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On my walk to the hamlet, I watched wild rabbits scurry into the dense undergrowth of bracken and bramble, dive headlong under hedgerows as my approach disturbed their grazing. Birds sung evensong, apart from the swifts and swallows which hunted on the wing, darting to and fro, seeking out their prey in a wondrous acrobatic aerial display.

I often walk, choosing various routes, partly as exercise, partly as relaxation and partly to wonder at the sheer variety of nature that is, so to speak, right on my doorstep. It is something I enjoy immensely.

This evening was no different until I saw a small rabbit, white tail bobbing as it ran down a steep bank, dodging the saplings, looking for somewhere to hide from my presence. Uncontrollably my mind took this as a prompt!

How would a body look rolling down that bank? “Imagine pushing it with your foot” it said, “watch it turn over and over as it falls”.

“Hey…what about this? running from zombies, or a mad axe murderer. Think about scrambling up the bank, slipping back into their gasp”.

I fought NOT to think of such things, pushed them to the back of my mind. Luckily, looking up, I caught sight of a Buzzard circling above the woodland. This stayed those musings…for a time.

2-ducks-on-a-pond-vaswaith-elengwinSoon, I was at the pond, sitting on the bench, watching a raft of ducks as they squabbled over the dried bread and old cake I casually tossed into the pond.

But my muse would not be quieted. “How deep is that water?” it asked. “Look, look a body is floating to the surface”. It was not; it is too heavily weighted to rise!

I shook my head to clear these notions. It worked, momentarily.

You see, the cottage opposite the pond has a small window, through which a pale yellow light was shining.

My mind spoke out again, “That is a lover’s hideaway. Two lost souls finding solace and love, a future together after all the turmoil and pain they have suffered”.

Sometimes I cannot control my own mind. It seeks inspiration and finds creative fertility of its own accord. Many times this is visual, like on this evenings stroll. Other times a voice, a sound, a few overheard words, sends it spiraling out of control.

I count this, most times, as a blessing and I am grateful to have this gift; but other times I regard it as a curse, as I did this night.

That’s all I have for you just now.

Goodnight, Paul.

 

© Paul White 2016

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Feel free to visit my website, take a look around, you may be surprised at what I get up to!

http://paulznewpostbox.wix.com/paul-white

Why I am talking art on a writing blog.

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I have, at last, found enough time to catch my breath and write a new, long overdue post for this blog.

You see, I have had a busy start to this year.

First was the publication, in January, of my first children’s book, The Rabbit Joke, which is designed primarily as a ‘read to me‘ book.

A book for parents or older siblings, to read to the younger ones. The Rabbit Joke lends itself to being read to groups in schools and kindergartens too.

The Rabbit Joke is an outsized, hardcover, fully illustrated, perfect bound, landscape book, from https://www.peecho.com/print/en/263512

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In February, I released ‘Life in the War Zone’ a collection of stories, based on true accounts, of what life is like living between warring factions in an area of conflict.

Life in the War Zone takes a serious, no holds barred look at the devastation and trauma of life in the battlefields of the Ukraine, Syria, Afghanistan, Iraq, Bosnia, Serbia, Croatia, Israel, Palestine, Libya, Lebanon and El Salvador.

Ebooks are available direct from me, via my website. http://paulznewpostbox.wixsite.com/paul-white

Paperbacks from Amazon.

USA https://www.amazon.com/Life-War-Zone-collection-personal/dp/1542338700  

UK https://www.amazon.co.uk/Life-War-Zone-collection-personal/dp/1542338700

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Also during February, I published a ‘Coffee Table’ book called ICONIC, or to give it its full title, Iconic – Legends of music immortalised in art.

Iconic is an 8 x 8 inch, hardcover, perfect bound, glossy, book, containing a number of my own artworks, portraits of some of the most well-loved musical talent ever known, such as David Bowie, Amy Winehouse, Buddy Holly, Jimi Hendrix, Elvis and many more.

With each portrait is an abridged biography of each artist, covering their life and times. https://www.peecho.com/checkout/14716200169619823/279042

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March saw the publication of The Pussers Cook Book.

This became an instant hit and an Amazon bestseller. It is still, as I write this over a month after the books launch, at number three in its Amazon category.

The Pussers Cook Book details twenty-two of the best loved dishes, served on Royal Naval ships circa 1960’s to 1980’s. Along with the recipes, there are plenty of jokes and tall stories, some legendary myths are also dispelled!

You do not have to be a sailor to enjoy the Pussers Cook Book. It makes the perfect gift for a freind or loved one.

Paperbacks from Amazon. goo.gl/eTwfWN  

Hardcover from my printers.  www.peecho.com/print/en/282666

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You will see by this, why my time this year has been at a premium.

Now, I have touched on art, as in the title of this post, by mentioning my tribute to the great musicians in the book, ICONIC. Which clearly shows the link between writing, books and art.

As do all those millions of books with illustrations, photographs, pictures and images inside. Let alone the amazing and wonderful artistry shown by many book cover designers.

In that respect, books and art are almost inseparable, and never exclusive.


But there is more…

Art has always been a ‘go to‘ place for me, when I need to rest my mind from concentrating on writing. Whilst my form of art, digital painting, is still a creative discipline, it is creative in a totally differing way to the mindful concentration needed for writing.

In that respect, I find creating digital art relaxing, even ‘freeing up‘ the subconscious mind to continue its own creative endeavours, whilst I take my consciousness on a holiday of colour and form.

The problem arises, much as it does when writing, or I should say, when one has finished writing and has published their book.

Who will see it, who will read it, who will buy it?

It is all well and dandy to have a book, three books, ten? Sitting on the shelves getting dusty and covered in cobwebs. What we want, what we need is someone (Many someones) to come along and actually read our words.

The same is true of art. What is the point of creating wonderful, thought provoking, stimulating images if they are simply going to be stored as a digital code on a memory stick. If they are never going to be made onto a canvass, or a poster, or even printed onto a tee-shirt or coffee mug?

Both of those scenarios are, in my humble opinion, a total waste of time, effort and creative energy.

So…what to do about it all?

Firstly, I have made a Facebook page to help direct people to my works.

The main site is my artwork website, where you can browse through a selection of works albums and find links to the other places my work is available. https://goo.gl/pyPI7i

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That is why I am talking about art on a writing blog.

Thanks for reading this…if you have read this far!

I will be back to posting my normal Ramblings from now on.

Cheers, Paul.

 

 

 

 

 

Yoghurt Tasting.

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We often talk of how important punctuation and grammar are when writing. I think this is also true of the spoken word, oration and pronunciation should be a foremost concern.

NOT, I hasten to add, for everyday conversation where colloquialisms, dialects and vernaculars colour our conversations and lives, but when the spoken word is transmitted by mainstream media.

I believe, broadcasters have a duty to society to articulate, to use elocution and enunciation to the highest standard and, by doing so, enable our young to learn the wonders of well-versed dialogue, gain the ability for constructive discourse and communication.

How can we expect our young to learn to speak clearly and precisely, to acquire the ability to explain, to communicate effectively, if the denizens of our communications industry cannot do so themselves?

Personally, I do not think ‘dumbing down’ standards to ‘accommodate’ those considered, in correct ‘PC’ terms to be ‘less fortunate’ is the answer. This only has the effect of decreasing the overall standards by suggesting the lowering of general standards are acceptable. Which, of course, they are not.

I fear for the future.

Today I found myself disappointed by such a badly enunciated sentence.

“…blah, blah, blah…27-year-old Emma, a Yoghurt taster from Essex…. blah, blah, blah…”

Now…I have, as many of you do, a writers mind. This is a strange and oft uncontrollable beast. One which will pick-up on tid-bits and oddities which would, for the greater part, pass most people by without causing a ripple in their lives.

But for those of us who are cursed, or blessed, with such minds will know once this beast has focused on its intended target, once it has its victim firmly caught, there is little we can do until it has satisfied its hunger, or passions, or whatever desires need stating.

This was my situation earlier today. As soon as that sentence had been spoken my muse went into overdrive.

A quick and personal excuse (Disclaimer!): I was not watching or listening to the programme being broadcast, it was just ‘on’. My wife had switched the TV on earlier and it was playing away in the background.

So, where was I? Oh, yes my muse awakening, giving me a jolt.

Questions started to flood my head, ‘Yoghurt taster’ what kind of a job was that? Was it a flavour tasting position or simply to ensure the product was of a certain quality? Maybe this was a taste panel for R&D, for new products, new lines?

How did one get a job like that? Could I get a job like that? What qualifications, besides liking yoghurt, did one need?

My muse was excited; could this be part of a plot? A Poisoning?  Mass poisoning…holding corporations to ransom? Maybe the start of strange happenings in a small town… Zombie like conditions…Mmmm? My mind continued to race.

However, I love that word so I’ll say it again!

However, somewhere beside my overly stimulated muse, I had a nagging doubt such a position, a job as a yoghurt taster, actually existed. Food taster, yes. But I could not believe anyone could be employed solely as a Yoghurt taster.

No, I convinced myself, something was wrong. (Much to the annoyance of my muse!).

Thanks to modern technology, satellite, cable, Digi-boxes etc. we are able to do so many things with ‘live’ and ‘on-air’ television which have previously been impossible. One of these is instant ‘re-wind’.

This is what I used to take the programme back to the point where the ‘voice-over’ presenter stated that Emma was a ‘Yogurt taster’ from Essex.

This time I would actually be watching and listening to the broadcast, rather than having it grumbling away in the background, where only my subconscious was taking note.

Sitting too close and staring at the screen, like a six-year-old child, I pressed ‘play’. The images began to move and the narrator started to speak.

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“…blah, blah, blah…27-year-old Emma, a Yoga teacher from Essex…. blah, blah, blah…”

I played this over and again, four times in total, until I was absolutely certain this version was the correct one.

Emma was a yoga teacher and not a yoghurt taster, as I had first thought.

This was not me miss-hearing, it was clearly a case of shameful presentation.

I must say, I was more than a little disappointed.

I am sure, in the world of yoghurt, tasters are required? although I am uncertain of what the progression of seniority may be in such a profession. Perhaps one starts with the ‘own label’ products, progressing to ‘natural’ before moving to thick ‘Greek-style’ yoghurts. Maybe, an alternative route would be to delve into the technical realm of flavours, or the scientific corridor of ‘low-fat’ and ‘healthy’ options.

I guess I shall never know.

A divergent track that leads me, by some circuitous route, back to where I began this post; which is where I stated my belief that major broadcasters and, in many respects, our respective Governments, should take responsibility for the clarity and precision of language when transmitting programmes.

The above is a prime example of bad annunciation and elocution, the equivalent in my book, (note the pun!), of bad grammar and punctuation in writing.

Besides, my restless muse was unnecessarily disturbed.

Now I have to find an excuse NOT to write a novel about a wicked dairy farmer, who decides to get his revenge on the local townsfolk by plying them with infected yoghurt, thus turning them into pliable and malleable zombie-like humanoids who forever more will do the farmers bidding. Of course, as with all good pulp-fiction, there is always one young girl who hates all milk type products, regardless of flavour. Perhaps it is she who can fight back against the forces of evil and bovine product manipulation to save the earth…or at least the local town?

That is all I am going to say on the matter!

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So, until next time, enjoy your writing, even if your inspiration has been stimulated by a miss-print or badly spoken presenter. But please, please take care with your grammar. You never know when someone may read your work live on air, they may even be an ex yoghurt taster venturing into a new career!

 

Thank you for reading, Paul.

You may like to visit my website and see what else I am writing? http://paulznewpostbox.wixsite.com/paul-white

© Paul White 2016    RTWM310716/975

Distracted.

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I sit back, sighing heavily. The writing is going well, but I need to take a break from this particular work. So I fill a large mug full of hot black coffee...the preferred drug of most writers…and sit back down, allowing my thoughts to scramble over the untidy mound of scrappy ideas which need to be sorted into some cohesive order.

Problem is, as I sip the scalding liquid, my thoughts leave the junkyard of unformulated notes and come here, the rambling parkland of gibberish and spill over this page in an uncontrollable splash of ink. Rather like the drips from the base of my coffee cup.

I know I should be focusing all my attention towards the new novel ‘Floyd’, because you cannot leave a psychopathic murderer running loose, which is precisely what Floyd is doing as you read this. Or maybe I should be writing some more short stories, or editing some old blogs ready to create another book. After all it is what I set aside these current hours to do. It was my sole intent today. So, in some respect I feel guilty I am not writing content for any of those projects.

However, I am also aware that in the shadowy recesses, in those dark corners of my mind where I have little, if any control, the cogs of intuition, of creativity, of inventiveness and imagination are whirling away without any conscious effort on my part.

I know they will, or at least I hope they will, rearrange the untidy pile of random thoughts, those initial ideas and concepts, into an organised and comprehensive inventory of clarified sketches which will then be ready for me to utilise.

This is one of the reasons I write such as this, (and drink copious amounts of coffee late into the night and often into the early hours of the following day)!

A few years ago, I was given a very good piece of advice by a successful writer; “Whatever you do,” he said, “just write. Write anything that comes into your head. Do not think about it too much. You can always re-write it, change it, even scrap it another time. But when you sit down to write do exactly that, write, write anything because what matters is not the first few words you put down, but the creative juices they cause to dribble down your thighs of inventiveness”.

I have followed his advice ever since, which is why I have very wet inventive thighs and write these ramblings. Hence I have found the cure for the condition that afflicts many, the so-called writers block.

Have a good, creative and productive day.

.

© Paul White 2014

To read more of my work, or find out more about me, why not visit my website?

http://paulznewpostbox.wixsite.com/paul-white

One reason why I don’t give my books away.

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Because I have worked hard, very hard in making the book a reality.

The uninitiated may feel that is a glib remark, but it is not, if you consider….

I first had to come up with the idea, a notion of a story and ensure it had a start point, a good tale to tell, one which draws to a satisfactory conclusion.

That is, it has a beginning, a middle and an end.

Sounds simple, doesn’t it?

Then try it now, in the next few seconds. Say these words aloud….ready….go…”My story begins when……

Well, come on. You said it was easy, so what’s keeping you?…… OK. Times up.

Let’s move on.

I shall say ‘we writers’ from now on, have an outline of a story in our head. We know where we want it to start. We may even have a few words which may become the opening lines, when we start writing.

Each writer has their own way of plotting and constructing a novel. So, for generalist purpose I am adopting the supposition this is a writer who plots onto a story line…to a degree.

For the next few days we shall be breaking down the sequence of the story in our mind, transcribing it onto a plot graph, a timeline of planned stages. This is something we shall change numerous times over the next few days. We shall have the characters, particularly the protagonist, face challenges they must overcome. We will build his/her character as realistically and as humanly flawed as suits the plot, and will have our readers empathise, at some stage, with the antagonist. Possibly disbelieving in the actions of the hero….who may yet actually be the real baddy!

This is the type of conflict associated with plotting the story. Already at this stage the story wants to take charge of the author, as later, during the writing of the first draft, so shall the characters. They WILL take on a life of their own. They WILL wake the writer in the early hours of the morning, banging on the door of new concept. The same characters WILL, on another night, keep the writer awake until the sun rises just so they can move forward, continue their journey within the unfolding pages of new manuscript.

Most authors become almost, if not entirely obsessed with writing the tale. Some seem, even become unsociable, withdrawn. Because the story must be told, it must be typewritten onto paper or into computer memory. If the writer stops, or is distracted for too long, the thread begins to fade, the momentum halted, the spirit lost. The new lives, those characters created start to wither, even die.

Writers are, in the worlds they create, Gods among characters, guiders of destiny and givers of fulfilment, destroyers of life, of societies, of cities and planets. The author is omnipotent. It is a role, a responsibility we take seriously. It is a heavy burden we bear.

Come the end of the first draft and an entire year’s supply of coffee beans. I/we, the authors, sit back in our chairs and breathe a sigh of relief.

It is short respite.

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Soon our noses are back at the grind stone. We now need to read, edit and re-write the entire work. A first draft, no matter how carefully crafted, is just that. A first draft.

Now we really start work. No longer are we flying in full creativity mode, now we are in a roll-your-sleeves-up and get stuck in approach to the task.

Generally, this stage takes twice as long as the first. Deleting words, sentences and replacing them…or not. Moving paragraphs or rephrasing entire sections of the manuscript. Rearranging the position and order of entire chapters, even deleting them…or writing new ones. There is no limit to the fettling undertaken at this stage.

Once we are (reasonably) happy with draft number six/seven/ eleven? We congratulate ourselves and add a tot or two of whisky into the large mug of rich black coffee, our drug of choice.

Happily, we tell our copy editor we are ready for them to scan our documents. Oh, she says. (Not a sexist remark, simply the fact I have found most of the best editors are women), you need a line editor before you run it past me!

So, weeks later, with some alterations to plot and structure you eventually pass the manuscript over to your copy editor…..and wait…and wait, which is a good thing. Annoying, frustrating, but good.

You see your editor should be busy…if she is not that could indicate no one wants her services? The second reason you should be happy to wait is you want a thoroughly good job done, don’t you? Therefore proper, good, concise editing with a comprehensive feedback means taking all the time required to do the job right. Right?

Everything is not lost during this time, because you have to have a cover. If you have not yet made any advance towards having one designed, now is a great opportunity, it will take your mind off waiting for your editor.

Unless you are a graphic designer of illustrator I would leave the cover to an expert. Even if you are an artist I would, at the very least, consult with one. You see a book cover is NOT what most people (readers/ writers/authors) think it is.

Comes the day when your book cover, both paperback and kindle versions are ready. You are excited because your manuscript has just arrived back from your editor….the pages listed with notes, amendments and suggestions.

Now, instead of moving forward, instead of getting a step closer to publication you must revisit you story. Once more you sit and work through the entire manuscript, making alterations, altering tense, reading those suggestions and editorial input regarding clarity, flow and all that other stuff.

Three days later, in a foul mood and with a raging headache you stab the send button returning, the now amended manuscript, to your editor.

This is when you wonder where the last year of your life has gone. This is when you look out of the window and wonder why it is snowing…in June…only June has long passed. You missed it.

You were living in your own Neverland, guiding your characters away from disaster and death. Now, all of a sudden life seems so much more….empty.

The story is with your editor. The cover made. Time seems to hang about endlessly, waiting…tick-tock, tick-tock.

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After a day or two of doing virtually nothing it all gets too much. You plan a launch date, but not too soon. Then you organise a thunderclap, a blogging chain, advertising, a cover reveal and whatever blows your frock up.

Hay, guess what, your manuscript is back, this time there are only a few notes, easy stuff to sort out. So, you do. It only takes the best part of a day this time.

Now you can busy yourself again. This time you need to format your manuscript into book form. One for each type of book, i.e. paperback and eBook, but also for the platforms you may be using, Createspace, Lulu, Smashwords and so forth. Of course, you can have a professional do this, or you can seek the help of a fellow author…all work well if organised properly.

The next stage is proofreading. Each format needs to be proofread. You can do a first run yourself, pick up on any errors made during formatting, check the margins, headers, page numbering, kern and such. But, I bet you will miss a shed load. So have other eyes, preferably an experienced proof-reader, one with a good track record, even someone recommended.

So, you press the send on your keypad again and hey-ho the formatted manuscript(s) is/are off to your proof-reader, who will pick up on any punctuation, capitalisation, space and…other issues you WILL have missed.

ONLY after you have fixed all those errors will your story, which up to now has just been a manuscript with a working title, become a book.

Upload to print…. congratulations. It has taken you around eighteen months of blood, sweat, tears and toil. Of mood swings and social deprivation, headaches, doubts, pain, fear and uncertainty to turn your dream into your baby.

Well done you.

NOW YOU WANT TO GIVE IT AWAY?

That is (one reason) I don’t give my books away.

Paul White.

 

 

 

 

 

 

Why there is no such thing as the general public.

Okay, so it’s a long title…but don’t shoot the messenger!

This is not my own writing, but that of Elmore Leonard, author of ‘Get Shorty‘, the television series ‘Justified‘ and over 40 novels.

 

elmore-leonardBy most appraisals, Elmore has long dethroned Raymond Chandler as the greatest of American crime writers. Many critics argued that, if anything, the reference to genre slighted his contributions. Martin Amis described him as “a literary genius,” and “the nearest America has to a national writer.”

Elmore died over three years ago, on August 20, 2013, but it was his wish to be buried in Greenwood Cemetery in Birmingham, Michigan, a little over a mile from his house in Bloomfield Township. It took three years, but Greenwood finally opened up new plots, allowing Elmore to have his wish and be buried there.

Elmore’s ashes were interred at 10:30 AM this morning, in a brief ceremony lead in prayer by Monsignor John P. Zenz, Pastor of Holy Name Church in Birmingham.  In attendance, under a red canopy, were several members of Elmore’s family.

Elmore grave marker gives his name and the years of his birth and death.  At the bottom, is the inscription, “The Dickens of Detroit,” a phrase used to describe Elmore over the years that he actually found a bit puzzling.  In a 1997 article in the San Jose Mercury News, he said about the tag: “That has more to do with alliteration than truth, … I wonder what they would have called me if I was from Buffalo?

For those of you planning a visit, Elmore is buried in Section G, Lot R, Grave 2.

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So lets get back to this post and its long title!

Why there is no such thing as the general public

Do you ever have conversations internally about who it is you’re trying to reach with key messaging, only for someone to say that your target audience is “the public?”

How do you respond to this?

There is no such thing as the general public. The information wants of young parents are different to those of retirees, just what a healthcare professional needs to know is different to that of the person they are caring for.

Effective communications means understanding who your niche audience is. Only then will you be able to speak with them in a way that is appropriate, relevant and useful.

Questions you might ask to allow you to define who that audience is include:

– What is it you want your audience to do?

– Are they young or old, male or female, rich or poor?

– Where do they live and what do they do for a living?

– How knowledgeable are they about your cause?

– Are they looking for power and status, excitement and adventure, or an opportunity to enhance their skills and expertise? Are they time poor?

 

It may seem easier not to bother establishing defined target audiences, but this is a false economy. It is impossible to speak to everyone equally and in the same manner. Failure to define target audiences will result in wasted time, energy and resources, and a diluting of messages that will ultimately not resonate with anyone.

For example, if you are only concerned with raising the profile of your charity among ministers or industry leaders then you needn’t bother targeting women’s lifestyle magazines. Equally, if you only operate within a particular region of the country then your priority is likely to be on building relationships with your local media rather than focusing on the national press.

Once you have defined your target audience, you then need to know as much about them as possible. What they think, what motivates them, which websites they visit, which newspapers they read and how active they are in social media, etc. At its most basic level, this means using common sense and some desk-based research. More thorough and therefore more accurate audience research would involve polls and surveys, focus groups and paid-for data from research companies such as YouGov, Ipsos Mori, Kantar and others.

We think a really good example of knowing your audience comes from Macmillan Cancer Research whose fundraising for World’s Biggest Coffee Morning went through the roof after it changed its communications to focus not on what women over 45 could do for it, but what the charity could do for them.

Or another example would be Cancer Research UK. When it wanted to target young people with messages about skin cancer, it did so via a beauty campaign rather than a health campaign. By teaming up with models and skin clinics “R UV Ugly?” highlighted how sun bathing can damage your skin and speed up the ageing process – the intention being to target younger people who were concerned with their appearance and unlikely to pay attention to messages purely focusing on the health impacts of sunbathing.

We’d love to know about more great examples of really excellent audience profiling and the impact it has had on your communications, as well as ideas for sharing information about the nuances of your audience with colleagues.

***

Clearly we all have our own views and personal beliefs about how best to go about promoting and marketing our books. But I cannot ignor this form of advice from a writer who has, to a certain degree, been successful (by anyones measure)

I hope you have a great day.

Paul.

Want to know more about what I am up to just now? Then come on over to my website and have a mosey around.

Everyones welcome.

J.B.’Author Interview with Paul White

 

IN THIS BRAND NEW SERIES (J.B.’S AUTHOR INTERVIEW SERIES) I’LL BE INTRODUCING YOU TO SOME OF THE FINEST AUTHORS AROUND. YOU’LL GET A PEEK INSIDE THEIR MIND AND THEIR PROCESS.

 

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Today I meet Paul White. 

J.B. Taylor – What inspires you?

Paul White – Wow, what an interesting opening question. There are so many things that kick start my imagination. A picture, a smell, a sound, a partly overheard conversation, clips from a film, a scene from a television drama.
One of my favorite sources is the radio, I listen to Radio four, a BBC station it has wonderful interviews covering a myriad of topics from the arts to medicine and world affairs. I often listen to this station when I am driving and, besides the road, there is nothing else to distract you from listening. It is surprising how many ideas can come out of a twenty minute drive!

 

J.B. Taylor – What’s your favorite book?

Paul White – Another unanswerable question! I have so many books I love and all for different reasons.
I will give you two. I read both when I was a young man and both have stayed with me over the ensuing years, so I take that resonation to be a sign that they are special books.

The first is ‘Down by the Dockside’ written by Deirdre Cash under her pseudonym Criena Rohan. It is about a plucky, literate girl who grows up in poverty in Port Melbourne during the Depression, marries a sailor during the war and loses him in a fight at Christmas in 1946, teaches dance and consorts with the criminals her childhood pals have become, it’s a lively and endearing tale of Australia in the 1930s and 1940s.

The second is Do Not Go Gentle by David MacCuish.
The book focuses on Norman MacLeod, growing up in the tough Depression-era town of Butte, Montana.
After his father succumbs to a mining-related disease, young Norman leaves school and also begins working in the copper mines. Following the death of his closest friend in a mine accident and the moving of his mother and sister to relatives back East, Norman enlists in the Marines.
The book follows MacLeod through boot camp, life on and off base, and then to the South Pacific where MacLeod and his fellow Marines face both their fears and the Japanese.
On leave in the U.S., Norm visits the wife of a killed comrade, and begins a relationship with her. Filled with gritty scenes and no-holds-barred dialog,
I think Do Not Go Gentle is a minor classic in the field of novels about men at war and the effect it has on families and communities.

Ok, so that was longwinded, but you asked!

 

J.B. Taylor – If you were asked to unload a 747 full of jelly beans, what would you do?

Paul White – Park it up and slowly eat my way through the contents!

 

J.B. Taylor – Where do you like to write?

Paul White – Anywhere I can get my head down and concentrate without too many interruptions. I have an office at home, but a café, hotel lobby or gardens can be good too.

 

J.B. Taylor – Which Harry Potter house would you belong to?

Paul White – Never read Harry Potter, not seen the films either…am I the only one?

 

J.B. Taylor – What is your favorite word?

Paul White – That changes frequently, however at the moment it is however. However, that may change soon!

 

J.B. Taylor – What is your least favorite word?

Paul White – Hate. It is overused in general conversation and rarely is its true definition realized by the speaker. In writing however, (did you see what I just did there!) there are no bad words, just words.

 

J.B. Taylor – What was the first story you ever wrote, and what happened to that story?MiriamsHexL

Paul White – My first true story, a proper one with a beginning, middle & end, is Miriam’s
Hex
. There is a long back story about how I have come to resurrect Miriam’s Hex from a dusty box in the loft and have published it as an eBook novelette.

 

Miriam's Hex new

The story of how that happened is included in a special edition of Miriam’s Hex, which is ONLY available directly from me…if you like would a copy just click on the link above!

 

 

J.B. Taylor – Tell us about your process: Pen, paper, word processor, human sacrifice … how do you write?

Paul White – Generally, I use a PC or Laptop and type directly into a word document.
But for making notes and writing ideas down I scribble into small pocket sized notebooks. I have several of these scattered about the house, the cars and in lots of jacket pockets.
Occasionally a notebook has been washed and tumble dried. Not good!

 

J.B. Taylor – What’s the biggest mistake you’ve made as a writer?

Paul White – Besides becoming a writer!

Paul White – Rushing out a book with over excitement and thinking that was it. You soon learn to take more care, get it edited correctly, re-write and tweak. Over and again if necessary. Doing things right pays dividends in the end.

 

J.B. Taylor – What else are you working on?

Paul White – I have a number of projects. There are three main ones. One of those I need to complete before…two of them I need to complete…in fact all three need to be completed before the others!

But…let me highlight the novel I am working on. It is called ‘Floyd’.

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Floyd is an escaped psychopath, a fugitive out on a mission of vengeance, against all those who were involved in having committed.
It is a thriller/slasher/ blood and gore story, BUT with human and emotional elements woven in between the main events, rather like sutures pulling a wound closed!

 

J.B. Taylor – In a perfect world where you could cast your book for a movie, who would you pick for your main characters?

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Paul White – I would love one of my books to become a movie, or my short stories a TV drama series, what a nice dream.
In that ideal world, I would love to use unknown people, maybe ones who have never acted before. Members of the public like you and I.
Imagine walking up to someone in the street, who catches your eye and asking if they would like the leading role in a new Hollywood or Pinewood movie! Wouldn’t that be fantastic?

 

J.B. Taylor – When you complete a story, do you let it go? Or do you like to stop and think about what your characters might be up to, what they might be doing?

Paul White – I used to just let it go, put it to bed as they say. (Whomever ‘they’ are?)
But now I leave it for a while, weeks, maybe a month or two. Then I return and read the work, making critical notes. That’s when the real nitty-gritty work starts.

 

J.B. Taylor – Are you a panster or an outliner?

Paul White – Oh, most definitely a panster! I write from the heart, from gut feelings with only the roughest skeleton of a premise. The story and the characters evolve with me, sometimes in spite of me, as the book progresses.

It is not until I am half, or more of the way through, do I lay out some formal course to the conclusion and, I only do that, because the second half of a book is far harder to write than the first.

Maybe I should write the end before the start next time around. Do you think that might work?


You can check out Paul’s books HERE

or, if you want to know more about the author, visit his website HERE 

 

 

See you at the top…Looooser!

Here’s the ‘thing’ that’s been buzzing about my mind.

I am not sure how many of you will have had similar thoughts, but in my normal rambling style I shall scribble on, hoping all this will make some sense by the end of the post!

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As we all know, the indie publishing game is a bit of an uphill struggle. We have to compete with the ‘big boys’, the traditional publishers, who themselves are battling to keep up with the changing markets to retain their ‘share’.

We then have Amazon, love it or hate it, you cannot ignore the grip it currently has on the retail marketplace. Not one other online publishing organization has the same muscle or clout as it does. Combine this with the control it exerts over independent authors by way of royalties, market distribution and promotions, it is no wonder most authors struggle to make a decent income via Amazon.

Yes, there is Lulu, Kobo, Smashwords and a plethora of smaller organizations but, as yet, not one has found a formula or format which can challenge either the mainstream publishers and/or the Amazon group of companies. Until then, your books will still ‘have’? to been seen on Amazon webpages to reach a worldwide customer base.

The next challenge we, as indie authors, are faced with is the real downside in, my humblest, opinion. Bad books. By bad books I do not only mean badly written novels in relation to grammar, punctuation and spelling, I include dreadful formatting and ghastly covers too. It is these ‘bad’ books which give rise to unhealthy journalism regarding independent publishing.

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One terrible book is like a dead carcass to hyena; the press pack will tear into the story will zealous abandonment and spread doubt about the validity of small and independent publishing to all our potential readers.

On average I suggest, without reference to statistics, it takes about a year to write a full length novel; say a book of around 80/100K words. That is a lot of investment in one’s time alone, not counting the monetary input for editors, proofreading, formatting, cover design and what-not. Therefore, is it not in our own interest, if not duty, to ensure that we produce the best quality work that we are able to achieve; one that, as a minimum, reaches the quality of the vastly more experienced mainstream publishing houses?

After all, it is they who spend great sums of money on marketing and product research, in their battle to build and keep their own percentage and position in the marketplace. Should we not consider their standards to be the minimum value we seek to achieve with our own works?

Personally I believe they should.

Another moot point to consider, one which I find both amusing and annoying, is that you, yes you are my competition and a fellow author. In that context I find myself claiming as ‘sort-of’ ownership towards you.

You see, I would rather have a reader choose to buy my book rather than yours. Yet I cannot help myself for wanting you to do well too. Okay, in a perfect world the reader would buy both! but we do not live in a perfect world. In that respect one must, to some degree, consider all other authors to be a competitor. In doing so it gives us the incentive to write better, present our books better, make them look better, which is all good, honestly!

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None of the above means we have to be enemies, on the contrary. Those of you who know me know that I do a great deal to help and assist indie authors in every way possible. That is because I believe that the entire indie publishing world benefits, beyond measurement, when we all pull together, when we work as a team against all the outside pressures and conflicts of interest that challenge us.

So yes, I want to win. I would rather sell my book than yours; but we are on the same team and, at the end of the day, what I really want is for ‘our team’ to come out on top. If that means I miss out on the Gold, Silver & Bronze so be it; as long as I have been a valuable member of the winning team and get to hold the trophy high, I will be happy.

See you at the top…..looooser!

My name is Claire Plaisted

Author Headshot

The warning bell rang out.  The villagers screamed in terror, mothers grabbing children, rushing into their homes, slamming doors, locking windows and hiding under tables, their bodies shaking in fright.  The men grabbed pitchforks and fighting sticks and marched to the edge of the village. Waiting silently their rage mounting in disbelief that the Indie’s would dare to intrude again.

“Bloody Indie Authors, which they’d go away and leave us be,” one man muttered.

“How they dare write their own stuff, in their own format and without permission of the big publishers is beyond me,” another murmured.

“Look there they are, all smiling and happy.  Get ready to attack, we can’t allow them entry to our minds,” shouted yet another man.

“Charge,” screamed a fourth man, “beat them back, keep our women and children safe, they mustn’t succeed.”

“Hey, hang on mate, who’s that over there, they look important.”

The men fell silent in disbelief as the woman stepped closer to the village, a stern look on her face.

“I don’t believe it,” said the village lord.  They’ve got a publisher.  An Indie Publisher at that!  We can’t stop them now, don’t you remember the law.  We have to listen to Publishers.”

“God help us all, we’re doomed.

They dropped their weapons, shoulders slumped, feet dragging, they returned to the village centre, tears pouring down their faces knowing they were beaten once and for all.

 

Hi.  My name is Claire Plaisted. 

I’m an Indie Publisher and proud to help Indie Authors get their wonderful books of all genres, be they novels, memoirs, family history books etc. online for avid readers to enjoy. 

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Plaisted Publishing House Ltd.  started as a professional formatting business to help all Indie Authors realise their dreams.  I’m an Indie Author as well, though helping others is my main business.

 

 

Why did I start this business?

It came about quite by accident.  I have always enjoyed formatting documents, be they newsletters, leaflets, family history or novels.  I like to see books set out to a high standard and, as my journey moved forward, I trained myself how to do this and share my experiences with others. I established my business in July 2014.  My experience stems from Family History Books and learning how to prepare a novel to send to agents and Publishing Houses. 

Traditional Publishing Houses! 

Out of the millions of fantastic writers only a few are accepted as worthy of being represented.  Only a few will become big names and manage to live off their skills due to this success.  Many of these authors write to a format the Publisher wants and if they dare step out of line – your contract could very well disappear – after all you’re not pulling your weight and doing as you’re told,so the public can read what they are told.

How did this Happen?

Now this, I struggle to understand and sadly there is no one alive today who can tell us.  History books may have been altered to fit what we’re told.  Who knows.

For at least eighteen centuries writers and authors were all Independent.  Yes, you heard me.  There were no Publishers to be seen, at least not as we know them today.

If you go back far enough we see many cultures start writing on walls, on animal skins, leather and later, paper.  They wrote with charcoal until such time as ink was invented.  Then along came the printing presses of history.  A writer would get a story printed on paper and it would be sold on the street corners for people to buy, or it was printed into leather bound books and sold to the wealthy.

I have no idea who picked up on the idea. However, suddenly publishing was born.  Publishing has been around for about one hundred and fifty years. (so much for it being Traditional!). They control what you read with their marketing hype, awarding said authors with honours and praise.  Many are brilliant, however what about those who have the same skills, the same brilliance, who don’t get the opportunity because the Publishing Houses deem them unfit to publish.

What does Un-fit to Publish Mean?

They don’t think they can make a profit out of your work, you don’t write the stories they want, nor do you write how they want, so they toss your brilliance to one side generally with a short letter or email

“Not suitable at this time.”  Whatever the hell that means.

Many readers and maybe some authors don’t realise they have read Independent work over the years.  This is because much has been re-published from the original prints.

Who are these authors?d4f39e4be1965d2032516bad71332757

The Bible – Over 2000 years old

Shakespeare

Mark Twain

Bronte Sisters

Edgar Allen Poe

Lewis Carrol

Beatrix Potter

Even John Grisham published on book independently.  The list goes on.

For the last ten years or so, Independent Authors have been fighting back to get their work published and in front of an audience who believes in them.  So called Traditional Publishing isn’t necessary.  History shows Authors once had full control of their work and now the time is here to take that control back.

At Plaisted Publishing House we format your books to a professional standard for a small cost.  Our professional standard – since Feb 2016 – has now passed the American Registered Copyright Approval (US Patent Office) – First time and with no changes.  The author owns full copyright at all times.

Costs to Authors

We charge $60.00 US for on-going consultation throughout for the work been done.  This includes emails, live chat and personal meetings where available.  We charge $4.00 US per thousand words with a 25% discount for a first time client.

This gives the Author full basic formatting, with two formatting edits to make sure it is what the client wants. The book is then formatted into either a PRINT or eBOOK. If both are required then an additional $20 US is required.  This deal also includes an interview and having their Bio and book cover on our business website.

Any extra work needed is $35 US an hour.

We also offer Indie Business links for Editors, Book Cover Artists, Beta Readers on our webesite etc.

You can find us at the below links

www.plaistedpublishinghouse.wordpress.com

plaistedpublishinghouse@gmail.com

https://www.facebook.com/Plaisted-Publishing-House-249186435274458/?ref=hl

https://www.pinterest.com/rotosis/

https://twitter.com/rotosis1