Stewart who?

A short while ago I wrote a post as a guest blogger for Noreen Lace on her ‘writing 365’ blog.

The post is about the love one must have for writing to succeed as an author.

These are some of the words I posted on Noreen’s blog.

But it’s just a dream, I guess.

I write to leave a trace of my being, however faint that may be.

I hope, or dream, at some point in the future, someone somewhere will dust off the cover of one of my books and open it. Turning the yellowing, fragile pages for the first time in a millennium.

As they read my words, they shall hear my voice echo through the centuries, be touched by my narrative. I wish them to become one with my story, lost in the world of fantasy and fiction which inhabited my mind generations before… Then, I would not have lived for nothing.

But it’s is just a dream, I guess.

What brought this to mind, was reading one the newsletters I subscribe too, one I often use as a ‘go to’ area for inspiration.

Now, obituary’s may not be everyone’s first choice or idea of inspirational reading material but believe me, there are many strange and unknown quantities revealed in an in-depth obituary, which is why I subscribe to the ‘Notable Obituary Newsletter’as I do with a blog called ‘Defrosting Cold Cases’.

Capture

Yes, I do write crime and murder and psychological drama, not exclusively, but they have become a major part of my overall works, so there is no need to call the police… just yet.

As usual, I digress from the main thread of this post.

Taking my statement above, call it a legacy statement, I connected the thoughts I carried when I wrote it, to one of the obituary notices in today’s, (Feb-4th), newsletter.

The notice is about the death of a man called Stewart Adams.

His name probably means very little, if anything, to you; yet this man has affected many people’s lives, possibly… make that probably, most humans on earth, and yet as I have said, most of us have not heard of him before now.

If I said Stewart Adams was a British chemist, would that help?

No? I thought not.

However, if I ask you, asked anybody, what ibuprofen is, I am sure you could tell me it is an anti-inflammatory pain killer.

In fact, it is one of the most commonly used drugs of its kind and Stewart Adams was the British chemist who led the team that developed ibuprofen.

THUMBNAIL_ibuprofen

Stewart insisted he was his own guinea pig, he always tried out the drugs he developed on himself.

“I always felt it was important to take the first dose before asking others to do so,” he said in a 2012 interview with Trends in Pharmacological Sciences.

His creation of ibuprofen came about during a search for a better drug to treat rheumatoid arthritis.

Possibly one of Stewarts most notable quotes is from ‘The Telegraph’ newspaper interview with him in 2007.

“It’s funny now, but over the years so many people have told me that ibuprofen really works for them and did I know it was so good for hangovers? Of course, I had to admit I did.”

So, we have here the legacy of an intelligent man, a man well respected in both his professional and social communities and a man whose legacy most of us have ingested and benefited from at some point in our life.

Yet, very few of us have ever heard his name mentioned. In that respect, he is almost as unknown as say, you or me.

Which, in my regular rambling way and via my twisted neural pathways, leads me to say this;

No matter how many or how few books you write, how many or how few you sell, by publishing just one, one small short story, you are leaving your own legacy, a mark of your being here, here in this world.

Do not have concerns about becoming famous or well-known. Do not try and chase false celebrity, for no matter what you do, how you affect others’ lives few if any, will recall your name.

Be happy with what is and what you write. If you are honest and true to yourself, your soul will live on forever in your words.

My own words, those written above, then become as much yours as they are mine.

I’ll repeat them again, leaving out the ‘just a dream’ part.

I write to leave a trace of my being, however faint that may be.

I hope, or dream, at some point in the future, someone somewhere will dust off the cover of one of my books and open it. Turning the yellowing, fragile pages for the first time in a millennium.

As they read my words, they shall hear my voice echo through the centuries, be touched by my narrative. I wish them to become one with my story, lost in the world of fantasy and fiction which inhabited my mind generations before… Then, I would not have lived for nothing.

Write on 😊

Paul


P.S. take a look at my Crime & Violence collection, three books of short stories I know you will love.

oie_transparent

 

Kindle

Volume 1             mybook.to/CandVKindleV1 

Volume 2             mybook.to/CandVPaperV2

Volume 3             mybook.to/CandVKindleV3

Paperback

Volume 1             mybook.to/CandVPaperV1

Volume 2             mybook.to/CandVKindleV2

Volume 3             mybook.to/CandVPaperV3


 

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Why there is no such thing as the general public.

Okay, so it’s a long title…but don’t shoot the messenger!

This is not my own writing, but that of Elmore Leonard, author of ‘Get Shorty‘, the television series ‘Justified‘ and over 40 novels.

 

elmore-leonardBy most appraisals, Elmore has long dethroned Raymond Chandler as the greatest of American crime writers. Many critics argued that, if anything, the reference to genre slighted his contributions. Martin Amis described him as “a literary genius,” and “the nearest America has to a national writer.”

Elmore died over three years ago, on August 20, 2013, but it was his wish to be buried in Greenwood Cemetery in Birmingham, Michigan, a little over a mile from his house in Bloomfield Township. It took three years, but Greenwood finally opened up new plots, allowing Elmore to have his wish and be buried there.

Elmore’s ashes were interred at 10:30 AM this morning, in a brief ceremony lead in prayer by Monsignor John P. Zenz, Pastor of Holy Name Church in Birmingham.  In attendance, under a red canopy, were several members of Elmore’s family.

Elmore grave marker gives his name and the years of his birth and death.  At the bottom, is the inscription, “The Dickens of Detroit,” a phrase used to describe Elmore over the years that he actually found a bit puzzling.  In a 1997 article in the San Jose Mercury News, he said about the tag: “That has more to do with alliteration than truth, … I wonder what they would have called me if I was from Buffalo?

For those of you planning a visit, Elmore is buried in Section G, Lot R, Grave 2.

grave

 

So lets get back to this post and its long title!

Why there is no such thing as the general public

Do you ever have conversations internally about who it is you’re trying to reach with key messaging, only for someone to say that your target audience is “the public?”

How do you respond to this?

There is no such thing as the general public. The information wants of young parents are different to those of retirees, just what a healthcare professional needs to know is different to that of the person they are caring for.

Effective communications means understanding who your niche audience is. Only then will you be able to speak with them in a way that is appropriate, relevant and useful.

Questions you might ask to allow you to define who that audience is include:

– What is it you want your audience to do?

– Are they young or old, male or female, rich or poor?

– Where do they live and what do they do for a living?

– How knowledgeable are they about your cause?

– Are they looking for power and status, excitement and adventure, or an opportunity to enhance their skills and expertise? Are they time poor?

 

It may seem easier not to bother establishing defined target audiences, but this is a false economy. It is impossible to speak to everyone equally and in the same manner. Failure to define target audiences will result in wasted time, energy and resources, and a diluting of messages that will ultimately not resonate with anyone.

For example, if you are only concerned with raising the profile of your charity among ministers or industry leaders then you needn’t bother targeting women’s lifestyle magazines. Equally, if you only operate within a particular region of the country then your priority is likely to be on building relationships with your local media rather than focusing on the national press.

Once you have defined your target audience, you then need to know as much about them as possible. What they think, what motivates them, which websites they visit, which newspapers they read and how active they are in social media, etc. At its most basic level, this means using common sense and some desk-based research. More thorough and therefore more accurate audience research would involve polls and surveys, focus groups and paid-for data from research companies such as YouGov, Ipsos Mori, Kantar and others.

We think a really good example of knowing your audience comes from Macmillan Cancer Research whose fundraising for World’s Biggest Coffee Morning went through the roof after it changed its communications to focus not on what women over 45 could do for it, but what the charity could do for them.

Or another example would be Cancer Research UK. When it wanted to target young people with messages about skin cancer, it did so via a beauty campaign rather than a health campaign. By teaming up with models and skin clinics “R UV Ugly?” highlighted how sun bathing can damage your skin and speed up the ageing process – the intention being to target younger people who were concerned with their appearance and unlikely to pay attention to messages purely focusing on the health impacts of sunbathing.

We’d love to know about more great examples of really excellent audience profiling and the impact it has had on your communications, as well as ideas for sharing information about the nuances of your audience with colleagues.

***

Clearly we all have our own views and personal beliefs about how best to go about promoting and marketing our books. But I cannot ignor this form of advice from a writer who has, to a certain degree, been successful (by anyones measure)

I hope you have a great day.

Paul.

Want to know more about what I am up to just now? Then come on over to my website and have a mosey around.

Everyones welcome.

I wish these were my words

(Compiled & Reproduced) by Paul White

There are many great quotations and notations floating out there in the fast lane of the internet highway, below are just a few of those which connect with me. You will note they have all been written by great writers. I hope you enjoy them as much as I.

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Books are the quietest and most constant of friends; they are the most accessible and wisest of counsellors, and the most patient of teachers.

Charles W. Elio

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Andre Maurios
André Maurois

The art of reading is in great part that of acquiring a better understanding of life from one’s encounter with it in a book.

André Maurois    

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In the twenty-first century, everyone writes, to some degree.  The ability to sequence words on a page is a requirement for success in a data-based world. Writing is communication, identity, power, profit.  It’s the means by which we conduct all kinds of transactions, whether we’re bringing a lawsuit or flirting via text message.  Writing is social, commercial and cerebral flow.

Karina Wilson

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I have made it appear as though my motives in writing were wholly public-spirited. I don’t want to leave that as the final impression. All writers are vain, selfish, and lazy, and at the very bottom of their motives there lies a mystery. Writing a book is a horrible, exhausting struggle, like a long bout of some painful illness. One would never undertake such a thing if one were not driven on by some demon whom one can neither resist nor understand.

George Orwell

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Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.

C.S. Lewis

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edith warton
Edith Wharton

A classic is classic not because it conforms to certain structural rules, or fits certain definitions (of which its author had quite probably never heard). It is classic because of a certain eternal and irrepressible freshness.

Edith Wharton

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The skill of writing is to create a context in which other people can think.

Edwin Schlossberg

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isaac-asimov-300x264
Isaac Asimov

You must keep sending work out; you must never let a manuscript do nothing but eat its head off in a drawer. You send that work out again and again, while you’re working on another one. If you have talent, you will receive some measure of success – but only if you persist.

Isaac Asimov

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I was working on the proof of one of my poems all the morning, and took out a comma. In the afternoon I put it back again.

Oscar Wilde

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The most difficult part of writing a book is not devising a plot which will captivate the reader. It’s not developing characters the reader will have strong feelings for or against. It is not finding a setting which will take the reader to a place he or she as never been. It is not the research, whether in fiction or non-fiction. The most difficult task facing a writer is to find the voice in which to tell the story.

Randy Pausch

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I shall leave you now with this last quote, just as you are ready to submit your work !

    Your manuscript is both good and original, but the part that is good is not original and the part that is original is not good.

Samuel Johnson

Thank you for reading. I hope you have enjoyed these quotes as much as I, Paul.