How to sell you book series by writing another book.

 

 

Does this title sound stupid? (Don’t answer that.)

I was trying to come up with a fancy, clever, literary genius of a title, one which would give an undeniable clue to the content of this post.

I got a few good ones lined up and then re-read them. Most were so oblique even I forgot the connection. Others read more like popular newspaper headings than a serious post about writing.

In the end, I settled for what you have above. Which cannot be too bad because here you are, reading me waffling on about something inane.

Okay, on with my post.

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Many of my indie author friends, especially those who tend to write in a specific genre, have one or more series of books.

I know writing a book series is no new thing, but it is one which has become resurgent in popularity over recent years. This is partly because of a shift in reading habits, which in turn is partly influenced by film and television ‘franchises’. (I shall not go into the reading trends and patterns regarding general social psychology of the masses here… albeit a subject I love.)

The ideal is to have someone buy a copy of one of your books and like it so much they rush out and by the whole series… or nowadays go to an online bookstore; not so much fun as browsing a ‘real’ shops shelves but quite practical, especially for social hermits.3D0BD1E700000578-4211670-image-a-35_1486740472482

Anyway… I seem to be digressing.

The problem, it seems, lays with having ‘that someone’ buy the first book of your series.

Herein lies a quandary.

Until such a person has a copy of your book in their sticky mittens, they shall never know how captivating the story is. They shall never know your carefully crafted characters, fall in love with your protagonist or hold disdain for your antagonist.

Neither will they learn how well you write, narrate or how charming a tale spinner you are. Which would all be a ‘bit of a shame’.

Oh, I hear so many of you thinking, “it’s all about promotion and marketing, that’s how you get readers.”

Well, yes and no.

Yes, it is about promoting your works, and NO… Allow me to enlighten you on my reasoning.

It is not all about promoting your books. (‘Promoting’ is a word I shall use as an ‘umbrella’ term to include marketing, advertising and such hoo-ha for the duration of this post.)

It is all about promoting you, your books, both individually and collectively, and your author brand, in a certain way.

If I were to cover all these topics, in one post, I would end up writing an entire thesis three thousand pages long, neither something I have time to write in one sitting, or, I am sure, you have time to read. So, I shall concentrate purely on one aspect and follow up, in future posts, on other relevant subjects.

As the amazingly conceived title of this post states, I shall continue discussing your book series.

It has become something of an urban legend, a myth which survives to the present day and one which far too many authors still fall prey to, that is the one which says: “if you give your first book of a series away as a freebie you will gain lots of new readers who will buy all your other books.”  

BULLSHUSH.  51ap3vRNKyL._SY300_

 

That is a lie, promoted by those who generate financial gain from (often desperate) indie authors. Free may have been a viable option in the early days of the internet when Amazon was just a simple bookstore when indie authors were referred to as desktop publishers and vanity press meant having a book for sale outside of a mainstream publishing house. (See: https://wp.me/p5nj7r-1fn )

There are ways forward, none are push and go or plug and play. Each takes time and consistent effort to achieve and not all will work equally for all authors, their books or series. Book promotion is not an exact science.

Thunderclaps, Daycause, Blog hops, Tweet chains can all form part of your overall promotional strategy… You know, the carefully planned and timed schedule you have designed. The one which ensures you maximise each promotional effort… Yeh, that’s the one, your synergetic multi-arena integrated sales stratagem for the 2018/19 marketing period.

However, few authors consider writing a further book, or two or three or more to help gain and build readership and, on the face of it, with good reason. After all, writing another book is only adding to the series and that takes us back to square one… doesn’t it?

Not necessarily.

You see, this is about taking a new approach to authors promotions, in this case, Prequels… now, I know prequels are not new; way back when, we had Charlotte Brontë’s ‘Jane Eyre’ (1874); but did you know that Jean Rhys wrote the ‘Wide Sargasso Sea’ in 1966 as a prequel and response, describing the background to the marriage Jane learns about after going to work for Mr Rochester?

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How about a prequel with a difference?

Let me ask you some questions…

What if… you could write a shorter book, a book especially targeted at attracting readers to your current series?

What if…  a group of authors would help you promote that book?

What if…  a book brand would include your book in its promotions, making it constantly visible to a global audience, online, in magazines and via social media?

What if…

What if…  you became an Electric Eclectic author?

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Currently, Electric Eclectic are well known for their ebook Novelettes, their short stories books which help connect readers and authors.

But now, Electric Eclectic is launching a form of book they call a ‘Proquel’

These are Prequels, Character Backstories and Parallels designed specifically to introduce readers to your book series, in fact, the name Proquel is simply an amalgamation of the words promotion and prequel. (Pretty cool, yeah?)

Now… unlike many books, an Electric Eclectic proquel is unashamedly a promotional tool. While there is no compromise regarding the quality of content or storytelling, these books do not have to be full-length novels, but novella’s, with a suggested word count of between 17K and 40K words.

Once assessed and accepted by Electric Eclectic, your book(s) benefit from all the marketing and promotional activities of Electric Eclectic and your fellow EE authors.

You will have your books on the Electric Eclectic website along with a personal author page and much more. You can check out the Electric Eclectic website HERE.

And…this is the BEST BIT… you make money on your proquels too… yep, you still earn full royalties on your book sales. future

 

Electric Eclectic is NOT a publisher and does NOT take royalties.

You will get all the above for a minimal fee… and I mean a minimal fee.

You have nothing to lose.

So, why not find out more about becoming an Electric Eclectic author and, how writing just one other book, could help you sell your whole series?

With major ground shifts and changes occurring throughout the publishing and online worlds, becoming an Electric Eclectic author could be the best decision you make this year.

Simply Email EEbookbranding@mail.com for further information.

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Looking for more books? Why not check out CQI Magazine’sMust Reads‘ for 2018

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The LIST 2018 – The definitive guide to this years ‘Must Read’ books.


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Surely, The LIST is the best collection of ‘must-read’ indie books anywhere.


 

Each book listed here has been recommended, commended or selected by CQI Magazine or the publications respected and trusted literary connections.

The LIST is one publication you will want to constantly refer to when looking for a new book for yourself or as a wonderful and unexpected gift for a friend, colleague, or family member.

I suggest you bookmark The LIST to make re-visiting and reading a sinch in the future.

Got friends… how about sharing The LIST with them?

For notifications about future great publications like CQI Magazine, and The Gift Collection followthis blog 🙂

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Looking for a darned good short story?

Then check out the Electric Eclectic novelettes, great reads and the perfect way to find your next ‘favourite’ author.

Go take a look at Electric Eclectic books

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FREE promotion & marketing

In this post I take a divergent path, away from my regular ramblings about writing, to speak of something which is usually just as close to any indies heart.

Promotion.

The reason is, no matter how good a writer you may be, how wonderful and eye catching you books cover is… if no one is ever going to see it, or hear about it, no one shall ever buy it, let alone read it.

Every indie I know who has written a book, even a short novelette, agrees the hard work starts once the book has been published.

An almost consecutive issue which is consistently raised, is the seemingly ongoing quest for the ultimate marketing tool. The ‘Eureka’ gift that will sell hundreds, if not thousands, of books each month with very little work or effort on the part of the author themselves.

Wake up, smell the coffee. There is no such thing.

Even should someone find an amazing algorithm, or system for doing just so, within moments the entire world will be climbing on the waggon, the uniqueness would dissolve in those few moments, to become nothing more than the norm.

The quest would then start over.

BUT… (there is always a but.)

There are a whole host of ‘Alternative’ marketing solutions. Or at least, people marketing a whole host, of supposed solutions.

Many asking for a substantial fee, without any guarantee of success.

HOWEVER… (there is always an however too.)

The world, (the cyberworld and the meat-space), is full of groups of writers and authors who work together, share knowledge, experience and aid one another to achieve the best.19553170_10155611739634994_248869669_n

I am a proudto be a founder member of one such group, the Authors Professional Co-Operative.

Another I belong to, The Awethors, have collectively produced four books. Not bad, for an association of people who live thousands of miles apart and in different countries.

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Working closely and introducing new people to our communities, gives each of us a wider opportunity to help others. Some authors use their experience to professionally assist others in marketing, book cover design, formatting, publishing and so forth. Author Assist, Plaisted publishing house and Metamorph Publishing are just three to mention.

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Others run newsletters, email campaigns, blogs, vlogs, webinar’s and radio shows. Each designed to help all who wish to partake.

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GoIndieNow is one, The Ronnie Shaw Show another, then there is  all run by or for the indie community, as is CQ International Magazine.

 

Not surprisingly, it is this last one, CQ International Magazine, I want to talk about most, simply because this is my own publication!

CQ was never planned to be.

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You see, it all started when I wrote a very posh looking newsletter, I called it ‘Rambling Away’, to keep a link to the blogs I ran at the time.

I designed my newsletter to look like a glossy magazine. The type of magazine I was involved with, when I worked in the publishing business in London.

That first, short (and honestly not too well constructed), newsletter eventually grew into CQ International Magazine, which has an established readership in 84 countries around the globe and, at the last count, is read by an excess of 50 thousand people.

CQ SummerFantasy
Click image to read the current edition of CQ

CQ Magazine continues to promote and support indie writers, yet has expanded to include all forms of independent artists, from painters and illustrators, to musician and theatre, dance and performance arts, sculpture and digital creatives. If fact, anything independent, artistic, artisan or creative is welcome within the covers of CQ Magazine.

As part of our ongoing commitment to promote the indie world, CQ Magazine has recently created the C-club. This is where, for a single annual membership fee of £5(UK), indies from all walks of life, can take advantage by advertising in, or having features and promotions in, CQ International Magazine throughout the entire year, at not cost at all.

That’s right, FREE promotion and marketing to the whole world. Well, a big chunk of it anyway.

What’s more, by joining the C-club, you will be helping us to help others, by contributing to the ‘Inspiration & Encouragement fund’.

Full details about CQ International Magazine and how you can become a C-club member, can be found on CQ International’s blog, RIGHT HERE.

Go take a peek now.

I look forward to welcoming you aboard.

Paul.


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It’s not just, “In God We Trust”.

ingodwetrust_note

 Here is something that has crossed my mind recently (on several occasions).

TRUST.

So much can be read into that single word, can it not?

Honestly, how many people do you actually trust?

It would be passé for me to ask who you would trust with your life.

Firstly, because that could take so many forms; from combat, to saving you choking on a chicken bone and because we trust people with our lives each and every day.

When you fly you are trusting the pilot, when you take a cab you are trusting the driver; there are doctors, surgeons, police and such like; so in the grand scheme of things trusting someone with your life is not so alien, in fact it is most common.

But let me ask you this:

Who would you lend your last few dollars to?

I mean your last dollars; the money you depend on; the money you need to live by. Who would you trust to repay that money on time?

Who would you let house sit, or house swap with you? Who would you trust not to pry into your private closets, or rummage through your underwear drawer?

To whom would you show your browsing history, or private files, without the fear of being judged?

I guess you could count those people on one hand?

Maybe I am wrong; maybe you are lucky. Or maybe you have more fingers on your hand than I do!

Okay, so trust can be considered on many levels, I agree.

But I have a feeling that you may trust someone you have not met, or have never seen, a little less than you might trust your neighbor, or a work colleague, even an acquaintance; you know, one of those people who are almost your friend!

Am I right?

Generally, I think I am.

Which brings me here, to the point of this rambling.

I often ask people, complete and total strangers to trust me every day. I ask many of them for money, in return for promises.

Why?

Because I offer some services. You see, apart from being a writer and an author, I design books covers, I have an online magazine and a book promotion site.

When it comes to designing covers I promise I shall do my best to create an eye-catching cover, one that will attract people to take a look, to ‘pick the book up and investigate’. Initially I only have my word to give.

I rely on a person’s trust.

The same is true of my magazine.

People buy features and advertising, often two or three months in advance. They are trusting me to produce the magazine, to distribute it, to hold up my end of the bargain.

On my book promotion website, the trust is, that I will provide information as promised, list books as agreed, market the site and so on.

I know I am honest. I know I will do everything within my abilities to ensure I deliver, to keep my promises. Yet many of those who place their trust in me do not know that, not initially, not the first time we make an agreement.

Luckily, I have a track record of successfully completing the tasks I undertake.

I have lots of happy clients and that, in a strange way, turns the tables. You see, once I have done business with someone, once I have done ‘a good job’, I trust them to return to me. I trust that they shall, at some point in the future ask me to help again.

Thankfully, most do.

Now that may, at this point, sound like standard business practice. But what makes all this stand-out for me is, that most of what I do is with people who are, in the physical world, (the Meat-Space), strangers.

I may belong to the same social media ‘groups’ as they. I may have ‘messaged’ or emailed them many times, over many months or even years. I may know (vaguely) what they look like, at least in the best photograph they have, even if it was taken twenty-years ago!

BUT…I have never met them, never heard their voice naturally, or felt their flesh, smelt their scent, seen how they walk, talk and laugh, not in the real world. Yet some I consider to be friends, not the i-space, ethereal electronic type of friend, but Friend with a capitol ‘F’.

And I trust them.

As, (hopefully!), they do me.

Please, do not deceive yourself by thinking that I am a product of this technological age. I am not.

I am far older than that. But I accept it, even somewhat embrace it; although with a certain amount of mistrust and caution as to its future influence and where it may eventually lead us.

But a little vigilance is no bad thing.

So, here I am, connected tentively to un-met people around the globe, via fiber-optics and satellites, yet conducting business on less than a physical handshake; often simply on a few keystrokes that spell out the word ‘Yes’, or even the lesser ‘OK’.

I suggest that is a form of true trust?

If it is, then in my world that is not a bad thing.

If something that can be isolating, even as divisive as the internet, can bring ‘people who have never met’ (we used to term this as ‘strangers’ when I was a child), together by the bond of trust my fear for the future of mankind is somewhat diminished.

All we need now is for those who in power to take note, for those who print ‘In God We Trust’ on our banknotes to realise that, in an ideal world those words would actually read ‘In Us We Trust’.

Just a thought that was running through my mind.

 

Please feel free to comment, like, share or ‘whatever blows your frock-up’

Paul

Find out more about me, my writings, books & Cover design 

http://paulznewpostbox.wix.com/paul-white

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