Why reviews don’t count for much… unless…

I am not above posting articles which could be classed as controversial, such as this one, because I think it is a writer’s duty to bring into the open topics which can be discussed and debated among one’s peers.

Therefore, your comments and viewpoints are most welcome, even if they are incorrect!

shit-hitting-the-fan


Many indie authors tend to ‘chase’ reviews for their books.

Many more coerce family, friends, co-workers, fellow authors and the like to write a ‘good’ review, even a ‘five-star’ review for their newly released novel(la).

After which, the race is on, posting to social networks, giving away volumes of volumes, (pun intended), to gain several more one or two lines like:

I loved this book, you will too.”

Or

I spent all day reading this book as I was sick in bed. It is good as I spent all day reading it and have only just finished reading it after all day. I liked it alot.”

(YES, these are genuine ‘review’ quotes I stole from the internet.)

There are those which babble on about very little, and end up with lines such as:

“Five stars from me.”

While others focus on the ‘writers’ style and what they ‘got wrong’ and what they, [the reviewer] personally agreed with, so ‘sorry’…

I can only give this book three and a half stars.”

It all makes me chuckle, especially as many of the self-righteous sounding comments, I hate to term them as reviews, are written either by self-proclaimed literary reviewers or by a paid for review service.

Neither of the above being literary or journalistically trained, none can be classed as successful authors in the ‘household’ name sense, and none have any doctorate or master’s degree in the art of book reviewing.

All which is self-explanatory, when considered in the cold light of day.slepatdesk

 

Now, personally, I believe the time and investment an author puts into creating a book, the concept, planning, writing, re-writing, editing, cover design, re-writing, formatting, proofreading and so on, is enough money spent.

Once the book is published, the idea is it starts to return the investment made. (see The Frugal Author for details.) It is NOT the time to be paying someone, often with little talent, to scribble a few badly drafted, ill-advised comments and call it a review. It is NOT.

Neither will their comments give any true credence to your book’s status, even if they say a ‘seven-star’ review… or a ‘ten thousand star’ review… they mean absolutely next to nothing, if not less.

One reason is, ‘stars’ or even the concept of ‘stars’ hold no value. There is no academically, or commercial accepted value to these ‘stars’.

They hold NO value, because any Tom, Dick or Harry… or Sharon, Karen or Portia for that matter, can ‘award’ these ‘stars’ to anyone for any reason whatsoever.

Recently, there has been many a disgruntled an author complaining to Amazon because they removed several ‘reviews’, or disallowed others from appearing on the Amazon book pages.

imagesThis is a good thing.

 

I SHALL EXPLAIN WHY.

At the beginning of this post, I mentioned the coerced reviews, those from friends and family etc.

Now, consider the facts.

Anything any of these people write, as so-called reviews for your book is, by the very nature of its inception, biased.

Therefore untrustworthy.

Given these untrue reviews, any person buying the book ‘off spec’ and finding the reviews posted were false, will most often leave a scathing review of their own, which will often impact with a far greater force than a dozen fake reviews could ever deliver.

The author will then run the risk of being classed as fraudulent.

Which is one of the reasons why Amazon have, and are, clamping down on the reviews they allow to be presented to their potential customers.

This is something I fully support.

One more thing to seriously consider regarding friends, family and colleagues.

IF… and I mean IF your friends and family really want to help you succeed, if they really want to help with the sales of your book, the best and MOST effective way is the simplest… to buy a copy of your book.

This will increase your book’s exposure and move it higher up the rankings with almost immediate effect. This alone is worth more than a mass of fake reviews.

IF they don’t or won’t buy your book, you will know who your true friends are; or find your book is so bad even they don’t want to read it.

Either way, it will save you a ton of long-term heartache.

blog_11

The second point is, ‘paid reviews’.

To pay a person to review your book is worse than asking your Mum to write something nice about it.

As with the family and friends’ gig, paid reviews are fake.

They are false because the reviewer has a vested interest to keep you happy. After all, you are paying them and they want your money again in the future when you ask them to read your next book.

Also, they [the reviewer], will not want you posting remarks about their ability or aptitude regarding reviews. So, they will keep you, the author sweet by writing nice, or at least a less critical review of the book in question.

BUT… here are a few things to consider.

Amazon is cracking down on paid for reviews and will be doing so again, soon.

They know ‘who is who’. They do this by monitoring who, where from, when and how reviews are written and posted.

So, you could be risking your hard-earned cash on a review no one will see.

Secondly, many so-called ‘professional’ reviewers boast about the number of books they review in a year.

Many of these numbers would mean the books have to be speed read to manage those figures. So, the reviewer will never read your book in the same manner as a ‘normal/regular’ bookworm.

There are some who have a pool of readers, each of whom gives their comments to the principal reviewer, who then uses standardised templates, altering a few words here and there to ‘personalise’ the ‘review’ of your book.

Not that it matters to the reviewer, they don’t care about you or your book, they just want their fee.istockphoto-659202320-1024x1024

 

Genuine reviews are given by people who read your book without any other reason than something attracted them to it.

It could be the cover, the back-cover blurb, the ‘look inside’, a book trailer you have on YouTube or a post you made on social… it matters not.

What matters is their review will be honest and unbiased.

This is the ONLY form of review which has any genuine validity whatsoever, be it the one-liner which says,

“I liked this author & want to read more.”

Or the long form of essay, sometimes greater in length than the book reviewed which ends in,

“I give this book five stars.”

See, I told you anybody could do it.

That is why reviews don’t count for much… unless.


Do you, as an author, want to know and understand more about the ‘Stuff’ of being indie, about books, the publishing and printing processes?

Then you need to download ‘Lots of Author Stuff You Need to Know’ right now.

AuthiorStuff

Advertisements

How to be very, very SEXY and attract lots of attention.

10931411_1391278361174806_8523019513856567689_n

I have recently posted a number of articles intended to assist you with self-promotion and the marketing of your books, blogs and other writings. (If you have not read them scroll down and take a look after you have read this).

In this post I am not going to get technical or start preaching, but simply ramble away about how you can use the oldest attractor to help generate many more ‘hits’ to your site, Blog or book promotions.

It is something you know well, even intimately! Yet are still hesitant about showing it off to the public at large!

You will, no doubt be aware of the old saying that ‘sex sells’.

It is one of the most truthful quotations ever and one which continues to prove its own legitimacy on a daily basis.

Now before you go off in a huff of indignation or embarrassment let me make it quite clear this is not a post about sex per se, but the use of sensuality and titillation to initially attract readers to your works.

I have already demonstrated the simplest of these methods, the word itself.

In this case the word sexy made you stop and read this blog today. Okay I teamed it up with a few other words to make a sentence, but it was that single word ‘sexy that has bought you right here, right?

Therefore, as long as you employ some link however tenuous it may be, to lead the reader from the ‘sex’ word to your content you have made the first step, you have attracted another potential follower, or purchaser of you goods.

If you are averse to using the word directly you can substitute it with other words which create passionate or sensual imagery adopting a subtle ‘softer approach’. The outcome however will be the same to the reader, a mental stimuli which is difficult to ignore!

The next step is to add an image, which again I have done here, (at the top of the post).

Whether you use the soft curves of a female torso or the squarer, muscular masculine is dependent to which audience you are directing your writing towards.

Although overall the female form has a greater impact on the general populace as both sexes are attracted, albeit for a variety of reasons, including gender and sexual persuasion, which I shall not endeavour to delve into in this particular post.

Once again however, I am not speaking of pornography, unless you are solely directing your work to that market, in which case I would then suggest looking at a very different approach altogether so as not to become enmeshed in the mass of generality.

For the most part soft suggestive stimuli is all that is required, after that it is you work, your content and presentation which must endear your readers.

Basically I am saying that, yes…SEX does sell.

Do not be afraid to use it for your own gain; after all you won’t know how good it is until you have tried it!

Enjoy, Paul.

Have you read my Blog ‘Further Ramblings’ yet? It’s all about life and living, go take a look now. http://wp.me/5njAU

Down by the Dockside

  I am not usually taken to reviewing books, or recommending those from well-established mainstream authors, instead I like to support and promote the hard working, inspiring and enthusiastic Indie Author.

However, I am often asked which books I read, what novels inspire me personally, which Authors I like and lots of stuff like that. So I have broken my usual reserve and for once shall reveal a book which had a profound effect on me as a writer, albeit the young, and not very good writer, I was at the time!

.41ESMEKARML._SL500_AA300_

Down by the Dockside by ‘Criena Rohan’

A review by Paul White.

Sometimes and for some unknown reason a book resonates within your soul, this is one such book that did, and still does resonate within me.

Down by the Dockside is a too long unrecognised Australian urban classic. Compassionate and sympathetic to the working class in post war Australia.

I first read this years ago, (circa 1975). It is about a plucky, literate girl who grows up in poverty in Port Melbourne during the Depression, marries a sailor during the war and loses him in a fight at Christmas in 1946, teaches dance and consorts with the criminals her childhood pals have become, it’s a lively and endearing tale of Australia in the 1930s and 1940s.

You may encounter problems when searching for biography on Criena Rohan, because this was her Irish pseudonym. Her real name was Deirdre Cash (1924-1963), novelist, was born on 16 July 1924 at Albert Park, Melbourne.

Criena’s first book was The Delinquents (1962). A compassionate tale, set in the 1950s, of defiant, street-wise, ‘bodgie-5767203widgie’ teenagers oppressed by their elders and the welfare state, it was dubbed ‘a back-street Tristan and Isolde’ by London’s Daily Mail. The Times Literary Supplement called the characterization of the heroine Lola ‘a triumph’. In 1989 The Delinquents became a teenage cult film with Kylie Minogue as Lola.

As poignant and harsh as the life and stories of her characters, so was Deirdre’s own life.

Deirdre was pregnant when, on 4 February 1948, she married a law student Michael Damien Blackall at St Augustine’s Church, Melbourne, but she was also lunging at a gentility she could not sustain. Leaving her husband and son, she earned a living as a torch-singer and ballroom-dancing teacher, occasionally on the fringe of the demi-monde. Although the autobiographical glow of her novels suggests otherwise, she was teetotal, earthy but not indecent in speech, and never in trouble with the police. Similarly, her fictional, family-based portraits are sometimes romanticized, sometimes cruel. In 1954 she met her true inamorato, a coastal seaman Otto Ole Distler Olsen, whom she followed to various ports. Her divorce having been granted on 18 October 1956, she married him eleven days later in the office of the government statist, Melbourne.

Cash was dying from a now correctly diagnosed colonic carcinoma when she finalized her second novel, Down by the Dockside (London, 1963), which attempted a more complex characterization of alienated, working-class people in wartime Melbourne. While her often sentimental and melodramatic social realism lacks literary polish and form, this weakness is offset by Dickensian humour, sharp dialogue, throwaway gibes and a gutsy narrative style. She allegedly wrote a third novel, ‘The House with the Golden Door’, but, if so, the manuscript mysteriously disappeared. Survived by her husband and their daughter, and by the son of her first marriage, Cash died on 11 March 1963 at the Alfred Hospital, Melbourne, and was buried in Fawkner cemetery.

This is not a literary masterpiece in the common sense, even being rejected by several Australian publishers whom she subsequently scorned as jingoistic. But it is haunting and touching and should be on every ones ‘Must Read’ list.

.

Thank you for taking your time to read this. Should you ever get yourself a copy I would love to know your thoughts on it.

http://www.amazon.co.uk/Down-Dockside-Criena-Rohan/dp/1863401032/ref=sr_1_8?s=books&ie=UTF8&qid=1419354395&sr=1-8&keywords=Down+by+the+Dockside