Like most writers I am constantly on the lookout for inspiration.
Generally, I am not actively seeking out any particular stimulus for any particular reason. It is simply that as a writer part of my mind has become conditioned, has reached a high level of sensitivity to my surroundings and the nuances of everyday events than the average person.
I see creativeness, find revelation and muse in simple things. Things which many, if not most, would pass-by without paying it/them any attention.
For me many of these occurrences of mind wind-up becoming a story or part of a larger plot. Some form the basis of a character or their characteristics, such as gait or speech.
The results of such musings are not always formed or acted upon in the instant; many mature (or fester) within my mind for long periods before oozing onto the page, or become a work, or part of a work of art.
As an instant and an explanation take today’s shopping trip. A simple journey to a local store to pick up a few basic necessities such as fresh milk and bread.
I was walking towards the rear of the store where, as with most shops, the bakery is located. I happened to pass along the isle where the beers and wines are kept as I headed towards the bread.
Glancing at the stock on the shelving as I passed I noticed the names and labels on the bottled beers, the handcrafted, small brewery beers.
I am not certain about the United States, but here in Britain these small ‘Micro-breweries’ have seen a massive upshot in sales as they produce wonderful tasting beers with some of the finest ingredients. This results in a wondrous array of amazingly tasty ales, stouts, porters and beers. All, without doubt, superior to anything the massive multi-conglomerate, mega commercial breweries can achieve.
However, regardless to how good any individual beer may be, the result is a highly competitive market. Excellent for the consumer and lovers of fine ale, like myself! But it poses a problem for the breweries.
Question: How do they make their beer stand out from the crowd?
Answer: Give your ale an amazing, funny, rude or otherwise outstanding name and a label to match.
So…as I was scanning the shelves I started to read the names. Some made me chuckle, others puzzled me to the extent I had to pick up a bottle and read the back label.
What these beers names and labels had achieved was similar to that of a great book cover and title. It made me pick it up and read the back cover ‘blurb’.
That got me thinking.
Now, when I say thinking I do not mean structured concentration. I mean a million flitting thoughts running amok through my mind. That is how I think, that is how my brain tackles incoming stimuli!
I cannot even start list the number of various factors involved with such geometric thinking. Unless your cognitive neural pathways and patterns operate on a similar basis to my own, you could not begin to conceive the process.
I shall however share this one with you. Simply because if I did not this entire post would be irrelevant!
Many of the aforementioned beers had wondrous names. Names I am sure would make amazing book titles, or at least part titles.
Maybe you are seeking that catalyst, that idea for a title to your current work in progress? Then why not take a look at this list?
They sound like possible names for novels to me, even though they are names of twenty of those beers I passed on that stores shelves!
What do you think? Please let me know as I would love to hear your thoughts on this subject; that is as soon as I have finished this bottle of Pale Ale!
DUCK DUCK GOOZE
STREAKING THE QUAD