How I kept ‘The Pussers Cook Book’ high on Amazon rankings.

p1

Okay, so this is a post about marketing books, or rather it is a post about one of my books that sold particularly well. (At least in the first few weeks after publication).

I am NOT a marketing guru. I have no special formula and am not trying to sell you anything, get you to subscribe, donate, join a club or even buy the book in question… or any of my books… but you can if you wish!

I am uncertain if my book would not have performed as well if I had done absolutely nothing, if I published, sat back and waited. (Although I doubt it)

The reason I am writing this post is to share with you, (my Indie author friends and colleagues), the history of first few weeks of my books performance on the Amazon sales platform.

I hope you can take something, even one small factor from this and use it to enhance your own sales, or at least gain further insight into what makes books sell. Or not!

To understand and to place the following information into context I need to explain how the book came into being and the lead up to release. So, I’ll take the Advice of Winnie the Pooh and start at the beginning; as “That’s a very good place to start”.

The Book in question is The Pussers Cook Book.  The Amazon hyperlink is https://www.amazon.co.uk/Pussers-Cook-Book-Traditional-recipes/dp/1544690584 if you want to take a look, or get a copy (hint hint).

The Pussers Cook Book contains twenty-two recipes of traditional dishes served in the Royal Navy during the 1960’s to the 1980’s. Apart from the recipes, it contains a factual historical information and social comment, written in a witty and humorous style.

The book is listed under this Amazon category: Books > Food & Drink > Reference & Gastronomy > History of Food. (It is currently ranked No.3 as I write this).

The creation of this book came about after many conversations with other veterans. Most hold the food they ate during service in some esteem, some higher than others! What was clear among all personnel was the huge part food and dining played in keeping moral and spirits high during deployments.

With that in mind, I started to search for a cook book containing some ‘Good old British Naval recipes’ and came up with absolute zilch, zero, nada.

There are American forces cook books, Royal Australian Naval recipes, South African, Indian, but I could not find a single book which recorded any Royal Navy dish.

This is where it all starts!

So… I asked in several forces forums who would be interested in such a book, who would share stories and memories of food and dining from their time in the service. The response was substantial and led me to believe there was a market, an audience for such.

I had found a niche, a ‘gap in the market’ so to speak.

A few months later I had compiled and written The Pussers Cook Book.

Now for the nitty gritty about the promotion.


PLANNING.

As I have said above, I spoke to a quantity of people about creating a Naval recipes book and kept the contact details of those who expressed a solid interest in such a book.

Once I was ready to release The Pussers Cook Book, I posted a string of ‘Coming soon’ social media announcements to the groups I identified as being the books prime market, ie Royal Navy/ex royal navy/military/FAA/RFA/ex Forces/Veterans sites.

Many which I had joined since conception of the book in readiness for its launch. This gave me time to build a good, solid reputation and establish myself as a known, trusted and active member of these groups. You may consider this rather mercenary, but I see it as good business sense.

This type of planning and foresight takes a lot of time, work and effort. But once you are accepted, initiated and integrated, the fact that you an established part of a close, sometimes closed network, will pay dividends in many future endeavours.

It is a commitment I think is worth the time and energy needed to sustain the relationship.

The second part of my advanced planning was to design some posters and flyers, and the preparation of initial of blogs needed to spread my message, in a colourful and eye catching way, when posted on social media.

The next was ensuring that my book is listed with ‘book sites’ such as Goodreads, Authors Den, Authorsdb, Promocave etc. And, of course listed on my own website.

Added to this is obtaining listing on other sites servicing my targeted market. In this case, military historical sites and archives, military book, gift and paraphernalia stores, Naval museums. In fact, anywhere that has a library, store, shop, or service which does, or could list books or carry a link. Not forgetting any of their private forums, even those with fifty or sixty members…I would be happy with 1% sales from these.

Once again this is time consuming and often boring, but it is getting all your duck in order before taking the plunge.

Once all these items were in place, I was ready to promote the book.

Before the next step, the launch, I must explain that I made The Pussers Cook Book in two formats, a Hardcover version and a paperback.

This post is ONLY concerned with the PAPERBACK version as this is the only format available via CreateSpace/Amazon.

It may also help to know that it is a 6×9, full colour, fully illustrated book. (hence the price)


LAUNCH.

I decided that a ‘soft launch‘ of The Pussers Cook Book was most appropriate, as this book is targeted at a niche market, a major launch, such as a Thunderclap or Facebook party would have been irrelevant and had little effect on the initial ‘reveal‘.

The launch therefore consisted of a major blitz on as many social media groups as possible, over as many platforms as possible. In this case it was Facebook, Google Plus, LinkedIn, twitter, Tumblr, Ello, Yeopen, StumbleUpon, Flipboard, Pinterest, WordPress, Blogger and so on.

Along with all those private sites and forums directed at Military and ex-military personnel I mentioned before.

The first day or two the book was only available from CreateSpace, as it takes a day or two to appear on Amazon sites.

If you look at the beginning of the sales chart, the launch date of the 17th of March, (it was late at night, so the figures show as/from the 18th), you will see that sales were instantly quite good. It looked like all that planning, all the time effort and the brainstorming had paid off.

Until… March the 21st when it all died off!

I still have no idea why this was, perhaps it was something to do with the listings on Amazon becoming live?


PROMOTION

Like everything concerned with being an Indie author it takes work, hard work and lots of it.

Pushing your sales is just one of the areas that you must concentrate your efforts. This is what I have done so far in relation to The Pussers Cook Book.

On the 26th of March I saw the sales figure slow for the first time.

I was ready for this. I had a plan, well it was more of an idea which I formulated after reading several various, (unrelated) articles about books, business, SEO, other authors, and a host of topics I cannot recall!

My plan was to try and push the name, the title of my book to the front of the search lists on the prime search engines algorithms.

Now, most probably you know little about how ‘SEO’ works. You are not alone, neither do I!

BUT I had gleaned a basic understanding, or at least an understanding of the logic behind the principle of how SEO functions. It was with that limited knowledge that I made my next move.

I sent a post asking people to ‘google’ my book by name on whatever search bar they were using, Google, Yahoo, Bing, Edge…whatever.

I did this with emails to other contacts around the world, and on all social platforms and forums. I asked my son, cousin and friends to do the same, to share and re-post the request, and to ask others to do the same.

I was trying to drive the search for ‘The Pussers Cook Book‘ or The Pussers cookbook’ etc. as viral as I could.

It worked.

Within 24hrs The Pussers Cook Book was showing as the top 6 to 8 listings on most searches, eventually making it to the top 10 lists on about every search engine.

The chart shows a boost of sale from that date. I like to consider this a direct consequence of that SEO attack…but again, I have no control specimen to compare effect.

It could simply be a coincidence?

On May the 30th I saw the trend of sales slipping, so I gave the book another boost by simple advertising, posting updated posters and status’s on social media.

April the 4th I noticed the figures dip once again. This time my marketing effort was aimed at the sites I term non-prime. These are the sites that are peripheral to major networks, or adjacent in content and demographics, to the mainstream platforms, but still play a key role in my marketing strategy.

Such sites, I am sure, will differ greatly from person to person and book to book. Much of regarding any site as such is whole subjective.

April the 8th I am have convinced myself, The Pussers Cook Book has run its natural course of being an Amazon bestseller for an Indie author. This is, no doubt the start of the natural decline in sales.

With a hurriedly conceiver promotion, using Easter as a gimmick, “Last chance to get/gift a copy before Easter…etc, blah, blah…” I hope to squeeze out a few more sales and try to keep The Pussers Cook Book as high in the charts for as long as possible.

The reason is, the higher a book’s ranking, the more visibility it is given by Amazon. The more it can be seen the higher the likelihood of getting an extra sale, or three.

If these sales keep the book up in the ranking, the more it will been seen…..& so on. As the sales decrease so does a books appearance. The alternative is to spend a fortune on paid advertising with amazon and Facebook etc.

So, as much self-promotion and marketing you can do without giving the ‘big boys’ a fortune the better it is.

Remember, whatever you spend on, say an Amazon advert, is the amount you must earn in royalties from Amazon, BEFORE you start making any money. All the while, on each sale you do make, Amazon will still be taking their cut. Think about it.

It is now, as I write the 13th of April, 27 days, a month – all bar the shouting – The Pussers Cook Book has been at the top, not bad for an unknown Indie author.

I shall do another marketing blitz over the next day or two. In fact, even this post is part of my overall marketing plan. It has raised awareness of the book, which you will notice I have repeatedly given its full title of ‘The Pussers Cook Book’ throughout this blog post. Hinted that you should at least Google it, if not get yourself a copy (another hint).

What I am trying to convey is, never miss an opportunity…you never know where it might lead.

I do hope that by sharing this with you, you can take something constructive or reassuring from it. Even something that makes it worth getting yourself a copy of this book, or any of my fictional works, as a thank you?

I know sales will now slow. It is inevitable. Yet, I do hope the book will ‘tick over’ for the foreseeable future.

For now, I have four ‘Works in progress’ I must complete; you never know one of these may be my next best seller?paul-white

Here’s hoping.

Paul.

 

 

 

 

 

 

 

 

 

 

Seven indispensable sites no Author or Writer should be without.

writers-block As you will know, the normal style of my posts are to bumble away rather randomly about various topics or subjects which are playing on my mind at any given moment. This post is not one of those. I believe, at certain times there comes a point when a more direct approach serves better. This post is one of those! I hope you find it informative and useful. Please let me know, thank you, Paul. No matter how an experienced writer we are we always, I will say that again, ‘Always’ need help, assistance or guidance at some point during the writing, editing, publishing or marketing process. Over the years I have been writing I have amassed a collection of various sites which I find invaluable. I have mentioned some of these in a previous post, http://wp.me/p5nj7r-8h & have also shared Melanie Rockets blog http://wp.me/p5nj7r-86 which I hope you will take a look at as it contains so much useful information. I have not however, until now, shared other sites which I use on a frequent basis. These are a rather eclectic collection covering a wide range of topics, not all are directly connected to the actual act of writing, but all are indispensable as far as I am concerned.


So here they are, in no particular order!

How many syl-la-bles I enjoy this! It is primarily an educational site for teaching poetry, but take a look at all the helpful pages like the Syllable counter, syllable dictionary, English grammar, How to count syllables, poem workshop and teaching resources. I am certain you will find some things more than helpful and keep returning as I do. http://www.howmanysyllables.com/poem_syllable_counter_workshop/


Author It. For all with eBooks this is a great app. It creates a ‘short link’ from your books ‘ASIN’ so when a potential reader clicks on the link it takes them to an intermediate window which shows the national flags associated with each Amazon server. The reader just ‘clicks’ on the relevant flag and is directed to the correct countries Amazon site for purchasing your book. So no more searching and listing a whole host of links, this one does the lot! I recommend you check this out. Helpful Authl.it is brought to you in association with the Kindle Users Form. Authl.it is designed to make linking and promoting Kindle eBooks as easy as possible worldwide. With our system you can easily generate a single link to direct your readers to the Amazon store for their country or region. http://authl.it/


. Writing World. SO much I could say about this site, it is just a MASS of info. Apart from comprehensive info about writing, from beginners to experienced, this site has information on dealing with rejection, writers block, writer’s life, time management & so much more It also covers Genre writing, children’s writing, flash fiction, non-fiction writing, travel, memoires and more. There are inclusive articles on Syndication, freelancing columns, journalism and…..lots more too! Publishing, social media & reviews & releases. And that is just for starters! This is a MUST site. But do not just take my word go take a look yourself! http://www.writing-world.com/rights/rights.shtml


Freelance fees. What should you charge for an article in a magazine, or for public relations or maybe for digital media? Do you have any idea? What about cancelation charges or fees? Bet you have not thought about that. Well these folk at London Freelance have and it is all shared with you right here. http://www.londonfreelance.org/feesguide/index.php?&section=Welcome&subsect=All&subsubs=All


Writers Workshop. Established in June 2005, The Writers’ Workshop is the world’s leading consultancy for first time writers. They offer professional feedback on your work, run courses, host events, provide a mass of free advice, and – when you’re ready – They can use their extensive connections to find the literary agent who is right for you. I need to say no more! http://www.writersworkshop.co.uk/agents-advice.html


QR code generator. A bit of fun and another great way to get interactive with your potential readers, use the QR code on the back of your book to get readers to view the trailer for you next novel. Or simply link it to your website or author page. It is up to you. http://www.qrstuff.com/


Add this. A host of smart website tools for WordPress. Take a look and choose your weapons! https://wordpress.org/plugins/addthis/faq/


These are all sites that I use on a frequent or regular basis. I have found each one advantageous and effective for my needs, so you could say they are ‘tried & tested’ by Moi!


Thanks for reading, I am open to all feedback and comments. I welcome new followers so don’t be shy at pressing that ‘Follow’ button! Have a great day, Paul.

A great find for better Book Marketing

writers-block

Like most authors I am continuously looking for ways to do things better, not only improving my writing, my plots, characters, details and realism/escapism of my words. But also in ways to promote my work, to get my books in front of potential readers, dare I say, even to create ‘fans’ of my writing, people who just ‘cannot wait’ to read my next book.

None of these things are easy and, as I often ask myself, why do I bother at all to make my work public? Why do I publish my stories, and why, oh why do I expend so much time promoting my books and my blogs?

There must be a much easier way to achieve my goals without spending hours upon hours in front of a computer ploughing my way through the hosts of social media sites, in the hope that one person may, just may buy one of my books today.

The trick is of course to have a marketing strategy and a comprehensive promotional plan. Yep, that was the first thing that sprang into my mind the moment I finished my first book.

When that final keystroke printed the ‘d’ in ‘The End’ I should have been focused on an

integrated advertising and publicising stratagem, designed to maximise exposure and to create interest and awareness of my book in all the constant and variable media channels, avenues and vehicles possible, being fully inclusive of traditional forms as well as online technology based means such as social media platforms and internet related mediums

or at least something along those lines.

But I chose to heave a great sigh of relief and swill down a cold beer.

I do not think that I am alone in doing such a thing on completing a one hundred and ten thousand word novel either?

Which brings me back to the start of this rambling, ok it does not, but I’m going back there anyway!

So how can I do things better? As for the writing it really just comes down to writing, editing, re-writing, more editing and then doing it all again. That is something generally called practise and, in all honesty, that is the only way anyone can improve, although some suggestions and mental nudges can help stimulate ones muse.

In this blog, if you care to look back and read some of the previous posts, the archives, you will find a plethora of tips, ideas and ‘other stuff’ which will assist, I hope, in doing just that.

The second part, the marketing and promotion, which is the bit we all would like help with, the bit we could all do with making easier. Once again I have jotted down a few tips in the back catalogue of this blog.

But, and this is a big but, there is so much ‘out there’ that I am still finding. Some I dismiss as pretty darned stupid, inappropriate, or too expensive…even a few ‘dodgy’ sites and apps. I am certain you know of some of these too.

However, every now and then I come across a gem or two, or three. When I do I try to share them with you via this blog,‘Ramblings from a Writers Mind.

Today’s little gem is in fact a big shiny diamond.

Melanie Rocket’s website is a pretty cool place to visit if you are a writer or author. The problem is where I start in explaining what she has going on here.

Firstly I think a brief bio will set the scene, so here goes.

MER-logo

Melanie’s background of writing, photography and television production, positioned her perfectly for the Internet. She has been developing websites and marketing strategies for the Internet for the past 20 years and has worked with some of the top Internet marketers in the world.

Melanie has written twenty-six books, thousands of articles, hundreds of television scripts and is a non-stop idea machine. She often says, “I work far harder for my clients, than I do for myself!” This is evident from the strong Internet presence she develops for her clients.

Her clients have referred to Melanie as “the Web Witch, the Internet Wizard, “the Internet Goddess, the Traffic Cop” and as “Simply Amazing.” Melanie happily answers to all of them, though she admits to preferring “Goddess.”

Check out Melanie’s blog about book marketing http://melanierockett.com/category/book-marketing/

Or how about tips on using WordPress http://melanierockett.com/category/wordpress/

Like something more, then take a peek at some time saving software  http://melanierockett.com/category/productivity-tips-and-tools/

Looking for a good book reviewer? Check out the directory http://melanierockett.com/book-reviewers-directory/

There is so much more here too, like the services Melanie offers.

“I work one-on-one with authors and publishers to assist them with their  book writing and publishing projects.  From consulting to coaching to providing marketing advice and services.   It all starts with an email or a phone call”.

You can contact Melanie via her ‘contacts’ page on her website, just use any of the links above.

I hope you find at least one thing to make your life easier and your marketing planning better.

Books end

Have a great day, Paul.

How to be very, very SEXY and attract lots of attention.

10931411_1391278361174806_8523019513856567689_n

I have recently posted a number of articles intended to assist you with self-promotion and the marketing of your books, blogs and other writings. (If you have not read them scroll down and take a look after you have read this).

In this post I am not going to get technical or start preaching, but simply ramble away about how you can use the oldest attractor to help generate many more ‘hits’ to your site, Blog or book promotions.

It is something you know well, even intimately! Yet are still hesitant about showing it off to the public at large!

You will, no doubt be aware of the old saying that ‘sex sells’.

It is one of the most truthful quotations ever and one which continues to prove its own legitimacy on a daily basis.

Now before you go off in a huff of indignation or embarrassment let me make it quite clear this is not a post about sex per se, but the use of sensuality and titillation to initially attract readers to your works.

I have already demonstrated the simplest of these methods, the word itself.

In this case the word sexy made you stop and read this blog today. Okay I teamed it up with a few other words to make a sentence, but it was that single word ‘sexy that has bought you right here, right?

Therefore, as long as you employ some link however tenuous it may be, to lead the reader from the ‘sex’ word to your content you have made the first step, you have attracted another potential follower, or purchaser of you goods.

If you are averse to using the word directly you can substitute it with other words which create passionate or sensual imagery adopting a subtle ‘softer approach’. The outcome however will be the same to the reader, a mental stimuli which is difficult to ignore!

The next step is to add an image, which again I have done here, (at the top of the post).

Whether you use the soft curves of a female torso or the squarer, muscular masculine is dependent to which audience you are directing your writing towards.

Although overall the female form has a greater impact on the general populace as both sexes are attracted, albeit for a variety of reasons, including gender and sexual persuasion, which I shall not endeavour to delve into in this particular post.

Once again however, I am not speaking of pornography, unless you are solely directing your work to that market, in which case I would then suggest looking at a very different approach altogether so as not to become enmeshed in the mass of generality.

For the most part soft suggestive stimuli is all that is required, after that it is you work, your content and presentation which must endear your readers.

Basically I am saying that, yes…SEX does sell.

Do not be afraid to use it for your own gain; after all you won’t know how good it is until you have tried it!

Enjoy, Paul.

Have you read my Blog ‘Further Ramblings’ yet? It’s all about life and living, go take a look now. http://wp.me/5njAU