When is it best to release your next book?

Yesterday I completed another book, making it ready for publication.

Over the previous three days, I have titivated with the internal layout, put the final finickity touches to my tome, trying to ensure I have no orphaned sentences, that the images, I have a good number throughout the book, are set as I wish and then, once again a run-through for any grammatical, punctuation or other errors such messing about can create.

For the two days before, I worked on finalising the cover.

The book Is now filed away awaiting the right window for publication. (I’m thinking sometime around May.)

The reason, I believe this will be the BEST time for me to release this book.

But is there a best time for you to release a book?


Let’s look at how this publishing game pans out over the year and what else might influence when you make your book available.

Publishing your book as soon as it is ready is termed ‘soft publication.’

Your ‘media date’ or ‘hard publication date’ or ‘release date’ can be whenever you think the stars are going to align with your media coverage and the success of your pre-release marketing.

It should be when you think you can sell the most books.

Traditionally, in the UK, new books are published on a Thursday, especially a Thursday between the 7th and 14th of the month.

The weeks leading up to the autumn are often some of the busiest times for new releases, as publishers jockey to fill bookstore shelves ahead of the upcoming winter holidays.

If you read are a regular reader of my blog on writing, ‘Ramblings from a Writers Mind’ or have any of my books on authorship, you will know I often say, “Copy what the big boys do.”

The reason I say that is, the major publishers rarely do anything by chance. They spend a fortune on strategic planning and market research to ensure they get the right books, in the right places, at the right time to maximise their sales and hence their revenue.

Regarding the release of your next book, you could follow my advice and do the same as the major publishers.

But wait a moment. Let’s think about a few things first.

Some would say, do not release your book anytime between a Tuesday and a Thursday, because doing so will put your book in direct competition with the major publishing houses releases.

Suggestions of when is best include weekends, a Saturday will (generally) give you five whole days before the big houses release another title.

Some industry data points to Sundays and Mondays for attracting the most journalistic attention.

Of course, It may be worth choosing a date early or late in the month, (before the 7th or after the 14th), just after or just before the ‘Monthly Payday’.

Of course, there are other considerations, particularly for books of certain genres.

Romance books do well in early February and a couple of weeks before the summer holiday period.

Horror works well from mid-November and through October.

Introspective works sell best during the Summer, books like ‘Go Set a Watchman’ for instance, as do many Adventure stories.

Books described as ‘light & airy‘ do well in the Springtime.

Unsurprisingly, winter tales, snowy themes and settings, do well during the winter months.

But there’s more to consider than the seasons.

The premise of your book can be all-important at certain times too.

Check out which television series are scheduled over the next six months to a year, find which have similar stories, settings, locations, or characters as your book.

If your book is a period tale and a new costume drama is to be released on Television in August, then that programme could help boost your sales too.

If the new Sci-Fi blockbuster is due out in March… go for it. Major publishers have been known to change the name of a book to align with a mainstream film title.

For example, say a film, a Sci-Fi blockbuster sequel is named ‘Beyond the Far Crescent’, the publisher may alter a book’s title from, ‘From the Planets Shadow’ to ‘The Light of the Crescent’.

Never be afraid to re-title your book to align it with the marketplace, demographics or current trends.

Consider too Special Calendar Days.

Easter time always sees a boost in Christian related books. Martin Luther King Day for Black origin works. International Women’s Day for strong female characters, Feminism and such. Remembrance Day for War Stories, or Memoirs for instance.

In this case, my advice would be as I so often say, “do what the big boys do. Learn from them. Use their knowledge to compete with them.” It’s a bit like literary judo, use their size and bulk against them.

I admit there are no hard and fast rules, but I do suggest seriously planning when you release your next book.

Look ahead, research, find out what influences will affect your book and create your strategy accordingly.

To help you decide when here’s a rough guide cobbled together from industry data.

January

Self-help; diet; inspirational; business.

If your book fits into this category, this is what the media are generally interested in around this period, and it’s also what consumers are thinking about.

February

Self-help associated with relationships; debut authors; business; fiction.

If you are a debut/relatively new indie author, this month is not as full of new titles and there may be more promotion and media opportunities for you as a result.

March

Debut authors; mysteries; fiction

April

Women’s fiction

May

Beach reads; women’s fiction; biographies; books on mountain climbing (Good month for indies)

June

More beach reads; women’s fiction; biographies or nonfiction that will appeal to male readers on vacation or for Father’s Day

July

Quieter month better for debut authors; more of what you saw in June.

A good time for indies as there is generally less ‘new book’ competition out there.

August

Debut authors; education-related titles; narrative nonfiction by lesser-known writers… read indie authors. (Get in, before next month)

September

Public affairs and politics; serial authors in fiction and nonfiction; cooking; highly publicised titles by debut authors with mainstream publishers.

This is the main month, traditionally the annual main release month for major publishers. It is an incredibly competitive month and not indie-friendly.

October

More politics; cooking; big nonfiction titles by well-known personalities and writers; higher-end photography books; art books.

Not generally indie-friendly.

November

Photography; art; gift books; big names; and anything else you can think of that will sell in the current budget year’

Good for a well-planned strategic, high publicity release by indie authors in early November (Last few days of October)

December

A good month for lesser-known authors. A variety of books are published, including latecomers for Christmas or those titles that people want to get a jump on for January.

Good for indies looking to establish base sales going into the following year.

As for the book I mentioned at the start of this post, I am planning a ‘soft release’ in May, with a pre-order by invitation only, followed by an ongoing, subtle marketing programme. If you would like a copy of ‘Jack’s Dits 2’ (in May) email/message me and I’ll send you an invite.


Feel free to browse this site, there is a plethora of posts for writers and authors of all experiences and abilities.

I am open to comments and would love to answer any questions you have regarding ‘Being Indie’.

You may also like to read these two books about authorship.

You can download both right away, simply click on the link

http://authl.it/B07K5Z3F9K http://authl.it/B07B27SPBL

HEADS UP AUTHORS… Ads.txt is here and you NEED to know… ‘WHAT IS THE ADS.TXT PROJECT?

Unlike many/most of my Ramblings I regard this post as something of extream importance, a possible game-changing innovation, one which has wide implications but also one which will be of particular interset for indie authors

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As part of a broader effort to eliminate the ability to prointerest counterfeit inventory in the open digital advertising ecosystem, Ads.txt provides a mechanism to enable content owners to declare who is authorized to sell their inventory.

The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

By creating a public record of Authorized Digital Sellers, ads.txt will create greater transparency in the inventory supply chain, and give publishers control over their inventory in the market, making it harder for bad actors to profit from selling counterfeit inventory across the ecosystem. As publishers adopt ads.txt, buyers will be able to more easily identify the Authorized Digital Sellers for a participating publisher, allowing brands to have confidence they are buying authentic publisher inventory.

Ads.txt-File-Format

ADS.TXT HELPS PUBLISHERS

Counterfeit inventory comes in many forms, but it typically results in real media spend not reaching legitimate and deserving publishers. Ads.txt helps publishers reclaim control of their media, brand, and rate card. This means more of an advertisers spend can get to the domain owner through their approved sales channels, and not be wasted on counterfeit inventory.

Check out the PDF

https://iabtechlab.com/wp-content/uploads/2017/09/IABOpenRTB_Ads.txt_Public_Spec_V1-0-1.pdf

Also read: https://iabtechlab.com/how-to-ads-txt/

This post is brought to you by CQ International Publishing, Electric Eclectic books and iab Tech Lab

 

Seven indispensable sites no Author or Writer should be without.

writers-block As you will know, the normal style of my posts are to bumble away rather randomly about various topics or subjects which are playing on my mind at any given moment. This post is not one of those. I believe, at certain times there comes a point when a more direct approach serves better. This post is one of those! I hope you find it informative and useful. Please let me know, thank you, Paul. No matter how an experienced writer we are we always, I will say that again, ‘Always’ need help, assistance or guidance at some point during the writing, editing, publishing or marketing process. Over the years I have been writing I have amassed a collection of various sites which I find invaluable. I have mentioned some of these in a previous post, http://wp.me/p5nj7r-8h & have also shared Melanie Rockets blog http://wp.me/p5nj7r-86 which I hope you will take a look at as it contains so much useful information. I have not however, until now, shared other sites which I use on a frequent basis. These are a rather eclectic collection covering a wide range of topics, not all are directly connected to the actual act of writing, but all are indispensable as far as I am concerned.


So here they are, in no particular order!

How many syl-la-bles I enjoy this! It is primarily an educational site for teaching poetry, but take a look at all the helpful pages like the Syllable counter, syllable dictionary, English grammar, How to count syllables, poem workshop and teaching resources. I am certain you will find some things more than helpful and keep returning as I do. http://www.howmanysyllables.com/poem_syllable_counter_workshop/


Author It. For all with eBooks this is a great app. It creates a ‘short link’ from your books ‘ASIN’ so when a potential reader clicks on the link it takes them to an intermediate window which shows the national flags associated with each Amazon server. The reader just ‘clicks’ on the relevant flag and is directed to the correct countries Amazon site for purchasing your book. So no more searching and listing a whole host of links, this one does the lot! I recommend you check this out. Helpful Authl.it is brought to you in association with the Kindle Users Form. Authl.it is designed to make linking and promoting Kindle eBooks as easy as possible worldwide. With our system you can easily generate a single link to direct your readers to the Amazon store for their country or region. http://authl.it/


. Writing World. SO much I could say about this site, it is just a MASS of info. Apart from comprehensive info about writing, from beginners to experienced, this site has information on dealing with rejection, writers block, writer’s life, time management & so much more It also covers Genre writing, children’s writing, flash fiction, non-fiction writing, travel, memoires and more. There are inclusive articles on Syndication, freelancing columns, journalism and…..lots more too! Publishing, social media & reviews & releases. And that is just for starters! This is a MUST site. But do not just take my word go take a look yourself! http://www.writing-world.com/rights/rights.shtml


Freelance fees. What should you charge for an article in a magazine, or for public relations or maybe for digital media? Do you have any idea? What about cancelation charges or fees? Bet you have not thought about that. Well these folk at London Freelance have and it is all shared with you right here. http://www.londonfreelance.org/feesguide/index.php?&section=Welcome&subsect=All&subsubs=All


Writers Workshop. Established in June 2005, The Writers’ Workshop is the world’s leading consultancy for first time writers. They offer professional feedback on your work, run courses, host events, provide a mass of free advice, and – when you’re ready – They can use their extensive connections to find the literary agent who is right for you. I need to say no more! http://www.writersworkshop.co.uk/agents-advice.html


QR code generator. A bit of fun and another great way to get interactive with your potential readers, use the QR code on the back of your book to get readers to view the trailer for you next novel. Or simply link it to your website or author page. It is up to you. http://www.qrstuff.com/


Add this. A host of smart website tools for WordPress. Take a look and choose your weapons! https://wordpress.org/plugins/addthis/faq/


These are all sites that I use on a frequent or regular basis. I have found each one advantageous and effective for my needs, so you could say they are ‘tried & tested’ by Moi!


Thanks for reading, I am open to all feedback and comments. I welcome new followers so don’t be shy at pressing that ‘Follow’ button! Have a great day, Paul.

A great find for better Book Marketing

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Like most authors I am continuously looking for ways to do things better, not only improving my writing, my plots, characters, details and realism/escapism of my words. But also in ways to promote my work, to get my books in front of potential readers, dare I say, even to create ‘fans’ of my writing, people who just ‘cannot wait’ to read my next book.

None of these things are easy and, as I often ask myself, why do I bother at all to make my work public? Why do I publish my stories, and why, oh why do I expend so much time promoting my books and my blogs?

There must be a much easier way to achieve my goals without spending hours upon hours in front of a computer ploughing my way through the hosts of social media sites, in the hope that one person may, just may buy one of my books today.

The trick is of course to have a marketing strategy and a comprehensive promotional plan. Yep, that was the first thing that sprang into my mind the moment I finished my first book.

When that final keystroke printed the ‘d’ in ‘The End’ I should have been focused on an

integrated advertising and publicising stratagem, designed to maximise exposure and to create interest and awareness of my book in all the constant and variable media channels, avenues and vehicles possible, being fully inclusive of traditional forms as well as online technology based means such as social media platforms and internet related mediums

or at least something along those lines.

But I chose to heave a great sigh of relief and swill down a cold beer.

I do not think that I am alone in doing such a thing on completing a one hundred and ten thousand word novel either?

Which brings me back to the start of this rambling, ok it does not, but I’m going back there anyway!

So how can I do things better? As for the writing it really just comes down to writing, editing, re-writing, more editing and then doing it all again. That is something generally called practise and, in all honesty, that is the only way anyone can improve, although some suggestions and mental nudges can help stimulate ones muse.

In this blog, if you care to look back and read some of the previous posts, the archives, you will find a plethora of tips, ideas and ‘other stuff’ which will assist, I hope, in doing just that.

The second part, the marketing and promotion, which is the bit we all would like help with, the bit we could all do with making easier. Once again I have jotted down a few tips in the back catalogue of this blog.

But, and this is a big but, there is so much ‘out there’ that I am still finding. Some I dismiss as pretty darned stupid, inappropriate, or too expensive…even a few ‘dodgy’ sites and apps. I am certain you know of some of these too.

However, every now and then I come across a gem or two, or three. When I do I try to share them with you via this blog,‘Ramblings from a Writers Mind.

Today’s little gem is in fact a big shiny diamond.

Melanie Rocket’s website is a pretty cool place to visit if you are a writer or author. The problem is where I start in explaining what she has going on here.

Firstly I think a brief bio will set the scene, so here goes.

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Melanie’s background of writing, photography and television production, positioned her perfectly for the Internet. She has been developing websites and marketing strategies for the Internet for the past 20 years and has worked with some of the top Internet marketers in the world.

Melanie has written twenty-six books, thousands of articles, hundreds of television scripts and is a non-stop idea machine. She often says, “I work far harder for my clients, than I do for myself!” This is evident from the strong Internet presence she develops for her clients.

Her clients have referred to Melanie as “the Web Witch, the Internet Wizard, “the Internet Goddess, the Traffic Cop” and as “Simply Amazing.” Melanie happily answers to all of them, though she admits to preferring “Goddess.”

Check out Melanie’s blog about book marketing http://melanierockett.com/category/book-marketing/

Or how about tips on using WordPress http://melanierockett.com/category/wordpress/

Like something more, then take a peek at some time saving software  http://melanierockett.com/category/productivity-tips-and-tools/

Looking for a good book reviewer? Check out the directory http://melanierockett.com/book-reviewers-directory/

There is so much more here too, like the services Melanie offers.

“I work one-on-one with authors and publishers to assist them with their  book writing and publishing projects.  From consulting to coaching to providing marketing advice and services.   It all starts with an email or a phone call”.

You can contact Melanie via her ‘contacts’ page on her website, just use any of the links above.

I hope you find at least one thing to make your life easier and your marketing planning better.

Books end

Have a great day, Paul.

How to be very, very SEXY and attract lots of attention.

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I have recently posted a number of articles intended to assist you with self-promotion and the marketing of your books, blogs and other writings. (If you have not read them scroll down and take a look after you have read this).

In this post I am not going to get technical or start preaching, but simply ramble away about how you can use the oldest attractor to help generate many more ‘hits’ to your site, Blog or book promotions.

It is something you know well, even intimately! Yet are still hesitant about showing it off to the public at large!

You will, no doubt be aware of the old saying that ‘sex sells’.

It is one of the most truthful quotations ever and one which continues to prove its own legitimacy on a daily basis.

Now before you go off in a huff of indignation or embarrassment let me make it quite clear this is not a post about sex per se, but the use of sensuality and titillation to initially attract readers to your works.

I have already demonstrated the simplest of these methods, the word itself.

In this case the word sexy made you stop and read this blog today. Okay I teamed it up with a few other words to make a sentence, but it was that single word ‘sexy that has bought you right here, right?

Therefore, as long as you employ some link however tenuous it may be, to lead the reader from the ‘sex’ word to your content you have made the first step, you have attracted another potential follower, or purchaser of you goods.

If you are averse to using the word directly you can substitute it with other words which create passionate or sensual imagery adopting a subtle ‘softer approach’. The outcome however will be the same to the reader, a mental stimuli which is difficult to ignore!

The next step is to add an image, which again I have done here, (at the top of the post).

Whether you use the soft curves of a female torso or the squarer, muscular masculine is dependent to which audience you are directing your writing towards.

Although overall the female form has a greater impact on the general populace as both sexes are attracted, albeit for a variety of reasons, including gender and sexual persuasion, which I shall not endeavour to delve into in this particular post.

Once again however, I am not speaking of pornography, unless you are solely directing your work to that market, in which case I would then suggest looking at a very different approach altogether so as not to become enmeshed in the mass of generality.

For the most part soft suggestive stimuli is all that is required, after that it is you work, your content and presentation which must endear your readers.

Basically I am saying that, yes…SEX does sell.

Do not be afraid to use it for your own gain; after all you won’t know how good it is until you have tried it!

Enjoy, Paul.

Have you read my Blog ‘Further Ramblings’ yet? It’s all about life and living, go take a look now. http://wp.me/5njAU