Like most authors I am continuously looking for ways to do things better, not only improving my writing, my plots, characters, details and realism/escapism of my words. But also in ways to promote my work, to get my books in front of potential readers, dare I say, even to create ‘fans’ of my writing, people who just ‘cannot wait’ to read my next book.
None of these things are easy and, as I often ask myself, why do I bother at all to make my work public? Why do I publish my stories, and why, oh why do I expend so much time promoting my books and my blogs?
There must be a much easier way to achieve my goals without spending hours upon hours in front of a computer ploughing my way through the hosts of social media sites, in the hope that one person may, just may buy one of my books today.
The trick is of course to have a marketing strategy and a comprehensive promotional plan. Yep, that was the first thing that sprang into my mind the moment I finished my first book.
When that final keystroke printed the ‘d’ in ‘The End’ I should have been focused on an
“integrated advertising and publicising stratagem, designed to maximise exposure and to create interest and awareness of my book in all the constant and variable media channels, avenues and vehicles possible, being fully inclusive of traditional forms as well as online technology based means such as social media platforms and internet related mediums”
or at least something along those lines.
But I chose to heave a great sigh of relief and swill down a cold beer.
I do not think that I am alone in doing such a thing on completing a one hundred and ten thousand word novel either?
Which brings me back to the start of this rambling, ok it does not, but I’m going back there anyway!
So how can I do things better? As for the writing it really just comes down to writing, editing, re-writing, more editing and then doing it all again. That is something generally called practise and, in all honesty, that is the only way anyone can improve, although some suggestions and mental nudges can help stimulate ones muse.
In this blog, if you care to look back and read some of the previous posts, the archives, you will find a plethora of tips, ideas and ‘other stuff’ which will assist, I hope, in doing just that.
The second part, the marketing and promotion, which is the bit we all would like help with, the bit we could all do with making easier. Once again I have jotted down a few tips in the back catalogue of this blog.
But, and this is a big but, there is so much ‘out there’ that I am still finding. Some I dismiss as pretty darned stupid, inappropriate, or too expensive…even a few ‘dodgy’ sites and apps. I am certain you know of some of these too.
However, every now and then I come across a gem or two, or three. When I do I try to share them with you via this blog,‘Ramblings from a Writers Mind’.
Today’s little gem is in fact a big shiny diamond.
Melanie Rocket’s website is a pretty cool place to visit if you are a writer or author. The problem is where I start in explaining what she has going on here.
Firstly I think a brief bio will set the scene, so here goes.
Melanie’s background of writing, photography and television production, positioned her perfectly for the Internet. She has been developing websites and marketing strategies for the Internet for the past 20 years and has worked with some of the top Internet marketers in the world.
Melanie has written twenty-six books, thousands of articles, hundreds of television scripts and is a non-stop idea machine. She often says, “I work far harder for my clients, than I do for myself!” This is evident from the strong Internet presence she develops for her clients.
Her clients have referred to Melanie as “the Web Witch, the Internet Wizard, “the Internet Goddess, the Traffic Cop” and as “Simply Amazing.” Melanie happily answers to all of them, though she admits to preferring “Goddess.”
Check out Melanie’s blog about book marketing http://melanierockett.com/category/book-marketing/
Or how about tips on using WordPress http://melanierockett.com/category/wordpress/
Like something more, then take a peek at some time saving software http://melanierockett.com/category/productivity-tips-and-tools/
Looking for a good book reviewer? Check out the directory http://melanierockett.com/book-reviewers-directory/
There is so much more here too, like the services Melanie offers.
“I work one-on-one with authors and publishers to assist them with their book writing and publishing projects. From consulting to coaching to providing marketing advice and services. It all starts with an email or a phone call”.
You can contact Melanie via her ‘contacts’ page on her website, just use any of the links above.
I hope you find at least one thing to make your life easier and your marketing planning better.
Have a great day, Paul.