I do not use Ramblings from a Writers Mind for direct promotions because it is not the raison d’etre of this blog.
These ramblings are about sharing knowledge and experience. They are about in-depth consideration, informative articles, about highlighting the good and bad regarding writing, publishing and indie authorship.
It is not a place for advertising.
Considering the above, the following may seem directly opposed to this ethos. But read on, you will see I am seriously designing something to help and aid writers and authors like ourselves.
What is more, I am asking for your views and feedback on this project, a project I have called, @Open24.
@Open24 is an online Amazon store, my online Amazon store. (which is Open 24 hours a day, hence the name.) But… it is a store with a difference, a difference which I think will be of use to you.
Allow me to explain…
I have been an indie author for several years. Years during which I learnt far more than I could have imagined when I began to pen my first novel, ‘The Abduction of Rupert DeVille’.
In the early days, I struggled to find high quality, comprehensive information on writing, authorship, formatting, publishing, and all the sundry things which are part of being indie.
Do not get me wrong; the information was there, in libraries, on websites and, of course, on Amazon. My issue was and, to be honest still is, finding it.
For instance, if I want a book which covers sentence construction, I will have to carry out several searches, scroll down, past many irrelevant publications to find something vaguely, possibly akin to my want. That is for one single book. If I want to compare it with other books or find something similar, I need to repeat the search all over again.
Yesterday, the news broke that Google is to kill off its social media platform Google+ because of a massive unreported data breach.
The official line is reported to be:
“The company discovered a bug in one of Google+’s People APIs that allowed apps access to data from Google+ profiles that weren’t marked as public. It included static data fields such as name, email, occupation, gender and age. It did not include information from Google+ posts. The bug was patched in March 2018, but Google didn’t inform users at that point. “We made Google+ with privacy in mind and therefore keep this API’s log data for only two weeks,” the company said in a blog post. “That means we cannot confirm which users were impacted by this bug.”
However, Google+ will continue as a product for Enterprise users. It’s by far the most popular use of the social network. Therefore, the company has made the decision that Google+ is better suited as an internal social network for companies, rather than a consumer product. Google will announce new Enterprise-focused products for Google+ soon”.
‘Disclosure will likely result “in us coming into the spotlight alongside or even instead of Facebook despite having stayed under the radar throughout the Cambridge Analytica scandal”, Google policy and legal officials wrote in a memo obtained by the Journal. It “almost guarantees Sundar will testify before Congress”, the memo said, referring to the company’s CEO, Sundar Pichai. The disclosure would also invite “immediate regulatory interest”.
As Google is re-developing a form of G+ for inter-corporate communications, yesterdays confirmation of data loss is timed to coincide with their new platform’s progress. Large-scale commercial internal networks are major revenue earners. They require far less maintenance and development than massive public platforms.
My conclusion is, the move by Google, seen by many as ‘dumping’ their dedicated public users, is one of pure commercial practice. We must wait and see if G+ simply fade away as Google hope, or if this decision will alienate users to the point they ditch Googles other products.
I know there are many other companies, both large and small, waiting to grab a slice of Googles internet cake who are ready to provide alternatives.
We shall have to wait and see. But looking at Google’s history, G+ will simply become history and Google will have made another profitable corporate decision.
Now, I use Google+ along with Facebook and other (social) media platforms. I shop, online and on the ‘high street’, at major retailers. I bank, have a passport and a driving license. I am registered with the National Health Service and the Inland Revenue. I do the thousand and one things most of us do in our everyday lives.
Which means I am on one million and one billion various computer databases, from Government statistical through to tax, health, police, social and political. I am sure, somewhere, I am in MI5 and MI6’s database, most probably the CIA, Mossad, SVR, GRU, and MSS because I have a military background and a connection with the British Royal Family.
I know, without any doubts whatsoever my information is on and shared by/with, thousands of commercial enterprises around the world. I have junk mail, email and phone call logs as proof.
I know this, yet I do let it worry me because there is nothing I can do about it unless I escape to the lost world of Neverlandislandjungleretreat and never raise my head above the totally off-grid parapet. Which sounds pretty good in some ways but is impractical for most of us.
So, I accept my details are not private and live accordingly.
Data breaches and hacking are as much part of this world’s current situation and social culture as is terrorism, gender disruption and socio-economic inflation.
Personally, I cannot understand what satisfaction someone could get from creating and spreading a computer virus, although I can see the intent with ransom-wear and state-sponsored cyber-attacks. (Practice for the cyberwars to come?)
Sadly, I can also see where the criminal element of data theft fits into the larger information technological world we all now, by default, live in.
Greed, avarice and power have always been the prime motives behind most illegalities. Nothing has changed except the methods and opportunities presented.
Governments and the less informed members of society will jump up and down and stomp their feet each time a major breach of information protocol is reported.
The government ministers will shout, saying it is their job to do so on behalf of the electorate, while most will be doing so simply to be seen, for self-promotion, regardless to what ‘spin’ or ‘party line’ mantra they mutter.
The less informed members of our society because, they are influenced, even controlled, by fickle, shallow, manipulative journalistic propaganda and bullshite.
So, Google has issues with G+ and what else are they not revealing?
Facebook still has ongoing issues.
But so, do:
Yahoo, Reddit, Instagram, FedEx, Ticketmaster, Adidas, U.S. Air Force, The FriendFinder Network, eBay, UnityPoint Health, St. Peter’s Surgery & Endoscopy Center, TaskRabbit, Equifax, Ticketfly, Heartland Payment Systems, Air Canada, University at Buffalo, Target Stores, Partners HealthCare, TJX Companies, Inc., Uber, Facebook, Aultman Health Foundation, Orbitz, Aetna, JP Morgan Chase, Inogen, US Office of Personnel Management (OPM), British Airways, Sony’s PlayStation Network, BJC Healthcare, Anthem, Dignity Health, RSA Security, CarePlus, Stuxnet, VeriSign, Home Depot, Jason’s Deli, Click2Gov – Midwest City, Under Armour, Saks Fifth Avenue, Bithumb, Med Associates, Chili’s, Nuance Communications, Lord & Taylor, SunTrust Banks, Panera Bread, City of Goodyear, Rail Europe, LifeBridge Health, MyHeritage, Coinrail, Chicago Public Schools (CPS) and Adobe?
ALL THE ABOVE SUFFERED MAJOR DATA AND SECURITY BREACHES IN THE LAST COUPLE OF YEARS, MANY DURING 2018.
In 2017, the world saw more data breaches than any year prior. On December 20th, the Identity Theft Resource Center (ITRC) reported that there were 1,293 total data breaches, compromising more than 174 million records. That’s 45% more breaches than 2016.
In truth, what can ‘Little ‘ol you and me’ do when major multi conglomerates and the world governments agencies cannot protect their own systems.
The answer is “Not a lot”.
Like any other crime, do what you can to stay safe, hope you are not a target and carry on with your regular, normal life.
Data breaches and information theft is, sadly and ashamedly, something we must learn to live with. Fretting and worrying about cyber attacks and data loss will not change a single thing, but it will give your face wrinkles and make you look older sooner.
Personally, I have better things to do with my life than sit here worrying.
Which is why I am such a handsome, young looking lad!
Before I start this post proper, I am not a conspiracy theorist, neither am I paranoid, even if they really are after me.
I simply want to make this situation crystal clear.
Unless you have been living on Mars, or never use the internet, you will have heard about a new European regulation which comes into full force on the 25th of this month, May 2018, called GDPR, (General Data Protection Regulation).
I have blogged about this in the past, most notably way back in December 2017, https://wp.me/p5nj7r-1fK and notified people of the huge effect this would have on ALL of us when it came into force this year.
Of course, the 28-member states of the European Union: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Ireland, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Spain, Slovakia, Slovenia, Sweden and the United Kingdom, would all deny, collectively and individually, that GDRP is yet another step in the global creep towards state control of the Web.
But they would say that, wouldn’t they?
I am sure many, if not all of you, have heard about ‘The Monkey, Banana & Water experiment’ even if you are not familiar with the details.
Inside the cage hang a banana on a string from the top, then place a set of stairs under the banana.
Before long one of the monkeys will go to the stairs and climb toward the banana.
As soon as that monkey touches the stairs, spray ALL the monkeys with cold water. After a while another monkey will attempt to climb the stairs, with the same result, ALL the monkeys are sprayed with cold water.
Pretty soon, when another monkey tries to climb the stairs, the other monkeys will prevent it.
Now, dispose of cold water and remove one monkey from the cage and replace it with a new one.
The new monkey will see the banana and attempt to climb the stairs.
To this monkey’s shock, all the other monkeys beat the crap out of him as soon as he tries to scale the steps.
After a second attempt and another attack, the new monkey knows if he tries to climb the stairs he will be assaulted.
Next, remove another of the original five monkeys, replacing it with a new one.
The newcomer goes to the stairs and is attacked. The previous newcomer takes part in the punishment, with enthusiasm, because he is now part of the “team”.
Then, replace a third original monkey with a new one, followed by the fourth, then the fifth.
Each time the newest monkey takes to the stairs, he is attacked.
Now, the monkeys who are beating up the newcomer have no idea why they were not permitted to climb the stairs.
Neither do they know why they are participating in the beating of the newest monkey.
Finally, having replaced all the original monkeys, none of the remaining monkeys will have ever been sprayed with cold water.
Nevertheless, not one of the monkeys will try to climb the stairway for the banana.
“Why,” you ask?
Because in their minds that is the way it has always been.
This, my friends, is how Governments operate, therefore we collectively accept these new rules with little resistance.
Take the introduction of ‘Speed Cameras’ in the UK. When first introduced they were called such.
The backlash of public opinion and media comments such as ‘Big Brother’ & ‘Nanny state’ along with vandalism and destruction of many of the ‘Gastco’ machines gave Government cause for a re-think.
In the year 2000, the system allowed local authorities to receive a percentage of revenue from their cameras. Local police and councils joined forces to form safety camera partnerships, picking out sites which the government would then fund.
Gatso camera numbers multiplied from 1,600 in 2000 to 4,737 in 2007
This caused another media frenzy and more arbitrary destruction, with the added claim these cameras were purely a revenue raising machine which bore no relation to road safety.
Anti-camera groups reacted by becoming more militant.
This was when the Government’s message changed from calling them ‘Speed Cameras’ to Safety Cameras’ and trotting out the know well-known mantra ” “It’s not about the fines or making money, but about reducing fatalities and injuries.”
Once this mantra became established ‘pressure’ groups of local citizens joined with the Government to install more ‘safety cameras’ as they were now ‘good’ for us. The revenue and money-making issues seemed to evaporate with this new dawn.
Since then Gatso have made way for the ‘Average Speed Camera’ and soon, not yet officially announced, the ‘tyre tread depth Cam’, that’s ‘tire’ for my American readers.
These cameras are embedded into the road surface and, with the aid of Lasers, that’s ‘Lazer’ in Americanese, The Treadcam reads if a car or truck that passes over it has sufficient tread depth.
Aside from just measuring the tyre tread depth, the device can also determine tyre wear patterns, tyre pressure, the tyre type and the axle load, at a cost of £43,000 pounds each, these machines will have to ‘earn their keep’.
But is anyone complaining, no, because we are all monkeys now and your Government knows this.
Which brings me back to GDPR, the new rules… read LAW introduced by the 28 Eurostates but, because of its far-reaching regulations affects just about everybody in every country worldwide.
Of course, YOUR countries own Government(s) could reject GDRP outright, but then that would set back their part of total internet control too.
THIS IS WHY.
Recent history has made it clear any direct attempt of any government to ‘take over’ the internet/world wide web would be met with much hostile resistance.
So, this is what is happening, this is the reason why no Government outside of the European Union is opposing GDRP.
“Unable to directly regulate the Net, it has become necessary to curtail, under various guises, the ability for the common man to exploit the internet’s capabilities.”
GDRP is ‘for your protection and privacy’ just as Speed… sorry… Safety Cameras are for your protection and safety.
Imagine you have a car which you enjoy driving, only the government wants to control where, when and how you drive it.
Now, they cannot have an official sat next to you all the time and they can’t take it from you, so they make you pay a ‘Tax’ to use it on a road. Even so, they charge you more to drive on certain roads by way of a toll.
Then they insist on a Government test every year to ensure your car works. They make you insure the vehicle, so they can raise more revenue by way of tax on tour premiums.
Further taxation and duties become payable on the fuel you use.
Very soon pleasure driving is a thing of the past, you now only use your vehicle when it is necessary, and you have a much smaller vehicle because it is cheaper to run and maintain.
So, without touching your car the Government has controlled what type of vehicle you have when you drive it and where.
GDRP has taken us one step closer to Governmental control of the internet.
Because to control the Web there is no need to touch the Web, just everything and everyone around it, to stifle its reach and its use, to regulate everything associated with it.
What’s more, nobody will complain as it will all be for ‘our own good’.
Anyway, as those monkeys will tell you, “It’s always been this way”.
Like I said at the start of this post, I am not a conspiracy theorist, neither am I paranoid, even if they are really after me or control of the interweb.
Believe me, after all, I am an author.
Thank you for reading this post.
I hope you found this post both informative and entertaining, but not as entertaining as my fictional stories you can find on my own website, which is not, as yet, under the control or domination of one or more collective Governments.
You may, or may not, have noticed I have not posted here for a while.
This is because there is so much happening in the book and publishing world; two areas I am involved in.
Here is one major ‘continental shift’ which is taking place right now.
FREEBIE books have lost their appeal.
“The general public has become immune and dissatisfied with the mass of FREE and GIVEAWAY books.”
What was once a novel, loss-leading marketing tool has become a haunt for freebie hunters who just want free and have NO interest in the author, or on many occasions the book itself.
In fact, Amazon’s own download figures show that ONLY 2% of ALL free books are read, with over 70% being deleted within 14 days of downloading. (or discarded in the case of paperbacks.)
The probable reason is, as free loses its appeal authors and publishers are now giving away vouchers, gifts and running competitions to entice people to download their free books.
Basically, they are paying people to download in an attempt to manipulate the figures and gain a ‘ranking status’, in the hope it will influence genuine readers to purchase.
Whilst this may have worked in the past, it no longer has any substantial legacy, particularly as Amazon has once again changed their logarithms to combat this ‘false’ accounting of sale.
Now only verified ‘paid for’ purchases will count towards rankings.
Which leaves only one possible benefit of giving a book away… that of building a mailing list for future direct marketing and sales.
BUT… this now only tends to create a false list of possible future people who may read another of those books, because once downloaded the ‘reader’ then cancels their subscription/listing (as is their legal right). Only dedicated Freebie hunters stay, waiting for the next free book you offer. Which is one of the reasons why only 2% of such downloads are actually read.
This means, most indie authors who give their books away in the belief they will gain readers in the long term are going to be out of pocket for a long, long time. Those who pay companies, the free book marketing businesses, are losing far more.
If it sounds too good to be true… it is.
In the cold light of day… paying someone to give away your book, the book you may have spent a year or so producing, spending money on editing, formatting and cover design, in the vague hope that free will earn you an income, let alone cover your initial costs… without any guarantees…
Hmmph, doesn’t sound so good in the cold light of day, does it?
Sales logarithms are not the only change AMAZON have recently made. They have changed, once again the way customer reviews work.
This time for the best, in my opinion.
No longer will pay for, swopped or gifted reviews count, and if things work well, they will not even be shown.
ONLY true, verified, genuine purchases by readers will count. NO form of solicited or professional reviews will be accepted.
If Amazon can and do strictly enforce this rule, then for the first time will all authors get, and all readers have a genuine, believable overview to the quality of the books they are looking to purchase.
I hope this works and the cheats and charlatans are cast out.
GOODREADS becomes the ‘GO TO’ platform.
Goodreads has been around for a long time and has slowly progressed to become a mecca for book lovers.
This trend continues and is now being enhanced on several fronts. Goodreads shall soon be THE place for readers and authors to talk and deal with all thing literary. There are many changes which will be implemented during the next year or two.
If you do not have a presence on Goodreads, either as a book lover or as a writer… get on with it… go now and sign up before you are left behind… and remember… you heard it here first.
Please don’t think I am in love with Goodreads. I am not.
The site is overbearingly confusing, they [Goodreads] do nothing to assist authors with marketing… but will soon offer paid for services, so I am told, which I guess will be expensive as they boast a high number of readers even if few of those will want to read your genre/book/narration/style etc. unless heavily incentivised… but I wander off track again!
Electric Eclectic is the new kid in town, but its founder has a great track record in the indie publishing market with established brands, CQ International, TOAD Publishing and PeeJay designs.
Simply put, Electric Eclectic is a brand of books written by a variety of authors from various nationalities.
Each Electric Eclectic book is a Kindle Novelette, (Pocketbook paperbacks arrive soon), generally short stories of between six thousand and twenty thousand words. These novelettes are designed as introductory books, shorter reads to give you a taste of the narration and style of your chosen Electric Eclectic author.
Unlike the freebie books mentioned above, the quality of storytelling of each Electric Eclectic book has undergone a quality and selection process, before publication, to ensure each book reaches our exacting standards.
When you buy an Electric Eclectic book, you have confidence and reassurance of its quality, which makes it the perfect way to find great reads and even your ‘next favourite author.’
Electric Eclectic books hope that once you find a story or an author you are excited about, you will read their other books too.
That is what Electric Eclectic is all about, putting great authors together with ardent book lovers and readers… a match made in heaven. (Or a sort-of literary tinder?)
As Electric Eclectic books cost just 1.00 (dollar/pound/euro), the reader will have made a verified purchaseso their review will be accepted by Amazon, letting them voice their view and airing their opinion too.
The green lock means that the site has been issued a certificate and that a pair of cryptographic keys has been generated for it. Such sites encrypt information transmitted between you and the site. In this case, the page URLs begin with HTTPS, with the last “S” standing for “Secure.”
Sure, encrypting transmitted data is a good thing. It means that information exchanged between your browser and the site is not accessible to third parties—ISPs, network administrators, intruders, and so on. It lets you enter passwords or credit card details without worrying about prying eyes.
But the problem is that the green lock and the issued certificate say nothing about the site itself. A phishing page can just as readily get a certificate and encrypt all traffic that flows between you and it.
Put simply, all a green lock ensures is that no one else can spy on the data you enter. But your password can still be stolen by the site itself if it’s fake.
Phishers make active use of this: According to Phishlabs, a quarter of all phishing attacks today are carried out on HTTPS sites (two years ago it was less than 1 percent). Moreover, more than 80 percent of users believe that the mere presence of a little green lock and the word “Secure” next to the URL means the site is safe, and they don’t think too hard before entering their data.
What if the lock isn’t green?
If the address bar shows no lock at all, that means the website does not use encryption, exchanging information with your browser using standard HTTP.
Google Chrome has started tagging such websites as insecure. They might, in fact, be squeaky clean, but they don’t encrypt traffic between you and the server. Most website owners don’t want Google to label their websites as unsafe, so more and more are migrating to HTTPS. In any case, entering sensitive data on an HTTP site is a bad idea — anyone can spy on it.
The second variant you might see is a lock icon crisscrossed with red lines and the HTTPS letters marked in red. That means the website has a certificate, but the certificate is unverified or out of date. That is, the connection between you and the server is encrypted, but no one can guarantee that the domain really belongs to the company indicated on the site. This is the most suspicious scenario; usually, such certificates are used for test purposes only.
Alternatively, if the certificate has expired and the owner has not gotten around to renewing it, browsers will tag the page as unsafe, but more visibly, by displaying a red lock warning. In either case, take the red as the warning it is and avoid those sites — never mind entering any personal data on them.
How not to fall for the bait
To sum up, the presence of a certificate and the green lock means only that the data transmitted between you and the site is encrypted, and that the certificate was issued by a trusted certificate authority. But it doesn’t prevent an HTTPS site from being malicious, a fact that is most skillfully manipulated by phishing scammers.
So always be alert, no matter how safe the site seems at first glance.
Never enter logins, passwords, banking credentials, or any other personal information on the site unless you are sure of its authenticity. To do so, always check the domain name — and very carefully; the name of a fake site might differ by only one character. And ensure links are reliable before clicking.
Always consider what a particular site is offering, whether it looks suspicious, and whether you really need to register on it.
Make sure your devices are well protected: Kaspersky Internet Security checks URLs against an extensive database of phishing sites, and it detects scams regardless of how “safe” the resource looks.
I hope this highlights some areas you may not have been aware of. It’s always good to know ‘stuff’
Unlike many/most of my Ramblings I regard this post as something of extream importance, a possible game-changing innovation, one which has wide implications but also one which will be of particular interset for indie authors
As part of a broader effort to eliminate the ability to prointerest counterfeit inventory in the open digital advertising ecosystem, Ads.txt provides a mechanism to enable content owners to declare who is authorized to sell their inventory.
The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.
By creating a public record of Authorized Digital Sellers, ads.txt will create greater transparency in the inventory supply chain, and give publishers control over their inventory in the market, making it harder for bad actors to profit from selling counterfeit inventory across the ecosystem. As publishers adopt ads.txt, buyers will be able to more easily identify the Authorized Digital Sellers for a participating publisher, allowing brands to have confidence they are buying authentic publisher inventory.
ADS.TXT HELPS PUBLISHERS
Counterfeit inventory comes in many forms, but it typically results in real media spend not reaching legitimate and deserving publishers. Ads.txt helps publishers reclaim control of their media, brand, and rate card. This means more of an advertisers spend can get to the domain owner through their approved sales channels, and not be wasted on counterfeit inventory.
Before I talk about Electric Eclectic in detail, lets set the layout of the indie publishing ground.
It is something like this….
I constantly hear writers say they are looking for new ways, or better ways, or alternative ways to market their books.
I also hear many authors saying they would like to find an effective way to promote their books without spending a fortune.
Not forgetting those who lament they never knew about a new initiative, or would have loved to be in at the beginning of… whatever it may be.
In this post, I shall offer you one of those alternative ways… and the opportunity to get in on the ground floor of something special… read on, but only if this is the type of opportunity you would really like to grasp.
The general consensus it seems, is Facebook adverts don’t work; unless you are willing to give all your hard-earned cash to Mark Suckonaburger (to gain a small exposure to a limited number of people for a minimum amount of time and still have no guarantee anybody, outside of your regular social network, will actually see this paid for promotion.)
The same goes for the confusion which is Goodreads and the plethora of similar book/author/reader platforms such as (in my opinion) the expensive Library Thing. Authors Den tries hard but is much the same and just as confusing as Goodreads.
Of course, you can pay for people to ‘give away’ your books, there are plenty who are willing to freely distribute all those months of your hard work, not to mention the money you have invested for… well, more of your money.
They will use the old adage, the saying that a short-term investment (read loss) is a way of gaining new readers. You know the type who will take your free offer, one of those folks who ONLY read free books “because there are thousands of free books ‘out there’, so why do I need to pay for any?” type of folk.
Why then, should they suddenly have a change of heart and convert to actually paying to read someone’s creation because they see your book going for free?
It is NOT going to happen.
Books are perceived to be devalued when they are offered free.
If you ever do find a grand number of these folk, enough to create an income large enough to sustain an author’s life, please let me know, because no one else has achieved that, so you would be making groundbreaking world history.
Please do not get me wrong, I am not against people paying for marketing or promoting books. All I ask is you consider exactly what they can/are doing for you and what realistically you can expect as a return on your investment.
Try calculating the cost/return usingthis thought process:
Equate the cost/fee the person/company is asking, as a royalty return per-book. (after tax).
Calculate how many book sales that figure equals.
Note how long you have to achieve your target.
This will tell you how many paid for books you MUST sell to replace that spend. (Your break-even point for this promotion.) and how long you have to accomplish this.
Remember, this calculation does not take into account the amount of money you have already spent on getting the book published in the first place, such as cover design, formatting, editing, maybe printing costs and so on.
If you are looking for a return, or to achieve an income from your promotion and marketing, doing this simple calculation is a good way to judge the portent of such an investment.
You do the math.
You decide if its genuine value for money.
Now… to Electric Eclectic. (EE for short)
Because I often approaching marketing from a slightly different angle, some can find my concepts a little confusing or difficult to comprehend at first, even though I try to keep things a simple as possible.
What gives me the right to write this… and who am I anyway?
I spent several years working in marketing, primarily with the larger advertising agencies such as John Walter Thompson, BBDO, Saatchi & Saatchi and so on. It was back when computer manufacturers had names like Sinclair, Dragon and Amstrad. Google was something to do with cricket, Windows were for looking through and cleaning, telephones had curly wires attaching them to the wall and programming used a language called Basic.
I now employ many of the principles learnt during my time in London, albeit updated and developed to work on social media, in the marketing of my own books. Doing so has served me well; I am a recipient of several literary awards and I am credited as an Amazon Bestselling Author.
Continuing with the development of my online marketing techniques, I have created a way for authors to earn royalties from their advertising while promoting their books.
I have branded this as Electric Eclectic.
You see, I know most, if not all writers have many short stories, part stories, old stories lingering in rarely accessed files. These stories are the ones they have not finished yet or are keeping to work on at a later date, (a date which never comes), or once used in a charitable anthology years ago. Some are little more than rough notes waiting to be developed, others unused cuts and edits from a previous novel.
No matter which or why they are there, most if not all writers have unused ‘stuff’ lingering around.
I have an idea how you can Moneytise these loitering tales.
At the same time authors are spending even more money, time and effort discounting and giving books away, ones they have worked so hard and so long writing. They are doing so in the rather vague hope of hooking the odd appreciative reader.
This is to me, like throwing the proverbial ‘shush’ at the fan. Sometimes called the shotgun or scattergun approach. Using a big unfocused blast in the hope we hit something.
More often than not, all that happens is we suffer splashback.
You must admit, it all looks and sounds a bit amateurish and silly when considered from this perspective.
So… what have I devised which makes any difference?
The answer is Electric Eclectic books.
It works like this; You (the author) digs out one of those old stories, one of your half-written, lingering, lost works, or you could write a new piece for Electric Eclectic books. It’s up to you.
The story is edited and formatted using EE guidelines, a cover produced under the same EE format, (working within the EE guidelines is of paramount importance) This results in the creation of an eBook between 6K and 20K words.
In other words, a Novelette.
By creating this book or books, (there are no limits to the number of EE books any author can produce, although two to three would be a good starting number.) using the Electric Eclectic branding, the book becomes an EE book.
The author pays a small, once only/lifetime fee, to licence the use of the EE brand for their book. (It is a franchise licenceif you wish.)
The EE licence applies and is associated with the books ASIN. Therefore, each book requires its own EE licence.
(Sorry, but certain parts of the EE formatting and branding system can only be revealed to authors after the licence fee is paid. They will not be revealed here.)
The Author publishes their own book, under their own name on Kindle and any/all other sites they wish.
ALL rights remain with the author.
The author keeps all royalties.
As an EE author, you now benefit from the Electric Eclectic branding.
This means sharing in the exposure of all EE book promotions and marketing; the general ongoing brand marketing, the general promotions, even each individual title and author promotions helps the brands overall publicity. Not forgetting inclusion in online magazines and recommended book listings and the EE search page on Amazon.
The final part of the jigsaw is… when readers purchase an EE book, not only does the author receive the sales royalty (rather than paying to give their book away), but the readers are shown and directed towards the author’s other books and works directly by hyperlink.
To conclude; by using unused stories, re-published works etc. Electric Eclectic branding allows authors to earn from their stories which were previously just collecting dust. EE books link readers directly to your other books, greatly increasing potential sales of your prime works.
Increasing income, having a greater chance of sales and gaining new readers, saving money on marketing and reducing costs by not discounting or giving away your major books, makes publishing an Electric Eclectic book a win-win situation for all authors.
Electric Eclectic is a marketing brand designed for the promotion of indie-authored books.
Electric Eclectic is NOT a publisher.
Electric Eclectic do NOT take any royalties.
Authors are not contracted, leaving them unrestricted regarding other publishing options.
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