A great find for better Book Marketing

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Like most authors I am continuously looking for ways to do things better, not only improving my writing, my plots, characters, details and realism/escapism of my words. But also in ways to promote my work, to get my books in front of potential readers, dare I say, even to create ‘fans’ of my writing, people who just ‘cannot wait’ to read my next book.

None of these things are easy and, as I often ask myself, why do I bother at all to make my work public? Why do I publish my stories, and why, oh why do I expend so much time promoting my books and my blogs?

There must be a much easier way to achieve my goals without spending hours upon hours in front of a computer ploughing my way through the hosts of social media sites, in the hope that one person may, just may buy one of my books today.

The trick is of course to have a marketing strategy and a comprehensive promotional plan. Yep, that was the first thing that sprang into my mind the moment I finished my first book.

When that final keystroke printed the ‘d’ in ‘The End’ I should have been focused on an

integrated advertising and publicising stratagem, designed to maximise exposure and to create interest and awareness of my book in all the constant and variable media channels, avenues and vehicles possible, being fully inclusive of traditional forms as well as online technology based means such as social media platforms and internet related mediums

or at least something along those lines.

But I chose to heave a great sigh of relief and swill down a cold beer.

I do not think that I am alone in doing such a thing on completing a one hundred and ten thousand word novel either?

Which brings me back to the start of this rambling, ok it does not, but I’m going back there anyway!

So how can I do things better? As for the writing it really just comes down to writing, editing, re-writing, more editing and then doing it all again. That is something generally called practise and, in all honesty, that is the only way anyone can improve, although some suggestions and mental nudges can help stimulate ones muse.

In this blog, if you care to look back and read some of the previous posts, the archives, you will find a plethora of tips, ideas and ‘other stuff’ which will assist, I hope, in doing just that.

The second part, the marketing and promotion, which is the bit we all would like help with, the bit we could all do with making easier. Once again I have jotted down a few tips in the back catalogue of this blog.

But, and this is a big but, there is so much ‘out there’ that I am still finding. Some I dismiss as pretty darned stupid, inappropriate, or too expensive…even a few ‘dodgy’ sites and apps. I am certain you know of some of these too.

However, every now and then I come across a gem or two, or three. When I do I try to share them with you via this blog,‘Ramblings from a Writers Mind.

Today’s little gem is in fact a big shiny diamond.

Melanie Rocket’s website is a pretty cool place to visit if you are a writer or author. The problem is where I start in explaining what she has going on here.

Firstly I think a brief bio will set the scene, so here goes.

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Melanie’s background of writing, photography and television production, positioned her perfectly for the Internet. She has been developing websites and marketing strategies for the Internet for the past 20 years and has worked with some of the top Internet marketers in the world.

Melanie has written twenty-six books, thousands of articles, hundreds of television scripts and is a non-stop idea machine. She often says, “I work far harder for my clients, than I do for myself!” This is evident from the strong Internet presence she develops for her clients.

Her clients have referred to Melanie as “the Web Witch, the Internet Wizard, “the Internet Goddess, the Traffic Cop” and as “Simply Amazing.” Melanie happily answers to all of them, though she admits to preferring “Goddess.”

Check out Melanie’s blog about book marketing http://melanierockett.com/category/book-marketing/

Or how about tips on using WordPress http://melanierockett.com/category/wordpress/

Like something more, then take a peek at some time saving software  http://melanierockett.com/category/productivity-tips-and-tools/

Looking for a good book reviewer? Check out the directory http://melanierockett.com/book-reviewers-directory/

There is so much more here too, like the services Melanie offers.

“I work one-on-one with authors and publishers to assist them with their  book writing and publishing projects.  From consulting to coaching to providing marketing advice and services.   It all starts with an email or a phone call”.

You can contact Melanie via her ‘contacts’ page on her website, just use any of the links above.

I hope you find at least one thing to make your life easier and your marketing planning better.

Books end

Have a great day, Paul.

How to be very, very SEXY and attract lots of attention.

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I have recently posted a number of articles intended to assist you with self-promotion and the marketing of your books, blogs and other writings. (If you have not read them scroll down and take a look after you have read this).

In this post I am not going to get technical or start preaching, but simply ramble away about how you can use the oldest attractor to help generate many more ‘hits’ to your site, Blog or book promotions.

It is something you know well, even intimately! Yet are still hesitant about showing it off to the public at large!

You will, no doubt be aware of the old saying that ‘sex sells’.

It is one of the most truthful quotations ever and one which continues to prove its own legitimacy on a daily basis.

Now before you go off in a huff of indignation or embarrassment let me make it quite clear this is not a post about sex per se, but the use of sensuality and titillation to initially attract readers to your works.

I have already demonstrated the simplest of these methods, the word itself.

In this case the word sexy made you stop and read this blog today. Okay I teamed it up with a few other words to make a sentence, but it was that single word ‘sexy that has bought you right here, right?

Therefore, as long as you employ some link however tenuous it may be, to lead the reader from the ‘sex’ word to your content you have made the first step, you have attracted another potential follower, or purchaser of you goods.

If you are averse to using the word directly you can substitute it with other words which create passionate or sensual imagery adopting a subtle ‘softer approach’. The outcome however will be the same to the reader, a mental stimuli which is difficult to ignore!

The next step is to add an image, which again I have done here, (at the top of the post).

Whether you use the soft curves of a female torso or the squarer, muscular masculine is dependent to which audience you are directing your writing towards.

Although overall the female form has a greater impact on the general populace as both sexes are attracted, albeit for a variety of reasons, including gender and sexual persuasion, which I shall not endeavour to delve into in this particular post.

Once again however, I am not speaking of pornography, unless you are solely directing your work to that market, in which case I would then suggest looking at a very different approach altogether so as not to become enmeshed in the mass of generality.

For the most part soft suggestive stimuli is all that is required, after that it is you work, your content and presentation which must endear your readers.

Basically I am saying that, yes…SEX does sell.

Do not be afraid to use it for your own gain; after all you won’t know how good it is until you have tried it!

Enjoy, Paul.

Have you read my Blog ‘Further Ramblings’ yet? It’s all about life and living, go take a look now. http://wp.me/5njAU

Stop writing boring blogs, get the Feedback & Followers you really want.

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Honestly this is not a rant, it is a critical observation but with a solution.

You see, I am sick to the back teeth of starting to read a blog only to become brain dead by the second paragraph.

You may well have something to say, a point of view to express, or simply something you want to get off your chest. That’s fine, no problem.

Your content is not the issue here. 

But come on, make it readable, even the most mundane and insignificant drivel can be fun if you write it well. (See below)

Now, I know that not all you blogger folks out there are writers, journalists, authors and so on. Most of you probably do not know all of the writing techniques and tricks employed by professional content writers to grab and hold interest.

I understand that.

But go and write something now, then go back and read it a day, or a few days later when the immediacy has evaporated from your mind. Read it as if you do not know what has been written.

I bet you skip most of it. I would bet money you do not read every word, even finish that article.

Try it.

It really is a crap piece of writing, isn’t it?

You know you could have done better, much better, don’t you?

Ok. Here is how you get to grab the reader’s attention, hold it and get feedback, likes, shares, re-blogged etc.

These tips are not the absolute definitive road to perfection, they are not set in stone.

Here I merely pass on to you the relative accepted, tried and tested methods which tend to work, a basic system if you prefer.

The following is a guide, not an unbreakable set of rules.

  • The first is to give your posts an explanatory title, one which hints at the topic of your blog. Such as the one I have used on this post.

This way you will attract readers who are interested in, or intrigued by, the subject described.

  • Second, lay out your text in a clear and easily readable format.

Too often do I ‘click’ to read a post and find endless line upon line of consistent text without clearly defined sentences, paragraphs and sections.

This text structure hurts the reader’s eyes and makes the content difficult to follow. You will lose all but the most persistent reader and possibly your best friend.

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  • Next, are things which are known as ‘hooks’. To help explain what a hook is and how they work I have used some in this post. For ease of identification I have put these hooks in italics; if you scroll back up you will see them.

Ok, now you are back with me, the idea of placing hooks in your text is to make the reader want to continue reading.

If you consider the headline as bait, the hook can be considered exactly as a fishhook, something to keep your reader, well reading.

A hook is used by authors all the time, usually at the end of a chapter to encourage the reader to continue, to make them want to find out ‘what happens next’. This can make a book one which you ‘don’t want to put down’.

The same form of hook is used at the end of a soap opera or serial on TV as a persuasion technique to endear the viewer to tune in to the next episode.

Adding a hook or a few in your blog post will keep your readers engaged. (A keyword.)

  • Now we come to something known as PAS.

This is an acronym for a format which all content writers use frequently to promote products. You will find PAS in written and film (VT) forms, such as television advertising.

PAS stands for, Problem, Agitate, Solve and is usually combined with a ‘call to action’ which I shall come to next. (Yes, those italics are a hook)painkillers

Let’s take an analgesic, a headache table advert as an example of how PAS works.

 P=Problem…..do you suffer from headaches, migraine or worse…..blah blah blah. This is the ‘problem’.

A=Agitate…..constant noise at work, the pressure of traffic while driving home, hyperactive kids back from school, loud music, etc. etc……leading to throbbing temples, pounding brain….blah blah blah. This is ‘agitating’ the perceived ‘problem’, (which may not exist… until it was suggested in the advert.

S=Solution…with Paracetron, the fast-acting solution for all head pain, you will be back to yourself in sixty miraculous seconds. What is more, Paracetron is gentle even on the most sensitive stomach…..blah blah blah….you get the gist.

The message broadcast is, this product is the solution ‘you need‘ to ‘solve the problem’ you never had…until now.

This is the basic format most advertising uses, most content and brand journalists are familiar with; in fact, it is almost an industry standard, because it works.

So, why not use this format to engage with your readers when you write your next post? Remember, written well, it works.

  • The last bit of advice I shall share today is the ‘Call to action’. This should come, for obvious reasons, at the end of your post. This is where you ask your reader to do something, for example, it could be to ‘buy now’ or ‘follow this blog’ even ‘donate to this cause’.

Take a look at some professionally written commercial websites selling products or services, note down how they approach the ‘call to action’, the various ways they word this without alienating the customer or reader. You can then devise your own ‘call to action’ in a way which would most suit your own blog.

I shall be writing soon with more tips and advice on the techniques of professional writing which you can use in your own blogs.

Follow this Blog NOW, don’t miss the chance of making your blog better.

(The above is a ‘Call to Action’…..so do it, go on, follow this blog NOW, you know you want too)


This fast-paced, suspenseful, funny, intriguing, drama of realisation, is a book about love and fear and hope and dreams, all rolled into one gutwrenching, humorous story wrapped in an emotional tale of ordinary people in extraordinary circumstances during a regular day, which becomes a little irregular when Rupert is snatched off the street.

Highs, lows, laughter, tears of joy and pain. The Abduction of Rupert DeVille flips from one to another without warning. A true rollercoaster of a book which defies genre.

AorDV Kindle/eBook     Paperback