Why author’s should listen to the radio more often.

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Okay, so this is another long (and boring) title for a post.

But you know what? I have found oblique or inferred titles do not get the views, irrespective of how well thought out those titles may be, and regardless of the quality of the post’s content.

Possibly, this is because many readers just ‘don’t get’ them? Or it maybe it is because people think the writer is being ‘a bit too clever’?

So, here I am with a plain statement for a blog post title. At least this way you get the gist of what the article is about… or do you?

Read on to find out…

I am a regular listener of the radio. I don’t just mean music radio, the odd quiz show or sport. I am referring to ‘talk’ radio, interviews, articles and in-depth discussions.

Serious radio, if you like to call it that.

I got hooked on listening to this sort or broadcast some years back when I did a lot of driving. Sometimes music becomes monotonous; there are times when even your favourite and most loved tracks won’t cut the mustard.

Then you have the ‘Radio Presenters’, we used to call them DJ’s back in the day.

But that was when DJ’s were star celebrities, when everyone and, I mean everyone, knew their names because they were bloody good at entertaining and engaging all who were tuned in.

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Unlike the inane, immature, crass drivel which spouts from the mouths of the current drove of unprofessional, clearly uneducated people who host many a radio shows, both on national and local stations.

Okay, rant over. Back to the article…

When you have many miles to drive, listening to intelligent and informative conversation, presentation and debated opinions is often welcome company.

I have found many a premise for a new story, or a character base, or a situation to set my tales within, by listening to such programmes. Some of those inspirations are still with me, unused. Some are notes, other simply bullet points, an aide memoir waiting to be built upon at some future date.

Others have found homes, they are now part of my story worlds awaiting the next reader to uncover their being.

Yes, one’s muse may be triggered by many things. All writers, I am sure, gain inspiration from a million stimuli each and every day; films, TV, magazines, social media, overheard conversation, observed actions… the list is limitless.

BUT…

For me listening to the radio has become a prime source for stimulating my creative juices.

I think this is because when one listens exclusively, that is without accompanying visual input, the mind can focus more accurately, its subconscious, or semi-conscious, concentration allowed to fix, to centre on the words alone without distraction.

Yes, when driving the main emphasis and attention is clearly applied to controlling the car and reacting to all which is around you. However, your cognitive ability allows another part of your mind to absorb and assimilate the information you hear, clearly and precisely, without conflicting with the prime task in hand, that is your driving.

When I hear something of interest, I take a mental note of the time, channel and programme name, so when I am home, I can go to the broadcaster’s website and re-run the article I heard earlier. It is then I make my written notes and detailed memos.

Allow me to give a couple of examples by way of explanation.

 

The following is from an earlier post, (January 2015), called ‘Subject Matter’. https://wp.me/p5nj7r-2H

A few days ago, while driving home I tuned into a programme which was delving into the issue of female autism. This report was enlightening enough regarding the subject itself. I found it full of stimulating information which I could, and still can, use in my future writings.

However, one statement touched my heart to such a degree I knew I had found a wonderful gem of inspiration.

One of the experts discussing this condition told of his interview with a young sufferer who, upon being diagnosed, said to her doctor, with much relief;

“For all my life it felt as if I had a black spot inside of me. I thought it would never go away”.

That one simple sentence was, for me, like finding a pot of gold at the bottom of the rainbow. Those of you who are artistically minded will, for certain, understand the enormity of such a stimulus.

Another example, which I have already taken advantage of, by writing a poem called ‘My heart’, was during a play where one of the lines was about skeletons ‘kissing with their skulls’.

I wrote the following poem shortly after arriving home that evening.

Here is that poem.

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My Heart

My heart is a grave for lovers

Where skeletons embrace ever crumbling lust,

And skulls kiss in breathless anguish.

 

Scarlet blood long soaked into the ashes,

Forgotten passions abandon, the cast-off flesh,

Sensuous agonies of the soul

Haunt faded moments embezzled by time.

 

Rise up from the earth,

Stand upon your tombstone,

Seek your absent self, your withered spirit

Wandering aimlessly in immortal eternity.

 

But look not within my heart,

For it is but a grave for lovers.


This poem and many others can be found in my book Shadows of Emotion.

Shadows of Emotion (kindle)

         Shadows of Emotion  (Paperback)         

OR simply paste, ISBN-13: 978-1500510312 into your Amazon search bar.

 

 

 

 

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Moment of the Muse

How often do you struggle for something to ‘write about’? or face the so-called writer’s block because you cannot find a topic for your next piece?

I know many writers frequently struggle with finding subject matter. It is something I hear often via author groups and writing associations.

I am a prolific writer, yet have never suffered from either of the above.

Most often, I can be found tapping away on my keyboard as I continue my ‘works in progress’.

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I usually have a few of these on the go at once; non-fiction, a novel, some short stories, a compilation, it is pretty much par for the course.

I have files called ‘stuff & stories to read’; ‘story Ideas & notes’; ‘more writing notes’; ‘other stuff’, and so forth. Each file has sub-files, documents, snipped pages, images, sticky notes and a plethora of summaries, transcripts, annotations, memoranda, footnotes and odd bits I am unsure what to call.

The overriding connection is, they are all my Aide-mémoires to moments.

Some of these notes were transferred from my notebooks. I tend to carry at least one notebook with me at any time, generally, a small flip-type book. If I am leaving the house for any length of time. On long journeys and holidays, I take several, so I always have one to hand.

The jottings in these books can be about a place, a view, something said to me, part of an overheard conversation, or an observation. I even have notes about signposts I find amusing or incoherent.

Other items have been stored from browsing the net, finding ‘stuff’ while researching something entirely different. Some are from messages, spam, sales emails and so forth.

Occasionally reading another’s story sets my mind racing along parallel paths, so I need to scribble down my thoughts of the moment. The result of the stories which develop from these are a far cry to the original stimulus, but sometimes one needs the initial jolt to send the imaginings down a certain pathway. image_block_full_iStock_68956147_XLARGE

These files also include part stories of various lengths. They are from a single sentence or paragraph through to several thousands of words… unfinished works if you wish.

Some are my deletions and edits of other work. The bits I cut out. The parts which did not make the final manuscript or published book. Waste not, want not. They can all be used again in one form or another.

But, the point of this post, each and every one of the notes in those files have come from a ‘moment’, a single moment I have experienced during my life.

After all, life is simply a matter of moments, one after another, after another, like the single frames of a cinematic film they whirr past us in a seemingly continues unbroken stream.

I believe great writing is having the ability to capture any one, or more, of those given moments and revealing its secrets, sharing them with all who will read your words.

Even the longest of novels is created by producing a string of ‘scenes’. Each scene depicting a moment.

Personally, I have a fondness for creating shorter stories, anywhere from about 250 words to, say, twenty or thirty thousand. My favourite though is around 2,500 to 6,000.

This proposes the challenge of making a captivating tale, one with a ‘proper’ beginning, middle and end, with so few words.

I feel the main test of writing such a short story is to examine the writer’s skill, in not only having a complete story but one which burns its presence, its being, into the mind of those reading it. A great story should ask questions, probe the beliefs, principles and convictions of the reader.

Which leads me back to the start of this post where I asked,

“How often do you struggle for something to ‘write about’? or face the so-called writer’s block because you cannot settle on a topic for your next story?”

My belief is you may be overthinking the issue.

Do not try and think of an entire story, of a whole scenario, before you put pen to paper. Just take one moment, one seemingly insignificant moment of your life and write about that.

Think about today. What has happened to you, with you, so far today?

It does not have to be anything exciting.

Not all stories need to have a romantic outcome or bloodshed, murder and mayhem splattered across their pages. The characters do not have to be heroes or superhuman, to have suffered or survived.

Ordinary people, people like you and I have stories to tell too. Try telling one or two of those. Stories and tales regular, normal people can relate to and understand.Article_wakeup_tired

What did you think of the moment you awoke today… write about that?

Expand on that.

Why were you thinking it, what does it relate to, who was involved, what will be the outcome, can you change it? Do you want to change it? Can you stop it changing? and so forth.

Become your character. Believe you are they. Wholly, totally convince your muse you are.

Open your heart, let your soul pour forth. Be honest with yourself. Don’t force it.

Your story will come and it just may be the best thing you have ever written.

Grab the moment, grab the moment of the muse.

 

I’ll leave you with an instant.

A while ago, I read a social status in which a young lady was distressed regarding her writing.

It seems her family, particularly her father, not taking her wish to write seriously, held little interest in what she was writing about, suggesting it would be better if she wrote about him.

Of course, this is not what this young lady wanted to write about. She did not want to write about her father. She wanted to write about something she knew, something she understood.

But everything she had written so far was slighted by her own father. Not very supportive, encouraging or helpful.

This made it extremely problematic for her to choose a topic or subject which would not amplify the situation further.

I shall not repeat the derogatory remarks made or the well-meaning, but pathetic and ultimately unhelpful, words of comfort offered on social. But all the responses took this young ladies post on its surface merits.

The deeper conflict was her relationship with her family, particularly her father and the anxiety it created within her.

This stress was heightened by her desire to write something meaningful while not adding to the household turmoil. Yes, she could have written in secret, but it was obvious she wanted, even desperately needed the encouragement and backing of her family.

All this young girl was looking for was some reassurance. She needed positive reinforcement from her family.

I suggested she write exactly what she posted about. The conflict with her father, why she wished to write and why she wanted to write the things she did. How hurtful her fathers’ remarks were and how the lack of support was so dispiriting.

I proposed she then gave her family the manuscript to read and await a response.

She now has a new laptop her father bought for her writing and a small desk in the corner of the room where she can work uninterrupted.

This is a true story.

As I said above, my advice is;

Open your heart, let your soul pour forth. Be honest with yourself. Don’t force it.

Your story will come and it just may be the best thing you have ever written.

Grab the moment, grab the moment of the muse.


If you want to see my books, find out what I am working on or contact me, then visit my website, HERE

 

 

 

 

 

 

Lots of Author Stuff You Need to Know

This blog is all about sharing ideas and information about writing, to writers and authors.

Mostly, I share this information solely by way of a post, or two, on this blog.

Occasionally, however, a blog post is not enough. The amount and complexity of the information given are far too great, as with the following.

In these instances, I find it best if I assemble all the information and bind it together in one place. In other words, make it into a book.

Recently, I have published a second book dedicated to answering questions I am frequently and regularly asked by novice and established writers and authors.

This post is an introduction to that book.


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In February this year (2018), I published an eBook called ‘The Frugal Author’.

It is, as one might expect from the title, a book about publishing at the lowest possible cost.

It is NOT a ‘how to’ book. Neither does it portend to be a step by step guide.

TFAcover

The Frugal Author is a book which considers indie authoring as a professional, commercial practise and, therefore, endeavours to share ideas behind the methods employed to minimise costs and maximise profits, just as any well-run, good mercantile enterprise should.

Following the publication of The Frugal Author, I am continually asked numerous questions about being an indie, small-press or hybrid author.

Many questions are common, others are those which frequently plague our minds; the ones we never openly inquire about for fear of feeling ‘foolish’ before our peers.

This has led me to create a book which gives the answers to those questions and maybe a few more? A book I have simply titled,

‘Lots of Author Stuff You Need to Know’.

AuthiorStuff

I called it so because that is exactly what it contains, lots of author stuff you need to know.

This book is all about helping indie authors by sharing knowledge, like insights into book parts – which to use & where, important printing terms, best word counts for genres, formatting, the differing forms of editing and a ton of other ‘Stuff’ which is considered in this books various sections.

‘Lots of Author Stuff You Need to Know’ is produced as an easily downloadable eBook, available from most online retails including Barnes & Noble, Kobo, Scribd, Baker & Taylor, Tolino, Angus & Robertson, 24Symbols, Playster, Overdrive, Bibliotheca and, of course, Amazon.

Get, Lots of Author Stuff You Need to Know HERE

Or from Amazon HERE

Go on, treat yourself today.


My fiction, semi-fiction and non-fiction books can be found by visiting my website, http://bit.ly/paulswebsite

See you there, Paul.

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Me!

Just before I go, don’t forget you can read many e-books with Kindle Unlimited. Why not try it FREE for a whole month (30 days), HERE.

You have nothing to lose and a whole library to gain!

Internet data breaches, Google+ and more…

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Yesterday, the news broke that Google is to kill off its social media platform Google+ because of a massive unreported data breach.

The official line is reported to be:

“The company discovered a bug in one of Google+’s People APIs that allowed apps access to data from Google+ profiles that weren’t marked as public. It included static data fields such as name, email, occupation, gender and age. It did not include information from Google+ posts. The bug was patched in March 2018, but Google didn’t inform users at that point. “We made Google+ with privacy in mind and therefore keep this API’s log data for only two weeks,” the company said in a blog post. “That means we cannot confirm which users were impacted by this bug.”

However, Google+ will continue as a product for Enterprise users. It’s by far the most popular use of the social network. Therefore, the company has made the decision that Google+ is better suited as an internal social network for companies, rather than a consumer product. Google will announce new Enterprise-focused products for Google+ soon”.

(engadget.com)

A ‘leaked’ memo included:

‘Disclosure will likely result “in us coming into the spotlight alongside or even instead of Facebook despite having stayed under the radar throughout the Cambridge Analytica scandal”, Google policy and legal officials wrote in a memo obtained by the Journal. It “almost guarantees Sundar will testify before Congress”, the memo said, referring to the company’s CEO, Sundar Pichai. The disclosure would also invite “immediate regulatory interest”.

(theguardian.com) 

 

My own view is:

As Google is re-developing a form of G+ for inter-corporate communications, yesterdays confirmation of data loss is timed to coincide with their new platform’s progress. Large-scale commercial internal networks are major revenue earners. They require far less maintenance and development than massive public platforms.

My conclusion is, the move by Google, seen by many as ‘dumping’ their dedicated public users, is one of pure commercial practice. We must wait and see if G+ simply fade away as Google hope, or if this decision will alienate users to the point they ditch Googles other products.

I know there are many other companies, both large and small, waiting to grab a slice of Googles internet cake who are ready to provide alternatives.

We shall have to wait and see. But looking at Google’s history, G+ will simply become history and Google will have made another profitable corporate decision.

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Now, I use Google+ along with Facebook and other (social) media platforms. I shop, online and on the ‘high street’, at major retailers. I bank, have a passport and a driving license. I am registered with the National Health Service and the Inland Revenue. I do the thousand and one things most of us do in our everyday lives.

Which means I am on one million and one billion various computer databases, from Government statistical through to tax, health, police, social and political. I am sure, somewhere, I am in MI5 and MI6’s database, most probably the CIA, Mossad, SVR, GRU, and MSS because I have a military background and a connection with the British Royal Family.

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I know, without any doubts whatsoever my information is on and shared by/with, thousands of commercial enterprises around the world. I have junk mail, email and phone call logs as proof.

I know this, yet I do let it worry me because there is nothing I can do about it unless I escape to the lost world of Neverlandislandjungleretreat and never raise my head above the totally off-grid parapet. Which sounds pretty good in some ways but is impractical for most of us.

So, I accept my details are not private and live accordingly.

Data breaches and hacking are as much part of this world’s current situation and social culture as is terrorism, gender disruption and socio-economic inflation.

Personally, I cannot understand what satisfaction someone could get from creating and spreading a computer virus, although I can see the intent with ransom-wear and state-sponsored cyber-attacks. (Practice for the cyberwars to come?)

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Sadly, I can also see where the criminal element of data theft fits into the larger information technological world we all now, by default, live in.

Greed, avarice and power have always been the prime motives behind most illegalities. Nothing has changed except the methods and opportunities presented.

Governments and the less informed members of society will jump up and down and stomp their feet each time a major breach of information protocol is reported.

The government ministers will shout, saying it is their job to do so on behalf of the electorate, while most will be doing so simply to be seen, for self-promotion, regardless to what ‘spin’ or ‘party line’ mantra they mutter.

The less informed members of our society because, they are influenced, even controlled, by fickle, shallow, manipulative journalistic propaganda and bullshite.

So, Google has issues with G+ and what else are they not revealing?

Facebook still has ongoing issues.

But so, do:

Yahoo, Reddit, Instagram, FedEx, Ticketmaster, Adidas, U.S. Air Force, The FriendFinder Network, eBay, UnityPoint Health, St. Peter’s Surgery & Endoscopy Center, TaskRabbit, Equifax, Ticketfly, Heartland Payment Systems, Air Canada, University at Buffalo, Target Stores, Partners HealthCare, TJX Companies, Inc., Uber, Facebook, Aultman Health Foundation, Orbitz, Aetna, JP Morgan Chase, Inogen, US Office of Personnel Management (OPM), British Airways, Sony’s PlayStation Network, BJC Healthcare, Anthem, Dignity Health, RSA Security, CarePlus, Stuxnet, VeriSign, Home Depot, Jason’s Deli, Click2Gov – Midwest City, Under Armour, Saks Fifth Avenue, Bithumb, Med Associates, Chili’s, Nuance Communications, Lord & Taylor, SunTrust Banks, Panera Bread, City of Goodyear, Rail Europe, LifeBridge Health, MyHeritage, Coinrail, Chicago Public Schools (CPS) and Adobe?

ALL THE ABOVE SUFFERED MAJOR DATA AND SECURITY BREACHES IN THE LAST COUPLE OF YEARS, MANY DURING 2018.

In 2017, the world saw more data breaches than any year prior. On December 20th, the downloadIdentity Theft Resource Center (ITRC) reported that there were 1,293 total data breaches, compromising more than 174 million records. That’s 45% more breaches than 2016.

 

In truth, what can ‘Little ‘ol you and me’ do when major multi conglomerates and the world governments agencies cannot protect their own systems.

The answer is “Not a lot”.

Like any other crime, do what you can to stay safe, hope you are not a target and carry on with your regular, normal life.

Data breaches and information theft is, sadly and ashamedly, something we must learn to live with. Fretting and worrying about cyber attacks and data loss will not change a single thing, but it will give your face wrinkles and make you look older sooner.

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©PaulWhite2018

Personally, I have better things to do with my life than sit here worrying.

Which is why I am such a handsome, young looking lad!

 

Some tips to increase your book sales

So much to do, so little time. (I think I have heard that said somewhere before.)

At least I have found a few moments to share another post about being an indie author.

I do not normally write a ‘list’ style post as they generally tend to be little more than ‘clickbait’.

However, on this occasion, I have made an exception to the rule and produced a sort of list post myself.  But one I hope is better and far more informative than those ‘clickbait’  I mentioned above.

I hope these tips will help you create a book which will sell in (vast) volume.

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“On with the post”

I hear time after time and frequently read, on social media, authors asking why no one is buying their book(s).

It could be down to many things, even the lack of serious or targeted promotion.

Novice writers often spending too much time and effort in posting their book(s) on author group pages… HINT… authors are more interested in writing their own books and most already have a vast TBR library they will get around to reading, soon(ish), one day, maybe later, or never.

You need to put your energy and effort into targeting those people who are more likely to want to read your work than another author. (Coals to Newcastle, busman’s holiday… ring a bell?)

However, before you get anywhere near that stage, here are a few basic questions, self-check questions, you should ask yourself and, this is most important, answer honestly.

You will only be letting yourself down if you lie to yourself.

In a nutshell, you must ask yourself, (way before you publish) if your book looks professional and is your blurb up to scratch?

These are the questions you need to use to clarify each point of consideration.

Regarding your books cover:

1, Does it look professional.

No, truly; do your book cover(s) look like they could be displayed alongside the best sellers on show in your city’s premier bookstore?

Bestsellers

If you cannot say it does with absolute certainty, take a mock-up, even a full-colour print of your cover and visit some bookshops. Hold your image up, place it on the shelf next to the big named author’s books.

Now, give it ten coats of looking at. Ask those who are browsing what they think of your intended cover.

This is a form of market research. It can save you a ton of heartache let alone money. But you must be honest and you must listen to what others say, after all, it is they who will be buying your book, not you.

 

2, Does your book cover clearly demonstrate the genre of your book?

Your potential readers will, most often, have one or two genres they prefer. Like many people, once we find something we enjoy it takes a giant leap to change.

Therefore, if your book does not accurately reflect the genre of its content, you WILL be losing any potential readers initial interest.

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3, Does your cover immediately garner attention?

Is it sufficiently attractive to stand out among other books on the shelf or on Amazon?

Does your cover artwork stand out amongst the other books around it? How well does your book ‘stand-out’ as a ‘thumbnail’ image on an Amazon page full of other books?

Are your friends or the bookshop browsers immediately drawn to your cover? If not, you need to make changes.C&Vfront3

Note: Too many authors make the mistake of trying to tell the entire books story on their covers. This is not what the cover is intended to do. In simple terms, the cover is like a candle flame to a moth. It is there to attract a person browsing to take a closer look at your book. Once the browser has the book in their hands or has ‘clicked’ for more details, the cover has done its main job.

After which the points below come into play.

 

 

4, Does your book title grab attention?

Pretty much like the cover image ‘as a whole’, the title of your book must do several things. It must accurately reflect the genre of your book while defining its own individuality.

Along with this, it must show who the book is intended to be read by. Not an easy task to succeed at, especially when regarding fiction, which is far more subjective than non-fiction.

Regarding non-fiction, your title must indicate the benefit and what makes your book different to other covering the same or similar subject matter.

 

5, Does your book’s subtitle and/or description clarify who the ideal reader is?

Does your description work as a prime first hook on the general browser?

The description (subtitle) should convey the emotional (or practical) payoff to the reader when reading your book. (The ‘what’s in it for me’ factor)

LitWZ finalTo communicate this your description needs to capture the curiosity of the browser, it must take them on a clear, cohesive, emotional journey and leave them wanting to know more. You must engage their curiosity?

Is your books description length similar to the prime authors/major publishers books of the same genre?

Note: Nothing on the cover of a major publisher’s book is thereby happenchance, everything is carefully calculated and designed based on a vast database of market research and marketing sciences. You should not go far wrong by following their designs and formatting.

 

6, Pricing your book

Have you priced your book to match that of similar titles of the same genre by other indie authors?

Here price point could be a major influencing factor. Price your book too high and few will buy it. Too low and many will perceive it as a low-value item and pass it by.

The trick is to get this balancing act weighed off. Not an easy task.

 

7, Are your books first pages intriguing enough?

Many online bookstores offer a ‘look inside/sample read’ function. This is akin to flicking through a few pages of a physical book in a bookstore.

When considering this fact, it becomes clear you need to ensure an early hook is built into the first pages, say the first 10% of your book.

This will create an intrigue, a wanting to know ‘What happens next’ question into your potential reader’s mind, encouraging them to buy your book.

I hope these pointers will help you with designing your books cover and when writing your ‘blurb’.

You will find many more ways to reduce your publishing costs and loads of money-saving methods by reading ‘The Frugal Author’, immediately download-able HERE.

TFAcover

We are now one step closer to Governmental control of the internet

World wide web map
World Wide Web Map

Before I start this post proper, I am not a conspiracy theorist, neither am I paranoid, even if they really are after me.

I simply want to make this situation crystal clear.

Unless you have been living on Mars, or never use the internet, you will have heard about a new European regulation which comes into full force on the 25th of this month, May 2018, called GDPR, (General Data Protection Regulation).

I have blogged about this in the past, most notably way back in December 2017, https://wp.me/p5nj7r-1fK and notified people of the huge effect this would have on ALL of us when it came into force this year.

Of course, the 28-member states of the European Union: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Ireland, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Spain, Slovakia, Slovenia, Sweden and the United Kingdom, would all deny, collectively and individually, that GDRP is yet another step in the global creep towards state control of the Web.

But they would say that, wouldn’t they?

I am sure many, if not all of you, have heard about ‘The Monkey, Banana & Water experiment’ even if you are not familiar with the details.

It is a modern-day fable which was inspired, in part, by the experiments of G.R. Stephenson, found in “Cultural acquisition of a specific learned response among rhesus monkeys” as well as certain experiments with chimpanzees conducted by Wolfgang Kohler in the 1920s. Over the years, it was pieced together to form the urban legend as it now stands.

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The tale goes something like this;

Start with a cage containing five monkeys.

Inside the cage hang a banana on a string from the top, then place a set of stairs under the banana.

Before long one of the monkeys will go to the stairs and climb toward the banana.

As soon as that monkey touches the stairs, spray ALL the monkeys with cold water. After a while another monkey will attempt to climb the stairs, with the same result, ALL the monkeys are sprayed with cold water.

Pretty soon, when another monkey tries to climb the stairs, the other monkeys will prevent it.

Now, dispose of cold water and remove one monkey from the cage and replace it with a new one.

The new monkey will see the banana and attempt to climb the stairs.

To this monkey’s shock, all the other monkeys beat the crap out of him as soon as he tries to scale the steps.

After a second attempt and another attack, the new monkey knows if he tries to climb the stairs he will be assaulted.

Next, remove another of the original five monkeys, replacing it with a new one.

The newcomer goes to the stairs and is attacked. The previous newcomer takes part in the punishment, with enthusiasm, because he is now part of the “team”.

Then, replace a third original monkey with a new one, followed by the fourth, then the fifth.

Each time the newest monkey takes to the stairs, he is attacked.

Now, the monkeys who are beating up the newcomer have no idea why they were not permitted to climb the stairs.

Neither do they know why they are participating in the beating of the newest monkey.

Finally, having replaced all the original monkeys, none of the remaining monkeys will have ever been sprayed with cold water.

Nevertheless, not one of the monkeys will try to climb the stairway for the banana.

“Why,” you ask?

Because in their minds that is the way it has always been.

This, my friends, is how Governments operate, therefore we collectively accept these new rules with little resistance.Gatso_2225649c

MORE…

Take the introduction of ‘Speed Cameras’ in the UK. When first introduced they were called such.

The backlash of public opinion and media comments such as ‘Big Brother’ & ‘Nanny state’ along with vandalism and destruction of many of the ‘Gastco’ machines gave Government cause for a re-think.

In the year 2000, the system allowed local authorities to receive a percentage of revenue from their cameras. Local police and councils joined forces to form safety camera partnerships, picking out sites which the government would then fund.

Gatso camera numbers multiplied from 1,600 in 2000 to 4,737 in 2007

This caused another media frenzy and more arbitrary destruction, with the added claim these cameras were purely a revenue raising machine which bore no relation to road safety.

Anti-camera groups reacted by becoming more militant.

This was when the Government’s message changed from calling them ‘Speed Cameras’ to Safety Cameras’ and trotting out the know well-known mantra ” “It’s not about the fines or making money, but about reducing fatalities and injuries.”

Once this mantra became established ‘pressure’ groups of local citizens joined with the Government to install more ‘safety cameras’ as they were now ‘good’ for us. The revenue and money-making issues seemed to evaporate with this new dawn.

Since then Gatso have made way for the ‘Average Speed Camera’ and soon, not yet officially announced, the ‘tyre tread depth Cam’, that’s ‘tire’ for my American readers.

These cameras are embedded into the road surface and, with the aid of Lasers, that’s ‘Lazer’ in Americanese, The Treadcam reads if a car or truck that passes over it has sufficient tread depth.

Aside from just measuring the tyre tread depth, the device can also determine tyre wear patterns, tyre pressure, the tyre type and the axle load, at a cost of £43,000 pounds each, these machines will have to ‘earn their keep’.

But is anyone complaining, no, because we are all monkeys now and your Government knows this.

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Which brings me back to GDPR, the new rules… read LAW introduced by the 28 Eurostates but, because of its far-reaching regulations affects just about everybody in every country worldwide.

Of course, YOUR countries own Government(s) could reject GDRP outright, but then that would set back their part of total internet control too.

THIS IS WHY.

Recent history has made it clear any direct attempt of any government to ‘take over’ the internet/world wide web would be met with much hostile resistance.

So, this is what is happening, this is the reason why no Government outside of the European Union is opposing GDRP.

QUOTE…

“Unable to directly regulate the Net, it has become necessary to curtail, under various guises, the ability for the common man to exploit the internet’s capabilities.”

GDRP is ‘for your protection and privacy’ just as Speed… sorry… Safety Cameras are for your protection and safety.

Sound familiar?

Imagine you have a car which you enjoy driving, only the government wants to control where, when and how you drive it.

Now, they cannot have an official sat next to you all the time and they can’t take it from you, so they make you pay a ‘Tax’ to use it on a road. Even so, they charge you more to drive on certain roads by way of a toll.

Then they insist on a Government test every year to ensure your car works. They make you insure the vehicle, so they can raise more revenue by way of tax on tour premiums.

Further taxation and duties become payable on the fuel you use.

Very soon pleasure driving is a thing of the past, you now only use your vehicle when it is necessary, and you have a much smaller vehicle because it is cheaper to run and maintain.

So, without touching your car the Government has controlled what type of vehicle you have when you drive it and where.

GDRP has taken us one step closer to Governmental control of the internet.

Because to control the Web there is no need to touch the Web, just everything and everyone around it, to stifle its reach and its use, to regulate everything associated with it.

What’s more, nobody will complain as it will all be for ‘our own good’.

Anyway, as those monkeys will tell you, “It’s always been this way”.

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Like I said at the start of this post, I am not a conspiracy theorist, neither am I paranoid, even if they are really after me or control of the interweb.

Believe me, after all, I am an author.


Thank you for reading this post.

I hope you found this post both informative and entertaining, but not as entertaining as my fictional stories you can find on my own website, which is not, as yet, under the control or domination of one or more collective Governments.

Take a look http://bit.ly/paulswebsite, while you still have the freedom to browse around at your leisure.

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How to sell you book series by writing another book.

 

 

Does this title sound stupid? (Don’t answer that.)

I was trying to come up with a fancy, clever, literary genius of a title, one which would give an undeniable clue to the content of this post.

I got a few good ones lined up and then re-read them. Most were so oblique even I forgot the connection. Others read more like popular newspaper headings than a serious post about writing.

In the end, I settled for what you have above. Which cannot be too bad because here you are, reading me waffling on about something inane.

Okay, on with my post.

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Many of my indie author friends, especially those who tend to write in a specific genre, have one or more series of books.

I know writing a book series is no new thing, but it is one which has become resurgent in popularity over recent years. This is partly because of a shift in reading habits, which in turn is partly influenced by film and television ‘franchises’. (I shall not go into the reading trends and patterns regarding general social psychology of the masses here… albeit a subject I love.)

The ideal is to have someone buy a copy of one of your books and like it so much they rush out and by the whole series… or nowadays go to an online bookstore; not so much fun as browsing a ‘real’ shops shelves but quite practical, especially for social hermits.3D0BD1E700000578-4211670-image-a-35_1486740472482

Anyway… I seem to be digressing.

The problem, it seems, lays with having ‘that someone’ buy the first book of your series.

Herein lies a quandary.

Until such a person has a copy of your book in their sticky mittens, they shall never know how captivating the story is. They shall never know your carefully crafted characters, fall in love with your protagonist or hold disdain for your antagonist.

Neither will they learn how well you write, narrate or how charming a tale spinner you are. Which would all be a ‘bit of a shame’.

Oh, I hear so many of you thinking, “it’s all about promotion and marketing, that’s how you get readers.”

Well, yes and no.

Yes, it is about promoting your works, and NO… Allow me to enlighten you on my reasoning.

It is not all about promoting your books. (‘Promoting’ is a word I shall use as an ‘umbrella’ term to include marketing, advertising and such hoo-ha for the duration of this post.)

It is all about promoting you, your books, both individually and collectively, and your author brand, in a certain way.

If I were to cover all these topics, in one post, I would end up writing an entire thesis three thousand pages long, neither something I have time to write in one sitting, or, I am sure, you have time to read. So, I shall concentrate purely on one aspect and follow up, in future posts, on other relevant subjects.

As the amazingly conceived title of this post states, I shall continue discussing your book series.

It has become something of an urban legend, a myth which survives to the present day and one which far too many authors still fall prey to, that is the one which says: “if you give your first book of a series away as a freebie you will gain lots of new readers who will buy all your other books.”  

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That is a lie, promoted by those who generate financial gain from (often desperate) indie authors. Free may have been a viable option in the early days of the internet when Amazon was just a simple bookstore when indie authors were referred to as desktop publishers and vanity press meant having a book for sale outside of a mainstream publishing house. (See: https://wp.me/p5nj7r-1fn )

There are ways forward, none are push and go or plug and play. Each takes time and consistent effort to achieve and not all will work equally for all authors, their books or series. Book promotion is not an exact science.

Thunderclaps, Daycause, Blog hops, Tweet chains can all form part of your overall promotional strategy… You know, the carefully planned and timed schedule you have designed. The one which ensures you maximise each promotional effort… Yeh, that’s the one, your synergetic multi-arena integrated sales stratagem for the 2018/19 marketing period.

However, few authors consider writing a further book, or two or three or more to help gain and build readership and, on the face of it, with good reason. After all, writing another book is only adding to the series and that takes us back to square one… doesn’t it?

Not necessarily.

You see, this is about taking a new approach to authors promotions, in this case, Prequels… now, I know prequels are not new; way back when, we had Charlotte Brontë’s ‘Jane Eyre’ (1874); but did you know that Jean Rhys wrote the ‘Wide Sargasso Sea’ in 1966 as a prequel and response, describing the background to the marriage Jane learns about after going to work for Mr Rochester?

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How about a prequel with a difference?

Let me ask you some questions…

What if… you could write a shorter book, a book especially targeted at attracting readers to your current series?

What if…  a group of authors would help you promote that book?

What if…  a book brand would include your book in its promotions, making it constantly visible to a global audience, online, in magazines and via social media?

What if…

What if…  you became an Electric Eclectic author?

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Currently, Electric Eclectic are well known for their ebook Novelettes, their short stories books which help connect readers and authors.

But now, Electric Eclectic is launching a form of book they call a ‘Proquel’

These are Prequels, Character Backstories and Parallels designed specifically to introduce readers to your book series, in fact, the name Proquel is simply an amalgamation of the words promotion and prequel. (Pretty cool, yeah?)

Now… unlike many books, an Electric Eclectic proquel is unashamedly a promotional tool. While there is no compromise regarding the quality of content or storytelling, these books do not have to be full-length novels, but novella’s, with a suggested word count of between 17K and 40K words.

Once assessed and accepted by Electric Eclectic, your book(s) benefit from all the marketing and promotional activities of Electric Eclectic and your fellow EE authors.

You will have your books on the Electric Eclectic website along with a personal author page and much more. You can check out the Electric Eclectic website HERE.

And…this is the BEST BIT… you make money on your proquels too… yep, you still earn full royalties on your book sales. future

 

Electric Eclectic is NOT a publisher and does NOT take royalties.

You will get all the above for a minimal fee… and I mean a minimal fee.

You have nothing to lose.

So, why not find out more about becoming an Electric Eclectic author and, how writing just one other book, could help you sell your whole series?

With major ground shifts and changes occurring throughout the publishing and online worlds, becoming an Electric Eclectic author could be the best decision you make this year.

Simply Email EEbookbranding@mail.com for further information.

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That was 2009… Now it’s 2018 it doesn’t work anymore.

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Once we have learnt about something, once we consider we understand it, think we have mastered it, we like to run with it, to keep it.

We are often loath to stop, to give it up… to alter anything.

Many of us are resistant to change, of losing the little comfort zone we made for ourselves. One can liken such to the reluctance of a child giving up a blanket, or a soother.

If we do make the move, we find it easier to be weaned, to slightly adjust, little by little, so we don’t notice the change, or at least that is how we convince ourselves.

The problem is, by the time our situation has evolved in a way which assuages our reluctance, we find we are far behind the madding crowd, so far behind we have little chance of catching up.

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In these days of high tech communications and internet connectivity, it is now more obvious than ever before.

Only the fearful and desperate cling to what once was,.

Only the backward and slow reminisce and wish for those ‘good old days‘ when a Facebook post actually reached ALL your ‘friends’ and not just the 3 to 10% they do with today’s algorithms.

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The same is true of your book promotions. This is why your sales do not exceed the minimal expectations you tell yourself are reasonable goals, let alone your wishes and dreams to become a consistent bestselling author.

To give away a book for free is an archaic, outdated and outmoded marketing model. One which no longer holds any credence, but one which so many still cling to with dying hope, like a gambler sliding deeper into depressive debt.

Paying another organisation to give your books away is a sign of utter desperation. A despondent cry for help, for someone, anyone to read your story.

In reality, it is authorship suicide; one you may never recover from financially and one which could leave your reputation in raggedy tatters, before you even start.

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Book launches and parties no longer pull the crowds. They are a nice way to spend a few extra hours chatting with those you regularly talk to every day; to hear them say nice things about you, your book and “what a marvellous cover” you have.

But such events no longer attract readers. They have been overdone and done over, like an ancient, wrinkled whore, they no longer hold any attraction whatsoever.

Thunderclaps, Headtalkers, Daycause are little more than a (mostly) unseen flash-in-the-pan. A quick blast of tweets and public post which disappear down the scrolling stream faster than Usain Bolt running a hundred meters.

Authors, you NEED to find new ways to promote your works, ways which offer longevity rather than the promise of making a ‘quick buck’ or selling a few more copies of your latest tome overnight… for one night only.

You need to find a simple, ongoing promotional aid which is always working for you, even when you’re not working.

A low-cost way that won’t break the bank, or better still, a way which will pay you a return, a royalty, on your promotional material.

Now wouldn’t that be wonderful…

If only such a thing existed…

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Well, such a thing does exist, but only for those who are prepared to move forward, to see the changing lights (mostly red ones) as social media platforms are brought to task and the hyper highway of freedom and unlimited possibility become more crowded, slower and, well… limited.

Even more so now Google plus is/has shut its doors. MeWe and Pluspora just don’t have the numbers or, as yet, the financial backing to grow fast enough or fight hard enough to take on the big boys… at least for now.

A small, but growing group of indie authors, are moving forward into the new dawn of altered perception, of interweb reconstruction and publishing future.

It is a group which, (at present), still has its doors open to welcome a few more indie authors inside. Authors with great tales to share, who are well crafted in penning a wonderful story. Authors who are serious about writing, about selling their books, about being authors.

So, what is this group and who are these indie authors?

Simple, we are Electric Eclectic. The book brand which is sweeping the internet.

This is your opportunity to be part of it.

Visit the Electric Eclectic website now.

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