After the powerful lavishness of my Ford Granada Scorpio I could not simply give up on luxury, so the next vehicle I chose was for the qualities I had become used to, extravagance, indulgence, comfort and opulence, along with power and speed.
Did I mention I was a petrolhead!
I would have purchased another Scorpio, but somewhere in the corporate world of Ford, they threw out everything which made my old car magnificent, replacing it with some freakish, pathetic, strange and ugly looking piece of sh*ty tin. The only connection between my old car and the new model Ford offered was the name badge.
So, I elected to buy a Jaguar… Deal done; I drove away in a dark blue Daimler Sovereign.
Now, before you get confused, let me explain Jaguar owned the Daimler brand for several years, during which time they used the name to distinguish their most prestigious vehicles, (which were, in all reality, simply top-of-the-range Jaguars.)
Even after selling Daimler, Jaguar continued to use the ‘Sovereign’ designation for their highest-grade vehicles. So, during these periods, you will find cars bearing the Jaguar, Sovereign and Daimler names in a variety and combination of ways, such as Jaguar Daimler, Jaguar Sovereign, Daimler Sovereign and so forth.
To clarify, my car was a Daimler Sovereign Vanden Plas, 4.2. One of only 883 manufactured by Jaguar. Make no mistake, this was a luxury vehicle, the build quality, the ride, the interior switchgear, the leather upholstery, deep pile carpets and the wonderful wood veneers and so on… and so on.
This is how I presume a good book should be.
A good book should have a good cover; not one thrown together with a ‘that’ll do’ mentality but one which shows care has been taken to design something which stands out from the mundane plethora of ‘other books’. Something designed by the likes of PeeJay designs… if you can convince them to accept you as a client. (You can try by emailing them, PeeJaydesigns@mail.com)
The interior format should show individuality too.
As in my wonderful Daimler, it is the attention to detail which made all the difference. Spend some time designing those things that are frequently overlooked, like chapter headings. Carefully select the typestyle you use for them, if you centre the text, or set it to the left or right.
Do you use text-only or incorporate a numerical element? Maybe just number the chapters, keep it fresh, simple. Large numbers or small? left, right, top of the page? In the margin, halfway down? Which typography?
You may even wish to add an Epigraph at the head of each chapter, or maybe a small sketch or image. Possibly an artistic divider or corner art?
It all makes a vast difference a reader holds in their perception of your book; as the adage says, “The Devil is in the Detail.”
That is not all you can do to make a book truly special. Consider the main font, the point size, margins, the depth of headers and footers, the design of the page numbers and their placement.
Spending time working on the presentation of your book will build uniqueness into its very fabric, one which will exude exceptional individuality and distinctiveness, a very attractive fact for those buying your books just as it is when driving a wonderful Daimler Sovereign.
I hope I have given you some food for thought.
I will tell you about other cars I have owned in my next post.
Keep Happy, Paul
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