Recently, a reader asked me if she’s helping me by “liking” all of my posts on Facebook, and sadly, I had to tell her that she wasn’t. What’s that you say?
Most FB users have come to think of the “like” button of FB as an acknowledgement of sorts. I saw your post – LIKE. I agree with you – LIKE. I support you – LIKE. I haven’t fallen off the face of the planet – LIKE.
Because “liking” has become so routine, that in essence it means nothing these days. Facebook’s algorithms are picky. They’re looking for engagement, but that doesn’t include likes. They’re looking for comments, discussions, and shares. The more comments and shares a post gets, the more often it will be shown in your friends timelines so that they can add to the discussion.
So if I post a teaser and Stacy comments on it, FB…
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