The term dumbing down describes a ‘deliberate diminution of the intellectual level of education, literature, cinema, news, and culture’.
The term dumbing down originated in 1933 as slang used by motion picture screenplay writers to mean: ‘revise so as to appeal to those of little education or intelligence’.
I have also heard the phrase that information should be designed for ‘the lowest common denominator’ of intelligence.
The nature of dumbing down varies according to the subject matter and the reason for the dumbing down, but it usually involves the over-simplification of critical thought to the degree of undermining the intellectual standards of language and of learning; thus tending to trivialise cultural, artistic, and academic standards, as in the case of popular culture.
Here is simple example, television advertising no longer use the word ‘Twice’ as in ‘Twice as many’ or ‘Twice as fast’, preferring to use the term ‘two times faster’!
Researchers at the Institute for Studies have warned that it will soon be impossible to dumb down news and entertainment media any further.
Professor Henry Brubaker said: “Most television is about cooking, the paranormal or poor people having arguments. The news is just opinions and conjecture punctuated with pictures of ‘extreme weather’.
‘The only books being published are ghost-written celebrity biographies or thrillers about serial killers called things like ‘The Face Collector’. Apart from that people just read lists of ’10 facts about muscle growth’ off websites.
‘The problem is that if the mass media continue to further dumb down information human intelligence will continue on its downward trajectory. (thedailymash.co.uk)
In the latest instance, a research team from universities in Sweden, Holland and Ireland found “a pronounced decline in IQ since the Victorian era, three times bigger than previous theoretical estimates would have us believe.”
Yes, those repressed prudes – notoriously obsessed with keeping table legs covered up in case they gave men sexy thoughts about finely-turned ankles – were actually substantially smarter than the free-wheeling techno-nerds of today. The scientists compared reaction times – regarded as a key indicator of general intelligence, productivity and creativity – from the late-19th century to the present and discovered that our brains are definitely slowing down. The Victorians were positively whizzy: the average man in 1889 had a reaction time of 183 milliseconds, while the present-day Mr Dopey can only manage a sluggish 253 milliseconds.
I’m not surprised. We don’t need studies and statistics to tell us this stuff, the evidence is staring us in the face every day.
Last year, I made a radio programme about the Belfast writer and poet Helen Waddell, who became one of the biggest literary stars of the 1920s and 1930s.
Her historical novel, Peter Abelard, was a runaway success, praised by everyone from Queen Mary to factory workers and prisoners. It was the must-read novel of 1933, reprinted an incredible nine times in the first year of its publication.
But Waddell’s breakthrough novel would never, ever make the bestseller lists today. Why? Because the writing, while beautiful and resonant, is simply far too challenging. Reading it takes a certain effort of concentration, not to mention a passing knowledge of medieval theology. With Fifty Shades of Grey, today’s popular publishing miracle, all you need is some basic literacy and a sick, prurient interest in getting lashed with a whip for pleasure.
In culture, in politics, in everyday life, superficial froth and twaddle regularly triumphs over substantial, thought-through ideas. Attention spans attenuated by the 140 character demands of Twitter, we often behave more like bored toddlers than sentient adults, expecting to be continually indulged and entertained. (Fionola Meridith)
Sadly, our country has been hijacked by a compulsion to homogenise society, to control individualism and turn us all into one classless soup.
In Bog-Standard Britain, defenders of crisply enunciated English are told they are ‘toffs’. This class neurosis lowers standards. It spreads mediocrity. It permits pre-Victorian levels of coarseness to pollute our streets.
Intervene? No, that would be an act of class prejudice. Opprobrium has been driven from our public life. Shame and propriety and judgments of right and wrong are replaced by whispered orthodoxies about what is ‘appropriate’, codes which can be understood only by sociology graduates.
Manners have disappeared, to be replaced by strict ‘ guidelines’ about sexism and racism. Classy people once knew instinctively how to behave. Now manners have to be taught in rehabilitation classes. They have lost their humanity and become ‘codes of conduct’.
Commissions, working parties, think tanks, steering committees, conferences, charities, consultancies: egalitarianism has become an industry for the self-righteous.
From university admissions to unisex hospital wards, tokenistic equality runs like bindweed, strangling common sense. Officialdom towers over us, wagging its disapproving finger, instructing us to observe equality codes or face the withdrawal of public funds.
Despite all this, equality has not achieved its aims. Social mobility is dropping. The wealth divide broadens. ‘Equality practitioners’, as they call themselves, have simply become brahmins amid the beggars, sixth-form monitors of thought who draw their salaries from the pockets of the very poor they profess to help.
Clearly, as with most topics that affect mass populations, there are those who believe in conspiracy. The following paragraph is an extract taken from the vigilantcitizen.com
Is a dumber population something that is desired by the elite? Hitler once said “How fortunate for the leaders that men do not think.” An educated population knows its rights, understands the issues and takes action when it does not approve of what is going on. Judging by the incredible amount of data available on the subject, it seems that the elite want the exact opposite: an unhealthy, frightened, confused and sedated population. We will look at the effects of medication, pesticides, fluoride and aspartame on the human body and how those products are being pushed by people from inside the power structure.
To end this post I have included the following, which is supposed to be a rant against Dumbing Down, but actually is an extremely good example of dumb media in action.
This, as you will see, also supports the Goebbels view on propaganda
‘From the minute you get up its trashy soap and Celebrity and Hollywood gossip and programming aimed at bored housewives. Dumbed down breakfast TVs followed by This Morning which is obsessed with soap and reality TV chit-chat and z list guests, sex change couples and fashion tips like what’s the latest handbag or which nail file should I buy and general couch potato crap aimed at people who read National Enquirer and Heat magazine. Nothing of any actual intellect at all.
Then its Jeremy Kyle interspersed with ads for online bingo and debt management and quick cash adverts. Afternoons are dominated by more gobshatting by Loose Women or other such drivel. Dumbed down quiz shows for thickies, dumbed down news for the less intelligent, and soaps’.
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